Associate Director, Consumer Marketing - OTC (Eye Care)
Senior manager of marketing job in Irvine, CA
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at *************** Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement.
Key Responsibilities
Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce.
Direct development and execution of creative consumer marketing tactics and omnichannel campaigns-including TV, digital, social, website, CRM, and eCommerce platforms.
Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels.
Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed.
Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives.
Qualifications
Bachelor's Degree required.
Proven marketing experience with increased proficiency in all marketing skills.
Previous cross franchise/cross channel marketing experience preferred.
Preferred Qualifications
BA/BS required; MBA preferred.
8+ years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable.
Deep knowledge of brand management, omni-channel approaches, and campaign development.
Track record of managing multi-agency partnerships and influencing across a matrixed organization.
Strategic thinker with strong planning, organization, attention to detail, and execution skills.
Intellectual curiosity and ability to generate new ideas for consumer engagement and growth-across both traditional and digital touchpoints.
Experience with financial planning, campaign metrics, and business analysis is a plus.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of anybonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's soleand absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit
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Product Marketing & Communications Manager
Senior manager of marketing job in Irvine, CA
Dice's customer, a technology solutions provider, is currently looking to hire a Product Marketing & Communications Manager for a 6-month contract opportunity. This position offers a flexible hybrid work schedule and can be performed primarily remotely with occasional visits to the office in Irvine, CA on an as-needed basis for events and customer interfacing.
Title: Product Marketing & Communications Manager
Location: Irvine, CA (Hybrid / Primarily Remote)
Overview:
The Product Marketing & Communications Manager for Transformation Programs will be part of a growing team that's driving impactful change and transformation through innovative marketing and communication strategies. We are seeking a creative and highly energized Product Marketing/Marketing & Communications Manager who will be focused on driving clarity and engagement on key enterprise transformation initiatives.
Qualifications:
7-10+ years in marketing and communications. Experiential marketing and proven project or product management skills in a large corporate environment a must.
Must be able to get hands-on and produce content and events as well as manage a team of creatives to do the same.
Background in marketing and communications, GTM strategy development, activation campaign planning and execution
Excellent interpersonal and communication style, with proven active listening and critical thinking ability
Outstanding learning agility, with ability to pick up new concepts in a fast-paced environment
Ability to translate and apply product marketing and go-to-market know how into internal business transformation and change activation objectives
Tech savvy, with some exposure with large scale digital transformation efforts preferred.
Experience in the financial services industry a plus
Responsibilities:
Marketing & Communications Management
Leverage storytelling skills to discover, identify and develop compelling narratives and content to inspire and motivate employees.
Draft and edit a wide range of communication materials tailored for internal stakeholders, including articles, executive communications, and digital content.
Act as editor-in-chief to source and manage content and events pipeline.
Support and enhance content production and approval processes to ensure effective management and timely deployment.
Experiential Marketing & Event Design, Planning & Execution:
Design, plan and execute a variety of internal events ranging from town halls and symposiums to immersive learning exercises, such as hackathons, katas and dojos.
Campaign and Project Management:
Lead coordination efforts for internal marketing campaigns and/or delivery projects to support communication strategies. This includes managing timelines, resources, and stakeholder expectations to ensure successful execution.
Build relationships with key internal stakeholders to understand pain points, change impacts and needs.
Segment employees and stakeholders based on roles, functions and motivation to tailor communications and engagement strategies.
Develop customer engagement and enablement GTM strategies and campaign plans.
Identify and document moments that matter as part of a customer change journeys.
Collaborate with cross-functional teams, to ensure consistency in messaging and alignment of communication strategies with broader organizational objectives.
Monitoring and Measuring Progress:
Monitor stakeholder sentiment and engagement to identify opportunities and proactively address issues related to internal change initiatives.
Facilitate feedback loops and gather insights to inform marketing, communications and engagement strategies.
Take a data driven approach to continuously track the progress of the transformation and make necessary adjustments based on feedback and other data.
About the Company:
A technology solutions provider based in Chicago, IL, which is dedicated to empowering the fintech, healthcare and education industry with cutting-edge technology solutions to optimize costs and cloud infrastructure. As a leading provider of Automation Consultancy, Managed Cloud Services, and Integrations, we bring expertise and innovation to every project.
Why this Opportunity?
Incumbent team members testify:
“Working in this team has been a transformative experience, allowing me to grow both professionally and personally”
“I love this team! Respectful environment, supportive leaders. One of the best gigs I've had in years”
“What we're doing here isn't just innovative… it's also very, very fun!”
This role offers a unique chance to grow your career in a dynamic environment, with potential for contract-to-hire after six months for the right candidate.
Our customer values diverse perspectives and experiences. If you have a background in marketing and communications, GTM strategy development, activation campaign planning and execution, we encourage you to apply.
Digital Health Strategy & Partnerships
Senior manager of marketing job in San Diego, CA
About us:
PrecisePK is a pioneering healthtech company that has served hospitals worldwide over 30 years, dedicated to revolutionizing personalized medicine through precision pharmacokinetics. We leverage cutting-edge technology and advanced analytics to optimize drug dosing regimens tailored to individual patient characteristics. At PrecisePK, we are committed to driving innovation in healthcare by delivering precise and customized solutions that empower clinicians to optimize patient outcomes and improve therapeutic success. With a relentless focus on innovation and excellence, we are shaping the future of precision medicine and transforming the way medications are prescribed and administered.
About you:
We are looking for a candidate with established industry experience who can build relationships and create visibility for our Saas Product in the healthcare space. You will be responsible for identifying, approaching and selling software products to accounts in the precision dosing and therapeutic drug monitoring domains. Ideally you have a track record or interest in selling perpetual software products or SaaS products for pharmacies and hospitals, and have a solid background in pharmacy.
Job Responsibilities:
Demo PrecisePK's precision dosing software to potential and existing customers, hospitals and medical institutions.
Develop and deliver training and educational materials to internal stakeholders and healthcare professionals.
Lead the identification, evaluation, and cultivation of strategic partnerships with healthcare organizations, technology vendors, industry stakeholders, and other key players in the healthtech sector.
Lead negotiations and contract discussions with potential partners, ensuring favorable terms and mutually beneficial agreements.
Identify new business opportunities and innovative partnership models to expand our product offerings, market reach, and revenue streams. Drive initiatives to penetrate new markets and verticals.
Provide clinical insights to support the development of product positioning and go-to-market strategies, as well as product design.
Job Requirements:
Medical degree (MD, PharmD, or equivalent) required
5+ years of experience in the healthcare industry; SaaS experience is a plus
Proven track record of successfully developing and executing strategic partnerships in the healthcare or technology sector
Experience in the areas of precision medicine, pharmacokinetics, pharmacodynamics, or clinical pharmacology
Strong understanding of healthcare technology and how software is used in clinical practice, including electronic health records (EHRs), data analytics, and telehealth
*This position is full-time, working on-site out of our office located in San Diego, California.
PrecisePK is an Equal Opportunity Employer that values diversity. All employment is decided on the basis of qualifications, merit and business need.
