Senior manager of marketing jobs in Perth Amboy, NJ - 3,997 jobs
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Senior Manager, Marketing Finance
Unilever Brazil
Senior manager of marketing job in Hoboken, NJ
OB PURPOSE
As a member of the B&W North America Finance, this role will support the NA B&W Marketing team, reporting to the Head of Finance for Beauty & Wellbeing North America and will be based out of Hoboken, New Jersey. The essence of this role is to provide guidance and financial insights to the Marketing team on innovation business cases. This role will span responsibilities of investor board, BMI management, Media performance partnering, and strategy.
KEY RESPONSIBILITIES
The role provides great exposure to senior stakeholders, on a broad range of strategic topics and at the same time, high level of independence to build agenda and development plan.
The SeniorManager works closely with senior leadership of the North America B&W business, covering the following main areas:
Collaborate with cross-functional teams (R&D, Marketing) to evaluate the financial viability of new product development and innovations.
Provide financial insights and analysis to support decision‑making in innovation projects, ensuring alignment with the company's strategic goals and ROI targets.
Monitor the financial performance of innovation initiatives, highlighting key risks and opportunities to stakeholders.
Develop and track key financial metrics related to innovation performance, including P&L impact, margin analysis, and forecast accuracy.
Collaborate with the Marketing team on driving BMI investments that would generate better ROI and provide budget controls on CIP investments.
REQUIRED QUALIFICATIONS
10+ years of relevant finance experience within a corporate setting
A degree in accounting or a professional accounting qualification (CPA, CA, etc.)
Analytical thinking / problem solving ability.
Ability to combine multiple and different data points to draw conclusions
Apply systematic approach to identify and eliminate root causes
Sees problems through to a complete solution beyond the immediate next step
Business acumen
Understanding of the FMCG industry and the challenges
Rapidly absorbs new information, knowledge and applies new techniques, technology, and procedures
IT and Communication Skills
Excellent level of computer literacy (incl. Excel, PowerPoint & SAP) and numeracy skills
Professional communication skills for all levels of the organisation
Motivation and drive
Ambitious to hit personal targets and standards
Act to remove basic blocks to progress without waiting for others to do it
Team Working
Demonstrate commitment to the team in helping it achieve its goals and developing team members
Proactively share best practice, ideas, and insights with colleagues
Pay
The pay range for this position is $115,680 to $173,520. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus
This position is bonus eligible.
Long-Term Incentive (LTI)
This position is LTI eligible.
Benefits
Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
At Unilever, inclusion is at the heart of everything we do
We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer / Protected Veterans / Persons with Disabilities
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal.
Employment is subject to verification of pre‑screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
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$115.7k-173.5k yearly 2d ago
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Director of Marketing
The Highrise Group
Senior manager of marketing job in New York, NY
Director of Marketing - Real Estate / Architecture (Hybrid)
Highrise, a Brooklyn-based Architecture, Expediting & Development firm, is seeking a Director of Marketing to lead branding, digital marketing, and lead generation.
Requirements:
7+ years marketing experience (real estate preferred)
Experience creating short-form videos (Reels, LinkedIn, Instagram, YouTube Shorts)
Strong digital marketing, branding, and content skills
Experience with websites, LinkedIn, email campaigns, and pitch materials
Able to work independently and drive results
Position Details:
Full-time, hybrid schedule
Competitive compensation
Leadership role with growth potential
📍 Brooklyn, NY
Email resume + brief intro
$93k-155k yearly est. 4d ago
Performance Marketing Manager
Topline Pro
Senior manager of marketing job in New York, NY
We're looking for a strategic, data-driven Performance MarketingManager who's excited to lead our to lead paid media efforts on Meta and experiment with Google, YouTube, TikTok, and Reddit. turning digital ads into a efficient, scalable growth engine. This role is perfect for someone who thrives on testing, creative iteration, and smart decision-making - someone who loves building structure out of chaos and driving measurable results. You'll design and run experiments, manage budgets, partner cross-functionally to improve attribution and tracking, and continuously refine how Topline Pro connects with its audience. If you enjoy both the art and science of performance marketing and want to make a big impact fast, you'll feel right at home here.
⚡ What you'll do
Own the end-to-end management of paid marketing campaigns on Meta Ads Manager, with expansion into Google Ads Manager, TikTok Ads Manager, YouTube Ads, and Reddit.
Build and execute full-funnel media strategies designed to drive customer acquisition and retention.
Manage day-to-day campaign execution, including audience targeting, bid strategies, budgeting, and pacing.
Lead A/B and multivariate testing roadmaps across platforms, identifying opportunities to improve CTR, CAC, and ROAS.
Explore and scope new channel opportunities as performance stabilizes across core platforms.
Create briefs for new ad creatives and work with internal or external resources to bring them to life.
Build simple, repeatable systems for campaign launches, reporting, and learnings.
Develop and manage SEO and GEO / AEO strategies, including keyword research, content optimization, technical audits, and backlink development.
Partner with Data, Ops, and Engineering to ensure data accuracy and end-to-end attribution.
Collaborate with Sales to gather qualitative feedback on lead quality and optimize accordingly.
🎯 What we're looking for
3+ years of experience managing paid social campaigns for a high-growth B2B or SaaS product.
Proven track record running and optimizing paid campaigns on Meta, with experience in Google Ads Manager, YouTube Ads, TikTok Ads Manager, or Reddit Ads considered a strong plus.
Proficiency in GA4, and Excel/Google Sheets.
Hands-on experience designing and analyzing A/B or creative tests.
Strong analytical mindset - fluent in campaign metrics, CAC, and data storytelling.
Excellent copywriting instincts and ability to identify what resonates with small business owners.
Experience managing budgets, pacing spend, and reporting on performance.
Excellent communication and collaboration skills; ability to partner cross-functionally with creative, brand, and digital teams.
Comfortable driving complex projects independently while staying highly organized.
Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision making.
🤗 Who you are
You're a builder - you like to create systems, dashboards, and workflows that bring order to chaos.
You balance creativity with data - you trust your gut but verify it with numbers.
You take initiative, follow through, and own your results.
You're energized by collaboration and open feedback loops.
