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  • Associate Director, Consumer Marketing - OTC (Eye Care)

    Abbvie 4.7company rating

    Senior manager of marketing job in Irvine, CA

    AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at *************** Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok. Job Description The Associate Director, Consumer Marketing serves as the patient, brand, and product subject matter expert for Over-The-Counter (OTC) consumer business, driving overall brand performance through strategic, data-driven marketing across varied channels. Lead cross-functional collaboration and external agency management, implementing eCommerce strategies to bolster online reach, and consumer engagement. Key Responsibilities Lead brand strategy evolution, including value proposition, positioning, segmentation, and omni-channel strategy, with integration of eCommerce. Direct development and execution of creative consumer marketing tactics and omnichannel campaigns-including TV, digital, social, website, CRM, and eCommerce platforms. Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution. Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring digital commerce initiatives are incorporated as supportive growth channels. Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation. Support business development opportunities, leverage digital and eCommerce data insights, and provide ad hoc competitive analyses as needed. Advise senior leadership on market challenges and opportunities, offering creative thought leadership for consumer marketing and eCommerce initiatives. Qualifications Bachelor's Degree required. Proven marketing experience with increased proficiency in all marketing skills. Previous cross franchise/cross channel marketing experience preferred. Preferred Qualifications BA/BS required; MBA preferred. 8+ years of consumer marketing experience with a strong preference for pharma and CPG experience; eCommerce expertise is valuable. Deep knowledge of brand management, omni-channel approaches, and campaign development. Track record of managing multi-agency partnerships and influencing across a matrixed organization. Strategic thinker with strong planning, organization, attention to detail, and execution skills. Intellectual curiosity and ability to generate new ideas for consumer engagement and growth-across both traditional and digital touchpoints. Experience with financial planning, campaign metrics, and business analysis is a plus. Additional Information Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our short-term incentive programs. This job is eligible to participate in our long-term incentive programs Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of anybonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's soleand absolute discretion unless and until paid and may be modified at the Company's sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
    $130k-162k yearly est. 14d ago
  • Product Marketing & Communications Manager

    Dice 4.4company rating

    Senior manager of marketing job in Irvine, CA

    Dice's customer, a technology solutions provider, is currently looking to hire a Product Marketing & Communications Manager for a 6-month contract opportunity. This position offers a flexible hybrid work schedule and can be performed primarily remotely with occasional visits to the office in Irvine, CA on an as-needed basis for events and customer interfacing. Title: Product Marketing & Communications Manager Location: Irvine, CA (Hybrid / Primarily Remote) Overview: The Product Marketing & Communications Manager for Transformation Programs will be part of a growing team that's driving impactful change and transformation through innovative marketing and communication strategies. We are seeking a creative and highly energized Product Marketing/Marketing & Communications Manager who will be focused on driving clarity and engagement on key enterprise transformation initiatives. Qualifications: 7-10+ years in marketing and communications. Experiential marketing and proven project or product management skills in a large corporate environment a must. Must be able to get hands-on and produce content and events as well as manage a team of creatives to do the same. Background in marketing and communications, GTM strategy development, activation campaign planning and execution Excellent interpersonal and communication style, with proven active listening and critical thinking ability Outstanding learning agility, with ability to pick up new concepts in a fast-paced environment Ability to translate and apply product marketing and go-to-market know how into internal business transformation and change activation objectives Tech savvy, with some exposure with large scale digital transformation efforts preferred. Experience in the financial services industry a plus Responsibilities: Marketing & Communications Management Leverage storytelling skills to discover, identify and develop compelling narratives and content to inspire and motivate employees. Draft and edit a wide range of communication materials tailored for internal stakeholders, including articles, executive communications, and digital content. Act as editor-in-chief to source and manage content and events pipeline. Support and enhance content production and approval processes to ensure effective management and timely deployment. Experiential Marketing & Event Design, Planning & Execution: Design, plan and execute a variety of internal events ranging from town halls and symposiums to immersive learning exercises, such as hackathons, katas and dojos. Campaign and Project Management: Lead coordination efforts for internal marketing campaigns and/or delivery projects to support communication strategies. This includes managing timelines, resources, and stakeholder expectations to ensure successful execution. Build relationships with key internal stakeholders to understand pain points, change impacts and needs. Segment employees and stakeholders based on roles, functions and motivation to tailor communications and engagement strategies. Develop customer engagement and enablement GTM strategies and campaign plans. Identify and document moments that matter as part of a customer change journeys. Collaborate with cross-functional teams, to ensure consistency in messaging and alignment of communication strategies with broader organizational objectives. Monitoring and Measuring Progress: Monitor stakeholder sentiment and engagement to identify opportunities and proactively address issues related to internal change initiatives. Facilitate feedback loops and gather insights to inform marketing, communications and engagement strategies. Take a data driven approach to continuously track the progress of the transformation and make necessary adjustments based on feedback and other data. About the Company: A technology solutions provider based in Chicago, IL, which is dedicated to empowering the fintech, healthcare and education industry with cutting-edge technology solutions to optimize costs and cloud infrastructure. As a leading provider of Automation Consultancy, Managed Cloud Services, and Integrations, we bring expertise and innovation to every project. Why this Opportunity? Incumbent team members testify: “Working in this team has been a transformative experience, allowing me to grow both professionally and personally” “I love this team! Respectful environment, supportive leaders. One of the best gigs I've had in years” “What we're doing here isn't just innovative… it's also very, very fun!” This role offers a unique chance to grow your career in a dynamic environment, with potential for contract-to-hire after six months for the right candidate. Our customer values diverse perspectives and experiences. If you have a background in marketing and communications, GTM strategy development, activation campaign planning and execution, we encourage you to apply.
    $77k-95k yearly est. 21h ago
  • Digital Health Strategy & Partnerships

    Precisepk

    Senior manager of marketing job in San Diego, CA

    About us: PrecisePK is a pioneering healthtech company that has served hospitals worldwide over 30 years, dedicated to revolutionizing personalized medicine through precision pharmacokinetics. We leverage cutting-edge technology and advanced analytics to optimize drug dosing regimens tailored to individual patient characteristics. At PrecisePK, we are committed to driving innovation in healthcare by delivering precise and customized solutions that empower clinicians to optimize patient outcomes and improve therapeutic success. With a relentless focus on innovation and excellence, we are shaping the future of precision medicine and transforming the way medications are prescribed and administered. About you: We are looking for a candidate with established industry experience who can build relationships and create visibility for our Saas Product in the healthcare space. You will be responsible for identifying, approaching and selling software products to accounts in the precision dosing and therapeutic drug monitoring domains. Ideally you have a track record or interest in selling perpetual software products or SaaS products for pharmacies and hospitals, and have a solid background in pharmacy. Job Responsibilities: Demo PrecisePK's precision dosing software to potential and existing customers, hospitals and medical institutions. Develop and deliver training and educational materials to internal stakeholders and healthcare professionals. Lead the identification, evaluation, and cultivation of strategic partnerships with healthcare organizations, technology vendors, industry stakeholders, and other key players in the healthtech sector. Lead negotiations and contract discussions with potential partners, ensuring favorable terms and mutually beneficial agreements. Identify new business opportunities and innovative partnership models to expand our product offerings, market reach, and revenue streams. Drive initiatives to penetrate new markets and verticals. Provide clinical insights to support the development of product positioning and go-to-market strategies, as well as product design. Job Requirements: Medical degree (MD, PharmD, or equivalent) required 5+ years of experience in the healthcare industry; SaaS experience is a plus Proven track record of successfully developing and executing strategic partnerships in the healthcare or technology sector Experience in the areas of precision medicine, pharmacokinetics, pharmacodynamics, or clinical pharmacology Strong understanding of healthcare technology and how software is used in clinical practice, including electronic health records (EHRs), data analytics, and telehealth *This position is full-time, working on-site out of our office located in San Diego, California. PrecisePK is an Equal Opportunity Employer that values diversity. All employment is decided on the basis of qualifications, merit and business need.
    $102k-158k yearly est. 21h ago
  • Vice President Marketing

