Associate Director, Consumer Marketing - OTC (Eye Care)
Senior manager of marketing job in Irvine, CA
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at *************** Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement.
Key Responsibilities
Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce.
Direct development and execution of creative consumer marketing tactics and omnichannel campaigns-including TV, digital, social, website, CRM, and eCommerce platforms.
Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels.
Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed.
Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives.
Qualifications
Bachelor's Degree required.
Proven marketing experience with increased proficiency in all marketing skills.
Previous cross franchise/cross channel marketing experience preferred.
Preferred Qualifications
BA/BS required; MBA preferred.
8+ years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable.
Deep knowledge of brand management, omni-channel approaches, and campaign development.
Track record of managing multi-agency partnerships and influencing across a matrixed organization.
Strategic thinker with strong planning, organization, attention to detail, and execution skills.
Intellectual curiosity and ability to generate new ideas for consumer engagement and growth-across both traditional and digital touchpoints.
Experience with financial planning, campaign metrics, and business analysis is a plus.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of anybonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's soleand absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit
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Product Marketing & Communications Manager
Senior manager of marketing job in Irvine, CA
Dice's customer, a technology solutions provider, is currently looking to hire a Product Marketing & Communications Manager for a 6-month contract opportunity. This position offers a flexible hybrid work schedule and can be performed primarily remotely with occasional visits to the office in Irvine, CA on an as-needed basis for events and customer interfacing.
Title: Product Marketing & Communications Manager
Location: Irvine, CA (Hybrid / Primarily Remote)
Overview:
The Product Marketing & Communications Manager for Transformation Programs will be part of a growing team that's driving impactful change and transformation through innovative marketing and communication strategies. We are seeking a creative and highly energized Product Marketing/Marketing & Communications Manager who will be focused on driving clarity and engagement on key enterprise transformation initiatives.
Qualifications:
7-10+ years in marketing and communications. Experiential marketing and proven project or product management skills in a large corporate environment a must.
Must be able to get hands-on and produce content and events as well as manage a team of creatives to do the same.
Background in marketing and communications, GTM strategy development, activation campaign planning and execution
Excellent interpersonal and communication style, with proven active listening and critical thinking ability
Outstanding learning agility, with ability to pick up new concepts in a fast-paced environment
Ability to translate and apply product marketing and go-to-market know how into internal business transformation and change activation objectives
Tech savvy, with some exposure with large scale digital transformation efforts preferred.
Experience in the financial services industry a plus
Responsibilities:
Marketing & Communications Management
Leverage storytelling skills to discover, identify and develop compelling narratives and content to inspire and motivate employees.
Draft and edit a wide range of communication materials tailored for internal stakeholders, including articles, executive communications, and digital content.
Act as editor-in-chief to source and manage content and events pipeline.
Support and enhance content production and approval processes to ensure effective management and timely deployment.
Experiential Marketing & Event Design, Planning & Execution:
Design, plan and execute a variety of internal events ranging from town halls and symposiums to immersive learning exercises, such as hackathons, katas and dojos.
Campaign and Project Management:
Lead coordination efforts for internal marketing campaigns and/or delivery projects to support communication strategies. This includes managing timelines, resources, and stakeholder expectations to ensure successful execution.
Build relationships with key internal stakeholders to understand pain points, change impacts and needs.
Segment employees and stakeholders based on roles, functions and motivation to tailor communications and engagement strategies.
Develop customer engagement and enablement GTM strategies and campaign plans.
Identify and document moments that matter as part of a customer change journeys.
Collaborate with cross-functional teams, to ensure consistency in messaging and alignment of communication strategies with broader organizational objectives.
Monitoring and Measuring Progress:
Monitor stakeholder sentiment and engagement to identify opportunities and proactively address issues related to internal change initiatives.
Facilitate feedback loops and gather insights to inform marketing, communications and engagement strategies.
Take a data driven approach to continuously track the progress of the transformation and make necessary adjustments based on feedback and other data.
About the Company:
A technology solutions provider based in Chicago, IL, which is dedicated to empowering the fintech, healthcare and education industry with cutting-edge technology solutions to optimize costs and cloud infrastructure. As a leading provider of Automation Consultancy, Managed Cloud Services, and Integrations, we bring expertise and innovation to every project.
Why this Opportunity?
Incumbent team members testify:
“Working in this team has been a transformative experience, allowing me to grow both professionally and personally”
“I love this team! Respectful environment, supportive leaders. One of the best gigs I've had in years”
“What we're doing here isn't just innovative… it's also very, very fun!”
This role offers a unique chance to grow your career in a dynamic environment, with potential for contract-to-hire after six months for the right candidate.
Our customer values diverse perspectives and experiences. If you have a background in marketing and communications, GTM strategy development, activation campaign planning and execution, we encourage you to apply.
Design Strategist
Senior manager of marketing job in Irvine, CA
TCL Design Innovation Center (DIC) is seeking a passionate and forward-thinking Design Strategist to join our growing team. This role is instrumental in shaping the next-generation lifestyle experiences across TCL's diverse consumer electronics portfolio.
As part of the Design Strategy team, you will bridge American lifestyle trends with global design innovation, identifying near- and long-term opportunities informed by lifestyle insights, cultural shifts, and technology trends. You will partner closely with cross-functional teams to translate insights into actionable product strategies and compelling narratives.
Fluency in both Mandarin and English is essential for effective collaboration with global and local teams.
Key Responsibilities:
1.Opportunity Framing & Concept Design:
Research and analyze emerging lifestyle, mobility, and technology trends to identify opportunity areas.
Visualize future scenarios through concept sketches, design storyboards, and narrative-driven prototypes.
Translate complex research insights into clear, intuitive, and inspiring design directions.
2.Strategic Communication & Product Design Execution:
Develop impactful pitch decks and visual narratives for internal stakeholders and client presentations.
Support cross-functional documentation such as solution maps, concept briefs, and specifications to guide HQ product design roadmaps.
Explore design collaboration opportunities with Silicon Valley companies and American start-ups.
3.Cross-Team Collaboration & Marcom Design Integration:
Partner with Business Unit (BU) Product and local marketing teams to ensure key product messaging and Key Selling Points (KSPs) are reflected in Key Visuals (KV) design and Marcom outputs.
Propose and manage concept designs while liaising with design vendors to develop physical and digital showcases for major trade fairs (e.g., CES Las Vegas) and client demos.
Support local Go-To-Market (GTM) initiatives through retail space design, in-store audits, and store visits to collect market insights, collaborating closely with HQ Visual Design and GTM teams.
Candidate Profile:
We're seeking a design thinker with a strong storytelling mindset and a deep curiosity for AI-driven, lifestyle-led consumer electronics innovation. You bring:
0-8 years of experience in design strategy, industrial design, or innovation consulting, with exposure to consumer electronics, home appliances, or smartphones.
Strong visual storytelling and ideation skills-from quick sketches to polished customer-facing outputs-using Adobe Creative Suite, PowerPoint/Keynote, and AI-based tools (e.g., MidJourney, DALL·E). Experience with 3D modeling software (e.g., Blender, KeyShot) is a plus.
Bilingual proficiency (Mandarin & English) and ability to navigate cross-cultural, cross-time-zone collaboration.
A self-starter with strategic thinking, business awareness, and cultural sensitivity.
Comfort working in ambiguity and the agility to pivot between big-picture strategy and detailed execution.
Proven ability to manage cross-functional projects, working seamlessly with internal teams and external partners.
Senior Associate, Marketing Strategy & Client Services
Senior manager of marketing job in Irvine, CA
Job Title: Senior Associate, Marketing Strategy & Client Services
Company: MatrixPoint / USIM
Salary: $80K - $100K Base
About Us: MatrixPoint is a leading consulting firm specializing in accelerating brand velocity to drive growth, enhance operational efficiency, and optimize business performance. Our team of experienced consultants provide tailored solutions to better enable our clients to achieve their strategic objectives and stay ahead in today's competitive market. Core strategic consulting services include Marketing and Media Efficiency, Advanced Technologies (e.g., AI and ML), Data Privacy Compliance, and Analytics.
Position Overview: As a Sr. Associate, you will play a pivotal role in overseeing the successful execution of consulting projects from initiation to completion. You will be responsible for working with clients and stakeholders, managing timelines and ensuring that projects are delivered within scope, on time, and within budget. This role requires strong leadership, communication, and organizational skills, as well as the ability to navigate complex consulting engagements.