You care about helping small business owners succeed and love seeing your work drive real outcomes.
📅 Hiring Process
Recruiter Screen
Hiring Manager Screen
Ops Screen
Onsite
Cofounder Screen
🙌 What we offer
$130K-$150K base salary range + equity
Full Medical, Dental, and Vision Health Coverage
Computer and workspace enhancements
401(k) plan (non-matching)
Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year
Company-paid Wellhub membership for fitness and wellness
Dinner covered with Uber Eats + a stocked kitchen to keep you fueled
Opportunity to take on significant responsibility and ownership in scaling a product that can change the lives of home service pros
🤝 Our Values
No Bullsh*t: We create meaningful results for our customers and drive growth for our team-ensuring progress and impact are felt every day. Our focus, both internally and externally, is on delivering genuine value rather than superficial solutions or benefit without purpose.
Think Big, Learn Fast: We move quickly, acting on data to uncover insights and solutions. We embrace risks, knowing every experiment fuels growth-even when it doesn't go as planned.
One Team, One Dream: We tackle challenges together with creativity, and an open mind-always seeking solutions and embracing fresh ideas to win as a team.
Empower Every Voice: We welcome diverse perspectives and bold ideas, creating space for authenticity and respect-because great ideas come from everywhere.
Be an Owner: We take responsibility for outcomes, act in the company's best interest, and treat every dollar as our own. We move with urgency, think long-term, and take pride in driving impact.
Boom!: We take time to celebrate each other's achievements, big and small-at work and in life-because shared success fuels lasting momentum. And we end all team meetings in a “Boom!”
About Topline Pro
We're building AI powered Shopify for service businesses. We help service pros (e.g., roofers, landscapers, painters, cleaners) acquire direct business, fast. Up and running within minutes using Gen AI, our digital storefront products help pros get discovered, trusted, and booked repeatedly.
Topline Pro is co-founded by Nick Ornitz (CEO) and Shannon Kay (CPO) with an excellent team of 90+ rockstars with plans to expand more in 2025. We serve thousands of local service businesses and were named as one of the 2023 and 2024 top 50 Tech Companies building for SMBs.
We're YC-backed and well funded with several years of runway, and we've experienced rapid growth in the past year. We're in a phenomenal position to scale-with the financial foundation, product-market fit, and momentum to go big. You'll be joining at an inflection point-where the groundwork is laid and the path to massive impact is clear.
We believe “great candidates” do not come about through simply a checkmark next to past experiences. We believe in hiring people not just skills. Even if you do not check every box but find excitement at the prospect of working with us in this capacity, please apply.
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$130k-150k yearly 3d ago
Director, Global Medical Affairs Strategy - Solid Tumors
The Antibody Society
Senior manager of marketing job in Princeton, NJ
At Genmab, we are dedicated to building extraordinary futures together by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals' unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees. Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.
Director, Global Medical Affairs Strategy - Solid Tumors The Role
The Genmab pipeline comprises robust and diverse antibody products in immuno‑oncology and beyond. Reporting to the Global Medical Affairs Strategy Lead (MASL), the Director will be responsible for the development and execution of the Global Medical Affairs strategic and tactical plans for the asset(s) for the primary indication as well as new indications to expand into as part of the asset life cycle management. The Director should have a strong background and experience in the field of solid tumors, with proven ability to translate and align commercial and scientific goals and objectives into actions. The Director will work as an integral part of the Medical Affairs Strategy Team in close alignment with the Global Medical Affairs Strategy Lead and the cross‑functional medical affairs cross‑functional partners, providing input and strategic direction for the program. The Director will also support data generation and life cycle management initiatives as well as establish and maintain the relationships with the global thought leaders in support of the programs.
Job Responsibilities
Lead annual medical planning for asset(s); Work closely with extended medical affairs functions (global and regional markets) to inform and implement overall medical strategy for designated products and/or therapeutic areas
Lead and execute on engagement strategy with thought leaders, patient advocacy groups, professional societies and institutions
Lead the planning and execution of Early Access Program, and investigator initiated trials program, within appropriate standards for compliance, quality, timeliness, and budget - in alignment with MASL
Contribute and execute on the life cycle management of the asset(s)
Drive collaboration with cross‑functional teams (e.g. commercial, field/regional, medical information/communication, HEOR) to provide support, medical review, and medical expertise advice as required
Collaborate with medical and clinical operations departments to coordinate the planning, execution, and management of clinical trial activities across medical affairs functions
Contribute to effective publication planning to ensure consistent and meaningful scientific communication
Contribute to the development of internal guidance and process/resource documents
Contribute to development and review of regulatory documents for regulatory submissions
Serve as medical reviewer and expert on promotional and medical review committees
Inform development of strategies to demonstrate the value of disease/products with focus on payer and clinical decision‑maker outcomes
Lead the strategy team congress activity planning in collaboration with cross‑functional stakeholders, and compiling of congress reports including key competitive intelligence
Lead and collaborate on cross‑functional launch activities globally
Requirements
Scientific or Medical Degree (Pharm D, PhD, MD) required
Expertise in clinical landscape of solid tumors required; Knowledge of gynecological cancers is preferred.
7+ years of medical affairs or clinical development background in oncology
Biotech / Pharmaceutical industry experience, with strong understanding of solid tumor drug development and medical affairs function
Ability to work successfully under pressure in a fast‑paced environment and with tight timelines
Demonstrated ability to lead strategically, drive performance, build alignment, inform, negotiate, and collaborate across partnerships
Ability to lead collaboratively across various internal stakeholders and develop trusted partnerships
A strong ability to interpret and articulate clinical/HEOR data and the impact on development programs
In‑depth understanding of compliance and regulatory requirements for pharmaceutical Medical Affairs, R&D and Commercial work
Knowledge of evidence‑based medicine concepts, applied biostatistics and health economics are desirable
Demonstrated organizational skills to manage multiple projects simultaneously, prioritize projects effectively and communicate at all levels within the company
Strong written and verbal communication skills (including presentation skills)
Ability to travel locally and internationally to conferences and other meetings, which will include occasional weekend travel
Salary
For US based candidates, the proposed salary band for this position is $203,840.00---$305,760.00. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long‑term incentives.