    Hale Tori

    Senior manager of marketing job in San Clemente, CA

    Vice President of Marketing, Hale Tori Reports To: Chief Brand Officer, Hale Tori Department: Marketing Employment Type: Full-Time Hale Tori, the parent company of Birdwell Beach Britches, Tori Richard, and Kahala, is seeking a visionary Vice President of Marketing to lead and elevate the marketing strategy across all three brands. Combined, the brands are leaders in their space with 225 years of heritage. This executive role will collaborate with both the brands and the Chief Brand Officer to drive creative consistency, oversee external agency relationships, drive customer engagement in all channels, and introduce a paid influencer program. The VP will supervise a Marketing Coordinator for each brand, responsible for tactical execution, including social media posting, project coordination, and calendar management. Key Responsibilities Strategic Leadership & Brand Oversight - Develop and implement unified marketing strategies across Birdwell, Tori Richard, and Kahala. - Ensure brand consistency in messaging, creative direction, and customer experience across all channels. - Lead cross-brand initiatives to raise the level of marketing execution and organizational alignment. - Team Management - Supervise and mentor the Marketing Coordinator, delegating executional tasks such as social media content creation and posting, marketing calendar planning and management, and coordination of photoshoots, events, and collaborations. Digital Marketing & Paid Media - Oversee paid media strategy and execution across all three brands. - Manage relationships with external paid media agencies, including aligning agency efforts with brand goals and KPIs, reviewing and approving campaign strategies and creative assets, conducting regular performance reviews and optimization sessions, and ensuring cross-brand consistency and efficiency in media spend. - Guide digital optimization efforts using tools such as Klayvio, Yotpo, Data Feed Watch, Impact, and Triple Whale. Influencer & Ambassador Strategy - Design and launch a comprehensive paid influencer program to expand brand reach and engagement. - Oversee ambassador and influencer partnerships, including seeding, contracts, and performance tracking. - Collaborate with influencer marketing agencies or platforms to identify and manage influencer relationships across relevant demographics. - Public Relations & External Communications - Lead PR strategy and manage agency relationships to amplify brand visibility. - Collaborate with PR agencies to develop and execute media outreach plans, coordinate press releases, media events, and brand storytelling, and monitor media coverage and report on PR performance. Cross-Functional Collaboration - Partner with Sales, E-commerce, and Creative teams to ensure integrated marketing efforts. - Support product launches, seasonal campaigns, and collaborative projects. - Act as a key liaison between internal teams and external partners to ensure seamless execution. Qualifications - 8+ years of progressive experience in marketing, with at least 3 years in a senior leadership role. - Proven success managing multi-brand portfolios and external agencies. - Strong strategic thinking and creative direction skills. - Experience with paid media, influencer marketing, and digital optimization tools. - Excellent leadership, communication, and project management abilities. Preferred Experience - Fashion, lifestyle, or consumer goods industry background. - Familiarity with platforms such as Instagram, TikTok, YouTube, Pinterest, and Reddit. - Experience with marketing technology stacks and paid media agency management, and or work inside a paid media agency. (e.g., Klayvio, Yotpo, Triple Whale).
    $156k-243k yearly est. 1d ago
  • Sales Marketing Operations Manager

    Maxim Athletic 3.8company rating

    Senior manager of marketing job in San Diego, CA

    Marketing and Sales Operations Manager About Us Uniforms Express is a leading supplier of custom uniforms, hats, jackets, and apparel for sports teams and organizations nationwide. We're growing fast and looking for a Marketing & Sales Operations Manager to help us scale our marketing and sales processes so every lead becomes a loyal customer. Role Overview You'll be the operational hub between marketing and sales - managing CRM systems, lead flow, reporting, and campaign execution. This role is perfect for someone who loves making things run smoothly, thrives on data, and can turn numbers into actionable insights. What You'll Do Manage and optimize our CRM (Odoo, HubSpot or similar). Run or manage Paid Advertising, SEO, Email, Social Media Campaigns. Evaluate and potentially manage Trade Shows. Evaluate and potentially launch an outside sales rep network nationwide Own lead scoring, routing, and nurturing workflows. Track and analyze KPIs for sales and marketing teams. Build dashboards and reports that guide decisions. Improve processes to shorten sales cycles and boost conversion rates. Maintain and integrate marketing tools/tech stack. What You Bring 3+ years in marketing, sales, or revenue operations. Strong CRM admin skills (Odoo, HubSpot, Salesforce, or similar). Excellent Excel/Google Sheets reporting abilities. Familiarity with marketing automation platforms. Strong organizational and project management skills. Data-driven and detail-oriented approach.
    $91k-120k yearly est. 1d ago
  • Director of Brand Marketing

    Huega House

    Senior manager of marketing job in San Diego, CA

    Director of Brand & Marketing Department: Marketing and Brand Reports to: Co-Founder and CEO Salary: $105,000 to $125,000 Huega House is a rapidly growing lifestyle and performance apparel brand rooted in premium design, vintage-inspired aesthetics, and a community-first mindset. Founded in 2022, we have become known for our signature hats, storytelling-driven content, and ability to blend nostalgia with modern style. As we expand deeper into lifestyle and performance apparel, we are hiring our first senior marketing leader to build Huega House into a world-class brand. Role Overview The Director of Brand and Marketing is the first official marketing hire at Huega House. This person will set the foundation for how the brand is built, how we show up creatively, and how our marketing drives growth. You will own brand strategy, creative direction, channel strategy, content, partnerships, and full go-to-market planning. You will work closely with the founders on brand vision and with a Director of Community on activations and community programming. This is a highly strategic and hands-on role for someone excited to create the marketing playbook from scratch while producing best-in-class creative and campaigns. Key ResponsibilitiesBrand Leadership and Creative Direction • Own and evolve the brand identity, voice, and visual direction • Define brand positioning across lifestyle and performance categories • Ensure cohesion across all digital, physical, and experiential touchpoints • Oversee all creative output including video, photo, design, social content, campaigns, and web updates • Lead creative direction for seasonal campaigns, product drops, collaborations, and storytelling initiatives • Maintain Huega House's premium, nostalgic, modern aesthetic while pushing innovation Marketing Strategy and Growth • Build the annual and quarterly marketing strategy aligned with revenue goals and product roadmap • Lead go-to-market strategy for all launches and campaigns • Partner with paid media teams on strategy, creative, and performance • Balance brand building with measurable growth and profitability KPIs • Use insights and data to inform decisions while protecting brand integrity • Own the full brand and marketing calendar to keep all teams aligned Content, Social Media and Storytelling • Oversee content calendars for Instagram, TikTok, YouTube, email, SMS, and paid channels • Manage videographers, photographers, editors, designers, UGC creators, and ambassadors • Ensure all content reflects Huega House's aesthetic, voice, and emotional connection • Identify and activate trends in a way that feels authentic to the brand • Integrate community storytelling, run clubs, events, and activations into core content • Leverage AI tools for ideation, exploration, and workflow efficiency Campaigns, Launches and Project Management • Create marketing briefs and lead cross-functional execution for product drops and campaigns • Lead all photo and video shoots for campaigns and e-commerce • Work closely with product, operations, and fulfillment teams to ensure launch readiness • Oversee marketing execution for events, pop-ups, activations, partnerships, and athlete initiatives Community, Influencers and Partnerships • Partner with the Director of Community on events, run clubs, meet-ups, and brand experiences • Build and manage influencer, creator, and athlete relationships • Develop partnerships that elevate the brand locally and nationally • Ensure community engagement is integrated into marketing strategy Team Leadership and Collaboration • Manage internal creators, contractors, agencies, and freelancers • Build the future marketing team as the brand grows • Collaborate closely with operations to align marketing with inventory and drop schedules • Work directly with the founders on long-term brand vision, storytelling, and marketing priorities Analytics and Performance Tracking • Track channel and campaign performance across social, email, SMS, paid ads, website, and retention • Provide weekly and monthly insights with clear recommendations • Use attribution and funnel data to optimize creative and channel strategy • Monitor audience sentiment and lead brand protection strategies when needed Qualifications • 6 or more years of experience in marketing, brand management, or creative leadership in fashion, lifestyle, performance, or DTC • Proven ability to lead brand strategy, creative direction, and content production • Strong visual eye and the ability to guide premium creative work • Deep understanding of social platforms and digital consumer behavior • Experience managing paid media, influencers, retention channels, and content teams • Ability to operate at both strategic and hands-on levels • Strong project management and leadership skills • Passion for fashion, performance lifestyle, and community-driven brands Nice to Have • Experience at a high-growth DTC brand • Familiarity with Shopify and Klaviyo • Experience working with athletes, creators, and partnerships • Experience with brand activations, pop-ups, or experiential marketing • Understanding of e-commerce analytics and unit economics
    $105k-125k yearly 4d ago
  • Senior Marketing Coordinator

