Specialist Marketing
Senior manager of marketing job in Michigan City, IN
Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.
Job Description
To attract and maintain our customer base and drive revenue and visitation through guest promotions, tournaments and events. THIS IS AN ENTRY LEVEL, ON CALL, STEADY EXTRA POSITION.
Develops and coordinates tournaments in all gaming areas, including Slots, Tables and VIP functions.
Responsible for maintaining tournament budgets.
Coordinates locations, rooms, food, equipment and personnel for tournaments.
Maintains records of tournament details: names and addresses of tournament participants, gift distribution, entry fee collection, etc.
Interact with VIP Services and Casino Marketing Departments to coordinate all aspects of customer's attendance at tournaments and events.
Communicate with customers, employees, and management in a friendly, courteous manner.
Coordinate details of special event functions and promote positive customer relations.
Coordinates ordering and purchasing of all event gift items including all tournament items.
Assist in developing a theme for events.
Assist in developing the menu for each event. Communicate and track dinner costs and buffet cost to management for each event.
Register guests for special events: complete applicable entry or registra-tion forms, provide information regarding the event, hotel, and facilities.
Distribute prizes: redeem coupons, verify winning status or eligibility of guest, and distribute prize according to event rules and procedures.
Interact with VIP Services to coordinate all aspects of guest's attendance at special event.
Complete submission of events to the Indiana Gaming Commission and assure compliance.
Arrange banquet space, entertainment, decorations including ordering of centerpiece arrangements, tablecloths and napkins.
Responsible for tracking, issuing and storing all left over inventory from events and tournaments.
Act as liaison in helping customers to resolve any conflict or situation that may occur during event check-in.
Responsible for accurate monitoring and execution of all operational promotion rewards.
Operate a personal computer; possess knowledge of software utilized by department.
Qualifications
Must be computer literate with Word and Excel.
Previous event planning experience helpful.
Able to stay organized while working on multiple projects and tight deadlines. Proficient in business writing.
Possess excellent oral communication skills.
Additional Information
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Marketing Manager, Service and Aftermarket Parts
Senior manager of marketing job in Elkhart, IN
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Dometic Land Vehicles Americas is a trusted provider of high-end products for recreational vehicles, commercial passenger vehicles and overlanding vehicles in North America, Latin America, and the Caribbean. We are on a journey of continuous growth - now looking for our next star - a passionate Marketing Manager within our Marketing capability. This position reports to Marketing Director, Land Vehicle - Americas and will work in Elkhart IN, or Chicago, IL.
About the position
The Marketing Manager will be responsible for leading marketing strategy, communications & storytelling execution for the Dometic Brand in Service and Aftermarket, handling the launch of service parts. To be successful, this role will thoroughly integrate within the teams, understand the customers, the end-users, the market, and the company to work cross-functionally with sales, product management, customer service and other functions. The Marketing Manager will help ideate, design, and execute cohesive plans for marketing campaigns, product launches, and internal/external communication to drive sales and support our position in the market. This role will partner with product management and sales to develop campaign/product insights as part of the creation and execution of the entire communication GTM plan (from creative to collateral to internal selling).
Your main responsibilities
Develop communication plans and associated metrics to drive business forward.
Works with marketing content creation and product teams to prioritize launch campaigns and define all language and content required for successful launches.
Responsible for briefing functional team leaders on communication strategy as part of GTM kick off.
Supports the Sales organization in building relationships with key customers; act in both a consultative manner and design value-add programs.
Brief creative team to design and deliver all required assets (ex. copy, content, photography/rendering, video, and graphic design)
Leads copywriting to prioritize voice, and tone for key campaigns to the specific markets.
Responsible for maintaining a list of opportunities and submitting Dometic Product/Campaigns for noteworthy awards or industry recognition.
Lead marketing research to enable comprehensive knowledge of core customers for communications and product development.
Actively participate in research design, insights, segmentation work; lead specific research initiatives as they relate to Americas segment.
Understands full market landscape (Dometic, competitive, customers, consumers) and uses understanding to provide team information and input for strategy design and execution.
Maintains brand standards while delivering required content to achieve business goals.
Works collaboratively with other division or global counterparts to realize synergies and enhance brand communication.
Responsible for reporting on weekly, monthly and annual KPIs to support marketing strategy.
Domestic travel is required.
What do we offer?
You are offered an interesting role in a dynamic, fast paced, and global environment with great opportunities to grow and take on new challenges. The growth at Dometic is continuous - which gives you great possibilities to evolve with the company.
Medical/Dental/Vision Insurance
Employee Assistance Program (EAP)
Disability insurance (STD/LTD)
401 (k) with company match
PTO
Company defined holidays and two floating holidays for you to use as you choose
Paid maternity/paternity leave
Tuition assistance
Membership reimbursement (wholesale club and gym)
Employee discounts on our incredible products
Opportunities to make an impact
Manager, Downstream Marketing
Senior manager of marketing job in Portage, MI
Work Flexibility: Hybrid
As the Manager, Downstream Marketing for our Acute Care business at Stryker, you will play a critical role in driving commercial success through strategic marketing initiatives that directly impact sales growth and market expansion. You will be responsible for defining, developing, and executing brand and go-to-market strategies that elevate product visibility, fuel revenue generation, and strengthen customer loyalty across the portfolio.
What You Will Do:
Lead the development and execution of commercial marketing strategies that directly support revenue goals, including sales enablement tools, competitive positioning, and promotional campaigns.
Serve as the brand and market expert, setting strategic direction for portfolio growth through compelling messaging, campaign execution, internal/external training, and customer engagement programs.
Align with global and regional teams to set annual and long-range brand strategies to achieve aggressive sales, profit, and market share targets.
Deliver scalable marketing assets, tools, and campaigns that drive sales team performance and resonate with healthcare decision-makers.
Collaborate cross-functionally to identify and execute educational and brand experience initiatives that enhance customer engagement and strengthen the sales pipeline.
Develop deep partnerships with sales leaders, internal stakeholders, and key customers to understand market dynamics and translate insights into actionable marketing plans.
Co-develop the Annual Marketing Plan and 3-5 year portfolio roadmap in partnership with divisional and local marketing and sales teams.
Work closely with leadership to forecast demand, optimize inventory planning, and align marketing tactics with sales strategies.
