Senior manager of marketing jobs in Nashua, NH

Job Description:Director, Digital Assets, Financial Crimes Models & AnalyticsThe Role We're seeking a Digital Assets Director to serve as a subject-matter expert and to lead the team directly/indirectly responsible for the development and maintenance of innovative cryptocurrency transaction monitoring and trade surveillance solutions. In this 100% crypto-focused role you will partner with Data Engineers, Data Scientists, Business Intelligence and Compliance professionals to oversee the buildout, management, and improvement of Fidelity's blockchain forensics and trade surveillance capabilities. The role will have broad exposure to senior leaders in Fidelity Digital Assets (‘FDA'), Legal, Risk and Compliance functions. You will partner with development teams to build out critical digital asset surveillance processes and be able to identify when a requirement isn't understood, or a process or control isn't sufficient. You will serve as an in-house crypto expert and thought leader, leveraging your expertise across all phases of the model development life cycle. Responsibilities of this role: Drive digital assets model development and enhancement initiatives. Support crypto related new business initiatives from a blockchain analytics and on-chain compliance perspective. Partner with Business Unit Technology functions to support development work relative to digital asset surveillance programs. Manage a small but growing team of digital asset/business intelligence professionals to execute on the Models & Analytics Team's strategic vision. Serve as a subject matter authority on blockchain forensics and cryptocurrency investigations, industry trends and standards. Manage digital asset vendor relationship(s), participate in annual vendor oversight responsibilities and influence product roadmaps to maximize value from the relationships. Maintain relationships with key stakeholders in the Financial Crimes Compliance team and those across Risk, Tech, and Business functions. Present to senior leaders on cryptocurrency compliance trends, risks and impacts to the Financial Crimes Compliance program. Support presentations to federal and state regulators on surveillance models and controls during annual exams and new product approval efforts. Continually increase your knowledge and understanding of the evolving digital asset landscape, always cognizant of technical and regulatory developments, and alert to emerging risks. Providing insight on all aspects of Fidelity's crypto operations Positioning the Financial Crimes Compliance program to continue to protect Fidelity Investments customers and brand for years to come The Expertise and Skills You Bring Prior AML/Fraud advisory, surveillance, or investigative experience. Prior financial crimes model development and/or maintenance experience. Deep knowledge of the digital asset ecosystem, including cryptocurrencies, stablecoins, decentralized finance (bridging/swapping/minting/burning), and more. Experience managing multiple initiatives simultaneously in addition to direct reports with their own projects. Experience with project planning, communicating with stakeholders, and monitoring and maintaining model performance. Prior experience managing a team of high performing individuals with diverse skill sets. Prior experience maintaining critical relationships with senior executives in Compliance, Tech, and Business functions. Personal experience trading cryptocurrencies, stablecoins and/or NFTs. Passion for cryptocurrencies and the broader crypto ecosystem in general. Prior experience supporting regulatory response efforts. Chainalysis Academy or Elliptic LEARN certifications a plus. FINRA Series 7, 63, 24 or 9/10 registrations a plus. Experience with blockchain analytics tools (e.g., Elliptic, Chainalysis, TRM Labs etc.) their various tool suites, and conducting crypto investigations using these products Knowledge of digital asset AML & fraud typologies such as peel chains, mixers/privacy wallets, pig butchering investment and romance scams, use of non-AML/KYC compliant services or dApps to obfuscate prior activity, and indirect exposure through VASP transactions and correspondent relationships Capable of deep-diving raw data to understand database and table structure, data location and potential data gaps (raw vs. front-end systems) while clearly articulating findings Able to navigate front-end systems and the databases where relevant crypto data is being stored communicating with technologists Excellent listening, communication (verbal and written), influencing, and presentation skills Knowledge/experience with Agile frameworks and methodologies a plus Passionate about crypto and its intersection with Financial Crimes Intellectually curious and an early adopter of new technology Very thorough with strong documentation skills Able to communicate and explain crypto concepts to non-technical audience Great demeanor, teammate, and effective contributor Strong interpersonal skills Note: Fidelity is not providing immigration sponsorship for this position The Team The Financial Crimes Models & Analytics Team is part of the Financial Crimes Compliance organization. The organization strives to protect Fidelity's businesses, clients, customers, and reputation by providing effective and timely analytical and investigative services, enabling us to provide the optimal balance of risk management and customer experience. Financial Crimes Models & Analytics is an agile development team supporting all phases of the software development life cycle. We're looking for curious individuals that love data, have a passion for technology and digital assets and thrive in a team-based culture. You will work with vast amounts of data across numerous Fidelity business lines. You'll have the opportunity to learn, test and implement new technologies supporting both existing and new Fidelity businesses. The Financial Crimes Models and Analytics Team within Fidelity Investments Financial Crimes Compliance group is responsible for the design, development and maintenance of the firms FCC detection and screening models. We partner with colleagues across Fidelity's Corporate Technology, Compliance, Investigations, Legal and Risk groups to build software, data science and analytics solutions that support the firms monitoring programs. The Analytics team supports Fidelity's Economic Sanctions, Negative Media, Customer Risk Rating, Insider Trading, Elder Financial Exploitation, Digital Assets, Low-Priced Securities, International Payments, surveillance, and screening programs. The base salary range for this position is $110,000-222,000 USD per year. Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors. Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation. We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted. Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories. Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles. Certifications:Category:Business Analytics and Insights

Who We Are At Lindt, we are a global fast-growing consumer goods company, enchanting the world with premium chocolate. We are driven by our passion for excellence and go the extra mile ensuring that every Lindt experience is nothing short of exceptional. Our collective efforts are geared towards making a positive impact, not only in the world of premium chocolate but also in the lives of our employees, customers, and communities. Our company embraces a culture defined by the core values of Excellence, Innovation, Entrepreneurship, Responsibility, and Collaboration, fostering a dynamic and collaborative environment where these principles drive our success. Position Purpose: The Brand Manager will take responsibility for leading more Lindor formats. The position will be primarily responsible for leading and developing brand-building strategies and plans for formats and reviewing Price/Pack Architecture. Additionally, the position will leading renovation of our key portfolio, executing projects and initiatives that support both the short and long-term marketing strategy. The Brand Manager is responsible for leading cross-functional teams (locally and internationally) to build and execute product innovation and renovation, and brand initiatives to grow brand relevance, drive profitable market share growth, and build brand equity. This person will take lead in managing vendor and agency partners and all aspects of their projects. This is a hybrid role in strong collaboration with the cross functional team based in Stratham, NH. Three days per week are required in our Stratham, NH corporate office / or Boston, MA. Essential Job Functions & Responsibilities: Marketing Strategy Develop, present, and execute consumer-relevant, annual marketing plans for LINDOR formats with clear measures for success that contribute to sales, profit and brand health objectives. Lead core cross-functional team focused on optimizing the price/pack architecture and competitiveness of our key portfolio. Develop and oversee new product development for LINDOR formats. Develop and execute full 360-degree marketing campaigns across digital, social, media, shopper, and in-store touchpoints. Leverage working knowledge of consumer, category and brand and continually identify, develop, and execute business-building initiatives which deliver against the global brand strategy, and the company's business and marketing objectives. Research & Analytics Lead or conduct routine analysis of the brand, key initiative, competition, category, customer and consumer. Synthesize key findings and indications which enhance brand and company performance. Lead and assist with insight gathering research that collects consumer and competitive knowledge that can be utilized to enhance and evolve the brand's recipe development, promotional acceptance and communication evolution, among others. Thoroughly understand internal brand metrics, such as sales and profit, and actively contribute to sales projections and financial planning to drive the brand. Brand/Customer Support Develop and execute marketing communication plans via advertising and consumer promotions, including media recommendations, social media, PR, and consumer activations. Communicate regularly with the Sales Strategy Team and Directors, Field Sales Force, and Customer Marketing to ensure that marketing programs are properly implemented. Proactively communicate and collaborate with Field Sales to ensure meaningful integration and alignment in meeting the needs of the customer and marketplace. Attend sales calls and actively participate in selling at the customer level Qualifications & Requirements: Skills & Knowledge: Marketing experience within a FMCPG Experience in new product development Previous experience with full P&L responsibility, a plus Experience working in an international corporate environment, a plus Research experience - consumer panels & Qualitative / Quantitative research methods Education: Bachelor's degree required MBA preferred Other Requirements: Ability to travel up to 10% Total Rewards: Compensation Range: $106,000.00 - 138,000.00 To learn more about our benefits visit *************************************** Lindt USA's salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package. Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth #LifeAtLindt Requirements Total Rewards: Compensation Range: $106,000.00 - 138,000.00 To learn more about our benefits visit *************************************** Lindt USA's salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package. Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well. If you are looking to join a winning team and fast-track your career, contact us! Join us on our journey of excellence, impact, and growth #LifeAtLindt

