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Senior Manager Of Marketing Jobs in Meridian, MI

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Senior Manager Of Marketing
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Manager, Field Marketing
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Director Of Digital Marketing
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Senior Product Marketing Manager
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Chief Marketing Officer
  • Senior Marketing Manager

    Insight Global

    Senior Manager Of Marketing Job In Dexter, MI

    Must Haves: Bachelor's degree in marketing, Business Administration, or a related field 5+ years of experience in marketing, with success in market development strategies Demonstrated ability to effectively create, plan, and implement marketing programs and strategies Ability to effectively manage and communicate with a wide range of stakeholders, including executive leadership, partners, and customers Team collaborator with demonstrated experience working in a multi-functional and global teams STRONG analytics skills with the ability to interpret and analyze VOC insights Proficient experience in Power BI and Excel Ability to travel both domestic and internationally. Plusses: MBA or equivalent advanced degree Global Industrial Manufacturing experience and knowledge Fluid and material management equipment product development knowledge. D2D: Insight Global is looking for a Senior Marketing Manager located near Dexter, MI. The Senior Category Marketing Manager is responsible for developing and executing growth marketing and go-to-market strategies for the assigned categories. This role requires the ability to dive deep into the industries assigned to develop a strong voice of customer (VOC) and strategic marketing plans to drive growth and develop a 5-year strategic plan for the assigned category. The Senior Category Marketing Manager is responsible for formulating and executing integrated strategic marketing plans to achieve market growth through brand awareness, demand generation campaigns and sales and channel partner enablement. The Senior Category Marketing Manager must be an orchestrator, ensuring all relevant groups collaborate on and execute a shared go-to-market strategy. This role may involve mentoring more junior team members. Job Responsibilities: Strategic and Execution: Develop a 5-year category roadmap for assigned areas aligning with the division's global strategy and market trends. Perform market research (primary & secondary) on assigned category to understand market dynamics, customer needs, and competitive landscape to identify what opportunities, challenges, and dynamics exist for the organization and its individual products. Create and implement comprehensive, global category marketing strategies and go-to-market plans that align with divisional goals and measure KPIs against performance goals. Identify target customers within the vertical/category and assess their potential value, determine wallet size potential, and prioritize marketing efforts accordingly. Champion demand generation strategies and provide them to sales team for execution. Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy. Apply technology and data to increase market reach, grow demand and streamline processes to make more informed decisions. Track and report on KPIs while providing insights and recommendations to improve results. Product Brand & Launch: Define and manage product branding strategies to ensure consistency and alignment with company values and brand identity. Responsible for planning and managing product launches globally in concert with other functions including product management, channel marketing and corporate marketing. Develop quantifiable value proposition, messaging and positioning that resonate with target market and buyer persona. Collaborate with channel marketing and corporate marketing in the creation of thought leadership, portfolio content, sales tools, integrated campaigns and advertising. Determine the need for product-related events, such as trade shows, webinars, and industry conferences. Develop compelling marketing messages for all marketing products and presentations, and other promotional materials in alignment with channel marketing. Collaborate with sales and operations teams to develop accurate product forecasts and inform inventory management and production planning process. Name products within the established brand guidelines, ensuring alignment with brand values, market positioning, and target audience preferences. Customer and Competitive Market Research Conduct and analyze VOC insights to inform marketing strategies and develop market segmentation to define the buyer journey map for target personas. Analyze VOC data to understand the customer's needs, preferences and pain points, and incorporate insights into marketing strategies. Gather and analyze global customer feedback, market data and industry trends to identify customer needs and product opportunities. Use research insights to inform product strategies, optimize marketing efforts and maintain a competitive edge. Continuously optimize marketing efforts based on performance metrics, customer feedback and market trends. Coordinate with Engineering to conduct interviews to gather feedback and insights. Conduct comprehensive competitive analysis to identify market trends, assess competitor strategies, and identify opportunities for differentiation. Define the solution alternatives that exist for buyers, both direct competitors and those in adjacent spaces, assess the relative strengths and weaknesses of each and points of differentiation. Define clear and detailed product requirements and create customer requirement document (CRD)based on market research, customer feedback, monetary value, and technical requirements. Identify and articulate unique value proposition of the product, highlighting key benefits and advantages for customers. Gather customer testimonials and feedback and align with channel marketing and corporate marketing to incorporate insights into marketing materials. Conduct market pricing analysis to determine competitive pricing strategies and optimize product positioning in the market.
    $108k-140k yearly est. 2d ago
  • Marketing Director

    Campfire Interactive 3.2company rating

    Senior Manager Of Marketing Job In Ann Arbor, MI

    About the Company - Campfire's unique, powerful, and cost-effective solution has kindled a growing base of happy customers around the world by bringing future and current revenues and costs under a single roof, with advanced functionality to create, analyze, and modify plans, optimize portfolios, and manage long-term profitability. Campfire's technology sparks unprecedented insight into a company's bottom line, unleashing the freedom to focus on the decisions that matter most. About the Role - The Director of Marketing is a role that requires an energetic, experienced, and passionate marketing professional with a strong communications background. The primary goal is to develop, manage, and implement programs and communications activities that maximize Campfire's market awareness, market share, customer penetration, and product sales worldwi de. The ideal candidate is attracted by the opportunity to shape Campfire's first significant investment in marketing. The candidate must be able to develop marketing programs and communications on his or her own, drawing upon experience leading a wide range of marketing activities from public relations to social media/web marketing to campaigns and events. The candidate must be able to orchestrate the input and effort of several individuals and groups, including outside agenc ies. Lead marketing communications, which defines our brand, positioning and marketing mes sages Position Campfire as the market leader via media, industry analysts and market influe ncers Drive digital and social media marketing, including blogs and other community-building initia tives Maintain and improve the Campfire website as highly effective to support sales and recru iting Develop tools for sales productivity, including case studies, whitepapers and sales colla teral Experience with SEO (search engine optimization), and google ad words Support sales activities with demand generation programs, including webinars, industry events & user confer ences Define and track key performance indicators (KPIs) for all marketing programs, ensuring alignment with sales goals and revenue object ives. Successful Candidates Will Demons trate: 7+ years of experience in marketing communications, marketing programs, and web ma rketing Previous experience designing effective marketing communication strategy and corporate positioning, with a strong ability to analyze marketing performance through key KPIs, including MQL-to-SQL conversion rates, customer lifetime value (CLV), and revenue contribution from marketing initi atives.Abilities to translate product and technical advantages into high-impact business messages, ideally in the automotive and manufacturing marketplace; previous experience marketing/selling to sales and financial professionals is a b ig plus Proven experience in leveraging marketing analytics tools (Google Analytics, HubSpot, Salesforce, etc.) to track campaign effectiveness and improve conversion rates.Ability to balance creativity with data-driven decision-making to refine marketing strategy and optimize demand generation efforts Demonstrated ability to manage time-sensitive projects with lots of moving pieces Must understand, and preferably have worked within, a small company envi ronment Educational & Work Ex perience BA/BS Marketing, Business, Communications or relat ed field B2B/High-Tech experience p referred International experienc e a plus
    $62k-96k yearly est. 20d ago
  • Field Marketing Manager