    McCarthy Building Companies, Inc. 4.8company rating

    Senior manager of marketing job in Newport Beach, CA

    We are seeking an experienced Senior Marketing Coordinator with exceptional organizational skills who will be responsible for the hands-on development of proposals, presentations and other deliverables, both in print and digital, across multiple platforms. The ideal candidate is a proactive team player who thrives in a collaborative environment. As an integral part of the team, this individual brings a positive attitude, takes initiative, and can partner with various departments to develop best-in-class marketing materials to support the overall goals of the organization. This role will be based out of our Newport Beach office. Key Responsibilities Coordinates the Qualification and Proposal Process Collaborates with regional leaders, senior staff, and other marketing team members, as needed, to create, produce, and deliver proposals, presentations, and other marketing collateral in alignment with brand standards, which include: Assisting the region with pre-sell activities and support for targeted opportunities in Nevada and Southern California Scheduling proposal/pursuit deadlines utilizing work plans, calendars, and maintaining deadlines among business development and technical staff Assisting business development and operations in proposal strategy development and execution Coordinating and collecting project-specific information and developing content to meet RFP guidelines Developing written collateral including case studies, data sheets, resumes, and market-sector brochures Responsibility for the final proposal product: printing, binding, and delivery coordination Provides Support for Client Facing Interviews Assists with market research to support account management plans Works with business development and other regional departments for interview preparation Prepares and finalizes presentations, leave-behinds, and other materials Provides Expertise in Marketing Tools and Graphics Demonstrates graphic design knowledge to support the preparation of creative content (infographics, flow charts, design templates, custom signage, and digital media content) Contributes to content development for social media channels Assists with maintaining CRM database including maintenance of opportunities, project metrics, employees, clients, mailings, project references, and contacts Provides Coordination Support to the Southern Pacific Region Assists in coordinating office and regional events including conferences, golf tournaments, tradeshows, and community outreach Assists with the production of office, region, and company-wide gatherings (Town Halls, Shareholders, and Seminars) Provides public relations support to Marketing Director, external PR agency, and internal corporate communications department Assists with the creation and submittal of press releases and awards highlighting McCarthy's projects and people Assists with digital media strategy, content, and campaigns Skills and Qualifications Bachelor's degree in Communications, Marketing, Business or related field 5+ years of experience in the AEC marketing field, preferably preparing proposals/qualification statements and presentations In-depth knowledge of Adobe Creative Cloud, specifically InDesign, Photoshop, Illustrator, Premier, and After Effects Proficiency in all Microsoft Office 365 applications, including CRM Dynamics Proficiency in using social media software for content creation and monitoring (i.e. Hootsuite, Meltwater) Ability to write and communicate in a clear manner Ability to develop high-quality graphic marketing materials with strong attention to detail Ability to perform multiple marketing efforts against rapid and frequent deadline Exceptional organizational, time management, and project management skills Experience working independently as well as within cross-functional teams in a collaborative environment McCarthy Building Companies is proud to be an equal opportunity and affirmative action employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law. For Southern California locations only, the salary range for this position is: $90,000-120,000. This does not include possible bonus and other benefits which can impact total compensation. Compensation offered may vary based on work location, experience, qualifications, specialty, training, and market and business considerations, among other factors.
    $90k-120k yearly 1d ago
  • Consumer Electronics Brand Marketing Manager

    Us Tech Solutions 4.4company rating

    Senior manager of marketing job in Vista, CA

    + Brand Marketing team is looking for a strategic and creatively savvy brand marketing manager to join our team and lead brand work for one of our major brands. + This involves translating the brand platform into creative strategies and go-to-market plans to grow the brands' equity and drive business growth. + You will co-develop global campaigns, ensure creative excellence and consistency across all touchpoints and own relationships with cross functional teams and external agency partners. **Responsibilities:** + Develop brand and creative strategies to engage our consumer audience with the brand and bring the foundational brand platform to life. + Creative development and production of brand campaigns, programs and activations tailored to different audiences, markets and business needs by working cross functionally and with external agency partners. + Ensure creative excellence and consistency in brand visual identity, brand messaging and communications across all touchpoints (Above The Line, Below The Line, Owned & Operated channels). + Partner closely with key marketing cross functional team members and external agency partners to ensure alignment on key milestones across the creative/campaign development process. + Use your creative judgment in evaluating the work coming across the creative/campaign dev process to keep the overall project on track. + Own and operate your remit with rigor, precision and through proactive communication so all stakeholders are not only aware of progress being made but issues that require immediate resolution. **Experience:** + 6-9 years of experience in brand marketing for a consumer brand and/or creative agency working with global clients. + Experience in developing and launching global brands & brand campaigns in a fast paced and changing environment, driving cross-functional team efforts & alignment. + Thrives in ambiguity and working across multiple teams on complex but creative initiatives. **Skills:** + Brand Marketing + Brand building, brand platforms and product positioning. + Brand Campaigns. + Creative Strategies + GTM **Education:** + Bachelor's degree or equivalent practical experience. **About US Tech Solutions:** US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit *********************** (********************************** . US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
    $80k-112k yearly est. 60d+ ago
  • Vice President of Marketing and Communications

