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  • Director of Product Marketing - Building Materials 4RRV474V

    Icreatives

    Senior manager of marketing job in Ann Arbor, MI

    Director of Product Marketing / Building Materials ONSITE ONLY / near Ann Arbor, MI Salary: $185K+ (negotiable for the right candidate) Bonus up to 25% company equity and a comprehensive benefits package. We are seeking a Director of Product Marketing / Building Materials to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. This role is responsible for building, enabling, and accelerating our clients' partner network to ensure every channel partner is qualified, trained, supported, and positioned for long-term success. Our client is offering a competitive relocation package as the role is onsite in the Ann Arbor, MI area. Position Responsibilities: Channel Partner Program Leadership - Build, lead, and expand our channel partner ecosystem - Identify, evaluate, and qualify new channel partners - Develop and manage onboarding and ramp-up programs - Create partner toolkits and track partner KPIs Sales & Partner Enablement - Create best-in-class sales enablement assets - Lead product marketing programs and co-marketing initiatives - Train internal teams and external partners Product Strategy & Roadmap - Partner with R&D and Executive Leadership to maintain a multi-year product roadmap - Translate field and partner feedback into actionable product requirements - Own product-level positioning, IP maintenance, and differentiation strategies Go-to-Market (GTM) Ownership - Own end-to-end GTM strategy for product offerings and specification pathways - Build and execute launch plans - Partner with Sales, R&D, and Executive Leadership on pricing, packaging, segmentation, and channel-specific offerings Client Engagement & Market Intelligence - Serve as a hands-on product expert - Conduct ongoing market and competitive analyses - Maintain a continuous feedback loop between channel partners, clients, R&D, Sales, and Marketing Storytelling & Thought Leadership - Shape our product narrative across channels - Develop messaging frameworks, case studies, application notes, and thought-leadership content Qualifications: - 7-10 years of experience in product marketing, product management, or technical marketing, with at least 4+ years in building materials - Proven experience building and managing channel partner programs - Experience working directly with glaziers, fabricators, OEMs, or similar channel ecosystems strongly preferred - Exceptional storytelling and communication skills Proficiency with Microsoft Office Suite; Adobe Creative Suite (especially InDesign or Illustrator) a plus - Thrives in high-growth, evolving environments and is comfortable shifting between strategic planning and hands-on execution - A passion for innovation and improving how buildings are designed, constructed, and operated To apply, please submit your resume and portfolio link/case studies for immediate consideration. This is a full-time position working onsite in the Ann Arbor, MI area. Our client is offering a competitive relocation package as the role is on-site in the Ann Arbor, MI area All applicants must complete and pass a drug screening and background check. Our process is a 10-panel drug screen, which includes marijuana. While we appreciate all applications, only candidates selected for an interview will be contacted. By applying for this position, you agree to be contacted via email or text message. Message and data rates may apply. i creatives is an Equal Employment Opportunity Employer. We believe in creating a diverse and inclusive workplace where everyone feels valued and respected. Join us in our commitment to fostering creativity through diversity.
    $185k yearly 4d ago
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  • Director of Product Marketing

    Luxwall, Inc.

    Senior manager of marketing job in Ypsilanti, MI

    LuxWall is focused on the product development, scaling, and commercializing of innovative Transparent Insulation products and solutions for the built environment. LuxWall's vacuum insulated technology, Enthermal™, delivers a step change in energy performance, eliminating convective heat transfer and drastically reducing conductive and radiant heat gain and loss within buildings. The result is up to 45% in energy savings, while improving comfort and noise reduction. LuxWall has the potential to redefine building performance globally and forever change the way buildings are designed and constructed. Job Overview: LuxWall is seeking a Director of Product Marketing to own channel-led demand generation, sales enablement, and product positioning across our channels, which span commercial glazing, aluminum window OEMs, and beyond. This role sits at the intersection of marketing, product, and channel execution, with direct accountability for driving partner enablement and revenue outcomes through Value Added Resellers (VARs) and OEMs. This leader will be responsible for ensuring LuxWall's products across glass-only retrofits, aluminum window systems, and other channels are clearly positioned, properly priced, and effectively activated through our partners to drive specification, quoting activity, and installed volume. The role is highly cross-functional and externally facing, working closely with Marketing, Channel Development, Sales, and R&D to translate technical innovation into repeatable, revenue-producing programs. This role will be accountable to a revenue target. Position Responsibilities: Value-Added Reseller (VAR) Demand Generation and Sales Enablement Own channel-driven demand generation and sales enablement strategy in partnership with the VP of Channel Development, with direct accountability for partner-sourced and partner-influenced revenue Develop and maintain scalable sales enablement and demand assets including partner toolkits, pitch decks, battlecards, application guides, calculator tools, case studies, and technical comparisons that support pipeline creation, conversion, and installed volume Support partner training, activation, and co-branding programs to ensure consistent positioning, commercial readiness, and execution across quoting, specification, value engineering, and installation Define, track, and optimize channel performance KPIs including pipeline creation, win rates, installed volume, and revenue contribution Aluminum Commercial Window Channel Development Lead channel marketing strategy for aluminum commercial window systems, ensuring clear positioning within the LuxWall product offering to drive adoption and revenue growth Develop and execute go-to-market programs for shop-built aluminum window fabricators and OEMs including segmentation, messaging, application guidance, and partner enablement Support partner onboarding and activation to ensure technical, commercial, and sales readiness across targeted territories and segments Collaborate with Sales and Channel Development to expand market share and revenue contribution within priority accounts and regions Product Marketing Ownership Own product marketing for LuxWall's product line by developing sales and marketing collateral that results in commercial impact Translate product capabilities, performance data (M&V, energy modeling, third party testing, etc), and use cases into clear, market-ready messaging and assets that support selling, specification, and value engineering Lead GTM planning and execution for new products and enhancements, ensuring alignment across Product, Sales, Channel, and Marketing Serve as the voice of the market to R&D, maintaining a structured feedback loop to improve product-market fit and revenue performance Pricing and Commercial Strategy Partner with Data and Sales Operation teams to develop, maintain, and operationalize pricing strategies across products, channels, and applications Work with VP of Channel Development to support pricing models, rebate frameworks, and channel-specific commercial structures that maximize adoption and revenue while protecting margin Equip Sales and partners with pricing guidance, value justification, and competitive context to support deal progression and close Monitor market dynamics and competitive positioning to inform pricing, packaging, and commercial strategy adjustments tied to performance Qualifications: 10+ years of experience in product marketing, technical marketing, or product management with significant experience in building materials, glazing, facade/building envelope, or construction products Proven success building and scaling channel marketing and sales enablement programs tied to measurable revenue outcomes Strong experience working with glaziers, window OEMs, or similar ecosystems across multi-step sales channels Demonstrated ability to translate complex technical products into clear, compelling commercial narratives Experience collaborating on pricing and commercial strategy preferred Highly cross-functional and comfortable operating at both strategic and hands-on levels in a high-growth environment Excellent communication, presentation, and stakeholder-management skills LuxWall, Inc. is an Equal Opportunity Employer. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or any other legally protected characteristics. All employment decisions are based on qualifications, merit, and business needs. All applicants must complete and pass a drug screening and background check. LuxWall's process is a 10-panel drug screen which includes marijuana.
    $114k-169k yearly est. 4d ago
  • Director of Sales & Marketing - Aramark at U of M Ross School of Business

    Aramark 4.3company rating

    Senior manager of marketing job in Ann Arbor, MI

    To oversee the overall revenues of the hotel, State Street Campus and Ross Los Angeles, by supervising all revenue producing areas. Develops and executes Sales and Marketing plans. Oversees the conference planning department. Job Responsibilities Produces Sales and Marketing plan and manages Rooms, Catering, and where appropriate, F&B and amenity revenue streams. Works with the General Manager, Sales and Operations teams to execute yield management and revenue management strategies to maximize revenues, profitability and utilization of properties. Develops and executes Sales and Marketing Budget. Works with GM, Controller and Operating Managers to develop revenue information for other departmental budgets. Manages, motivates, coaches and counsels? Sales team in presentation skills, account development and strategy, needs assessment, relationship selling, and closing deals. Serves as liaison with Aramark corporate office and property ownership on all revenue related information. Serves as liaison with Chief Commercial Officer on corporate initiatives related to Sales and Marketing. Manages property marketing efforts including advertising production, scheduling and placement; collateral materials production; public relations; and maintains community relationships such as area Convention and Visitor?s Bureau. Works with General Manager, Revenue Manager and Front Office Manager on property GDS systems. Participates in cross-selling programs, including Global Account Program, through lead sending, account development and strategy, and prospecting for new business from opportunity accounts near property. Serves as a member of the property Executive Team. Performs human resource functions for Sales staff. Qualifications Education: Bachelor's degree from an accredited university in Business Administration, Finance and Accounting, Economics, Hotel and Restaurant Management, or related major. Experience: Four years? experience in a full service hotel in the Sales Department. About Aramark Our Mission Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law. About Aramark The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at or connect with us on Facebook, Instagram and Twitter.
    $83k-129k yearly est. 1d ago
  • Marketing Manager