Key Responsibilities:
Project Management, Planning and Execution:
Develop comprehensive project plans outlining scope, objectives, deliverables, timelines, and resources required.
Coordinate with cross-functional teams to ensure alignment on project goals and objectives.
Monitor project progress, identify risks, and implement mitigation strategies to keep projects on track.
Stakeholder Management:
Serve as the primary point of contact for clients, managing expectations and providing regular updates on project status.
Facilitate meetings with stakeholders to gather requirements, provide progress reports, and address any issues or concerns.
Build and maintain strong relationships with clients, fostering trust and collaboration throughout the project lifecycle.
Resource Allocation and Management:
Allocate resources effectively to meet project requirements, balancing workload and skill sets within the team.
Collaborate with resource managers to identify staffing needs and secure necessary resources for project success.
Provide guidance and support to team members, fostering a collaborative and high-performing work environment.
Quality Assurance and Risk Management:
Conduct regular quality assurance reviews to ensure that deliverables meet project requirements and client expectations.
Identify and assess project risks, developing risk mitigation plans to address potential issues proactively.
Monitor project finances, tracking expenses and managing budgets to ensure profitability and cost-effectiveness.
Continuous Improvement:
Identify opportunities for process improvement and efficiency gains within the project management framework.
Capture lessons learned from completed projects, incorporating feedback to enhance future project delivery.
Stay abreast of industry best practices and emerging trends in consulting project management, applying new knowledge to improve project outcomes.
Qualifications:
Bachelor's degree in Business Administration, Management, or a related field;
5+ years of experience in marketing strategy, media, or project management roles.
Proven experience preferably in a consulting or professional services environment.
Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and adapt to changing priorities in a fast-paced environment.
Manager of Product Management
Senior manager of marketing job in Irvine, CA
The Manager of Product Management will lead the Americas Product Management team and oversee all aspects of product planning and execution throughout the product lifecycle. This includes gathering and prioritizing product and customer requirements, defining product vision, and collaborating closely with engineering, sales, marketing, and support teams to ensure customer satisfaction and business success.
In this role, you will also serve as the technical owner for Intellian's Government product line, responsible for delivering requirements documents (PDR/CDR), authoring white papers for proposals, overseeing product development, and managing system integration and testing activities. The ideal candidate will have hands-on experience designing and testing complex RF systems and demonstrated ability to coordinate cross-functional technical teams.
Main Responsibilities
Define the product strategy and roadmap for the Intellian Government Product Line
Serve as technical lead on all government programs.
Lead product ideation and planning, requirements development, coordinating system test activities, providing technical oversight to teams, and overseeing system integration activities.
Run beta and pilot programs with early-stage products and samples.
Work closely with the regulatory agency for qualification test activities in regard to the government product line.
Act as the technical expert with the R&D and PM HQ team for all government product-related items.
Assess competitor technologies and market trends, seeking opportunities for differentiation, and provide results to the HQ PM team.
Collaborate closely with engineering, manufacturing, marketing, and sales teams on developing, QA, and releasing products to ensure the continued growth of the entire government business.
Provide product training to internal sales/stakeholders and customers/partners for Government Product Line.
Support project/program management for government developments, with timely deliverables and by meeting appropriate milestones.
Be an expert with respect to the competition
Be the level 3rd / 4th level of technical support for Government products.
Deliver training to the TS team in Government products
Write whitepaper, RFP, RFI responses, and request for new government programs and customers
Manage the day-by-day operation of the Americas Product Management team for the execution of all product lifecycle processes, including market research, competitive analysis, technology trends, planning, positioning, roadmap development, requirements development, and product launch, to ensure the continued growth the Americas business.
Drive the PM team to act as a customer advocate to support the development of new products or product improvements, by articulating clear and concise market/customer/user requirements in PRDs and system level requirements documents for R&D and PM HQ teams.
Manage the team responsible for overseeing the development of the Intellian products used in the Americas with the HQ team to ensure compliance with the product requirements. In the case of the Government product act as SME during the development.
Implement in the PM team, the vision, roadmap and strategy defined for the Americas by the Executive Team.
Required Qualifications & Skills
5+ year experience as Product Manager in Satellite Communications or a related field
3+ years of professional experience designing and testing RF communication systems or hardware
BS in Electrical Engineering or equivalent work experience
Proven ability to influence cross-functional teams without formal authority
Deep understanding of satellite communications and related RF technologies
Demonstrated success defining and launching Satcom and MilSatCom products
Experience managing a team of engineers
Ability to adapt and perform effectively in challenging environments
Advanced proficiency in Microsoft Office applications, including Visio, Excel, Word, and PowerPoint
Excellent verbal and written communication skills, with the ability to communicate effectively with technical and non-technical teams, executive management, and customers
Experience presenting to internal and external audiences, including large groups
Strong initiative and ability to take direction with minimal supervision
Excellent teamwork and collaboration skills
Physical Requirements
Prolonged periods of sitting at a desk working on computers.
Continually required to utilize hand and finger dexterity.
Must be able to lift up to at least 25 pounds at times.
Ability to travel up to 40%
About Intellian:
Intellian is the world's leading provider of satellite antennas and terminals, with a mission to empower connectivity so connectivity can empower the world. We are driven by a passion for innovation and agile responsiveness to customer needs. As the crucial link between satellite networks and millions of people on Earth, Intellian's leading technology and antennas empower global connectivity across oceans and continents, organizations, and communities. Strategic thinking, an obsession with quality, and a proven ability to deliver enable Intellian to invent for the future, creating mutual success for partners and customers as the world's connectivity needs evolve.
Benefits:
We offer a comprehensive benefits package, including flexible time off and paid holidays. Eligible employees also have access to medical, dental, and vision insurance, as well as short-term and long-term disability coverage. A 401(k) plan with employer safe harbor contributions is available. Additional compensation elements, such as annual performance-based bonuses, may be offered depending on the role.
Head of Business Planning
Senior manager of marketing job in Irvine, CA
Hanwha Convergence USA is a leading provider of O&M Servies for Solar and Energy Storage Systems, leveraging our industry-leading IT and engineering capabilities. In addition, we are a trusted smart factory solutions provider, supplying top-notch integrated control and monitoring systems. Our company is committed to bringing tomorrow's dreams to life and creating a smarter world with our customers by adding value to technology.
The head of Business Planning serves as a key strategic leader responsible for shaping and executing Hanwha Convergence's mid- and long-term business strategies across the global Solar O&M, Smart Factory, Factory Automation, and other emerging business sectors in the U.S. This role leads strategic planning, financial forecasting, and organizational performance management to drive sustainable growth and ensure alignment with Hanwha Group's global objectives.
The ideal candidate will be a forward-thinking strategist with strong expertise in business analytics, corporate planning, and cross-functional leadership. This role requires the ability to translate corporate vision into actionable business plans, enable data-driven decision-making, and provide strategic insights and governance support to executive leadership, ideally with experience in a global corporate environment.
**Attention external recruitment firms, we will not accept any unsolicited resumes at this time. Please do not contact any internal member of our company to discuss the position or to solicit candidates. **
Essential Duties and Responsibilities:
Strategic Planning & Business Development (40%)
Lead the formulation, refinement, and execution of mid- and long-term business strategies, ensuring alignment with Hanwha Convergence's mission and the Hanwha Group's global strategic vision.
Collaborate with Hanwha affiliates to identify and realize synergy opportunities, fostering integrated planning across solar, renewable energy, and smart manufacturing sectors.
Establish and institutionalize strategic frameworks to evaluate new business models, service innovations, and digital transformation initiatives within the U.S. market.
Assess the strategic, operational, and financial viability of new initiatives, ensuring alignment with corporate priorities and investment strategies.
Lead enterprise-wide strategic alignment by managing annual and multi-year business planning, ensuring departmental objectives and KPIs are aligned with overall corporate goals. Responsible for setting up corporate KPIs for managers and regularly evaluating their performance against these metrics.
Provide strategic guidance and recommendations to senior management, supporting high-impact decisions that enhance competitiveness, growth, and profitability.
Lead strategic initiatives for business transformation, operational excellence, and cross-functional process integration.
Evaluate potential mergers, acquisitions, partnerships, and divestitures, providing recommendations on strategic fit, financial returns, and operational implications.
Market Intelligence & Financial Planning (40%)
Lead comprehensive market, competitor, and regulatory analyses to inform portfolio strategy and strategic positioning across all business sectors. Develop and manage near- and long-term business plans and performance.