Please send Resume and Portfolio to ***************************** Höweler + Yoon is a Boston-based architectural design firm of 20+ employees committed to transformational impact in the built environment and design excellence across multiple scales. HYA is seeking a Design Strategist to join our Boston office. This role bridges research, data, and design, with a focus on shaping the future of work. This is an ongoing project supporting workplace design strategy for a top US technology company. The position is client-facing, involving close collaboration with the client and adjacent stakeholders to translate insights into spatial and strategic outcomes. Who You Are A creative thinker who can translate complexity into clear, compelling stories. Skilled in data analysis, research synthesis, and visual communication. Comfortable in a fast-paced, distributed team environment. Background in workplace design, applied research, or data analytics a plus. Passionate about how environments shape the way people work, learn, and connect. Responsibilities: Analyze data and research to uncover insights that inform workplace and organizational design. Develop visual narratives, frameworks, and presentations that connect strategy to space. Collaborate across disciplines to align design intent with business and cultural goals. Contribute to client workshops, presentations, and internal research initiatives. Qualifications: Proficiency with spreadsheets for analysis and developing efficient workflows. Google Slides, Sheets, Docs - for analysis and storytelling. AutoCAD, SketchUp, and familiarity with architectural graphics standards. Benefits: Paid vacation, holidays, and parental leave Compensation package with 401k, health, and dental benefits

Ipsen's Rare Disease franchise has been expanding through both organic growth and acquisitions. From a marketing standpoint, there is a critical need for excellence in strategic planning and in execution to clearly define how we will best drive education of appropriate healthcare providers, deliver successful launches, and win in highly competitive spaces. The Associate Director, HCP Marketing, PBC is a key role on the Rare Disease Commercial Team and will report to the Iqirvo Brand Lead. The AD will support US marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch of Iqirvo. Responsibilities will encompass traditional HCP marketing including brand planning, development of materials and messages for multichannel engagement focused on congresses, advisory boards, peer to peer educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics. The AD will collaborate with the Thought Leader Engagement Team, Field leadership, Sales training, Medical Affairs, Legal & Business Ethics to execute tactics focused on HCP Marketing. Main Responsibilities & Job Expectations: Core Marketing Activities Lead key initiatives to implement tactical HCP Marketing plan Development & execution congress marketing plans & materials Speaker bureau content strategy, training, execution & ongoing management Advisory board planning and execution Amplify peer to peer messaging through multichannel engagement tactics Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadership Contribute to Brand Planning and Tactical Plan development for Iqirvo Ensure compliant execution of all promotional activities Collaborate with: Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance Promotional review committee to ensure compliant development of field resources in line with the strategy Business ethics & legal team to ensure compliant development and implementation of projects Cross Functional Collaboration & Stakeholder Management: Incorporate insights from primary and secondary research into development of field promotional tactics Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy. Knowledge, Abilities & Experience: BA/BS is required: PharmD or MBA preferred At least 10 years of experience in commercial pharmaceutical roles, with a minimum of 5 years in marketing Successful launch experience in the rare of specialty categories, hepatology would be a strong plus Excellent leadership, strategic planning, and project management skills Proven track record of developing and executing successful healthcare professional (HCP)marketing strategies Strong understanding of the rare disease landscape and patient needs Excellent communication and interpersonal skills along with the ability to influence others Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously Strong analytical skills with the ability to interpret data and make informed decisions Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities Able to work from our Cambridge, MA HQ on a hybrid model including 2-3 days in office Willingness to travel, including international, when needed The annual base salary range for this position is $151,500 to $222,000 This job is eligible to participate in our short-term incentives program. The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.

Mercor is recruiting **Marketing Managers who work in Professional, Scientific, and Technical Services Sector** as independent contractors working on a research project **for one of the world's top AI companies. ** This project involves using your professional experience to design questions related to your occupation as a Marketing Manager. Applicants must: - Have **4+ years full-time work experience** as a Marketing Manager; and - **Be based in the US, UK, or Canada** Here are more details about the role: - We aim to make **the hourly compensation rate offered to you competitive based on your professional background and geographic location** (please note that the listed hourly compensation scale is for U. S. -based applicants and that that scale will differ depending on where a candidate is geographically based) - The work is **fully asynchronous** and can be done around your schedule - This project requires that you be able to commit a **minimum of 15 hours per week** - The work **will last for approximately 3-4 weeks after you begin the project** - Please note you will need access to a desktop or laptop computer for this project and that we **cannot accept applicants who use chromebook computers** With respect to pay and legal status: - **We can meet industry-standard compensation expectations for your current role** - We will pay you out weekly via Stripe Connect based on the number of project work hours that you log - You will be classified as an “at-will” contractor to Mercor - Please note that we **cannot currently support H1-B or STEM OPT status candidates**

We are partnering with a rapidly growing preclinical CRO that specializes in, in vivo and in vitro services. To support their continued growth across North America, they are looking to hire a Business Development Leader to join their commercial team. This is a remote position with occasional travel to conferences and client sites. Key Responsibilities: Identify, pursue, and close new business opportunities within biotech and pharmaceutical companies. Own the full sales cycle from lead generation through proposal, contract negotiation, and closing. Translate complex preclinical offerings into compelling value propositions for scientific and executive stakeholders. Maintain a robust pipeline and manage activity using CRM platforms such as Salesforce or Hubspot. Represent the company at industry events, conferences, and client meetings. Qualifications: Bachelor's or Master's degree in a Life Sciences field (e.g., Biology, Pharmacology, Toxicology, Biomedical Sciences). 5+ years of business development or sales experience in the life sciences sector, ideally within a CRO or preclinical services provider. Strong understanding of in vivo and in vitro models and how to communicate scientific value to both technical and non-technical stakeholders. Demonstrated success in managing long sales cycles and consistently hitting or exceeding revenue targets. Hunter mentality - proactive, persistent, and comfortable with cold outreach and prospecting. What's on Offer: A key commercial role within an agile and fast-scaling CRO with a high-quality scientific reputation. Strong autonomy and visibility within the organization. Competitive compensation, commission, and performance-based incentives. Opportunity to shape business strategy and grow with a high-impact team. If you have a passion for science and a drive to build lasting partnerships in the preclinical space, we'd love to hear from you.