    Walt Churchill's Market

    Senior manager of marketing job in Maumee, OH

    Full-time Description Walt Churchill's Market is looking for a Full-Time Marketing Manager for our Corporate Office in Maumee, OH. Help shape how customers experience WCM. As part of our employee owned team, the Marketing Manager crafts omni-channel campaigns, aligns with cross-functional partners, and leads a creative team to tell our story with clarity, consistency, and impact. Essential Responsibilities: * Develop and execute the company's comprehensive marketing strategy, including a yearly campaign and event calendar designed to attract new customers and retain existing ones. * Communicate effectively and timely, both internally and externally * Manage the annual marketing budget, ensuring responsible spending, monitoring ROI, and supporting P&L projections. * Conduct ongoing market and competitor research to identify customer opportunities and inform strategic decisions. * Build and maintain strong brand awareness and positioning, ensuring a unified brand voice across all platforms. * Monitor marketing performance, analyze data trends, and adjust strategies to optimize results. * Develop social media and website content with an understanding of SEO, aligning efforts with sales and Marketing goals. * Oversee and manage the customer loyalty program (AppCard). * Provide excellent customer service by responding to and sharing customer feedback, questions, and concerns. * Stay current with industry trends and utilize modern marketing tools to regularly monitor and report on campaign performance. * Collaborate with the Marketing team to manage the social media calendar and create engaging content that reflects WCM's products and brand. * Manage graphics and messaging for weekly specials, flyers, and circulars. * Partner with Leadership, Sales, and store teams to develop social media, email, and marketing content that drives sales while preserving brand integrity. * Participate in meetings and brainstorming sessions, contributing innovative ideas and recommendations. * Build and maintain strong working relationships with Leadership, Sales, Store Management, and Department Managers through open and frequent communication. * Prioritize tasks effectively and work efficiently to meet deadlines. * Set a positive, professional example and promote constructive change within the company. * Follow established departmental and store policies and procedures. * Strengthen the WCM brand across all internal, external, personal, and professional channels. * Demonstrate a mindset that is customer-focused, product-minded, detail-oriented, forward-thinking, and consistent. * Effectively supervise Marketing Department staff. * Show commitment to continuous improvement by integrating constructive feedback and supporting team and individual achievement. * Professionally represent WCM when working with service providers, contractors, and press. * Facilitate communications surrounding charitable donation requests. * Provide support as needed to ensure the overall success of the company. We Offer: * Become a WCM Owner! (Employee Stock Ownership Plan) * Accrued paid time off * Paid holidays * Medical/Dental/Vision Insurance * Employee Discount * 401(K) with company match * Training and job advancement opportunities Come be part of our 100+ year tradition and see why Walt Churchill's Market is "Better Because"! Requirements Required Skills/Abilities * Demonstrated ability to assess situations and make sound, high-impact decisions. * Strong working knowledge of social media platforms, brand development principles, and creative production processes. * Proven ability to multi-task and manage multiple projects simultaneously in a fast-paced environment. * Willingness and flexibility to work weekends, evenings, and holidays as needed to support Marketing and social media initiatives. * Proficiency in design and office software, including Adobe Creative Suite and Microsoft Office. * Strong leadership capabilities paired with strategic thinking and effective & timely communication skills. Education and Experience * Bachelors degree in marketing, communication, business or related field preferred * 2-3 years marketing experience or combination of education, training, and experience * Experience with basic photographic principles-such as color management, lighting, editing, and staging-to produce high-quality imagery for print, digital, and video advertising. * Some public relations or professional communications knowledge and/or experience preferred * Experience in a retail grocery environment, strongly preferred Physical Requirements * Prolonged periods sitting at a desk and working on a computer. * Must be able to lift up to 30 pounds at times. * Ability to travel to various worksites to complete assigned duties. * Occasional instances of lifting and carrying, stooping, twisting, crouching, and reaching
    $76k-114k yearly est. 41d ago
  • Family Wealth Strategist I

    TFO Wealth Partners

    Senior manager of marketing job in Maumee, OH

    Job DescriptionDescription: TFO Wealth Partners is seeking a Family Wealth Strategist. _______________________________________________________________________________________________________________ At TFO Wealth Partners, our mission is helping families connect their wealth and purpose . We serve high-net-worth families with thoughtful, integrated wealth strategies that strengthen relationships, support legacy goals, and provide clarity for the future. We are committed to fostering a challenging, rewarding-and genuinely enjoyable-work environment where our team members can do their best work for our clients and one another. Position Summary The Family Wealth Strategist serves as the primary adviser and trusted relationship leader for assigned client families. This role is ideal for a seasoned professional who enjoys being the “face of the client relationship,” leading complex planning conversations, and mentoring a team of experienced advisers, associates, and client coordinators. The ultimate goal of this role is to help high-net-worth families become stronger, closer, and wiser about their financial future. Key Responsibilities Serve as the lead adviser for assigned client families Develop and implement comprehensive wealth management strategies, including: Investment oversight Estate and tax planning coordination Risk management Philanthropic planning Facilitate family meetings focused on legacy, governance, succession, and values-based wealth decisions Coordinate closely with clients' outside professionals (attorneys, accountants, trustees) to ensure cohesive execution of strategies Provide thought leadership on complex planning issues and emerging trends in family wealth Mentor and collaborate with internal advisers and associates to support client relationships Build and sustain deep, long-term relationships grounded in trust, discretion, and a fiduciary standard of care _______________________________________________________________________________________________________________ Requirements: Minimum Knowledge, Skills, and Abilities Bachelor's degree in finance or a related field (required) Series 65 or equivalent (IAR) CFP , CFA , or equivalent professional designation Minimum of 5 years of proven experience in the wealth management or financial services industry Strong understanding of: Investment principles Financial planning tools and methodologies Portfolio administration, including trading Ability to evaluate client investment holdings and asset allocation Strong communication, computer, and interpersonal skills High attention to detail and commitment to accuracy Demonstrated eagerness to pursue ongoing professional education Additional Skills and Attributes Ability to maintain professional composure in a dynamic, fast-paced environment Strong organizational, prioritization, and time management skills Exceptional client service mindset with a focus on long-term relationships Collaborative team player who shares knowledge and works toward common goals Ability to work independently, meet deadlines, and manage competing priorities Proactive, strategic thinker with adaptability to change High standard of personal responsibility and accountability Willingness to participate in training, coaching, and mentoring for continuous improvement Flexible, anticipatory, and solutions-oriented approach to client and team needs TFO Wealth Partners offers competitive compensation aligned with industry standards, including: Salary (Exempt position) 401(k) with company matching program Paid holidays and paid vacation time Strong support for professional development, including partial or full company-paid professional accreditations, continuing education, and other approved training opportunities Why Join TFO Wealth Partners? We believe that an engaging, supportive workplace empowers our team to deliver exceptional service to our clients. If you are passionate about family wealth, meaningful client relationships, and contributing to a collaborative and purpose-driven firm, we invite you to apply.
    $59k-111k yearly est. 23d ago
  • Product Marketing Manager - AI Networking

