Marketing Specialist
Senior Manager Of Marketing Job In Battle Creek, MI
Join Kellogg Community Credit Union as a Marketing Specialist out of our Second Street branch in Battle Creek!
The Marketing Specialist role is a critical position to the organization. The Marketing Specialist helps the Credit Union to grow by developing and implementing integrated marketing strategies that support organizational goals. The ideal candidate will be an ambitious self-starter who has the ability to work both independently and with a team while meeting deadlines, ensuring brand consistency, and high-quality work.
Responsibilities:
Develops and implements marketing campaigns that align with KCCU Strategic Planning initiatives.
Partners with the Credit Union's Marketing Customer Information File (MCFI) vendor to develop and launch direct mail and email campaigns.
Conducts market research and makes recommendations for campaigns and promotions, as well as product enhancements.
Interacts regularly with various media and creative agency vendors and builds and fosters relationships.
Effectively writes, distributes, and completes public relations activities and press releases.
Assists team members with Marketing related requests.
Interacts regularly with members, and team members, and builds and fosters relationships.
Performs other job duties as assigned.
Requirements:
Bachelor's degree in Marketing, Public Relations, Advertising, or a related field
Three to Five years similar or related experience
Excellent written and oral communication skills
Strong soft skills
Strong computer skills including the Microsoft Suite
Ability to resolve interpersonal conflict and miscommunications.
The ideal candidate will have strong availability Monday - Friday 8:30am to 5:30pm. This position is located in Battle Creek, Michigan.
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Mobility Marketing Communications Manager
Senior Manager Of Marketing Job In Marshall, MI
Eaton's Industrial Sector is hiring a Marketing Communications Manager for our Mobility group ($4B) in Michigan. This role reports directly to the Director of Global Marketing and leads a team of 7. This position requires 10% travel. The Mobility Marketing Communications Manager has global responsibility for developing the segment positioning, integrated marketing strategy and associated demand generation activities for the Mobility segment. This is a pivotal role that will work closely with commercial leaders of the segment, business units, sales, and field marketing organizations to design and develop integrated marcom campaigns.
This role will position Eaton as a thought leader and preferred partner on the most important power management challenges facing customers. Driving measurable and significant improvements in customer awareness, consideration, and demand generation for strategic Mobility businesses through tailored and engaging content will be expected. This role will be responsible for leveraging regional and business unit input in the development of campaign strategies while prioritizing resources to support strategic initiatives.
**What you'll do:**
- Differentiating Eaton with an integrated marketing strategy that build engagement and trust between Eaton and its customers in that segment (including automotive, commercial vehicle, aftermarket/distribution) across all relevant geographies.
- Development of integrated marketing campaigns that drive profitable wins and business retention to support the Mobility Group strategic plan.
- Developing the campaign content and audience engagement strategy, as well as go-to-market approach (working closely with all relevant commercial and CoE leaders).
- Managing budget details, including Profit Plan prioritization and trade-offs across all businesses within Mobility Group, monthly accounting and alignment with Finance based on plan, and flexing plan based on market conditions and shifting priorities.
- Leading the coordination of corporate resources (software, web development/eaton.com, social media, trade shows...) and branding standards to support a consistent Eaton image.
- Leading development of the segment message map and buyer journey maps (including definition of scenarios).
- Orchestrating development and continuous data-informed optimization of integrated campaign journeys.
- Measurably contributing to the achievement of the segment growth plan by supporting buyers across each stage of their buying journey with highly relevant and useful content - accessible both through self-serve digital channels as well as the content used to support customer-to sales agent engagements.
- Defining campaign success metrics and the review cadence with all contributing teams to ensure demand generation objectives realized and continuous optimization of campaign results and customer engagement metrics.
- Working closely with sales and business units to constantly optimize campaigns based on all available engagement data including competitive benchmarking.
- Overseeing the identification of all required sales enablement materials for both direct and indirect sellers so they are able to effectively convert demand generated by campaigns.
- Accountability: Marketing campaigns support and align with Eaton's strategic growth objectives.
- Global marketing collaboration: While regional teams may directly align to sales organizations, this role is responsible for the cohesive approach of the entire global marketing communications organization.
- Managing and balancing internal/external resources based on budget, creativity, and resources available, negotiating external contracts and service agreements
**Qualifications:**
**Required Qualifications:**
+ Bachelor's degree from an accredited institution.
+ Minimum ten (10) years of marketing communications and/or product management experience.
+ Minimum two (2) years of manager of people experience.
+ Must be authorized to work in the United States without company sponsorship now or in the future.
+ No relocation is offered for this position. All candidates must currently reside within 50 miles of Galesburg MI, Marshall, MI, or Southfield, MI to be considered.
**Preferred Qualifications:**
+ Master's or advanced degree.
+ Experience developing and executing global strategy.
+ Knowledge of integrated campaign development.
+ Experience with message map creation.
+ Experience within automotive, commercial vehicle, aftermarket and/or distribution industry.
**Eaton Leaderships Attributes:**
+ Think and Act Strategically, Build Organizational Capability, Get Results and Enable a Digital Mindset across Eaton.
+ Is passionate, accountable, efficient, ethical, transparent, and focused on continuous learning.
+ We foster an environment of engagement and inclusion for all employees and act with advocacy, empathy, and accountability.
At Eaton, we strive to provide compensation and benefits that attract, engage, and retain the best talent. This includes competitive pay and a variety of benefit programs for eligible employees. The expected annual salary range for this role is $156975.03 - $230230.04 a year. This role is also eligible for a variable incentive program. _Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations._
We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.
You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.
To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at ************** to discuss your specific need. Only accommodation requests will be accepted by this phone number.
We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
Product Marketing Lead, Small Business Advertising
Senior Manager Of Marketing Job In Lansing, MI
Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.
**Required Skills:**
Product Marketing Lead, Small Business Advertising Responsibilities:
1. Manage a portfolio of products that help the smallest businesses on our platform reach new and existing customers through better tools, surfaces, and advertiser experiences.
2. Leverage expertise partnering with product and sales leaders to oversee the development of portfolio-level product strategies across technical expertise business tools.
3. Responsible for driving multi-year product strategies at the portfolio-level and shepherding product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing Communications, and other cross-functional partners to bring our products to market.
4. Will partner with cross-functional team leaders to develop go-to-market plans globally and quarterback launces to drive adoption of our advertising solutions, leveraging market research, data, and customer insights in service of objectives.
5. Telecommuting is permitted from anywhere in the U.S.
**Minimum Qualifications:**
Minimum Qualifications:
6. Requires a Bachelor's degree (or foreign equivalent) in Business Administration, Marketing, Analytics, Foreign Policy, International Politics, Economics, Communications, or a related field and five years of progressive, post-baccalaureate work experience in job offered or analytics-related occupation. Requires five years of experience in the following:
7. 1. Developing marketing solutions for applications or software at company-level scale.
8. 2. Understanding product goals, identifying opportunities, and making decisions based on the impact to internal and external users.
9. 3. Creating reports to articulate marketing objectives.
10. 4. Gathering product specifications data, user experience data, and market research to develop tailored marketing strategies for unique territories and products.
11. 5. Understanding and interpreting market research.
12. 6. Leading end-to-end marketing processes across multiple projects.
13. 7. Developing marketing goals, identifying opportunities in a global market, and making strategic marketing decisions based on impact to the company.
14. 8. Partnering with cross-functional team leaders to drive marketing strategies with a consumer-centric approach leveraging consumer insights and best practices.
**Public Compensation:**
$217,980/year to $257,180/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Leasing and Marketing Manager
Senior Manager Of Marketing Job In East Lansing, MI
Exciting Opportunity: Leasing & Marketing Manager (Student Housing)
CORY is hiring a Leasing & Marketing Manager who is passionate and driven about multifamily real estate, ready to innovate and make a real impact every day.