    Mitten Extracts

    Senior Manager Of Marketing Job In Dimondale, MI

    Do you enjoy making connections and building relationships will a diverse collection of stakeholders? Do you savor the opportunity to use data and insights to grow your line of business? If so, we are adding a strategic and self-starting leader to our growing team as our Field Marketing Manager, reporting to the Chief Marketing Officer. This individual will lead the team of field marketing representatives seeking out local opportunities to execute the statewide marketing strategy. As the Field Marketing Manager for Mitten Extracts, you will be responsible for the execution and measurement of your efforts on sales and profit. If you enjoy surfacing opportunities through data; growing sales through and with your relationships, and you are a competitive self-starter; this role is for you. Essential Duties and Responsibilities: Leveraging sales and CRM data, conduct quantitative analysis to track and communicate the effectiveness and ROI of field marketing activities and investments. Lead the development of reporting, delivering progress against KPIs to CMO on a monthly basis. The FMM must be intimately familiar with sales by account and how their efforts are growing those sales. Translate market-wide programs into successful local activation. Recommend & activate local marketing executions, sponsorships, budtender education, in-store merchandising, sampling, and events that address brand priorities. Align with your sales & trade marketing counterparts to support activations, merchandising, and sales initiatives in your area. Lead and manage a team of field marketing representatives, providing guidance on time & account allocation, training, and performance evaluations. Own and manage a personal roster of call points, actively meeting with dispensary staff and owners Joint responsibility for delivery of volume, share, profit, budget, and brand equity goals. Allocate field marketing budget and manage to plan including expense management and budget reconciliation. Qualifications: Bachelor's degree in marketing, business, or related field. Equivalent experience accepted. Two to four years related marketing experience in field marketing management in CPGm hospitality, or alcohol/beverage. Cannabis experience a plus. Proficiency with leveraging CRM software and analyzing sales trends across accounts and product lines. An understanding of cannabis, including product types and the competitive landscape. Comfort in communicating with a diverse audience in the retail environment; proficient verbal and written communication Ability to interact with various levels of stakeholders and make decisions based on data and insights. Strong networking and relationship-building skills to collaborate effectively with retailers, GMs, budtenders, and other stakeholders. A reliable vehicle for travel to in-state events and retail locations Ability to work occasional weekends and evenings Reports to: Chief Marketing Officer Direct Report: Field Marketing Representatives Location: Dimondale, MI (Greater Lansing Area). Onsite 3-4 days/week Salary Range: $75,000-$90,000 Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear. Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.
    $75k-90k yearly 25d ago
  • Sales Brand Manager - Michigan

    Wana Brands 3.9company rating

    Senior Manager Of Marketing Job In Lansing, MI

    Job Purpose Wana Brands is an infused marijuana products manufacturer. This position helps to promote Wana Brands by helping to support and manage Wana sales operations in Michigan. This role will support the Michigan market in developing and executing sales support and marketing strategies, meeting quarterly goals, and providing guidance and training to the Michigan market. Essential Duties and Responsibilities The essential functions include, but are not limited to the following: Design sales strategy and manage KPIs for Wana and Partners Sales team. Provide sales forecasting for Michigan market. Manage communication with partners' sales teams. Manage promotional strategies with partners. Attend all online meetings with partners. Build relationships with key retailers. Focus and support all new product launches. Evaluate opportunities for growth within each market and make recommendations for key initiatives. Understand and monitor individual competitor pricing and promotional strategies. Represent Wana at industry events and conferences. Work cohesively with Wana Field Marketing Team. Participate in pop-up/demo days at retailers. KPIs for store visits, budtender trainings, demo days etc. Update retailers with merchandising and displays. Attend weekly and bi-weekly team meetings. Job Requirements: Passion for Wana Brands and knowledge of the industry. Strong ability to model and train sales teams on consultative selling methods. Experience and knowledge of selling premium quality grade products and managing a broad portfolio of products. Ability to clearly explain technical aspects of Wana products in a sales and training capacity. Persuasive sales ability, including ability to effectively position Wana products against competitors. Ability to develop constructive and cooperative working relationships with internal and external partners, maintaining them over time. Clearly communicate information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person. Persistence, positive attitude, and desire to hustle and build market share. Excellent verbal and written communication skills. Strong desire to provide exceptional customer service. Ability to build relationships and rapport. Flexible schedule and ability to work some weekends and evenings. Candidate must live in the Detroit metro area. This role has an in-field expectation of 80%. Supervisory Responsibility This position has no direct reports or supervisory responsibility. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Required Qualifications Prior cannabis sales experience. Prior management experience. Prior CPG experience with strong analytical experience. Work Authorization/Security Clearance This position requires a valid state-issued license to work in the cannabis industry (e.g., MED Badge). Compensation and Benefits Annual compensation commensurate with experience from $60,000 - $90,000, plus potential bonuses. Health, vision, dental insurance offered to all full-time employees. Life Insurance. Three weeks PTO, Six sick & Mental Health Days, One Floating Holiday, and Nine paid holidays per year. 401k available after three months, with employer match. Product discounts, pet insurance discounts, tuition reimbursement program, and more! Position Type/Expected Hours of Work This position is exempt from overtime pay due to outside sales employee exemption. This position regularly works normal business hours, Monday - Friday, 40 hours per week. Some weekend and night work will be expected. Please confirm with the supervisor regarding the expected working schedule. Travel includes both local and out-of-the-area travel with some overnight travel expected. Travel is up to 50% of work time. Work Environment This job operates in a professional office environment. The noise level in the work environment is usually low to moderate. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this job, the employee is regularly required to communicate effectively. The employee frequently is required to set up heavy equipment, move boxes, and other materials as needed. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. AAP/EEO Statement The Cima Group, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, The Cima Group, LLC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. The Cima Group, LLC expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of The Cima Group, LLC's employees to perform their job duties may result in discipline up to and including discharge. We anticipate filling this position by March 31st, 2025. Thank you.
    $60k-90k yearly 13d ago
  • Marketing Manager