    Cisco Systems, Inc. 4.8company rating

    Senior manager of marketing job in Ann Arbor, MI

    Remote United States The application window is expected to close on 1/19/26 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Meet the Team Join a high-velocity, engineering-aligned product marketing organization that sits at the intersection of AI infrastructure and data center networking. Our team collaborates deeply across product, engineering, integrated marketing, and sales to influence how Cisco shows up for AI Infrastructure builders, operators, and partners shaping the future of AI-ready data centers. We are looking for a storyteller who loves engaging with technical audiences, and can translate complex innovations into narratives that resonate with developers, architects, and decision-makers alike. Your Impact As a Product Marketing Manager supporting Cisco's AI-ready data center networking platforms, you will champion messaging, narratives, and content that help developers and operators adopt Cisco technologies with confidence. You will influence the way Cisco shows up in the AI ecosystem by collaborating with engineering, developer relations, technology partners, and cloud-native communities-ultimately shaping how customers build, optimize, and scale modern workloads. What You'll Do Product Storytelling & Positioning * Craft clear narratives that connect Cisco switching and data center architectures to real-world AI/ML, distributed training, inference and cloud-native use cases. * Translate technical innovations into value propositions that resonate across both technical and business audiences. * Create differentiated messaging against key industry trends, competitive approaches, and emerging open-source technologies. * Represent Cisco in forums where practitioners gather: GitHub, Slack/Discord communities, conferences, partner events, and webinars. Launch & GTM Leadership * Drive product launches across Data center networking platforms and partner solutions-AI fabrics, accelerated networking, container networking, observability, and automation. * Develop crisp, compelling assets: solution briefs, demo scripts, blogs, videos, event talks, infographics, and partner co-marketing. Partner & Ecosystem Marketing * Collaborate with NVIDIA, Red Hat, hyperscalers, Kubernetes ecosystem partners, and observability platforms to define joint narratives. * Support integrations and partnerships relevant to AI workloads, container networking, Cilium/eBPF ecosystems, and distributed training stacks. Thought Leadership & Evangelism * Present at external conferences, partner events, and analyst briefings. * Establish Cisco as a leader in AI networking, cloud-native compute, and developer-first architectures. What Success Looks Like * Developers can understand, build, and operate AI workloads on Cisco switching and DC solutions with less friction. * Cisco shows up credibly in external forums, not just traditional enterprise channels. * Messaging resonates with practitioners and reflects what they actually run in production (Kubernetes, distributed training and inference, observability pipelines, GPU networking, etc.). * Workstreams across engineering, ecosystem partners, and integrated marketing stay aligned through clear, compelling storytelling. Minimum Qualifications * 8+ years in Product Marketing, Product Management, DevRel, or Solutions Marketing, preferably in infrastructure, data center, or AI-focused companies. * Strong understanding of: Data center switching & fabrics, Network architectures for AI (RoCE, telemetry, congestion control, load balancing), Kubernetes, container networking, CNI/Cilium/eBPF, virtualization, Distributed AI/ML workloads, large language models, GPU networking * Proven ability to create technical content (demos, architecture diagrams, solution briefs, presentations, videos). * Excellent communicator able to present confidently to practitioners, executives, and partners. * Bachelor's degree in engineering, computer science, or related field. Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $145,000.00 to $182,800.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $145,000.00 - $210,200.00 Non-Metro New York state & Washington state: $129,000.00 - $187,000.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
    $145k-210.2k yearly 8d ago
  • Director of Product Strategy

    Ford Global

    Senior manager of marketing job in Dearborn, MI

    Come help build a better world, where every person is free to move and pursue their dreams. Ford is experiencing significant business transformation in an ever-changing digital world. Integrated Services was launched to create and market new customer experiences by integrating hardware, software, and services across Ford Blue, Model e, and Ford Pro. This is not an advisory, consulting, or ivory-tower strategy role. This leader will be a hands-on builder who shapes real product decisions, partners deeply with Product, Engineering, Design, and GTM leadership, and ensures strategy turns into execution. The role blends portfolio-level strategy, operating cadence, and executive storytelling. The Product Strategy team acts as the "forward radar" and the "strategic voice" of the Digital Product organization. While our product teams focus on building and shipping, this team focuses on defining where we play and how we win. We operate with high velocity, ensuring that our long-term vision is translated into immediate, actionable strategic directives. We bridge the gap between complex market data, technical possibilities, and executive decision-making. In this position... Ford is building a software-and services-led digital ecosystem at massive global scale. We are seeking a Director of Product Strategy to operate at the center of this transformation. Small team. Large scope. High accountability. Shape the future of one of the world's most iconic companies as it becomes a software-and services-led business Operate at massive scale with real customers, real constraints, and real impact Sit at the intersection of Product, Technology, Design and Strategy Influence decisions that matter, and see them through to reality You'll have... Education: Bachelor's degree required; MBA or equivalent advanced degree strongly preferred. 12+ years of experience in Product Management, Corporate Strategy, or Management Consulting, with a specific focus on digital products or automotive technology. Elite Communication Skills: You are a master of the written word and the visual presentation. You can command a room of senior executives and can turn a 50-page technical document into a 3-slide executive summary. Operational Resilience: Demonstrated ability to manage time effectively in a high-pressure environment. You have a track record of delivering high-quality work on a weekly executive cadence. Cognitive Agility: You can zoom in to the details of a specific feature set and zoom out to the 5-year corporate strategy in the same conversation. Influence Without Authority: You can align diverse stakeholders (Engineering, Design, Finance, Marketing) behind a single narrative without needing to be their direct manager. Even better, you may have... Background in Management Consulting (McKinsey, Bain, BCG) creating deliverables for Fortune 100 clients. Deep experience with PRFAQ / Amazon-style working backwards methodologies. Design proficiency: The ability to not just write the story but visualize it (wireframing concepts or high-end presentation design). You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: • Immediate medical, dental, vision and prescription drug coverage • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more • Vehicle discount program for employees and family members and management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • A generous schedule of paid holidays, including the week between Christmas and New Year's Day • Paid time off and the option to purchase additional vacation time. This position is a leadership level 4. For more information on salary and benefits, click here: *************************** Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************. This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-WC2 As the Director of Product Strategy, you will be the primary architect of the narrative that drives investment and resource allocation across the enterprise. You will work hand-in-glove with the Head of Product and Chief of Staff to prepare the organization for high-stakes reviews with the Executive Leadership Team (ELT). What you'll do... Portfolio Strategy & The "Analytical Backbone" Own the Portfolio View: You will define the portfolio-level product strategy across Ford's digital ecosystem (Connected Services, Software Platforms, Data Experiences). You will evaluate product-market fit and customer value, ensuring our "Good-Better-Best" bundling strategy is commercially viable. Pressure-Test Major Bets: You will not just accept roadmaps; you will rigorously pressure-test major product bets and long-range investment themes. You will partner with Finance and Product Leaders to stress-test business cases, ensuring decisions are grounded in data, customer reality, and execution feasibility. The Insight System: Build and maintain a portfolio insight system, including KPI trees, leading indicators, and early-warning signals. You will synthesize second-order conclusions (i.e., "If we do X, then Y happens three years from now") to guide capital allocation. Executive Storytelling & Narrative Alchemy Own the Board Narrative: You will own a meaningful share of ELT (Executive Leadership Team) and Board-level product strategy narratives. You will synthesize complex inputs-technical architecture, P&L models, and market dynamics-into simple, compelling stories told with conviction. Clarity Over Complexity: You have a high tolerance for ambiguity but an obsession with clarity. You will ensure that leadership discussions result in clear decisions, not endless analysis. You will translate ambiguity into crisp options, tradeoffs, and specific recommendations. Operating Cadence & Decision Velocity Run the Strategic Engine: You will establish and run the strategy operating cadence, including quarterly portfolio reviews (QBRs), decision logs, and follow-through mechanisms. You will ensure strategic decisions translate into execution plans with clear ownership. Orchestrate the "Run of Show": You will manage the rhythm of the business, ensuring pre-reads are distributed and stakeholders are aligned before the meeting. You are the guardrail against "analysis paralysis," driving the organization to move with the velocity of a startup. Market, Ecosystem & Partnership Strategy Build, Buy, or Partner: You will drive "Build vs. Buy vs. Partner" recommendations with clear strategic rationale. You will shape the ecosystem strategy, supporting partnership evaluation and long-term value creation without getting bogged down in commercial negotiations. Intelligence Loop: Establish a continuous market and competitive intelligence loop. You will track external signals, platform shifts, and partner moves to identify threats we haven't seen and opportunities we haven't seized. Leadership & Team Building High-Leverage Team: Build and lead a small, elite product strategy team. You will model a pragmatic, builder-oriented mindset that is allergic to performative strategy. Trusted Thought Partner: Act as the strategic right hand to the Global Head of Digital Product. You will influence diverse stakeholders (Engineering, Design, GTM) to drive consensus without needing to be their direct manager.
    $117k-160k yearly est. Auto-Apply 9d ago
  • Events Marketing Manager, West

    Censys

    Senior manager of marketing job in Ann Arbor, MI

    We're looking for a Events Marketing Manager to join our Demand Generation team to help accelerate global pipeline growth through exceptional event and webinar programs. This person will play a hands-on role in executing our global event strategy and webinar programs. You'll work closely with Demand Generation leadership as well as Product Marketing, Research, and Content to drive high-impact programs that generate and nurture demand globally. What You'll Do: Events * Support and execute the global event strategy across key regions and audience segments. * Oversee event logistics including scheduling, vendor coordination, swag distribution, and onsite operations. * Manage Censys's presence at large-scale industry conferences, partner events, and targeted regional activations. * Provide on-site event support including booth setup, run-of-show management, and demo facilitation. * Drive pre- and post-event processes: campaign setup, attendee engagement, lead capture, and follow-up. * Equip teams with updated enablement materials, talking points, and event resources. Webinars * Support the global Censys webinar program from planning through measurement. * Manage webinar logistics and campaign execution, including Zoom setup, promotions, and registration workflows in HubSpot. * Collaborate with Research, Product Marketing, and Content teams to develop engaging, high-value topics. * Partner with external vendors for sponsored and co-marketing webinars. * Track and report webinar performance to inform future program improvements. * Maintain an ongoing global webinar calendar aligned to core demand priorities. What You'll Bring: * 2-5 years of B2B marketing experience, ideally in cybersecurity or SaaS. * Experience managing global events and webinars, including logistics, vendor management, and promotion. * Familiarity with HubSpot, Salesforce, and Zoom Webinars. * Excellent project management and cross-functional collaboration skills. * Strong attention to detail, organization, and communication across multiple time zones. Skills that set you apart: * Familiarity with cybersecurity trade shows. * Experience working with international teams across APJ, EMEA, and NOAM regions. For high cost of living areas (San Francisco / Seattle), the expected salary range for this position is $100,000 USD - $110,000 USD, plus bonus eligibility and equity. For all other locations, the expected salary range for this position is $80,000 USD - $100,000 USD, plus bonus eligibility and equity. In addition to our great compensation package, our benefits are effective on day one and include but are not limited to: 401k match, health, vision, dental, and more! Please see our careers page for more details. Our roots are in Ann Arbor, Michigan and our innovation is fueled by the team's global perspectives. For this role, we are open to remote employees located in the Pacific time zone in the continental US.
    $80k-110k yearly Auto-Apply 36d ago
  • Marketing Analyst/Specialist