Benefits
401(k) Plan: 100% match on the first 6% of contributions
Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well‑being support
Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
About You
You are genuinely passionate about our purpose
You bring precision and excellence to all that you do
You believe in our rooted‑in‑science approach to problem‑solving
You are a generous collaborator who can work in teams with a broad spectrum of backgrounds
You take pride in enabling the best work of others on the team
You can grapple with the unknown and be innovative
You have experience working in a fast‑growing, dynamic company (or a strong desire to)
You work hard and are not afraid to have a little fun while you do so!
Locations
Genmab maximizes the efficiency of an agile working environment, when possible, for the betterment of employee work‑life balance. Our offices are crafted as open, community‑based spaces that work to connect employees while being immersed in our powerful laboratories. Whether you're in one of our office spaces or working remotely, we thrive on connecting with each other to innovate.
About Genmab
Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard‑working, innovative and collaborative team has invented next‑generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T‑cell engagers, antibody‑drug conjugates, next‑generation immune checkpoint modulators and effector function‑enhanced antibodies. By 2030, Genmab's vision is to transform the lives of people with cancer and other serious diseases with Knock‑Your‑Socks‑Off (KYSO ) antibody medicines.
Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com and follow us on LinkedIn and X.
Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com).
Note that if you are applying for a position in the Netherlands, Genmab's policy for all permanently budgeted hires in NL is initially to offer a fixed‑term employment contract for a year; if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed‑term employment contract.
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$203.8k-305.8k yearly 5d ago
Vice President Marketing
Biotalent
Senior manager of marketing job in New York, NY
VP of Marketing
📂 Department: Marketing
📈 Reports To: CEO
We're looking for a VP of Marketing who thrives in a startup environment and can build a go-to-market engine from the ground up. This role is ideal for someone with B2B healthcare SaaS experience, but who also understands how to leverage D2C tactics (e.g., reaching physicians via social channels like Facebook) when needed. You'll be responsible for driving brand positioning, market visibility, and pipeline generation - with a strong emphasis on growth strategy and execution.
Key Responsibilities:
Go-to-Market Leadership
Develop and execute a comprehensive GTM strategy for new products and features
Align marketing initiatives with sales and product teams to accelerate adoption
Build scalable demand-generation programs that convert across multiple channels
Brand & Positioning
Own and evolve brand identity and messaging for healthcare SaaS audiences
Translate technical capabilities into compelling narratives for clinical and executive stakeholders
Demand Marketing
Drive integrated campaigns across paid, organic, and social channels
Optimize performance marketing, landing pages, and conversion funnels
Experiment with D2C-style outreach where relevant (e.g., physician engagement via social platforms)
Startup Agility
Operate with a builder mindset-comfortable with ambiguity and rapid iteration
Implement marketing tech stack and processes for scale
Hire and lead a small, high-performing team
Requirements:
8+ years in B2B marketing, including 3+ years in a senior leadership role
Proven experience in healthcare SaaS and go-to-market strategy
Ability to balance brand-building with pipeline generation
Comfortable working in a fast-paced startup environment
Exceptional communication and storytelling skills
Must be based in NYC and available for in-person collaboration
Bonus
Experience with AI-driven or compliance-focused healthcare technologies
Familiarity with CMS programs like CCM and PCM
Success scaling a high-growth brand in competitive B2B healthcare markets
Compensation & Benefits
Competitive base salary: $180,000 - $220,000
Performance bonuses and stock equity
Full benefits package (health, dental, vision, 401(k))
Opportunity to shape the future of healthcare at a mission-driven company
$180k-220k yearly 3d ago
Amazon Vendor Growth Director - E-commerce Strategy
Bhired
Senior manager of marketing job in New York, NY
A large e-commerce brand is looking for a Director of Online Sales to manage and enhance its Amazon Vendor operations. The role requires expertise in driving sales growth through optimized listings and effective e-commerce strategies. Candidates must have experience in e-commerce leadership and strong skills in data and sales optimization. This position offers a competitive salary of $250k per year.
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$250k yearly 5d ago
Marketing & Communications Director
Jennifer Behr
Senior manager of marketing job in New York, NY
Reports to: CEO
Jennifer Behr is seeking an experienced marketing and communications leader to own the strategy and execution of comprehensive, 360° brand initiatives across seasonal campaigns and product launches. This role is responsible for all brand storytelling touchpoints and will oversee key functions across campaign production, influencer strategy, partnerships, press + VIP, events and experiences.
The ideal candidate is both strategic and executional, thrives in a fast-moving environment, and brings a strong point of view on luxury brand building. They are innovative and effective in driving growth. Given the ever-changing press and marketing landscape, this candidate is someone who is consistently innovating and coming up with new ideas. The Jennifer Behr brand is unique in that it has influence in the fashion, jewelry, bridal, hair and beauty industries.
Core Responsibilities
Brand Marketing Campaign Strategy
Own the brand marketing calendar, departmental budget oversight, and management of vendor and partner relationships.
Develop and execute 360° evergreen and seasonal brand campaign strategies.
Set key KPIs against each campaign in order to elevate brand presence and drive consumer engagement and sales growth.
Align with leadership and e-commerce/merchandising team on key brand moments and messaging, and position the brand for key exposure and sales momentum with each campaign.
Work cross-functionally with design, production, and e-commerce teams to ensure omnichannel cohesion on all brand channels.
Partner with internal team members on campaign creative, including briefs, shot lists, and timelines for photoshoots.
Creator & Influencer Strategy
Lead overall creator and influencer outreach, cultivating new relationships and maintaining organic relationships within our community. Organic relationship building is the core focus of the brand's tastemaker strategy.
Identify key customer segments, tastemakers, wardrobe stylists and hairstylists that will keep the brand front-facing in a wide breadth of categories, reaching our many different audiences.
Own the brand's affiliate program (LTK, ShopMY, etc.), monitoring and tracking all key KPIs.
Oversee influencer seeding campaigns, with targeted and tiered evergreen and launch-specific gifting strategy in-place.
Guide influencer selection process, deal structures, and partnerships, including negotiation and execution supported by junior team members.
Social Media Direction
Coordinate with the social team to ensure strong brand messaging/positioning is in place, both overarching and as it pertains to launch-specific and seasonal campaign initiatives.