Job Summary: Execute Business Development plans in close coordination with Research Chemistry Service (RCS) leadership, leading to identification, penetration, and growth of business and accounts in the assigned region. The Senior Director Business Development drives sales growth in close coordination with Research Chemistry Services leadership, penetrating certain assigned customers with significant growth opportunity, as assigned by management. The Senior Director Business Development closes and implements growth opportunities with companies in the territory by interacting with customers and prospects through face-to-face meetings, and is responsible for achieving an assigned PO goal. The Senior Director Business Development will also manage and support other RCS BD in the region to ensure close alignment of effective activities to drive new business growth. Essential Job Functions: Identify potential business prospects (leads) in the region across pharma, biotech, VC, non-profits, research institutes, agricultural, and veterinary sciences Identify key decision makers relative to Research Chemistry Service (RCS) business for potential contact and collaboration Qualify leads and present opportunity(ies) to the technical team and Research Chemistry Services senior leadership Facilitate business meetings with proper agenda, attendees, focus on opportunity, and follow-up; meeting summary. Present Research Chemistry Services as a solutions provider with clearly articulated messages Support proposal writing with the technical team with emphasis on consistency, quality of proposal, and presentation of proposal to customers Support proposal negotiations to close contracts Point of contact for Research Chemistry Services and key customers; ensure communication channels; proactively identify areas of growth opportunity; ensure stable relationship, identify issues which could jeopardize the partnership; propose solutions Effective representation of Research Chemistry Services at various meetings/conferences; event planning, and execution Provide advice and solutions on complex matters using in-depth professional knowledge, acumen, concepts, and models in creative and effective ways Work with senior leadership during crisis management. Identify and network with stakeholders, including key contacts outside own area of expertise. Maintain excellent relationships with internal business partners at WuXi. Facilitate customer travel to China Manage and support the development of other RCS BD in North America Job Requirements: Experience / Education: Minimum of a Bachelor's degree with 5+ years industrial experience, with at least 3 years business development experience preferred Experience in CRO selling drug discovery services Knowledge / Skills / Abilities: Technical Skills / Knowledge: Demonstrates a broad understanding of discovery leading to candidate selection and preclinical development Understands the interrelationships of different disciplines Independence / Accountability: Demonstrates the ability to be a self-starter Functions in a self-motivated and highly flexible manner Able to work independently Must be organized and detail-oriented Problem Solving: Possesses proven experience in creating or capitalizing on opportunities leading to successful outcomes, ideally with Business Development relevance Understands and can work on complex issues where analysis of the situation or data requires an in-depth evaluation of variable factors Leadership Activities: Independently identifies potential prospects Coordinates with other BD and scientific counterparts to provide appropriate solutions to clients. Marketing to ensure coordination of efforts and ensure good communication with all parties. Communication Skills: Interpersonal skill sets for effective listening, dialog, and interactions . An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by Management.

**Must be based in the Hingham, MA area** About the role The Director of Brand Marketing is responsible for developing omni-channel, culturally relevant marketing strategies, including social media and communication plans that brings the Brand positioning to life through effective storytelling in all channels. This individual is responsible for seasonal strategies inclusive of identifying breakthrough brand ideas, creative campaign briefs, product focus and launches, program integration, and management. The Director leads cross-functional work sessions with Creative, Digital, Public Relations, Philanthropy, and the evolving store team to ensure an integrated marketing approach to our brand and product content visuals and storytelling. This leader ensures all efforts drive growth for the brand through effective retention, acquisition and reactivation tactics. The impact you can have Seasonal Planning: Leads planning and oversees marketing execution, including collaborative planning, goal setting, creation of briefs for season, stories and campaigns Ensures cohesive, omni-channel storytelling through on-brand creative and effective channel strategies based on inputs from product design, merchandising, planning, and digital marketing Provides marketing insights and develops strategies to support and grow key business initiatives within the brand Conceptualizes, develops and packages brand marketing strategy, including KPI's, in order to brief cross-functional team members, keep projects on track, and report back on success metrics Leads store marketing strategy driving traffic through storytelling and experience; ensures fullest expression of key initiatives in store. Will oversee Marketing for New Store Openings as the brand evolves. Lead social media strategy and execution through innovative ideas and compelling content that serve to meet followership goals and increase engagement Drive brand awareness, engagement and lead generation through social media platforms. Develop and execute social media strategies and content calendars. Oversee social media community management and engagement Interfaces with digital marketing team as a key collaborator on traffic driving initiatives across channels for all customer segments, as well as site experience, store experience, and overall user journey Leads communication strategy for client segmentation opportunities across channels Serves as a key marketing strategy partner to Merchandising, Product Design, Client Experience and Planning as well as internal marketing stakeholders: digital marketing, creative, CRM Oversees ROI analysis and reporting for all brand campaigns, product campaigns, and key events Manage all project timelines and trafficking to ensure approvals are made at the right time and we hit production deadlines Responsible for Seasonal Hindsight and Key Insights for Company-Wide Process meetings You'll bring to the role 10+ years Retail Marketing experience highly preferred BA/BS in Marketing, Business, Media Communication or related field; MBA a plus Strong leadership and management skills, with the ability to motivate and inspire a team Highly influential, with excellent verbal and written communication skills Ability to envision a broad scope while maintaining a high degree of accuracy Proactive, resourceful and quick to take action Flexible problem solver with a collaborative nature Omni-channel experience including stores, site, mobile, APPs Benefits You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand's discount policies. Support for your individual development plus opportunities for career mobility within our family of brands. A culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. * Medical, dental, vision insurance & 401(K)* Employee Assistance Program (EAP) Time off - paid time off & holidays* Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role. The target salary range for this role is: $140-148K