Manager of Product Management
Senior manager of marketing job in Irvine, CA
The Manager of Product Management will lead the Americas Product Management team and oversee all aspects of product planning and execution throughout the product lifecycle. This includes gathering and prioritizing product and customer requirements, defining product vision, and collaborating closely with engineering, sales, marketing, and support teams to ensure customer satisfaction and business success.
In this role, you will also serve as the technical owner for Intellian's Government product line, responsible for delivering requirements documents (PDR/CDR), authoring white papers for proposals, overseeing product development, and managing system integration and testing activities. The ideal candidate will have hands-on experience designing and testing complex RF systems and demonstrated ability to coordinate cross-functional technical teams.
Main Responsibilities
Define the product strategy and roadmap for the Intellian Government Product Line
Serve as technical lead on all government programs.
Lead product ideation and planning, requirements development, coordinating system test activities, providing technical oversight to teams, and overseeing system integration activities.
Run beta and pilot programs with early-stage products and samples.
Work closely with the regulatory agency for qualification test activities in regard to the government product line.
Act as the technical expert with the R&D and PM HQ team for all government product-related items.
Assess competitor technologies and market trends, seeking opportunities for differentiation, and provide results to the HQ PM team.
Collaborate closely with engineering, manufacturing, marketing, and sales teams on developing, QA, and releasing products to ensure the continued growth of the entire government business.
Provide product training to internal sales/stakeholders and customers/partners for Government Product Line.
Support project/program management for government developments, with timely deliverables and by meeting appropriate milestones.
Be an expert with respect to the competition
Be the level 3rd / 4th level of technical support for Government products.
Deliver training to the TS team in Government products
Write whitepaper, RFP, RFI responses, and request for new government programs and customers
Manage the day-by-day operation of the Americas Product Management team for the execution of all product lifecycle processes, including market research, competitive analysis, technology trends, planning, positioning, roadmap development, requirements development, and product launch, to ensure the continued growth the Americas business.
Drive the PM team to act as a customer advocate to support the development of new products or product improvements, by articulating clear and concise market/customer/user requirements in PRDs and system level requirements documents for R&D and PM HQ teams.
Manage the team responsible for overseeing the development of the Intellian products used in the Americas with the HQ team to ensure compliance with the product requirements. In the case of the Government product act as SME during the development.
Implement in the PM team, the vision, roadmap and strategy defined for the Americas by the Executive Team.
Required Qualifications & Skills
5+ year experience as Product Manager in Satellite Communications or a related field
3+ years of professional experience designing and testing RF communication systems or hardware
BS in Electrical Engineering or equivalent work experience
Proven ability to influence cross-functional teams without formal authority
Deep understanding of satellite communications and related RF technologies
Demonstrated success defining and launching Satcom and MilSatCom products
Experience managing a team of engineers
Ability to adapt and perform effectively in challenging environments
Advanced proficiency in Microsoft Office applications, including Visio, Excel, Word, and PowerPoint
Excellent verbal and written communication skills, with the ability to communicate effectively with technical and non-technical teams, executive management, and customers
Experience presenting to internal and external audiences, including large groups
Strong initiative and ability to take direction with minimal supervision
Excellent teamwork and collaboration skills
Physical Requirements
Prolonged periods of sitting at a desk working on computers.
Continually required to utilize hand and finger dexterity.
Must be able to lift up to at least 25 pounds at times.
Ability to travel up to 40%
About Intellian:
Intellian is the world's leading provider of satellite antennas and terminals, with a mission to empower connectivity so connectivity can empower the world. We are driven by a passion for innovation and agile responsiveness to customer needs. As the crucial link between satellite networks and millions of people on Earth, Intellian's leading technology and antennas empower global connectivity across oceans and continents, organizations, and communities. Strategic thinking, an obsession with quality, and a proven ability to deliver enable Intellian to invent for the future, creating mutual success for partners and customers as the world's connectivity needs evolve.
Benefits:
We offer a comprehensive benefits package, including flexible time off and paid holidays. Eligible employees also have access to medical, dental, and vision insurance, as well as short-term and long-term disability coverage. A 401(k) plan with employer safe harbor contributions is available. Additional compensation elements, such as annual performance-based bonuses, may be offered depending on the role.
Design Strategist
Senior manager of marketing job in Irvine, CA
TCL Design Innovation Center (DIC) is seeking a passionate and forward-thinking Design Strategist to join our growing team. This role is instrumental in shaping the next-generation lifestyle experiences across TCL's diverse consumer electronics portfolio.
As part of the Design Strategy team, you will bridge American lifestyle trends with global design innovation, identifying near- and long-term opportunities informed by lifestyle insights, cultural shifts, and technology trends. You will partner closely with cross-functional teams to translate insights into actionable product strategies and compelling narratives.
Fluency in both Mandarin and English is essential for effective collaboration with global and local teams.
Key Responsibilities:
1.Opportunity Framing & Concept Design:
Research and analyze emerging lifestyle, mobility, and technology trends to identify opportunity areas.
Visualize future scenarios through concept sketches, design storyboards, and narrative-driven prototypes.
Translate complex research insights into clear, intuitive, and inspiring design directions.
2.Strategic Communication & Product Design Execution:
Develop impactful pitch decks and visual narratives for internal stakeholders and client presentations.
Support cross-functional documentation such as solution maps, concept briefs, and specifications to guide HQ product design roadmaps.
Explore design collaboration opportunities with Silicon Valley companies and American start-ups.
3.Cross-Team Collaboration & Marcom Design Integration:
Partner with Business Unit (BU) Product and local marketing teams to ensure key product messaging and Key Selling Points (KSPs) are reflected in Key Visuals (KV) design and Marcom outputs.
Propose and manage concept designs while liaising with design vendors to develop physical and digital showcases for major trade fairs (e.g., CES Las Vegas) and client demos.
Support local Go-To-Market (GTM) initiatives through retail space design, in-store audits, and store visits to collect market insights, collaborating closely with HQ Visual Design and GTM teams.
Candidate Profile:
We're seeking a design thinker with a strong storytelling mindset and a deep curiosity for AI-driven, lifestyle-led consumer electronics innovation. You bring:
0-8 years of experience in design strategy, industrial design, or innovation consulting, with exposure to consumer electronics, home appliances, or smartphones.
Strong visual storytelling and ideation skills-from quick sketches to polished customer-facing outputs-using Adobe Creative Suite, PowerPoint/Keynote, and AI-based tools (e.g., MidJourney, DALL·E). Experience with 3D modeling software (e.g., Blender, KeyShot) is a plus.
Bilingual proficiency (Mandarin & English) and ability to navigate cross-cultural, cross-time-zone collaboration.
A self-starter with strategic thinking, business awareness, and cultural sensitivity.
Comfort working in ambiguity and the agility to pivot between big-picture strategy and detailed execution.
Proven ability to manage cross-functional projects, working seamlessly with internal teams and external partners.