Liaise with the social team on creator and community management approach, with daily engagement and moderation handled by the social team.
Partnerships
Own partner ideation, campaign planning, messaging, and content needs.
Execute contract negotiations and external partner communications (B2B, brand-to-talent and so forth.)
Establish partnership roadmapping and work closely with design, e-commerce/merchandising and production to bring collaborations to fruition.
Coordinate with wholesale team on retailer collaborations not limited to exclusive capsules, trunkshow promotion, co-op marketing and seeding opportunities.
Public Relations, Press & VIP Communications
Own brand press strategy for print, online and social pitching initiatives.
Work alongside editors and foster relationships with key players within the fashion, jewelry/accessories, beauty and lifestyle space to keep them informed on newness and key brand moments.
Work alongside press coordinator to write brand press releases and disseminate key press news and brand feature stories to top-tier publications.
Maintain celebrity & VIP relationships and coordinate with an external agency for key brand moments such as the Met Gala.
Qualifications & Experience
5+ years of experience in brand marketing and management, or communications within luxury fashion, beauty, or lifestyle.
Demonstrated success leading creative campaign development, creator initiatives, and cross-functional teams.
Exceptional written and verbal communication skills with a refined and consistent brand voice.
Highly organized, detail-oriented, and adept at managing multiple initiatives simultaneously.
Strong creative instincts and a deep understanding of visual storytelling.
Experience working directly with brand founders is a plus.
Why Jennifer Behr
Opportunity to lead and shape the marketing strategy of a globally recognized luxury accessories brand
Highly collaborative and creative environment
High-impact leadership role with room for growth
Competitive compensation and benefits package
Benefits
401(k)
Generous PTO policy
Summer Fridays program
Health/Dental/Vision insurance
Life & Disability insurance
Domestic Partner coverage
Commuter benefits
Flexible spending accounts
Jennifer Behr's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $120,000 - 150,000 annually; the base pay offered is based on location and may vary depending on job-related knowledge, skills, experience, and internal equity. Bonus structure can be available based on experience and performance.
$120k-150k yearly 4d ago
Director, Financial Services Growth & Strategy
Baringa Partners LLP
Senior manager of marketing job in New York, NY
A leading consulting firm is seeking an experienced Director to join their Financial Services practice in New York. The role involves building client relationships, leading project delivery, and mentoring junior team members. Candidates should have over 10 years of consulting experience, particularly within financial services, and exhibit strong leadership in areas such as data, risk, and technology strategy. The firm values a people-first culture and offers competitive benefits.
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$126k-173k yearly est. 5d ago
Senior Product Marketing Manager
Strava 3.5
Senior manager of marketing job in New York, NY
Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.
Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.
At Strava, we've got a mission to connect the world through movement, and we're committed to providing the endless motivation for athletes of all levels to live their best active life. To further this mission, we're looking for an experienced Product Marketing expert to join our ambitious Product Marketing team at a pivotal and exciting time for the organization. We're looking for an eager and adaptable leader who will make an immediate impact on the business, while helping to shape the future of our Product Marketing team and marketing excellence at Strava.
In this role, you'll be responsible for working across teams including Product, Brand & Social Media, PR, Design, Growth Marketing, Partnerships, UX Research and Consumer Insights, and more to bring your vision for helping Strava's 120M+ athletes truly get the most out of their Strava experience to life. You'll serve as a key strategic partner to the Product team, using market insights, competitive intelligence, and customer research to influence product roadmap prioritization. Your market expertise will help shape feature development decisions, ensuring we build products that resonate with our diverse athlete community while driving business growth. You'll focus on marketing new and existing product features that reinforce the value of our progress, exploration, community, competition, and subscription features, while leading integrated marketing for some of our highest priority initiatives.
You're excited about this opportunity because you:
Are customer-obsessed. You'll become a company expert on consumer needs, motivations, and drivers of activation and retention.
Have a strong marketing mind. You'll lead the development of messaging frameworks and positioning maps to guide marketing campaigns for target audiences.
Drive product strategy through market insights. You'll conduct/collaborate on competitive analysis, market research, and customer segmentation to inform product decisions and identify white space opportunities. You know how to translate market intelligence into actionable product recommendations that influence roadmap planning.
Think creatively and simplify the complex. Whether you're working with our software engineers to understand the value of machine learning for route recommendations or diving into data and insights to articulate the user problems they didn't even know they had, you're a master of getting the root of what makes a product awesome and how to convince users to care in simple, creative ways.
Thrive in collaborative environments. You will work closely with our product, UX, analytics, and research teams to synthesize data and insights that inform the product roadmap and marketing plans and test the effectiveness of your marketing efforts.
Are resourceful and action-oriented. You'll lead go-to-market plans supporting product priorities and new innovations and have a knack for finding and maximizing opportunities as they arise. You're comfortable operating in ambiguity and know how to develop an idea, get buy-in, and run point on making it happen.
Build systems that scale. You're passionate about creating processes, templates, and frameworks that make the entire marketing organization more effective. You see beyond individual campaigns to build sustainable systems that support long‑term growth.
What You'll Do:
Taking an audience‑first approach, putting the user at the center of every decision you make. You are able to develop an understanding of how best to reach and inspire our users quickly, knowing what data to leverage and how to access and interpret it.
Leading with ambition, optimism, and energy, seeking out opportunities to drive meaningful impact and can rally a broad cross‑functional team to a unified vision.
Weaving marketing expertise and creativity in order to bring great features to market in both proven and new ways.
Leading cross‑functional initiatives as the marketing voice in product development, owning end‑to‑end project coordination across Product, Engineering, Design, Analytics, and Growth teams. You'll manage complex stakeholder relationships, facilitate alignment across diverse teams, and drive go‑to‑market strategies and tactics.
Building scalable marketing systems and processes that enable the team to execute efficiently as Strava grows. You'll create repeatable go‑to‑market playbooks, establish marketing technology workflows, and develop measurement frameworks that can be leveraged across multiple product launches and feature rollouts.
Embracing ambiguity and change, thriving in an ever‑evolving environment of business needs and priorities.