Own the product lifecycle management process including successful product launches, market introductions, and phase-out strategies.
Analyze business performance, brand perception, and competitive landscape to uncover insights and drive decisions that support sales objectives.
Partner with divisional leaders on new product development, line extensions, and M&A strategies to enhance commercial opportunities.
In collaboration with Sales Education, identify internal training needs and deliver impactful training content that enhances field team confidence and close rates.
Manage branding, messaging, positioning, and pricing strategies that reflect market realities and drive commercial success.
What you will need:
Required:
Bachelor's degree required
8+ years of work experience required
Preferred:
MBA preferred
5+ years medical device or marketing experience preferred
2+ years of people management experience preferred
Background in sales or experience supporting field sales teams is highly desirable
Travel Percentage: 50%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
Auto-ApplyProduct Director - Industrial Wood
Senior manager of marketing job in Goshen, IN
Job Details Plant 8 - Goshen, IN SalaryDescription
The Industrial Wood Product & Sales Director is responsible for leading the sales strategy, material sourcing, and product direction for Genesis' panel portfolio for raw materials including imported wood, MDF, Particle Board, roll lamination, and the panel processing product line. This role elevates our panel business by integrating sourcing strategy with product management to maximize purchasing power, ensure 100% compliance to all applicable requirements, drives profitable growth within Kitchen Cabinet OEMs, Closet OEMs as well as through Distribution. The Product Director will own global wood sourcing relationships for the Industrial Business unit, oversee domestic supply strategies, and champion wood lamination product development from concept through commercialization.
This leader will serve as the primary driver of panel-focused sales strategies, balancing long-term supplier partnerships, customer needs, and profitability goals. Strong thought leadership, negotiation skills, and the ability to align sourcing with market opportunities are essential.
Job Responsibilities
Lead all import wood sourcing activities, developing and maintaining strategic supplier relationships across global markets.
Optimize domestic purchasing power for MDF and PB, leveraging scale and supplier partnerships to improve cost structure and ensure supply stability.
Drive roll lamination and panel processing product line sales, including lifecycle management, innovation, customer engagement and profitability.
Ensure compliance with international trade regulations, sustainability standards, and internal governance related to wood sourcing.
Develop and execute sourcing strategies that align with corporate and customer objectives, balancing cost, quality, risk management, and sustainability.
Collaborate cross-functionally (sales, engineering, operations, and marketing) to define product requirements, bring products to market, and support successful commercialization.
Conduct market and industry research to inform sourcing and product strategies, including margin analysis, demand forecasting, and pricing strategies.
Build and maintain relationships with key customers to align sourcing and product decisions with market opportunities.
Provide strategic direction and day-to-day leadership for panel product development, sourcing initiatives and sales growth.
Full P&L responsibility for assigned product lines.
Qualifications
Skills
Strong global sourcing, supplier negotiation, and relationship management skills.
Excellent organizational and time management skills in a fast-paced environment.
Deep knowledge of wood products (imported hardwoods, MDF, PB, laminates, and panels).
Ability to integrate sourcing strategies with product management for competitive advantage.
Advanced analytical and financial modeling skills (margin analysis, business cases, cash flow).
Strong interpersonal communication and leadership skills, with the ability to influence at all levels.
Innovative thinker who can develop uncommon solutions to address market and business needs.
Requirements
Bachelor's degree required; advanced degree in Supply Chain, Business, or related field preferred.
Minimum 10 years' experience in product management, sourcing, or supply chain leadership (wood products or related industry strongly preferred).
Demonstrated success in supplier negotiations, sourcing compliance, and global trade.
Willingness to travel internationally for Supplier engagements and mill audits
Experience leading cross-functional initiatives and driving business results.
Positive, team-oriented attitude with strong leadership presence.
Digital Marketing Manager - Website
Senior manager of marketing job in Elkhart, IN
Dexter is the premier manufacturer and supplier of axles, suspension, brakes, doors, venting products, trailer parts, accessories, and towing components serving the commercial trailer, RV, heavy-duty, marine, agriculture, and manufactured housing markets has an opportunity for a Digital Marketing Manager - Website at our Corporate offices located in Elkhart, IN
Headquartered in Elkhart, Indiana, Dexter has manufacturing and distribution locations throughout the U.S. and Canada. Employing state-of-the-art robotics, precision welding equipment, and automated machining processes, Dexter has achieved many years of success through a commitment to the principles of superior quality, continuous improvement, and unparalleled customer service.
For more information about our company, access Dexter's web site at ********************
JOB DESCRIPTION:
Position Summary:
The Digital Marketing Manager is responsible for overseeing and optimizing the company's digital ecosystem, with a primary focus on website management, digital asset strategy, and technology integration. This role will lead efforts to improve user experience, ensure brand consistency, and support broader marketing initiatives through strategic coordination of digital platforms and tools. Strong project management and cross-functional collaboration skills are essential.
Key Responsibilities:
* Manage and enhance company websites, including content updates, UX improvements, and performance optimization.
* Develop and execute strategies for digital asset management, including photography, video, and integration with systems like Adobe AEM.
* Coordinate with external vendors and internal stakeholders to implement website enhancements and troubleshoot issues.
* Support the setup and evolution of a strategic digital asset program to improve content accessibility and reuse.
* Ensure seamless integration between websites and other technology platforms (e.g., CRM, eCommerce, analytics).
* Collaborate with marketing and eCommerce teams to align digital properties with campaign calendars and brand messaging.
Responsibilities
* Serve as the primary point of contact for website updates, maintenance, and vendor coordination.
* Lead initiatives to improve site architecture, navigation, and content strategy based on user behavior and analytics.
* Oversee the organization and tagging of digital assets within Adobe AEM and ensure proper integration with other systems.
* Coordinate video production and photography efforts to support marketing, product initiatives, and eCommerce.
* Monitor website performance using tools like Google Analytics and recommend improvements based on data insights.
* Partner with IT and marketing teams to ensure digital platforms are secure, scalable, and aligned with business goals.
* Maintain documentation and workflows for digital asset and website processes.
Minimum Qualifications
QUALIFICATIONS:
* Bachelor's degree in marketing, digital media, communications, or related field.
* 5+ years of experience managing digital properties, websites, or digital asset systems.
