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Sr Director, Marketing ARISTADA
Alkermes 4.9
Senior manager of marketing job in Waltham, MA
The Senior Director is responsible for developing and implementing strategies and programs to ensure the successful commercialization of ARISTADA and ARISTADA INITIO, part of the Alkermes Psychiatry Franchise. The Senior Director will serve as the marketing lead for ARISTADA, driving brand positioning and messaging and guiding the organization in identifying HCP and patient needs, as well as the brand lead for the ARISTADA program team.
This is a Hybrid position, based in Waltham, MA.
Responsibilities
Serve as the marketing lead for ARISTADA, responsible for strategic planning, tactical execution, and cross-functional alignment throughout the product lifecycle across HCPs, patients, and treatment settings to achieve optimal market performance.
Collaborate closely with field-based community and hospital teams to ensure prescription and prescriber growth across all treatment settings (CMHC, office, hospital).
Work closely with internal stakeholders, including commercial analytics and training, to assess program ROI and optimize program implementation. Develop and monitor the performance of strategies and key programs.
Lead the development and execution of the annual cross-functional Brand Plan. Drive the implementation of marketing activities, including speaker programs and congress presence.
Manage external agencies to ensure excellent execution of marketing programs aligned with brand strategic imperatives.
Develop and manage the ARISTADA marketing team, building scalable capabilities across HCP, patient, and digital channels. Recruit team members as needed.
Establish strong partnerships with internal functions (Sales, Medical Affairs, Market Access, Regulatory, Legal, Patient Advocacy) and lead cross-functional workstreams to develop materials and messaging for HCPs and patients.
Serve as a thought partner to the Commercial leadership, contributing to long-term planning and commercial model design.
Customer Insights & Brand Development
Own the development of robust, insight-driven HCP and patient journeys.
Partner with the Market Research and Competitive Intelligence (MRCI) team to drive the market research plan and translate findings into clear insights and actionable strategies.
Partner with key vendors and lead the development of branded and unbranded content.
Omnichannel Strategy & Execution
Collaborate with Customer Experience Marketing (Omnichannel) to design and execute a modern, integrated omnichannel plan for HCP and patient audiences, including CRM, digital media, peer-to-peer engagement, and conferences.
Ensure brand consistency and customer-centricity across all touchpoints.
Operational Excellence & Governance
Manage the brand budget and ensure the on-time, compliant delivery of marketing initiatives.
Partner with Legal, Regulatory, and Medical to develop efficient and scalable review processes.
Ensure compliance with regulatory guidelines.
Qualifications
Basic Qualifications
Bachelor's degree in healthcare or a related field required; MBA or relevant advanced degree preferred.
10+ years of pharmaceutical/biotech commercial experience, including 5+ years in U.S. marketing.
Proven track record of driving strategy and execution for neuroscience indications, including but not limited to schizophrenia in the U.S.
Strong leadership experience, including team building, mentoring, and cross-functional collaboration.
Deep understanding of the U.S. healthcare ecosystem, including access/reimbursement, field engagement, and the regulatory environment.
Demonstrated experience managing agencies, vendors, and budgets to deliver on brand priorities.
Excellent communication, influence, and presentation skills with executive presence.
Preferred Qualifications
Experience in start-up or emerging biotech environments, with comfort navigating ambiguity and building infrastructure.
Passion for improving the lives of patients with serious, underserved conditions.
What We Offer
A highly collaborative, mission-driven culture that values innovation, speed, and accountability.
Competitive compensation, equity participation, and comprehensive benefits.
The annual base salary for this position ranges from $250,000 to $280,000. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package. Additional details can be found on our careers website: *************************************
About Us
Alkermes applies its deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A fully-integrated, global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we are committed to pursuing great science, driven by deep compassion to make a real impact in the lives of patients. Alkermes has a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia and bipolar I disorder, and a pipeline of clinical and preclinical candidates in development for various neurological disorders, including narcolepsy.
Beyond our important mission of developing medicines to address unmet patient needs, we actively seek to foster a culture of diversity, inclusion and belonging throughout our business. We strive to ensure that all voices are respected and valued, recognizing that our diversity of thought, background and perspective makes us stronger. We are proud to have been recognized as an employer of choice by many national organizations, including being certified as a Great Place to Work in the U.S. in 2024, honored as a Healthiest Employer in both Ohio and Massachusetts in 2023, a Best Place for Working Parents in 2023, and to have received the Bell Seal at the Platinum level for Workplace Mental Health by Mental Health America for three consecutive years (2021-2023).
Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.
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$250k-280k yearly 4d ago
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Director of Statistical Programming & Data Strategy
Dyne Tx
Senior manager of marketing job in Waltham, MA
A biotechnology company in Waltham is looking for a Director of Statistical Programming to lead statistical programming activities for clinical trials. The ideal candidate will have extensive experience in SAS programming, a strong understanding of regulatory requirements, and excellent communication skills. This role offers the opportunity to contribute to innovative therapies for neuromuscular diseases in a dynamic environment.
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$128k-174k yearly est. 1d ago
Senior Product Marketing Manager, 3D Printing & Hardware
Formlabs 4.3
Senior manager of marketing job in Somerville, MA
A prominent 3D printing company is seeking a Senior Product MarketingManager to drive market adoption of its innovative products. This role involves overseeing launches, developing effective messaging, and working collaboratively with various teams. The ideal candidate will have 5-10 years of product marketing or sales engineering experience, with a strong focus on project management and a passion for technology. This position offers a competitive salary and excellent benefits, including equity options and comprehensive healthcare coverage.
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$112k-143k yearly est. 2d ago
Senior Product Marketing Manager
Rotterdaminnovationcity
Senior manager of marketing job in Somerville, MA
About DeepHealth
DeepHealth is a wholly‑owned subsidiary of RadNet, Inc., a leading provider of diagnostic imaging in the United States. We build on and enhance the capabilities of the companies we have integrated and rebranded: Aidence, Quantib, DeepHealth Breast, Kheiron, SeeMode and eRAD. With expert in‑house development teams and customers worldwide, we develop AI‑powered health informatics and population screening solutions based on a strong understanding of healthcare's biggest challenges and opportunities.
About the Role
As a Senior Product MarketingManager, you will own the go‑to‑market strategy for one or more key products or suite of products/portfolios. You'll lead cross‑functional launches, drive messaging and positioning, and act as the connective tissue between product, marketing, sales, and customer success. You'll bring deep customer insight, commercial acumen, and storytelling craft to shape how our solutions are brought to market and adopted.
Key Responsibilities
Go-to-Market Strategy & Product Launches
Own and lead GTM strategy and execution for key products and solution portfolios
Drive cross‑functional solution launches with clear plans, positioning, and timelines
Ensure internal readiness across sales, marketing, customer success, and support
Messaging & Positioning
Translate complex features into compelling customer benefits and clear value propositions
Develop messaging frameworks in partnership with product, based on deep customer and market insights
Create impactful marketing and sales enablement assets-pitch decks, battle cards, web assets
Customer & Market Insights
Partner with market intelligence to gather competitive insights and inform roadmap, segmentation, GTM planning and messaging
Continuously refine positioning based on customer feedback and market dynamics
Campaigns & Communications
Collaborate with brand, content, and campaign teams to create product‑specific content and campaigns
Lead product marketing content strategy across channels-web, social, internal updates, etc.
Measure and report on campaign effectiveness to optimize engagement and pipeline growth
Partner Marketing
Work with channel and ecosystem partners on joint GTM strategies and co‑branded initiatives
Develop partner‑facing enablement resources to support collaboration and growth
NOTE: We are not sponsoring work visas at the moment.