About Our Client:
Our client is a national leader in the real estate industry, dedicated to providing the best services to their residents.
Your Responsibilities as a Leader:
Develop leasing strategies to enhance the reputation and image of the company.
Build professional community relationships, and cultivate relationships with potential residents and vendors.
Track and analyze marketing efforts, use data and analytics to find gaps; propose and execute ideas to strengthen our marketing approach and efforts.
Train and supervise a team of Leasing professionals.
Stay current on market trends and admission standards for competition.
Adhere to all compliance regulations and housing laws.
The Skills & Experience You Possess:
3-5 years of property management experience
Student housing experience preferred
Excellent communication skills
Unmatched dedication to customer service
Strong computer program knowledge such as Word, Excel, and Entrata.
Perks and Benefits You'll Receive:
Competitive salary and bonuses
FREE on-site apartment
Relocation assistance is available
How to Apply & Be Selected:
Send your resume to resumes@coryexecutive.com, and our team will reach out with the next steps if selected.
Want to join The CORY Network?
Check out CORY job listings and join our newsletter for upcoming opportunities that align with your professional goals.
Sr. Manager, Marketing Analytics & Insights, Marketing Applied Sciences Team
Senior Manager Of Marketing Job In Lansing, MI
**The Role** The Senior Manager of Marketing Analytics & Insights is the internal expert in transforming raw marketing data into actionable insights and data products that empower brands to track KPIs, identifying opportunities, and optimizing marketing strategy. This leader will drive the development of a holistic analytics framework, from integrating and processing multi-channel marketing data to generating real-time, personalized recommendations that enhance campaign performance.
This individual has technical expertise in the creation of data assets, system architecture and dashboard tools and analytic data products from a marketing and media discipline. They have experience on identifying insights from the analysis of media channels (i.e., TV, Display, Paid Search, Paid Social, Programmatic, etc), measurement of ROAS lift, and coordination of tactics.
This global role involves partnering with stakeholders in corporate and vehicle brands and GM Marketing teams to ensure adoption and utilization of insights, dashboards and data products, and optimization tools. They will champion the value of data-driven insights and analytics, acting as an ambassador for the Enterprise Data, Analytics, and Insights team. Additionally, they will cultivate the growth of your team through mentorship and education, ensuring the delivery of high-impact insights. Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.
**What You'll Do**
+ Leading the transformation of raw data from multiple marketing channels (social, email, PPC, organic) into actionable insights and scalable data productsin a cloud environment.
+ Developing frameworks that tracks marketing KPIs, drive automation that surfaces opportunities and anomalies, and provide recommendations for marketing optimization.
+ Generating data-driven recommendations that feed into experimentation, campaign activation, and ongoing marketing strategy.
+ Tracking and evaluating the effectiveness of marketing initiatives, measuring KPIs, calculating ROI, and monitoring budget efficiency across channels, in partnership with our measurement science team.
+ Benchmarking marketing performance against industry standards.
+ Creating customizable analytics / data products and automated solutions to cater to diverse stakeholder needs, enabling data-driven decision-making across the organization.
+ Leveragingdata, machine learning, models, and automationto support scenario planning, "what-if" analysis, and budget allocation optimization.
+ Mentoring, developing, and coaching a team of analytics practitioners, fostering a culture of continuous learning and growth.
+ Aligning the team's work with the broader enterprise data strategy, ensuring they contribute to driving business outcomes.
**Required Qualifications**
+ 9+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
+ 5+ years working with a marketing / media team on shared objectives.
+ 2+ years of experience successfully leading technical teams or work.
+ Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
+ Expertise in programming languages such as Python, SQL, Java, Scala, or R, with deep knowledge of data manipulation, optimization, and performance tuning.
+ Extensive experience with advanced big data frameworks and tools like Hadoop, Apahe Spark, Kafka, for processing and analyzing large-scale datasets.
+ In-depth knowledge and hands-on experience with cloud platforms like Azure, AWS, Databricks or Google Cloud, and their data services.
+ Mastery, leadership, and innovative design using data engineering tools and frameworks for building highly scalable and efficient data pipelines.
+ Expert-level proficiency in data modeling techniques, database design principles, and mastery of relational databases (e.g., MySQL, PostgreSQL) and NoSQL databases (e.g., MongoDB, Cassandra).
+ Consistently thinks strategically and aligns data engineering initiatives with broader business goals and objectives, driving innovation, efficiency, and revenue growth opportunities.
+ Excellent communication and interpersonal skills to effectively collaborate with stakeholders, understand their requirements, and deliver data solutions that meet their needs.
+ Models and coaches advanced problem-solving skills to identify and resolve complex data engineering challenges, and the ability to think critically to optimize data processes and workflows.
+ Manages and influences roadmaps and delivery methods affecting project delivery methods for the data engineering workforce, ensuring onboarding and adoption success.
+ Consistently models a strong commitment to continuous learning and creates spaces for teams to stay updated with the latest advancements in data engineering technologies and driving innovation within the organization.
**Additional Job Description**
This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
\#LI-CC1
**About GM**
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
**Why Join Us**
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
**Benefits Overview**
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
- Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
- Company and matching contributions to 401K savings plan to help you save for retirement;
- Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
- Tuition assistance and student loan refinancing;
- Discount on GM vehicles for you, your family and friends.
**Diversity Information**
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
**Equal Employment Opportunity Statements**
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, "protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at ************. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
We are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:
**Our Company (**************************************************
**Our Culture**
**How we hire (************************************************
Our diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.
**Explore our global location** **s**
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Manager, Marketing Communications
Senior Manager Of Marketing Job In Lansing, MI
_FUJIFILM Healthcare Americas Corporation is a leading innovator in diagnostic and enterprise imaging solutions designed to meet the evolving needs of healthcare across prevention, diagnosis, and treatment. Fujifilm's medical imaging portfolio includes solutions for digital radiography, mammography, computed tomography, magnetic resonance imaging, ultrasound, endoscopy, and endosurgery. The Synapse Enterprise Imaging portfolio provides healthcare professionals with the imaging and data access needed to deliver a complete patient record. REiLI , Fujifilm's artificial intelligence initiative, combines Fujifilm's rich image -processing heritage with cutting-edge AI innovations to inspire a new tier of clinical confidence. The In-Vitro Diagnostic portfolio provides the golden standard of molecular based immunoassay technology for liver surveillance, cutting edge clinical diagnostic chemicals for leading laboratories across the country and diagnostic chemicals for OEM white labeling products. The company is headquartered in Lexington, Massachusetts. For more information, please visit_ _healthcaresolutions-us.fujifilm.com_ _._
**Job Purpose** **-** The Manager of Marketing Communications is responsible for planning, organizing, and implementing all marketing communications activities and materials including internal and external event planning and strategies, digital content development and support, digital sales enablement tools lead, content generation for trade events, digital advertising, and online communication efforts including e-mail, web, and social media. This role works within the Medical Informatics Business Unit (BU), specifically with the Marketing Communications team, and in collaboration with BU product management and downstream marketing to develop and execute the communications strategy. This role will work in support of marketing goals and objectives to effectively represent the company's Medical Informatics products and services and drive interest and demand among target audience segments
_FUJIFILM is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law._
_In the event that COVID-19 vaccine mandates issued by the federal government, or by state or local government become effective and enforceable, the Company will require that the successful candidate hired for positions covered under relevant government vaccine mandate(s) be fully vaccinated against COVID-19, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption._
_Applicants to positions where vendor credentialing or other similar requirements exist to enter facilities will be required to comply with the credentialing requirements of the facilities, including complying with vaccine requirements._
_For all positions, the Company encourages vaccination against COVID-19 and requires that the successful candidate hired be willing to test for the COVID-19 virus periodically and wear a face covering indoors as required, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption._
**External US**
**Duties and Responsibilities:**
+ Develops corporate and product communications strategies in alignment with BU marketing goals and objectives using an integrated mix of communications channels and tactics.
