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Senior manager of marketing jobs in San Marcos, CA

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  • Digital Health Strategy & Partnerships

    Precisepk

    Senior manager of marketing job in San Diego, CA

    About us: PrecisePK is a pioneering healthtech company that has served hospitals worldwide over 30 years, dedicated to revolutionizing personalized medicine through precision pharmacokinetics. We leverage cutting-edge technology and advanced analytics to optimize drug dosing regimens tailored to individual patient characteristics. At PrecisePK, we are committed to driving innovation in healthcare by delivering precise and customized solutions that empower clinicians to optimize patient outcomes and improve therapeutic success. With a relentless focus on innovation and excellence, we are shaping the future of precision medicine and transforming the way medications are prescribed and administered. About you: We are looking for a candidate with established industry experience who can build relationships and create visibility for our Saas Product in the healthcare space. You will be responsible for identifying, approaching and selling software products to accounts in the precision dosing and therapeutic drug monitoring domains. Ideally you have a track record or interest in selling perpetual software products or SaaS products for pharmacies and hospitals, and have a solid background in pharmacy. Job Responsibilities: Demo PrecisePK's precision dosing software to potential and existing customers, hospitals and medical institutions. Develop and deliver training and educational materials to internal stakeholders and healthcare professionals. Lead the identification, evaluation, and cultivation of strategic partnerships with healthcare organizations, technology vendors, industry stakeholders, and other key players in the healthtech sector. Lead negotiations and contract discussions with potential partners, ensuring favorable terms and mutually beneficial agreements. Identify new business opportunities and innovative partnership models to expand our product offerings, market reach, and revenue streams. Drive initiatives to penetrate new markets and verticals. Provide clinical insights to support the development of product positioning and go-to-market strategies, as well as product design. Job Requirements: Medical degree (MD, PharmD, or equivalent) required 5+ years of experience in the healthcare industry; SaaS experience is a plus Proven track record of successfully developing and executing strategic partnerships in the healthcare or technology sector Experience in the areas of precision medicine, pharmacokinetics, pharmacodynamics, or clinical pharmacology Strong understanding of healthcare technology and how software is used in clinical practice, including electronic health records (EHRs), data analytics, and telehealth *This position is full-time, working on-site out of our office located in San Diego, California. PrecisePK is an Equal Opportunity Employer that values diversity. All employment is decided on the basis of qualifications, merit and business need.
    $102k-158k yearly est. 21h ago
  • Vice President Marketing

    Hale Tori

    Senior manager of marketing job in San Clemente, CA

    Vice President of Marketing, Hale Tori Reports To: Chief Brand Officer, Hale Tori Department: Marketing Employment Type: Full-Time Hale Tori, the parent company of Birdwell Beach Britches, Tori Richard, and Kahala, is seeking a visionary Vice President of Marketing to lead and elevate the marketing strategy across all three brands. Combined, the brands are leaders in their space with 225 years of heritage. This executive role will collaborate with both the brands and the Chief Brand Officer to drive creative consistency, oversee external agency relationships, drive customer engagement in all channels, and introduce a paid influencer program. The VP will supervise a Marketing Coordinator for each brand, responsible for tactical execution, including social media posting, project coordination, and calendar management. Key Responsibilities Strategic Leadership & Brand Oversight - Develop and implement unified marketing strategies across Birdwell, Tori Richard, and Kahala. - Ensure brand consistency in messaging, creative direction, and customer experience across all channels. - Lead cross-brand initiatives to raise the level of marketing execution and organizational alignment. - Team Management - Supervise and mentor the Marketing Coordinator, delegating executional tasks such as social media content creation and posting, marketing calendar planning and management, and coordination of photoshoots, events, and collaborations. Digital Marketing & Paid Media - Oversee paid media strategy and execution across all three brands. - Manage relationships with external paid media agencies, including aligning agency efforts with brand goals and KPIs, reviewing and approving campaign strategies and creative assets, conducting regular performance reviews and optimization sessions, and ensuring cross-brand consistency and efficiency in media spend. - Guide digital optimization efforts using tools such as Klayvio, Yotpo, Data Feed Watch, Impact, and Triple Whale. Influencer & Ambassador Strategy - Design and launch a comprehensive paid influencer program to expand brand reach and engagement. - Oversee ambassador and influencer partnerships, including seeding, contracts, and performance tracking. - Collaborate with influencer marketing agencies or platforms to identify and manage influencer relationships across relevant demographics. - Public Relations & External Communications - Lead PR strategy and manage agency relationships to amplify brand visibility. - Collaborate with PR agencies to develop and execute media outreach plans, coordinate press releases, media events, and brand storytelling, and monitor media coverage and report on PR performance. Cross-Functional Collaboration - Partner with Sales, E-commerce, and Creative teams to ensure integrated marketing efforts. - Support product launches, seasonal campaigns, and collaborative projects. - Act as a key liaison between internal teams and external partners to ensure seamless execution. Qualifications - 8+ years of progressive experience in marketing, with at least 3 years in a senior leadership role. - Proven success managing multi-brand portfolios and external agencies. - Strong strategic thinking and creative direction skills. - Experience with paid media, influencer marketing, and digital optimization tools. - Excellent leadership, communication, and project management abilities. Preferred Experience - Fashion, lifestyle, or consumer goods industry background. - Familiarity with platforms such as Instagram, TikTok, YouTube, Pinterest, and Reddit. - Experience with marketing technology stacks and paid media agency management, and or work inside a paid media agency. (e.g., Klayvio, Yotpo, Triple Whale).
    $156k-243k yearly est. 1d ago
  • Sales Marketing Operations Manager

    Maxim Athletic 3.8company rating

    Senior manager of marketing job in San Diego, CA

    Marketing and Sales Operations Manager About Us Uniforms Express is a leading supplier of custom uniforms, hats, jackets, and apparel for sports teams and organizations nationwide. We're growing fast and looking for a Marketing & Sales Operations Manager to help us scale our marketing and sales processes so every lead becomes a loyal customer. Role Overview You'll be the operational hub between marketing and sales - managing CRM systems, lead flow, reporting, and campaign execution. This role is perfect for someone who loves making things run smoothly, thrives on data, and can turn numbers into actionable insights. What You'll Do Manage and optimize our CRM (Odoo, HubSpot or similar). Run or manage Paid Advertising, SEO, Email, Social Media Campaigns. Evaluate and potentially manage Trade Shows. Evaluate and potentially launch an outside sales rep network nationwide Own lead scoring, routing, and nurturing workflows. Track and analyze KPIs for sales and marketing teams. Build dashboards and reports that guide decisions. Improve processes to shorten sales cycles and boost conversion rates. Maintain and integrate marketing tools/tech stack. What You Bring 3+ years in marketing, sales, or revenue operations. Strong CRM admin skills (Odoo, HubSpot, Salesforce, or similar). Excellent Excel/Google Sheets reporting abilities. Familiarity with marketing automation platforms. Strong organizational and project management skills. Data-driven and detail-oriented approach.
    $91k-120k yearly est. 1d ago
  • Director of Brand Marketing