Qualifications
8+ years of product marketing experience, ideally in SaaS, health tech, or similarly regulated industries
Proven track record of launching products and driving market impact
Proven track record in developing product marketing strategy, positioning, messaging frameworks, and sales enablement materials
A strategic thinker who's equally comfortable getting tactical
Excellent written and verbal communication skills
Strong analytical mindset with experience using data to drive decisions
Comfortable working cross‑functionally in a fast‑paced, ambiguous environment
Excellent project management and organizational skills-able to juggle multiple initiatives without losing focus
Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
Bachelor's Degree
Microsoft Office experience required
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$108k-143k yearly est. 4d ago
Growth Marketing Director - Retail Media & CMX
Hispanic Alliance for Career Enhancement 4.0
Senior manager of marketing job in Wellesley, MA
A leading healthcare company is seeking a Growth Marketing Director for CVS Media Exchange in Wellesley, MA. The ideal candidate will have 8+ years of marketing experience and a strong background in digital media products and B2B business development. Responsibilities include defining market strategies, leading cross-functional teams, and developing marketing plans for product launches. This role offers a competitive salary ranging from $100,000 to $231,540 with excellent benefits, including a 401(k) plan and wellness programs.
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$58k-80k yearly est. 5d ago
Senior Marketing Communications Manager
Philips 4.7
Senior manager of marketing job in Cambridge, MA
The Marketing Communications Manager is responsible for directing and managingmarketing communication strategies and projects for one or more categories, globally. Under very limited supervision, the role managesmarketing communication projects from identification of marketing objectives to content creation of communication assets/campaigns/ toolkits across channels, in line with Brand personality/tone of voice and within budget.
Your role:
* Establishes marketing communications plans aligned with the long-term roadmap and brand positioning to enhance the end-to-end customer experience.
* Develops and adapts marketing content for various platforms, ensuring consistency with brand personality, tone of voice, and local market requirements.
* Oversees the delivery and optimization of communications across channels, including omni-channel, CRM, app, and website, to boost engagement and sales.
* Collaborates with a diverse team, fostering skill development, goal achievement, and collaboration with internal and external stakeholders.
You're the right fit if:
* Bachelor's / Master's Degree in Marketing, Marketing Communications, Business Administration, Communications, Public Relations or equivalent.
* Minimum 5+ years of experience with Bachelor's OR Minimum 3+ years of experience with Master's in areas such as Marketing Strategy, Brand Management, Digital Marketing, Public Relations, Market Research or equivalent in Healthcare or Consumer Goods domain.
* You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company's facilities. Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations.
This is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
* Learn more about our business.
* Discover our rich and exciting history.
* Learn more about our purpose.
* Learn more about our culture.
Philips Transparency Details
The pay range for this position in (Cambridge, MA and Bothell, WA) is $135,000.00 to $216,000.00.
The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here.
At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.
Additional Information
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA or Bothell, WA.
#LI-PH1
#Criticalcare
This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.
$135k-216k yearly Auto-Apply 11d ago
Vice President, Marketing and Communications
Axim Collaborative 3.4
Senior manager of marketing job in Cambridge, MA
Full-time Description
Axim Collaborative is a nonprofit that transforms education to work pathways by facilitating collaboration and innovations to build an ecosystem of solutions to drive better outcomes for millions of learners. Axim uses catalytic funding to foster partnerships, convene leaders and scale innovations to strengthen pathways for learners. These pathways engage students in their course of study, enable them to persist through their programs and prepare them to excel in their careers. Axim Collaborative is a joint endeavor between Harvard and MIT that evolved from edX, the pioneering online learning platform that launched in 2012.
ABOUT THE VP, MARKETING AND COMMUNICATIONS ROLE
Reporting to the CEO, the Vice President, Marketing and Communications is a member of Axim Collaborative's Senior Leadership Team and responsible for developing and overseeing Axim's marketing and communications efforts. This role is responsible for developing and executing strategies that leverage our unique position in the field to elevate our partners' work, advance thought leadership, and further Axim's mission and impact. This role is exempt under the Fair Labor Standards Act (FLSA).
This is a hybrid role, and candidates must be willing to commute to the Cambridge office 2 days per week. This role will require approximately 20% travel.
Core Requirements:
Strategic Leadership
Lead a unified marketing and communications strategy, building from foundational work, aligned with the organization's strategic goals, mission, and positioning.
Develop and drive priorities to amplify our partners work, connect themes across our portfolio, and enhance Axim's impact.
Develop innovative and compelling strategies to elevate awareness, engagement, and understanding about Axim's mission in the context of the broader ecosystem.
Craft thought leadership strategies that reach our target audiences, further innovation, and create new partnership opportunities
Serve as a member of the senior leadership team, advising the CEO and board on communications, brand positioning, and audience engagement.
Partner with colleagues to ensure cohesive messaging and visibility for Axim's programmatic activities.
Marketing and Digital Engagement
Develop comprehensive marketing and communication management plans, ensuring consistency and clarity across all channels and materials.
Ensure data and analytics are used to refine strategies and measure impact across digital and offline channels.
Oversee digital presence, including website, social media, email marketing, and content strategy.
Oversee key strategic initiatives to elevate our mission, programs and impact, including the next website and impact report.
Communications and Public Relations
Develop opportunities for Axim's work to be featured through owned and earned media, cultivating relationships with specific media and press outlets.
Oversee and support the development of executive communications, speeches, op-eds, and thought leadership opportunities for organizational leaders.
Work with team members and partners to craft compelling narratives and storytelling opportunities that highlight the impact of our partners and the impact on students.
Partner with the VP, Open edX Partnerships and Ecosystem Growth and Community Manager to support and collaborate on related initiatives
Serve as a member of Axim's Senior Team
Build a sense of shared purpose and collective culture within and across departments; cultivate trust between the organization and its partners.
Model the values of inclusive excellence and foster environments that actively encourage a diversity of perspectives on teams
Participate in annual organizational goal setting and planning to align operations and budgets with the broader mission
Effectively prepare for and guide the organization through growth, change, and transition.
Team ManagementManage Axim Staff and partners focused on marketing and communications, which currently includes the Communications Manager and external partners
Provide a variety of motivational styles, tailored to individual team members using a range of tools and tactics to help staff of varying abilities perform and grow
Invest in the ongoing professional development of staff by staying informed of opportunities and resources for growth within the organization and encouraging staff to explore them where appropriate.
Clearly communicate performance expectations and provide regular, fair, actionable, and timely performance feedback; recognize competent and exemplary performance, effectively address marginal and unsatisfactory performance.
Ensure all members of the organization understand the strategic mission of Axim and how they play a part in its outcomes
Requirements
Qualifications:
Deep commitment to education equity, and experience applying an equity lens in all strategies and work streams
At least 15 years of professional experience, with demonstrated success in marketing, communications, and field building in sectors such as social enterprise, philanthropy, and education to workforce sectors
Track record of developing innovative thought leadership and marketing strategies that build awareness, shape new ideas, and influence sector level change
Robust understanding of how education innovation can support students in broad access higher education settings
Exceptional writing and oral communications skills using clear, simple, and jargon free language.
Proven judgement to engage audiences and deliver excellent results on a consistent basis
Exceptional relationship-building skills, with the ability to connect with and influence external decision-makers with a diverse range of priorities
Experience operating in a dynamic, fast paced, entrepreneurial environment as a creative thinker and problem solver
Exceptional project management, prioritization, and planning skills, with demonstrated success managing complex workstreams and producing high-quality deliverables on time and within budget
Benefits Statement
We offer a comprehensive benefits package including comprehensive medical and dental insurance, generous paid time off, paid parental leave, life and disability insurance, a competitive 401(k) plan, and a generous employer match.
Axim Collaborative is committed to building an inclusive workplace where everyone is welcomed, valued, and supported. Axim is an equal opportunity employer and encourages people from all experiences, abilities, and perspectives to apply. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Idora Sopin-Vilme at HR at Axim.org.
Please Note: This role is not VISA sponsorship eligible.