Senior Associate, Marketing Strategy & Client Services
Senior manager of marketing job in Irvine, CA
Job Title: Senior Associate, Marketing Strategy & Client Services
Company: MatrixPoint / USIM
Salary: $80K - $100K Base
About Us: MatrixPoint is a leading consulting firm specializing in accelerating brand velocity to drive growth, enhance operational efficiency, and optimize business performance. Our team of experienced consultants provide tailored solutions to better enable our clients to achieve their strategic objectives and stay ahead in today's competitive market. Core strategic consulting services include Marketing and Media Efficiency, Advanced Technologies (e.g., AI and ML), Data Privacy Compliance, and Analytics.
Position Overview: As a Sr. Associate, you will play a pivotal role in overseeing the successful execution of consulting projects from initiation to completion. You will be responsible for working with clients and stakeholders, managing timelines and ensuring that projects are delivered within scope, on time, and within budget. This role requires strong leadership, communication, and organizational skills, as well as the ability to navigate complex consulting engagements.
Key Responsibilities:
Project Management, Planning and Execution:
Develop comprehensive project plans outlining scope, objectives, deliverables, timelines, and resources required.
Coordinate with cross-functional teams to ensure alignment on project goals and objectives.
Monitor project progress, identify risks, and implement mitigation strategies to keep projects on track.
Stakeholder Management:
Serve as the primary point of contact for clients, managing expectations and providing regular updates on project status.
Facilitate meetings with stakeholders to gather requirements, provide progress reports, and address any issues or concerns.
Build and maintain strong relationships with clients, fostering trust and collaboration throughout the project lifecycle.
Resource Allocation and Management:
Allocate resources effectively to meet project requirements, balancing workload and skill sets within the team.
Collaborate with resource managers to identify staffing needs and secure necessary resources for project success.
Provide guidance and support to team members, fostering a collaborative and high-performing work environment.
Quality Assurance and Risk Management:
Conduct regular quality assurance reviews to ensure that deliverables meet project requirements and client expectations.
Identify and assess project risks, developing risk mitigation plans to address potential issues proactively.
Monitor project finances, tracking expenses and managing budgets to ensure profitability and cost-effectiveness.
Continuous Improvement:
Identify opportunities for process improvement and efficiency gains within the project management framework.
Capture lessons learned from completed projects, incorporating feedback to enhance future project delivery.
Stay abreast of industry best practices and emerging trends in consulting project management, applying new knowledge to improve project outcomes.
Qualifications:
Bachelor's degree in Business Administration, Management, or a related field;
5+ years of experience in marketing strategy, media, or project management roles.
Proven experience preferably in a consulting or professional services environment.
Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and adapt to changing priorities in a fast-paced environment.
Head of Business Planning
Senior manager of marketing job in Irvine, CA
Hanwha Convergence USA is a leading provider of O&M Servies for Solar and Energy Storage Systems, leveraging our industry-leading IT and engineering capabilities. In addition, we are a trusted smart factory solutions provider, supplying top-notch integrated control and monitoring systems. Our company is committed to bringing tomorrow's dreams to life and creating a smarter world with our customers by adding value to technology.
The head of Business Planning serves as a key strategic leader responsible for shaping and executing Hanwha Convergence's mid- and long-term business strategies across the global Solar O&M, Smart Factory, Factory Automation, and other emerging business sectors in the U.S. This role leads strategic planning, financial forecasting, and organizational performance management to drive sustainable growth and ensure alignment with Hanwha Group's global objectives.
The ideal candidate will be a forward-thinking strategist with strong expertise in business analytics, corporate planning, and cross-functional leadership. This role requires the ability to translate corporate vision into actionable business plans, enable data-driven decision-making, and provide strategic insights and governance support to executive leadership, ideally with experience in a global corporate environment.
**Attention external recruitment firms, we will not accept any unsolicited resumes at this time. Please do not contact any internal member of our company to discuss the position or to solicit candidates. **
Essential Duties and Responsibilities:
Strategic Planning & Business Development (40%)
Lead the formulation, refinement, and execution of mid- and long-term business strategies, ensuring alignment with Hanwha Convergence's mission and the Hanwha Group's global strategic vision.
Collaborate with Hanwha affiliates to identify and realize synergy opportunities, fostering integrated planning across solar, renewable energy, and smart manufacturing sectors.
Establish and institutionalize strategic frameworks to evaluate new business models, service innovations, and digital transformation initiatives within the U.S. market.
Assess the strategic, operational, and financial viability of new initiatives, ensuring alignment with corporate priorities and investment strategies.
Lead enterprise-wide strategic alignment by managing annual and multi-year business planning, ensuring departmental objectives and KPIs are aligned with overall corporate goals. Responsible for setting up corporate KPIs for managers and regularly evaluating their performance against these metrics.
Provide strategic guidance and recommendations to senior management, supporting high-impact decisions that enhance competitiveness, growth, and profitability.
Lead strategic initiatives for business transformation, operational excellence, and cross-functional process integration.
Evaluate potential mergers, acquisitions, partnerships, and divestitures, providing recommendations on strategic fit, financial returns, and operational implications.
Market Intelligence & Financial Planning (40%)
Lead comprehensive market, competitor, and regulatory analyses to inform portfolio strategy and strategic positioning across all business sectors. Develop and manage near- and long-term business plans and performance.
Develop, maintain, and leverage advanced financial models, forecasts, and scenario analyses to support investment evaluation, growth initiatives, and risk management.
Partner with Finance and business leaders to oversee annual budgets, resource allocation, and performance monitoring systems.
Deliver data-driven insights and business case analyses to support senior management decisions, capital investments, and strategic initiatives.
Benchmark organizational performance against industry and affiliate standards, driving continuous improvement and maintaining competitive positioning.
Identify emerging market trends, technology shifts, and competitive risks, recommending proactive strategic adjustments to maintain market leadership.
Oversee the integration of financial and operational planning to ensure long-term sustainability, profitability, and value creation.
Reporting and other duties (20%)
Prepare and present executive-level reports, strategic presentations, and business cases for leadership reviews.
Establish, lead, and manage key corporate meetings and committees. And oversee the creation, revision, and management of the U.S. subsidiary's approval authority and delegation policies.
Serve as the primary liaison with Hanwha global headquarters to ensure strategic alignment, performance tracking, and adherence to corporate governance standards.
Lead and facilitate strategic workshops, quarterly business reviews, and cross-functional planning sessions to foster accountability and alignment across the organization.
Mentor and develop team members to strengthen organizational capabilities in strategic planning, market analysis, and performance management.
Represent Hanwha Convergence at key industry forums, conferences, and leadership events to enhance brand presence and share strategic insights.
Champion process optimization by standardizing planning methodologies, enhancing reporting tools, and improving transparency and operational efficiency across the organization.
Drive organizational change initiatives by collaborating with business unit leaders to implement new processes, tools, and best practices for enterprise-wide planning.
Ensure compliance with internal controls, and governance standards across strategic and financial planning activities.
Education and/or Experience Requirements:
Bachelor's degree in engineering, Business Administration, or a related field; advanced degree or M&A experience is a plus.
Minimum of 10 years of experience in business planning; 15+ years preferred.
Experience in the U.S. energy industry and prior experience working in multinational organizations are preferred.