    Huega House

    Senior manager of marketing job in San Diego, CA

    Director of Brand & Marketing Department: Marketing and Brand Reports to: Co-Founder and CEO Salary: $105,000 to $125,000 Huega House is a rapidly growing lifestyle and performance apparel brand rooted in premium design, vintage-inspired aesthetics, and a community-first mindset. Founded in 2022, we have become known for our signature hats, storytelling-driven content, and ability to blend nostalgia with modern style. As we expand deeper into lifestyle and performance apparel, we are hiring our first senior marketing leader to build Huega House into a world-class brand. Role Overview The Director of Brand and Marketing is the first official marketing hire at Huega House. This person will set the foundation for how the brand is built, how we show up creatively, and how our marketing drives growth. You will own brand strategy, creative direction, channel strategy, content, partnerships, and full go-to-market planning. You will work closely with the founders on brand vision and with a Director of Community on activations and community programming. This is a highly strategic and hands-on role for someone excited to create the marketing playbook from scratch while producing best-in-class creative and campaigns. Key ResponsibilitiesBrand Leadership and Creative Direction • Own and evolve the brand identity, voice, and visual direction • Define brand positioning across lifestyle and performance categories • Ensure cohesion across all digital, physical, and experiential touchpoints • Oversee all creative output including video, photo, design, social content, campaigns, and web updates • Lead creative direction for seasonal campaigns, product drops, collaborations, and storytelling initiatives • Maintain Huega House's premium, nostalgic, modern aesthetic while pushing innovation Marketing Strategy and Growth • Build the annual and quarterly marketing strategy aligned with revenue goals and product roadmap • Lead go-to-market strategy for all launches and campaigns • Partner with paid media teams on strategy, creative, and performance • Balance brand building with measurable growth and profitability KPIs • Use insights and data to inform decisions while protecting brand integrity • Own the full brand and marketing calendar to keep all teams aligned Content, Social Media and Storytelling • Oversee content calendars for Instagram, TikTok, YouTube, email, SMS, and paid channels • Manage videographers, photographers, editors, designers, UGC creators, and ambassadors • Ensure all content reflects Huega House's aesthetic, voice, and emotional connection • Identify and activate trends in a way that feels authentic to the brand • Integrate community storytelling, run clubs, events, and activations into core content • Leverage AI tools for ideation, exploration, and workflow efficiency Campaigns, Launches and Project Management • Create marketing briefs and lead cross-functional execution for product drops and campaigns • Lead all photo and video shoots for campaigns and e-commerce • Work closely with product, operations, and fulfillment teams to ensure launch readiness • Oversee marketing execution for events, pop-ups, activations, partnerships, and athlete initiatives Community, Influencers and Partnerships • Partner with the Director of Community on events, run clubs, meet-ups, and brand experiences • Build and manage influencer, creator, and athlete relationships • Develop partnerships that elevate the brand locally and nationally • Ensure community engagement is integrated into marketing strategy Team Leadership and Collaboration • Manage internal creators, contractors, agencies, and freelancers • Build the future marketing team as the brand grows • Collaborate closely with operations to align marketing with inventory and drop schedules • Work directly with the founders on long-term brand vision, storytelling, and marketing priorities Analytics and Performance Tracking • Track channel and campaign performance across social, email, SMS, paid ads, website, and retention • Provide weekly and monthly insights with clear recommendations • Use attribution and funnel data to optimize creative and channel strategy • Monitor audience sentiment and lead brand protection strategies when needed Qualifications • 6 or more years of experience in marketing, brand management, or creative leadership in fashion, lifestyle, performance, or DTC • Proven ability to lead brand strategy, creative direction, and content production • Strong visual eye and the ability to guide premium creative work • Deep understanding of social platforms and digital consumer behavior • Experience managing paid media, influencers, retention channels, and content teams • Ability to operate at both strategic and hands-on levels • Strong project management and leadership skills • Passion for fashion, performance lifestyle, and community-driven brands Nice to Have • Experience at a high-growth DTC brand • Familiarity with Shopify and Klaviyo • Experience working with athletes, creators, and partnerships • Experience with brand activations, pop-ups, or experiential marketing • Understanding of e-commerce analytics and unit economics
    $105k-125k yearly 4d ago
  • Consumer Electronics Brand Marketing Manager

    Us Tech Solutions 4.4company rating

    Senior manager of marketing job in Vista, CA

    + Brand Marketing team is looking for a strategic and creatively savvy brand marketing manager to join our team and lead brand work for one of our major brands. + This involves translating the brand platform into creative strategies and go-to-market plans to grow the brands' equity and drive business growth. + You will co-develop global campaigns, ensure creative excellence and consistency across all touchpoints and own relationships with cross functional teams and external agency partners. **Responsibilities:** + Develop brand and creative strategies to engage our consumer audience with the brand and bring the foundational brand platform to life. + Creative development and production of brand campaigns, programs and activations tailored to different audiences, markets and business needs by working cross functionally and with external agency partners. + Ensure creative excellence and consistency in brand visual identity, brand messaging and communications across all touchpoints (Above The Line, Below The Line, Owned & Operated channels). + Partner closely with key marketing cross functional team members and external agency partners to ensure alignment on key milestones across the creative/campaign development process. + Use your creative judgment in evaluating the work coming across the creative/campaign dev process to keep the overall project on track. + Own and operate your remit with rigor, precision and through proactive communication so all stakeholders are not only aware of progress being made but issues that require immediate resolution. **Experience:** + 6-9 years of experience in brand marketing for a consumer brand and/or creative agency working with global clients. + Experience in developing and launching global brands & brand campaigns in a fast paced and changing environment, driving cross-functional team efforts & alignment. + Thrives in ambiguity and working across multiple teams on complex but creative initiatives. **Skills:** + Brand Marketing + Brand building, brand platforms and product positioning. + Brand Campaigns. + Creative Strategies + GTM **Education:** + Bachelor's degree or equivalent practical experience. **About US Tech Solutions:** US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit *********************** (********************************** . US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
    $80k-112k yearly est. 60d+ ago
  • VP/Director of Marketing

    Griffin Funding

    Senior manager of marketing job in San Diego, CA

    Griffin Funding is seeking a highly organized and proactive Director of Marketing for digital marketing to support the CEO/VP of Sales by managing and coordinating efforts across multiple external marketing agencies. This role is critical in ensuring the smooth execution of marketing initiatives, maintaining accountability among teams, and driving results to support our mission as a leader in consumer-direct mortgage solutions. Job requirements Responsibilities: Agency Management: Serve as the primary liaison for five external agencies (SEO, PPC, CRO, Video, Social Media). Track progress, manage deliverables, and hold agencies accountable for performance and deadlines. Coordinate and prioritize tasks internally to avoid bottlenecks. Project Management: Oversee content production, SEO initiatives, CRO tests, and video creation. Lead the initiative to grow our YouTube channel with high-quality, subscriber-focused content. Ensure HubSpot integration and lead management workflows are functioning seamlessly. Data and Analytics: Manage performance reporting and analysis across all marketing channels. Use Google Sheets/Excel to track lead targeting and campaign effectiveness. Monitor and optimize key performance metrics, including SEO rankings, PPC results, and CRO test outcomes. Technical Coordination: Create and manage workflows in Zapier for automating marketing processes. Collaborate with external development teams to ensure website updates (WordPress) align with marketing goals. Collaboration: Work closely with the CEO/CMO to prioritize and delegate tasks. Provide regular updates and insights on agency performance and marketing progress. Foster relationships with internal and external stakeholders to drive alignment and success. Griffin Funding, provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Griffin Funding, complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. NMLS #1120111 VA Approved Lender ID: ********** FHA Non-Supervised Lender No.: 01472-0000-3 All done! Your application has been successfully submitted! Other jobs
    $154k-242k yearly est. 60d+ ago
  • VP of Growth Marketing