Salary Description $230,000 - $260,000 per year
$230k-260k yearly 29d ago
Senior Marketing Communications Manager
Philips Healthcare 4.7
Senior manager of marketing job in Cambridge, MA
Job TitleSenior Marketing Communications ManagerJob Description
The Marketing Communications Manager is responsible for directing and managingmarketing communication strategies and projects for one or more categories, globally. Under very limited supervision, the role managesmarketing communication projects from identification of marketing objectives to content creation of communication assets/campaigns/ toolkits across channels, in line with Brand personality/tone of voice and within budget.
Your role:
Establishes marketing communications plans aligned with the long-term roadmap and brand positioning to enhance the end-to-end customer experience.
Develops and adapts marketing content for various platforms, ensuring consistency with brand personality, tone of voice, and local market requirements.
Oversees the delivery and optimization of communications across channels, including omni-channel, CRM, app, and website, to boost engagement and sales.
Collaborates with a diverse team, fostering skill development, goal achievement, and collaboration with internal and external stakeholders.
You're the right fit if:
Bachelor's / Master's Degree in Marketing, Marketing Communications, Business Administration, Communications, Public Relations or equivalent.
Minimum 5+ years of experience with Bachelor's OR Minimum 3+ years of experience with Master's in areas such as Marketing Strategy, Brand Management, Digital Marketing, Public Relations, Market Research or equivalent in Healthcare or Consumer Goods domain.
You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company's facilities. Field roles are most effectively done outside of the company's main facilities, generally at the customers' or suppliers' locations.
This is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
Learn more about our culture.
Philips Transparency Details
The pay range for this position in (Cambridge, MA and Bothell, WA) is $135,000.00 to $216,000.00.
The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.
In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here.
At Philips, it is not typical for an individual to be hired at or near the top end of the range for their role and compensation decisions are dependent upon the facts and circumstances of each case.
Additional Information
US work authorization is a precondition of employment. The company will not consider candidates who require sponsorship for a work-authorized visa, now or in the future.
Company relocation benefits will not be provided for this position. For this position, you must reside in or within commuting distance to Cambridge, MA or Bothell, WA.
#LI-PH1
#Criticalcare
This requisition is expected to stay active for 45 days but may close earlier if a successful candidate is selected or business necessity dictates. Interested candidates are encouraged to apply as soon as possible to ensure consideration.
Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.
$135k-216k yearly Auto-Apply 12d ago
VP/Director of Marketing & Media
Waxy's 4.1
Senior manager of marketing job in Brookline, MA
We are an exciting high end bar and restaurant concept based in MA, with locations across the United States. We are currently expanding both our corporate and franchise footprint nationally. We are looking for a highly qualified and experienced VP or Director of Marketing & Media to join our growing team.
Job Description
- The VP/ Director of Marketing & Media will be responsible for implementing and tracking marketing programs for locations in the corporate and franchise structure. This will require a thorough understanding of our business and marketing strategy, good communication with restaurant staff, vendors, and the community, and the ability to project-manage and problem solve in a fast-paced entrepreneurial environment.
- The role is responsible for the activation of both national and local marketing strategies and tactics for all locations in a given market with the aim of growing system sales and brand recognition.
- Oversee integration of a new brand identity project
- Develop and execute the social media and marketing elements of the groups marketing programs and promotions. Collaborate with other internal groups; Legal, PR, creative and design teams.
- Develop and execute a plan to optimize cross channel social communications strategy to grow market share
- Manage and co-ordinate the company website, SEO and other related items.
- Develop and managemarketing and promotional content for both the corporate and franchise new location openings.
- Attend exhibitions and conferences and other marketing and promotional events.
- Report to director of operations and other seniormanagement in close coordination with general managers, kitchen managers, and assistant managers
Qualifications
- 5 years prior marketing or publicity experience in the restaurant/hospitality industry.
- Marketing or Communication degree preferred or related field.
- Excellent verbal and written communication skills (phone, email, face-to-face) as well as being friendly and amicable.
- Detail-oriented, organized, a high sense of urgency, and track record of managing multiple projects/priorities to desired results.
- Promotional Activity and Brand Management skills.
- Understand and communicate marketing strategy and objectives to restaurant management and staff.
- Plan and execute marketing events in coordination with restaurant and event management.
- High level of creativity and ability to follow company protocol and processes.
- Demonstrate true hospitality, excellence, and professionalism.
- Demonstrate individual responsibility and accountability as well as valuing collaboration and teamwork.
Additional Information
-
Salary based on experience and or aptitude.
- We offer a comprehensive benefits package
$148k-212k yearly est. 8h ago
Global Marketing Manager - Alternative Fuels
Vontier
Senior manager of marketing job in Concord, NH
**INTRODUCTION and WHAT YOU WILL DO (Job Responsibilities)** The Global MarketingManager at ANGI Energy, a Vontier company, plays a key role in driving profitable growth for the Alternative Fuels product lines (CNG, RNG, Hydrogen). This hands-on position develops and executes strategic marketing plans that enhance brand awareness and generate quality leads. Success requires strong collaboration with commercial and aftermarket teams, deep customer insight, and expertise in digital marketing and data analysis to identify new sales opportunities. The role reports to the Global Head of Marketing - Alternative Fuels and offers full-time remote work with opportunities for domestic and international travel.
**Responsibilities:**
**Lead Generation:**
+ Devise, plan and implement an omnichannel digital and account-based marketing strategy aimed at generating quality leads that support business priorities. (see 'Digital Marketing' below)
+ Work with internal stakeholders to segment customer/prospect data to develop targeted value propositions.
+ Successfully execute new product launches.
+ Collaborate with Vontier's marketing Centers of Excellence and/or external agencies to brief and manage campaign and content requirements.
+ Support business development activities by conducting regular industry research to identify new prospects and opportunities ('whitespace').
+ Partner with the Commercial team to strategize and execute on targeted campaigns to drive sales linearity and support bookings and revenue targets.
**Lead Management:**
+ Manage the end-to-end lead management and automation process in the Sales and Marketing CRMs.
+ Maintain lists for outbound marketing, ensuring compliance with relevant local data privacy regulations.
+ Build custom reports tracking lead status through the sales funnel.
+ Report on the efficacy/ROI of all marketing activities in relation to defined KPIs and strategic business priorities.
**Digital Marketing:**
+ Lead omni-channel digital and account-based marketing strategies, identifying relevant paid, owned and earned promotional opportunities to increase online visibility.
+ Build and implement an engaging social media strategy.
+ Engage with trade media, associations and directories to identify and negotiate relevant advertising opportunities.
+ Work with the Vontier Centers of Excellence and/or external agencies to develop compelling content to drive conversions across digital platforms.
+ Collaborate with the Vontier Digital Marketing team to ensure global websites are kept up-to-date and optimized for SEO.
+ Track digital campaign and website performance, implementing optimization tactics to drive increased traffic and conversion rates.
**Sales Enablement:**
+ Manage the creation and maintenance of sales tools (brochures, presentations, quoting tools, videos, etc.), leveraging Vontier's Creative Studio and/or outside agencies.
+ Conduct regular industry and competitor research to ensure sales tools remain current and relevant (i.e. industry and regulatory landscape).
+ Work with Engineering/Product teams to ensure materials are kept up-to-date with the latest technical and regulatory information.
+ Coordinate translation of marketing materials into requisite languages.
**Exhibitions & Events:**
+ Support ANGI Energy's yearly exhibition plan across North America and Europe.
+ Collaborate closely with Vontier and other Vontier companies on shared exhibition initiatives.
+ Assist with coordinating and promoting live and virtual speaking opportunities (e.g. panel discussions, webinars, conference talks).
+ Manage event leads, devising and implementing post-event nurturing campaigns.
**Brand:**
+ Serve as a brand guardian, ensuring ANGI and Vontier brand guidelines are followed across all platforms.
+ Support PR and content marketing strategies aimed at driving thought leadership and building brand awareness.
+ Collaborate with Vontier and other fleet-facing Vontier companies to support the articulation of Vontier's narrative to the Fleet segment.
**Internal Communications:**
+ Collaborate with internal communications lead(s) at ANGI to ensure internal visibility of marketing and commercial activities.