+ Collaborates within the BU on clinical specific messaging and delivery both internally and externally.
+ Recommends communications tactics, budget allocation, and activities for the expression of approved strategies. Prepares communication project briefs outlining project's goals, scope, pertinent background information, content, creative parameters, timing, and budget.
+ Establishes metrics & KPI's for success with each campaign and communications strategy.
+ Manages BU advertising budget for accurate tracking including reconciliation with vendors, finance department, and additional cost centers.
+ Identifies informational needs for communication tactics by working with Directors, Downstream marketing, and Product/Marketing Managers of functional groups. Coordinates and manages creative briefings with input from appropriate parties.
+ Adheres to the Company's quality and regulatory compliance requirements, without exception, and ensures that all job duties inherent in the position description are performed in accordance with established policies and procedures.
+ Identifies, contracts, and manages appropriate outside resources and agencies required to execute marketing communication activities. Clearly expresses in writing performance expectations for said resources and ensures the quality of all contracted deliverables.Establishes and manages vendor budgets and prepares monthly spending analyses reporting budget compliance or variation.
+ Plans and manages photo shoots, video productions, and editing sessions.
+ Manages fulfillment services including vendor relations and inventory management.
+ Supports all Public Relations, Employee Communications, Event, and E- Communications efforts. Collaborates closely with Fujifilm Holdings group and identifies synergies and ways to leverage shared company resources.
+ Develops marketing communication materials required to support marketing plans and programs. Maintains print and electronic libraries for use in advertising, brochures, internet development, presentations, and trade shows. Prepares routine reports and variousdocuments to measure various sales and promotional communications effectiveness.Prepares budgets and project tracking.
+ Assists product management with communications media and advertising materials toeffectively represent the company's products and services to customers and prospects. Plansand manages all marketing communications activities. Supports content generation fortrade, event, print and e-based communication efforts including e-mail, web, and socialmedia.
+ Works with internal events manager and outside agencies to support Company and BUtrade show presence and associated promotional communications campaigns.
+ Comply with all applicable U.S. Food and Drug Administration (U.S. FDA) medical deviceregulatory requirements, applicable ISO 13485 standard requirements and all otherapplicable laws, regulations, and standards.
**Qualifications**
Experience
+ **_At least five years' marketing communications or advertising experience in the healthcare space,_** agency and/or client-side, IT, and B-2-B space.
+ Experience with online communications, demand generation, lead nurturing, media planning, events, and trade show marketing.
+ High attention to detail and project management skills with proven experience in managing projects and campaigns to successful on-time completion.
+ Demonstrated ability to manage a variety of assignments simultaneously.
Educational Requirements
+ Bachelor's degree in journalism, marketing, communications, or advertising.
Special Skills or Other Job Requirements:
+ Excellent written and verbal communication skills.
+ Effective communication skills to work within healthcare product management, Sales and company communications to tell the clinical story.
+ Strong presentation and analytic skills.
+ Must be proficient using Microsoft Office, digital marketing, and Sales enablement tools such as **_Salesforce, HubSpot, Pardot, Showpad, etc_** .
**Physical Requirements:**
The position requires the ability to perform the following physical demands and/or have the listed capabilities.
+ The ability to sit up 75-100% of applicable work time.
+ The ability to use your hands and fingers to feel and manipulate items, including keyboards, up to 100% of applicable work time.
+ The ability to stand, talk, and hear for 75% of applicable work time.
+ The ability to lift and carry up to ten pounds up to 20% of applicable work time.
+ Close Vision: The ability to see clearly at twenty inches or less.
**Travel:**
+ Occasional travel to exhibits, Fujifilm site locations, and customer sites. Travel requirement is approximately 25%.
**Job Locations** _US_
**Posted Date** _1 week ago_ _(11/25/2024 6:02 PM)_
**_Requisition ID_** _2024-32561_
**_Category_** _Marketing_
**_Company (Portal Searching)_** _FUJIFILM Healthcare America Corporation_
Manager, Property Insurance Product Line Management
Senior Manager Of Marketing Job In Lansing, MI
AF Group (or any Emergent Holdings) employees who cannot access our internal job board “Opportunity Marketplace”, please contact Trish Mylek for assistance.
This position will provide leadership in building and maintaining a culture of Commercial Property underwriting excellence along with leading product and market development strategies. This Manager role will provide technical direction to each operating unit's underwriting department by providing clear guidelines on operating unit risk appetite, establishing quality standards, controls and audit capabilities. In addition, the Manager will assist in developing and monitoring tools to support the profitable writing of this business, while monitoring the book of business to address needed changes to improve profitability. This role will be responsible for Property, Inland Marine, Ocean Marine, Crime, and Surety lines of business, and may further expand into Equipment Breakdown and Cyber coverages over time, based on the needs of the business.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Strategy development and implementation of complex product strategies and risk appetite for new and existing Commercial Property business, including strategies to improve retention and profitability.
Determines and prioritizes the core functions and features of existing and new products and prioritizes changes with IT to implement enhancements.
Responsible for researching and addressing internal and external emerging trends in support of business cases for opportunities to improve workflow, mitigate risks, and improve customer satisfaction with the product management process. Assess rate changes in rate reviews, while developing solutions that balance rate need and market conditions in order to support the Company's targets for profitable growth and retention.
Monitor the Commercial Property line of business through Compliance and Underwriting Quality audits to review underwriting standards and processes. Ensure improvement of business found to have recommendations. Review referrals for the line of business for higher-hazard risks and complex, large risks.
EDUCATION AND EXPERIENCE
Relevant combination of education and experience may be considered in lieu of degree.
Bachelor's degree in business, finance or another related field required.
Eight years of progressively more responsible work experience in Commercial Property insurance which must include Commercial Property underwriting, with a strong focus on underwriting, product management and regulatory issues required.
Five years of increasing managerial responsibilities with demonstrated leadership abilities required.
Progress towards, or completion of, industry-recognized professional designations (i.e., IIA, AIU, CPCU, ARM) highly preferred.
OTHER SKILLS AND ABILITIES
Expert knowledge of the underwriting discipline and evaluation of underwriting performance based on financial analysis including rate, reserve adequacy, operational, planning and product reviews.
Excellent analytical, organizational, and problem-solving skills, and managerial level skills in managing ambiguous situations and issues. Ability to diagnose and develop recommendations to solve unique business unit and customer problems.
Knowledge of the commercial property industry and practices with respects to legal, regulatory, and administrative procedures; tools and techniques for assessing exposure, risks, trends, pricing, and portfolio analysis at various levels.
Knowledge of finance, accounting and actuarial concepts and practices as applied to commercial property insurance; understands financial and actuarial tools and standards; can access and understand major corporate financial reports; can describe key issues of various financial units; and is aware of financial goals and measures of key competitors.
Knowledge of effective rate reviews/rate changes. Effective analysis of state rate needs, recommendations, ability to gain consensus and implementation within responsible departments and operating units.
Knowledge of practices, tools, and techniques to attract, retain and service target customers, maximizing company profit objectives.
Knowledge of policy language and endorsements to tailor new or manuscript coverages to meet customers' needs.
Knowledge of reinsurance activities, processes, tools, and considerations.
Excellent verbal and written communication skills.
Demonstrated drive, determination, and persistence to achieve annual revenue targets.
Presentation skills and confidence to present company and product in one-on-one settings or to large gatherings.