    Apidel Technologies 4.1company rating

    Senior manager of marketing job in Toledo, OH

    Job Description 8 plus years of experience in Graphic Design and Leading project of various sizes in a crossfuntional environment Interview: Onsite interview Monday to Friday 8am to 5pm Job Title: Marketing Specialist - Graphic Design Purpose Of The Job The Marketing Specialist - Graphic Design will be a valuable partner with the () strategic marketing and sales teams. The primary function of this role is to create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives. The role is a mix of strategy and execution on graphic content, involving members of the strategic marketing team, corporate, sales and outside resources. This role will be challenged to ideate new and relevant marketing content that drives a best-in-class roofing brand. Span of Control: Individual contributor, high cross-functional interaction particularly with Digital Lead and Local Marketing Advantage/Cobranding Sr. Marketing Specialist Products Supported: All Roofing Products Primary Targets: Contractor, Strategic Marketing Reports to: Strategic Marketing Leader Working model: Hybrid, with Tuesday, Wednesday, and Thursday in the office Job Responsibilities Lead and create new and elevated marketing content that drives a best-in-class roofing brand: Create brand awareness through developing and executing meaningful and relevant content through Local Marketing, social media and Strategic Marketing initiatives. Create and implement social media content marketing initiatives to drive traffic, engagement, and leads that deliver sales and increase contractor loyalty and advocacy. Have a strong connection across strategic marketing teams to create content and optimize the user experience that supports the business objectives. Understand the highest impact projects to prioritize requests accordingly. Have a solution mindset that helps drive initiatives to completion that accomplish business objectives using additional resources, if needed. Analyze and track metrics to gage success and identify new opportunities and communicate across the internal teams. Job Requirements Minimum Qualifications: Bachelors degree in graphic design, art or related discipline 8+ years of experience of graphic designer experience. 8+ years experience leading projects of various sizes in a cross-functional environment. Experience: Project management skills and understanding how to manage the priorities of multiple stakeholders in a matrix environment, with focus on the delivery of results. Familiarity with building materials and construction category applications is preferred. Knowledge, Skills & Abilities: Highly motivated and results-oriented with a high-energy level and passion for digital marketing. Strong communication skills, relationship building. High aptitude to learn quickly, assimilates to new projects and teams and works well under pressure with appropriate attention to detail. Good presentation skills small groups and large settings. Willing and able to operate \'hands on\' to get results; shows a can-do-attitude and able to operate under pressure to meet deadlines. Articulate, approachable, and candid; shows appreciation for and understanding of the feelings of others; aware of personal impact on others. Ability to be successful in a highly matrixed structure across functional, business, geographic and cultural boundaries. Functions effectively with ambiguity and change. Organized, deliberate and reliable in structuring work and effective as a problem solver.
    $40k-60k yearly est. 29d ago
  • MGR, UNIT MARKETING - EASTERN MICHIGAN UNIVERSITY - YPSILANTI, MI

    Chartwells He

    Senior manager of marketing job in Ypsilanti, MI

    Job Description Salary: $65,000 - $75,000 At over 300 college & universities around the country, Chartwells Higher Education is re-inventing the on-campus dining experience. We are challenging the norm and setting new standards by investing in high-tech, food-infused social spaces that bring people together to promote meaningful relationships and interactions. We are food-forward difference makers, bound together by a desire to feed hungry minds and prepare students for success. We are seeking hungry, humble and smart associates who are looking to join and grow with a diverse organization. We invite you to start your career journey with us and look forward to hearing from you. Job Summary As a Marketing Manager at Chartwells Higher Education, you will play a pivotal role in driving our campus dining program's success at Eastern Michigan University. This opportunity allows you to creatively engage with the student community, demonstrating your knowledge of Generation Z and Centennial marketing strategies to improve guest happiness and revenue. Your efforts will help craft an engaging and inclusive dining experience that aligns with our dedication to fresh, local, and nutritious meals. Key Responsibilities: Develop and manage an annual marketing plan and budget for the entire campus, ensuring the achievement of sales goals across meal plans, retail, residential, and catering operations Develop and implement innovative promotions and awareness campaigns to boost sales in resident dining, retail, catering, concessions, and summer camps/conferences Maintain regular communications with clients and the campus community on a daily, weekly, and monthly basis Conduct and analyze consumer research, market conditions, and competitor information to inform marketing strategies Manage and complete the dining brand's digital strategy Coordinate consumer feedback programs and analyze results to improve services Establish and maintain merchandising standards Present to various campus departments and student groups throughout the year Collaborate with campus departments on ongoing and new campaigns Supervise Student Success interns or sales ambassador teams Coordinate and complete training and engagement programs for associates Report on return on investment and key performance metrics Develop vision plans and conduct quarterly client and collaborator presentations Other duties as assigned, including supporting satellite campuses or regional marketing efforts, which may require occasional evening, late night, and/or weekend availability Preferred Qualifications: Bachelor's degree in Marketing, Culinary, Hospitality, or Hotel Management or equivalent experience Minimum of three years in marketing, with experience in B2C program development, and ideally B2B marketing Ability to collaborate with various internal functions, including operations, culinary, retail, merchandising, and client relations Strong organizational, time management, and communication skills, both verbal and written Ability to present to large groups Proficiency in Microsoft Office Suite: PowerPoint, Word, and Excel Experience with social media tactics to improve brand awareness Graphic design skills using Adobe Creative Suite are a plus Apply to Chartwells Higher Education today! Chartwells Higher Education is a member of Compass Group USA Click here to Learn More about the Compass Story Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law. Qualified candidates must be able to perform the essential functions of this position satisfactorily with or without a reasonable accommodation. Disclaimer: this job post is not necessarily an exhaustive list of all essential responsibilities, skills, tasks, or requirements associated with this position. While this is intended to be an accurate reflection of the position posted, the Company reserves the right to modify or change the essential functions of the job based on business necessity. We will consider for employment all qualified applicants, including those with a criminal history (including relevant driving history), in a manner consistent with all applicable federal, state, and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York Fair Chance Act. Applications are accepted on an ongoing basis. Chartwells Higher Ed maintains a drug-free workplace. Associates at Chartwells Higher Ed are offered many fantastic benefits. Medical Dental Vision Life Insurance/ AD Disability Insurance Retirement Plan Paid Time Off Holiday Time Off (varies by site/state) Associate Shopping Program Health and Wellness Programs Discount Marketplace Identity Theft Protection Pet Insurance Commuter Benefits Employee Assistance Program Flexible Spending Accounts (FSAs) Paid Parental Leave Personal Leave Associates may also be eligible for paid and/or unpaid time off benefits in accordance with applicable federal, state, and local laws. For positions in Washington State, Maryland, or to be performed Remotely, click here or copy/paste the link below for paid time off benefits information. ********************************************************************************************** Req ID: 1487439 Chartwells HE CINDY SCHOENFELD [[req_classification]]
    $65k-75k yearly 9d ago
  • Marketing Manager