**WHO YOU ARE (Qualifications)**
**Essential** **:**
+ Bachelor's degree in Digital Marketing, Marketing Communications, Public Relations, Business, or related field, or equivalent professional experience.
+ Minimum 5 years of relevant work experience in B2B marketing.
+ Excellent verbal and written communication skills.
+ Experience running annual marketing plans and budgets.
+ Digitally savvy - able to ideate, develop, launch and track effective omnichannel digital marketing campaigns.
+ A good eye for creative and knack for developing effective campaign briefs.
+ CRM and marketing automation software skills (Salesforce marketing cloud preferred).
+ Experience partnering with sales teams to develop compelling value propositions and sales tools.
+ Experience working closely with product/engineering teams to translate complex data in digestible formats.
+ Solid project and time management skills, with a proven track record of managing multiple and competing priorities across diverse groups of stakeholders.
+ Willingness to travel (domestic and overseas, estimated 15-20% of role).
**Preferable:**
+ In-depth (8+) relevant industry experience (e.g. industrial manufacturing, cleantech, automotive).
+ Experience working in a matrix and/or multi-market environment. Experience in North America and/or Europe advantageous.
+ Experience working within Sales & Marketing organizations with multiple channels of distribution.
+ Event management skills.
+ Graphic design experience (Adobe Creative Suite).
**Outcomes and Deliverables:**
**Deliverables:**
+ Annual strategic marketing plan.
+ Targeted account-based marketing strategies to defined key accounts.
+ Effective sales enablement tools and digital content.
+ Yearly tradeshow & events schedule.
**Outcomes:**
+ Increase in Marketing Qualified Leads (MQLs) and conversion to Sales Qualified Leads (SQLs).
+ Increased brand awareness and leads from industry whitespace.
+ Effective budget management
+ Demonstrable ROI on marketing activities
**Physical Demands:**
+ Frequent use of computer, phone, and other office equipment.
+ Ability to participate in virtual meetings and presentations for extended periods.
+ Occasional travel (domestic and international) requiring air travel, ground transportation, and navigating airports and conference venues (estimated 15-20% of time).
+ Ability to attend and support exhibitions, conferences, and events, which may involve standing, walking, and setting up or managing event materials.
+ Handling and transporting marketing materials, samples, or sales tools during events (light lifting, carrying up to 15-20lbs).
+ Coordinating event logistics which may require moderate physical activity such as walking, standing, and occasional lifting or arranging displays.
+ Ability to remain focused on detailed digital work, including data analysis and content creation, requiring fine motor skills and visual acuity.
+ Ability to work flexible hours occasionally to accommodate global time zones and meetings/events.
**Work Environment:**
+ Office-based/remote work involving extended periods of sitting and computer use.
+ Exhibitions, Conferences, and Events..
The base compensation range for this position is $85,000 to $120,000 per annum. Your actual base salary will be determined based upon numerous factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.
For this specific role, you may be eligible to participate in an annual bonus plan.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days each year, 12 paid holidays (including 2 floating holidays), and paid sick leave.*
**Disclaimer:** The salary, other compensation, and benefits information is accurate as of the date of this posting. Sick leave amount may vary based on state or local laws applicable to the applicant's geographic location. The Company reserves the right to modify this information at any time, subject to applicable law.
**WHO IS ANGI**
ANGI Energy Systems LLC ('ANGI'), a Vontier company, is a U.S. based manufacturer of quality engineered gas compression equipment and a leading supplier of compressed natural gas (CNG) and renewable natural gas (RNG) equipment and systems. ANGI has a longstanding reputation as a leader and innovator in both the compression and natural gas vehicle (NGV) refueling industries and has over 40 years of experience providing worldwide clients with high quality products and services. In 2022 ANGI launched its expanded alternative energy platform offering, to include hydrogen refueling station (HRS) solutions as it harnesses its unique position as a multi-energy systems supplier ready to support global clients in their decarbonization programs.
ANGI sits within Vontier's Alternative Energy and Sustainable Fleets Platform, which is focused on providing innovative and sustainable solutions for optimizing and decarbonizing the fleet industry. Sister companies include Gasboy, Teletrac Navman, Driivz and Sparkion. For more information on ANGI's alternative energy solutions, visit angienergy.com.
**WHO IS VONTIER**
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** .
**At Vontier, we empower you to steer your career in the direction of success with a dynamic, innovative, and inclusive environment.**
Our commitment to personal growth, work-life balance, and collaboration fuels a culture where your contributions drive meaningful change. We provide the roadmap for continuous learning, allowing creativity to flourish and ideas to accelerate into impactful solutions that contribute to a sustainable future.
Join our community of passionate people who work together to navigate challenges and seize opportunities. At Vontier, you are not on this journey alone-we are dedicated to equipping you with the tools and support needed to fuel your innovation, lead with impact, and thrive both personally and professionally.
**Together, let's enable the way the world moves!**
"Vontier companies are equal employment employers and evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, sexual orientation, gender identity or expression, and other characteristics protected by law."
$85k-120k yearly 41d ago
Marketing Communications Manager, Products -
TUV Rheinland of North America
Senior manager of marketing job in Boxford, MA
Job DescriptionSUMMARY:
Provide support to TUV Rheinland's growth targets and efforts to increase the customer base. Improve the sales force effectiveness and increase market communication and brand awareness by strengthen Marketing & Communication (M&C) activities for TÜV Rheinland in North- and South-America (America's). The Business Stream strategies defines focus topics and requirements for M&C support need.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Within the America's responsible for determining and initiating Business Stream Products marketing and communication activities including successful handling of the regional and global campaigns, regional and global online marketing assets related to BS Products, etc.
Develops marketing strategies and programs including positioning, messaging, competitive differentiation and marketing plans for the Americas related to defined target markets, segments/target groups, including key activities and budgets to support the retention of existing customers and the acquisition of new customers according to the business field's strategies.
Work together with BSP Marketing colleagues from other regions to support Marketing Communication initiatives of BS Products (websites, Social Media, Eloqua setting, Blueye, internal Newsletters, etc.).
Supports regional marketing team with their daily marketing operational activities including campaign project management, technical operations and customer service issues.
Defines and provides context and requirements for the regional marketing team and allocates the predefined budget for the target market segment/audience.
Evaluates marketing KPIs for defined target market segment/target group
Defines the buyer persona(s) and customer journey for the various target groups (or target market segment/service category) for Business Stream Products in the America's in close coordination with the service owner, regional sales manager and regional field manager.
Follows trend and product scouting including market analyses and market developments. Utilize web, internal and external databases, outside partners and sources, sales and customer input to identify high potential target market segments for new and existing services.
Organize and execute marketing lead generation programs utilizing CRM infrastructure.
Create plans and targets for each marketing program and maintain schedules, including metrics, timelines and list of deliverables based on the strategy and requirements of the business fields.
Build strong, positive relationship with sales teams and business fields, identify limitations in selling practices, assist and coordinate the development of sales tools to support sales growth objectives.
Manage relationships with external vendors and consultants who provide support with internal and external marketing communications and public relations.
Support internal and external communications activities, including public relations, external vendors and consultants.
Oversee execution of industry events and exhibits, seminars, webinars and other events. Coordinate representations at exhibits and industry events.
Update and improve online presence, websites, social media strategy and other online marketing efforts.
Perform other related duties as assigned
This position is hybrid out of Boxborough, MA
QUALIFICATIONS & REQUIREMENTS:
Knowledge, Skill, & Abilities
Excellent written, verbal and presentation communication skills.
Ability to thrive in a fast-paced environment, work effectively under pressure, prioritize, and multi-task.
Excellent analytical skills.
Ability to interface with all levels of the organization.
Knowledge of MS Office (Word, Excel, PowerPoint), Adobe Photoshop and/or other similar publishing software required. Experience with CRM systems a plus.
Ability to travel.
Education
Bachelor's Degree in marketing, Communications or equivalent education and/or experience.
Experience
6 years marketing experience required. Experience in product testing and certification industry preferred.