Develop, maintain, and leverage advanced financial models, forecasts, and scenario analyses to support investment evaluation, growth initiatives, and risk management.
Partner with Finance and business leaders to oversee annual budgets, resource allocation, and performance monitoring systems.
Deliver data-driven insights and business case analyses to support senior management decisions, capital investments, and strategic initiatives.
Benchmark organizational performance against industry and affiliate standards, driving continuous improvement and maintaining competitive positioning.
Identify emerging market trends, technology shifts, and competitive risks, recommending proactive strategic adjustments to maintain market leadership.
Oversee the integration of financial and operational planning to ensure long-term sustainability, profitability, and value creation.
Reporting and other duties (20%)
Prepare and present executive-level reports, strategic presentations, and business cases for leadership reviews.
Establish, lead, and manage key corporate meetings and committees. And oversee the creation, revision, and management of the U.S. subsidiary's approval authority and delegation policies.
Serve as the primary liaison with Hanwha global headquarters to ensure strategic alignment, performance tracking, and adherence to corporate governance standards.
Lead and facilitate strategic workshops, quarterly business reviews, and cross-functional planning sessions to foster accountability and alignment across the organization.
Mentor and develop team members to strengthen organizational capabilities in strategic planning, market analysis, and performance management.
Represent Hanwha Convergence at key industry forums, conferences, and leadership events to enhance brand presence and share strategic insights.
Champion process optimization by standardizing planning methodologies, enhancing reporting tools, and improving transparency and operational efficiency across the organization.
Drive organizational change initiatives by collaborating with business unit leaders to implement new processes, tools, and best practices for enterprise-wide planning.
Ensure compliance with internal controls, and governance standards across strategic and financial planning activities.
Education and/or Experience Requirements:
Bachelor's degree in engineering, Business Administration, or a related field; advanced degree or M&A experience is a plus.
Minimum of 10 years of experience in business planning; 15+ years preferred.
Experience in the U.S. energy industry and prior experience working in multinational organizations are preferred.
Strong proficiency in Microsoft Excel and the full Microsoft Office Suite.
Proven analytical skills with the ability to interpret complex data and identify relationships between operational events and performance trends.
Demonstrated ability to work effectively within cross-functional and matrixed teams to achieve complex project goals.
Excellent organizational skills with the capacity to prioritize and manage multiple concurrent projects.
Willingness and ability to travel up to 30% as business needs require.
Exceptional communication skills, with the ability to translate strategic vision into actionable plans and clearly convey technical and business insights to internal stakeholders.
Self-motivated, entrepreneurial mindset with a strong drive for innovation and problem-solving.
Korean English bilingual proficiency required.
Physical Requirements:
Ability to remain in a stationary position (e.g., seated at a desk) for extended periods of time.
Frequent operation of a computer, keyboard, mouse, and other standard office equipment.
Must be able to communicate effectively in person, over the phone, and through video conferencing.
Ability to read, interpret, and analyze information on screens and in printed materials.
Occasionally required to stand, walk, reach, bend, or lift office materials and supplies up to 20 pounds.
Visual and auditory acuity necessary to perform job functions in a typical office environment.
Ability to work in a fast-paced, professional office setting with regular use of standard office equipment.
Up to 25% of travel may be required.
Hanwha Convergence is proud to be an at-will Equal Opportunity Employer and prohibits discrimination against race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, pregnancy, citizenship, disability, protected veteran status and any other classification protected by applicable federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals. As part of this commitment, Hanwha Convergence will provide reasonable accommodations to all qualified individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment. Please contact us to request accommodations.
Nothing in this statement shall imply implicitly or explicitly a guarantee of employment outside our at-will employment opportunity.
You may view your privacy rights by reviewing Hanwha Convergence Privacy Policy here or contacting our HR Team for a copy.
Product Marketing Manager
Senior manager of marketing job in Industry, CA
About Cooler Master is a global PC hardware brand with 30 years of innovation in cooling, cases, systems, and performance technology. North America is one of our most strategic regions and plays a major role in influencing global direction, product positioning, and market adoption. Our team operates fast, collaborates openly, and expects strong ownership.
This role is for someone who wants to shape how our products are understood, launched, and adopted in the US and Canada. You will work closely with global product teams, regional sales, PR, social, and technical marketing to turn technology into clear value for end users. You will help define product stories for NA and work across every stage of the launch cycle.
Role Summary
The Product Marketing Manager for CMNA is responsible for translating product capabilities into clear reasons to believe for the North America market. This includes regional positioning, go-to-market planning, launch readiness, competitive analysis, product messaging, and campaign alignment with global counterparts.
This role requires someone who can work independently, manage cross-functional alignment, and bring clarity to a fast-moving environment.
Responsibilities
Key Responsibilities
1. Product Positioning and Messaging
Translate global product direction into NA-focused messaging that matches regional user behavior and market dynamics
Build product briefs, value propositions, talking points, and competitive stories
Align with PR, Technical Marketing, Digital, and Sales to ensure consistent narrative
2. Go-to-Market Ownership
Drive NA launch readiness for cases, cooling, peripherals, and systems
Build launch plans for regional campaigns including retail, digital, social, community, and PR
Ensure sales, channel partners, and internal teams have the right assets and messaging
3. Competitive and Market Analysis
Track category trends across key competitors (Corsair, NZXT, Razer, HyperX, Thermaltake, Noctua, Logitech)
Identify market gaps, pricing sensitivity, product opportunities, and feature expectations
Provide clear weekly or monthly insights to support sales and product decisions
4. Sales and Channel Support
Partner with CFT to create channel-ready product decks, sell-in materials, retail messaging, and A+ content
Support Amazon, Newegg, Best Buy, Micro Center, B&H with product claims, visuals, and positioning
Help optimize product page content, feature callouts, and consumer-facing descriptions
5. Cross-Functional Execution
Work with Global PM to gather product data, specs, and roadmaps
Coordinate with Technical Marketing to validate claims and build reviewer guides
Align with PR on product briefings and local media priorities
Collaborate with Social and Community teams to create story-driven content
6. Internal Leadership and Process
Drive clarity in cross-team communication and campaign alignment
Manage NA launch calendars and ensure deliverables are on time
Document lessons learned and help continuously refine NA product marketing workflow
Qualifications
3-6+ years experience in product marketing, hardware, gaming, PC components, or consumer tech
Strong understanding of NA PC market, retail channels, and trends
Proven ability to build product positioning and simple narratives from complex technology
Experience with GTM planning and cross-functional execution
Comfortable working in fast-moving environments with limited instruction
Strong written communication and ability to create decks, briefs, and messaging guides
Preferred
Experience working with global teams and time-zone-distributed organizations
Familiarity with cases, cooling, PSUs, peripherals, or enthusiast PC components
Understanding of technical marketing, testing methodology, and reviewer landscape
Experience supporting Amazon or retail partners with product launch assets
Prior work with influencer, PR, or tech media teams
Cultural Fit
Self-driven and proactive. Does not wait for instructions or overly defined processes
Comfortable with ambiguity and able to create structure where none exists
Strong collaborator who communicates clearly and works well across regional and global teams
Takes ownership of problems and drives solutions to completion
Vice President Marketing
Senior manager of marketing job in San Clemente, CA
Vice President of Marketing, Hale Tori
Reports To: Chief Brand Officer, Hale Tori
Department: Marketing
Employment Type: Full-Time
Hale Tori, the parent company of Birdwell Beach Britches, Tori Richard, and Kahala, is seeking a visionary Vice President of Marketing to lead and elevate the marketing strategy across all three brands. Combined, the brands are leaders in their space with 225 years of heritage.
This executive role will collaborate with both the brands and the Chief Brand Officer to drive creative consistency, oversee external agency relationships, drive customer engagement in all channels, and introduce a paid influencer program. The VP will supervise a Marketing Coordinator for each brand, responsible for tactical execution, including social media posting, project coordination, and calendar management.
Key Responsibilities
Strategic Leadership & Brand Oversight
- Develop and implement unified marketing strategies across Birdwell, Tori Richard, and Kahala.
- Ensure brand consistency in messaging, creative direction, and customer experience across all channels.
- Lead cross-brand initiatives to raise the level of marketing execution and organizational alignment.
- Team Management
- Supervise and mentor the Marketing Coordinator, delegating executional tasks such as social media content creation and posting, marketing calendar planning and management, and coordination of photoshoots, events, and collaborations.