eternal Health - The Next Generation of Medicare Advantage Healthcare doesn't have to be complicated. We are a cutting-edge Medicare Advantage plan headquartered in the heart of Boston, Massachusetts, serving members across Massachusetts and Arizona. Our mission is to revolutionize healthcare by creating meaningful, long-lasting partnerships with our members, healthcare providers, and talented team members. Job Purpose eternal Health is seeking a Retention Marketing Specialist to lead and optimize our retention and lifecycle marketing strategies. This role will be responsible for developing and implementing strategic marketing initiatives focused on retaining Medicare Advantage plan members and enhancing member satisfaction. This role will work closely with the marketing, member services, and compliance teams to create CMS-compliant, data-driven campaigns and grassroot events that improve member engagement, reduce disenrollment rates, and maximize member lifetime value. The position plays a crucial role in maintaining and strengthening relationships with existing members through targeted, compliant communication strategies while ensuring adherence to all Medicare Marketing Guidelines and regulations. Primary Responsibilities: Responsible for member retention by developing and executing compliant retention marketing strategies across approved channels, including direct mail, email, telephonic outreach (phone calls and SMS), and member portal communications Interact with members at in-person events and via telephone to educate and assist with healthcare plan based on needs and member feedback Maintain member relationship and provide follow-up member service for purposes of retention Onboarding new members to establish a relationship with eternal Health Work various outbound calls campaigns to educate and retain current members Responsible for outbound disenrollment call campaigns to survey previous members Monitor and analyze member behavior data to identify trends and opportunities for retention improvement Collaborate with care management teams to develop communications that promote preventive care and wellness programs Design and manage member rewards programs and incentive initiatives within CMS guidelines Generate regular reports on retention metrics, campaign performance, and member satisfaction Work cross-departmentally to develop clear, compliant content that addresses member needs and promotes long-term engagement Manage and optimize the CRM system for member retention campaigns Ensure all marketing materials meet CMS guidelines and receive proper regulatory approval Additional duties including admin support assigned as needed Special Skills and Qualifications Needed Bachelor's degree in marketing, Business, or related field, or equivalent work experience 2+ years' experience with proven track-record in retention Event management Exceptional analytical skills and a data-driven mindset A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience. Ability to work in a highly cross functional, collaborative environment Strong knowledge and experience with CRM systems, including segmentation, automation, and email platforms, HubSpot preferred Previous work experience working on marketing/retention type programs. Current drivers license and reliable transportation Soft Skills: Outstanding written and verbal communication abilities Strong problem-solving and critical thinking skills Ability to work collaboratively across departments, including member services, operations, compliance, care management, product and sales Creative thinking within regulatory constraints Demonstrated ability to manage multiple tasks simultaneously while maintaining a high level of attention to detail and organization Empathetic approach to senior member needs and concerns Physical Requirements Occasionally lift and/or move up to 10 pounds. Working with eternal Health: eternal Health is an Equal Opportunity Employer which means that we are committed to upholding discrimination-free hiring practices. As a woman-led company, and one committed to diversity at all levels, we strive for an organization of inclusion and acceptance. We are changing healthcare for the better, starting with our own diverse and passionate teams. As an eternal Health employee you will be empowered to contribute to our teams and strategy, regardless of previous healthcare experience. Our valued team members are encouraged and expected to offer new solutions and creative input, all while keeping in line with eternal Health's mission, values, and compliance standards. Accommodation: Any eternal Health applicant will be considered based entirely on their individual qualifications. Should you require reasonable accommodation during the application process (which may include a job-related assessment) please contact us separately.

Senior Analyst Our client is a marketing and analytics consultancy helping brands grow through smart, insight-driven strategies. As they look to win new business, they're looking for a Senior Analyst who can connect data to business impact-someone who thrives on solving complex problems, telling compelling stories with data, and collaborating across teams. In this role, you'll shape the direction of marketing programs by developing learning agendas, leading performance reporting, and mentoring junior analysts. You'll also support innovation in how we use marketing technology and data visualization to deliver results. What You'll Do Translate business goals into measurement strategies and test plans Lead analysis projects and ensure quality of junior team outputs Deliver insights that drive marketing and business decisions Guide reporting, optimization, and client learning agendas Partner across strategy, media, and creative teams Contribute to our analytics toolkit (dashboards, taxonomy, tools) Support the growth of junior analysts and foster team collaboration What You Bring 3+ years in marketing analytics, research, or martech Strong SQL and Excel skills; comfort with tools like PowerBI, Tableau, or Looker Clear, structured communication and insight storytelling Proven ability to manage projects

Our Opportunity: We are looking for a Senior Marketing Analytics Manager at our facility in Boston Massachusetts to develop and implement robust reporting to uncover actionable insights by identifying patterns, trends and opportunities that drive business growth and improve customer experiences. What You'll Do: Collaborate with cross-functional teams to define key metrics & KPIs that align with organizational goals and objectives. Design and implement robust data models and reporting solutions to track and measure these metrics accurately. Provide comprehensive support for analytics & BI initiatives across the CRM team which includes assisting with ETL processes, optimizing data pipelines and troubleshooting data quality issues to ensure the integrity and reliability of analytical insights. Build and maintain scalable data pipelines, dashboards and reporting tools to monitor and track business metrics in real time. Work closely with data engineering, data science and BI teams to ensure data integrity, accuracy and accessibility for analysis and reporting purposes. Provide actionable recommendations and insights through interactive dashboards, reports, presentations and data visualizations that enable stakeholders to understand the so-whats and take action based on data-driven insights. Communicate findings, results, and recommendations to stakeholder at all levels of the organization through clear, concise and compelling manner. Collaborate with internal and external partners to enhance data collection, insights generation and deliver scalable solutions that address stakeholders needs and drive informed decision-making. Telecommuting permitted up to 3 days per week. What You'll Need: Bachelor's degree in Mathematics, Statistics, Machine Learning, Computer Science, or a related field of study and 3 years of experience. Will accept a Master's degree and 1 year of experience. Experience must include 1 year in the following: data visualization; Ecommerce or retail analytics; Data science models; SQL and data querying languages; Working with large-scale datasets and databases; Leading analytics initiatives focused on CRM programs, including customer segmentation, targeting, and personalization; Data visualization tools and BI platforms (Tableau and Power BI) for creating interactive dashboards and reports; Statistical analysis and modeling techniques, including regression analysis, clustering, and predictive modeling; and Website and apps experimentations, including A/B testing and Multi variate testing. Telecommuting permitted up to 3 days per week. The position is eligible for the Employee Referral Program. The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com. Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations. Base Salary Range$129,500-$207,000 USD Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact **************. To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