Strong proficiency in Microsoft Excel and the full Microsoft Office Suite.
Proven analytical skills with the ability to interpret complex data and identify relationships between operational events and performance trends.
Demonstrated ability to work effectively within cross-functional and matrixed teams to achieve complex project goals.
Excellent organizational skills with the capacity to prioritize and manage multiple concurrent projects.
Willingness and ability to travel up to 30% as business needs require.
Exceptional communication skills, with the ability to translate strategic vision into actionable plans and clearly convey technical and business insights to internal stakeholders.
Self-motivated, entrepreneurial mindset with a strong drive for innovation and problem-solving.
Korean English bilingual proficiency required.
Physical Requirements:
Ability to remain in a stationary position (e.g., seated at a desk) for extended periods of time.
Frequent operation of a computer, keyboard, mouse, and other standard office equipment.
Must be able to communicate effectively in person, over the phone, and through video conferencing.
Ability to read, interpret, and analyze information on screens and in printed materials.
Occasionally required to stand, walk, reach, bend, or lift office materials and supplies up to 20 pounds.
Visual and auditory acuity necessary to perform job functions in a typical office environment.
Ability to work in a fast-paced, professional office setting with regular use of standard office equipment.
Up to 25% of travel may be required.
Hanwha Convergence is proud to be an at-will Equal Opportunity Employer and prohibits discrimination against race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, pregnancy, citizenship, disability, protected veteran status and any other classification protected by applicable federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We are committed to the full inclusion of all qualified individuals. As part of this commitment, Hanwha Convergence will provide reasonable accommodations to all qualified individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment. Please contact us to request accommodations.
Nothing in this statement shall imply implicitly or explicitly a guarantee of employment outside our at-will employment opportunity.
You may view your privacy rights by reviewing Hanwha Convergence Privacy Policy here or contacting our HR Team for a copy.
Vice President Marketing
Senior manager of marketing job in San Clemente, CA
Vice President of Marketing, Hale Tori
Reports To: Chief Brand Officer, Hale Tori
Department: Marketing
Employment Type: Full-Time
Hale Tori, the parent company of Birdwell Beach Britches, Tori Richard, and Kahala, is seeking a visionary Vice President of Marketing to lead and elevate the marketing strategy across all three brands. Combined, the brands are leaders in their space with 225 years of heritage.
This executive role will collaborate with both the brands and the Chief Brand Officer to drive creative consistency, oversee external agency relationships, drive customer engagement in all channels, and introduce a paid influencer program. The VP will supervise a Marketing Coordinator for each brand, responsible for tactical execution, including social media posting, project coordination, and calendar management.
Key Responsibilities
Strategic Leadership & Brand Oversight
- Develop and implement unified marketing strategies across Birdwell, Tori Richard, and Kahala.
- Ensure brand consistency in messaging, creative direction, and customer experience across all channels.
- Lead cross-brand initiatives to raise the level of marketing execution and organizational alignment.
- Team Management
- Supervise and mentor the Marketing Coordinator, delegating executional tasks such as social media content creation and posting, marketing calendar planning and management, and coordination of photoshoots, events, and collaborations.
Digital Marketing & Paid Media
- Oversee paid media strategy and execution across all three brands.
- Manage relationships with external paid media agencies, including aligning agency efforts with brand goals and KPIs, reviewing and approving campaign strategies and creative assets, conducting regular performance reviews and optimization sessions, and ensuring cross-brand consistency and efficiency in media spend.
- Guide digital optimization efforts using tools such as Klayvio, Yotpo, Data Feed Watch, Impact, and Triple Whale.
Influencer & Ambassador Strategy
- Design and launch a comprehensive paid influencer program to expand brand reach and engagement.
- Oversee ambassador and influencer partnerships, including seeding, contracts, and performance tracking.
- Collaborate with influencer marketing agencies or platforms to identify and manage influencer relationships across relevant demographics.
- Public Relations & External Communications
- Lead PR strategy and manage agency relationships to amplify brand visibility.
- Collaborate with PR agencies to develop and execute media outreach plans, coordinate press releases, media events, and brand storytelling, and monitor media coverage and report on PR performance.
Cross-Functional Collaboration
- Partner with Sales, E-commerce, and Creative teams to ensure integrated marketing efforts.
- Support product launches, seasonal campaigns, and collaborative projects.
- Act as a key liaison between internal teams and external partners to ensure seamless execution.
Qualifications
- 8+ years of progressive experience in marketing, with at least 3 years in a senior leadership role.
- Proven success managing multi-brand portfolios and external agencies.
- Strong strategic thinking and creative direction skills.
- Experience with paid media, influencer marketing, and digital optimization tools.
- Excellent leadership, communication, and project management abilities.
Preferred Experience
- Fashion, lifestyle, or consumer goods industry background.
- Familiarity with platforms such as Instagram, TikTok, YouTube, Pinterest, and Reddit.
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Experience with marketing technology stacks and paid media agency management, and or work inside a paid media agency. (e.g., Klayvio, Yotpo, Triple Whale).
Sales Marketing Operations Manager
Senior manager of marketing job in San Diego, CA
Marketing and Sales Operations Manager
About Us
Uniforms Express is a leading supplier of custom uniforms, hats, jackets, and apparel for sports teams and organizations nationwide. We're growing fast and looking for a Marketing & Sales Operations Manager to help us scale our marketing and sales processes so every lead becomes a loyal customer.
Role Overview
You'll be the operational hub between marketing and sales - managing CRM systems, lead flow, reporting, and campaign execution. This role is perfect for someone who loves making things run smoothly, thrives on data, and can turn numbers into actionable insights.
What You'll Do
Manage and optimize our CRM (Odoo, HubSpot or similar).
Run or manage Paid Advertising, SEO, Email, Social Media Campaigns.
Evaluate and potentially manage Trade Shows.
Evaluate and potentially launch an outside sales rep network nationwide
Own lead scoring, routing, and nurturing workflows.
Track and analyze KPIs for sales and marketing teams.
Build dashboards and reports that guide decisions.
Improve processes to shorten sales cycles and boost conversion rates.
Maintain and integrate marketing tools/tech stack.
What You Bring
3+ years in marketing, sales, or revenue operations.
Strong CRM admin skills (Odoo, HubSpot, Salesforce, or similar).
Excellent Excel/Google Sheets reporting abilities.
Familiarity with marketing automation platforms.
Strong organizational and project management skills.
Data-driven and detail-oriented approach.
Trade Marketing Analyst
Senior manager of marketing job in Orange, CA
About Solaris Paper:
Solaris Paper is among the fastest-growing tissue manufacturers in the United States, with production facilities strategically located in California, Oklahoma, and Virginia. A proud member of Asia Pulp & Paper Group (APP), Solaris benefits from being part of one of the world's largest integrated paper companies, whose products reach customers in over 150 countries. The tissue finished goods division of APP, Tissues International, ranks as one of the global leaders in its sector, offering a diverse portfolio of products across 18 brands and five categories, produced in 18 converting factories worldwide.