    Chapman University Careers 4.3company rating

    Senior manager of marketing job in Irvine, CA

    Chapman University has partnered with Aspen Leadership Group in the search for a Vice President for Marketing and Communications. You may view the position prospectus or submit an application via this link: https://opportunities.aspenleadershipgroup.com/opportunities/1377 . The Vice President of Marketing and Communications is a senior leader at Chapman University providing the vision, strategy, and oversight for all marketing and communications functions. This role serves as the chief spokesperson for the University and is a member of the President's cabinet. Reporting to the Executive Vice President and Chief Advancement Officer, the VP of Marketing and Communications brings a strategic, proactive approach to leading the Office of Strategic Marketing and Communications (“SMC”) to tell the University's story in a compelling way; raise its profile across the region, nationally, and internationally; and support the priorities and initiatives set forth in the University's Strategic Plan, as Chapman continues its exciting trajectory to become one of the nation's elite institutions of higher education. A collaborative, collegial leader, the VP is responsible for motivating and empowering a team of approximately 35 talented marketing and communications professionals and building on the strengths of the current operation to maintain a collaborative office that is sought out and relied upon by campus partners across the institution. Data-driven and results-oriented, the VP will have experience building and maintaining an efficient team structure that can manage workflow and processes effectively from conceptualization to implementation; focus on key institutional priorities that enhance and support enrollment, philanthropic giving, and the institution's reputation; and evaluate progress toward key performance indicators, implementing changes for continual improvement. This role oversees four primary areas including (1) communications and brand strategy, which includes public relations, content marketing, publications, copywriting, and writing for executive support; (2) brand identity and visual strategy, which includes print and digital design, photography, and videography; (3) marketing strategy and audience engagement, which includes campaign development, media planning, digital marketing, web development, and social media; and (4) marketing operations and insights, which includes project management and data analysis and reporting. The VP of Marketing and Communications advises executive leadership, senior staff, vice presidents/provosts, deans, and department leadership on a variety of communications matters. A highly visible role, the VP of Marketing and Communications should exhibit strong communication skills and presence, as well as impeccable integrity, judgment, and diplomacy. Responsibilities Leadership and Vision Set the vision for, design, and implement an overarching, data-driven marketing and communications plan that proactively builds on the strengths of the current operation, aligns with the University's strategic priorities, and targets key audiences. Lead a centralized marketing and communications team of approximately 35 professionals while ensuring strong collaboration with marketing and communications staff/liaisons within Chapman's 11 schools and colleges and various campus departments and offices. Set department priorities and manage resources accordingly, with a focus on supporting and enhancing enrollment strategies, philanthropic activity, and institutional reputation. Ensure cohesive messaging and brand identity that extends across all media and communications platforms/vehicles, supports the needs of key constituencies, and advances the goals of the University. Use quantitative and qualitative data to evaluate the success and effectiveness of marketing and communications initiatives and campaigns with target audiences on an ongoing basis. Adjust strategies and tactics as necessary to meet long-term objectives, annual goals, and KPIs. Provide reports and analysis to University leadership and the Board of Trustees, as requested. Evaluate and, as appropriate, make changes to improve marketing and communications processes, workflows, and organizational structure. Communications and Public Relations Serve as an advisor to University leadership on communications matters and messaging to internal and external constituencies. Prepare or oversee the preparation of executive communications. Act as chief spokesperson on behalf of the University, as appropriate. Lead crisis management planning and establish/update crisis communications policies and procedures. Identify situations affecting the health, safety, or reputation of the University or its community members that need an immediate media and/or public response. Provide thoughtful, real-time crisis management, guidance, and support to University leadership. Work with colleagues and key stakeholders to elevate and protect the University's reputation through crisis communications, positioning, and marketing campaigns. Prioritize the generation of positive media coverage of noteworthy developments including student/alumni successes, faculty research and accomplishments, philanthropic support, community engagement, and other initiatives and achievements. Marketing Strategy and Branding Develop collaborative relationships with academic units, University offices, and other partners across campus to persuasively tell Chapman's story consistent with its branding strategy. Understand academic units' and other offices' specific priorities, communicate how those integrate with the University's marketing and communications strategy and goals, and align expectations for how SMC can support those priorities, consistent with the University's strategic plan and institutional priorities. Ensure SMC provides appropriate levels of support and service to campus partners within the schools, colleges, and university offices; when SMC cannot fulfill department requests, ensure collaboration with campus partners to identify appropriate solutions or alternatives. Ensure effective structure, processes, and protocols are in place for optimal workflow management and success. Seek feedback from campus partners and adjust SMC's approach and processes as appropriate. Thoroughly evaluate current marketing and branding efforts across the University and the implementation of the new brand. Ensure the development and implementation of effective branding, segmentation strategies, and customized digital marketing campaigns. Proactively ensure the University's marketing and communications strategies remain innovative and incorporate the technology and platforms used by its target audiences. Provide leadership and partner with academic units and University offices to develop and implement strategies to engage and connect with traditionally underrepresented and underserved communities to support and enhance diversity within the University community. Periodically conduct market research and adjust strategies and/or tactics to account for insights gained from such research. Management and Administration Oversee the recruitment, training, management, and retention of a talented, diverse team of marketing and communications professionals. Ensure team members benefit from professional development opportunities. Foster an environment that encourages collaboration, creativity, innovation, respect, and accountability. Guide and empower team members through transparency, active communication, and clear direction, placing team members' work within the context of Chapman's priorities and goals. Ensure compliance with accessibility standards and all pertinent laws, regulations, and University policies, including FERPA and CAN - SPAM Act, among others. Oversee department budget and expenditures. Allocate resources to support strategic priorities. Stay informed of industry trends and emerging media, and empower team members to be nimble in incorporating new approaches as warranted. Required Qualifications Undergraduate degree. At least 10 years of experience leading a comprehensive marketing and communications operation in a complex, mission-driven organization that serves a variety of audiences, ideally in higher education. Demonstrated ability to build upon an existing marketing and communications operation, evaluating its strengths, identifying opportunities for improvement, setting a vision for the future, and guiding teams through changes to structure and processes. Proven management skills in establishing a team and goal-oriented environment that empowers staff, fosters professional development, and celebrates achievements. An approach to management that leads by example, bringing out the best in team members and yielding pride, ownership, and a sense of team effort. Experience with performance management. Ability to build relationships with a wide range of constituents from diverse backgrounds. A strong commitment and sensitivity to fostering inclusive working and learning environments. Comprehensive understanding of marketing, branding, and communications processes from creative conceptualization to implementation within large, complex organizations. Demonstrated success developing and implementing branding and marketing strategies to elevate institutional reputation, grow enrollment, and drive philanthropy. Demonstrate expert knowledge of traditional, digital, and emerging media. Understand how to leverage different platforms to support institutional goals and priorities. Extensive experience in strategic communications, crisis planning and management, public relations, reputation management, and internal communications. Experience working with media outlets and generating positive media coverage. Significant experience advising executive leadership on a variety of communications matters and preparing executive communications. Experience with data analytics and an aptitude for using data and metrics to guide decision-making; the ability to help teams embrace a data-driven approach. Possess superb communication skills and the ability to address challenges with poise and diplomacy. Excellent public speaking abilities and the ability to communicate effectively and persuasively to diverse groups of internal and external constituencies. Substantial experience building relationships and collaborating with diverse stakeholders and campus partners, seeking their input, and serving as a resource and advisor to them. Outstanding management, operational, and planning skills, including the ability to ensure multiple projects move forward simultaneously. Impeccable judgment, integrity, diplomacy, and tact. Experience creating operational efficiencies, managing budgets, and allocating resources to meet department objectives. Ability to understand and consistently ensure compliance with University policies and procedures, state and federal rules and regulations, as well as high ethical standards
    $153k-223k yearly est. 60d+ ago
  • Marketing Insights & Analytics Manager

    Vuori 4.3company rating

    Senior manager of marketing job in Carlsbad, CA

    Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success. Job Description We're seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You'll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels-bringing clarity to complexity and driving smarter decisions at every level of the organization. What you'll get to do: Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs) Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development. Qualifications Who you are: Bachelor's degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred. 7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field Experience working in DTC, retail, or apparel industries Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.) Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery) Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams Strong analytical and strategic thinking skills Positive, cooperative attitude and strong interpersonal skills Experience managing and partnering with multiple research suppliers Preferred experience: Experience with Measured incrementality testing platform Experience with global research and Go-To-Market (GTM) integration Experience informing marketing creative briefs with data-backed insights Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development. Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation. Additional Information Our investment in you: At Vuori, we're proud to offer the following to our employees: Health Insurance Savings and Retirement Plan Employee Assistance Program Generous Vuori Discount & Industry Perks Paid Time Off Wellness & Fitness benefits The salary range for this role is $109,000 per year - $140,000 per year. This role is bonus eligible. Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.
    $109k-140k yearly 60d ago
  • Online Media Buyer/ Marketing Manager

