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  • Test Director, Submarine HM&E

    Oceaneering International, Inc. 4.7company rating

    Senior manager of marketing job in Chesapeake, VA

    Company Profile Oceaneering Marine Services Division (MSD) has over 30 years of experience providing full-service submarine and surface ship repairs supporting maintenance and alterations aboard commercial and U.S. military vessels. We are SUBSAFE and DSS-SOC certified and perform high-consequence maintenance on assets that operate in demanding environments. Oceaneering Aerospace and Defense Technologies (AdTech) delivers solutions that enable humans to work safely and effectively in harsh environments - from underwater to the outer reaches of space. Our innovative solutions support the development and application of practical, cost-effective systems that meet our customers' challenges - from routine to extreme. Our experience and expertise across multiple industries uniquely positions us as a leader in the government, space, and maritime services markets. Our products and services meet the rigorous demands of the complex environments in which they operate, delivering results without compromising safety or reliability. Oceaneering is a global provider of engineered services and products, primarily to the offshore energy industry. We develop products and services for use throughout the lifecycle of an offshore oilfield, from drilling to decommissioning. We operate the world's premier fleet of work class ROVs. Additionally, we are a leader in offshore oilfield maintenance services, umbilicals, subsea hardware, and tooling. We also use applied technology expertise to serve the defense, entertainment, material handling, aerospace, science, and renewable energy industries. Position Summary As a Test Director at Oceaneering, you will have a hands-on role, directly involved in the testing processes for our cutting-edge technologies and systems. From planning and executing test programs to analyzing results and driving continuous improvement, you will ensure that our products meet the highest standards of quality and performance. Your expertise in test strategy development, team leadership, and collaboration will be essential in driving innovation and delivering exceptional results. Expectations of this function are: Being a self-motivated and focused individual with a strong attention to detail and high ethical standards. Performing basic engineering tasks and conventional design that may vary in nature. Having the ability to read and interpret blueprints, as well as SUBSAFE requirements. Being capable of working as part of a team of managers and technical personnel while supporting multiple projects. Possessing strong organizational skills and an analytical/logical approach. Demonstrating the ability to synthesize diverse information (technical, schedule) and exercise good judgment. Exhibiting good technical judgment and being expected to provide some independent evaluation, originality, and ingenuity. Demonstrating ability and willingness to perform hands-on testing work regularly in physically demanding environments, including ship or submarine engine rooms, involving tasks such as carrying pumps and other related activities. Duties And Responsibilities Directs test operations, and ensures testing operations are performed in accordance with approved procedures. Reviews test procedures, TGIs (Task Group Instructions) & OQE (Objective Quality Evidence) to ensure testing accomplished will meet all the requirements. Ensures all testing or required operations that will be performed during the assigned shift are listed on the LAT/TPOD and/or SPOD. If testing or operations are not listed on the LAT/TPOD, the TD shall not proceed before obtaining an approved change to the LAT/TPOD and/or SPOD. Ensures all prerequisites are satisfied and shall brief the personnel supporting the test on the requirements for performance of the test. TD shall also brief the Shipyard and Ship's Watch/Duty Officer of test status. The TD shall hold all members of the test team accountable to the TWD and follow all instructions concerning the test documents. Prerequisites include but are not limited to: a. Conduct a thorough test boundary installation check. Perform test set-up and assembly of test equipment as directed by TWDs. Develop system alignments verify they are performed and complete. Conduct a review of approved procedures prior to performance. Resolve any test document questions/concerns prior to proceeding to test. Responsible for preventing or stopping work or testing which could prevent safe performance of operations listed on the LAT/TPOD or SPOD. Ensures the personnel supporting the test are briefed on the requirements for performance of the test. Upon completion of the test, the TD shall review the document for completion and evaluate shipyard shipboard test results and problems and take appropriate corrective actions. Restores the system to a safe condition, as specified in the test document, and notifies the ship's Duty Officer that testing is complete. Reviews Work Packages to determine the appropriate testing to be accomplished. Develop Supplemental Test Instructions to support required testing. Develop and maintain a Test and Inspection Plan. Provides technical support to the project interfacing with engineering, planning, and production personnel to define testing plan. Develops, writes and processes proposed tag outs WAFs (Work Authorization Forms) and the resulting TORS (Tag Out Records Sheets) when required. Daily interface with SF and project personnel, and interface functions with other test organizations as identified by the Test Engineer Manager are an integral part of this task. Attend project meetings to provide input as necessary. Qualifications EDUCATION: Bachelor's Degree in a mechanical or electrical discipline from an accredited college or university or AS in a mechanical or electrical discipline from an accredited college or university with additional working knowledge of Submarine structural, mechanical and/or electrical system repair/installations. In lieu of a degree, a graduate of a Shipyard Apprenticeship Program with a minimum of five (5) years supervisory experience in Submarine/Shipboard structural, mechanical and/or electrical system repair/installations; or qualified Submarines with six (6) years of experience performing Submarine structural, mechanical and/or electrical system repair/installations. EXPERIENCE: A minimum of five (5) years experience in Submarine structural, mechanical and/or electrical system repair/installations. Minimum of six (6) years technical knowledge and operational experience with Naval Submarine and/or Surface HM&E systems. Working knowledge of SUBSAFE & Level 1, drawing and NAVSEA approved testing and certification/re-certification requirements. High comprehension of current testing requirements for certification/recertification of U.S. Navy submarines, surface ships, and special purpose vehicles/systems in order to serve as the subject matter expert. Have HM&E systems experience such Trim & Drain, High Pressure Air, Hydraulics, Power Generation/Dist., Switchboards/Panels, Circuit Breakers, Battery Systems, Shore power, Interior Communications, Announcing Circuits, Alarm/Indication/Monitoring Systems, Temporary Alarms/Communications, Ballast Control Systems, Steering and Diving Control Systems, etc. Minimum of four (4) years technical experience and operational knowledge with Dry Deck Shelters (DDS) HM&E maintenance. In Depth working knowledge of Deep Submergence Systems/Scope of Certification (DSS/SOC) and Divers Air Life Support System (LSS) Cleanliness requirements. High comprehension of Dry Deck Shelter (DDS) Testing requirements for certification/re-certification of U.S. Navy Deep Submergence System (DSS) in order to serve as the subject matter expert. Must be able to obtain a U.S. DoD Secret Security Clearance. Must be a U.S. citizen who is not a dual citizen of any other country. KNOWLEDGE: Strong computer skills. Working knowledge of Microsoft Suite and PeopleSoft experience is a plus. Excellent verbal and written communication skills. Background knowledge in government and commercial contract requirements. Additional Information PAY, BENEFITS AND WORK SCHEDULE: We offer a comprehensive and competitive benefits package. Employee benefits vary by role, however, may include Health and Wellness, Mental Health, Retirement Savings, Life and Disability, Paid Maternity and Parental Leave, Paid Time Off, Tuition Reimbursement, and an Employee Assistance Program. Equal Opportunity Employer All qualified candidates will receive consideration for all positions without regard to race, color, age, religion, sex (including pregnancy), sexual orientation, gender identity,national origin, veteran status,disability, genetic information, or other non-merit factors. How To Apply Regular full-time employees who apply will be considered along with external candidates. Employees with less than six months with their current position are not eligible to apply for job postings. Please discuss your interest in the position with your current manager/supervisor prior to submitting your completed application. It is highly recommended to apply through the PeopleSoft or Oceanet portals. #J-18808-Ljbffr
    $105k-148k yearly est. 3d ago
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  • Sr. Manager, Account-Based Marketing

    Blueprint30 LLC

    Senior manager of marketing job in Norfolk, VA

    ADP is hiring a Sr. Manager, Account-Based Marketing. In this position, you will be responsible for leading and implementing the Account-Based Marketing (ABM) / Account-Based Experience (ABX) strategy and execution to drive predictable activity and improve the quality of sales pipeline. The successful candidate will have the ability to convert desired business outcomes into an always-on ABM/ABX programs, including one-to-one, one-to-few, and one-to-many approaches. You will co-develop and manage the overall ABM/ABX program, including ideal customer profile design (ICP), buyer journey mapping, execution and optimization of digital and offline demand generation initiatives, display advertising, website personalization, email, social, events and others. You will coordinate with all related functions (e.g., Digital Marketing, Product Marketing, Sales Enablement, Sales, Content Marketing, Marketing Leadership, etc.) to co-build a comprehensive ABM/ABX approach to meet key objectives and drive growth. At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP. We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility. RESPONSIBILITIES: Partners with sales and marketing leaders/functions and ABX CoE to develop and own ABM/ABX program roadmap aligned to specific business outcomes Partner on overall ABM/ABX strategy and development, including the management and ongoing maintenance of ICP/segment criteria, buyer journey mapping and design, marketing/sales ABM/ABX program portfolio Assist in identify, develop and maintain ABM/ABX segmentation approach and design build of ideal customer profile (ICP) for strategic targeting and dynamic personalization Partner with marketing technologists for hands-on development, execution, and orchestration of online (paid media, website personalization, email, etc.) and offline (direct mail, phone, etc.) ABM initiatives to drive new opportunities and nurture existing database of target ICP leads/accounts Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend Take a data-driven approach to develop and optimize the efficiency and effectiveness of marketing channels to better nurture leads, increase conversion rates and improve the integrity of the overall database Work with Analytics Team to analyze campaign outcomes in detail, drawing insights and presenting results clearly to facilitate sound decision making and to continuously optimize our targeting and marketing mix Continuously seek improvement and automation opportunities, and pursue different approaches & tools to experiment with Identify and leverage prior executed campaigns, programs, and web assets to simplify deliverables and streamline program development process and share best practices to enable synergies and economies of scale to be realized across the entire organizational entity. Manage responsibility for all internal stakeholder approval for assigned programs and campaigns. Proactively monitors emerging B2B demand generation market strategies and tactics to identify potential new opportunities for ADP. Manages, schedules and controls daily activities and budget of projects with cross-functional management of teams across Marketing and Sales. This may include very complex initiatives that require a highly strategic approach to development. Identifies gaps and escalates requests for incremental funding if deemed necessary.
    $102k-132k yearly est. 1d ago
  • Website Marketing Manager