About Our Products:
Our products include premium bath tissue, paper towels and facial tissue. Our family of brands include LoCor Towel and Tissue and Advanced Dispensing Systems, Livi VPG Select and Livi VPG towel and tissue and FIORA branded consumer towel and tissue products - one of the fastest growing consumer brands in North America.
Ensuring supply chain integrity and commitment to the Sustainable Roadmap Vision 2030 are crucial to APP's operations. Learn more about our path to operational excellence by reading our Sustainability Reports and Forest Conservation Policy at: ****************************************************
About the role:
We are seeking a detail-oriented and analytical Trade Analyst to join our Trade Marketing department. As a Trade Analyst, you will be responsible for managing the Trade Marketing lifecycle, including promotion planning, invoiced shipments, expense accruals, customer claims receipt, and claims settlement. You will work closely with cross-functional teams such as Sales, Business Operations, Marketing, and Accounting to ensure accurate and timely financials.
Job Responsibilities:
Match customer claims to approved promotional plans and facilitate the resolution of settlement issues in collaboration with the Trade Marketing team, Sales, and Brokers.
Coordinate with the Accounts Receivable team to maintain alignment between Trade Settlement and Invoicing, Cash Application, and Customer Collections
Issue customer checks as authorized through approved promotional activity.
Identify discrepancies between trade fund accruals and claims to enhance the accuracy and reliability of Trade Promotion planning and accrual
Perform ad-hoc financial analyses as needed
Build effective relationships and partner with internal customers, including Sales Directors, Trade Managers, and Accounting personnel
Collaborate with external stakeholders such as Customer Accounting Departments, Category Managers, and Brokers depending on the project requirements
Demonstrate a commitment to quality performance through personal example by adopting a customer-based approach to business support
Drive process improvements designed to increase efficiency within the function and organization
Enhance the position by thoroughly reviewing all activities performed in order to improve the quality and productivity of services provided
Basic Qualifications:
BS degree in Business, Accounting or Finance preferred
Strong organizational and communication skills
Ability to build effective relationships and collaborate with internal and external stakeholders
Intermediate Microsoft Excel Skills
Proficiency in understanding and implementing complex concepts, processes, and business structures
Excellent communication and interpersonal skills
Solaris Paper Inc. is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, or expression.
Director of Brand Marketing
Senior manager of marketing job in San Diego, CA
Director of Brand & Marketing
Department: Marketing and Brand
Reports to: Co-Founder and CEO
Salary: $105,000 to $125,000
Huega House is a rapidly growing lifestyle and performance apparel brand rooted in premium design, vintage-inspired aesthetics, and a community-first mindset. Founded in 2022, we have become known for our signature hats, storytelling-driven content, and ability to blend nostalgia with modern style. As we expand deeper into lifestyle and performance apparel, we are hiring our first senior marketing leader to build Huega House into a world-class brand.
Role Overview
The Director of Brand and Marketing is the first official marketing hire at Huega House. This person will set the foundation for how the brand is built, how we show up creatively, and how our marketing drives growth. You will own brand strategy, creative direction, channel strategy, content, partnerships, and full go-to-market planning.
You will work closely with the founders on brand vision and with a Director of Community on activations and community programming. This is a highly strategic and hands-on role for someone excited to create the marketing playbook from scratch while producing best-in-class creative and campaigns.
Key ResponsibilitiesBrand Leadership and Creative Direction
• Own and evolve the brand identity, voice, and visual direction
• Define brand positioning across lifestyle and performance categories
• Ensure cohesion across all digital, physical, and experiential touchpoints
• Oversee all creative output including video, photo, design, social content, campaigns, and web updates
• Lead creative direction for seasonal campaigns, product drops, collaborations, and storytelling initiatives
• Maintain Huega House's premium, nostalgic, modern aesthetic while pushing innovation
Marketing Strategy and Growth
• Build the annual and quarterly marketing strategy aligned with revenue goals and product roadmap
• Lead go-to-market strategy for all launches and campaigns
• Partner with paid media teams on strategy, creative, and performance
• Balance brand building with measurable growth and profitability KPIs
• Use insights and data to inform decisions while protecting brand integrity
• Own the full brand and marketing calendar to keep all teams aligned
Content, Social Media and Storytelling
• Oversee content calendars for Instagram, TikTok, YouTube, email, SMS, and paid channels
• Manage videographers, photographers, editors, designers, UGC creators, and ambassadors
• Ensure all content reflects Huega House's aesthetic, voice, and emotional connection
• Identify and activate trends in a way that feels authentic to the brand
• Integrate community storytelling, run clubs, events, and activations into core content
• Leverage AI tools for ideation, exploration, and workflow efficiency
Campaigns, Launches and Project Management
• Create marketing briefs and lead cross-functional execution for product drops and campaigns
• Lead all photo and video shoots for campaigns and e-commerce
• Work closely with product, operations, and fulfillment teams to ensure launch readiness
• Oversee marketing execution for events, pop-ups, activations, partnerships, and athlete initiatives
Community, Influencers and Partnerships
• Partner with the Director of Community on events, run clubs, meet-ups, and brand experiences
• Build and manage influencer, creator, and athlete relationships
• Develop partnerships that elevate the brand locally and nationally
• Ensure community engagement is integrated into marketing strategy
Team Leadership and Collaboration
• Manage internal creators, contractors, agencies, and freelancers
• Build the future marketing team as the brand grows
• Collaborate closely with operations to align marketing with inventory and drop schedules
• Work directly with the founders on long-term brand vision, storytelling, and marketing priorities
Analytics and Performance Tracking
• Track channel and campaign performance across social, email, SMS, paid ads, website, and retention
• Provide weekly and monthly insights with clear recommendations
• Use attribution and funnel data to optimize creative and channel strategy
• Monitor audience sentiment and lead brand protection strategies when needed
Qualifications
• 6 or more years of experience in marketing, brand management, or creative leadership in fashion, lifestyle, performance, or DTC
• Proven ability to lead brand strategy, creative direction, and content production
• Strong visual eye and the ability to guide premium creative work
• Deep understanding of social platforms and digital consumer behavior
• Experience managing paid media, influencers, retention channels, and content teams
• Ability to operate at both strategic and hands-on levels
• Strong project management and leadership skills
• Passion for fashion, performance lifestyle, and community-driven brands
Nice to Have
• Experience at a high-growth DTC brand
• Familiarity with Shopify and Klaviyo
• Experience working with athletes, creators, and partnerships
• Experience with brand activations, pop-ups, or experiential marketing
• Understanding of e-commerce analytics and unit economics
Senior Marketing Coordinator
Senior manager of marketing job in Newport Beach, CA
We are seeking an experienced Senior Marketing Coordinator with exceptional organizational skills who will be responsible for the hands-on development of proposals, presentations and other deliverables, both in print and digital, across multiple platforms. The ideal candidate is a proactive team player who thrives in a collaborative environment. As an integral part of the team, this individual brings a positive attitude, takes initiative, and can partner with various departments to develop best-in-class marketing materials to support the overall goals of the organization. This role will be based out of our Newport Beach office.