Digital Marketing & Paid Media
- Oversee paid media strategy and execution across all three brands.
- Manage relationships with external paid media agencies, including aligning agency efforts with brand goals and KPIs, reviewing and approving campaign strategies and creative assets, conducting regular performance reviews and optimization sessions, and ensuring cross-brand consistency and efficiency in media spend.
- Guide digital optimization efforts using tools such as Klayvio, Yotpo, Data Feed Watch, Impact, and Triple Whale.
Influencer & Ambassador Strategy
- Design and launch a comprehensive paid influencer program to expand brand reach and engagement.
- Oversee ambassador and influencer partnerships, including seeding, contracts, and performance tracking.
- Collaborate with influencer marketing agencies or platforms to identify and manage influencer relationships across relevant demographics.
- Public Relations & External Communications
- Lead PR strategy and manage agency relationships to amplify brand visibility.
- Collaborate with PR agencies to develop and execute media outreach plans, coordinate press releases, media events, and brand storytelling, and monitor media coverage and report on PR performance.
Cross-Functional Collaboration
- Partner with Sales, E-commerce, and Creative teams to ensure integrated marketing efforts.
- Support product launches, seasonal campaigns, and collaborative projects.
- Act as a key liaison between internal teams and external partners to ensure seamless execution.
Qualifications
- 8+ years of progressive experience in marketing, with at least 3 years in a senior leadership role.
- Proven success managing multi-brand portfolios and external agencies.
- Strong strategic thinking and creative direction skills.
- Experience with paid media, influencer marketing, and digital optimization tools.
- Excellent leadership, communication, and project management abilities.
Preferred Experience
- Fashion, lifestyle, or consumer goods industry background.
- Familiarity with platforms such as Instagram, TikTok, YouTube, Pinterest, and Reddit.
-
Experience with marketing technology stacks and paid media agency management, and or work inside a paid media agency. (e.g., Klayvio, Yotpo, Triple Whale).
Trade Marketing Analyst
Senior manager of marketing job in Orange, CA
About Solaris Paper:
Solaris Paper is among the fastest-growing tissue manufacturers in the United States, with production facilities strategically located in California, Oklahoma, and Virginia. A proud member of Asia Pulp & Paper Group (APP), Solaris benefits from being part of one of the world's largest integrated paper companies, whose products reach customers in over 150 countries. The tissue finished goods division of APP, Tissues International, ranks as one of the global leaders in its sector, offering a diverse portfolio of products across 18 brands and five categories, produced in 18 converting factories worldwide.
About Our Products:
Our products include premium bath tissue, paper towels and facial tissue. Our family of brands include LoCor Towel and Tissue and Advanced Dispensing Systems, Livi VPG Select and Livi VPG towel and tissue and FIORA branded consumer towel and tissue products - one of the fastest growing consumer brands in North America.
Ensuring supply chain integrity and commitment to the Sustainable Roadmap Vision 2030 are crucial to APP's operations. Learn more about our path to operational excellence by reading our Sustainability Reports and Forest Conservation Policy at: ****************************************************
About the role:
We are seeking a detail-oriented and analytical Trade Analyst to join our Trade Marketing department. As a Trade Analyst, you will be responsible for managing the Trade Marketing lifecycle, including promotion planning, invoiced shipments, expense accruals, customer claims receipt, and claims settlement. You will work closely with cross-functional teams such as Sales, Business Operations, Marketing, and Accounting to ensure accurate and timely financials.
Job Responsibilities:
Match customer claims to approved promotional plans and facilitate the resolution of settlement issues in collaboration with the Trade Marketing team, Sales, and Brokers.
Coordinate with the Accounts Receivable team to maintain alignment between Trade Settlement and Invoicing, Cash Application, and Customer Collections
Issue customer checks as authorized through approved promotional activity.
Identify discrepancies between trade fund accruals and claims to enhance the accuracy and reliability of Trade Promotion planning and accrual
Perform ad-hoc financial analyses as needed
Build effective relationships and partner with internal customers, including Sales Directors, Trade Managers, and Accounting personnel
Collaborate with external stakeholders such as Customer Accounting Departments, Category Managers, and Brokers depending on the project requirements
Demonstrate a commitment to quality performance through personal example by adopting a customer-based approach to business support
Drive process improvements designed to increase efficiency within the function and organization
Enhance the position by thoroughly reviewing all activities performed in order to improve the quality and productivity of services provided
Basic Qualifications:
BS degree in Business, Accounting or Finance preferred
Strong organizational and communication skills
Ability to build effective relationships and collaborate with internal and external stakeholders
Intermediate Microsoft Excel Skills
Proficiency in understanding and implementing complex concepts, processes, and business structures
Excellent communication and interpersonal skills
Solaris Paper Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, or expression.
Director of Marketing
Senior manager of marketing job in Baldwin Park, CA
As the Director of Marketing, you will spearhead the strategy and execution of marketing initiatives that fuel brand growth, deepen customer connection, and deliver business results in a direct-to-consumer environment. You'll lead and develop the full suite of marketing functions-including brand, digital, content, performance marketing, and consumer insights-by guiding a high-performing team of 4-5 direct reports. Your role is to align every campaign and program with broader company objectives and long-term vision, while nurturing collaboration and professional growth throughout the department.
The ideal candidate is a strategic thinker and results-driven leader with a deep understanding of consumer behavior, data-driven decision making, and cross-functional collaboration.
This role requires strong business acumen, strong executive presence, creative leadership and operational discipline to drive consistent execution and long-term brand equity.
Essential Functions/Responsibilities:
1. Brand Strategy & Management
Develop and oversee the brand strategy, ensuring consistent and differentiated positioning across all channels
Lead brand architecture, messaging, and go-to-market planning for existing and new product lines
Identify growth opportunities based on consumer insights, category trends, and competitive analysis
Oversee brand guidelines and ensure alignment across all customer-facing content and communication
2. Direct-to-Consumer Growth & Performance Marketing
Lead the strategy and execution of customer acquisition and retention across digital channels including paid media, search, email/SMS, and website optimization
Partner with internal and external teams to execute high-performing, full-funnel marketing campaigns
Oversee budget allocation, KPI setting, and reporting for all D2C initiatives
Ensure seamless integration of marketing efforts with eCommerce operations, customer experience, and product teams
3. Analytics, Insights & Reporting
Build and maintain dashboards and performance reporting across marketing activities
Leverage data to inform decisions on campaign performance, customer segmentation, LTV, CAC, and attribution modeling
Provide leadership with regular updates on marketing performance, budget pacing, and forward-looking forecasts
Use both quantitative and qualitative insights to inform ongoing brand and growth strategy
4. Team Leadership & Cross-Functional Collaboration
Build, lead, and mentor a high-performing marketing team across brand, digital, and content functions
Manage agency partners and vendors to ensure strategic alignment and operational excellence
Collaborate with the executive team on business planning, brand development, and cross-functional initiatives
Promote a culture of accountability, innovation, and results within the marketing organization
5. Creative Development & Content Oversight
Guide the creative and content strategy across all customer-facing channels, including digital, social, video etc.
Oversee campaign development from brief through execution, ensuring alignment with brand strategy and business objectives
Support influencer, ambassador, and community engagement strategies that drive awareness and brand loyalty
Ensure high standards of creative excellence, brand consistency, and customer resonance
Education and Experience:
Bachelor's degree in Marketing, Communications, Business, or a related field (MBA preferred).
7-10 years of progressive marketing experience, CPG brand management preferred and demonstrated success in D2C marketing
Experienced in coaching and leading teams
Proven ability to lead and scale marketing functions in a growth-stage or omni-channel consumer business
Deep understanding of performance marketing, customer journey optimization, and marketing analytics
Experience managing cross-functional teams, external agencies, and complex marketing programs
Strong commercial acumen, communication skills, and executive presence
Brand Manager
Senior manager of marketing job in Anaheim, CA
About Us:
Rigle is a brand accelerator helping global brands accelerate their growth across all marketplaces. As we continue to expand, we are seeking a talented Brand Manager to take full ownership of driving a brand's performance and success across Amazon and related platforms.
Position Overview:
The Brand Manager will spearhead the growth of assigned brands on Amazon by overseeing all aspects of brand performance-from strategic planning and optimization to execution and analysis. This role requires strong project management skills, a data-driven mindset, and a passion for eCommerce. The ideal candidate is proactive, organized, and able to work cross-functionally to ensure that every detail of the brand's Amazon presence contributes to long-term growth and profitability.