TUV Rheinland North America EEO Statement
As a global business, TUV Rheinland North America relies on diversity of culture and thought to deliver on our goal of Creative People, Practical solutions serving our client needs, and ensures nondiscrimination in all programs and activities in accordance with Title VI and VII of the Civil rights Act of 1964. We continuously seek talented, qualified employees in our world-wide operations regardless of race, color, sex/gender, including gender identity and expression, sexual orientation, pregnancy, national origin, religion, disability, age, marital status, citizen status, protected veteran status, or any other protected classification under country or local law. TUV Rheinland North America is proud to be an Equal Employment Opportunity/ Affirmative Action Employer/ Federal Contractor desiring priority referrals of all protected veterans for job openings.
$77k-113k yearly est. 4d ago
Sr Mgr/Assoc Director Payer & Channel Marketing
Direct Staffing
Senior manager of marketing job in Cambridge, MA
The SeniorManager/ Associate Director, Payer and Channel Marketing will be a key contributor to the MS Franchise, with specific brand responsibilities for Aubagio and Lemtrada. This position will support the tactical components of Commercial Payer Marketing and Access (Health Plans, Pharmacy Benefit Managers and Specialty Pharmacy Providers). This position will maintain a high level of collaboration and integration with both brand teams, US Market Access, Market Research, Training and other departments as necessary. This role will have responsibility for developing materials and tools for US Account Teams, both pre- and post-launch, as well as pull-through tools and resources for the field teams. The role will also ensure integration of payer marketing insights across the MS Franchise and with stakeholders through close collaboration with both the Professional and Consumer Marketing teams. This position will be based in Cambridge, MA and report to the Vice President, Payer and Channel Strategic Marketing. The level of the position will be determined and will be commensurate with the experience of the identified candidate.
Specific responsibilities include:
· Developing promotional items that integrate into & support the brand strategies, such as iPad payer data & hard copy access support resources for offices
· Field training on Managed Care with support of Payer and Channel leadership
· Development of field-level data tools and analytics
· Acting as an Advisory Board Champion (logistics and coordination)
· Serving as a contact for Genzyme engagement with Payer Advocacy organizations, associations & meetings (AMCP, NAMCP, PCMA, etc.)
· MS Center Support activities vs. community-based Neurologists (i.e. focused resource development/partnerships with key groups)
· Promotional Review Board (PRB) champion
· Implementing new provider & patient support tactics, marketing programs and tools.
· Development and roll out of non-branded Managed Care customer collateral
· Providing analytical support around PMP and PATT reports to capture trends around coverage, distribution, and OOP costs
· Budget tracking
Qualifications
Basic Qualifications:
· 3+ years Brand Management experience in MS/biologics/neurology
· Market Access experience
· BA, BS or equivalent required
Preferred Qualifications:
· Strong understanding of and experience in brand management
· Understanding and experience in different access and reimbursement models, including Part B, Part D and Medicaid
· Experience in marketing development of tools and tactics applicable to Market Access
· Strong sense of professionalism, accountability and urgency for defined areas of responsibility
· Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., sales, marketing, advocacy)
· Strong project management capabilities including time and events, scenario and contingency planning, and the ability to ensure on-time and on-budget delivery of outputs and deliverables
· Ability to develop and implement tactical executions that have high impact (e.g., marketing materials, special programs, etc.)
· Ability to work effectively and efficiently with the medical/legal/regulatory submission and approval process to ensure appropriate review and timely delivery of materials
· Capacity to engage effectively with agencies in order to translate marketing objectives into actionable and innovative strategies and solutions
· Reliable and responsible management of budgets and expenses
· Effective interpersonal skills
· Strong tactical execution and project management skills, including proven ability to manage multiple projects and priorities
· Proven ability to align internal stakeholders and achieve results through collaboration
Qualifications
Basic Qualifications:
· 3+ years Brand Management experience in MS/biologics/neurology
· Market Access experience
· BA, BS or equivalent required
Preferred Qualifications:
· Strong understanding of and experience in brand management
· Understanding and experience in different access and reimbursement models, including Part B, Part D and Medicaid
· Experience in marketing development of tools and tactics applicable to Market Access
· Strong sense of professionalism, accountability and urgency for defined areas of responsibility
· Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., sales, marketing, advocacy)
· Strong project management capabilities including time and events, scenario and contingency planning, and the ability to ensure on-time and on-budget delivery of outputs and deliverables
· Ability to develop and implement tactical executions that have high impact (e.g., marketing materials, special programs, etc.)
· Ability to work effectively and efficiently with the medical/legal/regulatory submission and approval process to ensure appropriate review and timely delivery of materials
· Capacity to engage effectively with agencies in order to translate marketing objectives into actionable and innovative strategies and solutions
· Reliable and responsible management of budgets and expenses
· Effective interpersonal skills
· Strong tactical execution and project management skills, including proven ability to manage multiple projects and priorities
· Proven ability to align internal stakeholders and achieve results through collaboration
Additional Information
All your information will be kept confidential according to EEO guidelines.
Direct Staffing Inc
$134k-188k yearly est. 8h ago
Senior Marketing Executive (Outside Sales) - Central & Southeastern Massachusetts
Labcorp 4.5
Senior manager of marketing job in Bedford, MA
Recognized by Forbes as one of America's Best Employers For Diversity 2024 and once again named to FORTUNE magazine's list of the World's Most Admired Companies, Labcorp is seeking to hire a SeniorMarketing Executive to help identify and shape opportunities for our continued growth across our Specialty Medicine segment.
This is a unique opportunity to join the Clinical Business team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings.
As a SeniorMarketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales on a monthly basis.
**The territory for this position will cover Central and Southeastern Massachusetts. The ideal candidate will reside within the territory.**
We are seeking a competitive and collaborative individual with a high degree of communication and business acumen skills who enjoys growing and working with a seasoned, high performing team across a wide variety of high growth therapeutic areas.
**Essential duties & responsibilities:**
+ Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
+ Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
+ Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
+ Act as a liaison between the client and Labcorp. Collaborate, communicate and actively contribute to new business opportunities with Labcorp Clinical Sales counterparts
+ Keep current with the competition's products, service offerings, and activity
+ Stay updated on new products, clinical guidelines, new developments in the industry & research trends
+ Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
+ Provide updates to senior leadership on key strategic initiatives and new business opportunities
+ Establish and maintain effective working relationships with all company support departments internally
+ Effectively manage travel logistics to maximize sales productivity
+ Attend local and national professional trade shows and events as requested
+ Update all relevant customer account information into Salesforce.com
+ Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
+ Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
+ Collaborate closely with team members to retain a current book of business
+ Perform in-services, training, and implementation with pertinent personnel and physician staff
+ Collaborate and actively contribute to new business opportunities with LCA counterparts
**Requirements:**
+ High school diploma or equivalent required. Bachelor's degree is preferred
+ Previous sales experience or account management is required; preferably 4 years
+ Experience in the healthcare or medical device industry
+ Previous clinical laboratory or diagnostics sales experience highly desired
+ Medical device sales experience and business-to-business experience preferred
+ Proven success managing a book of business
+ Ability to collaborate closely with sales and operations teams to grow the business
+ Strong consultative selling and closing skills
+ Ability to understand complex scientific literature and use clinical data as a selling factor
+ Strong communication skills; both written and verbal
+ Excellent time management and organization skills
+ Proficient in Microsoft Office including Word, Power Point & Excel, salesforce.com
+ Ability to travel overnight as needed
+ Must have a valid driver's license and clean driving record
+ Strong technical competency and business acumen capabilities
**Pay Range: $90,000 to $100,000 base salary plus commission**
All job offers will be based on a candidate's skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data.
**Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here (************************************************************** **.**
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site (**************************************************** or contact us at Labcorp Accessibility. (Disability_*****************) For more information about how we collect and store your personal data, please see our Privacy Statement (************************************************* .