* Strong understanding of website CMS platforms and user experience principles.
* Experience with Adobe AEM or similar DAM systems, including implementation and administration.
* Familiarity with website analytics tools (e.g., Google Analytics & Tag Manager, SEM Rush) and SEO best practices.
* Excellent project management and communication skills.
* Ability to collaborate across departments and with external vendors.
* Strategic mindset with a focus on continuous improvement and innovation.
Preferred (Nice to Have)
* Experience with video production coordination or asset sourcing.
* Familiarity with PPC or social media advertising platforms (not a core responsibility).
* Basic understanding of CRM or eCommerce platform integrations.
Dexter is driven by our core values committed to Safety, Quality and Integrity:
* Execute with Determination - Be curious, work together, break new ground, find solutions, fulfill our commitments, surpass expectations!
* Connect with People - Empower employees to grow, engage and collaborate; build lasting customer partnerships; care for our communities.
* Do the Right Thing - For our people, for our customers, and for the business.
We care for our people. Here are some of our great, comprehensive Benefits:
* Dexter offers a competitive wage
* Full benefits package including Health, Dental, Vision, Life, STD, LTD, FSA, HSA
* 3% profit sharing in our Safe Harbor program
* 401(k) Plan with company contributions
* Opportunities for internal career development and growth
Apply now to join an industry leader and make a difference in what we do for the customers we serve!
Equal Opportunity Employer
Offers of employment are contingent upon successfully passing a background check and drug screen. Dexter Axle Company is an equal opportunity employer. Applicants are considered for positions without discrimination on the basis of race, color, creed, religion, national origin, gender, age, disability, veteran status, citizenship status or any other characteristic protected by federal, state or local law.
Digital Press Manager
Senior manager of marketing job in Chesterton, IN
Organization in the Chesterton area is seeking a Digital Prepress Manager to join their Production team.
The Digital Prepress Manager will oversee the day-to-day tasks of the Digital Prepress team as they take finalized design layouts and set them up to be printed on large format inkjet printers produced for fleet vehicle wraps and decals.
The ideal candidate will live near the Northwest Indiana area and have strong skills with Adobe Illustrator plus other Creative Cloud programs, along with management, communication, and organizational experience.
Knowledge of large-scale printing and design experience is a plus but not required.
This is NOT a graphic design position.
Responsibilities
Quality checks all work before final production files are sent for approval.
Assigning work to team and maintaining organization
Troubleshooting issues with production files
Point of contact for other departments
Collect and organize files for production
Creating production-ready art from design files
Ensuring production files adhere to client standards
Color matching using the Pantone Color System
Skills
Knowledge of Mac OS system
Strong organizational skills
Solid ability to prioritize work with adaptability to changing requirements
Manage work volume and meet deadlines
Maintains attention to detail and commitment to accuracy
Desire to learn and help grow the department
Solid knowledge of large-scale digital printing process
Qualifications
Proficient knowledge of the Adobe Creative Suite (Illustrator and Photoshop)
Working knowledge of Microsoft Office (Outlook, Word, Excel) and Mac software
Portfolio of relevant work
Team oriented
Able to multitask
Strong work ethic
Sincere interest in growing and learning
About The Organization
This organization is an industry leader in the field of branding. We provide vehicle graphic solutions to the most recognizable brands in the world, such as Amazon, Comcast, and Servpro. They offer remarkable benefits as an Omnicom Agency, the world's premier holding company for ad agencies, design firms, and market research firms. These perks include insurance benefits, retirement benefits, investment options, paid vacation time, job security, and the opportunity to be a part of an incredible team and culture.
Digital Marketing Manager
Senior manager of marketing job in South Bend, IN
Apply Description
Job Title: Digital Marketing Manager
Job Classification: Classified/Non-Instructional
Reports to: Chief Marketing Officer
Work Schedule: Calendar Year
General Description:
The Digital Marketing & Enrollment Manager plays a critical role in promoting the brand, mission, and enrollment goals of the Career Academy Network of Public Schools. This position combines strategic marketing, digital content management, and hands-on enrollment support to ensure consistent messaging, increased visibility, and high engagement with prospective students and families. This person will also serve as a key ambassador during school tours and events.
Qualifications:
Bachelor's degree in marketing, communications, or related field preferred.
• 7+ years of experience in digital marketing, preferably in an education setting.
• Strong design sense and digital storytelling ability to use Canva or Adobe Creative Suite.
• Familiarity with Google Ads, Meta Business Manager, GA4, and WordPress.
• Excellent communication, organization, and interpersonal skills.
• Bilingual skills, particularly in Spanish, are a plus but not required.
Primary Responsibilities:
1. Digital Marketing
Manage and update websites using WordPress or similar CMS platforms.
Lead content creation for social media platforms (Facebook, Instagram, X, TikTok, etc.).
Design digital and print materials including flyers, posters, and postcards using Canva or Adobe Suite.
Manage Google Ads and Meta (Facebook/Instagram) campaigns to drive awareness and applications.
Analyze traffic and performance data using Google Analytics (GA4).
Ensure consistent brand messaging across all digital platforms.
2. Enrollment Support
Respond to inquiries from prospective families in a timely and professional manner.
Schedule and conduct school tours for interested students and families.
Assist in organizing and executing enrollment campaigns, open houses, and outreach events.
Help families navigate the enrollment process and online applications.
Track lead-to-enrollment funnel and support CRM follow-up efforts.
3. Collaboration & Operations
Coordinate closely with school staff, leadership, and the central office marketing team.
Use ticketing systems like Asana to manage and prioritize marketing/enrollment requests.
Support photography, videography, and media alerts for key events.
Monitor community sentiment and engagement online.
Essential Skills and Abilities:
Must demonstrate foundational professionalism, including consistent attendance, punctuality, adherence to school policies and procedures, and strong employability skills. These are considered essential, non-negotiable expectations of the role.
Marketing Director
Senior manager of marketing job in Elkhart, IN
Job Description
Our customer is looking for a driven and experienced marketing director to join their growing team. This person should have strong experience leading marketing strategy, planning for tradeshows and communicating with a wide variety of people from external customers to videographers/graphic designers and internal teams. This person will be leading the marketing initiatives for new products, so they need experience coming up with new ideas and proven experience with sales growth or market share growth.