    My Zoom Technologies

    Senior manager of marketing job in Dearborn, MI

    The ideal candidate for this position will have a proven track record of working in Marketing ,Advertising, Social Media, directing Content Direction, PR\/Events\/Exhibitions, building and presenting quarterly marketing budgets based on thoroughly researched market and competitor analysis, current trends and forecasting brand recognition strategies and growth. He\/She would also be experienced in shifting trends from traditional marketing methodologies to digitized media techniques for enhancing brand reach and strategizing specific target marketing. Experience with Brand Management. Requirements Key Responsibilities include: Developing the marketing strategy for the company in line with company objectives. Overseeing the company's marketing budget. Develop and execute strategic content and publication of all marketing material in line with marketing plans. Planning and implementing promotional campaigns. Manage and improve lead generation campaigns, measuring results. Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns. Monitor and report on effectiveness of marketing communications. Working closely with design agencies and assisting with new product launches. Monitor digital analytics to measure the effectiveness of on\-line communications Qualifications: 3+ years of experience with an agency, client, media company, or sales organization background Superior Microsoft Excel skills and Power point Must have digital marketing experience Excellent communication skills required with capability to speak in front of large groups Meticulous with a keen eye for detail Strong organization and project management skills with an ability to handle multiple projects simultaneously Ensure content is optimized for search engine indexing, and update daily Develop and implement digital strategic plans Manage digital channels and create engaging content - including Face\-book posts, social media graphics, video, etc. All other duties as assigned by management Deliver high performing Lead and Traffic generation programs across all digital channels including SEO\/Local, SEM, email, affiliate, social, video and display advertising. Implement email marketing program by devising a clear lead marketing strategy, composing visually appealing email templates, segmenting audiences from the Internet, and oversee deployment of campaigns Trade show support Good connection with PR channels ( Media, Journalist, TV, Radio ) is a Plus Benefits ob Types: Full\-time, Part\-time, Internship, Contract Pay: $30,000.00 \- $60,000.00 per year "}}],"is Mobile":false,"iframe":"true","job Type":"Any","apply Name":"Apply Now","zsoid":"701284894","FontFamily":"PuviRegular","job OtherDetails":[{"field Label":"Industry","uitype":2,"value":"Transportation"},{"field Label":"Work Experience","uitype":2,"value":"5+ years"},{"field Label":"City","uitype":1,"value":"Dearborn"},{"field Label":"State\/Province","uitype":1,"value":"Michigan"},{"field Label":"Zip\/Postal Code","uitype":1,"value":"48126"}],"header Name":"Marketing Manager","widget Id":"**********00072311","is JobBoard":"false","user Id":"**********00464003","attach Arr":[],"custom Template":"5","is CandidateLoginEnabled":true,"job Id":"**********00752007","FontSize":"15","location":"Dearborn","embedsource":"CareerSite","logo Id":"2mej25001da3e06aa4efd8a85355260d72089"}
    $30k-60k yearly 60d+ ago
  • Marketing Specialist

    Crane Engineering Sales 4.1company rating

    Senior manager of marketing job in Belleville, MI

    Crane Group, the parent company supporting the growth of our platform companies, serves as the enterprise team for all sites and represents our platform identity in the market. We are a family-oriented organization with a strong Midwest and East Coast presence, operating in Wisconsin, Minnesota, Michigan, Maryland, and Pennsylvania. As a result of our continued growth, we are seeking a Marketing Specialist. The Marketing Specialist will be responsible for developing and executing marketing campaigns, consisting of approximately 75% digital marketing (social media, website management, email, advertising, etc.) and 25% traditional marketing (print, PR, and events/tradeshows). What You'll Do Demonstrates and promotes Crane's core values (Act with Integrity and Respect, Foster Teamwork, Focus on the Customer, Strive for Excellence and Innovation, Project Passion and Energy and Have Fun). Collaborates with stakeholders across Crane Group companies to execute strategic marketing plans and achieve company goals and objectives. Creates and publishes a variety of content and marketing media for social, websites, video, email, ads, blogs, brochures, presentations, and more. Develop content calendars and deploys integrated marketing campaigns. Utilizes HubSpot Enterprise to build website content including new landing page creation and product additions. Analyzes insights and data to understand performance of website and marketing campaigns. Ensures accurate lead flow between HubSpot and CRM and works to keep databases clean and accurate. Conducts market research and competitor analyses and integrates findings into current marketing strategies. Coordinates regional trade show appearances and seminars. Supports sales team with marketing materials and presentations. Communicates and coordinates with vendors on marketing-related tasks. Occasional travel to conferences and regional offices may be required. May perform other duties as assigned. Requirements What We're Looking For Bachelor's Degree in Marketing, Business, Communications, or related field Minimum 3-5 years' marketing experience with in-depth industry knowledge Experience working with HubSpot Enterprise required, and Microsoft Dynamics CRM preferred. Ability to write and repurpose content for different channels required. Canva or Adobe Creative Suite experience preferred. Proficient with SEO, SEM and Google Analytics. Excellent project management/organizational skills with the ability to effectively prioritize. High level of personal initiative, attention to detail, energy, and ownership. Ability to work cross-functionally with internal teams as well as interfacing with external customers This position is hybrid. We Are Winning When Our expectations are that team members demonstrate our Core Values. Integrity & Respect - Work with the highest ethical standards, interact openly and directly, honor our commitments and value diversity of styles, roles and perspectives. Teamwork - Actively collaborate with others to solve problems and create opportunities. Devote ourselves to the team's and others' success. Customer Focus - Make customers the starting point for everything we do. Understanding what they want and expect from us will enable us to earn their loyalty. Excellence & Innovation - Continuously elevate our expertise and knowledge to strengthen our competitive advantage; and always look for ways to apply breakthrough ideas. Passion & Energy - Bring passion and energy to our work so that we are “energy givers”, enabling us to own and pursue objectives in spite of obstacles and adversity. Fun! - Enjoy what we do and have fun with each other - celebrate a job well done… “25% more fun”. Benefits and Team Member Perks Ability to thrive in a culture that values growth, innovation, collaboration, and continuous improvement. Receive recognition for creating a meaningful impact on the organization's success. Work-life balance; generous paid time off program; ability to participate in Flexible Workplace arrangement Comprehensive health insurance coverage 401k with generous company match Intuitive health and wellness program that rewards participation Community involvement and volunteering opportunities Career advancement through our Career Tracker program Join Crane Group not just in your career, but in the lives of those you work with every day. Apply today and help us inspire innovation, deliver excellence, and achieve success together at: **************************************** Crane Group is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, protected veteran status, disability, or any other characteristic protected by law. Crane Group also participates in E-Verify to verify identity and employment eligibility.
    $44k-64k yearly est. 49d ago
  • Brand Manager Dog & Cat

    Vitakraft Sun Seed

    Senior manager of marketing job in Weston, OH

    Vitakraft Sun Seed, Inc has an immediate opening for an experienced Brand Manager. We are a fast-growing consumer-packaged goods (CPG) company with a deep commitment to enhancing the lives of pets and the people who care for them. Our focus is on delivering high-quality, trusted products that delight pet parents and support their pets' wellbeing. As we continue to scale, we are seeking experienced and driven professionals who are excited to make an impact in a dynamic and evolving category. The Brand Manager should have a demonstrated track record of success in CPG brand management, a passion for pets, and a strategic mindset grounded in data and consumer insights. This role will be responsible for leading the growth and development of our Dog and Cat Treat portfolio, supporting long-term strategic initiatives as well as near-term execution of annual marketing plans. This is a high-impact role with cross-functional responsibilities, ideal for a candidate who thrives in an entrepreneurial environment and is eager to contribute to building a strong, purpose-driven brand. Responsibilities: Develop and execute portfolio and brand strategies that meet financial and strategic goals. Lead the annual marketing planning process, complete with milestones, metrics, and budgets. Own and manage the Dog & Cat Treat P&L, driving growth across retail and eCommerce. Build 360° go-to-market plans for product launches, including advertising, packaging, promotions, and pricing in alignment with Headquarters objectives. Run marketing campaigns across digital, retail, and trade, ensuring alignment with brand goals. Oversee brand budgets with a focus on ROI and disciplined decision-making. Lead research efforts to uncover insights from pet parents and identify trends and opportunities Deliver twice-yearly insight reports with deep dives into shopper behavior, market trends, and the competitive landscape. Oversee consumer testing, including concept development, shopper studies, A&Us, and needs-based segmentation. Develop compelling product positioning, packaging, and launch strategies aligned with US and global goals. Collaborate internally and with Headquarters' team to ensure flawless execution across channels and retailers. Partner with global digital marketing teams to develop and activate multi-channel strategies (social, DTC, retail). Work closely with sales to support customized retail initiatives in Pet Specialty, Mass, Grocery, and eCommerce. Lead agency and vendor relationships to deliver best-in-class creative and media execution. Qualifications: 5+ years of CPG brand management experience, preferably in pet food/treats or adjacent categories. Bachelor's degree in marketing, Business Administration, or a related field; MBA is a plus. Demonstrated success launching and scaling brands across multiple retail and digital channels. Strong strategic thinking and analytical skills-comfortable translating insights into actionable plans. Experience in fast-paced, entrepreneurial, or high-growth brand environments. Proven leadership managing cross-functional teams and external agencies. Excellent communication and leadership skills, with a hands-on, result-driven approach. Deep understanding of go-to-market planning, shopper marketing, and channel strategy.
    $73k-102k yearly est. 60d+ ago
  • Marketing Analytics Insights & Reporting Manager