What You'll Bring to the Team:
A BA, MBA Preferred
8+ years of professional experience in B2C product marketing in a corporate or startup environment, preferably with a direct‑to‑consumer app‑based product
Demonstrated experience leading cross‑functional teams and managing up to executive stakeholders, with a track record of building strong partnerships with Product Management, Engineering, Research and Design teams
A proven track record of driving successful go‑to‑market launches that drive product adoption in a distinctive and memorable way while delivering impact to the bottom line
Proven ability to create and document repeatable processes, playbooks, and frameworks that enable team efficiency and knowledge transfer across the organization
Fluency with data, including market and segment sizing, forecasting, and marketing efficacy in partnership with Business Growth and Analytics teams
Compensation Overview:
At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market‑based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three zones based on a cost of labor index for that geographic area. We will determine the candidate's starting pay based on job‑related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.
Compensation: $170,000 - $185,000. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package during the hiring process.
Why Join Us?
Movement brings us together. At Strava, we're building the world's largest community of active people, helping them stay motivated and achieve their goals.
Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you're shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.
When you join Strava, you're not just joining a company-you're joining a movement. If you're ready to bring your energy, ideas, and drive, let's build something incredible together.
Strava builds software that makes the best part of our athletes' days even better. Just as we're deeply committed to unlocking their potential, we're dedicated to providing a world‑class, inclusive workplace where our employees can grow and thrive, too. We're backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we're expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy‑related condition, marital status, height and/or weight.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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$170k-185k yearly 1d ago
Director of Strategy and Operations
Foundrae
Senior manager of marketing job in New York, NY
WHO WE ARE:
The Foundrae Collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express something of themself to the world. The Foundrae collection is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.
The collection is founded on a lexicon of archetypal, mythological and classical symbols with the intention of inspiring the wearer to take the wisdom passed down through generations and apply that to one's own life. Foundrae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already inside you - all you have to do is claim it.
The Role
The Director of Strategy and Operations will partner closely with the CEO and leadership team to guide strategic planning, project management, and cross-functional alignment across the company. This role blends strategic thought partnership with day‑to‑day operational leadership, ensuring that priorities are clearly defined and executed across the organization. This leader brings structure to company initiatives, strengthens processes that support luxury retail standards, and enhances communication and accountability across teams. Reporting directly to the CEO, this position will provide visibility, accountability, and seamless communication across all areas of the business
Responsibilities
Partner with the CEO to translate strategic priorities into structured plans that include defined goals, resourcing needs, and measurable outcomes.
Serve as a cross-functional leader, ensuring all departments move in alignment with company priorities and operational standards.
Lead and oversee multiple high-impact initiatives across retail, wholesale, e-commerce, production, and brand functions.
Build strategic frameworks that help teams understand priorities, sequencing, and interdependencies across projects.
Create and maintain project timelines, deliverables, KPIs, and reporting dashboards that support visibility at the leadership level.
Facilitate communication and collaboration across cross-functional teams.
Track progress across all strategic initiatives and proactively identify risks, operational gaps, or competing priorities.
Prepare leadership briefings, project summaries, and structured updates that enable informed decision-making.
Drive accountability by reinforcing deadlines, operational discipline, and follow-through across all levels of the organization.
Lead recurring cross-functional meetings, ensuring they are well-structured, action-oriented, and aligned to organizational goals.
Partner with retail leadership to enhance client experience, service standards, and the operational consistency expected within a luxury environment.
Collaborate with marketing, brand, and product teams to ensure operational readiness for launches, campaigns, and new collection releases.
Guide post-project evaluations to derive insights, strengthen organizational learning, and inform future planning cycles.
Support the development of organizational processes, SOPs, and governance structures that reinforce clarity and consistency as the company grows.
Requirements
7+ years of experience in strategy, operations, or project leadership roles within luxury retail, fine jewelry, or premium consumer products.
Experience partnering directly with senior leadership or founders in a high‑growth, entrepreneurial environment.
Strong strategic planning skills with the ability to translate vision into structured, actionable plans.
Deep understanding of luxury retail operations, client experience standards, and cross‑functional coordination.
Exceptional communication and interpersonal skills, able to influence and collaborate across all levels.
Strong organizational abilities with comfort managing competing priorities in a fast‑moving environment.
Experience developing reporting tools, dashboards, or systems that support operational transparency.
Demonstrated ability to identify challenges, propose solutions, and drive accountability across teams.
$126k-173k yearly est. 3d ago
Director of Ecommerce
Velvet Caviar
Senior manager of marketing job in New York, NY
VelvetCaviar.com is a leading lifestyle and tech accessories store with millions of shoppers every month. We're seeking a visionary, data-driven, and highly organized E-commerce Director to own and scale one of the fastest-growing Shopify brands of the past 3 years!
From campaign launches to conversion rate optimizations, this E-commerce Director will oversee all parts of the Shopify ecosystem. In addition, working closely with the Marketing Director to help drive efficient paid and organic traffic.
If you're someone who loves e-commerce, is driven to break new records, and is obsessed with perfecting the customer journey, this role is for you. Join us in building the next e-commerce powerhouse.
ABOUT US:
Velvet Caviar is a leading phone accessories brand with over 1+ Million social media followers and millions of customers, established in New York since 2015. We're mostly known for pioneering the tech accessories market with our stylish phone cases and matching accessories. Our products can be found in national retailers and on thousands of celebrities and influencers worldwide! With a smaller team environment, Velvet Caviar is a great place for collaboration, personal growth, and making an impact.
Visit our Instagram at @velvetcaviar and our website, velvetcaviar.com, to better understand the brand and product line.
RESPONSIBILITIES:
Shopify Store Growth
Develop, lead, and execute a world class eCommerce growth strategy
Oversee the Shopify storefront's performance, design, and user experience
Lead conversion rate optimizations with A/B tests, checkout flows, product page optimization, etc.
Manage the website designer and software development team members & agencies for website rollouts
Direct site merchandising: homepage, category pages, PDPs, search navigation.
Launch duplicate Shopify stores in foreign markets (Europe, South America, etc)
Marketing & Acquisition
Coordinate campaigns with the creative team for seasonal and promotional events
Coordinate product launches online - asset readiness, page builds, bundling, cross-sells.