Strong project management skills.
Action-oriented approach to solving business problems.
Demonstrate a high degree of trust through demonstrated personal integrity, ethics, and a commitment to doing the right thing.
Ability to proactively recognize opportunities to achieve the best results.
Ability to create a positive working environment within unit. Seek out opportunities that further develop, track, evaluate and effectively communicate feedback to others.
Ability to work independently.
Solid strength in research leadership skills.
Ability to look at things in new and innovative ways to benefit the business and positively impact profitability and sales results.
SUPERVISORY RESPONSIBILITIES
Directly supervises a varied number of employees in the designated department(s). Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
ADDITIONAL INFORMATION
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. This does not constitute a contract for employment.
AF Group (or any Emergent Holdings) employees who cannot access our internal job board “Opportunity Marketplace”, please contact Trish Mylek for assistance.
WORKING CONDITIONS:
Work is performed in a virtual office and onsite office setting with no unusual hazards. Travel is required.
The qualifications listed above are intended to represent the minimum education, experience, skills, knowledge and ability levels associated with performing the duties and responsibilities contained in this job description.
Pay Range - Actual compensation decision relies on the consideration of internal equity, candidate's skills and professional experience, geographic location, market, and other potential factors. It is not standard practice for an offer to be at or near the top of the range, and therefore a reasonable estimate for this role is between $102,400 and $171,500*.
We are an Equal Opportunity Employer. Diversity is valued and we will not tolerate discrimination or harassment in any form. Candidates for the position stated above are hired on an "at will" basis. Nothing herein is intended to create a contract.
*Pay Range increases by 10% to reflect markets with greater cost of living (i.e. NY, IL, CA, CT, MD, NJ, MA).
#LI-TM1 #AFG
Director of Marketing
Senior Manager Of Marketing Job In East Lansing, MI
* Full-time ** Join Our Team as the Director of Marketing at Douglas J **Employment Type:** Full-Time, Senior
With over 55 years of history, Douglas J remains a family-owned business, operating high-end Salons/Spas and schools across Michigan, Nebraska, and Tennessee. We're dedicated to offering better opportunities for industry professionals wherever a Douglas J location is present. Our mission is clear: deliver exceptional guest experiences, develop the next generation of beauty professionals, and make a meaningful impact in the communities we serve.
We're looking for a strategic and driven Director of Marketing to help shape the future of our brand.
**Job Description**
**What You'll Do:**
As the **Director of Marketing**, you will:
**Lead a High-Performing Team:**
Mentor and inspire a dedicated in-house team, including a Graphic Designer, Social Media team, and Marketing Specialist, while also managing relationships with external agencies. You'll set the tone and direction for a collaborative, high-performing team that executes creative and data-driven campaigns.
**Drive Growth in Student & Guest Traffic**
Your focus will be on developing and implementing marketing strategies that attract prospective students to our schools and drive guest bookings in our salons. You'll create integrated marketing plans that grow our presence and bring new guests and students through our doors, ensuring we remain a leader in the beauty and wellness industry.
**Develop & Execute High-Impact Marketing Strategies**
You'll be responsible for developing and implementing a comprehensive marketing strategy that covers everything from digital marketing to community outreach. With a budget of ~$1.5M, you'll ensure that each initiative maximizes ROI and contributes to both immediate growth and long-term brand building.
**Leverage Data & Analytics**
Data is at the core of our marketing decisions. You'll use analytics to measure the effectiveness of campaigns, adjust strategies based on performance, and ensure we're optimizing our marketing spend to meet our goals. Your insights will help guide decision-making and keep us on track for growth.
**Collaborate with Leadership & Location Teams**
You'll work closely with company leadership and teams across all Douglas J locations to align marketing initiatives with our overall goals. By understanding the unique needs of each location, you'll tailor strategies to ensure that our marketing supports both local and company-wide success.
**Innovate with Digital & Social Media**
You'll stay up to date with the latest industry trends and digital tools to ensure our marketing strategies are fresh, relevant, and effective. By tailoring these strategies to the specific needs of our location teams, you'll create impactful social media campaigns and paid media strategies that drive real results and resonate with both prospective students and guests.
**Qualifications**
**What We're Looking For:**
* A strategic marketing leader with 7+ years of experience in senior marketing roles, leading teams, and working with external agencies.
* Proven expertise in digital marketing, SEO/SEM, social media, and content strategy, with a track record of executing innovative campaigns.
* Strong leadership and mentoring skills to inspire and grow our internal Marketing team.
* Ability to manage marketing strategies across multiple brands and locations, ensuring alignment with company-wide goals.
* A visionary mindset with the ability to develop strategies that drive sustained success.
**Additional Information**
**Why You'll Love Working with Us:**
* Be part of a company with over 55 years of growth, expansion, and evolution in the beauty industry
* Competitive pay
* Discounts on salon products and services
* Affordable insurance benefits and a 401(k) with a company match
**Job Location**
Director of Marketing
* 331 E Grand River Ave, East Lansing, MI 48823, USA
* Full-time
Strategy Director, Nomenclature
Senior Manager Of Marketing Job In Lansing, MI
...** The Strategy Director, Nomenclature is responsible for overseeing our Global nomenclature output in collaboration with brand operations and the nomenclature program management lead. In this role you will bring your strategic skills and nomenclature specialism to cut through our current state of complexity and help to manage the volume of names we process weekly, monthly and annually. As such you will implement new strategic systems, simplify our prioritization matrix for naming, proactively educate the organization on how to come to our team and the value we bring, work with multiple internal stakeholders, author briefs, manage a T1 and a T2 naming agency engagement, and at times creatively ideate names. You will also work closely with our legal trademarking team to streamline trademark decisions using your strategic framework and guidance.
**What you'll do...**
+ Lead the completion of nomenclature strategic frameworks (working with our T1 agency). These will include:
+ Framework for prioritization
+ Strategic approach to approvals
+ Double click naming architectures for business units (working off our brand architecture)
+ Drive excellence and consistency through our approach to naming with the following outputs
+ Author naming briefs (light-touch positionings for the products and features that don't yet have them but still require a name to meet timelines)
+ Ideate names when agency resource isn't available or to meet a quick turn around deadline
+ Frameworks to define which trademarks we hold on to (to be created with the legal trademarking team)
+ Evolve and maintain a comprehensive nomenclature system that aligns with the company's brand identity, target audience, and overall business objectives
+ Consult on the naming of Ford products, services, and projects (internal and external), from generating and evaluating ideas through to presenting recommendations
+ Oversee a suite of different approaches to rapidly test names and to gather customer insight (including existing customer insight within the business) to inform naming briefs
+ Analyze data from market research, customer feedback, and sales reports to understand the effectiveness of existing names and to inform future naming decisions
**You'll have...**
+ Relevant experience leading nomenclature strategy in a large matrixed organization.
+ 5+ years working in brand strategy and nomenclature brand side or agency
+ 3+ years leading nomenclature projects brand side or agency
**Even better, you may have...**
+ At least 2 years working on the brand side in a direct stakeholder facing role
+ Experience writing brand strategy/ naming briefs
+ Experience in naming that spans hardware, software, products, services and experiences
+ Concrete example of products that you've named
+ Experience managing stakeholders in a matrixed environment
+ Ability to commission research and analyze data
+ Experience managing for complexity and volume
+ Experience implementing intake systems
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, vision and prescription drug coverage
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays, including the week between Christmas and New Year's Day
Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:
***************************
This position is a leadership level 4.
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States.
We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call **************.