    3 Little Birds Interactive

    Senior manager of marketing job in Encinitas, CA

    About Us We're a 3-year old, 20+ person technology startup in North County San Diego. We are well-funded, profitable, and growing fast. We've built or licensed a variety of software titles spanning a wide range of categories from games, social networking to video applications. We have well over 50,000 users of our ad supported apps. We have an awesome, ocean-view office near the beach, smart co-workers, fun atmosphere, great benefits, and pay well for great work. Job Description Who are we looking for? We are searching for a highly talented, experienced, ambitious, entrepreneurial-minded Media Buyer/Online Marketing Manager to join our highly agile team to market our next generation applications. The successful candidate must demonstrate a proven track record of managing large scale Google Display Network (GDN) and AdWords campaigns, Facebook Ads, Online Ad Networks, Exchanges, and direct media buys focused on CPA/CPI & ROI. The role requires a savvy marketer who can roll up his/her sleeves to take new app ideas from concept and dry test, to launch and scale with limitless ad budgets. The role requires an entrepreneurial spirit who can research, negotiate, recommend, set up and launch new display channels and partnerships. The candidate must be able to manage multiple projects in a fast paced, dynamic professional environment. Only individuals who are detail orientated, ambitious, creative, able to think outside of the box, continually be challenged to grow their skills, want to have a direct impact on the success of the company, and aren't afraid to step outside of their comfort zone need apply. What will you be doing? • Manage, report, analyze, optimize & grow existing Google Display, Adwords and Facebook advertising Campaigns • Dry test new product ideas • Research, evaluate, recommend, negotiate, launch, test, optimize, and scale new Ad Networks, RTB Platforms & direct Media placements • Optimize campaigns that work the best through new targeting, placements, other implementations, etc. • Oversee and improve processes and systems for our display user acquisition process • Continuously optimize and test new ad creative and landing pages. • Manage a diverse portfolio of brands and websites that support them • Be at the cutting edge of direct response online marketing with an abundance of resources and budgets Qualifications • 3+ years of experience acquiring users through Google AdWords, Facebook, performance based display ad networks and direct media buys • Direct response online media acquisition • Expertise in RTB working with DSPs, ad exchanges, ad servers and creative formats • Experience in testing and optimizing display ad creative • Experience with optimizing landing pages for conversions • Experience setting up A/B split tests and Multi variant testing • Strong communication, oral and written skills • Strong copy writing skills • Strong creative skills, come up with ad concepts and work with designer to bring to life • Experience in the industry is a plus (Desktop Application Download space) • HTML, CSS and an understanding of web technologies (JavaScript a plus) • Bachelor's degree (preferably in business, marketing, or a related field) • Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA • Exceptional analytic and strategic thinking skills Additional Information All your information will be kept confidential according to EEO guidelines.
    $86k-126k yearly est. 13h ago
  • National Manager, Marketing Media and Analytics 0825

    Nexus It Group

    Senior manager of marketing job in Irvine, CA

    Job Title: National Manager, Marketing Media & Analytics Department: Marketing The National Manager of Marketing Media & Analytics will lead media strategy, digital marketing, social media, and analytics efforts for a leading auto manufacturer. This role is critical in shaping the brand's media presence, driving innovation, and ensuring campaigns connect with and convert target audiences. The position oversees end-to-end media planning and execution across national and regional marketing initiatives, with a focus on brand health, sales growth, and ROI. The role spans digital, social, and traditional media, leveraging first-party data, analytics tools, and performance dashboards to optimize effectiveness. Collaboration across departments ensures data-driven insights inform campaign design and execution at scale. Key Responsibilities Media Strategy & Planning (35%) Develop and oversee integrated media strategies based on customer insights, business priorities, and campaign objectives. Allocate budgets across channels including traditional, digital, and emerging platforms. Lead vendor and agency relationships, including negotiations and premium media placement. Ensure media strategies support brand growth, sales goals, and long-term objectives. Digital Marketing & Social Media (25%) Drive digital and social strategies that engage audiences and build loyalty. Oversee development of creative content across paid, owned, and earned channels. Integrate CRM, app, and web data into campaigns for precise targeting and omnichannel execution. Data Science & Analytics (20%) Lead teams in leveraging tools such as Google Marketing Platform, Google Cloud Platform, and Sprinklr to improve data quality, personalization, and targeting. Develop performance dashboards, attribution models, and channel mix strategies. Deliver actionable insights through measurement tools including GA4, DV360, Campaign Manager, BigQuery, and Looker. Measurement & Reporting (20%) Establish KPIs before campaign launches and ensure reporting drives timely optimization. Translate marketing data into clear insights that guide decision-making. Provide leadership with analytics that enhance overall business performance. Leadership & Collaboration Manage and mentor a team of media, digital, and social professionals. Build and maintain strong partnerships with agencies, platforms, and internal stakeholders. Foster a culture of innovation, continuous improvement, and data-driven marketing. Requirements Bachelor's degree required; Master's degree preferred. 10-15 years of experience in media strategy, digital marketing, social media, performance marketing, and analytics. 5+ years of people management experience and in-house marketing team leadership. Strong expertise in omnichannel media planning, campaign optimization, and audience segmentation. Experience with major analytics and campaign management platforms. Proven success managing large-scale budgets and complex national media campaigns. Skills Strong analytical and strategic problem-solving skills. Skilled in interpreting data and turning insights into action. Ability to champion innovation while balancing governance and processes. Excellent communication, presentation, and leadership skills. Additional Details Occasional domestic and international travel may be required. Some after-hours or weekend work may be necessary. Other duties as assigned.
    $99k-141k yearly est. 60d+ ago
  • Marketing Analytics Manager

    Ra 3.1company rating

    Senior manager of marketing job in San Diego, CA

    About Client: They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!! Job Title: Marketing Analytics Manager Job Level: Mid - Senior Level Job Description: This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be interacting with the client. You will be providing analyses, recommendations, presentations and advice to clients. You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting. You will be leading a team and you will be responsible for team's growth. We are looking for someone... Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Qualifications Who has nearly 5+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools. Who is good in management or leadership role. Who is good in providing external consulting. Who is proficient in SAS or other statistical modeling tools. Who enjoys traveling, because this role involves traveling (80% to 100%). Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations etc. Who is proficient in Customer-level data analysis. Additional Information All your information will be kept confidential according to EEO guidelines.
    $100k-137k yearly est. 60d+ ago
  • Sr Global Marketing Product Manager, NGS

    Twist Bioscience Corporation 4.4company rating

    Senior manager of marketing job in Carlsbad, CA

    We are looking for a Sr Global Marketing Manager to be responsible for planning, developing, and executing on marketing programs and activities for our organization. The ideal candidate will have a background with strategic marketing frameworks and concepts, along with professional and/or educational experience in NGS Candidates should have strong experience in a strategic or tactical marketing role and demonstrate experience working cross-functionally in a matrix organization. The Sr Global Marketing Manager will drive multiple projects and launch new products in alignment with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization's strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals. What You'll Be Doing: Sr Marketing Manager Duties and Responsibilities: * Partner to develop strategic, multi-channel integrated marketing plans for Twist's Next Generation Sequencing portfolio, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of tactical marketing programs * Develop a customer-centric content strategy aligned with each stage of the customer journey. Oversee content creation across various formats, including blogs, case studies, videos, emails, social media, and webinars to meet customer needs and business objectives. * Develop copy and creative content for NGS campaigns, including web display, email and other digitally deployed content * Define, track, and report on key performance indicators (KPIs) for content and digital marketing campaigns, such as engagement rates, lead generation, conversion rates, and return on investment (ROI). * Deploy product NPIs and CPIs, managing the GTM process by developing the marketing strategy for all channels and deploying content to optimize ROI * Collaborate and ensure alignment of marketing plans among NGS Product Management, Field Marketing, Digital marketing, Commercial Leaders, and other stakeholders * Execute engaging marketing campaigns to achieve measurable results for new and/or existing products within the NGS portfolio. * Successfully engage with advertising agencies and the internal design team to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materials * Maintain knowledge of the trends and competitive activity relevant to NGS markets * Partner with Product Management and Field Marketing to support workflow and application sales training, support, and enablement materials * Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment * Use customer research and analytics to understand and anticipate customer needs and pain points. Create and refine journey maps to tailor content and messaging to specific stages in the customer journey. * Act as a brand steward, ensuring that all content aligns with brand voice and guidelines. * Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement, and management * Prepare and present progress and reports to program stakeholders * Assist team members when needed to accomplish team goals What You'll Bring to the Team * Bachelor's degree (BS/BA) in Life Sciences required, advanced degree preferred * 5+ years' experience in Life Sciences Marketing role, experience working with NGS Applications * 5+ years previous experience in product marketing management or marketing program management administration * Proficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge o program/project management software (e.g., Smartsheet, MS Project) * Experienced at compiling and following budgets * Excellent verbal and written communication skills * Able to multi-task, prioritize, and manage time effectively Preferred Qualifications * MBA * MS/PhD This role will be based in San Francisco or Carlsbad and will require 3 days per week onsite. About Twist Bioscience Twist Bioscience synthesizes genes from scratch, known as "writing" DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA. At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.
    $154k-207k yearly est. Auto-Apply 20d ago
  • Director of Channel and Program Marketing