    Art of Problem Solving 3.7company rating

    Senior manager of marketing job in San Diego, CA

    We're seeking a VP of Growth Marketing to build and lead our customer acquisition engine across all channels. This role owns the complete marketing funnel from awareness through lead handoff, driving growth for both our online platform and physical campus locations. You'll be responsible for scaling proven marketing channels while identifying and testing new growth opportunities. This is a pivotal leadership role reporting directly to the CEO, with the opportunity to shape the growth marketing function as we scale nationally. The VP of Growth Marketing will: Build out key growth functions, including performance marketing, field marketing, channel marketing, and lifecycle/retention, and inside sales Develop clear customer acquisition funnels with seamless handoffs of Marketing Qualified Leads to the Admissions team and/or with seamless conversion through our website Set the vision, strategy, and roadmap across all performance marketing channels (paid search, paid social, influencer/affiliate, etc.) Collaborate with product and academic leadership to support go-to-market strategies for individual product lines and course profiles Own budgets, forecasts, and reporting infrastructure, with accountability for CAC**, ROAS, and lead conversion** for key channels Establish a test-and-learn culture that scales proven tactics while continually innovating across new platforms and formats Recruit, manage, and mentor high-performing performance marketing teams Partner with the brand and design team to develop high-velocity performance assets that align with AoPS' brand messaging and positioning Contribute to the company strategy as a member of the core executive team Use ads, emails, direct mail, flyers, and other tools to identify and market to students and parents who would thrive with our approach The ideal candidate has... 15+ years of senior leadership experience in performance marketing roles within a high-growth, consumer-focused environment Skilled in storytelling and narrative development, making complex concepts easily digestible Experience deploying and optimizing marketing budgets efficiently Strong data and metrics-driven approach to growth, able to balance the art and science of building a consumer brand with the rigor of performance marketing and customer acquisition Strong track record of developing and executing go-to-market strategies that deliver measurable revenue growth Expertise in paid influencer strategy, organic social, and programmatic channels, consistently driving awareness and engagement through original and viral content Ability to lead performance marketing strategies and teams is preferred Experience recruiting, managing, and mentoring high-performing performance marketing teams Able to lead and collaborate with cross-functional teams to develop and execute integrated brand strategies Driven by a mission with a deep appreciation for the products and excitement for the vision of the company An ambitious and bold approach, with the ability to build and simplify, explore, experiment, try new things, and take action Intellectual curiosity as an eager lifelong learner who strives for deeper understanding Impeccable integrity and high ethical standards Humility, with willingness to concede points and adapt to new data, and readiness to roll up their sleeves for necessary work Direct and transparent communication skills, with a willingness to ask difficult questions Strong collaborative abilities with excellent interpersonal skills and the capacity to develop good working relationships across the team Perks and Benefits: This is a full-time position based at our headquarters in San Diego, CA. The base salary for this role is 240k - 275k. Compensation includes a performance-based bonus and stock options. Some benefits of the position include: Impact: The opportunity to significantly expand our reach and help more students discover the joy of mathematical problem-solving Culture: Work and collaborate with an organization filled with builders and life-long learners who strive to discover, inspire, and train the great problem solvers of the next generation Benefits: Competitive compensation package including medical, dental, and vision plans Future Planning: 401K with company match Ease of Transition: This can be your era of sunshine, palm trees, and beaches. Relocation assistance is available if currently located outside of San Diego. Background Check: Please note that employment is contingent on the successful completion of a background check. Work Authorization: Please note that in order to be considered for this position you must be legally authorized to work in the US. We are unable to offer sponsorship, including STEM-OPT and H-1B. About AoPS: Art of Problem Solving (AoPS) has been a pioneering force in K-12 advanced education since 2003, dedicated to discovering, inspiring, and training the next generation of problem solvers. Renowned for preparing hundreds of thousands of students for success in college and careers, AoPS boasts a rich history of coaching nearly all members of the US International Math Olympiad team and many of the corporate executives working at bleeding edge of the AI. Initially focused on advanced mathematics, AoPS has broadened its unique problem-solving curriculum to include language arts, science, and computer science. AoPS sells both direct-to-consumer and direct-to-business (schools and educational institutions) and is organized into three core product lines outlined below: Beast Academy represents the dream curriculum of younger students, guiding elementary students on a journey of critical thinking and foundational math concepts, depicted in captivating comic-book-style illustrations. Accessible via an online game or through physical practice books, this curriculum allows students to acquire lifelong problem-solving skills. AoPS Academy encompasses small in-person and virtual classes, offering a world-class curriculum in math, science, and language arts for students in grades 1-12. AoPS Academy has successfully opened 12 centers nationwide and is committed to fostering a stimulating and engaging environment where exploration, discovery, and challenge converge. AoPS Virtual Campus and Online School offers comprehensive and rigorous online classes for middle and high school students, aimed at enhancing their mathematical reasoning and problem-solving skills. The online platform allows the brightest students to connect with each other and engage with expert-level AoPS instructors.
    $152k-232k yearly est. Auto-Apply 60d+ ago
  • Marketing Communications Manager - San Diego, CA Office