    ECPI University

    Senior manager of marketing job in Virginia Beach, VA

    This is not a remote position. This position will be based in our University Administration office located at 5555 Greenwich Road, Virginia Beach, VA 23462 Are you seeking a career at a university that promotes the enhancement of each student's professional and personal life through education? Then a career as a Website Marketing Manager with ECPI University may be for you! The Website Marketing Manager is responsible for planning, executing, analyzing and optimizing the university's websites. In this role, you will focus on optimizing key sections of our websites (e.g. homepage, college pages, programs and other landing pages) as part of ECPI University's overall efforts to enhance brand awareness, engagement and enrollment. You will focus on delivering a clean digital experience that showcases university programs, and helps visitors to discover, research and initiate their educational journey with us. You will work closely with marketing channel leads and align website content with the marketing calendar to support programs and campaigns. This role will also partner with developers, designers and analysts to improve the user experience. The ideal candidate will be strategic and highly capable of testing, learning and making data-driven decisions to support the university's goals. We are seeking someone who is driven, well-organized and highly collaborative. Primary Responsibilities Take primary responsibility for overall website performance, including engagement and inquiry conversion. Manage the website content calendar, ensuring support around peak seasons and key events for the university. Manage the day-to-day operations of ECPI University's websites, ensuring functionality, usability, and consistency across all platforms. Oversee design, structure, and content updates to support marketing, admissions, and academic initiatives. Work closely with internal stakeholders to integrate the websites into CRM and Lifecycle campaigns. Plan and implement site improvements, new features, and navigation structures to enhance the user experience. Analyze website and campaign performance to generate insights and incorporate into future planning. Ensure compliance with accessibility standards (ADA) and adherence to branding and design guidelines. Support search engine optimization (SEO) and web analytics strategies through effective content management and coding practices. Create and manage workflows that balance strategic priorities with intake requests from various stakeholders. Stay current with industry trends, emerging web technologies, and higher education best practices. Education/Experience Bachelor's degree in Marketing, Communications or related field Minimum 3-5 years' experience in website marketing management, with demonstrated success. Experience managing websites using content management systems (WordPress preferred). Skills/Abilities Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required Excellent problem-solving, communication, and collaboration abilities. Ability to balance analytical thinking with good design aesthetics Proficiency in Google Analytics required (Google Analytics Certification preferred) Knowledge of SEO principles, and best practices required Strong presentation skills with the ability to gain alignment on recommendations Understanding of layout principles, responsive design, and user experience (UX) concepts. Why Join ECPI? Shape the digital front door for thousands of students. Play a key role in transitioning to modern platforms and technologies. Collaborative, mission-driven culture. Competitive salary plus full benefits. Benefits of Employment ECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below: Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment Competitive compensation and medical/dental benefit plans PTO and holiday pay 401(k) participation with possible employer contributions ECPI University is proud to be an Equal Opportunity Employer.
    $78k-118k yearly est. 49d ago
  • Marketing Manager

    DOMA Technologies

    Senior manager of marketing job in Virginia Beach, VA

    Develop and execute comprehensive design concepts and marketing strategies that align with DOMA's business goals. Lead a small team of visual design and web design staff while fostering a collaborative and enjoyable work environment. As the lead content creator, write engaging copy, produce captivating visuals, and craft compelling narratives that resonate with our target audience. Collaborate with cross-functional teams including Sales, Software Engineering, and Recruiting to ensure marketing efforts are cohesive and aligned with company objectives. Act as a brand ambassador, ensuring consistency and excellence across all marketing collateral, campaigns, and communication. Adopt current design standards and innovate upon them, driving the brand forward. Build and maintain a marketing content library, inclusive of copy, graphics, an overarching style guide, and other collateral. Oversee the planning, execution, and analysis of marketing campaigns across various channels, such as digital, social media, events, and more. Stay up-to-date with marketing trends and technology advancements, and identify opportunities for innovative approaches that set our company apart in the industry. Monitor and analyze the effectiveness of marketing initiatives, using data-driven insights to refine strategies and optimize performance.
    $78k-118k yearly est. 60d+ ago
  • Marketing Automation Manager

    CBN

    Senior manager of marketing job in Virginia Beach, VA

    Development Integration - Remote (U.S. Based) The Christian Broadcasting Network (CBN) is seeking a Marketing Automation Manager to lead and optimize our email and SMS marketing programs. This role will design and execute automated, data-driven communications that engage, disciple, and steward supporters across CBN's multi-channel platforms. The ideal candidate is highly organized and results-oriented, using insights to strengthen supporter relationships, increase engagement, and advance CBN's ministry initiatives including The 700 Club , Superbook , humanitarian relief, prayer, CBN Films, and digital outreach. Serving in this position facilitates ministry activities and contributes to CBN's Biblical mission to advance the Gospel of Jesus Christ worldwide. The successful candidate will have the following qualifications: 5+ years of experience leading email marketing, SMS engagement, and marketing automation programs, or a combination of relevant education and professional experience Demonstrated ability to plan, execute, and manage large-scale digital communication programs serving diverse audiences Strong expertise in lifecycle marketing, segmentation strategies, personalization, and supporter journey development Proven success using marketing automation platforms and CRM systems to deliver targeted, data-driven communications Analytical mindset with the ability to evaluate performance metrics, identify trends, and drive continuous improvement Excellent organizational, communication, and project management skills, with the ability to manage multiple priorities in a fast-paced environment Strong collaboration and interpersonal skills, with experience partnering across departments and working with both internal and external stakeholders Knowledge of email deliverability standards, mobile messaging best practices, and regulatory compliance frameworks, including consent management Proficiency in data analysis, reporting, and insight development to support strategic decision-making and leadership communication Self-motivated, detail-oriented, and able to work independently while contributing effectively as part of a team Experience in nonprofit, ministry, or faith-based settings preferred, with understanding of donor engagement and digital ministry communication Familiarity with enterprise marketing automation platforms such as Iterable or comparable systems preferred Demonstrated life application Biblical principles and practices in alignment with CBN's nonprofit Christian mission CBN is a global nonprofit ministry demonstrating the love of God by sharing the Gospel through digital content, traditional media, and humanitarian aid. CBN offers a professional and rewarding work environment, competitive salary, and benefits package to include healthcare for full-time positions. If you meet the listed qualifications and are in agreement with CBN's mission and purpose, please click apply or visit our CBN Job Board at *********** for application and benefit information. We are unable to give full consideration to resumes without applications.
    $78k-118k yearly est. 31d ago
  • Advertising Manager

    Rivers Casino 3.3company rating

    Senior manager of marketing job in Portsmouth, VA

    This position provides end-to-end oversight of all advertising campaigns for the property, from concept development through execution and post-campaign evaluation. The ideal candidate is highly detail-oriented, strategically minded, and brings fresh, innovative ideas to engage both new and existing audiences. This role collaborates closely with the Director of Strategic Marketing and the Vice President of Marketing on the strategic development, direction, and implementation of all advertising initiatives to support overall business objectives. Supervisory Responsibilities: * Yes, will supervise 3-5 direct reports. Duties/Responsibilities: Advertising & Marketing * Provide comprehensive oversight of all advertising channels, including but not limited to social media, paid media, on-property signage, outdoor advertising, direct mail, and other promotional platforms. * Ensure accuracy, consistency, and brand alignment through thorough proofreading, quality control, and adherence to established timelines. * Utilize work management and project-tracking tools to effectively plan, manage, and execute marketing and advertising campaigns. * Manage and oversee the execution of approximately 10-20 campaigns per month, balancing priorities and deadlines. * Coordinate the development, production, and placement of internal and external marketing collateral and communications. * Oversee all advertising initiatives, marketing sponsorships, and external partnerships, including public relations firms and media agencies, ensuring alignment with strategic goals and brand standards. * Partner closely with media agencies to strategically plan and place media, manage budgets, optimize performance, and identify new opportunities to expand and strengthen the Rivers Portsmouth brand. * Develop and maintain operational procedures and workflows to ensure timely project delivery, cost efficiency, and consistent execution. * Identify short-term and long-term challenges, opportunities, and objectives; analyze relevant data; develop recommendations; and implement strategic solutions. * Prepare and deliver clear, compelling presentations and reports, both written and verbal, to internal stakeholders and leadership. Minimum Education and Experience Requirements: * Bachelor's degree is preferred. * Excellent communication skills both written and verbal. Knowledge, Skills, and Abilities: * Effective time management and outstanding organizational skills. * Interpersonal skills to build strong internal and external relationships. * Strong analytical and problem-solving skills to exercise good judgment in decision-making. * Ability to work independently in a fast-paced, fluid environment. * Creative, dynamic and enthusiastic personality with the ability to thrive under pressure. * Ability to prioritize and manage multiple projects simultaneously while meeting deadlines. * Understand how marketplace and competition impact business strategy. Certifications, Licenses, and/or Registrations: . * Gaming license/registration as required by jurisdiction(s). Physical Requirements: * Regularly required to walk, stand, see, talk, hear, use hands/fingers, and reach with arms. * Ability to stoop, kneel, and occasionally lift and/or move up to 50lbs. * Ability to work flexible schedules, including evenings, weekends, and holidays. * Ability to work in an environment with moderate to loud noise, bright lights, smoke, and dust.
    $59k-85k yearly est. 60d+ ago
  • Director of Ecommerce