Key Responsibilities:
Own and manage the brand's performance across Amazon and other marketplaces, ensuring sales growth and brand visibility.
Develop and execute brand-specific strategies, including pricing, promotions, inventory planning, and content optimization.
Collaborate with internal teams (marketing, operations, creative, influencer, and advertising) to align on brand goals and drive coordinated execution.
Oversee project timelines and deliverables for product launches, listing enhancements, and marketing campaigns.
Monitor sales data, customer feedback, and market trends to identify opportunities and potential risks.
Communicate regularly with brand partners to report on performance, share insights, and propose new initiatives.
Create and maintain a pipeline of new ideas and initiatives to support brand growth, margin improvement, and market share expansion.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
3+ years of experience in eCommerce, brand management, or Amazon marketplace operations.
Strong understanding of Amazon Seller Central, including catalog management, advertising, promotions, and performance metrics.
Proven track record of driving revenue growth and improving brand performance in an eCommerce environment.
Exceptional project management and organizational skills.
Analytical mindset with the ability to extract insights from data and take action.
Excellent communication and relationship-building skills.
Experience in the beauty or consumer goods industry is a plus.
What We Offer:
Competitive salary and benefits package.
Opportunity to work in a dynamic and growing company with a focus on innovation.
Flexible work environment with opportunities for professional growth.
The chance to make a significant impact on the success of leading beauty brands in the U.S. market.
Director, Digital Marketing
Senior manager of marketing job in Anaheim, CA
Join the Pacsun Community:
Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
The Director, Digital Marketing is responsible for the development and management of the company's digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend.
A day in the life, what you'll be doing:
Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization.
Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms.
Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
Identifies and launches new digital marketing initiatives to better acquire and retain customers
Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments.
Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis
Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages.
Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing.
Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates.
Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts.
What it takes to Join:
Bachelor's Degree preferred, ideally in Marketing, Business, or Retail
5-7 years' experience in digital marketing and marketing analytics
5+ years within a retail environment; Apparel and Omni channel experience a plus
Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results.
Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
Excellent written and verbal communication skills
Strong business, data analysis and interpretation skills
Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus
Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
Self-starter able to solve medium to complex problems
Developing the Community/ Leadership Qualities:
Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
Serve as a Pacsun advocate in the industry and marketplace.
Recruit, identify, develop, and retain talent that delivers performance excellence.
As a manager, serve as a leader of company culture, norms, and conduct.
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.
Salary Range: $157,411 - $181,384
Pac Perks:
Dog friendly office environment
On-site Cafe
On-site Gym
$1,000 referral incentive program
Generous associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short-term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees
Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
Ability to work in open environment with fluctuating temperatures and standard lighting.
Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
Equal Opportunity Employer
Senior Marketing Coordinator
Senior manager of marketing job in Newport Beach, CA
We are seeking an experienced Senior Marketing Coordinator with exceptional organizational skills who will be responsible for the hands-on development of proposals, presentations and other deliverables, both in print and digital, across multiple platforms. The ideal candidate is a proactive team player who thrives in a collaborative environment. As an integral part of the team, this individual brings a positive attitude, takes initiative, and can partner with various departments to develop best-in-class marketing materials to support the overall goals of the organization. This role will be based out of our Newport Beach office.
Key Responsibilities
Coordinates the Qualification and Proposal Process
Collaborates with regional leaders, senior staff, and other marketing team members, as needed, to create, produce, and deliver proposals, presentations, and other marketing collateral in alignment with brand standards, which include:
Assisting the region with pre-sell activities and support for targeted opportunities in Nevada and Southern California
Scheduling proposal/pursuit deadlines utilizing work plans, calendars, and maintaining deadlines among business development and technical staff
Assisting business development and operations in proposal strategy development and execution
Coordinating and collecting project-specific information and developing content to meet RFP guidelines
Developing written collateral including case studies, data sheets, resumes, and market-sector brochures
Responsibility for the final proposal product: printing, binding, and delivery coordination
Provides Support for Client Facing Interviews
Assists with market research to support account management plans
Works with business development and other regional departments for interview preparation
Prepares and finalizes presentations, leave-behinds, and other materials
Provides Expertise in Marketing Tools and Graphics
Demonstrates graphic design knowledge to support the preparation of creative content (infographics, flow charts, design templates, custom signage, and digital media content)
Contributes to content development for social media channels
Assists with maintaining CRM database including maintenance of opportunities, project metrics, employees, clients, mailings, project references, and contacts
Provides Coordination Support to the Southern Pacific Region
Assists in coordinating office and regional events including conferences, golf tournaments, tradeshows, and community outreach
Assists with the production of office, region, and company-wide gatherings (Town Halls, Shareholders, and Seminars)
Provides public relations support to Marketing Director, external PR agency, and internal corporate communications department
Assists with the creation and submittal of press releases and awards highlighting McCarthy's projects and people
Assists with digital media strategy, content, and campaigns
Skills and Qualifications
Bachelor's degree in Communications, Marketing, Business or related field
5+ years of experience in the AEC marketing field, preferably preparing proposals/qualification statements and presentations
In-depth knowledge of Adobe Creative Cloud, specifically InDesign, Photoshop, Illustrator, Premier, and After Effects
Proficiency in all Microsoft Office 365 applications, including CRM Dynamics
Proficiency in using social media software for content creation and monitoring (i.e. Hootsuite, Meltwater)
Ability to write and communicate in a clear manner
Ability to develop high-quality graphic marketing materials with strong attention to detail
Ability to perform multiple marketing efforts against rapid and frequent deadline
Exceptional organizational, time management, and project management skills
Experience working independently as well as within cross-functional teams in a collaborative environment
McCarthy Building Companies is proud to be an equal opportunity and affirmative action employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law.
For Southern California locations only, the salary range for this position is: $90,000-120,000. This does not include possible bonus and other benefits which can impact total compensation. Compensation offered may vary based on work location, experience, qualifications, specialty, training, and market and business considerations, among other factors.
Vice President of Marketing and Communications
Senior manager of marketing job in Irvine, CA
Chapman University has partnered with Aspen Leadership Group in the search for a Vice President for Marketing and Communications. You may view the position prospectus or submit an application via this link: https://opportunities.aspenleadershipgroup.com/opportunities/1377 . The Vice President of Marketing and Communications is a senior leader at Chapman University providing the vision, strategy, and oversight for all marketing and communications functions. This role serves as the chief spokesperson for the University and is a member of the President's cabinet. Reporting to the Executive Vice President and Chief Advancement Officer, the VP of Marketing and Communications brings a strategic, proactive approach to leading the Office of Strategic Marketing and Communications (“SMC”) to tell the University's story in a compelling way; raise its profile across the region, nationally, and internationally; and support the priorities and initiatives set forth in the University's Strategic Plan, as Chapman continues its exciting trajectory to become one of the nation's elite institutions of higher education. A collaborative, collegial leader, the VP is responsible for motivating and empowering a team of approximately 35 talented marketing and communications professionals and building on the strengths of the current operation to maintain a collaborative office that is sought out and relied upon by campus partners across the institution. Data-driven and results-oriented, the VP will have experience building and maintaining an efficient team structure that can manage workflow and processes effectively from conceptualization to implementation; focus on key institutional priorities that enhance and support enrollment, philanthropic giving, and the institution's reputation; and evaluate progress toward key performance indicators, implementing changes for continual improvement. This role oversees four primary areas including (1) communications and brand strategy, which includes public relations, content marketing, publications, copywriting, and writing for executive support; (2) brand identity and visual strategy, which includes print and digital design, photography, and videography; (3) marketing strategy and audience engagement, which includes campaign development, media planning, digital marketing, web development, and social media; and (4) marketing operations and insights, which includes project management and data analysis and reporting. The VP of Marketing and Communications advises executive leadership, senior staff, vice presidents/provosts, deans, and department leadership on a variety of communications matters. A highly visible role, the VP of Marketing and Communications should exhibit strong communication skills and presence, as well as impeccable integrity, judgment, and diplomacy.