America's Test Kitchen (ATK), a pioneering brand in food media, is seeking a Vice President of Marketing to serve as the steward of the company s brand identity and voice across all consumer touchpoints. This leader will be responsible for defining and evolving brand positioning, shaping product messaging, and ensuring consistent, compelling consumer-facing communications. Partnering closely with senior leadership, Content and Product teams, this role will set the strategic foundation for how our brand is experienced, while collaborating with the Growth Marketing division to ensure cohesive marketing impact. Key Responsibilities Brand Strategy & Positioning Define and evolve company brand positioning, product positioning, and narrative across platforms. In partnership with company leadership, develop and refine mission statements, taglines, brand tenants and brand architecture to align with company vision and audience needs. Creative, Messaging & Campaign Leadership Oversee consumer-facing marketing communications strategy, ensuring alignment across channels. Lead development of brand copy, creative concepts, marketing video production, and social media strategies that drive engagement and strengthen brand equity. Ensure a consistent brand voice and visual identity across all consumer touchpoints, including apps, websites, email, social, TV, streaming, print, audio, experiential & partnerships Develop and execute tentpole marketing campaigns: Create, implement and oversee campaigns aligned with the company s overall business objectives- inclusive of holiday stunts, product launches, theme weeks, partnership activations, and new content releases Enhance creative operations, supporting the scaling of campaigns by identifying workflow efficiencies, infrastructure enhancements, and communication tools that deliver the greatest possible marketing impact. Develop brand guidelines, brand books and other documentation to educate colleagues and reinforce brand principles throughout the organization. Cross-Functional Collaboration Partner with the Growth Marketing team on integrated campaigns, ensuring brand consistency across performance-driven initiatives. Collaborate with Product, Programming, and Editorial teams to align brand messaging with content strategy and product experiences. Ideate and activate on brand partnerships in conjunction with business development and sponsorship team leads Serve as a brand thought partner to executives, providing insights and frameworks that inform company priorities. Team Leadership Lead and mentor a high-performing brand marketing team spanning creative, social, design, copy, video and campaign strategy functions Foster a culture of collaboration, innovation, and accountability within the marketing organization. Qualifications 10+ years of experience in brand marketing, ideally within media, D2C subscription, or consumer-facing digital industry, with 5+ years in a leadership position. Proven success in developing brand positioning, messaging frameworks, and creative strategies that drive measurable impact. Deep understanding of multiplatform storytelling and how to adapt messaging across emerging and traditional channels. Digitally-savvy strategist with experience spanning mobile, search, social, email, streaming, web, app, tv, direct mail and retail environments. World-class leadership, communication & interpersonal skills, capable of inspiring colleagues and articulating complex concepts in a clear and concise manner. Creative thinker with the ability to translate strategy into compelling consumer experiences. Experience leading and developing creative and social media teams, spanning video and non-video formats Ability to synthesize relevant research & insights to formulate data-driven approaches to brand positioning and drive overall performance improvement in company KPIs This position is located in our Boston, MA, office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday, and Thursday) in the office and 2 days per week remotely. Salary Range $200,000 - 242,000 The range provided is based on what we reasonably expect to pay for this job as of the time of posting. The actual salary offered will be determined based on multiple factors, including but not limited to the candidate s relevant experience, job-related knowledge, skills, geographical location, and other job-related factors permitted by law. About America s Test Kitchen The mission of America s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America s Test Kitchen, Cook's Country, and America s Test Kitchen: The Next Generation), magazines (Cook s Illustrated and Cook s Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK Essential subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Why America s Test Kitchen We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes that's how innovation happens in our test kitchen, in our offices, and in life. We at America s Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives. We welcome your application.

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Manager on the team, you will help drive success and optimizations of our Casino reach marketing strategy. Using your experience in data analysis, stakeholder management and problem solving, you will play a key role in partnering with a variety of internal teams to drive valuable insights and guidance to help shape our marketing strategy. In this role, your leadership & analyses will directly impact budgeting and strategy decisions to help drive further growth of our casino business. What you'll do as a Manager, Marketing Analytics Collaborate with marketing stakeholders to optimize channel spend effectiveness, creative performance and spend flighting. Manage and coach a team of analysts to deliver actionable insights, set clear priorities, and ensure high-quality execution that drives marketing strategy decisions. Develop and maintain analytical frameworks to better understand our customers to inform reach channel marketing strategy decisions. Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance payback. Present key findings up through senior leadership to inform business decisions. Collaborate cross-functionally with teams focused on customer LTV, casino product and integrated marketing strategy. Leverage strong data visualization skills to track key operational metrics, generate actionable insights, and proactively develop ideas, business cases, and performance measurement to keep DraftKings Marketing Analytics best-in-class. What you'll bring Bachelor's degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline. At least 5 years of experience in business analytics or data science, with a proven track record in marketing analytics. At least 1 year of proven people management experience, including coaching, mentoring, and developing high-performing analysts is a plus. Strong ability to distill complex problems into actionable frameworks and communicate results effectively to cross-functional stakeholders. Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects. Extensive experience with A/B testing, experimental design, and other analytical testing methods. Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports. Solid foundation in statistics, hypothesis testing, and optimization techniques, with experience in R, Python, or other statistical programming languages. #LI-TA1 Join Our Team We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role. The US base salary range for this full-time position is 126,000.00 USD - 157,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Reporting to: Director of Digital Strategy Department: New Customer Acquisition / Digital Strategy Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA - with more than 45 offices globally - over two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. We're looking for a Marketing Analytics Manager to serve as the performance measurement lead for all paid marketing efforts across Overseas Adventure Travel (O.A.T.). This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes - from lead generation through bookings and pax. Working closely with the Director of Digital Strategy, internal Analytics, and our external media agency, this position will bridge the gap between channel performance and business-level impact, while helping evolve our attribution and data-driven decision-making capabilities. Key Responsibilities Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks. Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions. Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy. Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals. Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development. Provide proactive insights and recommendations to improve channel performance and marketing ROI. Support forecasting and financial planning by aligning spend projections with performance trends. Champion data governance and reporting consistency across teams and systems. Qualifications 5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles. Strong understanding of paid digital channels and their respective KPIs. Proven ability to connect marketing performance to revenue and business outcomes. Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools. Experience collaborating with or managing external media agencies. Familiarity with attribution modeling, conversion tracking, and CRM integration. Excellent communication skills with the ability to translate complex data into insights for non-technical audiences. Self-starter with strong analytical skills, curiosity, and a collaborative mindset. Total Rewards The base salary range for this role is $135,000 - $155,000 annually for employees based in Boston, MA. Final compensation may vary and will be determined based on factors such as relevant experience, skills, internal equity, and geographic location. In addition to base pay, this role is eligible for an annual incentive bonus and first-class benefits, which include: Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, on-site gym access, holistic wellness resources, and group fitness classes. Time for you: Substantial Paid Time Off (PTO), 11 paid holidays (including Memorial Day, Labor Day, and Juneteenth), Summer Fridays, and extensive parental leave (up to 12-16 weeks paid at 100%). Travel more, spend less: 50% off our trips for you and a companion, 25% off for immediate family members, plus exclusive quarterly travel deals. Your future, secured: 401(k) match, life insurance, and disability coverage. Continuous growth: Tuition assistance, international professional-development travel opportunities, and direct access to Pinnacle Leadership & Team Development. Extra perks: Commuter benefits, FSAs, pet insurance, discounts on home and auto, and paid volunteer time off. To learn more, visit gct.com, oattravel.com, and grandcirclefoundation.com.