This person must have a dynamic personality, be very passionate about their job but also have a strong business sense. This is a great opportunity for someone who loves being hands on running projects and is hungry to grow.
They offer a competitive salary, full benefits, and great growth potential.
Consumer Affairs Manager I
Senior manager of marketing job in Middlebury, IN
Consumer Affairs Manager Purpose: this position exists to resolve product related disputes and authorize settlements as the last internal step before litigation or arbitration. Essential Functions: * Provide case management for all product matters representing Jayco's interests in arbitration, mediation or dispute resolution.
* Investigate consumer complaints; negotiating resolutions/settlements.
Additional Functions:
* Prepare chronologies of significant events, repair history and fact analysis.
* Work with corporate legal counsel providing accurate education, information and strategies for our specific issues in order for counsel to provide best defense in legal matters.
* Respond to and coordinate responses to interrogatories, production of documents, product and case research and supplier support.
* Participating in or coordinating others' participation in depositions.
* Communicating risk assessments to management via Unit Settlement Summaries.
* Monitor all property damage, injury and death claims relating to Jayco product.
* Manage legal releases, title securement, title branding, vehicle resale and disclosure notices, damage disclosures and final costs.
* Responds to attorney general letters, BBB complaints, magazine letters and attorney demand letters made on behalf of retail owners.
* Communicates legal information to appropriate personnel within the company.
* Reviews and communicates with Customer Service, dealer, and supplier personnel on potential hot or legal issues and lemon laws.
* Reviews company brochures, owner's manuals, policy and procedure manuals, etc. suggesting improvements for legal compliance.
* Identifies potential legal or safety issues as identified by dealers and consumers; communicates and/or makes recommendations on improvement or resolution.
* Responsible for making settlement decisions independently within their authorization limits.
* Establishes pre-legal reserves.
Required Experience/ Knowledge:
* Minimum 3 years prior related experience and knowledge equivalent to a bachelor's degree is required.
Preferred Experience/ Knowledge:
* General knowledge of federal and state product liability laws and lemon laws.
* Significant general product knowledge and familiarity with RV codes and standards.
* General knowledge of legal terms and warranty language.
Necessary Skills & Abilities:
* Excellent record retention skills are required.
* Strong communication skills are required.
* Strong customer service or manufacturing background preferred.
* Proficient in MicroSoft Office software.
* Must be able to influence others at all levels both inside and outside of the company.
* Strong organizational skills with the ability to prioritize multiple projects efficiently while maintaining a positive attitude.
Work Requirements:
* This position may require sitting, standing, working in front of a computer monitor in an office setting approximately 95% of the day.
* Requires ability to occasionally travel between field locations.
* Regularly required to sit, stand, walk, and stoop, kneel, or crouch; use hands to fingers, handle or feel objects, tools, or controls; and reach with hands and arms. Must be able to frequently lift and move up to 10 pounds.
* This position is a full-time position, which may require some flexibility in hours & days worked (including Saturdays, as needed).
* Remote work: not available.
* Supervisory duties: None.
* Management reserves the right to assign or reassign duties and responsibilities to this job at any time.
Product Marketing Manager
Senior manager of marketing job in Benton Harbor, MI
Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.
The team you will be a part of
The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.
This role in summary
The Product Marketing Manager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends.
Your responsibilities will include
* Drive long-term product planning strategies through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.
* Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
* Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
* Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
* Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
* Drive projects from Advanced Development to Production Project Readiness.
Minimum requirements
* Bachelor's degree
* 5+ years experience in marketing, brand management, product management or similar discipline
Preferred skills and experiences
* Bachelor's degree in Marketing or similar related field
* Master's degree
* Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
* Excellent critical thinking, sound judgment and effective decision-making ability
* Proven success working in a fast paced, complex matrixed environment
* Strong strategic and analytical mindset
* Strong business acumen with the ability to use insights to drive action
* Highly collaborative with ability to build solid working partnerships across functional groups
What we offer
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional information
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
* Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
* Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
* Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Marketing Operations Manager
Senior manager of marketing job in Notre Dame, IN
Marketing Operations Manager
Department: Office of Integrated Marketing and Communications
Reports to: Associate Vice President for Integrated Marketing and Communications
FLSA: Exempt
Holy Cross College's Mission: The Mission of Holy Cross College is to educate and form global citizens with the competence to see and the courage to act. Holy Cross is a Catholic college that advances the apostolic mission of the Brothers of Holy Cross. Our practical, experiential, liberal arts curriculum applies timeless truths to contemporary life and leads people to wholeness in the image of Christ.
Our hiring practices reflect this missional commitment to being a Christ-centered institution.
All administrators, faculty and staff are called to assist students in their formation to be Christ-like students and thus must embrace and advance the Holy Cross mission of the College in all professional activities.
Typical Schedule: Full-time, with typical hours from 8 a.m. to 5 p.m., Monday through Friday. Frequent evening and weekend work may be required in support of college events and deadlines.
Purpose: The Marketing Operations Manager works closely with and under the direction of the Associate Vice President for Integrated Marketing and Communications (AVP) to ensure that strategic initiatives are translated into clear action steps, deadlines are met, and communications are executed with consistency and quality. Serving as the project management backbone of the office, the Manager oversees day-to-day marketing operations, drives process and accountability, and supports cross-campus collaboration to advance Holy Cross College's brand, enrollment efforts, campaign communications, and mission-centric storytelling.
Essential Job Duties:
Project Management & Process Execution
Partner with the AVP, who provides strategic leadership, manages marketing and communications initiatives by establishing timelines, setting milestones, tracking deliverables, and ensuring accountability across teams.
Maintain and update a comprehensive content and production calendar (newsletter, campaigns, collateral, web, social) on behalf of the AVP, ensuring it is regularly shared with and utilized by the campus communicator group.
Implement and monitor workflows, submission processes, and approval systems to ensure efficiency and consistency.
Surface potential roadblocks early, recommend solutions, and manage corrective actions to keep projects on track.
Campaign & Communications Support
Work with the AVP to coordinate production of Advancement campaign materials, enrollment campaigns, and other mission-critical initiatives, ensuring deadlines are consistently met.
Manage editorial planning and production for the College newsletter, gathering stories, editing content, and elevating quality and engagement in alignment with the AVP's vision.