Responsibilities
Leadership and Vision Set the vision for, design, and implement an overarching, data-driven marketing and communications plan that proactively builds on the strengths of the current operation, aligns with the University's strategic priorities, and targets key audiences. Lead a centralized marketing and communications team of approximately 35 professionals while ensuring strong collaboration with marketing and communications staff/liaisons within Chapman's 11 schools and colleges and various campus departments and offices. Set department priorities and manage resources accordingly, with a focus on supporting and enhancing enrollment strategies, philanthropic activity, and institutional reputation. Ensure cohesive messaging and brand identity that extends across all media and communications platforms/vehicles, supports the needs of key constituencies, and advances the goals of the University. Use quantitative and qualitative data to evaluate the success and effectiveness of marketing and communications initiatives and campaigns with target audiences on an ongoing basis. Adjust strategies and tactics as necessary to meet long-term objectives, annual goals, and KPIs. Provide reports and analysis to University leadership and the Board of Trustees, as requested. Evaluate and, as appropriate, make changes to improve marketing and communications processes, workflows, and organizational structure. Communications and Public Relations Serve as an advisor to University leadership on communications matters and messaging to internal and external constituencies. Prepare or oversee the preparation of executive communications. Act as chief spokesperson on behalf of the University, as appropriate. Lead crisis management planning and establish/update crisis communications policies and procedures. Identify situations affecting the health, safety, or reputation of the University or its community members that need an immediate media and/or public response. Provide thoughtful, real-time crisis management, guidance, and support to University leadership. Work with colleagues and key stakeholders to elevate and protect the University's reputation through crisis communications, positioning, and marketing campaigns. Prioritize the generation of positive media coverage of noteworthy developments including student/alumni successes, faculty research and accomplishments, philanthropic support, community engagement, and other initiatives and achievements. Marketing Strategy and Branding Develop collaborative relationships with academic units, University offices, and other partners across campus to persuasively tell Chapman's story consistent with its branding strategy. Understand academic units' and other offices' specific priorities, communicate how those integrate with the University's marketing and communications strategy and goals, and align expectations for how SMC can support those priorities, consistent with the University's strategic plan and institutional priorities. Ensure SMC provides appropriate levels of support and service to campus partners within the schools, colleges, and university offices; when SMC cannot fulfill department requests, ensure collaboration with campus partners to identify appropriate solutions or alternatives. Ensure effective structure, processes, and protocols are in place for optimal workflow management and success. Seek feedback from campus partners and adjust SMC's approach and processes as appropriate. Thoroughly evaluate current marketing and branding efforts across the University and the implementation of the new brand. Ensure the development and implementation of effective branding, segmentation strategies, and customized digital marketing campaigns. Proactively ensure the University's marketing and communications strategies remain innovative and incorporate the technology and platforms used by its target audiences. Provide leadership and partner with academic units and University offices to develop and implement strategies to engage and connect with traditionally underrepresented and underserved communities to support and enhance diversity within the University community. Periodically conduct market research and adjust strategies and/or tactics to account for insights gained from such research. Management and Administration Oversee the recruitment, training, management, and retention of a talented, diverse team of marketing and communications professionals. Ensure team members benefit from professional development opportunities. Foster an environment that encourages collaboration, creativity, innovation, respect, and accountability. Guide and empower team members through transparency, active communication, and clear direction, placing team members' work within the context of Chapman's priorities and goals. Ensure compliance with accessibility standards and all pertinent laws, regulations, and University policies, including FERPA and CAN - SPAM Act, among others. Oversee department budget and expenditures. Allocate resources to support strategic priorities. Stay informed of industry trends and emerging media, and empower team members to be nimble in incorporating new approaches as warranted.
Required Qualifications
Undergraduate degree. At least 10 years of experience leading a comprehensive marketing and communications operation in a complex, mission-driven organization that serves a variety of audiences, ideally in higher education. Demonstrated ability to build upon an existing marketing and communications operation, evaluating its strengths, identifying opportunities for improvement, setting a vision for the future, and guiding teams through changes to structure and processes. Proven management skills in establishing a team and goal-oriented environment that empowers staff, fosters professional development, and celebrates achievements. An approach to management that leads by example, bringing out the best in team members and yielding pride, ownership, and a sense of team effort. Experience with performance management. Ability to build relationships with a wide range of constituents from diverse backgrounds. A strong commitment and sensitivity to fostering inclusive working and learning environments. Comprehensive understanding of marketing, branding, and communications processes from creative conceptualization to implementation within large, complex organizations. Demonstrated success developing and implementing branding and marketing strategies to elevate institutional reputation, grow enrollment, and drive philanthropy. Demonstrate expert knowledge of traditional, digital, and emerging media. Understand how to leverage different platforms to support institutional goals and priorities. Extensive experience in strategic communications, crisis planning and management, public relations, reputation management, and internal communications. Experience working with media outlets and generating positive media coverage. Significant experience advising executive leadership on a variety of communications matters and preparing executive communications. Experience with data analytics and an aptitude for using data and metrics to guide decision-making; the ability to help teams embrace a data-driven approach. Possess superb communication skills and the ability to address challenges with poise and diplomacy. Excellent public speaking abilities and the ability to communicate effectively and persuasively to diverse groups of internal and external constituencies. Substantial experience building relationships and collaborating with diverse stakeholders and campus partners, seeking their input, and serving as a resource and advisor to them. Outstanding management, operational, and planning skills, including the ability to ensure multiple projects move forward simultaneously. Impeccable judgment, integrity, diplomacy, and tact. Experience creating operational efficiencies, managing budgets, and allocating resources to meet department objectives. Ability to understand and consistently ensure compliance with University policies and procedures, state and federal rules and regulations, as well as high ethical standards
Senior Brand Marketing Manager
Senior manager of marketing job in Costa Mesa, CA
With over 15 iconic restaurant locations and growing-including beloved destinations like Rusty Pelican, Whiskey Joe's, and Castaway-Specialty Restaurants is a family-owned company with a rich legacy and an exciting future. Our restaurants are consistently recognized for excellence, including accolades such as
OpenTable's Most Scenic Restaurants
,
Diner's Choice Awards
, and regional "Best Of" honors.
Position Overview
We are seeking an experienced and innovative Senior Brand Marketing Manager to lead brand marketing strategy and execution for our portfolio of restaurant concepts. This role is responsible for shaping the voice, identity, and presence of our brands across multiple channels and touchpoints. The ideal candidate has a deep understanding of the restaurant and hospitality industry, proven expertise in brand storytelling, and the ability to balance creative vision with data-driven strategy. This leader will drive guest engagement, build brand loyalty, and fuel sustainable sales growth.
Why Join the Specialty Restaurants Marketing Team?
You'll be joining a marketing team that values creativity, innovation, and measurable results. If you thrive in a fast-paced, multi-concept environment and want to shape the future of restaurant marketing, we'd love to meet you.
Top-notch Benefits:
Competitive salary in the range of $100,000 - $125,000 annually depending on experience
Benefits including vacation pay, medical, dental and vision insurance
Lifestyle Spending Account, this benefit supports you and your family in numerous ways such as through gym memberships, child care, groceries, student loans & more!
Company dining package with allotted spending amount each month
Variety of Supplemental Benefit Plans for life's unknowns
401k with annual employer match after 12 months
Employer paid life Insurance throughout the length of employment
Paid/Floating holidays for 5 major holidays
Education Assistance Program (EdAP) for hospitality related education growth
Employee Assistance Program (EAP) to assist with work life balance
Management Referral Program with up to a $4,000 payout for qualifying management positions
Key Responsibilities
Brand Strategy & Development
Develop and evolve brand positioning, identity, and storytelling that differentiates our restaurants in a competitive market.
Translate business goals into brand strategies that resonate with diverse audiences and communities.
Partner with executive leadership to align brand initiatives with company growth objectives.
Marketing Strategy & Campaigns
Design and execute integrated marketing plans for restaurant openings, seasonal promotions, menu launches, and high-impact brand campaigns.
Ensure consistency and cohesion across digital, social, PR, print, partnerships, and in-restaurant activations.
Lead creative development and content strategy, ensuring brand voice is authentic, engaging, and aligned with guest expectations.
Digital, Social, & CRM
Oversee digital strategy including website, SEO, paid media, CRM/email, and loyalty program engagement.
Build and grow an active social media community through dynamic content and guest-driven storytelling.
Leverage analytics to refine audience targeting, conversion strategies, and personalized guest engagement.
Local Store & Community Marketing
Create scalable toolkits and programs that empower operators to effectively market in their communities.
Partner with operations and culinary teams to ensure flawless execution and measure results.
Champion grassroots marketing and community engagement initiatives that strengthen local brand presence.
Partnerships, PR & Influencers
Manage agency and vendor relationships, including media, PR, and creative partners.