    TP-Link Systems Inc. 3.9company rating

    Senior manager of marketing job in Irvine, CA

    Job Description Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. Overview: The Director of Channel and Program Marketing will be the leader responsible for establishing and executing a comprehensive integrated marketing plan, managing the execution of our channel programs, launching new products, and ensuring the brand and brand messaging for Omada by TP-Link aligns with our vision. As a key member of the Channel organization, this role will lead a team focusing on partner development, implementation of channel programs and investments, product and solutions marketing and training and education. The role requires a strategic thinker with a focus on productivity and accountability. This is an Onsite role M-F 9am-6pm. Requirements Key Responsibilities: Strategy and planning: Developing and executing comprehensive channel marketing strategies and programs that align with the company's overall business objectives and drive partner-led revenue. Manage Marketing Budget: Allocate and manage the channel marketing budget, ensuring effective resource allocation and cost efficiency. Program management: Designing and overseeing programs such as marketing development funds (MDF) to ensure resources are allocated effectively with a clear return on investment (ROI). Performance analysis: Monitoring and analyzing key metrics, such as sales data, marketing performance, and ROI, to measure the success of channel marketing initiatives and optimize strategies. Cross-functional collaboration: Working closely with internal teams, including sales, product management, and global marketing to align on goals and ensure consistent messaging. Content and portal management: Overseeing the development of partner-facing content and the maintenance of a partner portal to facilitate communication and resource sharing. Demand generation: Create and oversee demand generation campaigns, including digital, account-based, and partner-specific programs. Market intelligence: Keeping up with market, competitor, and channel trends to identify new opportunities and mitigate risks. What Your Future Looks Like in This Role: Establish Omada by TP-Link as a most valued and recognized vendor in the channel Creation of a Best-In-Class Channels marketing organization Build a best of breed partner community Lead all Product Launch and Promotions Create value for the company and partner community through program and elearning What You Bring: 10-15+ years of experience in technology channel marketing with a focus on program, brand, and learning Proven ownership of setting marketing strategy, executing roadmaps, and program management including fiscal ownership: multi-year planning, cost optimization, and build-vs-buy decisions across security and IT portfolios. Demonstrated success in building or participation in building a modern channel marketing organization Strong leader with excellent communications skills, business acumen, managerial courage, and agility who builds inclusive, high-performing teams History of partnering across Sales, Product, Legal, Operations, and Finance Ability to quickly learn product features and translate them into value for partners and end-users. Strong analytical skills with the ability to interpret sales data, identify trends, and adjust strategy accordingly. Willingness to travel as needed for onsite distributor meetings, training sessions, trade shows, and events. Benefits Salary range: $170K - $220K annually (depending on experience) + Annual Bonus Free snacks and drinks, and provided lunch on Fridays Fully paid medical, dental, and vision insurance (partial coverage for dependents) Contributions to 401k funds Bi-annual reviews, and annual pay increases Health and wellness benefits, including free gym membership Quarterly team-building events At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc. Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.
    $170k-220k yearly 29d ago
  • Director, Marketing Operations & Technology

    Glaukos Corporation 4.9company rating

    Senior manager of marketing job in Aliso Viejo, CA

    Glaukos - Director, Marketing Operations and Technology We are seeking a highly organized and strategic leader to serve as Director Marketing Operations and Technology. This role is responsible for ensuring on-time campaign, content, and product launches while deploying and managing the marketing technologies required to drive execution at scale. The ideal candidate combines content operations expertise, program management discipline, and technical acumen to deliver seamless campaigns across channels, online and offline. What You'll Do Oversee coordination of all content across social media, search, websites, CRM, and other digital channels. Manage workflows between brand teams, agencies, and MLR/Compliance to ensure timely approvals and deployment. Lead cross-functional alignment between Marketing, Sales, MLR, IT, and agency partners to ensure campaigns, launches, and initiatives are executed on time and on budget. Manage CRM/content marketing programs, video production, and HCP digital initiatives to support brand growth and engagement. Deploy, manage, and optimize key marketing technologies and website updates, including Google Marketing Platform, CDP, CRM, and other content management tools. Define and refine processes, governance models, and project tracking to improve speed-to-market, compliance, and resource efficiency. Act as a liaison across internal teams and external partners, ensuring alignment, accountability, and clear communication throughout campaign and product launch lifecycles. What You Bring 15+ years of relevant industry experience Bachelor's degree required; MBA or advanced degree preferred. High degree of personal ownership, humility & servant leadership. 10+ years of experience in content operations, program & project management, digital marketing technology deployment. Proven success in leading cross-functional programs and launching integrated campaigns in regulated industries (healthcare, pharma, medtech or tech preferred). Strong background in CRM, content marketing, digital production, and martech tools. Exceptional project and program management skills, with strong attention to timelines, process, and detail. Strong technical literacy across marketing platforms (Google Marketing Platform, CDPs, CRMs, content management systems). Excellent leadership, organizational, and communication skills, with the ability to align diverse stakeholders. Ability to thrive in a fast-paced, highly matrixed environment with competing priorities. #GKOSUS
    $104k-170k yearly est. Auto-Apply 60d+ ago
  • Growth Marketing Creative