    Jimmy John's Gourmet Sandwiches

    Senior Manager Of Marketing Job In Wixom, MI

    11/11 Crispy Chicken is seeking a highly skilled Social Media/Marketing Manager Are you enthusiastic about creating delicious marketing campaigns that leave a lasting impact? Do you thrive in a fast-paced, fun-loving work environment? You are responsible for developing, implementing, and overseeing all marketing strategies for a company, aiming to promote products or services, increase brand awareness, generate leads, and drive sales by creating and executing targeted campaigns across various channels, while analyzing market trends and customer data to achieve business goals. Requirements: * Must have experience with food industry related Marketing. Responsibilities: * Develop and implement creative marketing strategies * Manage social media platforms and online presence * Create engaging content for various marketing channels * Analyze marketing data and adjust strategies accordingly * Increasing brand awareness Qualifications: * Proven experience in marketing or related field * Strong communication and creative skills * Ability to work in a fast-paced environment * Knowledge of digital marketing trends * Knowledge in Web design * Knowledge In Google Ads * Social Media oversight * Benefits: * Flexible schedule * Employee discount * Mileage reimbursement * Bonus pay opportunities Company Introduction We slice our all-natural* meats and fresh veggies in-house every day. Our fresh-baked bread is made right here where you can see it, and our house-made tuna salad is fresh every day. The flavor of a ripe tomato, crisp shredded lettuce, combined with fresh-baked bread, fresh-sliced meat and real Hellmann's mayo - that's when the magic happens. Made with love every single day since 1983. That's Jimmy Fresh!
    $81k-121k yearly est. 9d ago
  • Marketing Manager

    Jimmy John's

    Senior Manager Of Marketing Job In Wixom, MI

    11/11 Crispy Chicken is seeking a highly skilled Social Media/Marketing Manager Are you enthusiastic about creating delicious marketing campaigns that leave a lasting impact? Do you thrive in a fast-paced, fun-loving work environment? You are responsible for developing, implementing, and overseeing all marketing strategies for a company, aiming to promote products or services, increase brand awareness, generate leads, and drive sales by creating and executing targeted campaigns across various channels, while analyzing market trends and customer data to achieve business goals. Requirements: Must have experience with food industry related Marketing. Responsibilities: Develop and implement creative marketing strategies Manage social media platforms and online presence Create engaging content for various marketing channels Analyze marketing data and adjust strategies accordingly Increasing brand awareness Qualifications: Proven experience in marketing or related field Strong communication and creative skills Ability to work in a fast-paced environment Knowledge of digital marketing trends Knowledge in Web design Knowledge In Google Ads Social Media oversight Benefits: Flexible schedule Employee discount Mileage reimbursement Bonus pay opportunities
    $81k-121k yearly est. 4d ago
  • Marketing Manager

    Synergy Senior Management

    Senior Manager Of Marketing Job In Genesee, MI

    Job Title: Marketing Manager Company: Confidential Employment Type: Full-Time About the Company: We are a growing medical sales and service company based in Genesee County, Michigan, dedicated to providing cutting-edge medical solutions that improve patient outcomes. We are seeking a highly motivated Marketing Manager with experience in business development and medical sales to join our team. Position Overview: The Marketing Manager will play a pivotal role in driving the growth of our services. This position will be responsible for developing and executing marketing strategies, expanding business opportunities, and managing key relationships with healthcare providers and other stakeholders. The ideal candidate will have a proven track record in business development and sales within the medical field. Key Responsibilities: - Develop and implement comprehensive marketing strategies to promote our services and products. - Drive business development initiatives to expand market presence and client base. - Build and maintain relationships with healthcare providers, clinics, hospitals, and laboratories. - Collaborate with cross-functional teams to create marketing materials and campaigns. - Identify and pursue new sales opportunities within the medical field. - Conduct market research and competitor analysis to stay ahead of industry trends. - Manage marketing budgets and analyze ROI on campaigns and initiatives. - Present diagnostic solutions to healthcare providers and negotiate contracts as needed. Qualifications: - Bachelor's degree in Marketing, Business, or a related field. - Minimum of 5 years of experience in business development and sales within the medical industry. - Strong understanding of the medical sales process and healthcare market dynamics. - Proven ability to meet and exceed sales targets and grow market share. - Excellent communication, negotiation, and relationship-building skills. - Ability to work independently and in a team-oriented environment. - Strong project management and organizational skills. Benefits: - Competitive salary based on experience. - Comprehensive health benefits. - 401(k) plan
    $81k-121k yearly est. 28d ago
  • Brand Manager - Entry Level

    White Water Marketing

    Senior Manager Of Marketing Job In Lansing, MI

    White Water Marketing is currently on the lookout for top performing competitors who obtain a passion for results, a positive attitude, and competitiveness and camaraderie in the workplace. Our culture promotes both professional and personal growth, based on principles of trust, respect, and challenges. Job Description We are hiring for a Brand Manager for one of the leading Brand Management firms in the Lansing area. As we believe in only promoting from within this is an entry level which will be trained into a management position. MAJOR RESPONSIBILITY AREAS Implementation of marketing & campaign plans, including product positioning, campaign development strategies, and market strategy insights. Discovery of strategic business opportunities through cross function collaboration with sales, HR, etc. Overseeing the sales pipeline, meeting and over achieving sales expectations Provide product/service support in order to establish proper channels of information and communication. Responsible for branding, advertising, promotional materials, and company events Work with management on projects dealing with media relations, business communications, success stories To make it simple; this person will be managing sales on behalf of our clients within the retail revenue stream. You will be working directly under upper level management, and will have the opportunity to help over see and manage a sales team. We focus on brand management and exceeding sales goals of our clientele. CORE COMPETENCIES: These are personal traits that will best help the associate to successfully perform the essential functions of the job. Judgement and Decision Making Integrity Initiative Leadership Achievement/Effort Dependability Social Orientation Attention to Detail Positive Attitude Job Requirements Bachelor's degree in Sales/Marketing, Communications, Business or related field preferred Minimum (0) zero to (5) five years of relevant experience in marketing management with proven success, however we offer paid training Should be a proactive self-starter with the ability to work independently. Need strong ability to set priorities, solve problems, and be resourceful under pressure. PURPOSE: Marketing, Brand Management, & Sales - Paid Training - Travel Opportunities - Management Additional Information All your information will be kept confidential according to EEO guidelines.
    $84k-118k yearly est. 60d+ ago
  • Analytics Manager, Digital Products & Marketing