Identify and secure strategic partnerships, sponsorships, and influencer collaborations to expand reach.
Lead earned media and PR strategies to generate brand awareness and credibility.
Data, Insights & Reporting
Track, measure, and analyze marketing performance across all channels.
Translate insights into actionable recommendations to optimize campaigns and maximize ROI.
Present reporting and strategic recommendations to executive leadership.
Leadership & Collaboration
Lead, mentor, and inspire a marketing team, fostering innovation, accountability, and professional growth.
Collaborate cross-functionally with operations, culinary, HR, and finance to ensure alignment and execution.
Serve as a thought leader and brand ambassador within the organization.
Qualifications
Bachelor's degree in marketing, Communications, Business, or related field; MBA preferred.
7-10 years of progressive brand/marketing experience, with at least 3 years in a senior leadership role.
Restaurant, hospitality, or retail industry experience strongly preferred.
Proven ability to build and execute brand strategies and multi-channel marketing campaigns.
Strong expertise in digital, social, CRM, and loyalty program marketing.
Excellent communication, leadership, and project management skills.
Highly creative thinker with strong business acumen and analytical mindset.
Track record of driving measurable results in guest engagement, brand loyalty, and sales performance.
All job offers are contingent upon successfully passing pre-employment background check.
National Manager, Marketing Media and Analytics 0825
Senior manager of marketing job in Irvine, CA
Job Title: National Manager, Marketing Media & Analytics Department: Marketing
The National Manager of Marketing Media & Analytics will lead media strategy, digital marketing, social media, and analytics efforts for a leading auto manufacturer. This role is critical in shaping the brand's media presence, driving innovation, and ensuring campaigns connect with and convert target audiences.
The position oversees end-to-end media planning and execution across national and regional marketing initiatives, with a focus on brand health, sales growth, and ROI. The role spans digital, social, and traditional media, leveraging first-party data, analytics tools, and performance dashboards to optimize effectiveness. Collaboration across departments ensures data-driven insights inform campaign design and execution at scale.
Key Responsibilities
Media Strategy & Planning (35%)
Develop and oversee integrated media strategies based on customer insights, business priorities, and campaign objectives.
Allocate budgets across channels including traditional, digital, and emerging platforms.
Lead vendor and agency relationships, including negotiations and premium media placement.
Ensure media strategies support brand growth, sales goals, and long-term objectives.
Digital Marketing & Social Media (25%)
Drive digital and social strategies that engage audiences and build loyalty.
Oversee development of creative content across paid, owned, and earned channels.
Integrate CRM, app, and web data into campaigns for precise targeting and omnichannel execution.
Data Science & Analytics (20%)
Lead teams in leveraging tools such as Google Marketing Platform, Google Cloud Platform, and Sprinklr to improve data quality, personalization, and targeting.
Develop performance dashboards, attribution models, and channel mix strategies.
Deliver actionable insights through measurement tools including GA4, DV360, Campaign Manager, BigQuery, and Looker.
Measurement & Reporting (20%)
Establish KPIs before campaign launches and ensure reporting drives timely optimization.
Translate marketing data into clear insights that guide decision-making.
Provide leadership with analytics that enhance overall business performance.
Leadership & Collaboration
Manage and mentor a team of media, digital, and social professionals.
Build and maintain strong partnerships with agencies, platforms, and internal stakeholders.
Foster a culture of innovation, continuous improvement, and data-driven marketing.
Requirements
Bachelor's degree required; Master's degree preferred.
10-15 years of experience in media strategy, digital marketing, social media, performance marketing, and analytics.
5+ years of people management experience and in-house marketing team leadership.
Strong expertise in omnichannel media planning, campaign optimization, and audience segmentation.
Experience with major analytics and campaign management platforms.
Proven success managing large-scale budgets and complex national media campaigns.
Skills
Strong analytical and strategic problem-solving skills.
Skilled in interpreting data and turning insights into action.
Ability to champion innovation while balancing governance and processes.
Excellent communication, presentation, and leadership skills.
Additional Details
Occasional domestic and international travel may be required.
Some after-hours or weekend work may be necessary.
Other duties as assigned.
Marketing Analytics Senior Manager
Senior manager of marketing job in Orange, CA
Job Title: Marketing Analytics Senior Manager Job Level: Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 7+ years of experience in the analysis of
Marketing data using SAS
and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other
statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in
Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in
Customer-level data analysis.
Qualifications
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Director of Channel and Program Marketing
Senior manager of marketing job in Irvine, CA
Job Description
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview:
The Director of Channel and Program Marketing will be the leader responsible for establishing and executing a comprehensive integrated marketing plan, managing the execution of our channel programs, launching new products, and ensuring the brand and brand messaging for Omada by TP-Link aligns with our vision. As a key member of the Channel organization, this role will lead a team focusing on partner development, implementation of channel programs and investments, product and solutions marketing and training and education. The role requires a strategic thinker with a focus on productivity and accountability.
This is an Onsite role M-F 9am-6pm.
Requirements
Key Responsibilities:
Strategy and planning: Developing and executing comprehensive channel marketing strategies and programs that align with the company's overall business objectives and drive partner-led revenue.
Manage Marketing Budget: Allocate and manage the channel marketing budget, ensuring effective resource allocation and cost efficiency.
Program management: Designing and overseeing programs such as marketing development funds (MDF) to ensure resources are allocated effectively with a clear return on investment (ROI).
Performance analysis: Monitoring and analyzing key metrics, such as sales data, marketing performance, and ROI, to measure the success of channel marketing initiatives and optimize strategies.
Cross-functional collaboration: Working closely with internal teams, including sales, product management, and global marketing to align on goals and ensure consistent messaging.
Content and portal management: Overseeing the development of partner-facing content and the maintenance of a partner portal to facilitate communication and resource sharing.
Demand generation: Create and oversee demand generation campaigns, including digital, account-based, and partner-specific programs.
Market intelligence: Keeping up with market, competitor, and channel trends to identify new opportunities and mitigate risks.
What Your Future Looks Like in This Role:
Establish Omada by TP-Link as a most valued and recognized vendor in the channel
Creation of a Best-In-Class Channels marketing organization
Build a best of breed partner community
Lead all Product Launch and Promotions
Create value for the company and partner community through program and elearning
What You Bring:
10-15+ years of experience in technology channel marketing with a focus on program, brand, and learning
Proven ownership of setting marketing strategy, executing roadmaps, and program management including fiscal ownership: multi-year planning, cost optimization, and build-vs-buy decisions across security and IT portfolios.
Demonstrated success in building or participation in building a modern channel marketing organization
Strong leader with excellent communications skills, business acumen, managerial courage, and agility who builds inclusive, high-performing teams
History of partnering across Sales, Product, Legal, Operations, and Finance
Ability to quickly learn product features and translate them into value for partners and end-users.
Strong analytical skills with the ability to interpret sales data, identify trends, and adjust strategy accordingly.
Willingness to travel as needed for onsite distributor meetings, training sessions, trade shows, and events.
Benefits
Salary range: $170K - $220K annually (depending on experience) + Annual Bonus
Free snacks and drinks, and provided lunch on Fridays
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Bi-annual reviews, and annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
Director, Marketing Operations & Technology
Senior manager of marketing job in Aliso Viejo, CA
Glaukos - Director, Marketing Operations and Technology
We are seeking a highly organized and strategic leader to serve as Director Marketing Operations and Technology. This role is responsible for ensuring on-time campaign, content, and product launches while deploying and managing the marketing technologies required to drive execution at scale. The ideal candidate combines content operations expertise, program management discipline, and technical acumen to deliver seamless campaigns across channels, online and offline.
What You'll Do
Oversee coordination of all content across social media, search, websites, CRM, and other digital channels. Manage workflows between brand teams, agencies, and MLR/Compliance to ensure timely approvals and deployment.
Lead cross-functional alignment between Marketing, Sales, MLR, IT, and agency partners to ensure campaigns, launches, and initiatives are executed on time and on budget.
Manage CRM/content marketing programs, video production, and HCP digital initiatives to support brand growth and engagement.
Deploy, manage, and optimize key marketing technologies and website updates, including Google Marketing Platform, CDP, CRM, and other content management tools.
Define and refine processes, governance models, and project tracking to improve speed-to-market, compliance, and resource efficiency.
Act as a liaison across internal teams and external partners, ensuring alignment, accountability, and clear communication throughout campaign and product launch lifecycles.