    Blupeak Credit Union

    Senior manager of marketing job in San Diego, CA

    The Marketing Communications Manager plays a key role in the successful execution of BluPeak Credit Union's marketing and digital banking strategic plans. The manager supports the VP, Marketing and Digital Experience by driving initiatives that enhance the credit union's visibility, digital transformation efforts, and member experience. This position holds the ultimate responsibility of managing the day-to-day operations of the marketing and digital banking team. This role is responsible for the execution and oversight of integrated marketing, internal and external communications, and brand management initiatives ensuring all messaging, campaigns, and materials consistently support the credit union's brand, member engagement goals, and strategic objectives. The position collaborates cross-functionally with internal stakeholders to promote products, support digital adoption, and drive member growth. Responsibilities Marketing Strategy & Campaign Management • Develops and implements integrated marketing campaigns to attract, engage, and retain members across digital and traditional channels. • Leads cross-functional marketing initiatives including product rollouts, promotions, new technology launches, digital channel enhancements, and member onboarding communications. • Oversees the development and maintenance of the marketing content calendar and coordinate execution across all digital, traditional and branch channels. • Collaborates with creative and product teams to develop compelling marketing materials aligned with member needs and business goals. • Maintains brand consistency across all internal and external communications and ensures adherence to visual and style guidelines. Digital & Member Experience Support • Supports marketing strategies that drive digital platform adoption and optimize the digital banking member experience. • Oversees the evaluation, development, testing, and implementation of new digital banking platform initiatives. • Evaluates digital member journeys to ensure touchpoints are intuitive, on-brand, and optimized for engagement and performance. • Uses analytics and campaign data to refine messaging, target segments, and improve member communication effectiveness. Product & Program Marketing • Translates product features and benefits into clear, member-focused messaging across campaigns and collateral. • Manages marketing for key product areas, particularly deposit and loan offerings, including promotional campaigns and product lifecycle support. • Works closely with compliance and product teams to ensure marketing materials meet regulatory and brand standards. • Supports special event planning and implementation, including the annual employee meeting, strategic partner events, Annual Membership meeting, special board meetings, media events, business development events/on-sites, community events, and member education events (ex. workshops). Occasional meeting/event staffing support as assigned. Team & Project Management • Leads and manages a high-performing marketing and digital banking team, providing coaching, guidance, performance management, and professional development. • Prioritizes and assigns marketing projects, ensuring delivery is timely, accurate, and aligned with strategic objectives. • Collaborates cross-functionally to ensure alignment and support for enterprise-wide initiatives and campaigns. Budgeting & Vendor Management • Develops and manages assigned marketing, digital experience, and research budgets, ensuring programs are executed within financial guidelines. • Oversees third-party vendors and agency partners to support campaign execution, creative development, printing, mailing, and digital production. • Processes payables/receivables and provides budget variance reports, expense tracking, and recommendations for cost optimization. • Leads the development, deployment, and implementation of BluPeak's marketing automation tools, including its integration into enterprise-wide systems (core, account and loan origination systems, digital banking platforms, etc.) to improve member relationship building and member profitability. Data Analysis & Reporting • Monitors and reports on campaign performance, using data insights to enhance effectiveness and inform future planning. • Develops trend reports and performance dashboards to identify opportunities for engagement, retention, and product penetration. • Uses member segmentation and behavioral data to create targeted campaigns for specific member needs and life stages. Compliance & Regulatory Support • Ensures that all marketing and communication materials comply with applicable credit union policy, financial regulations, brand standards, and internal review processes. • Partners with Compliance, Risk, and Legal teams on development of required disclosures, privacy notices, fee schedules, and other annual publications. • Adheres to company policy and procedure, complete annual compliance training, and comply with business continuity and vendor management policy. These are crucial to the success of the organization and regulatory compliance and/or safety and soundness for the sustainability of the credit union. • Complies with all Anti-Money Laundering laws such as the Bank Secrecy Act, OFAC and USA PATRIOT Act and all related policies and procedures including accurate Member/Customer Identification Program, member due diligence, accurate OFAC match processing, and reporting unusual activities and suspected fraud. Administrative & Strategic Support • Supports annual planning, goal setting, and execution for marketing and digital banking initiatives aligned with organizational objectives. • Maintains up-to-date knowledge of marketing best practices, financial services trends, and digital tools to drive innovation. • Performs other duties as assigned to support departmental or organizational needs. SUPERVISORY RESPONSIBILITIES This position will manage up to 6 direct reports and carry out supervisory responsibilities in accordance with BluPeak's policies and applicable laws. This position will also supervise third-party vendors and project teams as assigned. Qualifications EDUCATION and/or EXPERIENCE B.A./B.S. degree in Marketing, Communications, or a related field. Minimum five years of direct marketing / communications experience is required, including a minimum of two years in a management/supervisor role. Strong knowledge of financial institution products, services, and competitors, along with experience in promotions, research, public relations, social media, and problem-solving preferred. TECHNOLOGY PROFICIENCY To perform this job, the employee must possess applicable technology skills. Strong phone and MS Office skills (including Excel, Word, Outlook, PowerPoint) and the ability to learn new programs as applicable. Must be proficient in desktop publishing environments, and have strong word processing and design software skills. Knowledge of Photoshop, Illustrator, In Design, and basic HTML required. OTHER QUALIFICATIONS • Self-directed with the ability to prioritize and multi-task, organize and meet scheduled deadlines and handle a variety of tasks concurrently in a fast-paced, deadline-driven environment. • Ability to effectively coordinate efforts through a diverse internal and external team • Ability to analyze data to identify key findings. • Superior project management, planning and organizational skills. • Strong team player with the ability to adapt to an ever-changing, organic environment • Must be hands-on with all facets of the job. • Ability to think strategically, as well as tactically. BluPeak Credit Union is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. Employment may be contingent upon BluPeak Credit Union's receipt of an acceptable and job-related background check, drug screen and credit check, as applicable and permissible by law. BluPeak Credit Union is committed to working and providing reasonable accommodation to applicants with physical, mental disabilities and sincerely held religious beliefs. For more information, contact Human Resources. PM17 Min USD $78,000.00/Yr. Max USD $100,000.00/Yr.
    $78k-100k yearly Auto-Apply 33d ago
  • Online Media Buyer/ Marketing Manager

    3 Little Birds Interactive

    Senior manager of marketing job in Encinitas, CA

    About Us We're a 3-year old, 20+ person technology startup in North County San Diego. We are well-funded, profitable, and growing fast. We've built or licensed a variety of software titles spanning a wide range of categories from games, social networking to video applications. We have well over 50,000 users of our ad supported apps. We have an awesome, ocean-view office near the beach, smart co-workers, fun atmosphere, great benefits, and pay well for great work. Job Description Who are we looking for? We are searching for a highly talented, experienced, ambitious, entrepreneurial-minded Media Buyer/Online Marketing Manager to join our highly agile team to market our next generation applications. The successful candidate must demonstrate a proven track record of managing large scale Google Display Network (GDN) and AdWords campaigns, Facebook Ads, Online Ad Networks, Exchanges, and direct media buys focused on CPA/CPI & ROI. The role requires a savvy marketer who can roll up his/her sleeves to take new app ideas from concept and dry test, to launch and scale with limitless ad budgets. The role requires an entrepreneurial spirit who can research, negotiate, recommend, set up and launch new display channels and partnerships. The candidate must be able to manage multiple projects in a fast paced, dynamic professional environment. Only individuals who are detail orientated, ambitious, creative, able to think outside of the box, continually be challenged to grow their skills, want to have a direct impact on the success of the company, and aren't afraid to step outside of their comfort zone need apply. What will you be doing? • Manage, report, analyze, optimize & grow existing Google Display, Adwords and Facebook advertising Campaigns • Dry test new product ideas • Research, evaluate, recommend, negotiate, launch, test, optimize, and scale new Ad Networks, RTB Platforms & direct Media placements • Optimize campaigns that work the best through new targeting, placements, other implementations, etc. • Oversee and improve processes and systems for our display user acquisition process • Continuously optimize and test new ad creative and landing pages. • Manage a diverse portfolio of brands and websites that support them • Be at the cutting edge of direct response online marketing with an abundance of resources and budgets Qualifications • 3+ years of experience acquiring users through Google AdWords, Facebook, performance based display ad networks and direct media buys • Direct response online media acquisition • Expertise in RTB working with DSPs, ad exchanges, ad servers and creative formats • Experience in testing and optimizing display ad creative • Experience with optimizing landing pages for conversions • Experience setting up A/B split tests and Multi variant testing • Strong communication, oral and written skills • Strong copy writing skills • Strong creative skills, come up with ad concepts and work with designer to bring to life • Experience in the industry is a plus (Desktop Application Download space) • HTML, CSS and an understanding of web technologies (JavaScript a plus) • Bachelor's degree (preferably in business, marketing, or a related field) • Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA • Exceptional analytic and strategic thinking skills Additional Information All your information will be kept confidential according to EEO guidelines.
    $86k-126k yearly est. 13h ago
  • Marketing Insights & Analytics Manager