Job Description Adam Vaillancourt Roofing is hiring a full time Brand Marketing Manager to work in their Milford, NH office. Adam Vaillancourt Roofing has partnered with Hueman for this search. As a Brand Marketing Manager, you will lead brand growth, demand generation, and marketing engagement for our residential roofing brand. The Brand Marketing Manager serves as the primary driver of lead generation and local brand awareness for their assigned market, ensuring marketing efforts directly support sales, business and revenue goal. The Brand Marketing Manager also facilitates, oversees, and executes B2C lead generation and brand-building initiatives. Working closely with leadership, sales, and cross-functional partners, the Brand Marketing Manager develops marketing plans, manages budgets, initiates campaigns, and coordinates end-to-end marketing deliverables to fuel profitable, scalable growth. Position Summary: Success in this role requires the ability to: Generate and capture demand across multiple channels Strengthen brand reputation, credibility, and local presence Make data-driven decisions that improve marketing performance Communicate strategies and outcomes clearly to leadership Support product mix, upsell/cross-sell opportunities, and pipeline quality Grow the paying customer base and improve ROI Connect day-to-day activities to broader business goals Translate strategy into actionable plans Evaluate opportunities and recommend the right marketing approach Report on metrics, learn from outcomes, and apply improvements Proactively plan, adjust, and take ownership of results Hit or exceed lead, CPL, and revenue-driven targets Key Duties & Responsibilities Lead Generation Oversee multi-channel lead generation activities (Google PPC, PMax, LSA, SEO, Meta, Nextdoor, retargeting) Manage performance expectations with ad agencies using CPL, ROAS, lead quality, MER, and booked appointment rate Ensure strong campaign inputs: briefs, messaging, creative direction, offers, and audiences Brand Strategy & Positioning Drive brand strategy, marketing plans, positioning, voice, and annual/monthly budgets Ensure all touchpoints reflect consistent brand identity and standards Identify growth opportunities within the market, service mix, and competitive landscape Creative & Content Development Direct content needs for videos, graphics, landing pages, sales sheets, brochures, Manage social media content and consistent posting cadence (posts, reels, stories), monitoring, engagement, and performance reporting. Manage community-related content, before/after photos, team highlights, and service-specific storytelling Reputation & Review Management Drive review acquisition strategy for Google, Yelp, BBB, GuildQuality Monitor feedback, escalate patterns, and coordinate responses with operators Maintain updated profiles, photos, offers, and messaging Customer Lifecycle & CRM Marketing Own nurture and communication strategy from inquiry → estimate → install → referral Coordinate automated email/SMS nurturing in ServiceTitan (CRM) and marketing tools Support referral and reactivation initiatives Community Engagement & Partnerships Plan and manage events, home shows, sponsorships, chamber partnerships, realtor relationships, and local collaborations Build presentations, and customer leave-behinds for outreach Sales Enablement Develop sales materials, pitch decks, one-pagers, and customer education tools Align promo calendars with sales leaders Support messaging and scripts for call center and sales teams Analytics & Reporting Analyze KPIs: lead flow/quality, channel performance, booking/appointment trends, and ROI Prepare monthly reports and clearly communicate insights + recommended actions Validate accuracy of data with digital agencies and internal teams Vendor & Cross-Functional Collaboration Manage agency performance, vendor relationships, and marketing platforms Collaborate with marketing leadership, sales, and operations Create repeatable SOPs, templates, and workflows that can scale to additional brands Job Qualifications: Bachelor's degree in marketing or related field 3+ years of relevant marketing experience (home services/roofing a strong plus) Strong leadership-based consultative approach Comprehensive knowledge of digital and traditional B2C marketing Understanding of Canopy Services' business model & roofing industry nuances High Emotional Intelligence (EQ); ability to build trust with operators and colleagues Strong organizational, analytical, and problem-solving abilities Excellent written and verbal communication Proactive decision-making with strong prioritization skills Ability to work under tight deadlines and adapt to new technology or methods Knowledge of SEO and GEO/LLM search (ChatGPT, Gemini, Perplexity) preferred Experience with ServiceTitan CRM a plus Compensation & Benefits $70-85k base salary + bonus eligibility Affordable Medical, Dental, and Vision plans 401(k) with company match Company-paid Long-Term Disability Optional Short-Term Disability, Accident, and Critical Illness $50K company-paid life insurance (additional coverage available) 6 paid holidays PTO available Adam Vaillancourt Roofing is a family-owned and operated roofing company offering a variety of roofing solutions. At Adam Vaillancourt Roofing, we are dedicated to helping our customers choose the best options for their needs and living up to our reputation of being the NH Roofing Contractor that customers can believe in and trust. Adam Vaillancourt Roofing is a part of Canopy, a Trivest Portfolio Company, and has retained Hueman for this search.

Lookout, Inc. is a globally recognized cybersecurity leader delivering advanced protection for the most vulnerable element of any enterprise security strategy - human error and manipulation. Cloud-native by design, the Lookout platform offers rapid, scalable deployment and simplified security operations, defending the frontline of human-centric attacks-the mobile device. Attackers now target the human element more than ever, with mobile devices providing the most direct path to their victims. Using social engineering techniques that exploit basic human instincts like trust, curiosity, and urgency, they deceive users into revealing sensitive credentials, allowing them to slip past legacy security solutions. Lookout Endpoint Detection and Response (EDR) continuously monitors mobile endpoints for signs of human-centric attacks, as well as traditional malware, software vulnerabilities, and other anomalous activity. It uses advanced threat detection techniques, including artificial intelligence (AI) and behavioral analysis, to identify threats before they escalate across the enterprise. Learn more at *************** and follow us on the Lookout Blog, LinkedIn, and X. As Lookout enters its next phase of growth, we're scaling our global marketing engine to drive demand, pipeline, and brand leadership. We're looking for an experienced Senior Global Campaign & Digital Marketing Manager to build and run world-class campaigns that accelerate growth and fuel sales. The Role In this highly visible role, you will own the strategy and execution of integrated global marketing campaigns designed to drive awareness, engagement, and pipeline. You'll be responsible for orchestrating multi-channel programs-paid, owned, earned, and partner-to generate qualified demand for Lookout's cybersecurity solutions. This is an opportunity to shape Lookout's growth strategy, working at the intersection of digital marketing, campaign orchestration, demand generation, and pipeline impact. Key Responsibilities Campaign Strategy & Orchestration Develop and execute global, integrated marketing campaigns aligned to business priorities and target personas. Partner with Product Marketing, Field, and Sales to define campaign strategy, target segments, messaging, and offers. Build campaign blueprints that span top-, mid-, and bottom-of-funnel tactics to drive engagement and conversion. Digital Marketing Leadership Own digital demand strategy across paid media, email, web, social, SEO/SEM/GEO, and ABM channels. Manage performance marketing campaigns with a focus on pipeline generation and ROI. Continuously optimize channels and content through data-driven insights and testing. Pipeline Impact & Measurement Establish clear KPIs for pipeline contribution, lead quality, conversion rates, and ROI. Partner with Marketing Operations to build dashboards and track performance across the funnel. Identify optimization opportunities across the buyer journey to accelerate velocity and improve efficiency. Cross-Functional Collaboration Collaborate closely with Product Marketing, Field Marketing, Partner/Channel Marketing, and Comms to ensure consistent and impactful execution. Coordinate campaign rollout across regions to ensure global scale with local relevance. Partner with SDR/BDR and Sales teams to align lead follow-up and conversion plays. About You 8+ years of experience in B2B demand generation, digital marketing, or integrated campaign management. Proven track record driving pipeline growth for cybersecurity or SaaS companies. Deep understanding of digital channels, performance marketing, and modern campaign orchestration. Strong analytical skills and experience with marketing automation, CRM, and reporting tools (e.g., Marketo, Salesforce, 6sense, Google Analytics, etc.). Excellent cross-functional communication and project management skills. Ability to thrive in a fast-moving, high-growth environment. Ability to travel 20-30% of the time The US base salary range for this full-time position is available below. We offer base + bonus + equity + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Remote - US$130,000-$178,000 USD