$90k-100k yearly 60d+ ago
Director, Global Marketing Campaigns
Sitecore 4.4
Senior manager of marketing job in Manchester, NH
Manchester, NH/Boston, MA About Us: At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world's most iconic brands to build lifelong relationships with their customers-seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic.
Our foundation is our people-a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values-empathy, accountability, clarity, and growth-guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com
About the Role:
Sitecore is looking for a digitally savvy Director, Global Campaigns to lead the strategy, development, and execution of integrated, multichannel marketing campaigns that drive awareness, engagement, and pipeline for Sitecore. This leader will orchestrate cross-functional collaboration across field marketing, marketing operations, corporate communications, product marketing, digital marketing, and sales teams to ensure global alignment and measurable business impact.
You will lead a core team, supported by teams across marketing, to develop stand-out integrated campaigns and initiatives that keep Sitecore top of mind throughout the buyer journey and among all members of the buying group.
The ideal candidate for this role has led a global demand generation team in a B2B SaaS organization, has experience delivering end-to-end marketing strategies, and is motivated by achieving pipeline targets.
What You'll Do:
* Lead and mentor a multinational team of campaign managers and specialists; Foster a culture of performance, collaboration, and innovation
* Develop and own the annual and quarterly global integrated campaign strategy and planning process; Ensure cross-functional support across core teams and executive leadership
* Define campaign objectives, KPIs, and performance frameworks focused on pipeline generation, speed-to-lead, and sales cycle acceleration
* Partner with content, creative, events, and digital marketing teams to develop campaign assets, offers, and connected experiences optimized for conversion
* Collaborate with Field and Partner Marketing to adapt global campaigns to local markets and to our partner ecosystem
* Use data and insights to continually enhance targeting, messaging, and conversion paths
* Partner with Product Marketing to convert messaging and positioning into market-ready campaigns
* Define campaign KPIs and manage reporting dashboards; Analyze campaign performance across campaigns, tactics, and channels; Provide insights and recommendations for improvement
* Test, learn, and iterate based on data-driven insights to increase efficiency and impact
* Oversee campaign budgets and ensure effective resource allocation across priorities
* Manage external agencies and partners to support campaign execution
What You Need to Succeed:
* 10+ years of experience in demand generation, revenue marketing, or performance marketing leadership for a B2B enterprise technology company
* Deep understanding of the B2B buyer's journey and modern integrated marketing techniques
* Ability to work and maintain collaboration across teams in a fast-paced environment
* Proven organizational, planning, and project/campaign management skills; excellent communication and presentation skills
* Strong ability to partner cross-functionally and influence senior stakeholders
* Comfortable working in fast-paced, matrixed global organizations
* Proven ability to pivot and adapt to changing market needs and corporate initiatives
* Positive energy, creativity, and a sense of fun. The person in this role will inspire teams, celebrate wins, and learn from setbacks
* Excellent strategic thinking, storytelling, and project management skills
Why You Should Click 'Apply':
Growth! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel. It's never been a better time to join Sitecore. Growth for us means growth for you and your career.
Great team and company culture! You can find out more about our company culture and learn about our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.
After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security.
Compensation range: $160k to $210k salary plus 20% bonus structure
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic.
#LI-HYBRID
$160k-210k yearly Auto-Apply 60d+ ago
Director, Global Marketing, Oncology (Urology)
Angiodynamics, Inc. 4.5
Senior manager of marketing job in Marlborough, MA
JOB SUMMARY - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The Global Marketing Director for the Oncology business will establish strategic marketing plans for assigned product centers for the purpose of achieving corporate objectives for products and services. This position will also be responsible for managing the development and directing the execution of comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization. The Global Marketing Director will lead a diverse marketing team and partner with the US and International Sales and Marketing teams to establish and execute the right marketing strategy for the global Oncology business.
Essential Duties and Responsibilities
Bring new products to market by analyzing proposed product development programs, preparing return-on-investment analyses, establishing time schedules with engineering and manufacturing and managing contract negotiations.
Recommend the nature and scope of present product lines by appraising new product ideas and/or product or packaging changes.
Work with sales management to formulate product sales and marketing strategies.
Determine product pricing by utilizing market research data, reviewing production and sales costs, anticipating volume, and costing special and customized orders.
Develop key global marketing strategies for new and existing products, in partnership with international sales and marketing teams.
Identify customer opportunities/threats and customer targets through competitive analysis, positioning, and marketing strategy assessments.
Develop and communicate worldwide marketing strategies and corresponding tactics to ensure effective product placement and alignment relative to market opportunity.
Work with the broader brand team to communicate strategic plans and results to seniormanagement.
Responsible for managing a direct team of Product Managers, and ensuring they are establishing the right priorities for their teams and/or themselves in order to drive the right culture to attract, retain, engage and develop the right talent to grow the business. Also responsible for hiring, training/coaching, performance managing/developing, rewarding and exiting direct staff.
Analyze product performance and inventory management of marketed products and adjust inventory levels and production schedules accordingly.
Support forecasting and pricing of marketed products.
Identify potential markets and indications as part of lifecycle management and global product development.
Process all promotional materials for the product from concept, through the promotional review process to development and inventory control.
Monitor and manage budgets for marketing projects with an awareness of financial impact of decisions.
Evaluate the effectiveness of programs in order to improve future programs. Monitor field promotion implementation through marketing research and interaction with field sales, key partners and healthcare professionals.
Build and maintain relationships with key strategic selling partners; present and implement co-promotional programs and opportunities.
Analyze competitive promotional activity and implement appropriate actions.
Create new promotional strategies. Devise and implement comprehensive tactical initiatives to support marketing plans. Ensure the quality, timeliness, and cost-efficient delivery of programs.
Communicate regularly with field sales to ensure smooth program/project transition amongst regional sales managers, area sales managers, and the physician marketplace.
Utilize medical education, scientific literature and other appropriate tools to help educate the physician community.
Liaise with the sales force. Call on customers with sales, solicit input from sales and sales management, review call reports for opportunities and provide sales force with appropriate direction on the execution of marketing programs.
Liaise with strategic partners; present and implement co-promotional programs and opportunities.
May perform other duties as assigned.
QUALIFICATIONS -The requirements listed below are representative of the knowledge, skill or ability required.
Education and Experience
Bachelor's Level of Degree in the marketing field of study or related field
10 years of demonstrated experience in marketing and/or sales Leadership experience in the medical device/Urology industry.
MBA; working knowledge of Global Markets preferred.
Skills/Knowledge
Strong team-building skills, a team-oriented approach, and supportive management style required.
Excellent verbal and written communication skills, and presentation skills required.
Must have the ability to work well under pressure in a fast paced, demanding environment.
New product development experience preferred.
Experience in medical device marketing preferred.
Global and regional marketing experience required.
Affinity for scientific information, as well as working knowledge of medical terminology preferred.
Must have knowledge of clinical development process.
Must have the ability to develop consistent, well-supported, competitive strategies.
Must have proven strategic and analytical abilities.
Proficient in the following computer software applications: Microsoft Office
Exceptional interpersonal skills.
Strong organizational skills.
Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence.
PHYSICAL/WORK REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job:
Work safely and follow all OSHA regulations and company safety policies and procedures. For all on-the-job injuries or accidents, must notify manager/supervisor immediately.
Exposure to (insert any extreme climate and/or work conditions) standard office environment.
Ability to frequently lift and/or move up to 15 lbs.
Ability to occasionally lift and/or move up to 50 (insert # lbs.)
Ability to regularly sit or stand for extended periods of time (insert physical abilities, repetitive movement, vision requirements, etc.)