    Vuori 4.3company rating

    Senior manager of marketing job in Carlsbad, CA

    Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success. Job Description We're seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You'll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels-bringing clarity to complexity and driving smarter decisions at every level of the organization. What you'll get to do: Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs) Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development. Qualifications Who you are: Bachelor's degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred. 7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field Experience working in DTC, retail, or apparel industries Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.) Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery) Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams Strong analytical and strategic thinking skills Positive, cooperative attitude and strong interpersonal skills Experience managing and partnering with multiple research suppliers Preferred experience: Experience with Measured incrementality testing platform Experience with global research and Go-To-Market (GTM) integration Experience informing marketing creative briefs with data-backed insights Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development. Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation. Additional Information Our investment in you: At Vuori, we're proud to offer the following to our employees: Health Insurance Savings and Retirement Plan Employee Assistance Program Generous Vuori Discount & Industry Perks Paid Time Off Wellness & Fitness benefits The salary range for this role is $109,000 per year - $140,000 per year. This role is bonus eligible. Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.
    $109k-140k yearly 60d ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Senior manager of marketing job in San Diego, CA

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $100k-137k yearly est. 60d+ ago
  • Marketing & Operations Director

    Stride Fitness

    Senior manager of marketing job in San Diego, CA

    Job Description STRIDE Fitness combines treadmill-based cardio, strength training, and community into one powerful 55-minute experience. Our studios are energetic, member-focused, and built around accountability, connection, and results. The Marketing & Operations Director plays a key role in driving member growth, elevating the brand, supporting the studio team, and ensuring a world-class in-studio experience every day. About the Role The Marketing & Operations Director is a full-time leadership role responsible for overseeing grassroots marketing, local partnerships, community engagement, operational excellence, and member experience. This position works closely with the Studio Owner, Sales Director, and Head Coach to support all day-to-day operations while driving growth and ensuring consistent execution of the STRIDE brand. This person must be proactive, organized, creative, and highly relationship-driven. The ideal candidate thrives in a fast-paced environment, loves health and fitness, and has strong leadership instincts. Key Responsibilities Marketing & Lead Generation • Plan, manage, and execute grassroots marketing campaigns to consistently generate new leads • Build and maintain local partnerships to increase brand visibility • Support in-studio promotions, referral programs, and member events • Oversee social media content strategy, posting cadence, engagement, and brand voice • Track marketing KPIs and adjust campaigns based on performance • Ensure marketing materials and promotional signage are up to brand standards Operations & Studio Management • Oversee front desk operations, opening/closing procedures, and daily studio readiness • Maintain studio cleanliness, equipment organization, and member-ready standards • Forecast and manage inventory for supplies, retail, and studio equipment • Coordinate staff scheduling in partnership with the Studio Owner • Manage payroll submissions, timecards, and shift changes • Ensure operational processes are executed consistently and efficiently Member Experience & Community Engagement • Build strong relationships with members to drive retention and referrals • Support member onboarding, follow-up communication, and engagement • Handle escalations with care, empathy, and a solutions-focused approach • Lead in-studio events, community workouts, and challenge activations • Support coaches and front desk staff to maintain a positive team culture Leadership & Collaboration • Work closely with Sales Director to optimize lead flow and sales processes • Partner with the Head Coach to support class experience and scheduling • Collaborate with the Studio Owner on goals, KPIs, and performance metrics • Uphold STRIDE Fitness brand standards and coach the team on execution • Help cultivate a motivating, supportive, and community-driven studio environment Qualifications • 2+ years of marketing, operations, management, or studio leadership experience (fitness experience preferred but not required) • Strong understanding of social media strategy and community engagement • Proven ability to manage multiple priorities and meet deadlines • Organized, detail-oriented, and proactive problem solver • Strong communication and interpersonal skills • Passion for fitness, community, and helping people reach their goals • Able to commit to a full-time schedule including evenings and weekends when needed • Comfortable completing a background check
    $103k-170k yearly est. 11d ago
  • Sr Global Marketing Product Manager, NGS

    Twist Bioscience Corporation 4.4company rating

    Senior manager of marketing job in Carlsbad, CA

    We are looking for a Sr Global Marketing Manager to be responsible for planning, developing, and executing on marketing programs and activities for our organization. The ideal candidate will have a background with strategic marketing frameworks and concepts, along with professional and/or educational experience in NGS Candidates should have strong experience in a strategic or tactical marketing role and demonstrate experience working cross-functionally in a matrix organization. The Sr Global Marketing Manager will drive multiple projects and launch new products in alignment with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization's strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals. What You'll Be Doing: Sr Marketing Manager Duties and Responsibilities: * Partner to develop strategic, multi-channel integrated marketing plans for Twist's Next Generation Sequencing portfolio, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of tactical marketing programs * Develop a customer-centric content strategy aligned with each stage of the customer journey. Oversee content creation across various formats, including blogs, case studies, videos, emails, social media, and webinars to meet customer needs and business objectives. * Develop copy and creative content for NGS campaigns, including web display, email and other digitally deployed content * Define, track, and report on key performance indicators (KPIs) for content and digital marketing campaigns, such as engagement rates, lead generation, conversion rates, and return on investment (ROI). * Deploy product NPIs and CPIs, managing the GTM process by developing the marketing strategy for all channels and deploying content to optimize ROI * Collaborate and ensure alignment of marketing plans among NGS Product Management, Field Marketing, Digital marketing, Commercial Leaders, and other stakeholders * Execute engaging marketing campaigns to achieve measurable results for new and/or existing products within the NGS portfolio. * Successfully engage with advertising agencies and the internal design team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materials * Maintain knowledge of the trends and competitive activity relevant to NGS markets * Partner with Product Management and Field Marketing to support workflow and application sales training, support, and enablement materials * Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment * Use customer research and analytics to understand and anticipate customer needs and pain points. Create and refine journey maps to tailor content and messaging to specific stages in the customer journey. * Act as a brand steward, ensuring that all content aligns with brand voice and guidelines. * Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement, and management * Prepare and present progress and reports to program stakeholders * Assist team members when needed to accomplish team goals What You'll Bring to the Team * Bachelor's degree (BS/BA) in Life Sciences required, advanced degree preferred * 5+ years' experience in Life Sciences Marketing role, experience working with NGS Applications * 5+ years previous experience in product marketing management or marketing program management administration * Proficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge o program/project management software (e.g., Smartsheet, MS Project) * Experienced at compiling and following budgets * Excellent verbal and written communication skills * Able to multi-task, prioritize, and manage time effectively Preferred Qualifications * MBA * MS/PhD This role will be based in San Francisco or Carlsbad and will require 3 days per week onsite. About Twist Bioscience Twist Bioscience synthesizes genes from scratch, known as "writing" DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA. At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.
    $154k-207k yearly est. Auto-Apply 20d ago
  • Global Marketing Director

    Koh Young America, Inc.