    Born Primitive, LLC

    Senior manager of marketing job in Virginia Beach, VA

    Company: Born Primitive (********************** Position: Full Time Hours: Monday - Friday 9:00am - 5:00pm Are you ready to build a career that's not just a job but a meaningful journey? At Born Primitive, we offer more than just work - we offer a dynamic, collaborative environment where passion meets purpose. With exceptional work-life balance and a team that feels like family, you'll thrive both personally and professionally. Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great: sacrifice, honor, and unwavering commitment to freedom . We're inspired by the men and women who embody these principles, and we strive to carry their legacy forward. Our team members don't just work here - they reflect these values in everything they do, becoming a vital part of a mission larger than themselves. If you're passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you. Join us, and be part of a team that inspires and uplifts, every single day. Overview: Born Primitive is seeking a growth-minded Ecommerce Director eager to build and implement a competitive ecommerce strategy within a D2C brand. As the Ecommerce Director, you will be responsible for developing and executing strategies to optimize Born Primitive's online footprint, drive sales growth, increase site traffic, and optimize customer experience across desktop, mobile and app sales channels. This role requires a deep and thorough knowledge of ecommerce best practices, ability to execute at a high level and collaborate cross-functionally in a fast-paced environment and stay abreast of industry insights and trends. Essential Job Function: Manage developer, merchandizer, designers and freelancers to optimize and maintain company's ecommerce channels spanning global markets Develop comprehensive ecommerce strategy to achieve company KPI's and direct execution across cross-functional teams Create and cascade SEO strategy to developers and copywriters to optimize organic footprint and customer acquisition Oversee the development and maintenance of ecommerce site Optimize user experience to increase conversion rate on desktop, mobile and app Collaborate cross-functionally with Product, Marketing, Retail and Supply/Logistics team to establish cohesion and execute multi-channel efforts Enhance user experience to drive higher AOV, LTV, and CVR Analyze sales performance and implement strategies to drive revenue growth Track KPI's and make data-based recommendations to senior leadership on a monthly basis Desired Skills Understanding of digital marketing best practices Comprehensive knowledge of SEO/SEM Understanding of CSS, HTML, and Java Script Proficiency in UX/UI design Experience and proficiency with using Google Analytics and interpreting data Experience with various merchandizing and personalization tools (Nosto specifically) Experience in desktop, mobile, and app optimization Required Minimum Qualifications/Job Knowledge: Bachelor's degree in Business, Ecommerce or Related Field 6+ years of experience in Ecommerce, specifically D2C 5+ years of experience managing a team Shopify Plus experience (Required) Demonstrated success in driving revenue growth and hitting objectives Experience managing multiple large ecommerce sites and proficiency with CMS platforms Comprehensive grasp of system design, merchandizing and user experience Demonstrated success in utilizing data and consumer behavior insights to drive growth Start-up experience (Preferred) Physical Requirements: This is a primarily sedentary position, however, standing desks are available for use. Associates may occasionally climb stairs, bend, stoop, walk, lift up to 10 lbs., and crouch as needed. Rarely associates in this position may be asked to push/pull up to 50 lbs., work in extreme conditions (heat/cold), and/or travel on a voluntary basis. How You Will Be Rewarded: Competitive Salary Generous Paid Time Off, including Christmas Eve through New Year's Day Off Paid Sick Time Benefits - Medical, Dental, Vision, including Company Paid Life Insurance Supplemental/Voluntary Insurance Plans through Aflac 401(k) Plan with Company Matching Clothing Stipend Born Primitive Free Gym Membership Born Primitive is an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status.
    $113k-183k yearly est. Auto-Apply 60d+ ago
  • Director of Marketing and Communications

    Old Dominion University

    Senior manager of marketing job in Norfolk, VA

    Posting Details Posting Details Job Title Director of Marketing and Communications Department UNIVERSITY MARKETING Number FP738A and FP432A Old Dominion University's Division of University Communications is seeking to hire two Directors of Marketing and Communications. One Director of Marketing and Communications will support Macon & Joan Brock Virginia Health Sciences EVMS School of Health Professions (EVMS SOHP) at Old Dominion University. One Director of Marketing and Communications will support Macon & Joan Brock Eastern Virginia Medical School at Old Dominion University. These roles hold primary responsibility for all internal and external communications for their academic units and serve as member of the School/College's external relations and leadership team. These positions sit with University Communications reporting to the Executive Director for Marketing and Communications for Macon & Joan Brock Virginia Health Sciences Marketing and Communications Office. The position holder will have a dotted line to report to the respective school/college dean.The position holder leads the development, execution, and assessment of the School/College's annual integrated marketing communications plan. This integrated marketing communications plan includes marketing, internal communications, public relations, and special events planning. This plan reaches a vast array of target audiences including but not limited to prospective students, current students, alumni, parents, faculty, staff, and community members.The position holder is responsible for the creation, quality, and production of school/college digital communications including news stories, social media and web, as well as print publications, such as annual reports. The position holder evaluates the timely adjustment of marketing and communication plans and operating within budget for marketing and communications activities. It interacts professionally with all internal and external customers using strong interpersonal skills. Position Type FullTime Type of Recruitment General Public Minimum Qualifications Master's degree with an emphasis in communications, marketing, or related field. Or a BA/BS degree with an emphasis in communications, marketing, or a related field with work experience equivalent to a master's degree in a related field. Demonstrated creativity, imagination, critical thinking, creativity, and talent in branding, digital marketing, message development, and strategic marketing.Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable outcomes.Considerable experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.Considerable experience in coordinating and developing communications across a variety of marketing channels.Considerable experience as a communications or marketing professional or other related field of work.Working experience in developing and executing marketing campaigns for a higher education institution.Some experience executing integrated communication efforts for a complex, multifaceted organization.Some experience in a variety of integrated marketing and communication mediums with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand and brand messaging.Some prior experience in higher education marketing and communications.Some prior experience in healthcare marketing and communications. Preferred Qualifications Considerable knowledge and understanding of communications and marketing issues/trends in higher education. Considerable knowledge of healthcare marketing and communications issues and trends. Excellent interpersonal, written, and verbal communications skills, including editing and proofreading skills. Some experience in developing, executing, and measuring integrated marketing communications plans. Conditions of Employment Job Open Date 11/18/2025 Open Until Filled Yes Application Review Date 12/08/2025 Job Close Date Special Instructions to Applicants / Additional Materials Required Please provide samples of your marketing and communications work that you would like the committee to see. Criminal Background Check The final candidate is required to complete a criminal history check. Department Information Macon & Joan Brock Virginia Health Sciences Marketing and Communications is a part of University Communications. These roles will support two schools within Macon & Joan Brock Virginia Health Sciences at Old Dominion University: Eastern Virginia Medical School and EVMS School of Health Professions. These schools are leaders in their industry with cutting-edge, innovative programs and exceptional student outcomes. These roles will help share their unique story. Equity Statement It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply. Reasonable Accommodation Request If you are an individual with a disability and require reasonable accommodation, please contact the Division of Talent Management and Culture at *************. Pay Transparency Nondiscrimination Provision The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or consistent with contractor's legal duty to furnish information. ODU Statement Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia's economy.
    $78k-131k yearly est. 60d+ ago
  • Director, Content Strategy & Architecture