Support execution of segmented communications across email, social media, and web platforms as directed by the AVP.
Collaboration & Communication
Serve as a liaison between the AVP and campus departments (Enrollment, Advancement, Athletics, Student Life) to ensure projects are aligned, prioritized, and executed effectively.
Facilitate engagement of the campus communicator group, broadening participation and ensuring stories, images, and content flow from across campus, while keeping the AVP informed.
Provide the AVP with regular progress updates and reports, ensuring transparency and accountability.
Operational Management
Supervise student workers and/or graduate assistants, delegating tasks and ensuring quality and timeliness under the AVP's oversight.
Manage vendor relationships, contracts, and deliverables in collaboration with the AVP, with a focus on efficiency and accountability.
Collect and analyze performance data (e.g., campaign metrics, ROI, engagement rates) and prepare reports for the AVP, recommending improvements in strategies and processes.
Minimum Education, Skills, and Ability:
Bachelor's degree in marketing, communications, project management, or a related field.
3-5 years of professional experience in marketing operations, project management, or communications (experience in higher education or mission-driven institutions preferred).
Demonstrated success in managing multiple complex projects with competing deadlines.
Strong organizational and process management skills, with proficiency in tools such as Asana, Trello, Microsoft Planner, or similar platforms.
Clear and proactive communication skills, with experience presenting updates to leadership and coordinating across departments.
Ability to write, edit, and adapt content for multiple platforms and audiences.
Familiarity with website CMS platforms, email marketing tools (e.g., Emma, Slate, Mailchimp), and design software (Canva, Adobe Creative Suite).
Commitment to the mission of Holy Cross College and the values of Catholic higher education.
Ability to work closely with internal teams and external partners to support the College's marketing, communications, and objectives.
NOTE: The above statements are intended to describe the general nature and level of work being performed by the person assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills and physical demands required of personnel so classified. Employment at Holy Cross College is ‘at will,' meaning that either the College or the employee can end the employment relationship at any time, with or without cause, with or without notice. Holy Cross College is an equal opportunity employer. All employment decisions are based on qualifications and are made without regard to race, color, national origin, age, sex, disability, or any other legally protected status.
Interested candidates should apply and submit résumé, cover letter, and three references (names and contact information) at Holy Cross College Career Opportunities.
Auto-ApplyDirector of Marketing
Senior manager of marketing job in Elkhart, IN
Who We Are: Lippert is a leading, global manufacturer and supplier of highly engineered products and customized solutions, dedicated to shaping, growing and bettering the RV, marine, automotive, commercial vehicle and building products industries. We combine our strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled customer service, award-winning innovation and premium products to all of our customers.
Why We are Different:
At Lippert, Everyone Matters. This is not just a tagline or empty promise; it is who we are. We have intentionally created a culture that values and celebrates our team members' unique and varied backgrounds, perspectives, and experiences. We strive to give our team members a deeper sense of purpose at work, and we continue to build a better work environment by aligning our cultural and business strategies with the needs of our team members.
What You will Get:
* A unique, inclusive and supportive company culture.
* Comprehensive benefit offerings including medical, dental, vision, 401k with employer match, vacation, and more!
* Fair and competitive compensation.
* Career development and mentoring and opportunities to grow.
* Holiday, personal and vacation days.
Summary/Objective:
The Director of Marketing, North American OEM Group is responsible for the strategic plans, partnerships and development of Lippert's OEM businesses spanning the RV, Marine, Building and Transportation Products markets. This candidate, which reports directly to Lippert's Chief Marketing Officer, leads the strategy and direction for a team of marketing professionals dedicated to the North American OEM Group including marketing directors and managers, content creators and social media.
Duties and Responsibilities:
The OEM Marketing Group's main responsibilities are to attract OEM interest in Lippert's new and core products as well as promote Lippert's role in the RV community and beyond as a preeminent employer and an innovative thought-leader through effective marketing campaigns, brand promotion and customer partnerships.
Essential Functions:
* Lippert's North American OEM business spans (to date) four different markets; RV, Marine, Building and Transportation Products. No one person can effectively manage all four of these markets, so a strong team of marketing directors and marketing managers will help manage each segment.
* The Director of Marketing is ultimately responsible for the success of Lippert's OEM businesses from a marketing standpoint.
* The Director of Marketing will need to work directly with other marketing department heads on marketing plans, product launches, digital initiatives, event management and social media tactics.
* At least 10 prior years of marketing experience is required.
* The role can sometimes be stressful if there are tight deadlines or pressure to get campaigns out on time.
* This job is well-suited to digitally conscious people who enjoy analyzing data, following current trends, and communicating well with people to gain strategic alignment.
Other Key Responsibilities
* The cornerstones of the Director of Marketing's skill set are communication and executive reporting skills.
* Transparency is key in this role.
* The Director of Marketing must be able to communicate all activities effectively and clearly to the major stakeholders of the North American OEM Group including the Group President, the SVP of Sales, and the CEO.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working Conditions:
* Primarily working indoors, office environment.
* May sit for several hours at a time.
* Prolonged exposure to computer screens.
* Repetitive use of hands to operate computers, printers, and copiers.
* Must be able to work in a fast paced environment.
Qualifications:
* This role requires at least 10 years of experience in Marketing.
* Bachelor's Degree in business, Marketing or a related field, Preferred MBA + 10+ years of experience in marketing
* Prior experience in brand development
* MBA or master's degree in marketing a plus
* Experience working with outside sales
* Strong leadership and team development qualities
* Demonstrated history of success in high accountability, results oriented organization and the business perspective and acumen to continue to advance
* Ability to thrive in a large organization
* Excellent analytical and project management skills
* Ability to speak in front of groups as it relates to marketing, communications and PR activities
* In-depth knowledge of current digital marketing technologies and techniques
* Advanced ability to drive creativity and innovation
* Strong presentation and communication skills
* Some travel required
Competencies:
* The Director of Marketing will be most successful if he/she can act quickly on the often fast-paced nature of the OEM businesses and create swift, effective marketing plans that will garner immediate attention by the market. Prioritization is key as the marketing department for Lippert has limited resources.
* The Director will set prioritization based on strategic planning with the group leaders and the CMO.