Partner with the Marketing Director on paid media strategy (Meta, Google, TikTok, etc.)
Oversee retention programs across automated email, SMS, and CRM lifecycles
Implement and optimize loyalty, referral, and subscription programs
Oversee the SEO development with both on and off site programs
Technology & Data
Own the Shopify tech stack for all applications: Klaviyo, Yotpo, Gorgias, etc.
Ensure proper data tracking across GA4, Meta Pixel, server-side tagging, and attribution tools.
Derive advanced analytics for breakthrough revenue, AOV, CAC, LTV, ROAS opportunities
Manage vendors, negotiating contracts and holding them accountable to ROAS/KPI targets.
Evaluate and implement new e-commerce technologies or partners as needed.
Leadership & Team Building
Build and lead the e-commerce team & functions.
Recruit, coach, and develop high-performing team members.
Set team OKRs/KPIs aligned with the business' objectives.
Collaborate cross-functionally with Ops, Finance, and Product teams.
Financial Management
Set annual and quarterly growth targets for DTC sales.
Manage and optimize tech stack budget allocations.
Identify opportunities to improve profitability (AOV increases, retention boosts, better ROAS)
Partner with Ops on demand planning and inventory flow to align supply with demand.
REQUIREMENTS:
Experienced: 5+ years growing Shopify stores with a proven track record.
Accomplished: Scaled ecommerce revenue to 8 or 9 figures on Shopify.
Analytical: Obsessed with website performance, CRO, CVR, and AOV testing.
Technical: Skilled in leading web design & development rollouts.
Global: Experienced in launching and scaling international Shopify stores.
Adaptable: Thrives in a fast-paced, ever-changing environment.
Driven: Goal-oriented, ambitious, and relentless in pursuit of success.
PERKS:
Be a key strategic leader at a fast-growing, 8-figure brand.
Competitive salary + performance-based bonuses.
Hybrid schedule with 2 days per week in the Brooklyn Navy Yard office.
Generous PTO based on seniority
Health insurance coverage plus additional benefits.
Quarterly team events & retreats to connect and recharge.
Velvet Caviar is an equal-opportunity employer committed to a diverse workplace environment.
A leading financial services firm is seeking a Director of Architecture Governance to oversee the architecture governance program. Responsibilities include managing risks associated with technology and ensuring compliance with architectural standards. Candidates should have significant leadership experience, a strong background in risk management, and excellent communication skills. The role requires a Bachelor's degree in Computer Science or Engineering, along with relevant technical experience in tools like ServiceNow and Atlassian.
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$125k-170k yearly est. 2d ago
Director, Client/Evidence Strategy (US-based)
Genesis Research LLC
Senior manager of marketing job in Hoboken, NJ
Genesis Research Group is an international healthcare consultancy providing value evidence strategy, generation, synthesis, and communication services to life sciences companies. Delivering these services empowered by technology innovations has enabled us to become a trusted partner with our clients across the development and commercialization life cycle.
Combining both traditional and novel analytical approaches with diverse real-world data, including genomic, medical record, claims and patient-reported information, has allowed us to inform life science company internal decision-making as well as submissions and presentations to regulators, health technology assessment authorities and payers, the medical community, and patient organizations.
The professional in this role must possess and demonstrate experience leading HEOR and real-world evidence (RWE) studies and a passion for cultivating existing and new client relationships and identifying opportunities to enhance current HEOR and RWE business through strategic consultation and delivery excellence in the pharmaceutical, biotechnology and medical device sectors.
Flexible - hybrid or remote, depending on location.
Accountabilities within this role
Facilitate effective strategic consultations with clients and prospective clients.
Be a strategic partner to our clients, advising on evidence generation strategy and early study design including but not limited to data source selection.
Take responsibility for managing existing client relationships and routine engagements through strategic consultation on high-level direction of project, message generation, and dissemination of project plans.
Lead RWE and HEOR projects and provide project leadership to a cross-functional team of scientists and consultants.
Understand client needs and objectives to strategically drive Genesis Research Group offerings.
Participate in the new business development process and contribute to revenue expansion by partnering with the Commercial team and contribute to proposal development by conceptualizing the strategic scope of projects.
Mentor and supervise junior team members.
Maintain current knowledge of industry and scientific trends.
Contribute to a positive work environment and uphold the Genesis Research Group culture.
Qualifications
7+ years of consulting experience in RWE/HEOR.
Master's or PhD / PharmD degree within a relevant discipline (e.g., public health, health services research, HEOR or epidemiology).
Experience leading HEOR and RWE research methods, including study design and analysis.
Global and US RWE and HEOR experience preferred.
Experience and desire for supporting business development activities including proposal writing preferred.
Outstanding healthcare/life sciences industry knowledge.
Exceptional verbal and written communication skills.
Exceptional organizational skills and attention to detail.
Enthusiasm to learn and motivation to take opportunities to develop oneself and others within Genesis Research Group.
Ability to effectively work in a matrix environment in a fast-paced entrepreneurial workplace.
Compensation
Performance-related bonus.
Company-matched 401(k) plan.
Medical/dental/vision and other benefits.
Flexible PTO plan and 15 company holidays including the last week of the year.
Genesis Research Group is an equal opportunity employer.Learn more about our values and experience a better way to grow your evidence-based research career. #J-18808-Ljbffr
$125k-171k yearly est. 5d ago
Director of Digital Marketing & Growth Strategy
Portage Point Partners
Senior manager of marketing job in New York, NY
A leading strategic advisory firm is seeking a Director of Digital Marketing based in New York. This pivotal role involves managing the marketing technology stack and developing digital marketing strategies to drive growth. The ideal candidate should have over 10 years of experience in digital marketing or web development, especially within B2B environments. Strong leadership skills and expertise in platforms like HubSpot and WordPress are essential. A commitment to a collaborative, high-performance culture is vital for success in this position.