    Adpcareers

    Senior manager of marketing job in Norfolk, VA

    ADP is hiring a Director, Content Strategy & Architecture (Enterprise Knowledge Management) in either our Tempe, AZ, Norfolk, VA, Maitland, FLA or Roseland, NJ office. This is a HYBRID role. Are you a strategic leader who turns complex business needs into clear, scalable content strategies that drive impact? Do you thrive at the intersection of content analysis, information architecture, and business consulting? Are you ready to shape how ADP's knowledge is designed, governed, and delivered-everywhere associates and clients need it (and where GenAI will use it)? Well, this may be the role for you. Ready to make your mark? In this role, you will… Lead the enterprise content strategy for ADP's omnichannel knowledge ecosystem, ensuring our content is structured, consistent, reusable and ready for GenAI. You will consult with Business Units, conduct content analysis and audits, define information architecture (DITA-based) and guide migration strategy while partnering closely with the Director of Content Management, who will execute content creation, deployment and lifecycle operations based on your strategy. You'll oversee a team of KM Business Partners/Content Architects, enabling them to deliver targeted content solutions that align with business outcomes, improve findability and self-service, and scale across channels (e.g., Salesforce Knowledge “The Zone,” Experience Cloud, ADP Knowledge Search, SharePoint and future client portals). What you'll do: Enterprise Content Strategy & Consulting Set the enterprise content strategy and vision, aligning to business goals, service outcomes and omnichannel publishing needs. Act as an internal consulting partner to Business Units: assess needs, translate workflows into content strategies, and define measurable outcomes (e.g., case deflection, time-to-answer, content reuse). Define content operating models and engagement frameworks for Business Unit onboarding and ongoing partnership. GenAI Readiness & Innovation Lead GenAI content initiatives: define content structure, metadata and governance required for grounding, retrieval and safe AI use (e.g., chunking, versioning, auditability, provenance). Partner with platform and analytics teams on RAG-ready content patterns and evaluation frameworks (precision/recall, answer quality). Content Architecture, Taxonomy & Metadata Own ADP's DITA-based content architecture across the enterprise (specializations, componentization and reuse strategies). Establish and evolve taxonomy, metadata models, and tagging standards to maximize findability, personalization and analytics. Provide architectural guidance on information design patterns for both associate-facing and client-facing content. Content Analysis & Migration Strategy Lead content audits, gap/opportunity analyses and rationalization for structured/unstructured content. Define migration strategies (scope, sequencing, mapping, risk management) and partner with the Director of Content Management for execution. Develop quality frameworks and measurement loops to validate content effectiveness post-migration. Omnichannel Enablement Ensure content authored in IXIASOFT (CCMS) reliably publishes to multiple channels (Salesforce Knowledge, Experience Cloud, SharePoint, ADP Knowledge Search, future portals) with consistent truth across all surfaces. Partner with platform leaders to optimize publishing pipelines, search indexing (e.g., Fusion Search), and UI presentation patterns. Training & Enablement Lead BU onboarding to the DITA model and IXIASOFT toolchain: curricula, playbooks, certification, and change management. Build reusable content strategy toolkits (governance, templates, style and structural guidelines, content patterns, MDM alignment). Measurement & Insights Define and track KPIs (findability/search effectiveness, reuse and componentization rates, content freshness/SLA, case deflection, self-service success). Use data and user feedback to prioritize strategic initiatives and continuously improve content architecture and operations. Leadership & Team Development Build, lead, and develop a high-performing team of KM Business Partners/Content Architects; own hiring, performance, coaching, and career growth. Foster a community of practice for content strategy and architecture; mentor content leaders across BUs. Partnering & Governance Partner closely with the Director of Content Management, who executes content creation, deployment, and lifecycle maintenance. Co-lead governance forums with platform leaders (Salesforce KM, ADP Knowledge Search) to align content architecture and publishing standards across channels. Maintain relationships with key vendors (e.g., IXIASOFT) for roadmap awareness and best-practice adoption. To succeed in this role, you'll have: 10+ years in content strategy, knowledge management, information architecture, or related leadership roles. Deep expertise in DITA, component content architecture, taxonomy/metadata, and omnichannel publishing. Hands-on experience with IXIASOFT (CCMS) and major publishing endpoints (Salesforce Knowledge / Experience Cloud, SharePoint, ADP Knowledge Search). Demonstrated success leading content migrations, large-scale audits, and enterprise governance. Strong consulting skills: stakeholder management, executive communication, and the ability to translate business problems into content solutions. Familiarity with GenAI/RAG content readiness, retrieval, and evaluation principles. Role Boundaries & Partnership This role (Director, Content Strategy & Architecture): Defines content strategy, architecture, governance, and migration approach. Consults with business units to align content frameworks with organizational goals. Leads GenAI readiness initiatives. Establishes training, onboarding, and KPI measurement models. Partner role (Director, Content Management): Translates content strategy into actionable plans and oversees strategic execution across content creation, deployment, and lifecycle management. Ensures operational excellence by implementing content engineering outputs in alignment with defined architecture and standards. Drives continuous improvement and optimization of content processes, ensuring scalability, compliance, and readiness for emerging technologies. Together, these roles ensure one source of content truth in IXIASOFT, published consistently to all channels for associates, clients, and GenAI. You'll love working here because you can: Deliver at epic scale. Your strategy shapes how thousands of associates and clients access trusted knowledge. Be surrounded by curious learners. We challenge the status quo and grow together. Act like an owner & doer. You'll set direction and see your strategy come to life. Give back to others. We do the right thing for our clients, our associates, and our communities. Join a company committed to equality and equity. We're building a culture where everyone belongs. Ready to architect the future of enterprise knowledge at ADP? Apply now. Bonus points if you have: Experience with search (e.g., Fusion Search) and content analytics. Change management certification (e.g., Prosci), and/or KM certifications. Global/multinational experience and multilingual content strategy exposure. Background in service design, knowledge-centered service (KCS), or customer support optimization. What are you waiting for? Apply today! Find out why people come to ADP and why they stay: https://youtu.be/ODb8lxBrxrY (ADA version: https://youtu.be/IQjUCA8SOoA )
    $119k-162k yearly est. 1d ago
  • Product Marketing Manager

    Busch Group 4.4company rating

    Senior manager of marketing job in Virginia Beach, VA

    Busch Vacuum Solutions is a leading manufacturer of vacuum pumps, compressors, and blowers for use in industries such as semiconductor manufacturing, food processing, metallurgy, biomedical, and material handling. We have an immediate direct-hire opportunity for a Product Marketing Manager - Hardware at our United States headquarters in Virginia Beach, VA. In this role, you will play a key role in driving revenue and market success for Busch products by developing product strategies, supporting sales, and serving as a technical and application expert. You'll collaborate with sales, engineering, and marketing teams to ensure product solutions meet customer needs and support business growth. This is an onsite position at our Virginia Beach headquarters, following a Monday-Friday schedule with typical office hours of 8:00am-4:30pm, and requires up to 25% domestic and international travel based on business needs. If you are a strategic, results-driven professional passionate about product marketing and technical solutions, apply now to join Busch Vacuum Solutions and grow, innovate, and excel! Job Responsibilities * Manage assigned product lines and serve as the technical and application expert supporting sales and engineering. * Develop and implement product strategies to drive revenue growth and improve profitability. * Provide direct technical support to customers and sales on product selection, system design, and troubleshooting. * Support product launches by coordinating with marketing, business development, and service teams. * Establish pricing and promotional strategies, manage price books, and ensure competitive positioning. * Collaborate with supply chain on product demand, forecasts, and SIOP planning. * Measure, track, and report on product performance; recommend corrective actions when necessary. * Create sales tools, such as white papers, application guides, success stories, and competitive analysis. * Conduct training for sales, support, and distribution channels. * Support after-sales teams with troubleshooting, failure analysis, and technical guidance. * Communicate with global product management to leverage campaigns and materials for the U.S. market. Required Experience * Bachelor's Degree (four-year college or technical school) in Engineering, Business, or related field preferred. * 3+ years of experience in product management, engineering, or a technically related business role. * Experience in vacuum components or systems and applications related to semiconductor, scientific research, or industrial vacuum is preferred. * Proficiency in Microsoft Office; CRM and ERP experience preferred (SAP a plus). Personal Qualifications * Strong communication, presentation, and collaboration skills. * Strategic thinker with business acumen and problem-solving ability. * Motivated, detail-oriented, and goal-driven with a customer-focused mindset. * Ability to work independently and as part of a team. Job Requirements * Ability and willingness to pass a 10-panel drug screen, 7-year criminal history check * Most felonies are a disqualifier, misdemeanors are considered on a case-by-case basis * Must be willing and able to utilize all required PPE * Willingness to travel domestically and internationally up to 25% of the time. * Valid Drivers' License must be maintained throughout employment that meets Busch insurance standards * Employment with Busch Vacuum Solutions requires current work authorization in the United States. Visa sponsorship is not available for this position. Physical Requirements * Primarily office-based role: frequent sitting and occasional walking or standing. * Ability to lift/carry/push/pull up to 20 lbs occasionally. * Ability to use standard office equipment safely. * All applicants must be able to hear and see audible and visual alarms and must be able to wear all required PPE, such as safety shoes, electrical hazards, safety glasses, and hearing protection. Benefits & Opportunities Busch Vacuum Solutions offers an attractive benefits package, which includes medical, dental, vision, EAP, tuition reimbursement, Legal Plan, 401K, PTO, and more! Opportunity for growth and advancement via on-the-job training, paid training/certifications, tuition reimbursement, and opportunities for advancement within the company. Busch values promoting from within! Work Environment Moderately controlled manufacturing environment, moderate noise levels, fumes, and airborne particles, while working near moving mechanical parts. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Why work for Busch Vacuum Solutions? As diverse and boundless as the world of vacuum is, so are the jobs and tasks at Busch. We welcome all talents, regardless of education, age, gender, or nationality; worldwide. Busch Vacuum Solutions is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, or status as a qualified individual with disability. We comply with the ADA and consider reasonable accommodation measures that may be necessary for eligible applicants/employees to perform essential functions. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, status of protected veteran, among other things or status as a qualified individual with a disability. If you are an individual with disabilities who needs accommodation or you are having difficulty using our website to apply for employment, please contact Rachel White at ************. Nearest Major Market: Virginia Beach
    $90k-111k yearly est. 19d ago
  • Healthcare Payer Strategist