* In order for the Director to be up to speed with the latest and greatest new and upcoming products, they will need to be in constant communication with the VP of Innovation as well as the engineering leads for the different segments of the OEM business.
Supervisory Responsibility:
This role will have supervisory responsibility.
Physical Demands:
While performing the duties of this job, the Team Member is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The Team Member may have to lift and/or move items over 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Position Type/Expected Hours of Work:
This is a full-time salary position, and hours/days of work are decided by production schedules and your reporting manager.
Travel:
Travel will be 30% of the role.
Preferred Education and Experience:
* Bachelor's Degree in Business, Marketing, or related field
* MBA or masters in marketing
Work Authorization/Security Clearance:
Must be legally authorized to work in the United States.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the Team Member for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Pay Group : AAP/EEO Statement
Lippert provides equal employment opportunity to all team members and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, ancestry, age, genetic information, disability, citizen status, protected veteran status, military service, marital status or any other legally protected category as established by federal, state, or local law. This policy governs all employment decisions, including recruitment, hiring, job assignment, compensation, training, promotion, discipline, transfer, leave-of-absence, access to benefits, layoff, recall, termination and other personnel matters. All employment and personnel-related decisions are based solely upon legitimate, job-related factors, such as skill, ability, past performance, and length of service with Lippert.
Lippert's strong commitment to equal employment opportunity requires a commitment by each individual team member. Compliance with the letter and spirit of this policy is required of all team members. Violations of this policy should be immediately reported to your leader or to any member of leadership. Team members who violate this policy will be subject to disciplinary action, up to and including termination of employment.
Know Your Rights
Marketing Director
Senior manager of marketing job in South Bend, IN
Job Details Commons at Juday Creek - South Bend, IN Full Time $55000.00 - $65000.00 Base+Commission/month Negligible Any MarketingDescription
In alignment with regulations, policies & procedures, the Marketing Director is responsible for driving the census and maintaining a pipeline for generating maximum revenue from occupancy of the assigned community as well as establishing the OPS brand in the local market. This includes but is not limited to - Developing, pre-qualifying & tracking leads through CMS, implementing an impactful marketing mix for affordable assisted living, developing & monitoring referral relationships for maximum effectiveness, and spearheading the move-in process for timeliness & quality customer service experience in the process.
Leadership in Alignment with Values
Models strong belief in vision and core values with clear communication focused on core values
Encourages active participation in problem-solving with the team through listening, learning, and contributing to providing quality care in alignment with regulations, policies, and procedures
Leads the team in “Doing the Right Thing” and executing good judgment in the best interest of customers and OPS Living.
With Executive Director & Director of Business Development & Marketing, sets & communicates census goals and implements strategies to attain in the marketplace
Supervises activity and monitors the productivity of the Eligibility Coordinator
Drives resident and team engagement for quality outcomes and decreased turnover/move-out
Effectively resolves customer concerns through consistent problem resolution in alignment with policy
Participates in daily stand up meetings, weekly department head meetings, weekly sales team pipeline progress meetings, monthly team member meetings, monthly community education/events, and others as needed/requested
Models leadership and promotes work safe environment through Worker's compensation policies including PPE, fire extinguishers, and SDS.
Practices Open Door policy & provides frequent communication with team, residents, and community
Active participation in local business groups/associations
Creates an environment of belonging for team members, residents, and families
Daily walk-through of community to note any issues of grounds, process, team, and overall presentation for following though
Community Relations
Meets census goals to generate revenue for daily operations
Serves as a market expert on competitors and resources in market
Understand local market & business cycles to overcome obstacles
Conducts effective community tours for prospects, families, visitors, and guests
Ability to think strategically and adapt to the needs of the business demands
Work in tandem with Executive Director with support of Director of Business Development & Marketing to establish brand & marketing strategy for advertisement spending in the local area to generate quality leads
Responsible for managing the sales cycle from generating & pre-qualifying leads to supporting EC with resident documentation in CMS
Communicates sales activity updates (tours, move-ins, move-outs) daily with the community team
Partners with Eligibility Coordinator and Director of Health to appropriately schedule assessments & prepare compliance requirements on residents for move-in and level of care
Follows up timely on issues identified by potential residents, regulatory agencies, and Home Office visits
Develop referral sources and build community relationships and recognition of the OPS Living brand
Serve as a market educator on senior living service options and affordable senior living qualification requirements
Plans and coordinates special marketing events, with the Executive Director's approval
Generates accurate sales and marketing reports to Executive Director for operational oversight
Provides input into marketing budget for community and is responsible for managing department budget
Trains and engages community team in sales/marketing protocol for the quality presentation of community
Models flexibility and professional conduct in adjusting priorities to meet business demands
Reviews weekly move-in/move-outs and implements follow up plan for improvements & forecasting to meet goals
Processes and submits expenses monthly as well as budget data
Meets occupancy expectations
Maintain proactive communication with prospects, families/responsible parties, and community team via various forms of communication
Ensure systems are implemented for compliant move-in and payment before handing them off to the Director of Health and Business Office Manager
Manages monthly family/educational/community events in conjunction with Executive Director
Available to residents, team members, and families as needed
Other duties as assigned
Qualifications
Experience & Qualifications:
College degree preferred
Prior services sales experience with a record of closing sales & consistent performance
Enthusiasm for life and adding value to the lives of others
Persistence & motivation to achieve the end goal while navigating obstacles with finesse
Great communication skills to interact with various customers in presentations, conversations, and writing.
Experience with government payor programs highly desirable (Medicaid)
Previous leadership experience focusing on quality customer service
Resilience in finding a way of making a way through creative thinking and approach
Ability to work collaboratively and influence others on a team
Proven ability to juggle multiple priorities with success and find joy
Ability to meet deadlines with a professional demeanor
Ability to establish confidence and trust
Desire to act like an owner in day to day decision making and problem-solving as well as accountability
Demonstrated proficiency with computer programs such as Microsoft Office and the ability to learn OPS specific software
As required, OPS team members who drive OPS vehicles must review and sign the Driver's job description and be able to perform essential functions for safety.
Ability to work weekends, evenings, and flexible hours to ensure quality customer experience during prime service delivery days and times.