Description Manchester, NH/Boston, MAAbout Us: At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world's most iconic brands to build lifelong relationships with their customers-seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L'Oréal, Sitecore helps brands transform engagement through experiences that are not only personalized, but predictive and dynamic. Our foundation is our people-a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values-empathy, accountability, clarity, and growth-guide how we lead, innovate, and connect. They are the behavior's that bring our mission and vision to life, every day, in every interaction. As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences. Learn more at Sitecore.com About the Role: Sitecore is looking for a digitally savvy Director, Global Campaigns to lead the strategy, development, and execution of integrated, multichannel marketing campaigns that drive awareness, engagement, and pipeline for Sitecore. This leader will orchestrate cross-functional collaboration across field marketing, marketing operations, corporate communications, product marketing, digital marketing, and sales teams to ensure global alignment and measurable business impact.Reporting to the SVP, Performance Marketing, you will lead a core team, supported by teams across marketing, to develop stand-out integrated campaigns and initiatives that keep Sitecore top of mind throughout the buyer journey and among all members of the buying group. The ideal candidate for this role has led a global demand generation team in a B2B SaaS organization, has experience delivering end-to-end marketing strategies, and is motivated by achieving pipeline targets. What You'll Do: Lead and mentor a multinational team of campaign managers and specialists; Foster a culture of performance, collaboration, and innovation Develop and own the annual and quarterly global integrated campaign strategy and planning process; Ensure cross-functional support across core teams and executive leadership Define campaign objectives, KPIs, and performance frameworks focused on pipeline generation, speed-to-lead, and sales cycle acceleration Partner with content, creative, events, and digital marketing teams to develop campaign assets, offers, and connected experiences optimized for conversion Collaborate with Field and Partner Marketing to adapt global campaigns to local markets and to our partner ecosystem Use data and insights to continually enhance targeting, messaging, and conversion paths Partner with Product Marketing to convert messaging and positioning into market-ready campaigns Define campaign KPIs and manage reporting dashboards; Analyze campaign performance across campaigns, tactics, and channels; Provide insights and recommendations for improvement Test, learn, and iterate based on data-driven insights to increase efficiency and impact Oversee campaign budgets and ensure effective resource allocation across priorities Manage external agencies and partners to support campaign execution What You Need to Succeed: 10+ years of experience in demand generation, revenue marketing, or performance marketing leadership for a B2B enterprise technology company Deep understanding of the B2B buyer's journey and modern integrated marketing techniques Ability to work and maintain collaboration across teams in a fast-paced environment Proven organizational, planning, and project/campaign management skills; excellent communication and presentation skills Strong ability to partner cross-functionally and influence senior stakeholders Comfortable working in fast-paced, matrixed global organizations Proven ability to pivot and adapt to changing market needs and corporate initiatives Positive energy, creativity, and a sense of fun. The person in this role will inspire teams, celebrate wins, and learn from setbacks Excellent strategic thinking, storytelling, and project management skills Why You Should Click ‘Apply': Growth! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel. It's never been a better time to join Sitecore as we look to grow by 30% YoY. Growth for us means growth for you and your career. Great team and company culture! You can find out more about our company culture and learn about our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably. After an offer is made and accepted, E-verify will be utilized to establish your identity and employment eligibility as required by the U.S. Department of Homeland Security. Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status or any other local legally protected characteristic. #LI-HYBRID

As the Director of Global Marketing (Nephrology & Immunology), you will transform science into strategy by driving global brand strategy, influencing launch preparations and execution, and forging connections across the enterprise **. This role is responsible for the launch of a first-in-class monoclonal antibody within the Nephrology & Immunology portfolio** . A successful candidate must be a strong matrix leader, good communicator and well-rounded global commercial leader, with proven results in shaping and implementing brand strategy, creating and delivering impactful and innovative Global programs to excel performance across the Globe. Clear strategic thinking with the ability to lead and demonstrate passion for the brand is required. You'll join an empowered, fast-paced, high-visibility team at the forefront of scientific innovation, where your work will shape decisions that impact patients worldwide with autoimmune and rare diseases. **Responsibilities:** + **Global Launch Leadership & Market Preparation:** Lead cross-functional global launch planning, ensuring alignment across R&D, medical affairs, market access, and regional teams. Drive pre-launch excellence by preparing priority markets with tailored strategies, tools, and stakeholder engagement plans. Develop and execute global launch readiness frameworks, including asset-specific launch excellence scorecards and KPIs. Ability to manage a significant scope of responsibility including multiple indication launch plans and new assets. + **Global Congress & KOL Strategy:** Design and implement a global congress strategy that elevates scientific presence and brand visibility. Build and execute a global KOL engagement plan to cultivate advocacy, shape perception, and inform strategy. Partner with medical affairs to align scientific narratives and ensure consistent messaging across touchpoints. + **Strategic Asset Development & Lifecycle Planning:** Influence target product profiles and indication prioritization with a sharp eye on market differentiation and commercial viability. Co-chair the product development committee with R&D. Shape lifecycle strategies that maximize long-term value, from pre-launch through post-market expansion. Inform the annual Global Asset Planning Process and present to senior leadership. + **Cross-Functional & Regional Collaboration:** Serve as the strategic integrator across global and regional teams, ensuring seamless execution and shared accountability. Facilitate enterprise-wide alignment through structured planning processes and transparent communication. Lead Launch Readiness Reviews with regions as well as Global Brand Team meeting with regions around the globe. + **Budget & Resource Stewardship:** Own global marketing budgets for assigned assets, ensuring strategic investment and ROI-driven execution. **Qualifications** + 10+ years in pharmaceutical or biotech marketing, with deep experience in launch strategy and pre-launch planning, global preferred + Proven success leading cross-functional teams through late-stage development and global commercialization + Expertise in global congress planning, KOL strategy, and market readiness frameworks. + Strong strategic thinking, business case development, and stakeholder influence. + Experience in Nephrology, Immunology, or autoimmune therapeutic areas preferred. + Undergraduate degree in marketing, science, or business required; advanced degree (MBA, PharmD, PhD, MD) strongly preferred. + Location: Remote, with ability to be in Princeton, NJ for moments that matter + Willingness to travel up to 30% globally. **Competencies** **Accountability for Results -** Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change. **Strategic Thinking & Problem Solving -** Make decisions considering the long-term impact to customers, patients, employees, and the business. **Patient & Customer Centricity -** Maintain an ongoing focus on the needs of our customers and/or key stakeholders. **Impactful Communication -** Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka. **Respectful Collaboration -** Seek and value others' perspectives and strive for diverse partnerships to enhance work toward common goals. **Empowered Development -** Play an active role in professional development as a business imperative. Minimum $183,335.00 - Maximum $274,160.00, plus incentive opportunity: The range shown represents a typical pay range or starting pay for individuals who are hired in the role to perform in the United States. Other elements may be used to determine actual pay such as the candidate's job experience, specific skills, and comparison to internal incumbents currently in role. Typically, actual pay will be positioned within the established range, rather than at its minimum or maximum. This information is provided to applicants in accordance with states and local laws. **Application Deadline** : This will be posted for a minimum of 5 business days. **Company benefits:** Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits. Come discover more about Otsuka and our benefit offerings; ********************************************* . **Disclaimer:** This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will be given consideration for employment without regard to race, color, sex, gender identity or gender expression, sexual orientation, age, disability, religion, national origin, veteran status, marital status, or any other legally protected characteristic. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation, if you are unable or limited in your ability to apply to this job opening as a result of your disability. You can request reasonable accommodations by contacting Accommodation Request (EEAccommodations@otsuka-us.com) . **Statement Regarding Job Recruiting Fraud Scams** At Otsuka we take security and protection of your personal information very seriously. Please be aware individuals may approach you and falsely present themselves as our employees or representatives. They may use this false pretense to try to gain access to your personal information or acquire money from you by offering fictitious employment opportunities purportedly on our behalf. Please understand, Otsuka will **never** ask for financial information of any kind or for payment of money during the job application process. We do not require any financial, credit card or bank account information and/or any payment of any kind to be considered for employment. We will also not offer you money to buy equipment, software, or for any other purpose during the job application process. If you are being asked to pay or offered money for equipment fees or some other application processing fee, even if claimed you will be reimbursed, this is not Otsuka. These claims are fraudulent and you are strongly advised to exercise caution when you receive such an offer of employment. Otsuka will also never ask you to download a third-party application in order to communicate about a legitimate job opportunity. Scammers may also send offers or claims from a fake email address or from Yahoo, Gmail, Hotmail, etc, and not from an official Otsuka email address. Please take extra caution while examining such an email address, as the scammers may misspell an official Otsuka email address and use a slightly modified version duplicating letters. To ensure that you are communicating about a legitimate job opportunity at Otsuka, please only deal directly with Otsuka through its official Otsuka Career website ******************************************************* . Otsuka will not be held liable or responsible for any claims, losses, damages or expenses resulting from job recruiting scams. If you suspect a position is fraudulent, please contact Otsuka's call center at: ************. If you believe you are the victim of fraud resulting from a job recruiting scam, please contact the FBI through the Internet Crime Complaint Center at: ******************* , or your local authorities. Otsuka America Pharmaceutical Inc., Otsuka Pharmaceutical Development & Commercialization, Inc., and Otsuka Precision Health, Inc. ("Otsuka") does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any Otsuka employee directly or through Otsuka's application portal without a valid written search agreement in place for the position will be considered Otsuka's sole property. No fee will be paid if a candidate is hired by Otsuka as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