    First Merchants Bank 4.5company rating

    Senior manager of marketing job in Monroe, MI

    Job Description First Merchants Bank is seeking a Marketing Analytics Insights & Reporting Manager to join our team! The Marketing Analytics, Insights & Reporting Manager leads the consolidation of marketing data across platforms to tell clear, actionable data stories that accelerate decision-making, demonstrate progress against KPIs, and close the loop on customer feedback. The role integrates performance analytics (web, social, email/SMS, SEO/SEM, paid media), campaign measurement, and Voice of Customer (VoC) insights to guide strategy, optimize spend, and inform experience improvements-including partnering closely with UX to share behavioral and attitudinal insights. This role blends descriptive, diagnostic, and predictive analytics with benchmarking to communicate what happened, why it matters, and what to do next-core expectations highlighted in current marketing analytics role guidance. It also stands up a scalable VoC practice (collection, analysis, and actioning of feedback from surveys, reviews, support interactions, social listening) to inform roadmap and retention efforts. Essential Duties & Responsibilities: Consolidate and normalize marketing data from web analytics, social platforms, email/SMS, SEO/SEM, paid media, and CRM to establish a single source of truth for performance reporting and optimization. Define and maintain the KPI framework and benchmarks for brand, demand, lifecycle, and experience metrics; tie measures to business outcomes and OKRs in partnership with Marketing and Finance/FP&A. Build and maintain executive and team-level dashboards and reports (weekly/monthly/QBR) and apply data-storytelling techniques so stakeholders quickly grasp what/so-what/now-what. Stand up/run a VoC program aggregating solicited and unsolicited feedback (CSAT/NPS/CES, in-app/site feedback, product reviews, social listening, service transcripts). Apply sentiment/topic analysis to reveal loyalty drivers and friction. Operationalize closed-loop feedback with Marketing, UX, Product, and Service; size impact, recommend fixes, and track adoption and outcomes. Create measurement plans, event schemas, and UTM/naming standards; ensure full-funnel tracking for always-on and campaign activity across paid/owned/earned. (Design the stack recognizing that no single tool covers all analytics needs.) Deliver pre/post analyses, A/B and incrementality testing, and contribution/attribution reads to quantify ROI/ROAS and inform budget reallocation. Communicate findings using storytelling best practices. Partner with UX to share behavioral insights (funnels, heatmaps, session replays) and VoC themes that shape hypotheses, experiments, and design priorities. Collaborate with Finance/FP&A to connect marketing investments to growth, acquisition, retention, and relationship deepening; align on forecasting and performance narratives for leadership. Work with Marketing Ops/IT/Data to govern data quality, documentation (data dictionary), and access/controls; ensure reporting is accurate, timely, and compliant. Evaluate and advise on analytics/VoC and martech tools, integrations, and roadmaps; lead light vendor management and pilots as needed. Coach marketers on interpreting dashboards and applying insights; run recurring insights reviews and share best practices for data storytelling to drive adoption and action. Champion privacy-aware measurement and ethical use of data in collaboration with Legal/Compliance. To be successful in this position, we require the following: Bachelor's degree in marketing, analytics, statistics, business, computer science, or related field A minimum of (5) years of hands-on experience in marketing analytics/insights/reporting with measurable impact on channel optimization and campaign ROI. The following would be a plus: Excellent written and verbal communication skills Strong analytical and problem-solving abilities with the ability to distill complex information into actionable insights Commitment to the mission and values of the organization High degree of integrity, discretion, and professionalism Collaborative and team-oriented approach to partnerships Ability to work independently and thrive in dynamic, fast-paced environments Empathetic and mission-driven, prioritizing relationships built on respect and compassion Demonstrated exceptional organizational, time management, and attention to detail Demonstrated ability to consolidate data across web analytics, SEO/SEM, paid media, social, email/SMS, and CRM; fluency working across multiple tools/platforms Proficiency in dashboarding/visualization (e.g., Power BI) and data storytelling; working SQL/data transformation skills preferred Experience standing up or contributing to VoC programs (survey design, text/sentiment analysis, social listening, closed-loop actioning) First Merchants offers the following: Base Pay PLUS Bonuses Medical, Dental and Vision Insurance 401k Health Savings and Flexible Spending Accounts Vacation/Sick Time Paid Holidays Paid Parental Leave Tuition Reimbursement Additional Benefits A little about us: First Merchants is guided by a genuine philosophy of being a meaningful place to work and having a prosperous impact across all walks of life throughout the communities we serve, including consumers, businesses and other organizations. Our Vision, Mission and Team statement reflect and reinforce that authentic service philosophy. Our Vision is: To enhance the financial wellness of the diverse communities we serve. Our Mission is: To be the most responsive, knowledgeable, and high-performing financial organization for our clients, teammates, and shareholders. Our Team: "We are a collection of dynamic colleagues with diverse experiences and perspectives who share a passion for positively impacting lives. We are genuinely committed to attracting and engaging teammates of diverse backgrounds. We believe in the power of inclusion and belonging." Apply today to begin your career with us!
    $70k-83k yearly est. 11d ago
  • ADAS Strategy Director

    Ford Global

    Senior manager of marketing job in Dearborn, MI

    We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves, and build a better world - together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves? Ford is transforming the transportation industry, delivering higher levels of automation, continuously upgradeable performance, and seamless connected experiences. Software, connectivity, and data are the cornerstones of this transformation, providing the foundation for how Ford will compete and win. This role is central to Ford's success in enabling a truly software-defined vehicle. In this position... The person in this position will be the global leader for ADAS strategy within the Technology Strategy organization, leading a multi-disciplinary team to define the future of Ford's ADAS technology platforms. You will work closely with technical experts and executive leadership to define the compute, sensing, software, and feature roadmaps needed to keep Ford on the cutting edge of ADAS technology, while ensuring these systems meet corporate cost, quality, and complexity objectives. You will also be responsible for managing Ford's ADAS investment portfolio-ensuring sufficient resources to achieve our objectives and driving clear tradeoff decisions where needed. In addition, you will lead systematic competitive intelligence and benchmarking across OEMs, suppliers, startups, and ecosystem partners, leveraging supplier relationships, industry consortiums, competitive tear-downs, and major tech events to inform strategy. You will serve as the company's subject-matter expert on current and future ADAS industry trends, competitive analysis and threat identification, and ADAS technology migration across Ford's global portfolio. You'll have... Bachelor's degree in Engineering, Business, or a related field 10+ years of leadership experience in the automotive technology space, delivering multiple complex initiatives in cross-functional environments Experience translating technical initiatives into business and profitability analyses to ensure efficient capital allocation Strong oral and written communication skills, with demonstrated ability to influence and collaborate in diverse, cross-functional environments Proven team-leadership experience, including working directly with senior and executive leadership Even better, you may have... Master's degree in Engineering or an MBA Direct experience with ADAS technologies, including sensing (radars, cameras, ultrasonics), ADAS-specialized compute, and motion-control interfaces Direct experience leading strategic initiatives and technology unit and/or vehicle program milestones Highly technical background and demonstrated experience in the domains of the ADAS features being developed Experience with embedded vehicle architectures-ideally Ford's FNVx architecture-including roadmaps, constraints, and integration for highly complex and distributed systems/features on- and off-board Experience developing diagrams and visual frameworks to communicate complex concepts Experience in product or technical program management for complex systems, or leading engineering feature delivery Hyper-collaborative, team-centric leadership style that encourages and partners with teams and leaders at all levels to advance the integration of digital experiences Strong executive presence and leadership skills-the ability to drive discussions, provide clear direction, and update senior leaders succinctly Tenacity and comfort working in evolving states of ambiguity You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: • Immediate medical, dental, vision and prescription drug coverage • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more • Vehicle discount program for employees and family members and management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • A generous schedule of paid holidays, including the week between Christmas and New Year's Day • Paid time off and the option to purchase additional vacation time. This position is a leadership level 4. For more information on salary and benefits, click here: *************************** Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************. This position is Hybrid (onsite four days per week) for candidates who are in commuting distance to a Frod hub location. #LI-WC2 #LI-Hybrid What you'll do... Own Ford's global ADAS strategy Work closely with subject-matter experts and executive leadership to synthesize industry trends, portfolio needs, and corporate objectives into a forward-looking ADAS strategy that keeps Ford at the leading edge. Define future ADAS experiences and enabling technology Partner with engineering, product, and digital teams to define and refine key future ADAS customer experiences. Define the required compute platforms, sensing configurations, and software enablers to deliver those experiences. Manage ADAS complexity across the portfolio Establish and maintain a “menu” of ADAS system configurations with engineering. Collaborate with technology platform and vehicle program teams to develop offering strategies for each vehicle program and region. Evaluate complexity-driving requests through a cost-benefit lens and drive decisions to closure. Manage the ADAS investment portfolio within the technology cycle plan Ensure sufficient funding to achieve ADAS objectives, supported by accurate and traceable modeling of resource requirements. Raise new cycle-plan funding requests and identify opportunities for spending reduction when needed. Lead competitive intelligence, benchmarking, and external scanning for ADAS Maintain a constantly refreshed, data-driven view of the ADAS industry, including competitive trends and threats, emerging technologies, and cost-reduction opportunities. Leverage supplier engagements, industry consortiums, competitive tear-downs, public announcements, analyst research, and major tech/industry events to inform Ford's ADAS strategy and roadmaps. Translate external insights into clear recommendations on ADAS platforms, features, and investments. Co-lead Technology Strategy organization initiatives Co-lead technology unit papers and High Priority Studies alongside matched-pair partners in the Technology Strategy organization. Ensure ADAS initiatives meet deliverable requirements and business case targets for uMR, uPS, and uPSC milestones. Maintain ADAS technology and business health databases Own and curate databases tracking ADAS technology proliferation, feature take-rates, and platform usage across the Ford portfolio. Provide a clear source of truth on ADAS business health and deployment status. Support the Unified Backlog process Review ADAS-related new demand requests for business value and technical feasibility. Work cross-functionally with product, engineering, and TPM to secure commitments for high-value initiatives. Collaborate across the global enterprise Partner with stakeholders across product development, digital product, technology platforms, integrated services, marketing, finance, vehicle programs, and regional teams.
    $117k-160k yearly est. Auto-Apply 34d ago
  • Marketing Analyst/Specialist