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$101k-160k yearly est. 5d ago
Brand Marketing Manager
Europerfumes
Senior manager of marketing job in Englewood, NJ
Who we are:
Europerfumes is the leading US distributor of artisanal fragrance brands. Founded in 1997, Europerfumes has decades of experience vetting and sourcing the best independent brands from all over the world. Today our portfolio includes over 15 brands (including Commodity Fragrances, Twisted Lily, Juliette Has a Gun, etc) for which we manage everything within the US. This management includes direct to consumer digital storefronts (including the site design, development and in-home experience), social media presence (including advertising and organic posts and stories), and retail distribution (with partners including the likes of Sephora, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Anthropologie, Bluemercury, Revolve and Kith-just to name a few).
What We're Looking For:
We are looking for a skilled & passionate Brand MarketingManager with proven experience in consumer, luxury goods to join our Brand Management team. This is a unique brand-building opportunity for someone wanting to leave their mark in the industry. As a Brand Manager, you are responsible for defining strategies, building trade marketing plans and business model metrics. Additional responsibilities will include retailer needs, budget ownership, 360 planning, press relations, asset management, events, support customer and founder meetings. This role is for someone who thrives in an entrepreneurial environment with the ability to work collaboratively and autonomously.
This position is responsible for managing a curation of 2-4 niche fragrance brands as a sub-division of our larger portfolio. Reporting into the SVP, you will partner closely with cross-functional teams including Physical and Digital Marketing, Education & Events, and Sales. Externally you will be the daily point of contact to our brands.
Key Responsibilities
Brand Strategy & Marketing
Develop and execute a comprehensive 360° U.S. marketing plan and calendar across all touchpoints.
Ensure global alignment on product launches, marketing initiatives, and brand standards.
Lead brand training and education initiatives for internal teams and partners.
Monitor competitor activity, identify best practices, and implement strategic learnings.
Manage Founder Relationship. Responsible for agenda and content in bi-weekly meetings with the founder.
Commercial & Distribution Management
Oversee distribution strategy and identify growth opportunities across channels.
Manage brand assortment, merchandising guidelines, and in-store execution.
Prepare forecasts, opening orders, and expansion plans for novelties and core assortments.
Oversee pricing architecture, MSRP, margins, and category profitability.
Inventory, Financial & Budget Ownership
Own inventory performance and Open-to-Buy (OTB), ensuring optimal on-hand availability.
Working closely with our internal planner, brand and retail partners to track best sellers, novelties, and purchasing commitments year-to-date.
Manage and track A&P budget utilization to ensure efficiency and ROI.
Product Launch & Execution
Lead new product launches, including planning, seeding, education, and go-to-market alignment.
Create adaptable toolkits, guidelines, and assets that regional teams can modify based on local market and channel needs while maintaining global brand coherence..
Reporting & Performance Management
Deliver accurate end-of-month reporting, including sell-in and sell-out analysis.
Present quarterly business reviews, covering YTD performance on A&P, purchasing, sell-in/sell-out, and marketing initiatives.
Evaluate brand performance weekly and monthly, taking corrective actions to achieve targets.
Qualifications:
Bachelor's degree.
Minimum of 3-5 years of experience in luxury consumer goods, with a beauty background preferred.
Strong analytical skills and attention to detail.
Ability to work in a fast-paced environment and handle multiple projects simultaneously.
Excellent communication, interpersonal, and organizational skills.
Strong proficiency in Microsoft Excel.
Knowledge of social media platforms and digital marketing.
Ability to work independently and as part of a team.
The expected base pay range for this position is $95,000 - $110,000 , based on a variety of factors including qualifications, experience, and geographic location. We offer a comprehensive benefits package including: medical, dental, and vision insurance, paid time off, and employee perks/discounts.
Europerfumes is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
$95k-110k yearly 5d ago
Global Product Marketing Director: Beauty & Innovation
Amika, LLC
Senior manager of marketing job in New York, NY
A leading haircare company based in New York is seeking a Director of Global Product Marketing to drive innovation and product strategy. This role requires a strong background in product marketing with at least 10 years of experience, including experience in mentoring and managing teams. The ideal candidate will have a proven track record in developing compelling product narratives and will be involved in both creative and analytical aspects of the marketing strategy. This position offers a hybrid work environment and competitive salary.
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$115k-167k yearly est. 4d ago
Director, eCommerce Payments Solutions
Jpmorgan Chase & Co 4.8
Senior manager of marketing job in New York, NY
A leading financial services firm in New York is seeking a Product Solutions Director to guide sales advisory and optimize complex problem-solving in eCommerce Payments. This role requires extensive experience in product solutions and sales strategies, with a passion for delivering client-centric solutions. The ideal candidate should have over 8 years in leadership roles and expertise in the financial sector, along with a track record of transforming sales and technology.
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A growing events and content company is seeking a performance marketing leader to help improve and grow their marketing team. The ideal candidate will have leadership experience in digital and offline marketing, with a strong analytical background. Responsibilities include leading ticketing growth, managingmarketing strategies, and supporting PR. This role offers a competitive salary, benefits including health insurance, and a vibrant creative community.
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$52k-107k yearly est. 3d ago
MMIC Product Marketing Manager II
Mini-Circuits 4.1
Senior manager of marketing job in New York, NY
A leading electronics manufacturer in New York is seeking a Product Manager II to oversee marketing activities for the MMIC product line. The ideal candidate will possess a Bachelor's degree in Electrical Engineering and 3-5 years experience in the RF/Microwave industry. Responsibilities include creating marketing materials, supporting sales initiatives, and collaborating with cross-functional teams to meet customer needs. This position offers a competitive salary range of $105K - $120K.
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$105k-120k yearly 1d ago
Director, Global Product Marketing
Amika, LLC
Senior manager of marketing job in New York, NY
amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you.
we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.
we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.
having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™.
the job
as the Director, Global Product Marketing, you'll play a critical role on the Global Brand Management Team, partnering with the Senior Director to build our product, portfolio, and 3-year innovation strategy to reinforce brand equity and achieve business objectives. You'll be the strategic lead and day-to-day driver behind product marketing-balancing data, insights, and inspired by intuition - to shape the future of our pipeline.
this role manages and mentors two experienced product marketingmanagers, guiding them with clarity, creativity, and care. You'll foster a culture of curiosity and accountability, helping your team grow while keeping them energized and focused. Reporting to the Senior Director, you'll also serve as the gatekeeper of global product marketing, working cross-functionally to deliver a cohesive, high-impact innovation strategy across all amika channels and markets.
salary
$130,000 - $150,000 DEO + bonus
location
hybrid (must be based nyc + have the right to work in the US)
what you'll do PRODUCT, PORTFOLIO & INNOVATION STRATEGY
Shape and drive the creation of a 3-year innovation roadmap in collaboration with product development, that drives the business + reinforces brand equity, increasing the focus on global relevance + resonance with our key professional + consumer targets across all channels (professional/retail/dtc/international)
Maintain a big-picture mindset while obsessing over the details-ensuring our pipeline is strategically sound, emotionally resonant, and operationally feasible.