    Baylor Scott & White Health 4.5company rating

    Senior Manager Of Marketing Job In Lansing, MI

    The Analytics Manager will manage an agile squad that provides advanced analytics and analytics product production to stakeholders across the organization; has responsibility for planning, organizing, and managing analytics and reporting efforts to produce valuable insights from our data to help improve the utilization of our digital programs. The Analytics Product Manager has responsibility for developing, managing improvement, and compliance to standards, policies and procedures set by the analytics department to achieve consistent, quality reporting to meet overall clinical and business needs. **SALARY** : The pay range for this position is $47.41/hour ($98,612/year) for those with entry-level qualifications up to $84.42/hour ($175,593/year) for those highly experienced. The specific rate will depend upon the successful candidate's specific qualifications and prior experience. **ESSENTIAL FUNCTIONS OF THE ROLE** + Serves as a credible advisor to EDA leaders and client stakeholders to help advance, implement, and achieve analytic department targets and desired outcomes, providing practical and relevant ideas and insights. + Manages and trains a team of analytics staff. + Accountable for ensuring staff appropriately defines, documents, develops, and delivers their work in a timely manner. + Troubleshoots issues and reports on trends that warrant attention. + Manages and documents domain portfolios with analytic leadership and service line owner, meeting standards and expectations provided by analytic leadership. + Accountable for organization, prioritization, and management of healthcare domain deliverables utilizing agile methodologies to manage and maintain tracking of projects. + Accountable for developing and executing project plans that are large in scale on time, within scope, and on budget . + Drive processes and testing toward self-service utilization of analytic products. + Combines with business, technology, and functional healthcare team members to ensure that analytic requirements are clearly defined, communicated, and implied as part of operational prioritization and planning. + Works as the primary liaison with vendors to drive activity, deliver updates and manage the product lifecycles and upgrades. + Provides progress reports to management and manages domain roadmap. + Accountable and accountable for managing work and projects of self and others, demonstrating management abilities to maintain momentum and move work forward, managing reporting on all projects. + Produces superior work in a fast-paced environment, meeting deadlines and expectations for quality. Effectively negotiating deadlines when necessary and communicating changes to manage expectations. + Develops and maintains subject matter expertise in project management, data governance, data analytics, or analytic development within a healthcare environment. + Performs other position appropriate duties as required in a competent, professional, and courteous manner. **KEY SUCCESS FACTORS** + Experience in a healthcare organization presenting to all levels of management preferred + Exceptional communication, strategic thinking, systematic and problem-solving skills are required. + Experience in project management + Experience in Agile methodologies + MS Office Suite Proficient Experience in Word, Excel, PowerPoint, Visio, and Outlook + Demonstrated strengths working in a dynamic, ambiguous, and everchanging work environment + Excellent verbal and written communication skills **BENEFITS** Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include: + Immediate eligibility for health and welfare benefits + 401(k) savings plan with dollar-for-dollar match up to 5% + Tuition Reimbursement + PTO accrual beginning Day 1 Note: Benefits may vary based upon position type and/or level **QUALIFICATIONS** + EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification + -EXPERIENCE - 5 Years of Experience As a health care system committed to improving the health of those we serve, we are asking our employees to model the same behaviours that we promote to our patients. As of January 1, 2012, Baylor Scott & White Health no longer hires individuals who use nicotine products. We are an equal opportunity employer committed to ensuring a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
    $98.6k-175.6k yearly 32d ago
  • Product Marketing Manager - Prescription Strategy

    Meta 4.8company rating

    Senior Manager Of Marketing Job In Lansing, MI

    At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.We're looking for an experienced Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, leading go-to-market efforts that drive awareness and adoption, and working cross functionally with partners throughout the company. You will have in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts. **Required Skills:** Product Marketing Manager - Prescription Strategy Responsibilities: 1. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, and alpha/beta tests) to strengthen outcomes for product-market-fit. 2. Create prescription product and commercialization strategy to drive product adoption & engagement. 3. Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals. 4. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels. 5. Serve as the subject matter expert on prescription wearer and channel needs and mindsets. **Minimum Qualifications:** Minimum Qualifications: 6. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields. 7. Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies. 8. Experience analyzing data, and translating to insights that support product development and go-to-market strategies. 9. Experience working on projects that require innovative and analytical thinking and driving proven execution within a measurable and data-driven framework. 10. Experience working with technical partners to translate between technical and consumer languages. 11. Experience collaborating with external vendors and partners. 12. Bachelor's degree. **Preferred Qualifications:** Preferred Qualifications: 13. Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often. 14. Experience working with consumer electronics channels and retailers. 15. MS or MBA degree. **Public Compensation:** $158,000/year to $223,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
    $158k-223k yearly 5d ago
  • Manager, Technical Product Management - Autonomy Applications

    Algolux 3.9company rating

    Senior Manager Of Marketing Job In Ann Arbor, MI

    About the Company At Torc, we have always believed that autonomous vehicle technology will transform how we travel, move freight, and do business. A leader in autonomous driving since 2007, Torc has spent over a decade commercializing our solutions with experienced partners. Now a part of the Daimler family, we are focused solely on developing software for automated trucks to transform how the world moves freight. Join us and catapult your career with the company that helped pioneer autonomous technology, and the first AV software company with the vision to partner directly with a truck manufacturer. Meet The Team The mission of the Technical Product Management team is to accelerate technological development, increase the quality of our internal products and services, and optimize resource efficiency. We partner closely with Engineering, Product, Fleet Management, Systems & Safety, and many other organizations, to create state-of-the-art technical solutions and processes. What You'll Do: As a Manager of Technical Product Management in the Autonomy Application area, you will hold a player-coach role and apply your people, product and process skills to push our mission forward. From a player perspective, you will be the right hand of the Autonomy Applications Vice President. * Take on strategic, cross-divisional programs, to accelerate development, increase the quality of the Autonomy software product, and optimize resource efficiency. * Drive strategic planning and alignment across the Autonomy Applications Division leadership team. * Lead, manage, and coach a small team of Technical Product Managers. You will set clear direction and goals, to empower your reports to achieve our mission, in their corresponding technical product areas. What You'll Need to Succeed: * Servant leadership style * Experience working with executives and cross-functional leadership * Strong active listening and negotiation skills * Ability to provide clear, well-structured, and concise communications tailored to different audiences * An ability to keep the big picture in focus and setting direction * Experience managing and coaching TPMs * Customer-first philosophy * Passion for quality products * Experience delivering production quality software * Experience instrumenting, monitoring and optimizing software development processes * A solid track record of delivering successful cross-functional programs and technical products Bonus Points! * Experience with Safety Critical systems * Experience with Autonomy Software, Artificial Intelligence and/or Robotics * Experience developing and scaling strategy, processes, plans, procedures, reporting and handling escalations Perks of Being a Full-time Torc'r Torc cares about our team members and we strive to provide benefits and resources to support their health, work/life balance, and future. Our culture is collaborative, energetic, and team focused. Torc offers: * A competitive compensation package that includes a bonus component and stock options * 100% paid medical, dental, and vision premiums for full-time employees * 401K plan with a 6% employer match * Flexibility in schedule and generous paid vacation (available immediately after start date) * Company-wide holiday office closures * AD+D and Life Insurance Hiring Range for Job Opening US Pay Range $160,800-$193,000 USD At Torc, we're committed to building a diverse and inclusive workplace. We celebrate the uniqueness of our Torc'rs and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, veteran status, or disabilities. Even if you don't meet 100% of the qualifications listed for this opportunity, we encourage you to apply.
    $160.8k-193k yearly 3d ago
  • Director of Digital Marketing