    Commence

    Senior manager of marketing job in Virginia Beach, VA

    Job DescriptionDescription: At Commence, we're the start of a new age of data-centric transformation, elevating health outcomes and powering better, more efficient process to program and patient health. We combine quality data-driven solutions that fuel answers, technology that advances performance, and clinical expertise that builds trust to create a more efficient path to quality care. With human-centered, healthcare-relevant, and value-based solutions, we create new possibilities with data. We provide proof beyond the concept and performance beyond the scope with a focus on efficiencies that transform the lives of those we serve. With a culture driven by purpose, straightforward communication and clinical domain expertise, Commence cuts straight to better care. Requirements: The Healthcare Payer Strategist will play a significant role in the growth and success of Commence in the Commercial Healthcare markets. The ideal candidate serves as a trusted authority on payer operations, policy and regulatory requirements and will support both internal teams and external customers. This role partners closely with sales, customer success, product and engineering to translate complex payer workflows, data and compliance needs into practical solutions. The SME will provide strategic guidance throughout the sales cycle and post-implementation to ensure our technology aligns with real payer challenges while helping healthcare organizations improve outcomes, efficiency and program integrity. Essential Duties and Responsibilities · Serve as the primary expert on healthcare payer operations, including Medicaid, Medicare, and commercial insurance workflows, policies, and regulations. · Support sales and pre-sales activities by providing specific expertise during discovery, solution design and customer presentations. · Translate complex payer requirements into clear product use cases, configuration guidance and solution recommendations. · Partner with product management and engineering to ensure payer needs, compliance requirements and workflow realities are reflected in product design and roadmap decisions. · Provide guidance during customer implementations to ensure solutions align with payer business processes and regulatory standards. · Function as a trusted advisor to customers to help them optimize their use of the platform to achieve program, compliance and financial outcomes. · Develop and maintain payer focused documentation, best practices and enablement materials for internal teams and clients. · Stay current on healthcare policy, reimbursement models, fraud, waste and abuse (FWA) programs and regulatory changes that impact payers. · Support customer success and support teams in resolving complex payer related issues and escalations. · Assist in identifying new product opportunities based on emerging payer needs, data trends and regulatory shifts. · Participate in industry forums, conferences and customer meetings to represent payer expertise and strengthen the company's credibility. · Help train and enable internal teams (Sales, CSMs, Support) on payer concepts, workflows, and compliance considerations. · Other duties as requested or assigned by supervisor. Qualifications · Bachelor's degree in healthcare administration, public health or another related field. · Minimum of 7+ years of experience working within healthcare payer organizations (Medicaid, Medicare or commercial insurance) or in a payer focused consulting or technology role. · Deep knowledge of payer operations, including claims processing, eligibility, provider networks, utilization management and payment integrity. · Strong understanding of healthcare regulations and compliance frameworks, including CMS guidelines, HIPAA and state Medicaid requirements. · Experience working directly with product, engineering or data teams to define requirements and validate solutions. · Strong written and verbal communication skills with the ability to engage with senior-level stakeholders as needed. · Proven ability to serve as a trusted advisor to customers, executives and internal stakeholders. · Demonstrated ability to work solo as well as being a productive team member. · Must be able to travel within the United States on a quarterly basis while maintaining professionalism. Commence.AI is committed to providing equal employment opportunities to all applicants, including individuals with disabilities. If you require a reasonable accommodation to participate in the application process due to a disability, please contact Human Resources at ************** or ************** . Please note that unless you are requesting an accommodation, all applications must be submitted through our online application system.
    $64k-119k yearly est. 6d ago
  • Lifecycle Maximization Marketing Director

    Groundworks 4.2company rating

    Senior manager of marketing job in Virginia Beach, VA

    Ready to build your future? We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a Top Workplace, we're looking for top talent to fuel our mission: to protect, repair, and improve our customers' greatest asset - their home. But what makes us a great place to work? Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and company ownership equity. Whether you're starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day. Join us and lay the foundation for your success. Apply today! Groundworks is searching for a skilled Director of Lifecycle Maximization Marketing to join our team in Virginia Beach, VA! The Director, Lifecycle Maximization Marketing, is responsible for designing, executing, and optimizing marketing strategies that drive customer engagement, retention, and lifetime value across the entire customer journey. This role combines data-driven insights with creative execution to ensure customers receive personalized, timely, and impactful communications that deepen loyalty and maximize revenue. Duties and Responsibilities * Own the customer journey lifecycle: Develop and manage marketing strategies across all stages-acquisition, onboarding, engagement, retention, and reactivation. * Segmentation & personalization: Use behavioral, transactional, and demographic data to build targeted lifecycle campaigns that increase engagement and conversion. * Campaign execution: Create and manage multi-channel lifecycle campaigns (email, SMS, in-app, push, owned channels, paid media retargeting, etc.) with a focus on automation and scalability. * Customer insights: Analyze performance metrics (e.g., churn rate, CLV, engagement rates, repeat purchase rate) to identify opportunities for growth. * Optimization: Conduct A/B and multivariate testing to continuously refine messaging, timing, and channel mix for maximum impact. * Cross-functional collaboration: Partner with operations, sales, analytics, creative, and brand and performance teams to ensure a seamless customer experience across touchpoints. * Technology & tools: Develop and manage marketing automation platforms (e.g., Cordial, Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo) to execute campaigns efficiently. * Customer feedback loop: Lead development and analysis of customer journey research to improve satisfaction and loyalty. * Retention & loyalty programs: Design and optimize retention and rewards initiatives to enhance customer stickiness and reduce churn. * It is an essential function of this job that the employee regularly and reliably reports to work on time each working day. Qualifications * Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred). * 10+ years of experience in lifecycle, CRM, retention, or growth marketing. * Proven track record of driving measurable improvements in customer retention, engagement, and lifetime value. * Strong analytical skills and experience with data visualization tools (e.g., Looker, Tableau, Google Analytics). * Hands-on experience with marketing automation and CRM tools at scale (e.g., Braze, Iterable, Salesforce, HubSpot). * Excellent communication skills and a customer-centric mindset. * Ability to manage multiple projects in a fast-paced environment. * This role is both strategic and hands-on, requiring creative thinking, technical expertise, and performance analysis to drive customer engagement and retention. KPI's will include customer conversion and retention, lifetime value, customer engagement, etc. Requirements * Full-time onsite/hybrid * Occasional periods extended hours during key marketing initiatives or seasonal peaks * Occasional travel for meetings, conferences, or company events What we Provide: * Competitive Pay * Employee Company Ownership Opportunities * Industry Leading Training Programs * Leadership Development and Career Growth Tracks * Comprehensive and Affordable Benefits Package * Top Workplace with Award Winning Culture
    $80k-130k yearly est. Auto-Apply 22d ago
  • Marketing & Social Media Manager - Calypso Bar and Grill

    Moliar Management

    Senior manager of marketing job in Virginia Beach, VA

    Job DescriptionCalypso Bar & Grill | Virginia Beach Oceanfront Calypso Bar & Grill is seeking a Marketing & Social Media Manager to plan and execute marketing strategies that drive guest traffic, event attendance, and brand awareness for a high-volume oceanfront restaurant. This role blends content creation with real marketing execution. Key Responsibilities Plan and execute restaurant marketing campaigns tied to sales goals Promote events, specials, private events, and seasonal activations Manage social media content calendars, posting, and engagement Capture and create on-site photo and video content Support email, text, and digital marketing initiatives Coordinate promotions with management and operations teams Track campaign performance and adjust strategy based on results Maintain brand consistency across all digital channels Marketing Focus Areas Event promotion and ticket sales Seasonal campaigns and tourism-driven marketing Daily specials and limited-time offers Brand storytelling and guest experience content Review monitoring and reputation support Qualifications 2+ years of restaurant or hospitality marketing experience preferred Strong understanding of restaurant promotions, guest traffic drivers, and digital marketing Experience with Instagram, Facebook, Meta Business Suite, and Canva Comfortable working on-site during events and peak periods Flexible availability including nights, weekends, and holidays Why Calypso Competitive pay based on experience Dining discounts at Moliar Hospitality Group venues Growth opportunities within a multi-concept hospitality group
    $48k-65k yearly est. 8d ago
  • Director of Sales and Marketing - Hilton Norfolk The Main

    Phr Hotels and Resorts

    Senior manager of marketing job in Norfolk, VA

    The Director of Sales & Marketing is responsible for the creation and implementation of the property's sales and marketing plan to maximize Hotel and Food & Beverage revenues to their potential. Responsibilities Develop a culture that promotes accountability, effective communications, service excellence, teamwork, performance feedback, recognition, mutual respect, and Associate satisfaction. Hire, train and hold sales managers accountable for consistent sales production to meet business plan commitments. Develop the annual Sales and Marketing Business plan inclusive of the revenue day-by-days, marketing plan, sales expenses and sales goals for each sales manager. Create a culture within the Sales Team that maximizes performance through effective communication including meaningful Preshift, structured weekly one-on -ones, teamwork, and regular performance feedback and recognition. Communicate punctually and proactively with the MD as applicable on Business Plans, hotel performance, personnel changes, asset issues and any other significant concerns through structured. weekly 1-1 meetings Execute the Group Sales and Marketing Operating Plans to ensure predictability and consistency. Proactively anticipate and drive guest/service satisfaction and conduct root cause analysis of evaluate gaps in group service delivery and initiate corrective action or recommend changes to operating/business plans. Assess each compliance to all standard operating procedures in weekly one on one meetings with direct reports. Assists in solving any operational shortcomings. Document findings from property visits and follow up to ensure that action items are promptly and effectively addressed. Ensure responsible financial management of the company's assets at all times including revenue forecasting, event profitability and leading the monthly financial meetings with the ability to speak to financial results and explain any variances for your departments. Develop rates, group ceilings, select sell guidelines and deployment strategies through review of competitive data, demand analysis and mix management. Works closely with the Revenue Manager to ensure all revenue generation opportunities are recognized and effectively acted upon for long- and short-term strategic planning. Direct and manage all group, transient and catering/banquet sales activities to maximize hotel revenue. Critically analyze all metrics (including but not limited to financial reports, Quality Assurance Inspections, Financial Audits, and Associate Turnover), assess actual performance to defined benchmarks, identify variances, and initiate corrective action. Sets sales quotas and selling activity levels, monitoring same on a regular basis. Counsels and monitors sales managers, enabling them to improve selling effectiveness and bookings. Monitor performance to defined goals, provide regular feedback for all direct reports. Reviews all room revenue forecasting and budgeting for all resorts, continually evaluating actual performance to projected performance and improving accuracy accordingly. Oversees Marketing Manager to ensure development of the annual marketing plans, coordination, and execution for all property marketing initiatives. Conduct/attend Daily Business Review Meetings, weekly strategic sales meeting, management meetings and other meetings as required/requested Actively participate in sales presentations, property tours and customer meetings Professionally represent the hotel in community and industry organizations and events Reconcile Revenue and Marketing monthly to the Business Plan and develop any corrective plans and actions for any gaps in performance. Perform Emergency Response duties as required for this role in the Emergency Response Organizational Chart and Plan. Lead special projects and other responsibilities as assigned. Participate in task forces and committees as requested. Qualifications Education Four-year college degree preferred, however any combination of education and training within hotel sales may also be considered. Experience Five years hotel sales preferred. Skill Extensive knowledge of sales skills - Ability to effectively communicate in oral or written form to internal and external constituents - Ability to assess /evaluate employees performance fairly - Extensive knowledge of revenue management - Ability to supervise, train and motivate multiple levels of managers - Knowledge of hotel and competitive market - Ability to analysis data and establish appropriate action plans - Desire to participate as part of a team - Ability to use computer programs desirable (Microsoft Word, Excel, Delphi). Education 4 year college degree. Experience Ideal candidate will have 5 - 7 years experience in a similar position with a combination of hotel level and regional or multi-unit experience. Timeshare knowledge a plus! Skill Sound people and interactive skills. Experience Prior managerial experience, motivational and training skills. Experience Strong quantitative analytical skills. Skill Multi tasking and organizational abilities. Skill Clear written and verbal communication skills.
    $88k-145k yearly est. Auto-Apply 49d ago
  • Director of Development & Marketing