What You Bring
15+ years of relevant industry experience
Bachelor's degree required; MBA or advanced degree preferred.
High degree of personal ownership, humility & servant leadership.
10+ years of experience in content operations, program & project management, digital marketing technology deployment.
Proven success in leading cross-functional programs and launching integrated campaigns in regulated industries (healthcare, pharma, medtech or tech preferred).
Strong background in CRM, content marketing, digital production, and martech tools.
Exceptional project and program management skills, with strong attention to timelines, process, and detail.
Strong technical literacy across marketing platforms (Google Marketing Platform, CDPs, CRMs, content management systems).
Excellent leadership, organizational, and communication skills, with the ability to align diverse stakeholders.
Ability to thrive in a fast-paced, highly matrixed environment with competing priorities.
#GKOSUS
Auto-ApplyTradewind Services Paid Advertising Growth Manager
Senior manager of marketing job in Irvine, CA
Who We Are:
Tradewind Services is the operating division of Archipelago Companies, a portfolio of highly successful consumer lifestyle brands including OluKai, Kaenon, Melin, and Roark. As the operational force behind Archipelago's vision, Tradewind Services drives brand growth by providing strategic insights, operational expertise, and tailored solutions that enable both owned and partner brands to thrive in today's fast-moving market. We are committed to integrity, excellence, and entrepreneurship-and we're seeking a passionate, driven individual to join our dynamic team and help shape the future of consumer brands.
About The Role:
Archipelago Companies is actively seeking a highly motivated Paid Advertising Growth Manager to optimize our omni-channel paid advertising efforts across our Tradewind Services portfolio of brands (OluKai, melin, Roark, Kaenon, and Amble).
Reporting to the Vice President of Ecommerce, the ideal candidate will collaborate with the ecommerce leaders of each brand to drive performance marketing strategies that align with business goals. This role will act as a strategic thought leader, identifying growth and retention opportunities across all paid and performance marketing channels, while ensuring best-in-class execution of campaigns.
They will be responsible for the day-to-day management of all ad accounts, ensuring seamless operations across all channels. Working cross-functionally, they will partner with marketing, creative, inventory, digital technology, and finance teams to develop and execute scalable strategies that drive revenue growth, enhance customer acquisition, and maximize return on ad spend (ROAS). Additionally, this role will serve as the primary liaison with advertising platforms, technology partners, and third-party tools to maintain a competitive edge in the evolving paid media landscape.
The ideal candidate is highly motivated, analytical, and adept at working in a fast-paced, dynamic environment, delivering data-driven results and fostering collaboration across departments. This is an excellent opportunity to make a significant impact in a fast-growing, omni-channel company.
Responsibilities include but are not limited to:
Paid Advertising Strategy & Campaign Management:
Develop and execute multi-channel paid media strategies across Meta, Google, TikTok, Applovin, Linear & Connected TV, print catalog, and emerging platforms.
Oversee daily budget allocations, campaign structure, audience segmentation, and testing programs to optimize performance and exceed growth targets.
Evaluate and recommend new paid acquisition channels to diversify media mix and unlock additional growth opportunities.
Maintain a full-funnel marketing approach, optimizing for both new customer acquisition and retention.
Data Analysis, Attribution & Reporting:
Lead daily, weekly, and monthly reporting on core KPIs such as customer acquisition cost (CAC), ad spend efficiency, ROAS, MER, ACOS, and conversion metrics.
Provide strategic insights and recommendations to ecommerce managers based on data trends and campaign performance.
Implement multi-touch attribution modeling and media mix modeling to enhance decision-making and optimize budget allocation.
Work with third-party analytics tools (Google Analytics, Triple Whale, Northbeam, etc.) to improve attribution accuracy.
Analyze customer segments for opportunities to test both acquisition and retention strategies to lower CAC and maximize lifetime value.
Advanced Performance Optimization & Automation:
Conduct A/B and multivariate testing on ad creatives, messaging, landing pages, and audience segments to improve conversion rates.
Implement audience segmentation strategies to target high-value customer cohorts and maximize lifetime value (LTV).
Optimize creative placements, dynamic ad formats, and storytelling strategies to improve engagement and performance.
Utilize predictive modeling and lookalike audiences to scale high-performing customer segments.
Leverage first-party data through CRM, CDP, and server-side tracking for personalized targeting.
Develop segmentation for acquisition vs. retention, optimizing messaging, and budget allocation accordingly.
Cross-Functional Collaboration & Inventory Management:
Partner with inventory and demand forecasting teams to align media spend with product availability and sales objectives.
Work closely with Ecommerce Managers and Merchandisers to develop demand-driving strategies for seasonal, evergreen, and new product launches.
Identify opportunities for post-click optimization, improving landing page performance and checkout flow.
Paid Digital Tech Stack Ownership & Signal Optimization:
Oversee the digital advertising tech stack, ensuring best practices in tracking, pixel health, and first-party data collection.
Implement Meta Conversion API (CAPI), Enhanced Match Quality (EMQ), server-side tracking, and CDP integrations to improve data accuracy and targeting capabilities.
Stay ahead of privacy regulations, iOS updates, and cookieless tracking developments to future-proof paid advertising efforts.
Creative Strategy & Execution:
Collaborate with brand, creative, and retention teams to develop high-performing ad creative tailored to platform best practices.
Provide creative performance insights to inform future campaign development and optimize ad messaging and storytelling.
Work with internal teams to ensure on-time asset delivery and execution against go-to-market schedules.
Test and learn new approaches to creative advertising focusing on unlocking new audience reach potential.
Work with the internal team structure to submit creative requests for all digital advertising deliverables for each campaign.
Other responsibilities as assigned.
Qualifications, Skills, Experience:
Bachelor's degree in Business, Marketing, or a related field
5-7 years of experience in performance marketing with a focus on DTC brands and eCommerce growth
Proven day-to-day expertise in Meta, Google, TikTok Ads
Preferred experience with Snapchat Ads, X Ads, Linear and Connected TV, Print Catalog Distribution, OOH, Influencer Marketing, Applovin, and programmatic display advertising
Experience managing $5M+ annual ad budgets with a focus on efficiency and scale
Strong understanding of data analytics, attribution modeling, and incrementality measurement
Experience with advanced audience segmentation (i.e. high intent users, repeat purchasers, cart abandoners)
Ability to interpret complex data and translate insights into actionable strategies
Knowledge of customer retention strategies, CRM marketing, and full-funnel marketing.
Familiarity with performance analytics platforms (Google Analytics, Triple Whale, Northbeam, Haus, Measured, etc.).
Strong communication skills with the ability to collaborate across cross-functional teams
Experience in omni-channel marketing, including retail, wholesale, and direct-to-consumer mediums
Ability to work collaboratively with cross-functional teams
Ability to implement and learn new systems and processes quickly
Adaptability in a fast-paced, dynamic business environment
Excellent communication and problem-solving skills
Proficiency in Microsoft Excel, Google Sheets and other data analysis tools
Effective presentation of information and strong verbal & written communication skills
Goal-oriented, with high standards of honesty, ethics, and personal accountability
Awareness of market trends and consumer tastes
Prefer knowledge of lifestyle/footwear market
Tools To Utilize:
Paid Media & Ad Management Platforms (Meta, Google, and TikTok Ads Managers)
Analytics & Attribution Tools (GA4, Northbeam, Triple Whale, Haus, Measured, Segment, Amplitude, Mixpanel, etc.)
Audience Segmentation & Retargeting (Klaviyo, Postscript, Heap Analytics, etc.)
First Party Signal ID Matching tools: (Black Crow, Elevar, Blotout, Aimerce, etc.)
Creative and Landing Page Analysis (Motion App, Fermat, Marpipe, Unbounce, Hot Jar, Clarity, etc.)
Location & Office Structure: This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.
Compensation: The salary range for this position is $80,000 to $110,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.
Benefits and Perks:
Complimentary chef prepared breakfast and lunch provided Monday - Thursday
Generous product gift program and all brand discounts
Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
Company bonus program
5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
Wellness program, including but not limited to in-office gym and group fitness classes
Medical, Dental, Vision insurance in accordance with plan guidelines
Company paid life insurance
401k with employer match in accordance with plan guidelines
15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
Paid beach and giveback days, bi annual team building events and other in person celebrations
Work with talented and great people who share a love of the ocean lifestyle
OluKai is a Certified B Corporation with paid company service days
Dog friendly office
Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at ***************. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.