    Kajabi 4.0company rating

    Senior manager of marketing job in Newport Beach, CA

    About Us Kajabi is in the middle of a once-in-a-decade transformation. After fifteen years, our founders returned to rebuild Kajabi with the same speed, hunger, and grit that sparked the original movement. We're not a corporate SaaS company trying to play it safe - we're a team of builders rewriting the future of the expert economy. Millions of people around the world rely on Kajabi to share what they know and change lives because of it. Our Heroes aren't “customers”… they're everyday entrepreneurs using Kajabi to build freedom for themselves and impact for others. If you want to be part of a company moving fast, raising the bar, and building something that actually matters - welcome in. Growth Marketing Creative We're looking for a Growth Marketing Creative - a hybrid of content producer, performance creative, and AI-native storyteller. You'll concept, create, and ship proof-of-concept content daily - from raw UGC to polished social ads to lightweight motion for landing pages. You'll collaborate directly with Pod Leads and Co-CEOs, taking ideas from whiteboard to live post - often in the same day. This isn't a content manager role. It's a maker role. Every video you ship is a small experiment that teaches us something. You'll help Kajabi become impossible to ignore - turning our story, product, and Heroes into scroll-stopping motion that drives measurable growth. You'll be the creative force inside our pods that proves what hits, what converts, and what moves people. The Impact you will make Transform hooks, headlines, and ideas into high-performing visual stories. Test creative variations rapidly and scale what resonates. Capture real Hero and creator moments that build trust and emotion. Push the boundaries of AI-assisted creativity while keeping the soul human. Turn Kajabi's “Human Intelligence at Scale” philosophy into motion - fast. Create and edit daily test content (UGC, paid ads, social clips, landing page heroes). Use AI tools like Runway, Pika, and Midjourney to accelerate ideation and iteration. Launch, measure, and optimize creative variations based on data and performance. Collaborate with Full-Stack Marketers and Pod Leads to refine concepts and amplify results. Contribute to Kajabi's creative playbook by documenting learnings and wins. Attributes for Success 3-5 years in video production, social content creation, or growth creative. Proven record of shipping content that performs - TikToks, Reels, YouTube Shorts, or ads. Experience editing across multiple formats (UGC, ads, motion graphics, short-form storytelling). Fluent in AI video tools (Runway, Pika, Veo) and comfortable experimenting before trends hit. Strong understanding of hooks, pacing, and story logic for digital performance. Key Competencies Editing & Production: Premiere, CapCut, Runway, Veo. AI Tools: Midjourney, Pika, HeyGen, Sora-ready mindset. Creative Logic: hooks, pacing, emotional beats, and scroll-stopping intros. Optimization: iterative testing and data-informed creative decisions. Collaboration: working hand-in-hand with marketers, product, and leadership to bring ideas to life. Kajabi Team Benefits Package Competitive full-time salary + bonus + equity eligibility Full medical, dental, and vision (company-paid for you + family) 401(k) with 6% match Flexible PTO Fitness + wellness perks Mental health resources In-office lunches, collaboration days, and leadership growth opportunities How We Work Together For this role, we expect regular onsite presence at our Newport Beach, CA office 5 days per week. Pay Range At Kajabi we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise. US based applicants only. $82,500-$110,000 + bonus How To Apply Sound like a good fit for you? Click apply, below! Kajabi LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law.
    $61k-102k yearly est. Auto-Apply 21d ago
  • Tradewind Services Paid Advertising Growth Manager

    Olukai-Kaenon-Melin-Roark

    Senior manager of marketing job in Irvine, CA

    Who We Are: Tradewind Services is the operating division of Archipelago Companies, a portfolio of highly successful consumer lifestyle brands including OluKai, Kaenon, Melin, and Roark. As the operational force behind Archipelago's vision, Tradewind Services drives brand growth by providing strategic insights, operational expertise, and tailored solutions that enable both owned and partner brands to thrive in today's fast-moving market. We are committed to integrity, excellence, and entrepreneurship-and we're seeking a passionate, driven individual to join our dynamic team and help shape the future of consumer brands. About The Role: Archipelago Companies is actively seeking a highly motivated Paid Advertising Growth Manager to optimize our omni-channel paid advertising efforts across our Tradewind Services portfolio of brands (OluKai, melin, Roark, Kaenon, and Amble). Reporting to the Vice President of Ecommerce, the ideal candidate will collaborate with the ecommerce leaders of each brand to drive performance marketing strategies that align with business goals. This role will act as a strategic thought leader, identifying growth and retention opportunities across all paid and performance marketing channels, while ensuring best-in-class execution of campaigns. They will be responsible for the day-to-day management of all ad accounts, ensuring seamless operations across all channels. Working cross-functionally, they will partner with marketing, creative, inventory, digital technology, and finance teams to develop and execute scalable strategies that drive revenue growth, enhance customer acquisition, and maximize return on ad spend (ROAS). Additionally, this role will serve as the primary liaison with advertising platforms, technology partners, and third-party tools to maintain a competitive edge in the evolving paid media landscape. The ideal candidate is highly motivated, analytical, and adept at working in a fast-paced, dynamic environment, delivering data-driven results and fostering collaboration across departments. This is an excellent opportunity to make a significant impact in a fast-growing, omni-channel company. Responsibilities include but are not limited to: Paid Advertising Strategy & Campaign Management: Develop and execute multi-channel paid media strategies across Meta, Google, TikTok, Applovin, Linear & Connected TV, print catalog, and emerging platforms. Oversee daily budget allocations, campaign structure, audience segmentation, and testing programs to optimize performance and exceed growth targets. Evaluate and recommend new paid acquisition channels to diversify media mix and unlock additional growth opportunities. Maintain a full-funnel marketing approach, optimizing for both new customer acquisition and retention. Data Analysis, Attribution & Reporting: Lead daily, weekly, and monthly reporting on core KPIs such as customer acquisition cost (CAC), ad spend efficiency, ROAS, MER, ACOS, and conversion metrics. Provide strategic insights and recommendations to ecommerce managers based on data trends and campaign performance. Implement multi-touch attribution modeling and media mix modeling to enhance decision-making and optimize budget allocation. Work with third-party analytics tools (Google Analytics, Triple Whale, Northbeam, etc.) to improve attribution accuracy. Analyze customer segments for opportunities to test both acquisition and retention strategies to lower CAC and maximize lifetime value. Advanced Performance Optimization & Automation: Conduct A/B and multivariate testing on ad creatives, messaging, landing pages, and audience segments to improve conversion rates. Implement audience segmentation strategies to target high-value customer cohorts and maximize lifetime value (LTV). Optimize creative placements, dynamic ad formats, and storytelling strategies to improve engagement and performance. Utilize predictive modeling and lookalike audiences to scale high-performing customer segments. Leverage first-party data through CRM, CDP, and server-side tracking for personalized targeting. Develop segmentation for acquisition vs. retention, optimizing messaging, and budget allocation accordingly. Cross-Functional Collaboration & Inventory Management: Partner with inventory and demand forecasting teams to align media spend with product availability and sales objectives. Work closely with Ecommerce Managers and Merchandisers to develop demand-driving strategies for seasonal, evergreen, and new product launches. Identify opportunities for post-click optimization, improving landing page performance and checkout flow. Paid Digital Tech Stack Ownership & Signal Optimization: Oversee the digital advertising tech stack, ensuring best practices in tracking, pixel health, and first-party data collection. Implement Meta Conversion API (CAPI), Enhanced Match Quality (EMQ), server-side tracking, and CDP integrations to improve data accuracy and targeting capabilities. Stay ahead of privacy regulations, iOS updates, and cookieless tracking developments to future-proof paid advertising efforts. Creative Strategy & Execution: Collaborate with brand, creative, and retention teams to develop high-performing ad creative tailored to platform best practices. Provide creative performance insights to inform future campaign development and optimize ad messaging and storytelling. Work with internal teams to ensure on-time asset delivery and execution against go-to-market schedules. Test and learn new approaches to creative advertising focusing on unlocking new audience reach potential. Work with the internal team structure to submit creative requests for all digital advertising deliverables for each campaign. Other responsibilities as assigned. Qualifications, Skills, Experience: Bachelor's degree in Business, Marketing, or a related field 5-7 years of experience in performance marketing with a focus on DTC brands and eCommerce growth Proven day-to-day expertise in Meta, Google, TikTok Ads Preferred experience with Snapchat Ads, X Ads, Linear and Connected TV, Print Catalog Distribution, OOH, Influencer Marketing, Applovin, and programmatic display advertising Experience managing $5M+ annual ad budgets with a focus on efficiency and scale Strong understanding of data analytics, attribution modeling, and incrementality measurement Experience with advanced audience segmentation (i.e. high intent users, repeat purchasers, cart abandoners) Ability to interpret complex data and translate insights into actionable strategies Knowledge of customer retention strategies, CRM marketing, and full-funnel marketing. Familiarity with performance analytics platforms (Google Analytics, Triple Whale, Northbeam, Haus, Measured, etc.). Strong communication skills with the ability to collaborate across cross-functional teams Experience in omni-channel marketing, including retail, wholesale, and direct-to-consumer mediums Ability to work collaboratively with cross-functional teams Ability to implement and learn new systems and processes quickly Adaptability in a fast-paced, dynamic business environment Excellent communication and problem-solving skills Proficiency in Microsoft Excel, Google Sheets and other data analysis tools Effective presentation of information and strong verbal & written communication skills Goal-oriented, with high standards of honesty, ethics, and personal accountability Awareness of market trends and consumer tastes Prefer knowledge of lifestyle/footwear market Tools To Utilize: Paid Media & Ad Management Platforms (Meta, Google, and TikTok Ads Managers) Analytics & Attribution Tools (GA4, Northbeam, Triple Whale, Haus, Measured, Segment, Amplitude, Mixpanel, etc.) Audience Segmentation & Retargeting (Klaviyo, Postscript, Heap Analytics, etc.) First Party Signal ID Matching tools: (Black Crow, Elevar, Blotout, Aimerce, etc.) Creative and Landing Page Analysis (Motion App, Fermat, Marpipe, Unbounce, Hot Jar, Clarity, etc.) Location & Office Structure: This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines. Compensation: The salary range for this position is $80,000 to $110,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position. Benefits and Perks: Complimentary chef prepared breakfast and lunch provided Monday - Thursday Generous product gift program and all brand discounts Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark Company bonus program 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations Wellness program, including but not limited to in-office gym and group fitness classes Medical, Dental, Vision insurance in accordance with plan guidelines Company paid life insurance 401k with employer match in accordance with plan guidelines 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year Paid beach and giveback days, bi annual team building events and other in person celebrations Work with talented and great people who share a love of the ocean lifestyle OluKai is a Certified B Corporation with paid company service days Dog friendly office Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at ***************. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
    $80k-110k yearly 60d+ ago
  • Director Recruitment Marketing and Operations