Marketing Manager-Demand Generation and Campaign Management
Senior manager of marketing job in Leesburg, IN
Kore1 Technologies, the world leader in recruitment is currently looking to hire a Marketing Manager for our client near Leesburg, IN. We are looking for someone with extensive Demand Generation and Campaign Management experience. Additionally, we are looking for some with extensive hardware experience related to hardware maintenance equipment (Lawn & Yard, Long-handle, pruning, striking & snow tools, wheelbarrows, turf maintenance equipment).
We are seeking a self-directed, enthusiastic Manager of Demand Generation and Campaign Management who has proven experience managing marketing and corporate communications in the B2B hardware industry. We will rely on you to plan and execute integrated marketing programs that drive awareness and demand for our company and products. As an established provider within the hardware supply channel, we continuously look for ways to drive awareness of our brand and thought leadership with customers and influencers - your role will be vital to helping us to do this with impact, clarity, and consistency.
Job Description
Roles & Responsibilities:
Develop annual marketing campaign plan aligned to sales and revenue objectives related to new business development and to growth on existing customers
Direct national and targeted campaign development, execution and follow up: define target audiences and campaign objectives, Identify best media and investments to achieve campaign objectives, report on campaign results
Optimize use of assets and content within marketing campaigns
Direct lead qualification and lead nurturing process using external and internal resources
Measure and report on campaign effectiveness, with a specific focus on pipeline impact
Annual budgeting and monthly forecasting of marketing spend and resources
Skills & Competencies
Results orientation - ability to define financial and non-financial campaign objectives and support marketing ROI considerations
Process driven - ability to design and implement lead to opportunity processes and develop business requirements and service levels to implement and automate these processes
Collaborative - Ability to work across Product and Sales organizations
Excellent Communications skills - ability to articulate marketing direction and results to senior leaders
Qualifications
Here is the background and experience we are looking for:
10+ years marketing experience, 5+ years leading demand generation teams for high-growth B2B marketing
Advanced experience designing programs that maximize the capabilities of marketing to distributors and retailers
Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required.
Demonstrated ability to design and execute high-impact demand generation and cross-sell programs
Experience leading marketing teams.
Experience putting together and managing a marketing budget
Bachelors and Masters degrees from top universities preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.
Director of Retail and Marketing
Senior manager of marketing job in Winamac, IN
Job Description
This position is responsible for the overall coordination, leadership, and functional management of the Retail Division, including: District Managers, Food Service, Marketing, Pricebook and Merchandising personnel. Build and maintain strong and effective trust-based relationships to maximize bottom-line profits, as well as deliver excellent customer service. The Director of Retail Operations will continually assess site strengths, opportunities and weaknesses, and communicate with Leadership to provide accurate assessments.
Marketing & Development Manager
Senior manager of marketing job in Saint Joseph, MI
Krasl Art Center offers exciting opportunities for achievement, growth and ownership of success in an established visual art center and in an emerging culturally significant community. Located in St. Joseph, Michigan overlooking Lake Michigan, KAC is 90 miles from Chicago, IL and Grand Rapids, MI.
The KAC staff and teaching faculty are comprised of fun, competent and enthusiastic professionals.
The Krasl Art Center's varied audience base includes rural populations, second home owners, local families and retirees, community organizations and schools, and weekend and summer tourists.
Job Description
Position Summary
The Marketing & Development Manager is responsible for planning, oversite of and implementation of all of the Krasl Art Center's marketing strategies, patron communications, and public relations. The manager ensures timely, effective, and efficient marketing and communication strategies, and cohesive messaging across materials and efforts.
The position includes cultivation of mutually beneficial business relationships to foster and generate new sponsorships for KAC programs.
The ideal candidate is enthusiastic about sharing the Krasl Art Center mission and brand, has demonstrated effectiveness in communicating ideas in concise words and images, and excels at communicating across all platforms; in person, through digital media and in written word.
This position offers growth potential for a motivated self-starter.
Primary Responsibilities
Set and guide the strategy for all marketing efforts and messaging to consistently communicate the KAC's new mission, vision, and brand.
Manage the development, distribution, and maintenance of all print and electronic collateral.
Coordinate all media correspondence and interviews. Maintain and build new media relationships.
Manage external resources including website designers and graphic designers.
Identify, cultivate, develop, and maintain close relationships with corporate sponsors to secure targeted sponsorship dollars each year.
Maintain and grow the KAC reputation, attendance, membership and visitors.
Desired Attributes
Marketing savvy and experience with innovative print, web based and events strategies.
An independent, energetic and creative thinker who is able to conceive, produce and simultaneously execute multiple compelling marketing materials on time and within budget.
Interest in leveraging unique special events, appealing to a diverse audience base, to promote mission and brand.
Strong understanding of graphic design, visual language, social media and web management.
Accomplished at interfacing and engaging audiences from diverse socio-economic, religious, cultural backgrounds.
Ability to build, motivate and work within a team to accomplish organizational goals.
Exceptional interpersonal skills, a
sense of humor and desire to work amongst a dynamic team is essential.
Strong organizational and analytical skills.
Commitment to the goals and values of the organization.
Ability to thrive in a dynamic and changing non-profit environment.
Excellent project management and problem-solving skills
Passionate and creative with a strong sense of initiative.
This is a full-time position offering a comprehensive benefits package.
Review of resumes will begin on October 1, 2017.
How to Apply:
Email cover letter, resume, salary requirement, and a relevant work or writing sample to Julia Gourley, Executive Director.
Include your last name and MKTMGR in the subject line.
No phone calls, please.
Qualifications
Two years of experience with brand promotion.
Degree in marketing, advertising, communication or related field.
Experience building corporate partnerships.
Superior written and oral communication skills for both small and large group settings.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Field Marketing Manager
Senior manager of marketing job in South Bend, IN
Field Marketing Manager - Bath Experts
Join a Top Workplace & Elevate Your Career!
Bath Experts is looking for a dynamic Field Marketing Manager who is eager to lead brand initiatives and create exceptional customer experiences in their territory. This is your chance to join a rapidly growing home improvement brand recognized as a Top Workplace with an impressive 4.9-star customer rating.
Your Role & Impact: As our Field Marketing Manager, you'll lead an enthusiastic team to boost brand awareness, drive engagement, and increase sales through strategic event marketing. Your outgoing personality and excellent communication skills will shine as you represent Bath Experts, demonstrating our innovative products and services.