    Adadapted 3.5company rating

    Senior Manager Of Marketing Job In Ann Arbor, MI

    We know what grocery shoppers will buy before they buy them. AdAdapted is a leading mobile ad solution for CPG and grocery retailers. We've created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us influence and track what goes on millions of American grocery lists. With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world's largest CPG brands. Role Summary: We are hiring a Director of Digital Marketing to build our performance marketing engine focused on expanding brand awareness and driving leads from our target audience. As a digital director, you will be required to drive website traffic, develop and execute digital marketing campaigns, monitor and interpret analytic data, and optimize the functionality of our digital infrastructure and ecosystem. To be a successful digital director, you should possess excellent marketing skills and demonstrate strong leadership abilities. A skilled digital director should have extensive knowledge of the digital ecosystem and be able to implement digital marketing strategies that result in increased sales. You will own: Build overall digital marketing strategy including identifying potential/existing customers and their current and future needs, monitoring the competition, and driving inbound marketing across target audiences. Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Collaborates with internally to develop content strategy and needs Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. Identifies trends and insights, and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Creates landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Prepare and manage digital marketing budget
    $88k-141k yearly est. 60d+ ago
  • Body Controls Software Strategist

    General Motors 4.6company rating

    Senior Manager Of Marketing Job In Milford, MI

    Responsible for the Deployment of Body Controls Software & Calibration (i.e., BCM - Body Control Module and ELM - Exterior Lighting Module) for various Vehicle Programs at General Motors. Responsibilities As the single point Body Controls Software & Calibration Engineering personnel for various GM Vehicle Programs perform the following major functions: * Plan and Implement Body Controls Software Feature/Function content for different Model Years of the assigned Vehicle(s) in collaboration with the Vehicle Program Team & relevant Engineering Teams (Software Engineering, Calibration, Testing, ..) * Work closely with Supplier Resident Engineers to develop Calibrations and then deploy Program specific Body Controls Software & Calibrations to support various Vehicle milestones * Participate in and help Support Body Controls Bench & Vehicle level Validation & Testing * For assigned Program's Body Controls Software/Calibration Issues reported by our Internal & External customers (Captured Test Fleet, Vehicle Assembly Plants, Dealerships, end Customers, ..) have complete ownership of Issues - Debugging/Root-Causing thru timely Implementation of Corrective plans in order to support Program milestones Additional Job Description Requirements * Bachelor's degree in Electrical Engineering, Computer Engineering, Software Engineering, Mechanical Engineering or equivalent; Master's degree Preferred * 3-10 years of Hands-on Experience in Automotive Software development for complex Vehicle Sub-systems, which includes Body Controls Software across various Vehicle Electrical Architectures * Expertise in AUTOSAR (Automotive Open System Architecture) compliant ECU (Electronic Control Unit) Embedded Software Development - Embedded C, Rhapsody, Matlab/Simulink * In-depth Knowledge of various Microcontroller Architectures, Memory Technologies etc. * Very Good understanding of Electrical Hardware Design and Failure Modes of ECUs, especially with respect to GM's Vehicle Electrical Architectures * Strong Expertise with Tools & Technologies such as CAN/GMLAN, LIN, Ethernet, Vehicle Spy/Vector CANoe, dSPACE, Jira, GIT, etc. * Expertise in developing Body Controls Calibrations for enabling GM Vehicles to comply with US/Canadian and Global Regulations (FMVSS/CMVSS, ECE, China, Middle East, South America, ..) * Ability to Test Software Features & Functions at Vehicle & Bench level * Ability to quickly & effectively Debug/Root Cause complex Vehicle level Software & Calibration issues * Knowledge of Cybersecurity and OTA (Over The Air) Programming * Knowledge of Vehicle Manufacturing EOL (End Of Line) Process pertaining to ECU Configuration/Testing * Deep understanding of various Agile methodologies, including Scrum and Kanban * DFSS Black Belt and SAFe Certified * Excellent Written & Verbal Communication skills, with the ability to articulate Technical concepts to both Technical and non-technical audiences * Strong Problem-Solving and Analytical Thinking skills * Ability to Manage and Lead multiple projects and assignments with a high level of Autonomy and Accountability for Results * Ability to work with and build strong relationships with GM & Supplier colleagues from around the Globe * Proven ability in Project Management skills and ability to Teach others #LI-SW About GM Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. Why Join Us We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team. Benefits Overview The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others: * Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents; * Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family; * Company and matching contributions to 401K savings plan to help you save for retirement; * Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; * Tuition assistance and student loan refinancing; * Discount on GM vehicles for you, your family and friends. Diversity Information General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer. We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities. Equal Employment Opportunity Statements GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, "protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
    $112k-151k yearly est. 10d ago
  • Director, Journey Analytics