    Security Director In San Diego, California

    Senior manager of marketing job in Irvine, CA

    Allied Universal , North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you will be part of a team that contributes to a culture that positively impacts the communities and customers we serve. Job Description Allied Universal is hiring a Director, Recruiting Enablement. The Director of Recruiting Enablement leads strategic initiatives to enhance talent attraction, streamline recruiting operations, and elevate the candidate experience across a high-volume enterprise. This role partners with senior leaders and vendors to deliver data-driven insights, process improvement, and scalable solutions. RESPONSIBILITIES: Recruiting Operations: Lead and mentor a recruiting enablement team while guiding national recruiting leaders to improve recruiter efficiency and effectiveness Leverage recruiting insights to guide business and talent leaders, enabling team-focused strategies that close performance gaps while ensuring client success and satisfaction Ensure requisitions are accurate and optimized Maintain career site pages to drive Search Engine Optimization (SEO)/Answer Engine Optimization (AEO) performance, applicant flow, and candidate engagement Monitor recruiting performance using iCIMS, Domo, and vendor dashboards, troubleshooting job posting issues, API errors, and applicant flow anomalies Partner with field and business unit recruiting leaders to lead acquisition integration activities, including job posting strategy, systems and vendor alignment, requisition transition, job advertising, and cost synergies Vendor and Budget Management: Oversee vendor strategy and ongoing partnership, including selection, contract negotiation, onboarding, renewals, and performance Participate in quarterly business reviews (QBRs) and assess vendor innovation roadmaps Analyze candidate attraction dashboard trends measuring applicant flow, source performance, and campaign ROI, providing actionable insights to inform strategy Manage the recruiting budget, validate invoices, and align spend with cost-optimization goals Recruitment Marketing and Branding: Partner with Marketing, outside vendors, and internal leaders to deliver consistent employer brand messaging across campaigns Manage programmatic paid media job advertising with vendors to maximize return on investment (ROI), improve candidate quality, and reduce Cost Per Application (CPA) Lead team involvement in marketing initiatives, ensuring alignment with recruitment goals and candidate engagement strategies QUALIFICATIONS (MUST HAVE): Must possess one of the following: Bachelor's degree in Human Resources, Business, or related field of study Associate's degree in Business, or related field of study with minimum of ten (10) years in a leadership role guiding teams or influencing recruiting strategy High school diploma or equivalent with a minimum of twelve (12) years in a leadership role guiding teams or influencing recruiting strategy Minimum of five (5) years in a leadership role guiding teams or influencing recruiting strategy Minimum of five (5) years of proven success in program management, including vendor oversight, recruitment operations, and process optimization Proven leadership managing small teams and influencing national recruiting leaders to drive operational excellence, recruiter efficiency, and process improvements Analytical and strategic thinking; skilled at identifying trends, solving complex problems, and implementing data- driven solutions that enhance processes, culture, and business outcomes Accountable communicator and stakeholder manager; able to influence across all levels, build collaborative relationships, and take initiative to deliver results Operational and financial expertise, including managing budgets, vendors, Applicant Tracking Systems (ATS), SEO/AEO, programmatic advertising, and recruiting technology Agile, proactive, and results-oriented, with strong project management, sound judgment, and the ability to pivot priorities in a large, matrixed organization Hands-on recruiting expert, self-motivated and persuasive, with the ability to lead change, optimize recruiting operations, and partner effectively across teams and leadership Creative and strategic mindset, experienced in developing programmatic campaigns, and candidate engagement strategies PREFERRED QUALIFICATIONS (NICE TO HAVE): Master of Business Administration COMPENSATION AND BENEFITS: Base salary range $90,000 to $105,000 based on experience and location, with a 20% bonus opportunity Medical, dental, vision, basic life, AD&D, retirement plan and disability insurance Eight paid holidays annually, five sick days, and four personal days Vacation time offered at an accrual rate of 3.08 hours biweekly. Unused vacation is only paid out where required by law. Closing Allied Universal is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race/ethnicity, age, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, protected veteran status or relationship/association with a protected veteran, or any other basis or characteristic protected by law. For more information: *********** If you have any questions regarding Equal Employment Opportunity, have difficulty using the online system and require an alternate method to apply, or require an accommodation at any time during the recruitment and/or employment process, please contact our local Human Resources department. To find an office near you, please visit: ***********/offices. Requisition ID 2025-1472570
    $90k-105k yearly Auto-Apply 14d ago
  • Marketing Insights & Analytics Manager

    Vuori Clothing 4.3company rating

    Senior manager of marketing job in Carlsbad, CA

    Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success. Job Description We're seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You'll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels-bringing clarity to complexity and driving smarter decisions at every level of the organization. What you'll get to do: * Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy * Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams * Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework * Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs) * Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies * Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency * Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development. Qualifications Who you are: * Bachelor's degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred. * 7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field * Experience working in DTC, retail, or apparel industries * Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.) * Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights * Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery) * Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies * Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership * Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams * Strong analytical and strategic thinking skills * Positive, cooperative attitude and strong interpersonal skills * Experience managing and partnering with multiple research suppliers Preferred experience: * Experience with Measured incrementality testing platform * Experience with global research and Go-To-Market (GTM) integration * Experience informing marketing creative briefs with data-backed insights * Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development. * Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation. Additional Information Our investment in you: At Vuori, we're proud to offer the following to our employees: * Health Insurance * Savings and Retirement Plan * Employee Assistance Program * Generous Vuori Discount & Industry Perks * Paid Time Off * Wellness & Fitness benefits The salary range for this role is $109,000 per year - $140,000 per year. This role is bonus eligible. Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.
    $109k-140k yearly 59d ago

Learn more about senior manager of marketing jobs

How much does a senior manager of marketing earn in Vista, CA?

The average senior manager of marketing in Vista, CA earns between $99,000 and $170,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.

Average senior manager of marketing salary in Vista, CA

$130,000

What are the biggest employers of Senior Managers Of Marketing in Vista, CA?

The biggest employers of Senior Managers Of Marketing in Vista, CA are:
  1. Vuori
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