    The Planning Council 3.2company rating

    Senior manager of marketing job in Norfolk, VA

    Job Title: Director of Development & Marketing Reports to: President/CEO FLSA Status: Exempt, Full-Time From children's services to homelessness, The Planning Council has identified issues of regional concern and brought together the decision makers and resources to address the challenges. With expertise in community needs assessments, compliance auditing, research and evaluation, our team partners with federal, state, and local governments and businesses, nonprofit agencies, and the faith-based community to address the most vulnerable populations' needs. Since 1941, our dedicated team has reached geographic boundaries and organizational structures to bring together the right partners to transform ideas into reality. Position Summary: Director of Development & Marketing will develop and execute strategies to raise money and awareness for The Planning Council, blending promotional skills with donor cultivation; plan campaigns (digital, events, grants), manage donor relationships, create compelling content (storytelling, social media), and analyze results to meet financial targets. It's a strategic role that requires strong communication, project management, and digital marketing savvy to secure resources and drive mission impact. This position will maintain the workflow and work culture for the team and board. This position is the lynchpin for all things in organizational strategic planning, fund and program development, and communications. At The Planning Council, we believe our team is the best asset we have, and Director of Development & Marketing ensures that the organization remains relevant-while amplifying this message internally and externally-is essential to our continued success. Additionally, a critical component is working in partnership with the CEO, managing the internal and external relationships and projects and assisting in launching and driving the strategic planning and fund development growth of the organization. The Director of Development & Marketing is both an in-house and an outward facing position representing The Planning Council within the greater community and all media outlets, traditional & through social media. About this Role: The Director of Development & Marketing supports the full range of activities led by the President/CEO, serving as a key partner in driving internal effectiveness and cohesion. This role administers the organization's employee engagement strategy and oversees all aspects from organizing all internal trainings and team gatherings, fostering a connected and continuously developing workplace culture. This position requires strong organizational skills, critical thinking, and the ability to anticipate next steps. Regular communication and updates to the CEO creates a productive partnership and are critical to success in the position. Essential Functions: FUND AND PROGRAM DEVELOPMENT Manage fund development administrative responsibilities such as cultivating major and individual donors, managing the NAP Tax Credits, data analytics and demographic data collection/management. Search for and apply to all relevant grant opportunities for program needs, events and/or program sponsorships. Strategically develop annual fundraising plans, set goals, and identify new funding opportunities. In concert with the CEO, orchestrate a successful annual fundraiser to feed the innovation fund so TPC has revenue to use when creating new start-up programs addressing community needs. Engage in developing the launch of innovative programs with others and determining extent of engagement case by case. COMMUNICATIONS Maintain the organization website, social media presence (minimally LinkedIn and Facebook) to remain relevant and constant in the minds of our growing diverse audiences. Design and manage a TPC newsletter with a cadence that makes the most sense; quarterly, three times/year. Teach the public who we are. Grow the list of recipients as an ongoing task to broaden our reach to a diverse audience. Engage with the in-house and remote teams so to operate as one with ample communications and opportunities for connections. Find opportunities for staff to put their best face forward in representing TPC publicly, such as podcasts, interviews, newspaper articles, applying for/winning awards, presenters at conferences. LEADERSHIP ROLE Assist with in-house trainings, professional development, retreats, and team gatherings. Monitor and guide the management of Strategic Plan for all personnel engaged to attain a successful outcome. Manage required multi-state and federal documents for fund raising and nonprofit status. TPC liaison to many of our external partners. Work in collaboration with program staff and leadership teams to align efforts to bridge the gap between telling the organization's story (marketing) and funding that story (fundraising), ensuring financial sustainability to deliver on the mission. Added Necessary Abilities: Strong interpersonal and organizational abilities, writing and editing skills, and media relations experience. Strong project management skills, as well as keen sense of attention to detail. Demonstrated sense of urgency and ability to manage multiple priorities simultaneously. Demonstrated ability to build and maintain relationships with internal team and business partners across all levels of the organization. Strong ability to work independently and use proper judgement in a business setting. Excellent listening skills with strength in keeping confidences. Excellent verbal and presentation skills that convey trust and credibility. Capable of facilitating engaging and interactive live training sessions, as needed. Education and/or Experience: Required: Bachelor's degree in Marketing, Communications, Business or related Field. Possess or work toward obtaining CFRE certifications. Experience in providing exemplary customer service, working in an orderly style to reduce chaos, demonstrating ability to manage multiple tasks simultaneously, possessing the ability to coordinate projects, activities, and keep/meet deadlines and budget. Familiarity working in a nonprofit preferred. Must have strong computer skills Microsoft Office Suite, data entry, database management, and reporting. Qualifications: Demonstrates dependability, reliability, and flexibility. Leads with a willingness to meet program goals and objectives. Driven with detailed organization and ability to anticipate next steps. A curiosity to forge new paths and innovate the team in doing so. Demonstrates ability to relate well to individuals of diverse racial, ethnic, religious, and socioeconomic backgrounds and of varying abilities. Working Conditions: Prolonged periods sitting at a desk and working on a computer. Ability to stand or sit for long periods of time while conducting training or events. This position occasionally requires local and regional travel with exposure to outdoor elements. Some evening and weekend hours may be required. The Planning Council Mission Statement We identify community needs, connect people with solutions, and improve lives.
    $48k-66k yearly est. Auto-Apply 15d ago
  • Director Sales and Marketing

    Avardis Health

    Senior manager of marketing job in Newport News, VA

    Job Description We are looking for a qualified, dynamic and results-driven Director of Sales and Marketing to drive census growth, expand market share, and enhance our facility's reputation within the healthcare industry. Job Type: FULL-TIME As the Director of Sales and Marketing (Director of Business Development), you will be responsible for leading census development efforts, establishing and nurturing relationships with referral sources, and implementing strategic marketing initiatives. This role requires a motivated, creative, and relationship-focused leader who thrives in a fast-paced healthcare environment. Major Responsibilities Exceed revenue targets through effective census development strategies. Build and maintain strong relationships with hospitals, physicians, managed care organizations, BPCIs/ACOs, and community senior care organizations. Assist in the branding and market positioning of the company. Provide backup coverage for center-level and liaison sales/marketing roles as needed. Develop and execute education and community outreach programs to enhance visibility and encourage referrals. Act as a liaison between the facility and the community, fostering positive engagement and referral activity. Utilize various platforms to identify and develop partnerships for growth opportunities in local markets. Drive physician recruitment initiatives, program development, and quarterly on-site community events. Collaborate with leadership to achieve occupancy and financial goals, ensuring continued growth and stability. Lead the evaluation and coordination of admissions across multiple care centers. Plan and execute industry trade shows and business development activities. Maximize admissions by maintaining daily contact with potential referral sources such as hospitals, insurers, case management companies, and healthcare agencies. Conduct admission screenings, determining level of care, service requirements, and insurance coverage. Innovate and implement new strategies, systems, and processes to continually improve business outcomes and team performance. Minimum Qualifications Bachelor's degree required (RN/LPN Nursing degree preferred). Current unencumbered state license, as appropriate. Minimum three (3) years of experience in business development, healthcare sales, or marketing (Managed care/insurance experience preferred). Strong understanding of public and commercial payer sources. Proven ability to build relationships, develop strategic initiatives, and drive census growth. Excellent communication, negotiation, and leadership skills. Must be qualified, compassionate, and dedicated to achieving outstanding results. Pay and Benefits Competitive salary commensurate with experience Comprehensive health, dental, and vision insurance 401(k) Paid time off and holidays Why Join Our Team Get paid in advance with us: We offer access to your earned but unpaid wages. Build your own schedule: Pick up shifts when and where you want to work. We have an easy-to-use scheduling app to find and book open shifts or request additional hours. Access to online learning 24/7: Our LMS offers free courses for senior care, health and human services industry. Use for free to help satisfy certifications or professional development. Available via computer or mobile, and many courses offer alternative languages. Employee Assistance Fund: In unexpected catastrophic situations you can confidentially apply for help. Advocacy and Community Impact: We are committed to making a positive impact on the communities we serve. We partner with local organizations, host educational events, and advocate for policies that improve the health and lives of older adults everywhere. About Us We strive to be the leading provider of compassionate, comprehensive care that supports the physical, mental, and emotional well-being of patients, while also promoting respect and autonomy. Our goal is to create an environment where patients thrive, not just survive - where every aspect of their well-being is nurtured, from health and safety to social connections and quality of life. We have innovative solutions for better health. As part of our commitment to excellence, we leverage the latest in healthcare technology to provide better outcomes for older adults. From telemedicine services and remote health monitoring to advanced diagnostic tools and customized wellness programs, we use innovation to make patient care accessible, efficient, and effective. We also embrace new treatments, therapies, and approaches that can improve quality of life, whether it's through pain management, physical rehabilitation, or mental health support. By staying at the forefront of healthcare trends and continuously evolving our services, we ensure that patients receive the best possible care. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Apply now! Our application process is quick and easy. Job Posted by ApplicantPro
    $88k-146k yearly est. 29d ago
  • 2025-2026 CTE: Marketing