    Senior manager of marketing job in San Diego, CA

    Job Description Global Marketing Director Job Title: Global Marketing Director Job Type: Full-time Travel: 20-30% Global Why Join Koh Young At Koh Young, we don't follow markets-we create them. If you're the kind of leader who thrives where purpose meets performance, you'll be at home here. Launch a breakthrough surgical robotic platform Build a marketing organization from the ground up Shape the future of cranial surgery Work in a culture that values speed, ownership, and impact Grow into VP / Global leadership as we scale This is a career-defining role for someone who wants to lead, build, and win. About Koh Young Koh Young Technology is a global leader in robotics and AI-based measurement, trusted across advanced manufacturing, aerospace, semiconductor, and life sciences. With over 3,500 robotic systems deployed globally, we bring proven engineering scale and discipline to surgical innovation. Our medical division is launching Geniant , an intelligent cranial robotic navigation system designed to help neurosurgeons achieve exceptional precision and improve outcomes in tumor resections, biopsies, SEEG, DBS, and functional neurosurgery. Our Mission Advance surgical precision and elevate human health by combining robotics, intelligence, and engineering excellence. We exist to empower surgeons, improve outcomes, and unlock what's possible in the operating room. Position Overview The Global Marketing Director will lead commercial strategy, product positioning, and market acceleration for the Geniant platform. This role is responsible for shaping our market story, drive surgeon adoption, build KOL alignment, and lead global launch excellence. This is a strategic and hands-on build role. Key Responsibilities Include: Commercial Leadership Build and execute global go-to-market strategy Define market activation by region and clinical segment Align commercial strategy with executive leadership Key Responsibilities Continued: Brand + Demand Creation Position Koh Young as a top global brand in surgical robotics Lead omnichannel growth strategy-events, digital, PR, clinical content Drive market gravity and surgeon awareness Product Marketing & Positioning Own clinical messaging and competitive strategy Develop differentiation vs. Medtronic, Brainlab, Zimmer ROSA, Stryker, Globus Translate product innovation into clinical and economic value Launch Excellence Architect global product launch framework Build sales enablement platform + surgeon-facing messaging Lead VOC insights to influence product roadmap KOL + Market Development Build a global neurosurgeon advisory network Drive clinical validation, thought leadership, and industry presence Lead strategic engagement at CNS, AANS, ASSFN, NANS, etc. Requirements and Skills 5+ years MedTech marketing experience 5+ years in capital equipment / robotics / neurosurgery / enabling technologies Proven product launch + commercialization success Strong surgeon engagement + KOL network expertise Leadership experience in high-growth or early-stage commercial expansion Benefits Health/Dental/Vision/Life Insurance at no employee premium (including dependent coverage) 401K retirement plan with 5% matching Generous PTO and paid holidays
    $142k-225k yearly est. 11d ago
  • Marketing Events Manager

    Newrocket

    Senior manager of marketing job in Vista, CA

    Employment Type: Full-Time Department: Marketing NewRocket is the AI-first Elite ServiceNow Partner that helps organizations Go Beyond Workflows™. With over 19 years of experience and 3,000+ successful projects delivered, we combine industry expertise, human-centered design, and enterprise-grade AI to help clients unlock the full potential of the ServiceNow platform. As a global award-winning partner, NewRocket transforms operations through automation, innovation, and experiences that help businesses-and people-thrive. About the Role We're hiring a hands-on Marketing Events Manager to own our event strategy and execution end-to-end. This role is ideal for a creative, detail-oriented marketer who thrives on orchestrating memorable experiences that connect with customers, partners, and prospects. You'll manage approximately five major flagship events per year, in addition to multiple regional field events that generate pipeline, strengthen alliances, and deepen customer engagement. Working closely with Sales, Alliances, and Executive Leadership, you'll transform every event into a high-impact growth opportunity-driving measurable results before, during, and after each program. What You'll Do Event Strategy & Execution Lead the strategy and delivery of global flagship events to elevate brand presence, showcase thought leadership, and drive executive engagement. Manage regional field marketing programs across the Americas to support localized go-to-market efforts and enablement. Oversee event planning, content, speaker enablement, logistics, on-site execution, and post-event follow-up. Partner with Marketing to execute integrated campaigns (email, social, paid/organic, landing pages, nurture) around each event. Track event performance, manage budgets, and oversee vendor relationships for maximum ROI. Regional & Partner/Alliance Programs Collaborate with key partners to plan and execute co-marketing initiatives (forums, summits, roadshows). Ensure consistency in brand representation, shared content, and lead management processes. Sales Team Support & Enablement Develop and distribute pre-, during-, and post-event sales kits-including messaging, meeting scripts, follow-up templates, and collateral. Coordinate with Sales on target mapping, meeting scheduling, and on-site executive engagement programs. Customer Engagement & Advocacy Identify and prepare customer speakers and advocates for presentations, case studies, and executive meetings. Capture stories and insights from events that can fuel marketing and sales campaigns. Brand, Creative & Merchandising Ensure all event assets (booths, signage, decks, giveaways, collateral) align with NewRocket brand standards. Manage creative production and merchandise procurement for all events. Vendor & Budget Management Source, negotiate, and manage agencies and event vendors; conduct regular check-ins and approve invoices. Monitor spend vs. plan and evaluate return on investment. Tools & Reporting Build and manage campaigns and workflows in HubSpot; track performance through Salesforce. Manage projects in Asana and leverage LinkedIn for event promotion and engagement analytics. What You'll Bring 3+ years of experience in event marketing, field marketing, or integrated marketing, with proven impact on pipeline and revenue. Demonstrated success managing both global and regional programs-from strategy through flawless execution. Excellent project management, communication, and stakeholder leadership skills. Experience enabling sales teams and partnering with alliances; strong ability to turn insights into action. Proficiency with HubSpot (or similar marketing automation tools), Salesforce (or similar CRM), Asana (or other project management tools), and creative platforms such as Canva or Figma. B2B/SaaS experience required; ServiceNow ecosystem experience preferred. Additional Details Travel: Approximately 25% during peak event seasons for flagship events. Reports To: Director of Marketing or equivalent
    $78k-108k yearly est. Auto-Apply 32d ago
  • Director, Marketing Operations & Technology

    Glaukos Corporation 4.9company rating

    Senior manager of marketing job in Aliso Viejo, CA

    Glaukos - Director, Marketing Operations and Technology We are seeking a highly organized and strategic leader to serve as Director Marketing Operations and Technology. This role is responsible for ensuring on-time campaign, content, and product launches while deploying and managing the marketing technologies required to drive execution at scale. The ideal candidate combines content operations expertise, program management discipline, and technical acumen to deliver seamless campaigns across channels, online and offline. What You'll Do Oversee coordination of all content across social media, search, websites, CRM, and other digital channels. Manage workflows between brand teams, agencies, and MLR/Compliance to ensure timely approvals and deployment. Lead cross-functional alignment between Marketing, Sales, MLR, IT, and agency partners to ensure campaigns, launches, and initiatives are executed on time and on budget. Manage CRM/content marketing programs, video production, and HCP digital initiatives to support brand growth and engagement. Deploy, manage, and optimize key marketing technologies and website updates, including Google Marketing Platform, CDP, CRM, and other content management tools. Define and refine processes, governance models, and project tracking to improve speed-to-market, compliance, and resource efficiency. Act as a liaison across internal teams and external partners, ensuring alignment, accountability, and clear communication throughout campaign and product launch lifecycles. What You Bring 15+ years of relevant industry experience Bachelor's degree required; MBA or advanced degree preferred. High degree of personal ownership, humility & servant leadership. 10+ years of experience in content operations, program & project management, digital marketing technology deployment. Proven success in leading cross-functional programs and launching integrated campaigns in regulated industries (healthcare, pharma, medtech or tech preferred). Strong background in CRM, content marketing, digital production, and martech tools. Exceptional project and program management skills, with strong attention to timelines, process, and detail. Strong technical literacy across marketing platforms (Google Marketing Platform, CDPs, CRMs, content management systems). Excellent leadership, organizational, and communication skills, with the ability to align diverse stakeholders. Ability to thrive in a fast-paced, highly matrixed environment with competing priorities. #GKOSUS
    $104k-170k yearly est. Auto-Apply 60d+ ago
  • Vice President of Demand Generation & Account-Based Marketing (ABM)