    Travelers Insurance Company 4.4company rating

    Senior Manager Of Marketing Job In Lansing, MI

    **Who Are We?** Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it. **Job Category** Data Analytics **Compensation Overview** The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards. **Salary Range** $129,200.00 - $213,200.00 **Target Openings** 2 **What Is the Opportunity?** We are looking for a passionate and results-focused leader to join the Enterprise Customer Experience Journey Analytics team. This role is an exciting opportunity to build and transform world class customer experiences across Travelers and drive measurable results by leveraging descriptive and diagnostic analytics to optimize the journeys of our customers, employees, and business partners. As a Director, Journey Analytics, you will lead complex analyses to quantify insights, identify opportunities, and partner with the business to influence strategic business decisions. You will design and influence actionable, meaningful success metrics, and monitor and evaluate outcomes to identify further optimization opportunities and communicate business results across senior leaders. You will lead strategic business partnerships across multiple functional areas to consult on CX priorities, influence strategic business decisions, ensure optimal outcomes, and optimize value through solution identification aligned with business strategies, and ensure future data direction. **What Will You Do?** + Leverage and/or build data and analytics, to influence business strategy to leadership by translating insights into business value. + Be accountable for business analytics support across multiple initiatives. + Use data visualization and storytelling to leverage insights, communicate the business story, and influence solutions to senior leaders. + Review and interpret complex data and identify trends to support Health of the Business. + Oversee the design and ensure the execution of Proofs of Concepts leveraging various tools and techniques to develop capabilities. + Manipulate complex raw data (structured and unstructured) and work towards the ultimate design required to meet business requests. + Monitor complex business results to determine if desired results are achieved and influence recommendations to management. + Leverage creative problem solving and deep technical and business knowledge to answer complex questions from business partners and package in a way to be used across senior leaders. + Proactively coordinate with cross functional teams on varying business initiatives. + Leverage industry best practices, analytic tools and techniques, market data and technology trends to identify and implement business opportunities. **What Will Our Ideal Candidate Have?** + Bachelor's degree in STEM (Science, Technology, Engineering, Mathematics), Economics, Business, or related. + Seven years of descriptive analytics or related experience working in the P&C industry with knowledge of insurance products and concepts. + Two years of technical team project leadership or people management experience. + Experience using and building business intelligence tools. + Deep understanding of business functions, operations, analytic functions and/or product of supported business line with the ability to translate insights into business value. + Deep technical understanding of descriptive and diagnostic analytic processes, including multi-variate analysis, data quality, data reporting, and data retrieval. + Ability to effectively communicate, present technical data and trends, and recommendations while understanding the financial impact of the business. + Ability to understand business goals and identify best practices to execute and influence others. + Awareness and adherence to established data management practices and standards. + Strategic analytical and business mindset. **What is a Must Have?** + Five years relevant analytics experience required. **What Is in It for You?** + **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment. + **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers. + **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays. + **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs. + **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice. **Employment Practices** Travelers is an equal opportunity employer. We believe that we can deliver the very best products and services when our workforce reflects the diverse customers and communities we serve. We are committed to recruiting, retaining and developing the diverse talent of all of our employees and fostering an inclusive workplace, where we celebrate differences, promote belonging, and work together to deliver extraordinary results. In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions. If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email (*******************) so we may assist you. Travelers reserves the right to fill this position at a level above or below the level included in this posting. To learn more about our comprehensive benefit programs please visit ******************************************************** .
    $129.2k-213.2k yearly 4d ago
  • Senior Marketing (Sales) Executive - Michigan

    Labcorp 4.5company rating

    Senior Manager Of Marketing Job In Ann Arbor, MI

    Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for Labcorp Diagnostics continued growth. This is a unique opportunity to join a team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings, selling the benefits of LabCorp in many physician specialties. As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales monthly. The territory for this field-based position covers the state of Michigan, focusing on physician offices, physician groups, and healthcare professionals across all primary care and specialty physicians. The ideal candidate would reside in or around Western Michigan (i.e. Grand Rapids). We are seeking a highly driven and competitive individual with a high degree of collaboration, communication and business acumen skills who enjoys growing and working with a seasoned, high-performing team across a wide variety of high-growth therapeutic areas. Essential duties & responsibilities: * Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions * Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients * Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights * Act as a liaison between the client and Labcorp. Collaborate, communicate, and actively contribute to new business opportunities with LabCorp Clinical Sales counterparts * Keep current with the competition's products, service offerings, and activity * Stay updated on new products, clinical guidelines, new developments in the industry & research trends * Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities * Provide updates to senior leadership on key strategic initiatives and new business opportunities * Establish and maintain effective working relationships with all company support departments internally * Effectively manage travel logistics to maximize sales productivity * Attend local and national professional trade shows and events as requested * Update all relevant customer account information into Salesforce.com * Cold call and build a sales pipeline that will provide ongoing revenue goal achievement * Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota * Collaborate closely with team members to retain a current book of business * Perform in-services, training, and implementation with pertinent personnel and physician staff * Collaborate and actively contribute to new business opportunities with LCA counterparts Requirements: * Bachelor's degree is preferred * Previous sales experience or account management is required; preferably 5+ years * Experience in the healthcare or medical device industry * Previous clinical laboratory or diagnostics sales experience is highly desired * Medical device sales experience and business-to-business experience preferred * Ability to collaborate closely with sales and operations teams to grow the business * Strong consultative selling and closing skills * Ability to understand complex scientific literature and use clinical data as a selling factor * Strong communication skills; both written and verbal * Excellent time management and organization skills * Proficiency in EMR, EHR, Epic, Cerner, or IT infrastructure preferred * Proficient in Microsoft Office including Word, PowerPoint & Excel, Salesforce.com * Ability to travel overnight as needed * Must have a valid driver's license and clean driving record Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here. #LI-DZ1 Labcorp is proud to be an Equal Opportunity Employer: As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.
    $85k-112k yearly est. 31d ago
  • Director, Product Strategy and Management