\#LI-Hybrid
**Requisition ID** : 37238
Sr. Director Partner Ecosystem - System Integrator Business Development
Senior Manager Of Marketing Job In Lansing, MI
The Senior Director Partner Ecosystem for System Integrators will be responsible for managing America's system integration partners as well as being the GE Vernova manufacturing face to our system integration and engineering firm customers for GE Vernova's industry leading manufacturing solutions. Responsibilities will include business development to grow the sales pipeline through partner influence, onboarding of new partners, partner performance and certification levels, lunch and learn programs, specification influence, analyst interaction, keynote speaking, and strategic initiatives with a focus on Automation, Historian, and MES enablement of the system integration ecosystem.
This role reports to the GE Vernova Chief Partner Officer within the Global Manufacturing Proficy Commercial team. Your responsibilities will include leading and contributing toward the development of the GE Vernova Proficy System Integration program and other strategic commercial partnerships within the region and key verticals such as Water, Food & Beverage, Consumer Packaged Goods, Automotive, etc.
As part of the Commercial team, you will work closely with Pre-Sales, Sales, Commercial Operations, Services, Product and Marketing, Deal Desk, Support, and Legal while supporting these Partners. In the team sport of Manufacturing sales, you will be the primary driver of partnership engagement for sales of software licenses and subscriptions to the market. The objective of every partnership is to drive mutual business growth, deliver unparalleled customer success and position GE at the heart of the new Industrial Internet.
****
**Roles and Responsibilities**
+ Develop and implement ecosystem partnership plans to identify and build relationships with relevant decision makers and influencers to enable effective two-way flow of information and resolution of issues. Manage ongoing relationships to ensure their needs are met, providing themes, summary analyses, and recommendations for changes based on partner input.
+ Initiate and lead the enablement and delivery of a program (e.g., demo, sales, implementation support) to give assurance that intended outcomes are identified and achieved. Ensure certified integration partners have available and necessary tools, training and resources for new product releases and upgrades.
+ Define appropriate metrics, assess activities, and recommend improvements based on metrics and analyses. Work with Commercial Operations to provide funnel and forecasting for integrators through our channel partners in SFDC.
+ Coordinate cross-functional teams (e.g., sales, marketing, products) to align implementation of initiatives around prioritized customer segments targeted by vertical integration partners (ie. Water/Wastewater, Food/Beverage, Consumer Packaged Goods, Automotive, etc.). which includes collaboration with marketing and product teams.
+ Maneuver comfortably through complex policy, process, and people-related organizational dynamics. For example, appreciates the main elements of the organizational culture and politics; gives others advice on how to operate effectively. Brings initiatives to the attention of those who can act as champions and advocates.
+ Working with our marketing and product team regarding Analyst inquiries.
+ Create articles with key certified partners for Industry magazines and blogs.
+ Role includes channel and direct sales support for quoting, proposals, marketing, deal desk, customer events, and customer facing requirements.
+ Utilizes in-depth knowledge of Automation, Historian, and MES product lines, vertical markets such as Food & Beverage and Consumer Packaged Goods, partnerships with regional system integrators, and involvement with regional trade associations.
+ Has knowledge and awareness of competition such as Rockwell, Siemens, AVEVA, and Ignition and the factors that differentiate them in the market.
+ Uses sound judgment and has some ability to propose different solutions outside of set parameters to address more complicated, day-to-day problems with projects, product lines, markets, sales processes, or customers. Ability to prioritize information for decision making. Uses technical experience and analytical thinking. Uses multiple internal and limited external sources outside of own teams to arrive at decisions.
+ This role will mainly be an individual contributor which requires strong interpersonal skills. Acts as a resource for colleagues with less experience. May lead small projects with low risks and resource requirements. Explains information; developing skills to bring team members to consensus around topics within field. Conveys performance expectations and may handle sensitive issues.
+ Be comfortable spanning multiple levels and job functions - including senior executive, engineering / architect, marketing & sales, training, etc.
+ Monitor ongoing project delivery for "in process" Customer projects involving our partners while also using tools like Dodge, ConstructConnect, etc. track specifications coming to bid, but also the stats on who is winning and why.
+ Develop internal and external marketing materials including "win stories" (internal - go to market focus) and "customer stories" (customer successes via GE Vernova APM partnerships).
+ Develop internal and external marketing materials including "win stories" (internal - joint go to market focus) and "customer stories" (implementation successes).
+ Support the execution of a joint mutual business plan for the top 5 partners that define target partnership outcomes and key metrics (using bowler KPIs) - including joint/influenced sales, training & skills development, implementation projects and customer success stories.
+ Actively promote digital products and solutions from GE Vernova and GE Business Units within companies such as Accenture, EY, Rovisys, etc. seeking out opportunities to ensure we are "top of mind" with targeted industry and business/sales leaders.
**Required Qualifications**
+ Bachelor's degree from an accredited university or college (or a high school diploma / GED with at least 10+ years of experience with channel or partner sales
+ This role requires advanced experience in selling Automation, Historian, and MES with 15+ years of experience
**Desired Characteristics**
+ Lean Problem Solving, Kaizen, and Hoshin methodology experience.
+ Strong oral and written communication skills that translates to presentation skills
+ Demonstrated ability to analyze and resolve problems using Excel, SFDC, Tableau, etc.
+ Ability to document, plan, market, and execute programs using quarterly review templates.
+ Ability to deliver content as a keynote speaker for industry events.
+ Established project management skills.
+ MBA preferred
+ Industry association membership preferred, ie. ISA, MESA, AWWA
Did you know that research has shown that women [and people of color] are less likely to apply to a job unless they meet 100% of the requirements? GE Vernova is committed to building an inclusive workplace where everyone feels like they belong and can bring their entire selves to work - this drives our innovation! Even if you don't meet every one of the preferred criteria in this job description, we encourage you to still apply as you might be a fantastic fit for this role, or other currently open roles.
\#LI-SG1
**Additional Information**
The salary range for this position is $137,760USD - $206,640USD. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. In addition, this position is eligible for a performance bonus.
Healthcare benefits include medical, dental, vision, and prescription drug coverage; access to a Health Coach, a 24/7 nurse-based resource; and access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services. Retirement benefits include the GE Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions, as well as access to Fidelity resources and planning consultants. Other benefits include tuition assistance, adoption assistance, paid parental leave, disability insurance, life insurance, and paid time-off for vacation or illness.
General Electric Company, Ropcor, Inc., their successors, and in some cases their affiliates, each sponsor certain employee benefit plans or programs (i.e., is a "Sponsor"). Each Sponsor reserves the right to terminate, amend, suspend, replace, or modify its benefit plans and programs at any time and for any reason, in its sole discretion. No individual has a vested right to any benefit under a Sponsor's welfare benefit plan or program. This document does not create a contract of employment with any individual.
**Additional Information**
GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer (****************************************************************************************** . Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
**Relocation Assistance Provided:** No
\#LI-Remote - This is a remote position
Manager, Product Marketing
Senior Manager Of Marketing Job In Lansing, MI
The Manager, Product Marketing, will be responsible for strengthening the Gilbarco Veeder-Roots go-to-market approach, for both Dispenser and Environmental Systems product lines. Responsibilities include consumer product marketing strategy in coordination with the product development process, distributor marketing engagement, and customer research. This position will define product marketing objectives, and work with cross-functional partners to implement respective key results.
**What You Will Do (Job Responsibilities)**
+ Develop, articulate, and champion a product marketing vision and strategy for Dispenser and Environmental Systems products, including leading product go-to-market efforts.
+ Drive coordination and alignment with cross-functional stakeholders (including Product, Digital, Brand Marketing, Sales, Finance and more).
+ Influence business direction and develop strategic product input and positioning through lens of broader vision, consumer needs, and competitive landscape.
+ Lead insights and research efforts to engage in customer segmentation and identify as well as address the needs of our customers.