    HKS Inc. 4.2company rating

    Senior manager of marketing job in San Diego, CA

    Responsible for driving measurable client growth by leading HKS's multi-channel demand generation, account-based marketing (ABM), and campaign execution strategies. Owns both the operational backbone of marketing execution (digital, martech, events, processes) and the commercial impact mandate of demand generation - ensuring that campaigns, channels, and ABM programs consistently influence pipeline, improve win rates, and expand client relationships. Partners with Practice Marketing Directors (PMDs), Communications and Brand teams, and firmwide leadership to design and execute marketing programs that are aligned to practice strategies, regional priorities, and client development goals. Responsibilities: * Leads the execution of multi-channel campaigns across paid media, social, email, web, SEM, and events * Drives measurable pipeline growth and client engagement through targeted marketing programs * Optimizes channel performance, ROI, and campaign attribution using analytics and martech * Develops and scales ABM playbooks in partnership with PMDs and BD Directors * Leads account-specific marketing programs for top global and regional clients * Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets * Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities * Collaborates with Brand, PR, and Pursuit COEs to deliver integrated, high-impact campaigns * Ensures campaign briefs, assets, and delivery are standardized, scalable, and measurable * Owns the marketing operating system, including governance, workflows, martech stack, and campaign reporting * Champions operational excellence, scalability, and agility across all marketing functions * Develops playbooks, templates, and processes to ensure consistency across practices and regions * Partners with Insights & Analytics COE to track campaign and ABM performance, measuring marketing's influence on pipeline, pursuits, and revenue * Continuously optimizes channels, budgets, and tactics to improve impact and efficiency * Collaborates to integrate campaigns across brand, PR, thought leadership, and pursuit activity * Models and holds others accountable to the firm's cultural values, including a commitment to quality, innovation, learning and growth * Acts with positive, service-driven attitude with a commitment to going above and beyond to help customers and team members * Oversees and actively invests in the professional development of staff through mentoring, performance management and career planning * Leads efforts in attracting, training, retaining, growing and recognizing diverse talent * Manages conflict effectively and encourages a healthy team environment * Fosters and maintains a collaborative professional working relationship with the project team, including promoting communication and creating approachability * Takes personal responsibility for fostering a green workplace through sustainable work practices * Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer * Responsible for the financial implications of overhead and chargeable time, including accountability to project plan and planned utilization rate * Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements * Partners with practice leadership, BD and Marketing to create go-to-market strategies to successfully deliver against the firm's growth and revenue goals Qualifications: * Bachelor's degree in Advertising or related degree * Typically with 15+ years of B2B/professional services experience, with experience in demand generation, digital marketing, and ABM * Proficiency in Adobe Creative Suite such as InDesign, Photoshop, Illustrator and Sketchup graphic software * Proficiency in MS Office Suite, including Microsoft Word, Excel and PowerPoint preferred * Prior experience in professional services or design industries * Deep knowledge of best-in-class marketing tech stack, and the latest technologies available to support all marketing efforts * Successful track record with managing a team and performing duties in a fast-paced environment * Proven ability to design and execute multi-channel, measurable campaigns * Proven ability to work across stakeholder groups, functional areas, geographies, and differing levels of seniority * Proven ability in identifying issues, determining their cause, developing creative solutions * Excellent operational mindset with martech, campaign orchestration, and process leadership * Excellent writing skills with leadership experience in creative direction, storytelling, and visual communication * Excellent attention to detail and commitment to excellence * Excellent interpersonal skills and the ability to interact with all levels of staff and clients; ability to forge trusting relationships within a diverse team * Strong understanding of data governance principles, including data capture, integration, and analysis across marketing systems, to ensure accurate measurement, actionable insights, and consistent reporting for demand generation and ABM initiatives * Strong understanding of data privacy law across the globe * Strong presentation skills * Strong organizational skills and the ability to work on multiple projects at the same time * Ability to partner seamlessly with BD to align marketing activity with client growth * Ability to thrive in a complex, matrixed global organization * Ability to influence senior stakeholders across practices, regions, and BD teams * Ability to measure and report brand performance * Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration, both internal and external * Ability to communicate and present ideas in a clear, concise and professional manner both verbally and in writing * Ability to proactively problem solve and apply innovative solutions * Ability to collaborate and encourage collaboration in a team environment, and ability to work independently and prioritize work * Ability to effectively meet deadlines at expected quality * Travel may be required Base Salary Range: $115k to $175k annually - Chicago, Denver, Los Angeles, New York, San Diego, Seattle and Washington DC locations only. The estimate displayed represents the general base salary range of candidates hired in the above locations only. We may ultimately pay more or less than the posted range based on the location of the role. Factors that may be used to determine your actual salary may include internal equity, experience, education, specialty and training. HKS offers a comprehensive total compensation & benefits package with health, dental, and vision care coverage, 401(k) plans, life & AD&D insurance, short/long term disability plans, paid days off (sick leave, parental leave, vacation), and much more for benefits-eligible employees. To learn more about our benefits visit this page. Application Deadline: 1/1/2026 If you currently work for HKS, please submit your application via the Internal Careers Portal. HKS is an EEO/AA Employer: M/F/Disabled/Veteran
    $115k-175k yearly 58d ago
  • VP of Digital Marketing