Key Responsibilities
Coordinates the Qualification and Proposal Process
Collaborates with regional leaders, senior staff, and other marketing team members, as needed, to create, produce, and deliver proposals, presentations, and other marketing collateral in alignment with brand standards, which include:
Assisting the region with pre-sell activities and support for targeted opportunities in Nevada and Southern California
Scheduling proposal/pursuit deadlines utilizing work plans, calendars, and maintaining deadlines among business development and technical staff
Assisting business development and operations in proposal strategy development and execution
Coordinating and collecting project-specific information and developing content to meet RFP guidelines
Developing written collateral including case studies, data sheets, resumes, and market-sector brochures
Responsibility for the final proposal product: printing, binding, and delivery coordination
Provides Support for Client Facing Interviews
Assists with market research to support account management plans
Works with business development and other regional departments for interview preparation
Prepares and finalizes presentations, leave-behinds, and other materials
Provides Expertise in Marketing Tools and Graphics
Demonstrates graphic design knowledge to support the preparation of creative content (infographics, flow charts, design templates, custom signage, and digital media content)
Contributes to content development for social media channels
Assists with maintaining CRM database including maintenance of opportunities, project metrics, employees, clients, mailings, project references, and contacts
Provides Coordination Support to the Southern Pacific Region
Assists in coordinating office and regional events including conferences, golf tournaments, tradeshows, and community outreach
Assists with the production of office, region, and company-wide gatherings (Town Halls, Shareholders, and Seminars)
Provides public relations support to Marketing Director, external PR agency, and internal corporate communications department
Assists with the creation and submittal of press releases and awards highlighting McCarthy's projects and people
Assists with digital media strategy, content, and campaigns
Skills and Qualifications
Bachelor's degree in Communications, Marketing, Business or related field
5+ years of experience in the AEC marketing field, preferably preparing proposals/qualification statements and presentations
In-depth knowledge of Adobe Creative Cloud, specifically InDesign, Photoshop, Illustrator, Premier, and After Effects
Proficiency in all Microsoft Office 365 applications, including CRM Dynamics
Proficiency in using social media software for content creation and monitoring (i.e. Hootsuite, Meltwater)
Ability to write and communicate in a clear manner
Ability to develop high-quality graphic marketing materials with strong attention to detail
Ability to perform multiple marketing efforts against rapid and frequent deadline
Exceptional organizational, time management, and project management skills
Experience working independently as well as within cross-functional teams in a collaborative environment
McCarthy Building Companies is proud to be an equal opportunity and affirmative action employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law.
For Southern California locations only, the salary range for this position is: $90,000-120,000. This does not include possible bonus and other benefits which can impact total compensation. Compensation offered may vary based on work location, experience, qualifications, specialty, training, and market and business considerations, among other factors.
Marketing Communications Manager - San Diego, CA Office
Senior manager of marketing job in San Diego, CA
US-CA-San Diego Type: Regular Full-Time # of Openings: 1 Corporate Office
The Marketing Communications Manager plays a key role in the successful execution of BluPeak Credit Unions marketing and digital banking strategic plans. The manager supports the VP, Marketing and Digital Experience by driving initiatives that enhance the credit unions visibility, digital transformation efforts, and member experience. This position holds the ultimate responsibility of managing the day-to-day operations of the marketing and digital banking team. This role is responsible for the execution and oversight of integrated marketing, internal and external communications, and brand management initiatives ensuring all messaging, campaigns, and materials consistently support the credit unions brand, member engagement goals, and strategic objectives. The position collaborates cross-functionally with internal stakeholders to promote products, support digital adoption, and drive member growth.
Responsibilities
Marketing Strategy & Campaign Management
Develops and implements integrated marketing campaigns to attract, engage, and retain members across digital and traditional channels.
Leads cross-functional marketing initiatives including product rollouts, promotions, new technology launches, digital channel enhancements, and member onboarding communications.
Oversees the development and maintenance of the marketing content calendar and coordinate execution across all digital, traditional and branch channels.
Collaborates with creative and product teams to develop compelling marketing materials aligned with member needs and business goals.
Maintains brand consistency across all internal and external communications and ensures adherence to visual and style guidelines.
Digital & Member Experience Support
Supports marketing strategies that drive digital platform adoption and optimize the digital banking member experience.
Oversees the evaluation, development, testing, and implementation of new digital banking platform initiatives.
Evaluates digital member journeys to ensure touchpoints are intuitive, on-brand, and optimized for engagement and performance.
Uses analytics and campaign data to refine messaging, target segments, and improve member communication effectiveness.
Product & Program Marketing
Translates product features and benefits into clear, member-focused messaging across campaigns and collateral.
Manages marketing for key product areas, particularly deposit and loan offerings, including promotional campaigns and product lifecycle support.
Works closely with compliance and product teams to ensure marketing materials meet regulatory and brand standards.
Supports special event planning and implementation, including the annual employee meeting, strategic partner events, Annual Membership meeting, special board meetings, media events, business development events/on-sites, community events, and member education events (ex. workshops). Occasional meeting/event staffing support as assigned.
Team & Project Management
Leads and manages a high-performing marketing and digital banking team, providing coaching, guidance, performance management, and professional development.
Prioritizes and assigns marketing projects, ensuring delivery is timely, accurate, and aligned with strategic objectives.
Collaborates cross-functionally to ensure alignment and support for enterprise-wide initiatives and campaigns.
Budgeting & Vendor Management
Develops and manages assigned marketing, digital experience, and research budgets, ensuring programs are executed within financial guidelines.
Oversees third-party vendors and agency partners to support campaign execution, creative development, printing, mailing, and digital production.
Processes payables/receivables and provides budget variance reports, expense tracking, and recommendations for cost optimization.
Leads the development, deployment, and implementation of BluPeaks marketing automation tools, including its integration into enterprise-wide systems (core, account and loan origination systems, digital banking platforms, etc.) to improve member relationship building and member profitability.
Data Analysis & Reporting
Monitors and reports on campaign performance, using data insights to enhance effectiveness and inform future planning.
Develops trend reports and performance dashboards to identify opportunities for engagement, retention, and product penetration.
Uses member segmentation and behavioral data to create targeted campaigns for specific member needs and life stages.
Compliance & Regulatory Support
Ensures that all marketing and communication materials comply with applicable credit union policy, financial regulations, brand standards, and internal review processes.
Partners with Compliance, Risk, and Legal teams on development of required disclosures, privacy notices, fee schedules, and other annual publications.
Adheres to company policy and procedure, complete annual compliance training, and comply with business continuity and vendor management policy. These are crucial to the success of the organization and regulatory compliance and/or safety and soundness for the sustainability of the credit union.
Complies with all Anti-Money Laundering laws such as the Bank Secrecy Act, OFAC and USA PATRIOT Act and all related policies and procedures including accurate Member/Customer Identification Program, member due diligence, accurate OFAC match processing, and reporting unusual activities and suspected fraud.
Administrative & Strategic Support
Supports annual planning, goal setting, and execution for marketing and digital banking initiatives aligned with organizational objectives.