    Apidel Technologies 4.1company rating

    Senior manager of marketing job in Toledo, OH

    Job Description Hybrid: Onsite Tuesday, Wednesday and Thursday with Monday and Friday as optional remote days Manager is looking for someone who has a social media, SEO and digital marketing background. Digital, has experience with blogs Content Management Content Creation - Social Media Copywriting Managed social media channels before Great interpersonal skills and can connect with people Will take ownership of the role and wants to be a member of the team Job Responsibilities The Digital Marketing Specialist will be responsible for leading the following activities: Community Management - ~50% Content creation writing blog posts, articles, newsletters, communications materials, and material for social media channels. This will involve working cross functionally with our strategic marketing teams, product teams, internal communication teams and outside agencies. Create and maintain Content Calendars. Post relevant content in accordance with Content Calendar. Communications/marketing strategy the Community Manager is responsible for contributing to the social media plan that enhances our strategic marketing and communications plans to provide direction for the companys public-facing social media communications. Customer relations the Community Manager is responsible for working with our customer service, technical and warranty teams to provide support for customers and contractors. Answer questions as they arise in social media while assisting customers in navigating and providing fast, relevant, and professional service. Analytics Using analytic tools the community manager will provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives. The Community manager will be adept at administering and measuring A/B testing protocols to enhance response and engagement. Summarize insights and conversations to create actionable, client-facing reports that lead to optimization. Marketing Support - ~50% Collaborate with channel managers to align key initiatives with outbound marketing tools and programs to create value for the customer and quicker adoption and acceleration of key initiatives by customers. Contributes to post campaign insight gathering, reporting, and optimizations. Continuously build an intimate and thorough knowledge of the business (i.e. the value that our current and future products deliver to the customer). Anticipate and proactively deliver needs for digital content (social channels, webinars, blog, newsletter, etc.) ensuring required routing through marketing, legal, technical stakeholders, scheduling, and deployment Responsible for tracking and managing multiple active and upcoming projects end-to-end by including timelines, milestones, asset requirements, resource needs, and deliverables. Job Requirements Minimum Qualifications and Experience BA in communications, advertising, public relations, business or related field. MBA optional 3+ years experience managing social media platforms or communities for brands 3+ years working in a corporate or agency environment, interacting with multiple levels of the organization Knowledge, Skills & Abilities: Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking, commenting, etc. Understanding of popular social networks - design, functionality, users, reporting, advertising, and analytic packages Demonstrated ability to produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects Proficiency in PowerPoint and presentation tools and skills Proficiency in content management and listening tools like Sprinklr, Netbase, Sprout, Cision, On24 Exceptional communication skills and leadership capability to organize and motivate cross functional teams without direct reporting Very high attention to detail Excellent verbal, written, and presentation skills
    $40k-60k yearly est. 29d ago
  • Director of Product Marketing / Building Materials

    Icreatives

    Senior manager of marketing job in Ypsilanti, MI

    ONSITE ONLY / (near) Ann Arbor MI Salary: $160-165k, Bonus up to 25% company equity ______________________________________________________ We are seeking a Director of Product Marketing to lead our client's channel marketing strategy and scale their partner ecosystem across glaziers, fabricators, toll manufacturers, and OEMs. This role is responsible for building, enabling, and accelerating our client's partner network to ensure every channel partner is qualified, trained, supported, and positioned for long-term success. Position Responsibilities: Channel Partner Program Leadership - Build, lead, and expand our channel partner ecosystem - Identify, evaluate, and qualify new channel partners - Develop and manage onboarding and ramp-up programs - Create partner toolkits and track partner KPIs Sales & Partner Enablement - Create best-in-class sales enablement assets - Lead product marketing programs and co-marketing initiatives - Train internal teams and external partners Product Strategy & Roadmap - Partner with R&D and Executive Leadership to maintain a multi-year product roadmap - Translate field and partner feedback into actionable product requirements - Own product-level positioning, IP maintenance, and differentiation strategies Go-to-Market (GTM) Ownership - Own end-to-end GTM strategy for product offerings and specification pathways - Build and execute launch plans - Partner with Sales, R&D, and Executive Leadership on pricing, packaging, segmentation, and channel-specific offerings Client Engagement & Market Intelligence - Serve as a hands-on product expert - Conduct ongoing market and competitive analyses - Maintain a continuous feedback loop between channel partners, clients, R&D, Sales, and Marketing Storytelling & Thought Leadership - Shape our product narrative across channels - Develop messaging frameworks, case studies, application notes, and thought-leadership content Qualifications: 7-10 years of experience in product marketing, product management, or technical marketing, with at least 4+ years in building materials Proven experience building and managing channel partner programs Experience working directly with glaziers, fabricators, OEMs, or similar channel ecosystems strongly preferred Exceptional storytelling and communication skills Proficiency with Microsoft Office Suite; Adobe Creative Suite (especially InDesign or Illustrator) a plus Thrives in high-growth, evolving environments and is comfortable shifting between strategic planning and hands-on execution A passion for innovation and improving how buildings are designed, constructed, and operated __________________________________________________________ To apply, please submit your resume and portfolio link/case studies for immediate consideration. Due to the volume of applications, we are unable to respond to each application personally. If we are interested in your qualifications, we will contact you via telephone or email as soon as possible. By applying for this position, you agree to be contacted by email or text message. Message and data rates may apply. icreatives is an Equal Employment Opportunity Employer. All qualified applicants and talent will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristics protected by law. We believe in providing a culture that embraces and champions diversity, equity, and inclusion because it truly fosters creativity All applicants must complete and pass a drug screening and background check. Our process is a 10-panel drug screen which includes marijuana.
    $160k-165k yearly 60d+ ago
  • Senior Product Marketing Manager- AI Foundation

    Cisco Systems, Inc. 4.8company rating

    Senior manager of marketing job in Ann Arbor, MI

    The application window is expected to close on 1/19/26 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States Meet the Team Cisco Security is seeking an experienced cybersecurity product marketing leader to join our dynamic team. We're looking for a passionate storyteller with deep insights into the rapidly evolving Artificial Intelligence (AI) security market. As a Product Marketing Manager for Foundation AI, you'll drive market adoption of our open source security models designed to accelerate SOC operations, enhance threat detection, and strengthen AI supply chain security. Your role will focus on converting model adoption into design partnerships and qualified business opportunities within enterprise security organizations. At Cisco, you'll join a global, diverse, and adaptable team committed to innovation at scale. We blend the agility and excitement of a startup culture with the resources and stability of an established leader in enterprise security. Your Impact You will drive external-facing activities to ensure Foundation AI's market success. You will analyze the evolving AI security landscape, anticipate industry trends, and identify customer challenges around AI model deployment in security workflows. You will clearly articulate Cisco's unique differentiators in purpose-built security AI models, collaborate with sales, campaign, and customer success teams, and drive product visibility, adoption, and design partnerships that advance Cisco's leadership in AI-driven security. Key Responsibilities: * Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy including identifying target markets, messaging, and positioning for Foundation AI's open source security models. * Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams. * Enable Sales and Partners: Create impactful technical content, training materials, and collateral for sales and partner teams. Directly engage with customers, analysts, and industry experts on AI model capabilities and integration patterns. Act as a subject matter expert and thought leader at industry events focused on AI security and SOC operations. * Conduct Market Research: Regularly analyze market trends, customer feedback, and competitor activities. Provide strategic insights to maintain product competitiveness. * Influence Partners, including Executives: Clearly communicate complex AI concepts and technical capabilities to diverse stakeholders. Use analytical and problem-solving skills to provide data-driven recommendations on model adoption patterns and measure GTM success through design partnership acquisition and qualified lead generation. Minimum Qualifications * 10+ years in enterprise/b2b tech with at least 5 years of product management experience, including at least 3 in network security * AI/ML product experience, including areas such as AI model development, training pipelines, model evaluation, and integration into enterprise workflows * Experience with agentic AI systems, multi-agent architectures, and AI reasoning models * Knowledge of SOC operations, security orchestration platforms, and threat detection workflows * Bachelor's degree or equivalent experience in computer science or related fields Preferred Qualifications * Product marketing experience * Product and market understanding of enterprise security * Experience marketing open source AI/ML models or security tools * Deep product and market understanding of enterprise security operations and AI supply chain security * Experience with AI security trends, including generative AI, adversarial threats, model poisoning, governance, and compliance. * Familiarity with Splunk ecosystem and SOC analyst workflows * Understanding of model deployment considerations (on-premises, air-gapped environments, cloud) * Familiarity with modern application security practices, including Kubernetes, DevOps, and DevSecOps. * MBA * Experience speaking publicly to an executive-level audience * Strong project execution skills, attention to detail, and a risk-mitigation mentality * Self-motivation and partnership a strive to find new and innovative solutions * Excellent analytical, problem-solving, and reporting skills in customer-facing roles * Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams * Collaboration with internal and external partners. Why Cisco? At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. Message to applicants applying to work in the U.S. and/or Canada: The starting salary range posted for this position is $191,400.00 to $281,400.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: * 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees * 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco * Non-exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees * Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) * 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next * Additional paid time away may be requested to deal with critical or emergency issues for family members * Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: * .75% of incentive target for each 1% of revenue attainment up to 50% of quota; * 1.5% of incentive target for each 1% of attainment between 50% and 75%; * 1% of incentive target for each 1% of attainment between 75% and 100%; and * Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $191,400.00 - $323,600.00 Non-Metro New York state & Washington state: $176,100.00 - $287,900.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.
    $108k-133k yearly est. 8d ago
  • Senior Product Marketing Manager- AI Foundation

    Cisco 4.8company rating

    Senior manager of marketing job in Ann Arbor, MI

    The application window is expected to close on 1/19/26 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received. Remote United States **Meet the Team** Cisco Security is seeking an experienced cybersecurity product marketing leader to join our dynamic team. We're looking for a passionate storyteller with deep insights into the rapidly evolving Artificial Intelligence (AI) security market. As a Product Marketing Manager for Foundation AI, you'll drive market adoption of our open source security models designed to accelerate SOC operations, enhance threat detection, and strengthen AI supply chain security. Your role will focus on converting model adoption into design partnerships and qualified business opportunities within enterprise security organizations. At Cisco, you'll join a global, diverse, and adaptable team committed to innovation at scale. We blend the agility and excitement of a startup culture with the resources and stability of an established leader in enterprise security. **Your Impact** You will drive external-facing activities to ensure Foundation AI's market success. You will analyze the evolving AI security landscape, anticipate industry trends, and identify customer challenges around AI model deployment in security workflows. You will clearly articulate Cisco's unique differentiators in purpose-built security AI models, collaborate with sales, campaign, and customer success teams, and drive product visibility, adoption, and design partnerships that advance Cisco's leadership in AI-driven security. Key Responsibilities: · Develop Go-to-Market Strategy for new and existing products: Develop and execute the GTM strategy including identifying target markets, messaging, and positioning for Foundation AI's open source security models. · Develop Core Product Positioning, Messaging, and Differentiators: Craft compelling and consistent positioning and messaging around the differentiators that align with the overall product strategy and resonate with customers and partners. Work with inbound product management, engineering, and the field to identify and articulate the outstanding value propositions of Cisco Security products, ensuring they are communicated and understood by the target audiences. Passionately represent the voice of our customers to internal teams. · Enable Sales and Partners: Create impactful technical content, training materials, and collateral for sales and partner teams. Directly engage with customers, analysts, and industry experts on AI model capabilities and integration patterns. Act as a subject matter expert and thought leader at industry events focused on AI security and SOC operations. · Conduct Market Research: Regularly analyze market trends, customer feedback, and competitor activities. Provide strategic insights to maintain product competitiveness. · Influence Partners, including Executives: Clearly communicate complex AI concepts and technical capabilities to diverse stakeholders. Use analytical and problem-solving skills to provide data-driven recommendations on model adoption patterns and measure GTM success through design partnership acquisition and qualified lead generation. **Minimum Qualifications** · 10+ years in enterprise/b2b tech with at least 5 years of product management experience, including at least 3 in network security · AI/ML product experience, including areas such as AI model development, training pipelines, model evaluation, and integration into enterprise workflows · Experience with agentic AI systems, multi-agent architectures, and AI reasoning models · Knowledge of SOC operations, security orchestration platforms, and threat detection workflows · Bachelor's degree or equivalent experience in computer science or related fields **Preferred Qualifications** · Product marketing experience · Product and market understanding of enterprise security · Experience marketing open source AI/ML models or security tools · Deep product and market understanding of enterprise security operations and AI supply chain security · Experience with AI security trends, including generative AI, adversarial threats, model poisoning, governance, and compliance. · Familiarity with Splunk ecosystem and SOC analyst workflows · Understanding of model deployment considerations (on-premises, air-gapped environments, cloud) · Familiarity with modern application security practices, including Kubernetes, DevOps, and DevSecOps. · MBA · Experience speaking publicly to an executive-level audience · Strong project execution skills, attention to detail, and a risk-mitigation mentality · Self-motivation and partnership a strive to find new and innovative solutions · Excellent analytical, problem-solving, and reporting skills in customer-facing roles · Ability to lead and influence via persuasion, perseverance, and energy to drive consensus across functions and teams · Collaboration with internal and external partners. **Why Cisco?** At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you. **Message to applicants applying to work in the U.S. and/or Canada:** The starting salary range posted for this position is $191,400.00 to $281,400.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time. U.S. employees are eligible for paid time away as described below, subject to Cisco's policies: + 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees + 1 paid day off for employee's birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco + Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees + Exempt employees participate in Cisco's flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations) + 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next + Additional paid time away may be requested to deal with critical or emergency issues for family members + Optional 10 paid days per full calendar year to volunteer For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco's policies. Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows: + .75% of incentive target for each 1% of revenue attainment up to 50% of quota; + 1.5% of incentive target for each 1% of attainment between 50% and 75%; + 1% of incentive target for each 1% of attainment between 75% and 100%; and + Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid. The applicable full salary ranges for this position, by specific state, are listed below: New York City Metro Area: $191,400.00 - $323,600.00 Non-Metro New York state & Washington state: $176,100.00 - $287,900.00 * For quota-based sales roles on Cisco's sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined. ** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements. Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
    $108k-133k yearly est. 60d+ ago
  • Ford Racing, Global Brand Manager

    Ford Global

    Senior manager of marketing job in Allen Park, MI

    Ford Racing is looking for an enthusiastic, talented professional to join their Brand & Partnerships team as the Global Ford Racing Brand Manager. ... You will partner cross-functionally and with key external partners to manage the Ford Racing brand. You will serve as a thought partner to leadership and key stakeholders, managing key brand strategies and partnerships to promote growth and awareness of the Ford Racing brand. Your role will prioritize proper brand implementation & will be responsible for holding all internal and external partners accountable. The successful candidate will be an enthusiastic self-starter, be comfortable with ambiguity, and role model Our Ford+ Behaviors - Focus, Excellence and Collaboration. This role is hybrid and requires at least 4 days per week in the Allen Park, MI office. You'll have... Bachelor's degree in marketing, business, or related field. 5+ years of work experience in the field of marketing, brand or strategy and a minimum of 2+ years of brand management experience. Travel will be required. Even better, you may have... Practical knowledge in brand identity. Strong presentation skills. Global Brand & Enthusiast experience is a plus. Highly motivated self-starter with excellent communication skills and a flexible approach to working hours. Innovative thinking and ability to think strategically. Passion for Ford Racing and what it represents to the company. As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: Immediate medical, dental, vision and prescription drug coverage. Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more. Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more. Vehicle discount program for employees and family members and management leases. Tuition assistance. Established and active employee resource groups. Paid time off for individual and team community service. A generous schedule of paid holidays, including the week between Christmas and New Year's Day. Paid time off and the option to purchase additional vacation time. This position is a leadership level 6. For more information on salary and benefits, click here. Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************. This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #FR1 #LI-LC2 What you'll do... Implement and manage brand strategies that promote Ford Racing brand growth and expansion, while aligning to strategic priorities of the business. Develop and implement Production and Competition Brand on Vehicle strategy. Implement and manage Ford Racing branding within Experiences/GTM settings. Work cross-functionally within Ford Racing and broader Ford teams to support programs that leverage Ford Racing's brand. Own the Ford Racing point of view on matters related to the brand identity within Ford Motor Company. Support naming/nomenclature strategy and associated Trademark clearances, and address trademark violations for Ford Racing. Exhibit a creative mindset to view Ford Racing through the eyes of the consumer. Manage the Ford Racing brand implementation in lifestyle and merchandise offerings, in cooperation with Global Licensing.
    $83k-117k yearly est. Auto-Apply 24d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Toledo, OH?

The average senior manager of marketing in Toledo, OH earns between $86,000 and $141,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Toledo, OH

$110,000
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