    Newport News Public Schools 3.8company rating

    Senior manager of marketing job in Newport News, VA

    Position is responsible for creating a classroom environment that develops skills in Marketing courses. Teaches content and skills in Marketing courses, utilizing curriculum designated by Newport News Public Schools. Instructs students in citizenship and basic subject matter specified in state law and administrative regulations and procedures of Newport News Public Schools. Adapts marketing material and methods to develop relevant sequential assignments and lesson plans that guide and challenge students. Develops lesson plans and supplementary materials compatible with the division's basic instructional philosophy and congruent with course standards; provides individualized and small group instruction in order to adapt the curriculum to the needs of each student and subgroups of students. Evaluates academic and social growth of students, prepares report cards, maintains appropriate records to include attendance reports, checklists, census forms, and other recordkeeping activities as necessary. Encourages students to think independently and to express original ideas. Evaluates each student's progress in meeting the course standards for marketing skills. Establishes and maintains standards of student behavior needed to provide an orderly, productive classroom environment. Communicates with parents and school counselors on student progress. Supervises students in assigned out-of-classroom activities during the working day. Participates in faculty committees and the sponsorship of student activities. Administers testing in accordance with division testing practices. Models nondiscriminatory practices in all activities. (These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position.) Minimum Qualifications (Knowledge, Skills and/or Abilities Required) Must possess a Bachelor's or Master's degree in education or a related field. Must be eligible or possess Virginia Collegiate Professional License or Postgraduate Professional License with appropriate endorsement to teach Marketing. Must possess ability to communicate effectively verbally and in writing. Must possess the ability to establish and maintain effective working relationships with students, staff, parents, & the public. For additional information, go to: ************************************************* If you are interested in teaching but do not currently have a teaching license, you may be eligible for our Associate Teacher program! To learn more about this position please see the job description here: ******************************************************************** If you are interested in being an Associate Teacher for Marketing, apply to this posting. Human Resources can assist you with any licensure questions you may have.
    $55k-67k yearly est. 32d ago
  • Assistant Director of Annual Giving Programs and Direct Marketing

    Christopher Newport University 4.3company rating

    Senior manager of marketing job in Newport News, VA

    Working Title Assistant Director of Annual Giving Programs and Direct Marketing Position Number FA313 FLSA Exempt Appointment Type Full Time Sensitive Position No Sensitive Position Statement requires a fingerprint-based criminal history Check. Campus Security Authority No Campus Security Authority Statement This position is designated as a Campus Security Authority. A Campus Security Authority (or CSA) is defined as an "official of the institution with significant responsibility for student and campus activities". A CSA is required to immediately report any crime that is reported to them to the University Police who will then review, evaluate, and investigate the reported crime. Annual training is required by the Department of Education for all personnel who have been designated as a Campus Security Authority. Designated Personnel No Designated Personnel Statement This position is a "designated position" meaning this position could potentially be required to work (depending on the event) during an emergency closing. Statement of Economic Interest No Statement of Economic Interest Statement This position may require a Statement of Personal Economic Interest. Restricted Position No Restricted Position Statement A restricted position would be subject to availability of funding. Chief Objective of Position This position leads and manages direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with fundraising goals. It involves designing and implementing a comprehensive annual giving program for academic departments and programs, as well as collaborating on the university's Day of Giving and Faculty/Staff Campaign. The role also manages the appeal schedule, assists in crafting and proofreading donor communications, and leverages data-driven insights to optimize marketing strategies and improve donor engagement. Manages the acquisition and stewardship of recurring annual donors, overseeing recognition programs and engagement strategies. Work Tasks * Serves as the primary project manager for direct mail, email, text, crowdfunding, and digital campaigns, ensuring timely execution and alignment with goals * Responsible for the strategy, design, and implementation of a comprehensive annual giving program for academic departments and programs with the goal of increasing donor participation * Collaborates with the Director of Annual Giving Programs in the planning and execution of the university's annual Day of Giving and Faculty/Staff Campaigns * Oversees the division-wide appeal schedule, coordinating efforts across multiple channels to maintain consistency and effectiveness and prevent donor fatigue * Assists in the creation and proofreading of solicitation appeals, pledge acknowledgements, stewardship gestures, and datafiles * Collaborates with the Office of Communications and Public Relations and fellow division members to ensure cohesive messaging, branding, and implementation * Responsible for analyzing and utilizing data to inform marketing strategies and improve donor engagement * Responsible for the acquisition and stewardship of recurring annual giving donors, including gift anniversaries and annual giving society benefits * Provides support for division and campus-wide events * This position is designated as a "responsible employee" who has the authority to redress sexual violence, who has the duty to report incidents of sexual violence or other student misconduct, or who a student could reasonably believe has this authority or duty. * Develops and maintains very positive and professional customer service and/or relations within the office/department and with all constituencies to include students, faculty, staff, guests, and employees. Demonstrates a positive and professional attitude and treats everyone with dignity and respect. Fully supports the "Student's First" value at CNU and routinely goes the extra mile in providing service. * Follow workplace safety regulations and adhere to applicable standards, processes, and programs established for your position. Report unsafe work conditions to your supervisor. Immediately report work-related incidents to your supervisor and participate in accident investigation requests. * Performs other duties as assigned. Knowledge, Skills, Abilities (KSA's) related to position * Excellent written and oral communication skills * Computer skills in database management, word processing and spreadsheets * Excellent organizational skills * Ability to work collaboratively with students, faculty, and staff * Ability to work independently * Ability to manage multiple tasks with competing deadlines * Managerial, organizational, analytical, and problem solving skills * Ability to work a flexible schedule, including evening and weekend events Required Education Master's Degree or a Bachelor's Degree with experience that equates to an advanced degree. Additional Consideration - Education Experience Required * Demonstrated experience in managing, designing, and implementing programs and marketing materials - including direct mail, email, text crowdfunding, and digital campaigns * Background in fundraising or development operations * Experience working in a customer service environment Additional Consideration - Experience Salary Information Starting at $58,500, Commensurate with Education and Experience. CNU Information Christopher Newport University is anchored in excellence, and that is reflected in our ranking as the #1 regional public university in Virginia and #3 among regional public universities in the South. We are an inclusive and kind community, founded on our shared values of honor, scholarship, service and leadership. We offer an outstanding liberal arts education provided by dedicated, gifted teacher-scholars who are supported by a compassionate team of faculty and staff. Our 4,500 undergraduate and graduate students pursue more than 90 areas of study, as they live and learn on a largely residential campus. CNU's on-campus performing and visual arts centers offer Broadway shows, world-class performances, engaging exhibitions, transformative lectures and classes, and more. Our athletics program is the winningest at any level in Virginia. Christopher Newport University is in the heart of Newport News, a vibrant city with breathtaking scenery and unique experiences. The city and region offer affordable neighborhoods, local and name-brand shops, diverse dining options, local parks and water access, and fun recreational opportunities. Whatever your interests and goals, you belong at CNU! For further details and information about Christopher Newport, visit cnu.edu. Is this position telework eligible? No Telework Eligibility Disclaimer Posting Detail Information Posting Number AP438P Number of Vacancies Posting Date 12/12/2025 Review Begin Date 01/04/2026 Application Instructions Interested parties are requested to submit a cover letter; current resume; and the names, addresses, and telephone numbers of at least three professional references at the time of application. This position will be posted until filled; however, review of applications will begin on January 4, 2026. Search finalists are required to complete a CNU sponsored background check. Christopher Newport University (CNU) will make a reasonable effort to accommodate persons with disabilities in the application and/or interview process. Persons with disabilities who require accommodation should contact the CNU Human Resources Office by calling **************. Quick Link for Internal Postings *********************************** EEO/Diversity Statement(s) Christopher Newport University, an EO Employer, is fully Committed to Access and Opportunity. Notice of Non-Discrimination & Title IX Policy Statement
    $58.5k yearly 41d ago
  • Director of Ecommerce