This position requires some travel up to 50% of the time
$126k-172k yearly est. 48d ago
Director, Marketing Operations - PRC/MLR
This Role This
Senior manager of marketing job in Cambridge, MA
About This Role:
As Director, Marketing Operations - MLR/PRC, you will play an essential role in leading Biogen's Promotional Review Committees (PRCs) and ensuring the excellence of our content approval processes. You will manage a team of Strategy & Execution Leads, each responsible for therapeutic area-specific PRCs, collaborating closely with critical stakeholders such as Marketing, Regulatory, Legal, and Medical teams. In this strategic position, you will ensure that the PRCs seamlessly integrate with therapeutic area strategies, leading annual planning, content development, and review through to final approval. Additionally, you will chair Biogen's Executive Review Committee, acting as a pivotal connector across several departments to drive timely and compliant content execution. Your leadership will be crucial in maintaining a high-quality content approval process and ensuring alignment with business priorities. By leveraging data insights, you will track performance through KPIs and metrics, utilizing these insights for continuous improvement and elevating PRC effectiveness.
What You'll Do:
Lead and manage a team of 3-4 Therapeutic Area Strategy & Execution Leads, ensuring operational excellence.
• Chair the Executive Review Committee to drive alignment on promotional review processes and compliance.
• Capture, analyze, and report on business metrics to identify and implement process improvements.
• Manage ongoing performance for direct reports through coaching and feedback.
• Partner with business stakeholders to manage the annual plan and address resource needs proactively.
• Collaborate with Marketing Leadership to assess process effectiveness and identify improvement opportunities.
• Chair the annual Community of Practice event for PRC stakeholders for knowledge sharing and best practices.
• Stay informed on industry trends and emerging technologies relevant to marketing operations.
• Champion a culture of continuous improvement and innovation for enhanced efficiency and compliance.
Who You Are:
You are a strategic thinker with a strong background in pharmaceutical marketing operations. You bring a collaborative approach to leading diverse teams and have the ability to navigate complex projects with ease. Your communication and interpersonal skills allow you to build strong relationships with stakeholders across multiple functions. You thrive in dynamic environments and have a knack for identifying opportunities for improvement and driving change effectively. Your passion for continuous improvement and innovation sets you apart as a leader.
Required Skills:
• Bachelor's Degree (BA/BS) from a four-year college or university.
• Minimum of 10 years pharmaceutical experience with 6+ years in promotional material review, marketing, medical, legal, and/or regulatory experience.
• Strong understanding of high-quality promotional pharmaceutical content.
• Strategic understanding of market trends and content approval process evolution.
• Strong interpersonal skills with conflict management and negotiation experience.
• Ability to work with urgency and prioritize multiple tasks.
• Prior team leadership and cross-functional team leadership experience.
• Demonstrated experience in developing and reporting on business metrics and KPIs.
• Experience with MLR technology system metrics and business reporting.
Preferred Skills:
• Launch experience preferred.
• Preferred post-graduate degree relevant to the Biotech industry and/or Commercial/Marketing Operations.
Job Level: Management
Additional Information
The base compensation range for this role is: $190,000.00-$261,000.00
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees' and their families
physical, financial, emotional,
and
social well-being
; including, but not limited to:
Medical, Dental, Vision, & Life insurances
Fitness & Wellness programs including a fitness reimbursement
Short- and Long-Term Disability insurance
A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
Up to 12 company paid holidays + 3 paid days off for Personal Significance
80 hours of sick time per calendar year
Paid Maternity and Parental Leave benefit
401(k) program participation with company matched contributions
Employee stock purchase plan
Tuition reimbursement of up to $10,000 per calendar year
Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
$83k-124k yearly est. Auto-Apply 12d ago
Sales & Marketing Director
Brigham House 3.9
Senior manager of marketing job in Watertown Town, MA
Full-time Description
The Sales & Marketing Director is responsible for conducting lead generating activities, manage leads to closing, growing occupancy and revenue through high-integrity practices, develop and implement sales/marketing plans, meet or exceed performance metrics and community goals and set positive tone for community environment.
Duties and Responsibilities:
Execute strategic plan to achieve individual weekly, monthly, quarterly, and yearly goals set by the Executive Director and Regional Support Team for sales activities, external and internal sales metrics, new move-ins, occupancy and revenue growth.
Execute timely follow-ups with inquiries through strategic planning with compelling/purposeful actions to generate move-ins.
Plan and conduct weekly outreach appointments with professionals that have the ability to refer leads, i.e. agencies, hospitals, physicians, attorneys, community leaders, etc. Develop and maintain favorable relationships through planned, purposeful activities.
Meet or exceed metrics for quality and quantity of sales activities and new move-ins.
Plan and coordinate with the community team to conduct monthly marketing events that generate leads, attendance from professionals, community interest and create public relations opportunities.
Responsible for tracking and documenting sales activities using community software and maintaining database up-to-date on a daily/weekly basis.
Participate in the development of quarterly sales and marketing action plans, semi-annual competitive analyses, weekly sales dashboard reports, advertising strategy and public relations efforts.
Follow all company, state, federal and applicable Compliance and Regulatory guideline at all times.
Provide the team with regular updates (weekly and as needed) on prospects and all sales and community first impressions daily.
Work closely with Executive Director and Resident Care Director throughout the assessment and move-in process to ensure company move-in guidelines are maintained.
Prepare and distribute all required move-in paperwork to insure smooth move in process.
Analyze market area to identify and monitor changes in competition, new construction, pricing, amenities, incentive programs and new trends and compliance changes in the immediate market and applicable surrounding markets.
Maintain and protect the confidentiality of all resident, prospect and community business at all times.
Develop quarterly marketing plans that include monthly goals, outreach, events, advertising, direct mail campaigns, website updates and bi-annual competitive surveys
Work closely with Executive Director and Maintenance Team to insure that tour route (including building exterior), model apartments and open apartments exceed expectations at all times.
Be familiar with and utilize company tools and resources in order to best execute the responsibilities of the role.
Attend regular in-services as required.
Perform all other tasks and assignments assigned by the Executive Director.
Work Behaviors:
Adhere to and carry out all Company policies and procedures as they relate to sales, marketing, safety and all aspects of operations and human resources.
Report on-the-job injuries to a supervisor before the end of the day on the day an injury occurs.
Establish and maintain constructive working relationships with coworkers, residents/families, and visitors.
Maintain confidentiality of verbal and written communication.
Promote the community in a positive way
Promote teamwork in providing highest quality customer service to residents, families and visitors
Requirements
Knowledge and Expectations:
? Fire and Safety procedures
? Resident Rights and Responsibilities
? EOEA Regulations governing Assisted Living (including all required in-services)
? Sales/Marketing theories and practices
Working Conditions:
? Air-conditioned, heated, well-lit community with minimal barrier
? Bending or kneeling to perform some tasks
? Sitting for extended periods of time
? Daily telephone and computer use and transportation to appointments
? Occasional lifting of up to 50lbs.
Benefits:
Full time position offers a competitive benefit program to include Medical, Dental, Vision, Health FSA, Dependent Care FSA, Short-Term Disability, Long Term Disability, Life Insurance, Home and Auto Discount program, Vendor Discount Program, 401(k) with matching contribution, Accrued Vacation, Sick, and Personal time and Paid Holiday Benefit. Employee referral bonus, and resident referral bonus.
$103k-147k yearly est. 5d ago
Manager, Marketing & Sales Analytics
Babson College 4.0
Senior manager of marketing job in Wellesley, MA
THE OPPORTUNITY The Manager, Marketing Analytics supports multi-channel customer marketing programs by providing insights, analysis, and recommendations that improve marketing and conversion effectiveness. This role is responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. As a proactive, collaborative partner, this position will clearly display and articulate actionable insights to influence data-driven marketing decisions.
WHAT YOU WILL DO
Evaluate the effectiveness of marketing actions, recommend segmentation approaches, and deliver actionable insights to improve engagement and lifetime value.
Develop and track key performance metrics related to marketing effectiveness and impact on conversion (enrollment) and lifetime value; responsible for developing and maintaining analytics reports and dashboards on web traffic, lead generation, marketing attribution, and program enrollment trends to provide insight to key stakeholders.
Leverage advanced data tools, including artificial intelligence (AI), to automate data processing and analysis workflows, enhancing efficiency and expanding analytics capabilities across the Marketing team.