    Dripshipper

    Senior manager of marketing job in San Diego, CA

    Dripshipper is the world's largest coffee dropshipper providing the easiest and most effective operations for anybody wanting to sell coffee. Our community engages with us through app partners, agency partners, and sometimes from our website. Dripshipper is a robust distributed team that manages all areas of the business with a small team using whatever tools and methods necessary to hit our goals. In particular for this role, own all our new free trial signups and activation rate from free trial to paid users. The vast majority of this is from digital marketing including, email marketing, SEO, ads, and more. Digital marketing at Dripshipper is not like your typical B2B SaaS company trying to drive leads that convert to high-paying customers. Our customers pay us on average $30/hour so it requires us to have more of a B2C approach to profitably acquire our customers. Your job is to execute our global, digital marketing strategy from end-to-end, including: driving free trials, converting to paid users from their free trial, leveling up communications to build awareness, website improvements, conversation rate improvements, community-building, and anything that will drive our community to the forefront of eCommerce. Core Responsibilities: Own and optimize the digital marketing function to scale free trials to Dripshipper. Meet and exceed the free trial and revenue goals per month by executing marketing campaigns across organic and paid marketing channels, including but not limited to: email marketing, paid acquisition, re-targeting, outbound, etc. Own our full-funnel marketing strategy, including increasing our conversion rates from free trial to paid. Basically, your job on the above 3 core elements is to do “better” than we are already doing. We are doing well. But your job is to take it to the next level. Also: Oversee traffic on dripshipper.io and across our various app integration sites to increase free trials (increase our conversion rate of traffic to free-trials from 2% to 4+%) Develop and optimize a first-class digital experience for our community with clear digital journeys and revenue targets for key personas in target verticals. Including building out the entire funnel Lead the development and management of digital assets (websites, landing pages, emails, ebooks and ads), working as an individual contributor alongside our resources Partner closely with marketing, support, and freelancers to ensure proper messaging, timing, and execution of campaigns across all channels Content Expansion / Leadership: Work closely with Dripshipper leadership to find ways to continually expand and grow Dripshipper's media. Including, but not limited to, new product launches, working on long-tail content (ebooks and print), and webinars. While beyond the scope of the initial few months, increasing organic traffic to Dripshipper from 1,200/mo to 6,000/mo would be our stretch goal for the year. 30-60-90 30 days in Own our free-trial goals for Dripshipper, base goal of 24 free trials per day (currently at 18). Create and execute an organic and paid campaigns strategy to ensure we meet/exceed goals and stay within budget. This is really job #1. Use a data-backed approach to create weekly and monthly goals to ensure overall KPIs are met. Experiment with new channels and continually improve campaigns. Monitor any paid campaigns to ensure net revenue remains higher than campaign costs. Understand how users are currently acquired (what's worked/ what hasn't) to develop a baseline and playbook for growth Related, improve our conversion rates of website traffic to new free-trial 60 days in Understand our ‘demand generation' funnel more comprehensively as it relates to free-trials and revenue goals -- know how to build out and execute a funnel and write a converting email Have a tracker and demand gen plan more fully complete for increasing free trials Host ongoing webinars with the customer success team 90 days in Fully participate in Dripshipper marketing You should have free-trial and marketing campaigns down. You are on target to meet/ exceed goals and have a playbook for how to effect free-trials in a given week. You are an owner at weekly meetings and can speak to all campaigns, KPI's and marketing as a whole at Dripshipper You have identified and are managing part-time & freelancer resources to ensure all marketing goals are met You have a clear understanding of what's worked/ what hasn't and have developed a marketing playbook for Dripshipper You are beginning to grow our community in other verticals of the marketing function at Dripshipper, including newsletters, website traffic, content downloads, and more
    $30 hourly 60d+ ago
  • Assoc. Director, Marketing Operations

    Neurocrine Biosciences 4.7company rating

    Senior manager of marketing job in San Diego, CA

    Who We Are: At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs. What We Do: Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X and Facebook. ( *in collaboration with AbbVie ) About the Role: The Associate Director, Marketing Operations leads a sub-function team responsible for driving operational excellence across the marketing content lifecycle, managing cross-functional governance frameworks and ensuring enterprise content enablement. This tactical leader recommends strategic direction for Marketing Operations, oversees critical technology platforms and vendor relationships, and implements innovative solutions that impact multiple commercial operations. The role requires deep expertise in marketing operations to establish scalable processes, ensure regulatory compliance, and champion advanced technologies that enhance content creation efficiency across the organization. _ Your Contributions (include, but are not limited to): Lead and develop a sub-function team responsible for Marketing Operations and Enterprise Content Capabilities, providing mentoring and career development guidance Recommend strategic direction for Marketing Operations and participate in formulating strategic plans for the broader commercial organization Oversee Promotional Review Committee (PRC) operations and governance, while driving continuous improvement and cross-functional alignment across therapeutics Drive development and implementation of enterprise content capabilities encompassing traditional and modular content approaches Lead evaluation and integration of technology platforms including promotional review and digital asset management systems (ex. Vault PromoMats) and workflow management tools (ex. Adobe Workfront) Oversee print production and fulfillment operations, including new capabilities, vendor relationships, inventory optimization, and budget oversight Champion adoption of innovative solutions including AI and advanced technologies to enhance content creation efficiency Partner with cross-functional leadership to provide strategic insights through performance dashboards and metrics analysis Establish and track operational KPIs, utilizing critical thinking and analytical skills to implement solutions with broad functional impact Develop scalable processes and best practices that impact multiple operations within the commercial organization Ensure compliance with regulatory requirements and internal policies for all promotional content through robust frameworks Identify and implement process improvements to optimize material lifecycle and drive operational efficiencies Build organizational capabilities and provide training to internal stakeholders and agency partners on systems, tools, and best practices to enhance competencies and drive continuous improvement Monitor industry trends and emerging technologies to continuously evolve content capabilities Other duties as assigned Requirements: BS/BA degree in marketing, communications, or life sciences and 10+ years of relevant experience or equivalent experience, training, and/or certification OR Master's degree and 8+ related experience OR Deep expertise in Marketing Operations with comprehensive understanding of pharmaceutical marketing processes, promotional review requirements, and commercial best practices In-depth knowledge of enterprise content management systems, digital asset management platforms (e.g., Vault PromoMats), and workflow automation tools (e.g., Adobe Workfront) Strong understanding of regulatory requirements for pharmaceutical promotional materials, including FDA guidelines and internal compliance frameworks Expertise in print production operations, vendor management, inventory optimization, and budget oversight principles Working knowledge of emerging technologies including AI applications for content creation and marketing automation Thorough understanding of cross-functional commercial operations and how Marketing Operations integrates with broader business objectives Knowledge of performance metrics, KPI development, and data visualization best practices for operational dashboards Proven track record of leading and developing teams, with demonstrated ability to mentor and guide career development Experience managing Promotional Review Committee operations and driving cross-functional governance processes Hands-on experience implementing and optimizing marketing technology platforms and enterprise content management systems Demonstrated success in vendor relationship management and operational budget oversight Strong analytical thinking and problem-solving skills with ability to translate complex data into actionable insights Excellent communication and influencing skills with ability to collaborate effectively with senior leadership and cross-functional stakeholders Track record of driving process improvements and implementing scalable solutions with broad organizational impact Experience integrating innovative technologies and leading change management initiatives Previous experience in pharmaceutical or biotechnology industry strongly preferred #LI-JH1 Neurocrine Biosciences is an EEO/Disability/Vets employer. We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don't line up to exactly what we have outlined in the job description. _ The annual base salary we reasonably expect to pay is $168,400.00-$243,700.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.
    $168.4k-243.7k yearly Auto-Apply 60d+ ago
  • Marketing Insights & Analytics Manager

    Vuori Clothing 4.3company rating

    Senior manager of marketing job in Carlsbad, CA

    Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success. Job Description We're seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You'll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels-bringing clarity to complexity and driving smarter decisions at every level of the organization. What you'll get to do: * Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy * Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams * Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework * Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs) * Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies * Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency * Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development. Qualifications Who you are: * Bachelor's degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred. * 7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field * Experience working in DTC, retail, or apparel industries * Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.) * Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights * Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery) * Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies * Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership * Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams * Strong analytical and strategic thinking skills * Positive, cooperative attitude and strong interpersonal skills * Experience managing and partnering with multiple research suppliers Preferred experience: * Experience with Measured incrementality testing platform * Experience with global research and Go-To-Market (GTM) integration * Experience informing marketing creative briefs with data-backed insights * Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development. * Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation. Additional Information Our investment in you: At Vuori, we're proud to offer the following to our employees: * Health Insurance * Savings and Retirement Plan * Employee Assistance Program * Generous Vuori Discount & Industry Perks * Paid Time Off * Wellness & Fitness benefits The salary range for this role is $109,000 per year - $140,000 per year. This role is bonus eligible. Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.
    $109k-140k yearly 59d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in San Marcos, CA?

The average senior manager of marketing in San Marcos, CA earns between $99,000 and $170,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in San Marcos, CA

$130,000
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