+ Identify product growth opportunities through marketing efforts and work with cross-functional partners to test and implement.
+ Work cross-functionally with sales and training, strategic channel partners and product management to maximize awareness and effectiveness of pull-through strategies. Work effectively as a partner with other team leaders to drive sales and enhance the overall Gilbarco Veeder-Root brand.
+ Develop and manage the product marketing budget.
+ Lead, manage, and develop teams of product marketing professionals.
+ Evaluate product sales performance and recommend improvements.
**Who You Are (Qualifications) Educational Requirements**
+ The successful candidate will have 5-10 years of corporate product marketing/product management experience, preferably product marketing, with a record of achievement working at a senior level.
+ Marketing leadership experience with a large, well-respected, multi-brand consumer products manufacturing company or large multi-site, multi-brand retail organization.
+ Deep understanding of marketing and strategy development, with experience in product and brand consumer marketing.
+ Bachelor's Degree or equivalent experience required; Masters preferred.
+ Experience successfully leading and developing teams of marketing professionals.
+ Proficiency with Microsoft Office Suite.Expertise in Excel and PowerPoint
+ Ability to present to C-Suite level contacts in channel and sales leaders within the organization.
The base compensation range for this position is $96,800 to $ 130,000 per year. Your actual base salary will be determined based upon a number of factors which may include relevant experience, skills, location (labor market data), credentials (education, certifications), and internal equity.
Vontier partners with you and your family on your health and wellness journey. Visit VontierBenefits.com to view our benefits. We offer a premium suite of health and wellness programs for you and your family, including medical, dental, vision, disability, and life insurance. With programs for family planning from Maven Clinic to managing diabetes like Livongo, coverage for women's health, support for adult and elder care, paid parental leave, a generous 401(k) plan with matching company contributions, and more. Vontier is here for all stages of life. We also offer paid time off up to 15 days per year, 12 paid holidays per year.
The salary, other compensation, and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.
**WHO IS GILBARCO VEEDER-ROOT**
Gilbarco Veeder-Root, a Vontier company, is the worldwide technology leader for retail and commercial fueling operations, offering the broadest range of integrated solutions from the forecourt to the convenience store and head office. For over 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support, and proven reliability. Major product lines include fuel dispensers, tank gauges and fleet management systems.
**WHO IS VONTIER**
Vontier (NYSE: VNT) is a global industrial technology company uniting productivity, automation and multi-energy technologies to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves - delivering smart, safe and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement and innovation built upon the foundation of the Vontier Business System and embraced by colleagues worldwide. Additional information about Vontier is available on the Company's website at *************** .
\#LI-CB2
"Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law."
Project Manager-Marketing
Senior Manager Of Marketing Job In Fairplain, MI
Title: Project Manager-Marketing
Department: Marketing
Reports To: Chief Communication Officer
Seeking a Project Manager to join our marketing team! We are a global company providing a positive, exciting, and supportive work environment with potential for advancement. Must be able to report to our headquarters in Ira Township, MI.
Position Duties and Responsibilities:
Assign and manage all projects using Monday Management
Lead the day-to-day management and execution of workflow assignments
Oversee multiple projects simultaneously
Facilitate team's communication and understanding of vision and goal of projects
Own projects by being pro-active, adjusting timeline and assignments as needed
Delivering correct and completed deliverables
Document and chair kick-off meeting at start of every large project
Ensure prompt notification of project changes with team
Stay in close contact with Customer Experience and IT departments on all projects
Ongoing support of the team's goals and morale
Adapt to changing priorities and fluidity of projects
Position Skills, Education and Experience required:
Believe in and be committed to TLC's seven core values
Must love life and possess ability to have fun while getting work done
Professional interpersonal and presentation skills
Good written and oral communication skills
Proactive self-starter with the ability to manage all facets projects
Strong leadership skills
Highly motivated and flexible
Ability to manage multiple tasks and consistently meet all deadlines
Love working in a team, collaborating with creatives and support company vision
2 Years' experience
Bachelor's degree preferrable
Monday Management experience
Strong team leadership and management skills
An acute attention to detail
Associate Director of Marketing, Holt
Senior Manager Of Marketing Job In Holt, MI
**Associate Director of Marketing, Holt** **Macmillan Publishers** Macmillan Publishers is a global trade book publishing company with prominent imprints around the world, publishing a broad range of award-winning books for children and adults in all categories and formats. Macmillan Publishers is committed to our authors, our employees, and to the environment.
New York
Marketing and Communications
Professionals
Henry Holt & Co., an imprint of Macmillan, is seeking an Associate Director, Marketing to work on frontlist and backlist titles spanning commercial fiction, literary debut, award-winning serious nonfiction, and memoir.
Reporting to the Senior Director, Marketing the Associate Director will be a key team member overseeing all aspects of developing and executing creative title marketing campaigns along with key imprint initiatives to drive book discovery and brand visibility. This role involves supervising two direct reports and the launch of a new backlist program. The ideal candidate will be strategic and creative and must possess strong leadership, project management, analytical, communication, and problem-solving skills.
**What you'll do:**
* Develop and execute innovative marketing and advertising campaigns for assigned titles to increase reader buzz and sales
* Communicate marketing plans and updates to authors/agents, editors, sales, central teams, etc.
* Oversee the development and launch of new backlist program to better position Holt and Metropolitan backlist titles and support house authors
* Manage budgets for assigned titles, seasonal campaigns, and backlist program
* Oversee creation and delivery of marketing and advertising materials, including copywriting and design coordination
* Attend and participate in regular marketing, sales, title-specific, acquisition, and central marketing meetings
* Act as lead marketer on movie tie-ins, owning all streaming partnership relationships
* Lead key brand marketing initiatives, including influencer events and branded swag
* Work with Senior Director to expand brand and organization partnerships
* Support Senior Director in optimizing imprint brand strategy, market research, department reporting and processes, and use of new tools to meet imprint goals
* Manage and mentor two direct reports, with regular goal check-ins and weekly 1:1 meetings
**What you'll bring:**
* Motivated individual dedicated to collaboration, creativity, and learning
* Exceptional multitasking and organizational skills to manage and adapt priorities in a fast-paced environment
* Capable of balancing independent work and team collaboration
* Effective communicator with excellent presentation skills to engage with various internal and external stakeholders, including authors and agents
* Expert understanding of content marketing, digital content creation and distribution channels, advertising, metadata, and sales reporting
* Ability to plan, optimize, analyze, and report on digital ad campaigns
* Experience managing and tracking title campaign budgets
* Skilled at industry networking and relationship building
* Strong sense of marketing design best practices with solid photography and copywriting experience
* Proven leadership skills and history of managing direct reports
* Proven history of working on bestselling fiction and nonfiction title campaigns
* Comfort working with celebrities and high profile authors as well as debut authors
**Ideal Experience:**
* 8+ years marketing experience in trade book publishing or related field (previous title marketing experience strongly preferred)
* Familiarity with Google Business Suite, project management tools like Airtable and Basecamp, and marketing analytics tools
* Familiarity with AI and emerging marketing technologies with openness to iterative learning and adaptation
* Commitment to valuing diverse perspectives and creating an inclusive work environment
* Management experience (at least one direct report and intern management)
* College degree or equivalent work experience.
This role will have an annual salary of $95,000 - $110,000.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.
We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.
Digital Marketing Manager
Senior Manager Of Marketing Job In Charlotte, MI
**Department:** Marketing **Location:** Troy, MI Doeren Mayhew is a $165 million certified public accounting and advisory firm headquartered in Troy, Michigan with offices in Houston, Miami, Dallas, Charlotte, Tampa, Grand Rapids, Zurich and London. Founded in 1932, Doeren Mayhew is a recognized a **Top 60 CPA firm** in the U.S. positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you.