Use statistical analysis, testing, and modeling to provide strategic recommendations for optimizing the College's marketing budget and tactics to maximize return on investment.
Conduct quantitative research, experiments, and A/B tests designed to improve and optimize conversion rates across a variety of owned and paid digital channels: paid and organic search, display advertising, email, and web properties.
Serve as a consultative lead with campus partners for all digital media (paid, earned, and owned) strategies aimed to move target audiences from awareness to enrollment to lifelong engagement with the College.
Lead overall learning agenda, and the design, generation, and evaluation of customer insights and strategies for data collection.
Share in development and reporting of industry trends, best practices, and opportunities to internal team.
Adopts Agile methodologies and practices (Scrum framework) to ensure efficient and productive execution of work. Expected to collaborate with Agile team members to meet the full team's sprint goals.
Assumes additional responsibilities as required.
YOUR TEAM WILL INCLUDE
N/A
WHAT EDUCATION AND SKILLS YOU WILL NEED
Bachelor's Degree in analytics, statistics, computer science, marketing or other business-related field.
A minimum of 4-6 years of experience focused on business and/or marketing intelligence, marketing campaign measurement, and/or sales database management.
Highly analytical and detail-oriented. Conscientious in regard to managing data and analytical quality. Advanced quantitative and statistics knowledge.
Proven experience with data analysis tools (Excel), marketing automation software, digital analytics platforms (Google Analytics or Adobe Analytics); cloud-based CRM (Salesforce's Salescloud and or Marketing cloud); data visualization tools (such as Tableau, Google Data Studio or Qlik); and market research tools.
Familiarity with AI tools (Copilot, ChatGPT) for research, data and analysis tasks.
Strong Web, print, social, and verbal writing and communication skills.
Understanding of usability and user-centered design.
Team-oriented and self-motivated, with the ability to think creatively and analytically; able to work effectively in an autonomous environment when needed.
A deep interest in the latest developments, industry trends, and best practices for digital marketing, paid media and market research business analytics.
Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results.
Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.
HOW AND WHERE YOU WILL WORK
Hybrid working arrangements available with at least one day a week in the office and others as needed and required at the manager's discretion.
ADDITIONAL SKILLS YOU MAY HAVE
Master's Degree a plus, not preferred if experience with latest technology and marketing trends are demonstrated.
Experience working in an Agile organization preferred.
Experience with SQL, R or Python a plus.
This is an exempt position with the following pay range: $81,635-90,706 depending on a candidate's experience; the role is also eligible for bonuses based on performance and budget.
Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week.
Insurance Coverage: Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits.
Time Off: Starting at 3 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President's holidays are determined each year.
Retirement: Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match.
Additional Benefits: Wellbeing programs, virtual fitness platform, and employee assistance program.
All questions or concerns about this posting should be directed to the Office of Human Resources at *************.
$81.6k-90.7k yearly Auto-Apply 60d+ ago
Senior Product Marketing Manager - Health Tech GTM
Rotterdaminnovationcity
Senior manager of marketing job in Somerville, MA
A health tech company in Somerville is seeking a Senior Product MarketingManager to own the go-to-market strategy for key products. This role involves leading cross-functional launches, driving messaging, and collaborating on product positioning. Ideal candidates will have over 8 years of experience in product marketing, excellent communication skills, and proven success in a SaaS or health tech environment. The position is not sponsoring work visas currently.
#J-18808-Ljbffr
$108k-143k yearly est. 4d ago
Sr Mgr/Assoc Director Payer & Channel Marketing
Direct Staffing
Senior manager of marketing job in Cambridge, MA
Cambridge MA
Exp 5-7
Deg Bachelors
Relo
Occasional Travel
Job Description
The SeniorManager/ Associate Director, Payer and Channel Marketing will be a key contributor to the MS Franchise, with specific brand responsibilities for Aubagio and Lemtrada. This position will support the tactical components of Commercial Payer Marketing and Access (Health Plans, Pharmacy Benefit Managers and Specialty Pharmacy Providers). This position will maintain a high level of collaboration and integration with both brand teams, US Market Access, Market Research, Training and other departments as necessary. This role will have responsibility for developing materials and tools for US Account Teams, both pre- and post-launch, as well as pull-through tools and resources for the field teams. The role will also ensure integration of payer marketing insights across the MS Franchise and with stakeholders through close collaboration with both the Professional and Consumer Marketing teams. This position will be based in Cambridge, MA and report to the Vice President, Payer and Channel Strategic Marketing. The level of the position will be determined and will be commensurate with the experience of the identified candidate.
Specific responsibilities include:
· Developing promotional items that integrate into & support the brand strategies, such as iPad payer data & hard copy access support resources for offices
· Field training on Managed Care with support of Payer and Channel leadership
· Development of field-level data tools and analytics
· Acting as an Advisory Board Champion (logistics and coordination)
· Serving as a contact for Genzyme engagement with Payer Advocacy organizations, associations & meetings (AMCP, NAMCP, PCMA, etc.)
· MS Center Support activities vs. community-based Neurologists (i.e. focused resource development/partnerships with key groups)
· Promotional Review Board (PRB) champion
· Implementing new provider & patient support tactics, marketing programs and tools.
· Development and roll out of non-branded Managed Care customer collateral
· Providing analytical support around PMP and PATT reports to capture trends around coverage, distribution, and OOP costs
· Budget tracking
Qualifications
Basic Qualifications:
· 3+ years Brand Management experience in MS/biologics/neurology
· Market Access experience
· BA, BS or equivalent required
Preferred Qualifications:
· Strong understanding of and experience in brand management
· Understanding and experience in different access and reimbursement models, including Part B, Part D and Medicaid
· Experience in marketing development of tools and tactics applicable to Market Access
· Strong sense of professionalism, accountability and urgency for defined areas of responsibility
· Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., sales, marketing, advocacy)
· Strong project management capabilities including time and events, scenario and contingency planning, and the ability to ensure on-time and on-budget delivery of outputs and deliverables
· Ability to develop and implement tactical executions that have high impact (e.g., marketing materials, special programs, etc.)
· Ability to work effectively and efficiently with the medical/legal/regulatory submission and approval process to ensure appropriate review and timely delivery of materials
· Capacity to engage effectively with agencies in order to translate marketing objectives into actionable and innovative strategies and solutions
· Reliable and responsible management of budgets and expenses
· Effective interpersonal skills
· Strong tactical execution and project management skills, including proven ability to manage multiple projects and priorities
· Proven ability to align internal stakeholders and achieve results through collaboration
Qualifications
Basic Qualifications:
· 3+ years Brand Management experience in MS/biologics/neurology
· Market Access experience
· BA, BS or equivalent required
Preferred Qualifications:
· Strong understanding of and experience in brand management
· Understanding and experience in different access and reimbursement models, including Part B, Part D and Medicaid
· Experience in marketing development of tools and tactics applicable to Market Access
· Strong sense of professionalism, accountability and urgency for defined areas of responsibility
· Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., sales, marketing, advocacy)
· Strong project management capabilities including time and events, scenario and contingency planning, and the ability to ensure on-time and on-budget delivery of outputs and deliverables
· Ability to develop and implement tactical executions that have high impact (e.g., marketing materials, special programs, etc.)
· Ability to work effectively and efficiently with the medical/legal/regulatory submission and approval process to ensure appropriate review and timely delivery of materials
· Capacity to engage effectively with agencies in order to translate marketing objectives into actionable and innovative strategies and solutions
· Reliable and responsible management of budgets and expenses
· Effective interpersonal skills
· Strong tactical execution and project management skills, including proven ability to manage multiple projects and priorities
· Proven ability to align internal stakeholders and achieve results through collaboration
Additional InformationAll your information will be kept confidential according to EEO guidelines.
Direct Staffing Inc
How much does a senior manager of marketing earn in Manchester, NH?
The average senior manager of marketing in Manchester, NH earns between $90,000 and $143,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.
Average senior manager of marketing salary in Manchester, NH