Maintains up-to-date knowledge of marketing best practices, financial services trends, and digital tools to drive innovation.
Performs other duties as assigned to support departmental or organizational needs.
SUPERVISORY RESPONSIBILITIES
This position will manage up to 6 direct reports and carry out supervisory responsibilities in accordance with BluPeaks policies and applicable laws. This position will also supervise third-party vendors and project teams as assigned.
Qualifications
EDUCATION and/or EXPERIENCE
B.A./B.S. degree in Marketing, Communications, or a related field. Minimum five years of direct marketing / communications experience is required, including a minimum of two years in a management/supervisor role. Strong knowledge of financial institution products, services, and competitors, along with experience in promotions, research, public relations, social media, and problem-solving preferred.
TECHNOLOGY PROFICIENCY
To perform this job, the employee must possess applicable technology skills. Strong phone and MS Office skills (including Excel, Word, Outlook, PowerPoint) and the ability to learn new programs as applicable. Must be proficient in desktop publishing environments, and have strong word processing and design software skills. Knowledge of Photoshop, Illustrator, In Design, and basic HTML required.
OTHER QUALIFICATIONS
Self-directed with the ability to prioritize and multi-task, organize and meet scheduled deadlines and handle a variety of tasks concurrently in a fast-paced, deadline-driven environment.
Ability to effectively coordinate efforts through a diverse internal and external team
Ability to analyze data to identify key findings.
Superior project management, planning and organizational skills.
Strong team player with the ability to adapt to an ever-changing, organic environment
Must be hands-on with all facets of the job.
Ability to think strategically, as well as tactically.
BluPeak Credit Union is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. Employment may be contingent upon BluPeak Credit Unions receipt of an acceptable and job-related background check, drug screen and credit check, as applicable and permissible by law. BluPeak Credit Union is committed to working and providing reasonable accommodation to applicants with physical, mental disabilities and sincerely held religious beliefs. For more information, contact Human Resources.
PM17
Compensation details: 78000-100000 Yearly Salary
PI1c44fd891af7-31181-37976720
Consumer Electronics Brand Marketing Manager
Senior manager of marketing job in Vista, CA
+ Brand Marketing team is looking for a strategic and creatively savvy brand marketing manager to join our team and lead brand work for one of our major brands. + This involves translating the brand platform into creative strategies and go-to-market plans to grow the brands' equity and drive business growth.
+ You will co-develop global campaigns, ensure creative excellence and consistency across all touchpoints and own relationships with cross functional teams and external agency partners.
**Responsibilities:**
+ Develop brand and creative strategies to engage our consumer audience with the brand and bring the foundational brand platform to life.
+ Creative development and production of brand campaigns, programs and activations tailored to different audiences, markets and business needs by working cross functionally and with external agency partners.
+ Ensure creative excellence and consistency in brand visual identity, brand messaging and communications across all touchpoints (Above The Line, Below The Line, Owned & Operated channels).
+ Partner closely with key marketing cross functional team members and external agency partners to ensure alignment on key milestones across the creative/campaign development process.
+ Use your creative judgment in evaluating the work coming across the creative/campaign dev process to keep the overall project on track.
+ Own and operate your remit with rigor, precision and through proactive communication so all stakeholders are not only aware of progress being made but issues that require immediate resolution.
**Experience:**
+ 6-9 years of experience in brand marketing for a consumer brand and/or creative agency working with global clients.
+ Experience in developing and launching global brands & brand campaigns in a fast paced and changing environment, driving cross-functional team efforts & alignment.
+ Thrives in ambiguity and working across multiple teams on complex but creative initiatives.
**Skills:**
+ Brand Marketing
+ Brand building, brand platforms and product positioning.
+ Brand Campaigns.
+ Creative Strategies
+ GTM
**Education:**
+ Bachelor's degree or equivalent practical experience.
**About US Tech Solutions:**
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit *********************** (********************************** .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Marketing Insights & Analytics Manager
Senior manager of marketing job in Carlsbad, CA
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
Job Description
We're seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You'll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels-bringing clarity to complexity and driving smarter decisions at every level of the organization.
What you'll get to do:
Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy
Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams
Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework
Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs)
Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies
Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency
Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development.
Qualifications
Who you are:
Bachelor's degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred.
7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field
Experience working in DTC, retail, or apparel industries
Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.)
Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights
Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery)
Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies
Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership
Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams
Strong analytical and strategic thinking skills
Positive, cooperative attitude and strong interpersonal skills
Experience managing and partnering with multiple research suppliers
Preferred experience:
Experience with Measured incrementality testing platform
Experience with global research and Go-To-Market (GTM) integration
Experience informing marketing creative briefs with data-backed insights
Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development.
Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation.
Additional Information
Our investment in you:
At Vuori, we're proud to offer the following to our employees:
Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Generous Vuori Discount & Industry Perks
Paid Time Off
Wellness & Fitness benefits
The salary range for this role is $109,000 per year - $140,000 per year. This role is bonus eligible.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
National Manager, Marketing Media and Analytics 0825
Senior manager of marketing job in Irvine, CA
Job Title: National Manager, Marketing Media & Analytics Department: Marketing
The National Manager of Marketing Media & Analytics will lead media strategy, digital marketing, social media, and analytics efforts for a leading auto manufacturer. This role is critical in shaping the brand's media presence, driving innovation, and ensuring campaigns connect with and convert target audiences.
The position oversees end-to-end media planning and execution across national and regional marketing initiatives, with a focus on brand health, sales growth, and ROI. The role spans digital, social, and traditional media, leveraging first-party data, analytics tools, and performance dashboards to optimize effectiveness. Collaboration across departments ensures data-driven insights inform campaign design and execution at scale.
Key Responsibilities
Media Strategy & Planning (35%)
Develop and oversee integrated media strategies based on customer insights, business priorities, and campaign objectives.
Allocate budgets across channels including traditional, digital, and emerging platforms.
Lead vendor and agency relationships, including negotiations and premium media placement.
Ensure media strategies support brand growth, sales goals, and long-term objectives.
Digital Marketing & Social Media (25%)
Drive digital and social strategies that engage audiences and build loyalty.
Oversee development of creative content across paid, owned, and earned channels.
Integrate CRM, app, and web data into campaigns for precise targeting and omnichannel execution.
Data Science & Analytics (20%)
Lead teams in leveraging tools such as Google Marketing Platform, Google Cloud Platform, and Sprinklr to improve data quality, personalization, and targeting.
Develop performance dashboards, attribution models, and channel mix strategies.
Deliver actionable insights through measurement tools including GA4, DV360, Campaign Manager, BigQuery, and Looker.
Measurement & Reporting (20%)
Establish KPIs before campaign launches and ensure reporting drives timely optimization.
Translate marketing data into clear insights that guide decision-making.
Provide leadership with analytics that enhance overall business performance.
Leadership & Collaboration
Manage and mentor a team of media, digital, and social professionals.
Build and maintain strong partnerships with agencies, platforms, and internal stakeholders.
Foster a culture of innovation, continuous improvement, and data-driven marketing.
Requirements
Bachelor's degree required; Master's degree preferred.