**Digital Marketing Manager** to join its national marketing team. Working closely with the Chief Marketing Officer and regional marketing leaders, this individual will be responsible creating, managing and executing digital marketing strategies that support Doeren Mayhew's growth nationwide. This role is perfect for a creative and analytical individual with firsthand technical expertise who thrives in a fast-paced environment and is passionate about driving online engagement.
**RESPONSIBILITIES:**
* Oversee and manage the firm's digital marketing channels, including website, social media platforms and search engines, ensuring maximum ROI and consistent brand messaging.
* Work with Marketing leaders to develop and execute comprehensive digital marketing strategies to achieve business objectives, focusing on lead generation and brand awareness.
* Plan, implement and optimize digital campaigns across various platforms (Google Ads, LinkedIn, YouTube, etc.).
* Manage paid digital campaigns and budgets (PPC, display ads and retargeting) to ensure high ROI.
* Lead SEO and keyword efforts to ensure website optimization, improved rankings and increased organic search traffic.
* Assist in online content creation efforts, including writing, editing and curating articles, blog videos, social media content and email campaigns to drive digital engagement.
* Manage email marketing campaigns, including newsletters and promotional emails.
* Conduct A/B testing and refine audience targeting strategies.
* Maximize lead capture mechanisms and improve lead nurturing campaigns with marketing automation.
* Monitor digital performance across various platforms using analytics tools (Google Analytics, Google Tag Manager, SEMrush, HubSpot, etc.).
* Provide digital reporting and strategic recommendations to CMO based on performance analytics.
* Monitor industry and digital marketing trends to adapt strategies and maintain a competitive edge.
**QUALIFICATIONS:**
* Bachelor's degree in marketing, communications or related field.
* 5 to 7 years of experience in digital marketing with a proven track record of managing successful campaigns.
* Strong competency using content management systems, CRM and marketing automation tools, such as SEMrush, HubSpot, Craft CMS and WordPress.
* Advanced understanding of SEO, SEM, social media platforms and email marketing.
* Experience in PPC campaign management and paid search strategies in Google Ads and LinkedIn Ads.
* Proven proficiency in using Google Analytics, Google Tag Manager and other reporting tools to analyze and optimize campaign performance.
* Experience with A/B testing, conversion rate optimization and landing page design.
* Technical familiarity in HTML, CSS and basic JavaScript.
* Strong analytical skills to interpret campaign performance data.
* Google certifications or any digital certifications a plus
* Excellent communication, project management and organizational skills.
* Creative thinking with a focus on innovation and problem-solving.
* Familiarity with graphic design tools (e.g., InDesign, Creatopy, Adobe Creative Suite) is a plus.
Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.
Manager, Property Insurance Product Line Management
Senior Manager Of Marketing Job In Lansing, MI
AF Group (or any Emergent Holdings) employees who cannot access our internal job board “Opportunity Marketplace”, please contact Trish Mylek for assistance.
This position will provide leadership in building and maintaining a culture of Commercial Property underwriting excellence along with leading product and market development strategies. This Manager role will provide technical direction to each operating unit's underwriting department by providing clear guidelines on operating unit risk appetite, establishing quality standards, controls and audit capabilities. In addition, the Manager will assist in developing and monitoring tools to support the profitable writing of this business, while monitoring the book of business to address needed changes to improve profitability. This role will be responsible for Property, Inland Marine, Ocean Marine, Crime, and Surety lines of business, and may further expand into Equipment Breakdown and Cyber coverages over time, based on the needs of the business.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Strategy development and implementation of complex product strategies and risk appetite for new and existing Commercial Property business, including strategies to improve retention and profitability.
Determines and prioritizes the core functions and features of existing and new products and prioritizes changes with IT to implement enhancements.
Responsible for researching and addressing internal and external emerging trends in support of business cases for opportunities to improve workflow, mitigate risks, and improve customer satisfaction with the product management process. Assess rate changes in rate reviews, while developing solutions that balance rate need and market conditions in order to support the Company's targets for profitable growth and retention.
Monitor the Commercial Property line of business through Compliance and Underwriting Quality audits to review underwriting standards and processes. Ensure improvement of business found to have recommendations. Review referrals for the line of business for higher-hazard risks and complex, large risks.
EDUCATION AND EXPERIENCE
Relevant combination of education and experience may be considered in lieu of degree.
Bachelor's degree in business, finance or another related field required.
Eight years of progressively more responsible work experience in Commercial Property insurance which must include Commercial Property underwriting, with a strong focus on underwriting, product management and regulatory issues required.
Five years of increasing managerial responsibilities with demonstrated leadership abilities required.
Progress towards, or completion of, industry-recognized professional designations (i.e., IIA, AIU, CPCU, ARM) highly preferred.
OTHER SKILLS AND ABILITIES
Expert knowledge of the underwriting discipline and evaluation of underwriting performance based on financial analysis including rate, reserve adequacy, operational, planning and product reviews.
Excellent analytical, organizational, and problem-solving skills, and managerial level skills in managing ambiguous situations and issues. Ability to diagnose and develop recommendations to solve unique business unit and customer problems.
Knowledge of the commercial property industry and practices with respects to legal, regulatory, and administrative procedures; tools and techniques for assessing exposure, risks, trends, pricing, and portfolio analysis at various levels.
Knowledge of finance, accounting and actuarial concepts and practices as applied to commercial property insurance; understands financial and actuarial tools and standards; can access and understand major corporate financial reports; can describe key issues of various financial units; and is aware of financial goals and measures of key competitors.
Knowledge of effective rate reviews/rate changes. Effective analysis of state rate needs, recommendations, ability to gain consensus and implementation within responsible departments and operating units.
Knowledge of practices, tools, and techniques to attract, retain and service target customers, maximizing company profit objectives.
Knowledge of policy language and endorsements to tailor new or manuscript coverages to meet customers' needs.
Knowledge of reinsurance activities, processes, tools, and considerations.
Excellent verbal and written communication skills.
Demonstrated drive, determination, and persistence to achieve annual revenue targets.
Presentation skills and confidence to present company and product in one-on-one settings or to large gatherings.
Strong project management skills.
Action-oriented approach to solving business problems.
Demonstrate a high degree of trust through demonstrated personal integrity, ethics, and a commitment to doing the right thing.
Ability to proactively recognize opportunities to achieve the best results.
Ability to create a positive working environment within unit. Seek out opportunities that further develop, track, evaluate and effectively communicate feedback to others.
Ability to work independently.
Solid strength in research leadership skills.
Ability to look at things in new and innovative ways to benefit the business and positively impact profitability and sales results.
SUPERVISORY RESPONSIBILITIES
Directly supervises a varied number of employees in the designated department(s). Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
ADDITIONAL INFORMATION
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. This does not constitute a contract for employment.
AF Group (or any Emergent Holdings) employees who cannot access our internal job board “Opportunity Marketplace”, please contact Trish Mylek for assistance.
WORKING CONDITIONS:
Work is performed in a virtual office and onsite office setting with no unusual hazards. Travel is required.
The qualifications listed above are intended to represent the minimum education, experience, skills, knowledge and ability levels associated with performing the duties and responsibilities contained in this job description.
Pay Range - Actual compensation decision relies on the consideration of internal equity, candidate's skills and professional experience, geographic location, market, and other potential factors. It is not standard practice for an offer to be at or near the top of the range, and therefore a reasonable estimate for this role is between $102,400 and $171,500*.
We are an Equal Opportunity Employer. Diversity is valued and we will not tolerate discrimination or harassment in any form. Candidates for the position stated above are hired on an "at will" basis. Nothing herein is intended to create a contract.