Lead with data + insights, including market analysis, consumer insights, and commercial opportunities and collaborate cross functionally with international markets, sales, education, pro, regulatory + operations to deliver innovation + product optimizations. Support the execution of portfolio roadmap including product architecture, pricing strategy, + SKU management
Lead repackaging updates: Collaborate with sales, operations, marketing, creative and regulatory teams to strategically plan and execute updates to existing packaging. Optimize design, messaging, brand consistency, claims, costs and operational efficiency
PRODUCT INNOVATION
Partner with cross functional departments to develop and align on all new retail and professional product launches / reformulation / repackaging strategy, in line with brand, financial and sustainability goals that deliver on channel needs
Infuse innovation and encourage creativity + cross- department collaboration. Partner with product development and creative team on new product concepts, names, positioning and claims.
Partner with Marketing and sales teams to develop new product sizes and sampling strategies, in alignment with financial targets and core business strategies
Ownership of Stage Gate meetings: Oversee presentation of all new launches updates /proposals for both Retail and Professional to Management in monthly Stage Gate meeting. Leverage expertise of cross functional partners (finance, etc) to support presentation
Monitor, manage and optimize performance of new products once in the market, collaborating with GTM team to update toolkits / PDP copy as needed distributing to cross-functional teams
With cross functional team input, track and analyze amika product launch performance for key learnings and future application
CLAIMS & TESTING
In partnership with brand + regulatory, support development of a strategic brand claims roadmap that is relevant and ownable for amika
Work with product development and regulatory to develop desired product claims for efficacy testing and final claim list for each product launch. Partner with marketing + education to ensure claims address communication + retailer objectives.
Lead Concept/Panel/HUT/Claims testing initiatives and analysis for all launches to evolve and optimize claims and positioning as needed. Work with regulatory to ensure study methodology and questions are set up to capture our key learning priorities
FINANCE
Drive COGs analyses and propose suitable formula/packaging/sizing/pricing in accordance with financial objectives and consumer / professional expectation
Partner with finance on COGs and international pricing strategy to ensure financial viability on new projects
Partner with planning, sales & marketing teams to collect global volume estimates and project size of prize for new projects
ARTWORK
Oversee the timely completion of all artwork, working with creative, copy, ESG, legal and regulatory departments to ensure compliance. Manage the complexities of regional variants and translations
Cascade artwork to marketing and communication teams in time for all asset development and creative layouts
PRODUCT COMMUNICATION: LAUNCH TOOLKITS & PDP
Lead the development of best-in-class dynamic product marketing presentations for internal and external use, in accordance with brand codes and aesthetic. Include the launch strategy/trends, product features, benefits, claims, ingredients, price, sizes and packaging to support Marketing, Education, Sales & Customer Service
Collaborate with global brand marketing on development of all GTM materials + copy, in partnership with editorial, creative and regulatory teams to ensure consistency of message across all marketing, packaging and PDP
Identify opportunities to update existing product communication to optimize consistency or claims
Oversee the availability of material for photography, including creation of comps
BRAND & MARKET ANALYTICS
In partnership with the product marketingmanagers, analyze market trends and brand/product performance to inform innovation / portfolio decisions: conduct in depth market & competitive analysis to identify white space opportunities and develop unique product propositions based on market and category trends. Leverage findings from consumer insights, social listening, CRM data, sales
Closely monitor trends and new launch activity to Identify innovation opportunities for amika. Identify competitor best practices across all touch points, including product and packaging innovation, claims, sampling, and consumer experience
TEAM LEADERSHIP + MENTORSHIP
Lead and mentor two experienced product marketingmanagers-providing strategic direction, coaching, and growth opportunities while ensuring they are empowered to own their lanes and succeed.
Foster a team culture rooted in curiosity, creativity, accountability, and continuous learning.
Champion team collaboration, encourage innovation, and help problem-solve roadblocks to ensure smooth and successful execution.
must haves
10+ years of relevant experience in Product Marketing & Development within beauty, cosmetics, or personal care; haircare and/or professional brand experience strongly preferred.
Proven experience mentoring and managing high-performing product marketers; able to inspire, challenge, and elevate seasoned talent.
3+ years of people management or supervisory experience.
Experience in professional services channels (salon, stylist, or education) is a plus but not required.
Bachelor's degree in marketing, Business, or a related field.
Proven expertise in global innovation, claims development, and product storytelling rooted in consumer and market insights.
Ability to synthesize data, insights, and creative vision into a compelling strategy-and confidently guide a cross-functional team toward execution.
Demonstrated ability to provide clear and concise direction, delegate effectively, and balance execution with developing talent to deliver high-quality products.
Strong business acumen and analytical thinking, with proficiency in marketing analytics tools and Microsoft Office (especially Excel and PowerPoint).
Exceptional cross-functional collaboration skills, with experience partnering across R&D, Regulatory, Creative, Sales, and Education teams.
Creative thinker with a passion for culture, trends, and innovation.
Entrepreneurial, proactive mindset with the ability to build scalable processes, navigate ambiguity, and thrive in fast-paced environments.
Proficient in project management and collaboration tools such as Asana, Slack, and SharePoint.
ready to apply
please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!
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How much does a senior manager of marketing earn in Perth Amboy, NJ?
The average senior manager of marketing in Perth Amboy, NJ earns between $98,000 and $161,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.
Average senior manager of marketing salary in Perth Amboy, NJ
$126,000
What are the biggest employers of Senior Managers Of Marketing in Perth Amboy, NJ?
The biggest employers of Senior Managers Of Marketing in Perth Amboy, NJ are: