Negotiation Strategist 4278
Senior Manager Of Marketing Job 15 miles from Union City
Negotiation Strategist
Hybrid - Atlanta
Direct Hire
Tier4 Group is seeking a seasoned Negotiation Strategist to lead data-informed negotiation efforts for a high-impact legal operations team. This strategic role involves driving consistent negotiation frameworks, enhancing claims resolution outcomes, and optimizing cost efficiency across a major corporate legal function. The ideal candidate brings a strong command of negotiation principles, legal process alignment, and strategic influence across multiple stakeholders.
Key Responsibilities:
Develop and refine negotiation strategies using historical claims data, industry trends, and predictive modeling.
Collaborate with data and analytics teams to build dashboards and tools that inform negotiation decisions in real-time.
Analyze resolution trends and adjust negotiation approaches to drive improved financial and operational outcomes.
Standardize negotiation tactics across legal teams to ensure alignment and consistency.
Partner with internal legal leadership to establish and evolve best practices.
Mentor and coach attorneys and legal coordinators in proven negotiation methods.
Serve as a subject matter expert in settlement strategy, helping drive strategic outcomes in high-stakes or complex claims.
Engage with defense counsel, opposing parties, and claimants to negotiate favorable resolutions.
Evaluate liability, damages, and policy factors to support data-backed negotiation positioning.
Facilitate structured negotiation planning and execution across case types.
Align external legal partners with internal goals through clear negotiation direction and resources.
Present strategic insights and recommendations to senior leadership on negotiation performance and opportunities for improvement.
Qualifications:
Bachelor's degree in Law, Business, Insurance, or related field.
10+ years of experience leading complex negotiations, ideally in legal, claims, or insurance settings.
Mastery of negotiation strategies and frameworks, including those informed by leading academic and law enforcement methodologies.
Proven ability to lead through influence and create alignment across multiple teams.
Strong analytical thinking, communication, and problem-solving capabilities.
Experience implementing AI-enabled negotiation tools or analytics platforms preferred.
Certification in negotiation or dispute resolution strategies strongly preferred.
Director, Go To Market Strategy
Senior Manager Of Marketing Job 15 miles from Union City
We are partnered with a company that specializes in supply chain consulting, software, and fourth-party logistics. As the Director - Go To Market Strategy, you will own the end-to-end launch strategy and execution for the North American market. This is a highly visible leadership role, interfacing with cross-functional teams-including Product Development, Sales, Marketing, Solution Delivery, and Technology Partners-to ensure successful product deployment and market adoption.
Position Highlights
• Title: Director, Go To Market Strategy
• Direct Hire
• Global company that specializes in supply chain consulting, software, and fourth-party logistics
• Location: Atlanta, GA
Background Requirements
• Bachelor's or master's degree in Industrial Engineering, Information Systems, Computer Science, Supply Chain, Business Administration, or a related field or equivalent work experience
• 8+ years of experience in product commercialization or product management roles within the supply chain software industry with emphasis on transportation and logistics
• Proven track record of leading successfully launching and scaling enterprise-level software solutions in the US
• Experience leading and collaborating with cross-functional teams, with a focus on aligning product development, marketing, sales, and customer support
• Strong technical background and understanding of supply chain optimization, transportation management, and network design. Expertise in product management, technical development and delivery of software applications and positioning them for market success
• Experience in leading product launches for SaaS or cloud-based supply chain solutions
Job Responsibilities
• Lead development of the commercialization strategy and implementation, covering the complete range from e.g. definition of ideal customer profile and target segments
• Go-to-Market planning with marketing measures and sales activities, sales process resulting in closing deals/winning customers
• Drive the commercialization process from product concept to market success, ensuring all aspects of product readiness, including technical, marketing, sales, and customer support requirements
• Partner with Marketing and Sales to create compelling value propositions, sales collateral, and demand generation strategies
• Conduct market research to identify customer needs, competitive positioning, and industry trends
• Lead and mentor a cross-functional team of marketing, product marketers, sales and solution architects to achieve commercialization goals
• Define and monitor key performance indicators (KPIs) for product launch success, including market adoption, customer satisfaction, revenue growth, and scalability
What is Being Offered
• Competitive Salary, Health Benefits, PTO
If you are interested and qualified, please send your updated resume as a MS Word document, and how you fit this specific position to ************************.
Marketing Analyst
Senior Manager Of Marketing Job 15 miles from Union City
📍 Hybrid - Atlanta, GA (Remote flexibility available)
We're hiring a Marketing Analyst to join our growing team. You'll play a key role in shaping our brand and content strategy by tracking performance, analyzing results, and surfacing insights that guide smarter marketing decisions.
Key Responsibilities:
Track and analyze performance across web, email, social, and content campaigns
Build and maintain dashboards to report on key KPIs
Translate data into actionable insights and strategic recommendations
Support testing, experimentation, and content optimization
Collaborate cross-functionally with our teams
Help refine lead tracking and marketing attribution
Qualifications:
1-3 years in a marketing analytics or performance-focused role
Proficient in SQL or Python for analyzing marketing data and building scalable workflows
Experience with tools like Google Analytics, HubSpot, Salesforce, and Excel/Google Sheets
Comfortable with SEO/SEM metrics, UTM tracking, and digital funnels
Strong communicator with the ability to tell compelling stories with data
Self-starter who thrives in a fast-paced, collaborative environment
About Block+Tackle:
At Block + Tackle, being a spoon won't cut it. With us, you're a Swiss Army knife-versatile, sharp, and ready for anything. We thrive in the chaos-the kind where big visions feel out of reach and execution seems impossible. That's where we come in.
Through our four focus areas-Ecosystem Architecture, Marketing Sciences, Experience Operations, and Customer Strategy-we're a ragtag team of problem-solvers, turning ambitious ideas into tactical, real-world strategies. In other words, we're special ops for marketing ops.
Ready to join the action? Apply today
Associate Chair of Luxury and Brand Management
Senior Manager Of Marketing Job 15 miles from Union City
As the Associate Chair of Luxury and Brand Management, you will play a pivotal role in leading a team of faculty and staff. Your contributions will be instrumental in creating and maintaining the department's high-quality reputation through collaboration on curriculum, assessment activity, and policy/procedure development and implementation. You will foster a positively oriented university environment, contributing significantly to the fulfillment of the university mission and department goals. You will also prepare ad hoc reports related to the department, monitor key departmental data to achieve maximum efficiency, and serve as the department's front-line ambassador for promotions.
You will oversee the department's academic scheduling in collaboration with academic services to ensure that courses are assigned to appropriate faculty members. Responsibilities will include coordinating departmental teaching resources and evaluating faculty members through classroom observations, individual meetings, and written evaluations that include recommendations to the dean/associate dean/chair. Additionally, you will teach classes as assigned by academic services and human resources and by the number of contact hours listed in the employment agreement. If needed, you may teach during the summer quarter.
In this position, you will support hiring new faculty and staff through your active participation in recruitment trips, interviews, and presentations. Your adherence to the university's hiring policies and procedures, along with your leadership in the implementation of the SCAD Faculty and Staff Handbook, will ensure team members are constantly reviewing the curriculum for quality and currency, and that they adhere to educational outcomes, statements, assessment, and accreditation activities. You will also coordinate efforts with faculty in the collection of student work for assessment and accreditation needs to showcase program outcomes.
Among other duties, you will forge and maintain partnerships with professional and academic organizations. You will make decisions on student academic matters - such as course substitutions and exemptions, applications for independent study or internships, and waiver of prerequisites - assist in student recruitment, and review graduate applications to ensure consistency and timeliness in the review process. Your responsibilities include collaborating with the office for career and alumni success (CAS) to assist with student internships and career opportunities, coordinating the submission of student work to competitions and awards, and overseeing the departmental budget (i.e., travel requests and purchase approvals).
The successful candidate will maintain a visible onsite presence; guide the department's work; and support students, faculty, and staff. The candidate should be able to implement strategic visions through measurable actions; demonstrate a commitment to teaching, learning, and educational excellence; and provide evidence of success in creative and collaborative endeavors. The candidate should be an innovative and energetic leadership with a dedication to upholding personal and professional integrity.
Collaboration, interpersonal communication, and problem-solving skills are essential to the candidate's success in this position, along with excellent organization, attention to detail, and an exceptional work ethic. The candidate should anticipate trends to recommend strategies for implementing them into academic programs and be able to utilize good judgment when resolving faculty, staff, or student issues. The knowledge to define the department's needs on new faculty hires and the personnel judgment skills to make appropriate recommendations for hiring and reappointment is also required.
Minimum Qualifications:
Terminal degree or equivalent in luxury and brand management or a related field
A successful career as a faculty member and/or discipline professional, including a reputation for model leadership, excellence in the field, high standards, and innovation
Leadership and supervisory experience in academics or significant professional experience in an appropriate discipline
Distinguished record of scholarship, teaching, and/or professional expertise
Thorough understanding of curriculum development and the utilization of assessment to improve student learning and academic programs
Travel Required:
Less than 10%
Work Hours: As noted in the Employment Agreement.
ADA Tag: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and minimum qualifications listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions and/or meet the minimum qualifications.
Go-to-Market Marketing Manager
Senior Manager Of Marketing Job 15 miles from Union City
Salary: $115K w/5% annual bonus
Hybrid: Onsite M-W, Remote Th/F
The Opportunity: The Program Marketing Manager will be responsible for driving the strategy, execution, and optimization of marketing campaigns supporting new demand-driver programs to enhance customer acquisition, engagement, and lifetime value. This individual will work cross-functionally across the enterprise to integrate and operationalize new program offerings within core marketing campaigns and channels as well as ideating new outreach opportunities to maximize customer acquisition and retention. The role will oversee tactical day-to-day campaign management as well as long-term strategy to drive profitable growth and increase customer engagement.
What You Will Do:
Develop and execute data-driven go-to-market strategies to successfully launch and scale newly introduced business driver programs, ensuring they enhance customer engagement, accelerate customer acquisition, and maximize lifetime value
Work cross-functionally to seamlessly integrate and operationalize business programs within core marketing channels, including digital campaigns, events, promotions, and brand initiatives, ensuring alignment with overarching business objectives
Own the end-to-end execution of your marketing campaigns, from strategic planning to implementation, ensuring flawless execution, optimization, and timely delivery across all relevant channels
Partner closely with Creative, Performance Marketing, Brand & Content, eCommerce, Marketing Insights, Operations, and Finance teams to develop compelling, conversion-focused messaging, content strategies, and customer experiences that drive engagement and revenue
Leverage customer insights, behavioral data, and industry trends to continuously refine marketing tactics, enhance personalization, and drive measurable impact
Monitor, analyze, and report on key performance indicators, conversion metrics, engagement trends, and financial outcomes, using a data-driven approach to optimize strategies, improve ROI, and present actionable insights to senior leadership
Ensure alignment between marketing efforts and the customer experience by working closely with eCommerce and customer care teams to drive satisfaction, improve retention, and create a seamless journey
Serve as primary Marketing liaison across the enterprise for new business driver programs, ensuring all stakeholders are aligned on marketing plans, objectives, performance, and growth opportunities
Collaborate cross-functionally to ensure the continuous success and scalability of programs, identifying areas for innovation and improvement
Stay up-to-date on industry trends, competitive landscape, and emerging direct-to-consumer marketing strategies, continuously exploring innovative approaches to enhance program performance and marketing effectiveness
The Experience You Will Bring:
Bachelor degree in Marketing, Business Administration or related field
5+ years marketing experience in a Direct-to-Consumer ecommerce business
3+ years direct management of customer marketing programs, ideally with segmentation marketing experience
Proficiency using Microsoft Office with advanced Excel skills (analytical and presentation skills)
Demonstrate innovative/creative solutions that have resulted in impactful business results
Self-starter who is highly inquisitive and exhibits curiosity
Strong sense of ownership, accountability, and focus on the important details
Ability to prioritize multiple objectives within a fast-paced, changing environment
Expertise implementing marketing programs and interacting with various departments to ensure business process needs are met
Experience in lifecycle customer-journey marketing, prospecting/lead generation, nurturing, and conversion
Aptitude to think strategically but act tactically, strong communication, presentation, and collaboration skills
Marketing Communications Manager
Senior Manager Of Marketing Job 37 miles from Union City
Arclin is looking for a dynamic, highly motivated Marketing Communications Manager with a strong and varied skill set. Reporting into the Vice President of Brand & Marketing, this position will help define our communications strategies and drive implementation. You will manage and evolve our communications plans, including those for brand awareness and new product introductions. You will build communications tools and campaigns aligned with our product roadmap and partner with our internal teams to identify opportunities to increase engagement, drive awareness, inspire trial and provide thought leadership. The candidate will develop promotional strategies and content aligned to our business goals and tailored to our customers' journeys.
To be successful in this strategic role, you must have experience in building brand awareness and communicating compelling value propositions to different segments and personas. Experience in flexing your communications muscles to develop case studies, create thought leadership, develop targeted product campaigns, and design compelling demand generation tactics is key. You must be able to strategize, execute and measure results to achieve optimum results. The ideal candidate will be an experienced, multi-talented marketer with a broad skill set who is excited and well-equipped to be part of a collaborative, fast-paced environment.
Job Responsibilities:
Develop and execute marketing strategies, campaigns, and programs to meet our brands' goals, including developing inbound and outbound marketing plans, making data-driven decisions, and utilizing digital platforms to achieve marketing objectives.
Craft and execute effective communication strategies and campaigns to build brand awareness and engage with target audiences.
Lead the execution of marketing communications plans including management of content calendars
Develop content for Arclin communications across various channels including social media, email, print, website, advertising, tradeshow assets and materials, customer communications, press releases, etc.
Coordinate with external agencies, such as PR agencies or graphic designers, to direct and oversee the creation of marketing materials and content to ensure clear and proper translation of the Arclin mission.
Turn value propositions into strong messages for all customer segments.
Ability to translate complex processes or information into consumer-friendly content.
Ensure consistency in Arclin branding and messaging across all channels internally and externally.
Lead the execution of marketing programs from start to finish, driving collaboration to achieve alignment, leveraging internal support and external resources when needed.
Develop creative briefs to clearly outline objectives and mandatories.
Collaborate with internal teams to develop and execute marketing campaigns and tactics to target specific customer groups to increase awareness, engagement, and pipeline value.
Monitor and ensure operation within assigned budget.
Job Requirements:
Excellent written and verbal communication skills
Strong understanding and experience creating marketing communications strategies tailored to multiple sales channels
B2B experience preferred
Bachelor's degree in marketing, communications, or related field
4-6+ years relevant marketing experience
3+ years of content creation in industrial or B2B markets
Effectively collaborate and lead in a professional manner with external agencies, internal stakeholders, influencers, customers, media representatives, etc.
Demonstrate flexibility and adaptability
Preferred skills and qualifications:
Strong and demonstrated project management skills
Strong PowerPoint skills
Experience with marketing automation / CRM tools such as Salesforce.com is a plus
WordPress experience is a plus
Public/Media relations experience a plus
Attention to detail, bias toward action and sound judgement
Content Marketing Manager
Senior Manager Of Marketing Job 15 miles from Union City
The Content Marketing Manager to the CEO will play a key role in managing and distributing content that represents the CEO's brand across all digital platforms. This role is heavily focused on execution, organizing, scheduling, and ensuring that high-quality content reaches the right platforms at the right time.
You'll work closely with a high-performing CEO who is a national speaker, financial educator, and media personality. Her brand moves fast with regular travel, public appearances, and media features. This role is responsible for ensuring the digital side of that brand runs smoothly while generating revenue for the business. From creating and overseeing the content calendar to uploading, posting, and tracking engagement, your work directly supports brand visibility, lead generation, and revenue growth.
This role requires a strong understanding of digital branding, lead generation, current social media trends, and what it takes to maintain a polished and consistent online presence. You'll also be supporting the broader mission of Empify, a fintech education company focused on building generational wealth and financial literacy for the 99%. The CEO's brand is a direct extension of this mission, and this role is essential to helping that message reach millions and growing the business.
Title:
Full-time Content Marketing Manager
Details:
Hybrid Role with Benefits in Atlanta, GA
Responsibilities & Work Environment
A strong digital presence is essential to growing our CEO's brand, generating revenue, deepening audience trust, and driving leads. As the Content Marketing Manager to the CEO, you will oversee the organization, scheduling, and distribution of content across all platforms tied to the CEO's personal brand. This includes support for both visual and written content across various channels.
This is a fast-paced, execution-driven role that requires adaptability, attention to detail, and the ability to keep up with the CEO's travel, events, company campaigns, and evolving brand priorities.
The most critical responsibilities, but not limited to, are below:
Manage Current Marketing Plan and Organize Social Media Content
Create and maintain a regular posting schedule tailored to all projects, campaigns, media features, education initiatives, promotions, events, and products marketed on CEO platforms (Instagram, TikTok, LinkedIn, YouTube, LTK, and Facebook). Organize video and photo content systematically to ensure all assets are effectively used.
Set Audience Goals and Analyze Insights
Define key performance indicators (KPIs) to measure audience growth and engagement. Track and report metrics, bi-weekly, across all platforms, using insights to optimize strategies and align with company objectives.
Develop Content to Elevate Brand and to Generate Revenue
Collaborate with the creative director and Empify team to oversee a multi-platform content calendar aligned with campaigns, media features, programs, events, and product launches. Leverage event footage, day-in-the-life, GRWM (Get Ready With Me), video shoot footage, educational content, and additional clips to create engaging and relatable content. Focus on cultivating leads and impacting the audience through aesthetically pleasing and educational content across platforms.
Engage With the Audience Across All Platforms
Respond to comments, inquiries, and messages, fostering meaningful connections with the audience. Oversee social media interactions to ensure timely, consistent engagement across Instagram, LTK, Facebook, TikTok, YouTube, and LinkedIn.
Manage, Strategize, and Post Video, Written & Photo Content
Oversee daily review, editing, and distribution of written, video and photo content. Post and manage 30-50 pieces of content per platform monthly, ensuring they align with audience expectations and trends. Create and post Instagram Stories regularly to share updates, behind-the-scenes moments, and key initiatives across Instagram, LTK, Facebook, TikTok, YouTube, and LinkedIn.
Organize and Direct Creative Production
Work alongside the creative director and Empify Team to plan and execute video shoots, photo sessions, and other creative projects to produce high-quality, on-brand content. Develop innovative ideas to grow the CEO's following and build a stronger digital presence.
Develop Systems and Strategies to Generate Leads
Implement and refine social media systems to convert engagement into leads, driving measurable business outcomes. Work collaboratively with the team to integrate lead generation strategies into the broader marketing plan that generates revenue for the business.
Capture and Create On-the-Go Content
Capture content during events, media features, and lifestyle moments. This includes taking photos, creating content for Instagram Stories, and documenting behind-the-scenes moments at shoots and other key activities.
Act as Liaison for agencies and the Empify Marketing Team
Facilitate scheduling, meetings, and campaign support for all parties involved with helping expand the brand of the CEO of Empify. Serve as the primary point of contact to ensure seamless communication, resource delivery, and alignment with revenue and lead generation goals.
Desired Skills & Work History
Experience managing content for a personal brand - ideally supporting a CEO, public figure, or influencer with a strong digital presence
Proven track record supporting content tied to revenue-generating strategies, including launches, events, lead magnets, and campaigns
Strong understanding of brand alignment, tone, and storytelling across multiple platforms (Instagram, LinkedIn, TikTok, Facebook, YouTube, etc.)
Highly organized with experience managing multiple content calendars, asset libraries, and scheduling tools
Ability to track performance metrics and make adjustments to improve reach, engagement, and impact
Comfortable in a fast-paced environment with shifting priorities, tight timelines, and a high standard for execution
Excellent written communication and editing skills, with attention to brand voice across captions, newsletters, and public-facing updates
Self-starter with strong judgment, discretion, and the ability to manage both structured and unstructured assignments with minimal oversight
Proficient in both Microsoft and Google tools (Word, Docs, Excel, Sheets etc.)
Experience and proven track record of growing social media audiences
A passion for creating impactful social media and video content
Education Background
College degree or formal training post-high school
Master's degree in marketing, digital marketing, internet marketing or related field
CRE Marketing Manager
Senior Manager Of Marketing Job 15 miles from Union City
We are seeking a strategic, creative, and data-driven Commercial Real Estate (CRE) Marketing Manager to lead and execute marketing initiatives that support leasing, investment sales, property management, and corporate branding. The ideal candidate will bring strong real estate marketing experience, a collaborative spirit, and the ability to manage multiple campaigns across channels and markets.
Key Responsibilities:
Marketing Strategy & Execution
Develop and implement comprehensive marketing strategies to support business goals in leasing, acquisitions, dispositions, and property management.
Partner with brokers, leasing agents, and executives to understand goals and translate them into compelling marketing campaigns.
Manage marketing calendars, budgets, timelines, and deliverables for multiple properties and initiatives.
Brand & Content Development
Oversee creation of marketing collateral including brochures, flyers, offering memorandums, presentations, and signage.
Ensure consistent branding across all platforms and materials, adhering to company and property-level brand standards.
Write, edit, and manage content for email campaigns, social media, websites, blogs, and press releases.
Digital Marketing & Analytics
Manage property-specific websites, listing platforms (e.g., CoStar, LoopNet, Crexi), and social media accounts.
Plan and execute digital ad campaigns (Google Ads, LinkedIn, etc.) to promote listings and brand awareness.
Track and report marketing performance metrics; provide insights to optimize campaign effectiveness and ROI.
Team & Vendor Coordination
Collaborate with internal teams, brokers, property managers, and ownership groups.
Manage relationships with vendors, including graphic designers, photographers, videographers, printers, and signage companies.
Oversee property photography, drone shoots, virtual tours, and video production as needed.
Qualifications:
Bachelor's degree in Marketing, Communications, Real Estate, or a related field.
5+ years of marketing experience, ideally in commercial real estate, property marketing, or a related industry.
Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
Proficiency with Adobe Creative Suite (InDesign, Photoshop, Illustrator), Microsoft Office, and CRM platforms.
Experience with real estate listing platforms (e.g., CoStar, LoopNet, Crexi), email marketing tools (e.g., Mailchimp, Constant Contact), and CMS systems (e.g., WordPress).
Excellent writing, editing, and verbal communication skills.
High attention to detail and strong design sensibility.
Preferred Qualifications:
Knowledge of the CRE industry, including leasing, investment sales, and development.
Experience with marketing automation and analytics platforms (Google Analytics, HubSpot, etc.).
Familiarity with SEO/SEM best practices.
Marketing Manager
Senior Manager Of Marketing Job 26 miles from Union City
Job Description: Marketing Manager for Screen Print Business
Overview: We are seeking a dynamic and creative Marketing Manager to join our screen printing, embroidery, and promotional products business. The ideal candidate will have a passion for marketing and a proven track record in managing social media, customer relations, and community outreach.
Key Responsibilities:
Customer Engagement:
Inform clients and prospects of products and services through creative marketing strategies
Send personalized thank you notes to customers.
Reach out to clients at specific timeframe benchmarks to encourage repeat orders.
Collect and manage customer reviews to enhance service quality.
Community Outreach:
Organize and participate in community events and festivals.
Table at local festivals to promote the business and engage with potential customers.
Marketing Materials:
Design and create flyers for mail campaigns using Illustrator.
Package and distribute marketing kits and gifts to clients.
Social Media Management:
Develop and execute social media strategies using Sprout Social.
Create engaging content including posts, reels, and videos for various platforms.
Respond to followers who engage
Mail Campaigns:
Maintain and update address lists in Excel.
Create labels and physically mail flyers each month.
Develop and send monthly newsletters via Mailchimp.
Additional Duties:
Potentially be solely responsible for research and selling promotional products to our customers
Some light human resource duties as needed
Assist with other marketing-related or sales or any other tasks in the business as needed.
Qualifications:
2-3 years of experience in a similar marketing role.
Bachelors Degree in Marketing or a Similar Field
Proficiency in Sprout Social, Mailchimp, Excel, Illustrator, and video creation/editing.
Strong creativity and ability to generate innovative social media content.
Excellent customer interaction and service skills.
Benefits:
Competitive hourly wage with overtime compensation.
Opportunity to work in a creative and collaborative environment.
10 paid holidays
Option to join company health and vision insurance (1/2 premium paid by company)
Retirement Plan
If you are a motivated marketing professional with a passion for the screen printing, embroidery, and promo product industry, we encourage you to apply and join our team!
Qualifications
Bachelor's degree or equivalent experience
3+ years' experience in marketing with examples of your work
Ability to multi-task
Strong verbal, written, and organizational skills
Digital Media Manager
Senior Manager Of Marketing Job 15 miles from Union City
About the Job:
Paid Media Manager
Our client, in the home-improvement space, is hiring a hands-on, data-obsessed Paid Media Manager who knows how to own performance, manage agency partners, and translate paid media strategy into real business growth. This role plays a key role in delivering qualified leads to franchisees across North America.
This person will work closely with internal teams within the organization, along with agency partners to analyze marketing data across various digital channels and help turn those insights into actionable strategy recommendations.
As a Paid Media Manager, you can expect to own the regular review of our search engine marketing performance data, filter through the noise, and find the story that is hiding within the details. You'll own weekly performance reviews, lead testing strategy across campaigns and landing pages, and continuously optimize CPL, lead quality, and conversion rates. You'll translate insights into action and hold agency partners accountable for results. You'll also use your data analysis skills to help generate new lead-generation campaigns and create testing recommendations that you'll oversee and report on.
Your insights will play a crucial role in our marketing campaign optimizations that boost engagement, enhance campaign effectiveness, and support the brand's overall business goals of increasing leads, improving lead quality, and growing profitable franchisees.
This opportunity is ideal for someone with expertise in Business-to-Consumer (B2C) search engine marketing, including hands-on experience with industry leading paid advertising channels such as Google Performance Max (PMAX), Google LSA, Yahoo/Bing PPC, Social (Meta), YouTube, OTT/CTV, and other related types of campaigns and a passion for optimizing campaigns and landing pages for maximum performance.
The Ideal Candidate:
Thrives in a fast-paced & dynamic environment.
Measures success in pipeline and revenue, not impressions or vanity metrics.
Is curious, constantly asking questions, exploring, and experimenting with new strategies, ad platforms, and the latest trends.
Has strong analytical skills, loves data, and finding insights that can tell a story.
Confident identifying performance problems, proposing solutions, and taking initiative without being told.
Thinks ahead, anticipate outcomes, and create solutions.
Loves working with an in-person team to collaborate, have fun, and celebrate wins.
What Your Success Looks Like:
Performance Goals
Achieve or exceed lead generation targets, prioritizing lead quality and pipeline contribution. Maintain strong performance metrics, such as click-through-rate, conversion rates, budget vs. spend, cost per lead and others within or below their budgeted thresholds. Drive measurable revenue growth through optimized paid campaigns and landing page performance.
Campaign Development and Optimization
Alongside our agency partners, you'll ultimately be responsible for planning, launching, and optimizing our digital paid search engine marketing campaigns on pay-per-click, YouTube, Performance Max (PMAX), Local Service Ads, and social campaigns to drive new marketing qualified leads for the business.
Landing Page Optimization
Design and optimize pay-per-click landing pages in order to maximize conversion rates and support our brand's pipeline growth.
Data Analysis & Reporting
Monitor and analyze campaign performance using tools such as Google Ads, Facebook Business Manager, Microsoft Power BI, Salesforce, and other related tools.
Budget Management and Tracking
Allocate and manage budgets effectively, ensuring accurate campaign tracking and staying informed on platform trends and best practices.
Cross-Functional Collaboration
Partner with our agencies and in-house resources to align messaging, improve lead quality, and support our brand's larger marketing initiatives.
Who You Are and What You Bring:
Strong Education & Life Experience
You should be well-educated, which can be demonstrated by a bachelor's degree in marketing, data science, or another related field along with work experience. If you don't have a formal degree, you should have the equivalent of training and work experience in fields related to marketing analytics or business intelligence.
Digital Marketing Experience
You need to be a performance marketer at heart, with a strong grasp of key digital marketing metrics across various paid platforms and channels such as Google/Yahoo/Bing PPC, CTV/OTT, Display, Remarketing, Retargeting, Social, Email, etc.
You've built and scaled paid media campaigns from scratch, owned budget and pacing, tested new channels, and improved performance across at least 3+ paid platforms. You know how to get more out of media partners and aren't afraid to challenge underperformance.
You've directly managed or overseen $300k+/month in paid media spend across multiple locations or business units and you're comfortable in multi-unit, territory-driven, or franchise systems.
Natural Technical Proficiency
You'll need to be very well-versed in platforms like Google Analytics, Google Tag Manager, Microsoft Excel and Microsoft Power BI or Tableau to segment and synthesize data in a way that is presentable to all audience types.
Ability to Analyze and Tell a Story
The ability to perform advanced data analysis, including report building & monitoring to improve campaign performance is key. You'll need to regularly forecast and provide trend analysis to assist leadership in making wise data decisions at a large scale that has direct impacts to business owners. Strong data visualization, pattern recognition, predictive modeling skills, with the ability to derive actionable insights from that data will be something you'll be expected to do regularly.
Strategic Ability
You'll need to be a creative thinker with a problem-solving approach to challenges and opportunities, and have proven success executing impactful B2C performance marketing campaigns that drive measurable results.
Compensation and Benefits:
This role will be on-site in Peachtree Corners, GA.
Total compensation is dependent on experience but will include a base salary plus a generous bonus structure.
PTO: 15 Days PTO per year plus company observed paid holidays.
401k: A 401k portfolio with employer contributions is provided.
Healthcare: 100% company-paid healthcare premiums are available.
Digital Marketing Director
Senior Manager Of Marketing Job 15 miles from Union City
The Dairy Alliance is a non-profit funded by dairy farm families of the Southeast. We work diligently with dairy farmers, schools, sports teams, health professionals, local organizations, state leaders, the media, and the public to promote dairy foods and knowledge about the dairy industry. Our efforts center in eight states: Alabama, Georgia, South Carolina, Kentucky, Mississippi, North Carolina, Tennessee, and Virginia.
POSITION SUMMARY:
The Dairy Alliance is seeking a visionary and seasoned Digital Marketing Director to spearhead our digital and content marketing strategies that align with the company's goals and objectives. The ideal candidate possesses a robust background in digital and content marketing, demonstrated leadership skills, and a track record of driving online engagement, loyalty, raising awareness, and achieving measurable results. In this pivotal role, you will support the strategic charters of The Dairy Alliance, which include Dairy Transformation, Growth, Sustainability, Investor Relationship, Health and Wellness through an omni-channel approach to seamlessly integrate the consumers experience across multiple channels and touchpoints. Additionally, you will oversee a team of four marketing employees, with direct responsibility for supervising, developing, and coaching two of them.
The role also encompasses overseeing and managing activities that support and fulfill the organization's mission:
Everything we do is market-focused and proactively promotes and protects the interests of the Southeast dairy farm families.
KEY RESPONSIBILITIES:
Strategy Development: Create and lead digital marketing strategies that enhance the company's online presence and drive business growth across multiple touchpoints and channels supporting every stage of the customer journey
Omni Channel Approach: Collaborate with cross-functional teams, including design, content, and product, to ensure cohesive and effective marketing efforts to provide seamless integration across all consumer touchpoints. Optimize digital marketing strategies and campaigns lead and manage digital marketing strategies and campaigns across all digital channels, including SEO, SEM, social media, email marketing, content marketing, influencer marketing, earned and paid media (PPC, display, video, retargeting) ensuring consistency and quality of content across platforms.
Team Leadership: Manage and mentor a team of marketing, communication and agency personnel, fostering a collaborative and innovative work environment.
Performance Analysis: Monitor, analyze, and report on the performance of digital marketing campaigns using key performance indicators (KPIs) and return on investment (ROI) metrics to optimize results.
Best Practice Elevation: Stay up to date with the latest digital marketing trends, tools, and best practices with the ability to quickly pivot based on the marketing landscape.
Budget Management: Oversee the digital marketing budget and allocate resources effectively to maximize ROI. Works with the finance office to ensure that all vendors are paid in a timely manner and all invoices are billed to the proper program, with strict adherence to Board-Approved Budgets.
Digital Innovation: Drive innovation and continuous improvement in digital marketing strategies and tactics for continuous improvement and growth. Test new approaches, run A/B tests, and iterate based on results.
Story Telling: Ability to craft and communicate a concise, compelling story for all levels of the organization including ELT, CEO and BOD.
Project Management: Must have proven time management skills and adapt quickly to a changing business environment.
Culture Advocate: Models behavior supports The Dairy Alliance culture and supports/advocates culture commitments.
Organizational Compliance: Must comply with the standards, policies and procedures outlined in The Dairy Alliance Employee Handbook.
Reporting: Submits admin reports to the Vice-President of Strategic Marketing in a timely manner for approvals.
Communication: Responsible for keeping the Vice-President of Strategic Marketing, Vice-President of Dairy Transformation and others informed of projects, issues, and information gathered. Support strategic planning with market insights and digital intelligence.
POSITION REQUIREMENTS:
Education:
Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
Master's degree preferred.
5-7+ years of experience in digital marketing, with a focus on omni channel strategy and execution.
Certifications:
Google Analytics Certification
Google Ads Certification
SEO Certification
HubSpot Content Marketing Certification (or equivalent).
META Certification
Any additional relevant certifications are a plus
QUALIFICATIONS:
Proven understanding of digital marketing channels and tools, including Google Analytics, Google Ads, SEO, social media platforms, and email marketing software.
Excellent analytical skills and the ability to interpret data to make informed decisions.
Able to prioritize responsibilities with the appropriate level of urgency, able to listen and use this information to solve problems, anticipate issues and make correct decisions based on a variety of situations.
Must have superior communication skills; verbal, written and interpersonal skills; able to listen effectively to solve problems, anticipate issues and make effective decisions.
Proven ability to manage multiple projects simultaneously while meeting deadlines consistently
Strong leadership and team management skills.
Proficiency required in Microsoft Office: Word, Excel & PowerPoint and virtual meeting platforms - TEAMS, Zoom
Must be capable of using and operating all equipment as required, including but not limited to, laptops, phones, etc.
Ability to make timely decisions in line with strategic goals: understand business implications of decisions. Ability to align activities with Company Mission, Vision, Values, Strategic Objectives, and Policy Manual.
Excellent organizational Skills: ability to manage time effectively, multi-task, prioritize and handle multiple tasks/projects, and meet deadlines.
Ability to work independently with minimal supervision.
Ability to commit to long hours of work when necessary to achieve goals.
Willingness to attend tradeshows and events, with the ability to be active on-site for up to 4 hours (walking, bending, kneeling, climbing stairs, etc.)
Ability to perform other duties and responsibilities, as necessary.
BENEFITS:
Competitive salary
401K
Health, dental, and vision insurance
Paid time off (PTO)
Sick Leave
Professional Development
Friendly and supportive work environment
JOIN US:
If you are passionate about leveraging your creativity to enhance awareness of the benefits of dairy and support the growth of the southeast dairy industry, we would be delighted to hear from you.
Marketing Director
Senior Manager Of Marketing Job 15 miles from Union City
We are looking for a Director MarTech; The Director of MarTech Solution and Governance is responsible for defining, implementing, and governing the organization's marketing technology ecosystem. This position oversees the strategic direction, architecture, and operational management of MarTech platforms to enable data-driven, personalized, and scalable marketing initiatives.
Here are some of the specific details:
Job Title: Director of MarTech Solutions and Governance
Job Duration: 3+ months
Job Location: Atlanta, GA (3 days in office - Hybrid)
SKILLS:
10+ years of experience in technology organizations, with at least 5 years leading MarTech teams or similar functions.
Software Development/Software Engineer Background.
Proven track record in designing and implementing large-scale MarTech architectures and governance frameworks.
Deep expertise with leading MarTech platforms [Adobe Experience Cloud, Microsoft Dynamics , Marketing Automation (Eloqua or Marketo), Customer Data Platforms and Master Data Management].
Strong understanding of data architecture, integration, and analytics in marketing contexts.
Demonstrated leadership, strategic planning, and project management skills.
Excellent communication and stakeholder management abilities.
A reasonable, good faith estimate of the minimum and maximum for this position is $80/hr to $90/hr on w2.
Marketing Manager
Senior Manager Of Marketing Job 26 miles from Union City
About the Role
We're seeking a strategic, hands-on Marketing Manager who thrives in a fast-paced environment and brings both digital and print marketing expertise. This role supports a few dozen franchise locations and leads a small but mighty in-house team-while also directing external agency partners. The ideal candidate is results-driven, entrepreneurial-minded, and laser-focused on one thing: generating leads and reducing cost per appointment (CPA).
You'll play a key role in developing and executing 6-month marketing plans, analyzing results, and constantly refining efforts to drive ROI. You'll collaborate with franchise owners, guide internal team members, and be the go-to resource for smart, tactical marketing strategy and execution.
Key Responsibilities
Lead marketing initiatives across a few dozen franchise locations, with an equal focus on digital and print.
Manage and mentor two in-house team members focused on digital and print execution.
Work closely with external digital marketing agency to guide strategy, optimize media mix, and improve performance across campaigns.
Create and execute quarterly and 6-month marketing plans based on performance data and growth targets.
Track, analyze, and report on cost per appointment (CPA) and other key performance indicators to franchisees and leadership.
Attend quarterly franchise meetings to help set marketing budgets, review performance, and align on goals.
Ensure all communications-written and verbal-are clear, consistent, and on-brand.
Remain hands-on in campaign execution when needed, while still operating strategically at a high level.
Proactively identify new opportunities, test initiatives, and iterate quickly based on outcomes.
Must-Have Qualifications
5+ years of marketing experience, including managing both digital and print marketing.
Proven track record working with digital marketing agencies or vendors.
Experience managing or supporting multi-location or franchise-based businesses is a big plus.
Highly analytical and performance-oriented; CPA and ROI are your north stars.
Ability to think strategically and execute tactically-this is not a purely creative role.
Comfortable creating plans from scratch and building processes with little hand-holding.
Excellent written and verbal communication skills.
Strong leadership and team management skills, with experience guiding small teams.
Comfortable using Mac/Apple products.
Must be on-site 5x per week
Nice to Haves
Familiarity with CRM or marketing automation tools.
Experience in a franchise environment.
Understanding of the print production process and timelines.
Knowledge of tools that support marketing performance projections and reporting.
Event Marketing Office Manager
Senior Manager Of Marketing Job 15 miles from Union City
Jasmine Krnjetin has been a trusted mortgage banker for 20+ years, helping clients make smart financial choices for their homeownership goals. Jasmine Mortgage Team, a division of Canopy Mortgage, LLC, consists of experienced mortgage professionals dedicated to guiding clients through the home buying process stress-free and productively.
Role Description
Strategic Planning & System Setup:
Develop and implement a structured process for real estate agent outreach, including initial contact, follow-ups, and ongoing engagement.
Set up and manage a CRM system or database to track all interactions with real estate agents, ensuring data is up-to-date and accessible.
Define and document step-by-step workflows for reaching out to new agents, including calls, emails, meetings, and event invitations.
Real Estate Agent Outreach:
Identify and prioritize new real estate agents and offices to establish relationships with.
Create and execute a communication plan that includes regular follow-ups, personalized outreach, and relationship-building strategies.
Organize and maintain a calendar of outreach activities, ensuring consistent touchpoints with agents.
Event Coordination
Plan and manage events such as agent caravans, open houses, and lunch-and-learns.
Coordinate logistics, communication, and marketing materials for these events.
Ensure high attendance and engagement by promoting events through various channels and following up with attendees.
Data Management & Reporting:
Track and analyze key metrics, including the number of agents contacted, meetings scheduled, and leads generated.
Provide regular reports to the team to measure progress and identify areas for improvement.
Ensure that all data is accurately recorded and used to inform future strategies.
Team Accountability & Consistency:
Monitor team activities and ensure that outreach and follow-up tasks are consistently completed.
Hold team members accountable to their goals, providing reminders and support to ensure tasks are completed on time.
Foster a culture of consistency and follow-through within the team.
Qualifications
Communication and Customer Service skills
Marketing and Sales experience
Office Administration skills
Excellent organizational and multitasking abilities
Strong attention to detail
Ability to work independently and collaboratively
Experience in the mortgage or real estate industry is a plus
Bachelor's degree in Business Administration, Marketing, or related field
Product Marketing Manager
Senior Manager Of Marketing Job 15 miles from Union City
Reports to: VP of Marketing
Hybrid Work: 3 days onsite in Atlanta, 2 days remote (Must live in or relocate to Atlanta Area)
Lead go-to-market strategies for FDA-approved diagnostic testing solutions with a global medical company. Develop strategic marketing plans across multiple channels (digital, print, events) while managing budgets effectively. Execute product launches with compelling positioning and messaging. Support sales through KOL engagement, reference site development, and industry event participation. Collaborate cross-functionally to demonstrate solution value to healthcare institutions worldwide.
Manage full product marketing lifecycle by:
• Transform market opportunities into competitive advantages by crafting distinctive product positioning that resonates with decision-makers
• Architect precision-targeted segmentation strategies that unlock new revenue streams and deliver compelling go-to-market initiatives
• Forge powerful sales enablement frameworks alongside Field Sales teams that translate product value into tangible business outcomes
• Synthesize critical Voice of Customer intelligence from frontline teams to drive continuous product evolution and market alignment
Qualifications
Bachelor's degree in healthcare field or business administration
5+ years related experience in product marketing
Experience in Medical Device Product Marketing or similar ( Disease diagnostics marketing experience a plus).
Excellent analytical and communication skills
Proficiency in MS Office suite and CRM systems
Travel requirement: 15-30% (Product Marketing Events etc)
Digital Marketing Manager
Senior Manager Of Marketing Job 15 miles from Union City
We're looking for a tech-savvy, strategic and data-driven Digital Marketing Manager to lead the development and execution of multi-channel campaigns that drive engagement, lead generation, and conversion for multiple agency clients. In this role, you'll manage paid media across Facebook, LinkedIn, and Google Ads-crafting targeted strategies based on audience behavior and demographics. You'll forecast performance, analyze campaign data, and deliver actionable insights to optimize results. Expertise in email marketing, marketing automation (especially HubSpot), and support of Account-Based Marketing (ABM) initiatives is essential for success in this dynamic, client-facing position.
Responsibilities:
Develop digital marketing plans and strategies for engagement, lead gen, conversion.
Create and manage Facebook, LinkedIn Ad campaigns, and Google Ad Words and provide ongoing optimization recommendations.
Utilize NextDoor, Yelp, and Local Service Ads to support client initiatives.
Define client target audience by strategizing the right mix of interest, behavioral, demographic, geographic, company and role targeting on Facebook, LinkedIn and Google.
Provide clients with performance forecasts based on budget, flighting and target audiences.
Create analytics reports and dashboards with insightful key learnings and recommendations for campaign optimizations/extensions via Google Analytics.
Conduct keyword research and site audits. Track, analyze and report on campaign performance and generate actionable insights and recommendations for funnel optimization.
Develop and manage email marketing and nurture strategies.
Leverage marketing automation tools; you need to be a HubSpot expert (to include lead scoring and workflows).
Support ABM programs.
Partner with vendors to support client initiatives.
Qualifications:
4+ years of paid search/advertising experience and data analysis, including hands-on experience executing and optimizing multi-channel campaigns across LinkedIn, email, paid media, SEO, ABM.
Strong user of SEMRush and/or Ahrefs, GA4, Looker Studio, and HubSpot.
Ability to work in a fast-paced, agile environment.
Review and optimize marketing budgets.
Monitor and report on customer satisfaction.
Client-facing written and verbal communication skills.
College degree or proven work experience and certifications.
You are right for this role if:
You strive to go above and beyond client expectations while maintaining a focus on budget and timeline
You are tech-savvy and like the idea of serving as the go-to digital media expert for colleagues and clients
You are self-motivated to grow your career, responsibilities, and technical knowledge
You can switch gears easily and stay on course
You are adaptable, proactive and enjoy multitasking
You are comfortable with a hybrid approach to remote and in-office work
You want to work in a fun environment with free snacks and drinks
You are a lifelong learner and ready to jump in and do all things digital!
We offer a hybrid workplace (2 - 3 days in our Sandy Springs office) paid holidays, cell phone allowance, medical, dental, vision, 401(k) matching and more. Come join our talented team and see why we are a certified "Great Place to Work!" One more thing... If you are not local to the Atlanta area, your resume will not be considered. We value in-person collaboration and do not hire for remote positions. No agencies, please.
Customer Marketing Manager
Senior Manager Of Marketing Job 15 miles from Union City
About WelcomeHome
WelcomeHome is an Atlanta-based SaaS startup with the mission to build the best Customer Relationship Management (CRM) platform in the Senior Living and Home Care industries. Since launch in 2019, we have experienced incredibly rapid growth.
Profitable from day one, we've hit hypergrowth with a team that prioritizes client results over external / VC reporting and internal politics.
WelcomeHome's differentiation extends beyond providing the most technologically advanced, easiest to use software in the space. Clients receive world class support, from the migration from their legacy CRM platform to ongoing day to day training and troubleshooting.
About the Role
The Customer Marketing Manager is responsible for driving engagement, retention, referrals, and upsell opportunities within our current customer base. This role serves as a critical link between Marketing, Customer Success, Sales, and Product Teams, ensuring our customers feel supported, celebrated, and informed. You'll lead the strategy and execution of programs that amplify the voice of the customer, deepen product adoption, and promote advocacy through events, storytelling, and community-building initiatives.
Key Responsibilities
Drive Customer Engagement & Advocacy
Build and manage customer marketing programs like the Champions Club and Customer Advisory Board.
Identify and tell compelling customer stories across webinars, events, newsletters, and social media.
Coordinate testimonials, user spotlights, and case studies to highlight customer success and impact.
Create Cross-Functional Alignment
Partner with Sales, Customer Success, Product, and Partnerships to ensure consistent messaging and customer-centric marketing efforts.
Attend product and customer success meetings to stay informed on roadmap changes and client needs.
Support in-person and virtual events, including conferences, webinars, and training sessions, to strengthen client relationships and product education.
Manage Customer-Facing Content & Communication
Work with the content and creative teams to ensure accurate and relevant collateral for customer onboarding, adoption, and enablement.
Own and contribute to customer newsletters (Senior Living and Home Care), ensuring content is aligned with customer needs and product updates.
Coordinate internal and external communications related to customer campaigns, events, and feature rollouts.
Operational & Tactical Support
Maintain and manage customer swag inventory and logistics for conferences, events, and gifting.
Curate and execute customer webinar programming, including guest coordination, follow-up, and internal alignment.
Track and report on key customer marketing metrics, including engagement, referral rates, and content usage.
Support the Full Customer Journey
Develop a comprehensive understanding of the customer journey in partnership with Customer Success.
Help ensure consistent and timely marketing touchpoints across the customer lifecycle, from onboarding to renewal and beyond.
The Ideal Candidate
3+ years' experience in the senior living /home care field
Highly collaborative and willing to lean in and own both personal and organizational goals and results
Ability to travel for job-related duties, up to 20%
Excellent written and verbal communication, presentation skills, and experience communicating with executives
Self-driven with the ability to work in a remote but fast-paced startup environment
This role is in-office in Atlanta. After six months of onboarding, employees are eligible for a hybrid work-schedule (Tuesdays and Thursdays at home).
What You'll Get
WelcomeHome values all of its employees and strives to provide a competitive compensation package. Benefits include health, vision and dental coverage, 401(k) matching, paid parental leave, and unlimited PTO.
But, on top of that, you'll be surrounded by awesome people who care deeply about what they do and will do whatever it takes to help you succeed.
Senior Content Manager
Senior Manager Of Marketing Job 15 miles from Union City
At B&T, change is relentless and so are we. In an evolving business landscape, we stand ready at a moment's notice, adapting with agility and precision to achieve the highest goals for our clients. Similarly, our Client Growth and Marketing team serves its clients - 800 legal professionals across 50 practices in 23 markets - with the same energy and commitment.
The team currently seeks a Senior Content Manager to work in a hybrid capacity from one of our 23 offices and support the execution of marketing and communications strategies that enhance the firm's brand, reputation, and client engagement. Reporting to the Director, Marketing Communications, the Senior Content Manager will lead our content strategy and editorial initiatives for all external marketing communications. This role requires a strategic thinker with exceptional writing and editing skills who understands the unique demands of legal marketing and can translate complex legal concepts into compelling, accessible content across multiple channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Content Strategy & Leadership
Develop and execute comprehensive content strategies that support business development objectives and enhance the firm's thought leadership position
Oversee all written communications including website content, blog posts, client alerts, newsletters, articles, marketing materials
Manage the biography and headshot process for all attorneys, legal professionals and key personnel across the firm
Create and orchestrate an awards, rankings and survey nomination and response process that recognize the firm's attorneys and practices both regionally and nationally
Collaborate with partners, associates, and practice groups to identify content opportunities and coordinate publication schedules
Develop and manage editorial calendar and ensure consistent, high-quality content delivery across all platforms
Writing & Editorial Excellence
Write and edit sophisticated legal content including thought leadership articles, client alerts, case studies, blogs and marketing collateral
Transform complex legal analyses into clear, engaging content for various audiences including clients, prospects, and industry publications
Ensure all content maintains the firm's voice, meets brand standards, follows the editorial style guide and complies with legal advertising requirements
Edit and refine content produced by attorneys and other team members to ensure clarity, accuracy, and consistency
Content Management & Production
Oversee content production workflows from conception through publication
Manage relationships with external vendors including freelance writers and PR agencies
Coordinate with web development teams to optimize content for digital platforms
Track content performance metrics and adjust strategies based on engagement and business development outcomes
Cross-Functional Collaboration
Partner with client growth and regional marketing teams to align content with firm initiatives
Work closely with attorneys to develop content that showcases their skills and experience
Coordinate content sharing for pitch presentations, proposals and client communications
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
Bachelor's degree in English, Journalism, Communications, Marketing, or related field
10 years of content management, marketing communications or editorial experience, preferably at a large law firm or in legal/professional services
Proven track record of managing content strategies for complex, regulated industries
Exceptional writing, editing, and proofreading skills with keen attention to detail
Strong understanding of legal industry terminology, practices, and marketing regulations
Experience with content management systems, social media platforms, digital marketing tools
Project management skills with ability to handle multiple priorities and tight deadlines
Proficiency in Microsoft Office Suite and web-based publishing platforms
Strategic mindset with ability to connect content initiatives to business objectives
Collaborative approach with excellent interpersonal and communication skills
Discretion and professionalism when handling confidential client information
Adaptability to work effectively with attorneys and legal professionals at all levels
Strong analytical skills to measure content effectiveness and ROI
The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities or requirements. Barnes & Thornburg currently offers a comprehensive benefit package, including health and life insurance, 401k/Roth and Profit Sharing, and paid time off. Salary will be commensurate with experience in this role.