    Born Primitive

    Senior manager of marketing job in Virginia Beach, VA

    Company: Born Primitive (********************** Position: Full Time Hours: Monday - Friday 9:00am - 5:00pm Are you ready to build a career that's not just a job but a meaningful journey? At Born Primitive, we offer more than just work - we offer a dynamic, collaborative environment where passion meets purpose. With exceptional work-life balance and a team that feels like family, you'll thrive both personally and professionally. Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great: sacrifice, honor, and unwavering commitment to freedom. We're inspired by the men and women who embody these principles, and we strive to carry their legacy forward. Our team members don't just work here - they reflect these values in everything they do, becoming a vital part of a mission larger than themselves. If you're passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you. Join us, and be part of a team that inspires and uplifts, every single day. Overview: Born Primitive is seeking a growth-minded Ecommerce Director eager to build and implement a competitive ecommerce strategy within a D2C brand. As the Ecommerce Director, you will be responsible for developing and executing strategies to optimize Born Primitive's online footprint, drive sales growth, increase site traffic, and optimize customer experience across desktop, mobile and app sales channels. This role requires a deep and thorough knowledge of ecommerce best practices, ability to execute at a high level and collaborate cross-functionally in a fast-paced environment and stay abreast of industry insights and trends. Essential Job Function: Manage developer, merchandizer, designers and freelancers to optimize and maintain company's ecommerce channels spanning global markets Develop comprehensive ecommerce strategy to achieve company KPI's and direct execution across cross-functional teams Create and cascade SEO strategy to developers and copywriters to optimize organic footprint and customer acquisition Oversee the development and maintenance of ecommerce site Optimize user experience to increase conversion rate on desktop, mobile and app Collaborate cross-functionally with Product, Marketing, Retail and Supply/Logistics team to establish cohesion and execute multi-channel efforts Enhance user experience to drive higher AOV, LTV, and CVR Analyze sales performance and implement strategies to drive revenue growth Track KPI's and make data-based recommendations to senior leadership on a monthly basis Desired Skills Understanding of digital marketing best practices Comprehensive knowledge of SEO/SEM Understanding of CSS, HTML, and Java Script Proficiency in UX/UI design Experience and proficiency with using Google Analytics and interpreting data Experience with various merchandizing and personalization tools (Nosto specifically) Experience in desktop, mobile, and app optimization Required Minimum Qualifications/Job Knowledge: Bachelor's degree in Business, Ecommerce or Related Field 6+ years of experience in Ecommerce, specifically D2C 5+ years of experience managing a team Shopify Plus experience (Required) Demonstrated success in driving revenue growth and hitting objectives Experience managing multiple large ecommerce sites and proficiency with CMS platforms Comprehensive grasp of system design, merchandizing and user experience Demonstrated success in utilizing data and consumer behavior insights to drive growth Start-up experience (Preferred) Physical Requirements: This is a primarily sedentary position, however, standing desks are available for use. Associates may occasionally climb stairs, bend, stoop, walk, lift up to 10 lbs., and crouch as needed. Rarely associates in this position may be asked to push/pull up to 50 lbs., work in extreme conditions (heat/cold), and/or travel on a voluntary basis. How You Will Be Rewarded: Competitive Salary Generous Paid Time Off, including Christmas Eve through New Year's Day Off Paid Sick Time Benefits - Medical, Dental, Vision, including Company Paid Life Insurance Supplemental/Voluntary Insurance Plans through Aflac 401(k) Plan with Company Matching Clothing Stipend Born Primitive Free Gym Membership Born Primitive is an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status.
    $113k-183k yearly est. Auto-Apply 60d+ ago
  • Director, Content Strategy & Architecture

    Blueprint30 LLC

    Senior manager of marketing job in Norfolk, VA

    ADP is hiring a Director, Content Strategy & Architecture (Enterprise Knowledge Management) in either our Tempe, AZ, Norfolk, VA, Maitland, FLA or Roseland, NJ office. This is a HYBRID role. Are you a strategic leader who turns complex business needs into clear, scalable content strategies that drive impact? Do you thrive at the intersection of content analysis, information architecture, and business consulting? Are you ready to shape how ADP's knowledge is designed, governed, and delivered-everywhere associates and clients need it (and where GenAI will use it)? Well, this may be the role for you. Ready to make your mark? In this role, you will… Lead the enterprise content strategy for ADP's omnichannel knowledge ecosystem, ensuring our content is structured, consistent, reusable and ready for GenAI. You will consult with Business Units, conduct content analysis and audits, define information architecture (DITA-based) and guide migration strategy while partnering closely with the Director of Content Management, who will execute content creation, deployment and lifecycle operations based on your strategy. You'll oversee a team of KM Business Partners/Content Architects, enabling them to deliver targeted content solutions that align with business outcomes, improve findability and self-service, and scale across channels (e.g., Salesforce Knowledge “The Zone,” Experience Cloud, ADP Knowledge Search, SharePoint and future client portals). What you'll do: Enterprise Content Strategy & Consulting Set the enterprise content strategy and vision, aligning to business goals, service outcomes and omnichannel publishing needs. Act as an internal consulting partner to Business Units: assess needs, translate workflows into content strategies, and define measurable outcomes (e.g., case deflection, time-to-answer, content reuse). Define content operating models and engagement frameworks for Business Unit onboarding and ongoing partnership. GenAI Readiness & Innovation Lead GenAI content initiatives: define content structure, metadata and governance required for grounding, retrieval and safe AI use (e.g., chunking, versioning, auditability, provenance). Partner with platform and analytics teams on RAG-ready content patterns and evaluation frameworks (precision/recall, answer quality). Content Architecture, Taxonomy & Metadata Own ADP's DITA-based content architecture across the enterprise (specializations, componentization and reuse strategies). Establish and evolve taxonomy, metadata models, and tagging standards to maximize findability, personalization and analytics. Provide architectural guidance on information design patterns for both associate-facing and client-facing content. Content Analysis & Migration Strategy Lead content audits, gap/opportunity analyses and rationalization for structured/unstructured content. Define migration strategies (scope, sequencing, mapping, risk management) and partner with the Director of Content Management for execution. Develop quality frameworks and measurement loops to validate content effectiveness post-migration. Omnichannel Enablement Ensure content authored in IXIASOFT (CCMS) reliably publishes to multiple channels (Salesforce Knowledge, Experience Cloud, SharePoint, ADP Knowledge Search, future portals) with consistent truth across all surfaces. Partner with platform leaders to optimize publishing pipelines, search indexing (e.g., Fusion Search), and UI presentation patterns. Training & Enablement Lead BU onboarding to the DITA model and IXIASOFT toolchain: curricula, playbooks, certification, and change management. Build reusable content strategy toolkits (governance, templates, style and structural guidelines, content patterns, MDM alignment). Measurement & Insights Define and track KPIs (findability/search effectiveness, reuse and componentization rates, content freshness/SLA, case deflection, self-service success). Use data and user feedback to prioritize strategic initiatives and continuously improve content architecture and operations. Leadership & Team Development Build, lead, and develop a high-performing team of KM Business Partners/Content Architects; own hiring, performance, coaching, and career growth. Foster a community of practice for content strategy and architecture; mentor content leaders across BUs. Partnering & Governance Partner closely with the Director of Content Management, who executes content creation, deployment, and lifecycle maintenance. Co-lead governance forums with platform leaders (Salesforce KM, ADP Knowledge Search) to align content architecture and publishing standards across channels. Maintain relationships with key vendors (e.g., IXIASOFT) for roadmap awareness and best-practice adoption. To succeed in this role, you'll have: 10+ years in content strategy, knowledge management, information architecture, or related leadership roles. Deep expertise in DITA, component content architecture, taxonomy/metadata, and omnichannel publishing. Hands-on experience with IXIASOFT (CCMS) and major publishing endpoints (Salesforce Knowledge / Experience Cloud, SharePoint, ADP Knowledge Search). Demonstrated success leading content migrations, large-scale audits, and enterprise governance. Strong consulting skills: stakeholder management, executive communication, and the ability to translate business problems into content solutions. Familiarity with GenAI/RAG content readiness, retrieval, and evaluation principles. Role Boundaries & Partnership This role (Director, Content Strategy & Architecture): Defines content strategy, architecture, governance, and migration approach. Consults with business units to align content frameworks with organizational goals. Leads GenAI readiness initiatives. Establishes training, onboarding, and KPI measurement models. Partner role (Director, Content Management): Translates content strategy into actionable plans and oversees strategic execution across content creation, deployment, and lifecycle management. Ensures operational excellence by implementing content engineering outputs in alignment with defined architecture and standards. Drives continuous improvement and optimization of content processes, ensuring scalability, compliance, and readiness for emerging technologies. Together, these roles ensure one source of content truth in IXIASOFT, published consistently to all channels for associates, clients, and GenAI. You'll love working here because you can: Deliver at epic scale. Your strategy shapes how thousands of associates and clients access trusted knowledge. Be surrounded by curious learners. We challenge the status quo and grow together. Act like an owner & doer. You'll set direction and see your strategy come to life. Give back to others. We do the right thing for our clients, our associates, and our communities. Join a company committed to equality and equity. We're building a culture where everyone belongs. Ready to architect the future of enterprise knowledge at ADP? Apply now. Bonus points if you have: Experience with search (e.g., Fusion Search) and content analytics. Change management certification (e.g., Prosci), and/or KM certifications. Global/multinational experience and multilingual content strategy exposure. Background in service design, knowledge-centered service (KCS), or customer support optimization. What are you waiting for? Apply today! Find out why people come to ADP and why they stay: **************************** (ADA version: **************************** )
    $119k-162k yearly est. 1d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Portsmouth, VA?

The average senior manager of marketing in Portsmouth, VA earns between $91,000 and $148,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Portsmouth, VA

$116,000

What are the biggest employers of Senior Managers Of Marketing in Portsmouth, VA?

The biggest employers of Senior Managers Of Marketing in Portsmouth, VA are:
  1. ADP
  2. Blueprint30 LLC
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