    Cardinal Health 4.4company rating

    Senior Manager Of Marketing Job In Lansing, MI

    Cardinal Health Sonexus Access and Patient Support is dedicated to transforming patient access to specialized medications and therapies. Our innovative solutions aim to improve patient outcomes and simplify the complex processes within the healthcare industry. We are dedicated to providing exceptional services to patients, our customers, and healthcare providers. **Position Summary** : The Director of Product Strategy and Management is a strategic key leader of Sonexus, responsible for defining, creating, leading and operationalizing the overall product vision for the organization. This includes taking a user-first mindset and creating an integrated end-to-end offline and online user experience that is personalized for our patients and HCPs while also managing the full lifecycle of our suite of digital products. This role will play a crucial role in driving the development and implementation of innovative products and solutions that meet the evolving needs of patients, physician offices, and our clients. You will be managing a team of Senior Product Managers and Product Owners responsible for constantly improving the patient and client experience, at a time of digital transformation within the business. You will also work with key partners across the division and organization to strategically define the customer experience end-to-end roadmap for multiple digital products within Cardinal Health. You must be experienced in working cross-functionally (with business owners, Product, IT, UX, BD, research, marketing, operations, etc.) to set a compelling vision, creatively leveraging all available internal resources, and partnering with outside agencies where needed, ensuring execution achieves KPIs. You will also be responsible for building and driving strategic roadmap for our digital products, making appropriate product tradeoffs, and measuring success of initiatives. **Responsibilities:** + **Team Leadership:** Manage, motivate, and grow a team of product professionals that can bring Sonexus' long-term strategic vision to life. Inspire a purpose driven culture and create conditions for success of the team + **Product Management:** Clear the path for the team to execute the digital strategy, to create patient-centric experiences that have a direct impact on the patient journey. Set and operationalize the product vision and strategy, working closely with EIT partners. This includes consideration of seamless orchestration across our digital products and customer interactions, along a well-defined product roadmap. + **Product Strategy and Roadmap:** Develop and communicate a compelling product vision and strategic roadmap aligned with business goals. Identify market trends, unmet needs, and opportunities to enhance our product portfolio. + **Product Development and Launch:** Lead cross-functional teams in designing, developing, and launching new products or enhancements. Collaborate with engineering, design, marketing, and sales to ensure successful product introductions. + **Customer-Centricity:** Establish and maintain strong relationships with key customers and stakeholders. Gather and analyze customer feedback to drive product improvements and innovations. Develop a deep understanding of customer needs, pain points, and preferences. Ensure that products and services meet or exceed customer expectations. + **Measurement & Reporting:** Develop measurable goals and monitor outcomes that demonstrate the impact and behavioral changes aligned to the roadmap and strategies. Present to executive leadership team and key stakeholders + **Program Operations:** Support development and launch with EIT partners and other 3rd party partners, including needed program approvals (legal, compliance, and privacy). + **Innovation:** Monitor trends in healthcare and adjacent industries, disruptors, and customer engagement to consider new innovations. Identify potential partnerships, 3rd party partners, and incubate new ideas to develop digital and technology innovation plans + **Communication and change management:** Partner with Director, Change & Business Transformation team to ensure key stakeholders, customers, and team members have awareness and transparency to the product innovations. Ensure the vision, progress to roadmap, and outcomes are communicated across various stakeholder groups + **Budgeting:** Proactively monitor and manage spend and ensure fiscal discipline through resource management and business planning. Partner with Finance to manage cost center as well as product model financially + **Culture:** Support a culture of learning, smart risk-taking, and experimentation within team and through partners **Qualifications:** + Bachelor's Degree preferred or equivalent experience in a related field + 10 years of experience in product management, 4+ years demonstrated in digital product experience, with a proven track record in the healthcare or pharmaceutical industry highly preferred + Experience in Patient Access and Support, Specialty Pharma, Payor Solutions, and Pharmacy Benefits Management (PBM) strongly preferred + A minimum of 2 years of proven performance in leading teams is required + Digital Transformation experience preferred: Demonstrated experience driving innovation in patient and provider experiences using digital technologies and AI solutions + Excellent interpersonal skills and a demonstrated track record for forging strong, productive relationships with a diverse array of customers and colleagues + Excellent oral and written communication skills, including the ability to manage conflict and diffuse difficult situations + Ability to effectively work in a team environment that will require you to build partnerships and influence across multiple internal/external organizations + Skilled in using personal knowledge and any other available resources to resolve problems for customers and ensure their satisfaction + Eager to set ambitious goals and take ownership for results. Proactive defining actions and following through + Ability to dynamically adjust priorities due to changing circumstances. An agile learner who is comfortable operating in complex environments + Ability to travel as needed **What is expected of you and others at this level:** + Provides leadership to managers and experienced professional staff; may also manage front line supervisors + Manages an organizational budget + Develops and implements policies and procedures to achieve organizational goals + Assists in the development of functional strategy + Decisions have an extended impact on work processes, outcomes, and customers + Interacts with internal and/or external leaders, including senior management + Persuades others into agreement in sensitive situations while maintaining positive relationships **Anticipated salary range:** $132,700 - $214,200 **Bonus eligible:** Yes **Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being. + Medical, dental and vision coverage + Paid time off plan + Health savings account (HSA) + 401k savings plan + Access to wages before pay day with my FlexPay + Flexible spending accounts (FSAs) + Short- and long-term disability coverage + Work-Life resources + Paid parental leave + Healthy lifestyle programs **Application window anticipated to close:** 02/21/2025 *if interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity. _Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._ _Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._ _To read and review this privacy notice click_ here (***************************************************************************************************************************
    $132.7k-214.2k yearly 12d ago
  • Senior Product Marketing Manager

    Coronis Health

    Senior Manager Of Marketing Job In Jackson, MI

    Title: Senior Product Marketing Manager - Ambulatory Segment Reports To: Vice President of Product Marketing FLSA Classification: Exempt Full-Time or Part-Time: Full-Time Salary Range: $110,000 - $130,000 Starting pay varies based on location and experience, in compliance with specific state wage regulations. Competitive rates tailored to your geography and expertise. Position Overview: The Senior Product Marketing Manager will be the strategic leader for our revenue cycle management (RCM) services within the ambulatory segment. In this role, you will drive high-impact marketing initiatives that support business objectives, enhance market presence, and position Coronis Health as a thought leader in the industry. You will collaborate cross-functionally with key internal teams, including sales, operations, and client management, to translate complex offerings into compelling, market-facing strategies. Key Responsibilities: * Strategic Leadership & Planning * Serve as the primary marketing leader for the ambulatory segment, driving strategy, execution, and optimization of marketing initiatives. * Develop and implement comprehensive annual strategy and quarterly marketing plans that align with business goals and secure stakeholder buy-in. * Ensure consistent messaging, positioning, and brand differentiation across all channels and marketing efforts. * Thought Leadership & Content Strategy * Create compelling thought leadership content, including articles, webinars, presentations, and industry insights, to strengthen Coronis Health's authority in the physician and ambulatory markets. * Partner with internal subject matter experts to shape industry conversations and enhance our competitive positioning. * Sales Enablement & GTM Strategy * Develop a suite of high-impact sales enablement materials, including pitch decks, case studies, competitive intelligence tools, and objection-handling frameworks. * Lead training programs to empower the sales team with compelling messaging and deep product knowledge. * Work closely with sales leadership to optimize the buyer journey and drive revenue growth through targeted marketing initiatives. * Market Intelligence & Competitive Analysis * Conduct in-depth market research, buyer persona development, and competitive landscape analysis to inform product positioning and marketing strategies. * Develop competitive intelligence tools, such as battle cards and market trend reports, to enable the sales and marketing teams. * Performance Tracking & Reporting * Own key performance metrics for the segment, including percentage-to-target, growth trends, conversion rates, and ROI. * Provide weekly updates and monthly reports to inform stakeholders on marketing effectiveness and strategic opportunities. * Cross-Functional Collaboration * Act as a key liaison between marketing, sales, operations, and product teams to ensure alignment on priorities and execution. * Partner with internal and external stakeholders to drive cohesive go-to-market strategies that enhance brand positioning and market penetration. Qualifications: * 5+ years of experience in product marketing, ideally within B2B, SaaS, or healthcare sectors. * Demonstrated knowledge of the healthcare industry, especially physician practices. Experience with revenue cycle management is preferred. * Proven ability to create compelling messaging and marketing content. * Strong project management skills with a focus on organization and attention to detail. * Excellent communication, presentation, and interpersonal skills. Preferred Skills: * Entrepreneurial mindset with the ability to operate effectively within a lean marketing structure. * Strong analytical skills and proficiency in competitive research and market analysis. * Leadership qualities with high emotional intelligence and the ability to manage large projects and teams. Additional Information: This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities, knowledge, skills, abilities, and working conditions may change as needs evolve. Coronis Health is committed to creating a diverse and inclusive environment where all employees are treated fairly and with respect. We are an equal-opportunity employer, providing equal opportunities to all applicants and employees regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic. We welcome and encourage applications from candidates of all backgrounds.
    $110k-130k yearly 17d ago
  • Product Marketing Manager

    Meta 4.8company rating

    Senior Manager Of Marketing Job In Lansing, MI

    Meta is seeking a Product Marketing Manager to join our team. The Business Product Marketing team finds the intersection between people's needs, marketers' needs, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper. The ideal candidate will have experience in digital advertising/monetization product management or marketing, and an understanding of the digital advertising/marketing industry. They should be comfortable independently driving cross-functional work to deliver results within a fast-paced environment.The Product Marketing Manager will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. The ideal candidate will have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as the capability to manage multiple concurrent projects and navigate ambiguity. **Required Skills:** Product Marketing Manager Responsibilities: 1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering 2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products 3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner 4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs 5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning 6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale **Minimum Qualifications:** Minimum Qualifications: 7. 8+ years professional experience in technology or internet technology, strategic marketing, product management, or management consulting 8. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives 9. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues 10. Organizational and people skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace 11. Communication experience that is effective with technical, business, and external stakeholders 12. Bachelor's Degree in Business, Marketing or Related discipline **Preferred Qualifications:** Preferred Qualifications: 13. MBA or other relevant advanced degree 14. Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches) 15. Experience independently leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative 16. Experience in the advertising/marketing space with online media related products **Public Compensation:** $158,000/year to $223,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
    $158k-223k yearly 17d ago
  • Senior Marketing (Sales) Executive - Michigan

    Labcorp 4.5company rating

    Senior Manager Of Marketing Job In Ann Arbor, MI

    Recognized as one of Forbes 2024 "America's Best Large Employers" and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for Labcorp Diagnostics continued growth. This is a unique opportunity to join a team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings, selling the benefits of LabCorp in many physician specialties. As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales monthly. The territory for this field-based position covers the state of Michigan, focusing on physician offices, physician groups, and healthcare professionals across all primary care and specialty physicians. The ideal candidate would reside in or around Western Michigan (i.e. Grand Rapids). We are seeking a highly driven and competitive individual with a high degree of collaboration, communication and business acumen skills who enjoys growing and working with a seasoned, high-performing team across a wide variety of high-growth therapeutic areas. **Essential duties & responsibilities:** + Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions + Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients + Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights + Act as a liaison between the client and Labcorp. Collaborate, communicate, and actively contribute to new business opportunities with LabCorp Clinical Sales counterparts + Keep current with the competition's products, service offerings, and activity + Stay updated on new products, clinical guidelines, new developments in the industry & research trends + Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities + Provide updates to senior leadership on key strategic initiatives and new business opportunities + Establish and maintain effective working relationships with all company support departments internally + Effectively manage travel logistics to maximize sales productivity + Attend local and national professional trade shows and events as requested + Update all relevant customer account information into Salesforce.com + Cold call and build a sales pipeline that will provide ongoing revenue goal achievement + Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota + Collaborate closely with team members to retain a current book of business + Perform in-services, training, and implementation with pertinent personnel and physician staff + Collaborate and actively contribute to new business opportunities with LCA counterparts **Requirements:** + Bachelor's degree is preferred + Previous sales experience or account management is required; preferably 5+ years + Experience in the healthcare or medical device industry + Previous clinical laboratory or diagnostics sales experience is highly desired + Medical device sales experience and business-to-business experience preferred + Ability to collaborate closely with sales and operations teams to grow the business + Strong consultative selling and closing skills + Ability to understand complex scientific literature and use clinical data as a selling factor + Strong communication skills; both written and verbal + Excellent time management and organization skills + Proficiency in EMR, EHR, Epic, Cerner, or IT infrastructure preferred + Proficient in Microsoft Office including Word, PowerPoint & Excel, Salesforce.com + Ability to travel overnight as needed + Must have a valid driver's license and clean driving record **Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here (************************************************************** **.** \#LI-DZ1 **Labcorp is proud to be an Equal Opportunity Employer:** As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. **We encourage all to apply** If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site (**************************************************** or contact us at Labcorp Accessibility (Disability_*****************) . For more information about how we collect and store your personal data, please see our Privacy Statement (************************************************* .
    $85k-112k yearly est. 60d+ ago
  • Director, Product Marketing - Direct Team

    Adadapted 3.5company rating

    Senior Manager Of Marketing Job In Ann Arbor, MI

    Who we are: We know what grocery shoppers will buy before they buy them. AdAdapted is a leading mobile ad solution for CPG and grocery retailers. We've created the largest network of grocery related apps, giving us unparalleled data around how consumers plan their shopping trips, and a unique ad platform that allows us to influence and track what goes on millions of American grocery lists. With our patented Add-It product, shoppers can add promoted products to their favorite digital shopping list with just one click, driving purchase intent for some of the world's largest CPG brands. Role Summary: We are looking for an experienced Product Marketing leader to join us in our mission to develop and execute a winning go-to-market strategy for our self-managed Direct Platform. You will have deep experience marketing a B2B SaaS platform to buyers, including emerging CPGs, Retailers and Brands in a highly competitive space. The Product Marketer will play an important role in driving conversion, growth, adoption and retention of products and features across the AdAdapted Direct ecosystem. This is a highly strategic and collaborative position critical to the success of our self-managed shopping list marketing platform, AdAdapted Direct. You will be a "driver" that influences the roadmap and vision for our platform, and will make a significant impact as we embark on our next chapter of our growth journey. You will develop and execute go-to-market plans and work across the marketing team on strategies to ensure continued conversion, growth, adoption and retention of new AdAdapted products and services. The ideal candidate must be innovative, analytical, and detail-oriented with the ability to juggle multiple cross-functional projects with stakeholders across marketing and other departments. You will own: Create Go-To-Market plans to promote existing and new SaaS advertising products, driving awareness and adoption amongst prospective customers and current clients. Develop clear and compelling messaging and positioning that conveys what makes us better and different than competitors. Define product-specific value propositions and create messaging to differentiate new and existing AdAdapted offerings You will be tasked with arming our salesforce with marketing collateral to ensure they are well prepared to sell new solutions, which could include developing sales enablement materials such as slide decks and battle cards. Effectively manage cross-functional implementation of product marketing plans and establish best practices around PM by living at the intersection of sales, product management and marketing. Ensure marketing program strategy and tactics are aligned to our buyer journey and brand to increase revenue-generating adoption and upsell opportunities. Be an internal advocate for our clients' needs, addressing pain points as we develop new solutions and refine existing products
    $116k-171k yearly est. 60d+ ago

Learn More About Senior Manager Of Marketing Jobs

How much does a Senior Manager Of Marketing earn in Meridian, MI?

The average senior manager of marketing in Meridian, MI earns between $96,000 and $157,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average Senior Manager Of Marketing Salary In Meridian, MI

$123,000
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