10-15 years of experience in media strategy, digital marketing, social media, performance marketing, and analytics.
5+ years of people management experience and in-house marketing team leadership.
Strong expertise in omnichannel media planning, campaign optimization, and audience segmentation.
Experience with major analytics and campaign management platforms.
Proven success managing large-scale budgets and complex national media campaigns.
Skills
Strong analytical and strategic problem-solving skills.
Skilled in interpreting data and turning insights into action.
Ability to champion innovation while balancing governance and processes.
Excellent communication, presentation, and leadership skills.
Additional Details
Occasional domestic and international travel may be required.
Some after-hours or weekend work may be necessary.
Other duties as assigned.
Marketing Analytics Senior Manager
Senior manager of marketing job in Orange, CA
Job Title: Marketing Analytics Senior Manager Job Level: Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 7+ years of experience in the analysis of
Marketing data using SAS
and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other
statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in
Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in
Customer-level data analysis.
Qualifications
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
Director of Channel and Program Marketing
Senior manager of marketing job in Irvine, CA
Job Description
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.
Overview:
The Director of Channel and Program Marketing will be the leader responsible for establishing and executing a comprehensive integrated marketing plan, managing the execution of our channel programs, launching new products, and ensuring the brand and brand messaging for Omada by TP-Link aligns with our vision. As a key member of the Channel organization, this role will lead a team focusing on partner development, implementation of channel programs and investments, product and solutions marketing and training and education. The role requires a strategic thinker with a focus on productivity and accountability.
This is an Onsite role M-F 9am-6pm.
Requirements
Key Responsibilities:
Strategy and planning: Developing and executing comprehensive channel marketing strategies and programs that align with the company's overall business objectives and drive partner-led revenue.
Manage Marketing Budget: Allocate and manage the channel marketing budget, ensuring effective resource allocation and cost efficiency.
Program management: Designing and overseeing programs such as marketing development funds (MDF) to ensure resources are allocated effectively with a clear return on investment (ROI).
Performance analysis: Monitoring and analyzing key metrics, such as sales data, marketing performance, and ROI, to measure the success of channel marketing initiatives and optimize strategies.
Cross-functional collaboration: Working closely with internal teams, including sales, product management, and global marketing to align on goals and ensure consistent messaging.
Content and portal management: Overseeing the development of partner-facing content and the maintenance of a partner portal to facilitate communication and resource sharing.
Demand generation: Create and oversee demand generation campaigns, including digital, account-based, and partner-specific programs.
Market intelligence: Keeping up with market, competitor, and channel trends to identify new opportunities and mitigate risks.
What Your Future Looks Like in This Role:
Establish Omada by TP-Link as a most valued and recognized vendor in the channel
Creation of a Best-In-Class Channels marketing organization
Build a best of breed partner community
Lead all Product Launch and Promotions
Create value for the company and partner community through program and elearning
What You Bring:
10-15+ years of experience in technology channel marketing with a focus on program, brand, and learning
Proven ownership of setting marketing strategy, executing roadmaps, and program management including fiscal ownership: multi-year planning, cost optimization, and build-vs-buy decisions across security and IT portfolios.
Demonstrated success in building or participation in building a modern channel marketing organization
Strong leader with excellent communications skills, business acumen, managerial courage, and agility who builds inclusive, high-performing teams
History of partnering across Sales, Product, Legal, Operations, and Finance
Ability to quickly learn product features and translate them into value for partners and end-users.
Strong analytical skills with the ability to interpret sales data, identify trends, and adjust strategy accordingly.
Willingness to travel as needed for onsite distributor meetings, training sessions, trade shows, and events.
Benefits
Salary range: $170K - $220K annually (depending on experience) + Annual Bonus
Free snacks and drinks, and provided lunch on Fridays
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Bi-annual reviews, and annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.
Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
Director, Marketing Operations & Technology
Senior manager of marketing job in Aliso Viejo, CA
Glaukos - Director, Marketing Operations and Technology
We are seeking a highly organized and strategic leader to serve as Director Marketing Operations and Technology. This role is responsible for ensuring on-time campaign, content, and product launches while deploying and managing the marketing technologies required to drive execution at scale. The ideal candidate combines content operations expertise, program management discipline, and technical acumen to deliver seamless campaigns across channels, online and offline.
What You'll Do
Oversee coordination of all content across social media, search, websites, CRM, and other digital channels. Manage workflows between brand teams, agencies, and MLR/Compliance to ensure timely approvals and deployment.
Lead cross-functional alignment between Marketing, Sales, MLR, IT, and agency partners to ensure campaigns, launches, and initiatives are executed on time and on budget.
Manage CRM/content marketing programs, video production, and HCP digital initiatives to support brand growth and engagement.
Deploy, manage, and optimize key marketing technologies and website updates, including Google Marketing Platform, CDP, CRM, and other content management tools.
Define and refine processes, governance models, and project tracking to improve speed-to-market, compliance, and resource efficiency.
Act as a liaison across internal teams and external partners, ensuring alignment, accountability, and clear communication throughout campaign and product launch lifecycles.
What You Bring
15+ years of relevant industry experience
Bachelor's degree required; MBA or advanced degree preferred.
High degree of personal ownership, humility & servant leadership.
10+ years of experience in content operations, program & project management, digital marketing technology deployment.
Proven success in leading cross-functional programs and launching integrated campaigns in regulated industries (healthcare, pharma, medtech or tech preferred).
Strong background in CRM, content marketing, digital production, and martech tools.
Exceptional project and program management skills, with strong attention to timelines, process, and detail.
Strong technical literacy across marketing platforms (Google Marketing Platform, CDPs, CRMs, content management systems).
Excellent leadership, organizational, and communication skills, with the ability to align diverse stakeholders.
Ability to thrive in a fast-paced, highly matrixed environment with competing priorities.
#GKOSUS
Auto-ApplyMarketing Insights & Analytics Manager
Senior manager of marketing job in Carlsbad, CA
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
Job Description
We're seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You'll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels-bringing clarity to complexity and driving smarter decisions at every level of the organization.
What you'll get to do:
* Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy
* Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams
* Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework
* Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs)
* Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies
* Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency
* Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development.
Qualifications
Who you are:
* Bachelor's degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred.
* 7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field
* Experience working in DTC, retail, or apparel industries
* Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.)
* Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights
* Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery)
* Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies
* Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership
* Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams
* Strong analytical and strategic thinking skills
* Positive, cooperative attitude and strong interpersonal skills
* Experience managing and partnering with multiple research suppliers
Preferred experience:
* Experience with Measured incrementality testing platform
* Experience with global research and Go-To-Market (GTM) integration
* Experience informing marketing creative briefs with data-backed insights
* Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development.
* Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation.
Additional Information
Our investment in you:
At Vuori, we're proud to offer the following to our employees:
* Health Insurance
* Savings and Retirement Plan
* Employee Assistance Program
* Generous Vuori Discount & Industry Perks
* Paid Time Off
* Wellness & Fitness benefits
The salary range for this role is $109,000 per year - $140,000 per year. This role is bonus eligible.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.