Why Join Bath Experts:
Awarded "2024 Top Workplace in Indiana" (2nd consecutive year).
Exclusive Jacuzzi Bath Remodel dealer in Indiana & Ohio.
Rapid growth with expansion into multiple new markets.
Committed to community impact-over $100,000 donated to local children's hospitals and youth charities.
Perks & Benefits:
Competitive Salary + Commission
Company Vehicle & Gas Card
Comprehensive Health Benefits
Ongoing Professional Growth Opportunities
Key Responsibilities:
Plan, manage, and execute field marketing strategies to generate quality sales leads.
Lead, motivate, and develop your field marketing team within your assigned territory.
Manage the event calendar, including scheduling, logistics, execution, and post-event analysis.
Engage and interact professionally with prospective customers, providing consultative sales guidance.
Serve as a knowledgeable brand ambassador, answering product/service questions effectively.
Support sales growth by following up on leads and scheduling appointments.
Provide marketing support through various lead-generation tasks, including outbound calls.
Track, analyze, and report event outcomes to continuously refine marketing approaches.
Qualifications:
Minimum of 2 years' experience in sales, customer service, or lead generation.
Prior experience in leadership or field marketing management preferred but not mandatory.
Energetic, outgoing personality with excellent interpersonal skills.
Reliable transportation and willingness to travel with branded marketing materials.
Ability to thrive in a dynamic, customer-focused environment.
Availability to work evenings and weekends, as needed.
About Bath Experts: Bath Experts specializes in transforming bathrooms into relaxing, beautiful spaces. Founded in Indianapolis in 2019, our rapid growth has brought us to multiple Midwest markets, with plans for continued expansion. We're proud to deliver industry-leading customer service and employee experiences-because our success starts with our team.
Ready to elevate your career with a company that cares about you and the community?
Apply today and Discover What Makes Us a Top Workplace!
The Bath Experts Story and Community Commitment
Auto-ApplyDigital Marketing Manager
Senior manager of marketing job in South Bend, IN
Job DescriptionDescription:
Job Title: Digital Marketing Manager
Job Classification: Classified/Non-Instructional
Reports to: Chief Marketing Officer
Work Schedule: Calendar Year
General Description:
The Digital Marketing & Enrollment Manager plays a critical role in promoting the brand, mission, and enrollment goals of the Career Academy Network of Public Schools. This position combines strategic marketing, digital content management, and hands-on enrollment support to ensure consistent messaging, increased visibility, and high engagement with prospective students and families. This person will also serve as a key ambassador during school tours and events.
Qualifications:
Bachelor's degree in marketing, communications, or related field preferred.
• 7+ years of experience in digital marketing, preferably in an education setting.
• Strong design sense and digital storytelling ability to use Canva or Adobe Creative Suite.
• Familiarity with Google Ads, Meta Business Manager, GA4, and WordPress.
• Excellent communication, organization, and interpersonal skills.
• Bilingual skills, particularly in Spanish, are a plus but not required.
Primary Responsibilities:
1. Digital Marketing
Manage and update websites using WordPress or similar CMS platforms.
Lead content creation for social media platforms (Facebook, Instagram, X, TikTok, etc.).
Design digital and print materials including flyers, posters, and postcards using Canva or Adobe Suite.
Manage Google Ads and Meta (Facebook/Instagram) campaigns to drive awareness and applications.
Analyze traffic and performance data using Google Analytics (GA4).
Ensure consistent brand messaging across all digital platforms.
2. Enrollment Support
Respond to inquiries from prospective families in a timely and professional manner.
Schedule and conduct school tours for interested students and families.
Assist in organizing and executing enrollment campaigns, open houses, and outreach events.
Help families navigate the enrollment process and online applications.
Track lead-to-enrollment funnel and support CRM follow-up efforts.
3. Collaboration & Operations
Coordinate closely with school staff, leadership, and the central office marketing team.
Use ticketing systems like Asana to manage and prioritize marketing/enrollment requests.
Support photography, videography, and media alerts for key events.
Monitor community sentiment and engagement online.
Essential Skills and Abilities:
Must demonstrate foundational professionalism, including consistent attendance, punctuality, adherence to school policies and procedures, and strong employability skills. These are considered essential, non-negotiable expectations of the role.
Requirements:
Product Marketing Manager
Senior manager of marketing job in Benton Harbor, MI
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including _Whirlpool_ , _KitchenAid_ , _JennAir, Maytag_ , _Amana,_ _Brastemp_ , _Consul_ , and _InSinkErator_ . In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com .
**The team you will be a part of**
The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.
**This role in summary**
The Product Marketing Manager will be aligned to either the Strategy or Launch team within a designated category (laundry, dish, cooking or refrigeration) and is responsible for developing and executing Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends.
**Your responsibilities will include**
+ Drive long-term product planning strategies through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.
+ Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
+ Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
+ Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
+ Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
+ Drive projects from Advanced Development to Production Project Readiness.
**Minimum requirements**
+ Bachelor's degree
+ 5+ years experience in marketing, brand management, product management or similar discipline
**Preferred skills and experiences**
+ Bachelor's degree in Marketing or similar related field
+ Master's degree
+ Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
+ Excellent critical thinking, sound judgment and effective decision-making ability
+ Proven success working in a fast paced, complex matrixed environment
+ Strong strategic and analytical mindset
+ Strong business acumen with the ability to use insights to drive action
+ Highly collaborative with ability to build solid working partnerships across functional groups
**What we offer**
Generous benefits package , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
**Additional information**
Whirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
+ **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
+ **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.
+ **Sabbatical** - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers (********************************* . Additional information about the company can be found on Facebook (*************************************** , Twitter (********************************* , LinkedIn (************************************************************ , Instagram (**************************************** and YouTube (************************************************* .
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Director of Retail and Marketing
Senior manager of marketing job in Winamac, IN
This position is responsible for the overall coordination, leadership, and functional management of the Retail Division, including: District Managers, Food Service, Marketing, Pricebook and Merchandising personnel. Build and maintain strong and effective trust-based relationships to maximize bottom-line profits, as well as deliver excellent customer service. The Director of Retail Operations will continually assess site strengths, opportunities and weaknesses, and communicate with Leadership to provide accurate assessments.
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