Equal Employment Opportunity and Diversity Statement
B&T is committed to equal employment opportunity in both principle and as a matter of policy. We will recruit, hire, train, promote, compensate and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran's status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations and all other privileges, terms and conditions of employment. The firm complies fully with all federal, state and local equal employment opportunity laws.
Paid Media Marketing Specialist
Senior Manager Of Marketing Job 37 miles from Union City
About Us
Vensure Employer Solutions is the largest privately held organization in the HR technology and service sector, providing a comprehensive portfolio of solutions, including HR/HCM technology, managed services, and global business process outsourcing (BPO). The company and its service providers collectively serve over 95,000 businesses and process over $135B in annual payroll. As a "One Employer Solution” headquartered in Chandler, Arizona, Vensure helps thousands of businesses streamline and grow their operations with custom strategies that benefit both employers and employees. Find out more by visiting *************** .
Position Summary We are looking for a talented and experienced Senior Digital Marketing Specialist to join our innovative Digital & Technology team. The successful candidate will support the development and execution of comprehensive paid digital strategies that drive growth, enhance the market presence of our products and services, and optimize return on ad spend (ROAS). A minimum of three years of experience in paid media management is required, ideally within a global corporation or a large agency. The candidate should possess strong communication, organizational, and time-management skills. The Senior Digital Marketing Specialist will collaborate closely with the VP of Digital & Technology, Sr. Manager of Paid Digital and may assist in mentoring or managing specialists.
Essential Duties and Responsibilities
Serve as a key resource in Paid Media expertise.
Assist in developing, executing, managing, and reporting on paid media strategies that align with business unit and Division Partner goals.
Support strategic planning sessions and team meetings.
Help create and implement educational initiatives for the paid media team, including internal resources and training sessions.
Stay informed about emerging industry trends, technologies, and platform advancements.
Assist in managing vendor and contractor relationships and collaborate with agencies as needed.
Support budget management and reporting by business unit and/or Division Partner.
Collaborate with other departments and client teams to contribute to integrated digital marketing strategies
Knowledge, Skills, and Abilities
Extensive experience managing large budgets and campaigns across various digital advertising channels, including, but not limited to, paid search, paid social, display, retargeting, video, digital OOH and CTV.
In-depth understanding of digital marketing tactics across channels such as SEO, social media, email, and PR.
Proficiency in programmatic platforms and media buys.
Strong hands-on experience with Google Analytics and Google Tag Manager.
Experience with Salesforce (SFDC), especially in reporting.
Familiarity with 6Sense and various marketing platforms such as Hootsuite, Hubspot, Marketo, Clearbit, Everest, PowerBI, Mutiny, ClickCease, and StackAdapt.
Knowledge of bid management and ad serving platforms.
Strong written and verbal communication skills.
Excellent research, analytical, and Excel skills.
Ability to meet deadlines under pressure and multitask effectively in a fast-paced environment
Education & Experience
Minimum of 3 years of experience in paid media management, including at least 2 years in a global corporation with multiple business units or in a large agency managing multiple accounts.
Bachelor's degree in marketing, business, or a related field.
Desired Certifications
Google Analytics Individual Qualification
Meta Certified Digital Marketing Professional
Google Ads Certification
Bing Ads Accredited Professional
Marketing Manager - Sales Enablement
Senior Manager Of Marketing Job 37 miles from Union City
The Marketing Manager is responsible for the development and execution of marketing programs to generate new business, drive cross sell/upsell opportunities, and help advance existing opportunities for the sales and recruiting teams within assigned divisions. Reporting to the Senior Director of Field Marketing, this individual will partner closely with the sales and recruiting teams and the broader marketing department to develop and execute marketing strategy.
ESSENTIAL FUNCTIONS AND BASIC DUTIES:
Strategic Planning and Execution - 40%
• Creates demand and retention strategies that align with sales and recruiting teams
• Interfaces with Sales to determine sales enablement needs
• Work with Marketing to develop tactical plans, including campaigns, programs, and content
Sales Enablement - 30%
• Communicates campaign deliverables, objectives, and timelines to teams
• Provides support for successful program adoption
• Works with sales operations team to align marketing objectives with sales and recruiting initiatives
Reporting and Data Analytics - 15%
• Analyzes pre-determined KPIs with sales team leadership and adjusts programs as needed
• Works with data team to generate insights about marketing direction
Market Research and Intelligence - 15%
• Understands and translates the industry landscape and key issues and monitors trends
• Defines market opportunities
• Works with divisional leadership to learn specialty-specific market challenges
• Proactively addresses market trends and competitive activity
SECONDARY FUNCTIONS (IF APPLICABLE)
• May attend sales and recruitment conferences as needed
• May work on special projects or other duties as assigned
SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY
• Communicates with external vendors and service providers as needed
QUALIFICATIONS - EDUCATION, WORK EXPERIENCE, CERTIFICATIONS:
• Bachelor's degree or equivalent experience required
• 3+ years of experience in marketing, brand management, and/or sales enablement
KNOWLEDGE, SKILLS, AND ABILITIES:
• Ability to adhere to and exhibit the Company Values at all times
• Working knowledge of Microsoft Word, PowerPoint, Outlook, and Teams
• Advanced Microsoft Excel skills
• Working knowledge of Salesforce or relative CRM systems
• Strong understanding of demand generation strategies and tactics
• Ability to perform market and competitive research
• Ability to effectively manage multiple competing priorities in a fast-paced sales environment
• Strong communication skills - both oral and written
• Ability to build strong business relationships at all levels
• Excellent interpersonal skills
• Strong attention to detail
• Strong organizational and time management skills
• Ability to work independently and collaboratively
• Solid critical thinking and creative problem-solving skills
• Ability to consistently meet goals, commitments, and deadlines
• Ability to work with sensitive information and maintain confidentiality
KEY COMPETENCIES REQUIRED
1. Communicates Effectively
2. Customer Focus & Teamwork
3. Decision Making
4. Develops Self
5. Innovative
6. Quality & Results Oriented
7. Resourcefulness & Tenacious
8. Technical Skills
PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS
• Typical office environment - sedentary with typing, writing, reading requirements
o May be able to sit or stand
• Speaking, reading, writing, ability to use a telephone and computer
• Ability to exert up to 10 lbs. of force occasionally
• Ability to interpret various instructions
• Ability to deal with a variety of variables under only limited standardization
• Ability to travel up to 10%
EEO Statement
Locum Tenens is an EEO/AA Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity and expression, national origin, age, disability or protected veteran status. We celebrate diversity and are committed to creating an inclusive environment for all of our associates.