THE OPPORTUNITY The Manager, Marketing Analytics supports multi-channel customer marketing programs by providing insights, analysis, and recommendations that improve marketing and conversion effectiveness. This role is responsible for collaborating across enrollment marketing, admissions, and technology teams to optimize digital marketing programs (paid, earned, and owned mediums) to enhance and influence customer acquisition, segmentation, targeting, and return on marketing investment. As a proactive, collaborative partner, this position will clearly display and articulate actionable insights to influence data-driven marketing decisions. WHAT YOU WILL DO Evaluate the effectiveness of marketing actions, recommend segmentation approaches, and deliver actionable insights to improve engagement and lifetime value. Develop and track key performance metrics related to marketing effectiveness and impact on conversion (enrollment) and lifetime value; responsible for developing and maintaining analytics reports and dashboards on web traffic, lead generation, marketing attribution, and program enrollment trends to provide insight to key stakeholders. Leverage advanced data tools, including artificial intelligence (AI), to automate data processing and analysis workflows, enhancing efficiency and expanding analytics capabilities across the Marketing team. Use statistical analysis, testing, and modeling to provide strategic recommendations for optimizing the College's marketing budget and tactics to maximize return on investment. Conduct quantitative research, experiments, and A/B tests designed to improve and optimize conversion rates across a variety of owned and paid digital channels: paid and organic search, display advertising, email, and web properties. Serve as a consultative lead with campus partners for all digital media (paid, earned, and owned) strategies aimed to move target audiences from awareness to enrollment to lifelong engagement with the College. Lead overall learning agenda, and the design, generation, and evaluation of customer insights and strategies for data collection. Share in development and reporting of industry trends, best practices, and opportunities to internal team. Adopts Agile methodologies and practices (Scrum framework) to ensure efficient and productive execution of work. Expected to collaborate with Agile team members to meet the full team's sprint goals. Assumes additional responsibilities as required. YOUR TEAM WILL INCLUDE N/A WHAT EDUCATION AND SKILLS YOU WILL NEED Bachelor's Degree in analytics, statistics, computer science, marketing or other business-related field. A minimum of 4-6 years of experience focused on business and/or marketing intelligence, marketing campaign measurement, and/or sales database management. Highly analytical and detail-oriented. Conscientious in regard to managing data and analytical quality. Advanced quantitative and statistics knowledge. Proven experience with data analysis tools (Excel), marketing automation software, digital analytics platforms (Google Analytics or Adobe Analytics); cloud-based CRM (Salesforce's Salescloud and or Marketing cloud); data visualization tools (such as Tableau, Google Data Studio or Qlik); and market research tools. Familiarity with AI tools (Copilot, ChatGPT) for research, data and analysis tasks. Strong Web, print, social, and verbal writing and communication skills. Understanding of usability and user-centered design. Team-oriented and self-motivated, with the ability to think creatively and analytically; able to work effectively in an autonomous environment when needed. A deep interest in the latest developments, industry trends, and best practices for digital marketing, paid media and market research business analytics. Envisions and proposes new methods to perform tasks that support ET&A; takes thoughtful risks; and accepts new and ongoing initiatives, objectives, and solutions to gain sought-after results. Anticipates and embraces change; demonstrates willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions. HOW AND WHERE YOU WILL WORK Hybrid working arrangements available with at least one day a week in the office and others as needed and required at the manager's discretion. ADDITIONAL SKILLS YOU MAY HAVE Master's Degree a plus, not preferred if experience with latest technology and marketing trends are demonstrated. Experience working in an Agile organization preferred. Experience with SQL, R or Python a plus. This is an exempt position with the following pay range: $81,635-90,706 depending on a candidate's experience; the role is also eligible for bonuses based on performance and budget. Babson College offers a comprehensive benefits package for full-time employees working at least 28 hours per week. Insurance Coverage: Medical, dental, vision, group life and long-term disability insurance, business travel accident insurance, and mental health benefits. Time Off: Starting at 3 weeks of vacation annually, 2 weeks of sick time, 1 week of paid family illness time, 6 weeks of paid parental leave, and 12 paid holidays per year. President's holidays are determined each year. Retirement: Participation in a 403(b) retirement plan with mandatory employee contributions and a 4:1 employer match. Additional Benefits: Wellbeing programs, virtual fitness platform, and employee assistance program. All questions or concerns about this posting should be directed to the Office of Human Resources at *************.