*Pay Range increases by 10% to reflect markets with greater cost of living (i.e. NY, IL, CA, CT, MD, NJ, MA).
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Digital Marketing Strategist
Senior Manager Of Marketing Job In Brighton, MI
More Than A Job! Why do you work each day? To us, our jobs are not just something we do to make a living, it's a way to live. We work to support our members; whether celebrating moments of joy, finding a solution to an obstacle, or offering encouragement through a time of struggle. The worth of our work isn't measured in dollars and cents, it's seen in our communities and felt by the people who believe in us.
Benefits Include
* Financial wellbeing services
* 401(K) matching with up to 5% match
* Reduced health insurance
* Employee wellbeing services
* DE&I initiatives
* Work-life integration
What You'll Do
The Digital Marketing Strategist is responsible for working closely with the MB+I team and outside agencies to deliver an effective website and digital marketing presence that is focused on communicating and understanding consumer needs while also delivering a platform to generate leads and create awareness in the digital space. This strategist is responsible for the vision and oversight of how to best represent our brand leveraging the power of the digital environment. They are responsible for coordinating efforts between internal areas and third parties to ensure our marketing communication through digital channels is compliant. With the support of our Marketing Strategists, the Digital Strategist will use their knowledge and experience in marketing automation, digital technology, communications, brand building and media trends to formulate impactful digital strategies for Lake Trust.
The Lake Trust Marketing, Brand + Innovation team is driven to maximize the credit union's growth and brand equity; and to further its relationship with its members and communities. The Digital Marketing Strategist will have an understanding of these organizational and department objectives and use their powers of thoughtfulness and creativity to best align Lake Trust's digital marketing and communications programs to these goals.
* Strong aptitude for collaborating, listening, understanding, and building positive relationships.
* Passion for making a positive difference and working in a mission-driven culture.
* Significant experience implementing and managing marketing automation using tools like
* Hubspot that will help us lead the implementation and maximization of our marketing technology.
* Experience leading the implementation and maximization of organizational website, including structure, CMS usage and establishing analytic monitoring
What You'll Bring
* Bachelor's Degree in Marketing required. Advanced Degree preferred.
* 5+ years of experience in marketing with at least 3 years of experience in developing strategy required.
* Financial services or professional services marketing experience preferred.
* B2C marketing required; for some positions, B2B in addition preferred.
* Experience compiling and analyzing campaign data and metrics and making adjustments regarding campaign direction
What You'll Get
* Ability to collaborate and build a sense of togetherness that contributes to a positive work environment.
* Being open to change and embracing new opportunities can lead to diverse experiences and career advancement.
* By prioritizing member wellbeing, which leads to increase engagement, improved team dynamics, higher levels of motivation and a stronger community culture.
Regional Marketing Manager
Senior Manager Of Marketing Job In Howell, MI
Full-time Description
Koppert is the worldwide market leader in integrated pest management. Every day, we help growers and farmers around the world to combat crop pests and diseases in a natural and sustainable way while limiting dependency on pesticides. In this way, we actively contribute to a sustainable society, with safe food in sufficient quantities to feed a rapidly growing population. Our Research & Development has frequently been the source of biological solutions, which have been subsequently adopted worldwide.
About the job
As a Regional Marketing Manager, your focus will be on driving business growth by expanding Integrated Pest Management (IPM) in existing crops, identifying new market opportunities, and achieving revenue growth. You will lead strategic relationships, foster customer-centricity, and champion innovation. Your role will be pivotal in enhancing Koppert's grower solution portfolio, leveraging data-driven insights, and ensuring regional alignment with Koppert's global vision and objectives.
What will the team look like
The Regional Marketing Team plays a crucial role in ensuring Koppert's marketing initiatives are closely aligned with customer needs. As the Regional Marketing Manager, you will be part of a dynamic team, reporting to the Regional Business Director and collaborating with peers in our other enabling functions. Your direct reports consist of Leads in Crop, Product, Communication and Regulatory Affairs. You will work in close collaboration with global teams and stakeholders, including Crop Leadership in other regions, to drive business growth and customer satisfaction.
Primary Duties and Responsibilities
Data Collection and Presentation
Gather and validate market data and insights from countries and customers.
Develop proposals for new product development, research, or business opportunities.
Ensure accurate market data and segmentation for both direct customers and end-users.
Vision Development
Collaborate with key stakeholders to identify challenges and priorities in the region.
Develop regional crop visions and marketing plans that fit within Koppert's global strategy.
Contribute to the business plan and portfolio analysis using standardized tools and processes.
Strategy Implementation
Set priorities for demo trials in collaboration with local managers to ensure coordinated efforts across countries.
Translate strategic insights into actionable business cases and prioritize them for the region.
Ensure that market requirements are integrated during the development process of new products.
Customer Relationships
Build and maintain strong relationships with clients and partners.
Foster collaboration between global and local teams to ensure accurate market research and strategic alignment.
Innovation Leadership
Stay abreast of technological and market trends to drive regional marketing and crop plans.
Lead product lifecycle management and source regional products as necessary.
Performance Metrics
Measure success through KPIs such as revenue growth by customer/crop, portfolio development, new product launches, and customer adoption rates.
What do you bring:
Strategic vision with the ability to translate it into practical implementation plans.
You're an experienced marketer with a passion for agriculture and a talent for building teams from the ground up. You bring a strategic perspective and are able to relate to the hands-on approach of our local subsidiaries to help and guide them in executing locally.
With a proven ability to navigate the complexities of North America's agricultural landscape, this role is perfect for a professional who is ready to pioneer Koppert's regional presence, working collaboratively across functional areas to build something new, impactful, and truly sustainable.
Strong analytical skills and the ability to connect globally and locally.
Excellent communication and collaboration skills.
Proficiency in digital marketing tools and financial analysis.
Leadership and project management skills.
Requirements
Skills and Knowledge:
Minimum of a Bachelor's degree in marketing, business, or related fields.
At least 5-10 years of relevant industry experience, preferably in agriculture or horticulture.
Proficiency in English is required; knowledge of additional regional languages is a plus.
Competencies:
Entrepreneurial mindset
Customer-focused approach
Innovative thinking
Strong analytical capabilities
Collaborative team player
Effective planning and organizational skills
What can you expect from us:
You will join an entrepreneurial and innovative team in a fast-growing family company. Your role will be dynamic, and we will invest in your professional development. We offer you:
Competitive compensation based on your role, knowledge, and experience.
Generous PTO and Holiday pay.
Annual performance-based bonus.
Excellent secondary benefits.
Remote and/or hybrid working opportunities.
Physical Requirements
Ability to regularly sit for long periods of time while working in an office at a computer.
Ability to travel (air and ground) up to 25% of the time.
Ability to frequently lift and/or move up to ten (10) pounds and occasionally lift and/or move up to twenty-five (25) pounds.
Ability to control emotions under various levels of pressures, stress, and fast-paced activities.
Location: USA, Canada, or Mexico with a preference to proximity of one our main locations in North America.
Working at Koppert
Koppert stands at the forefront of sustainable agriculture, founded in 1967 by visionary Dutch grower, Jan Koppert. Our mission is to make agriculture healthier, safer, and more productive by partnering with nature. We achieve this by using natural enemies to combat pests, utilizing bumblebees for pollination, and leveraging microorganisms and biostimulants to support, protect, and strengthen crops.
Farmers and growers worldwide rely on our products and knowledge to restore the natural balance in their crops. Our holistic approach improves plant health both above and below ground, supporting our mission of 100% sustainable agriculture.
As a family-owned business, we value respect, care, and a strong belief in biological solutions. We work together as a family to drive sustainable cultivation practices forward. We are consistently looking at ways of improvement and continuing to invest in our employees.
Comprehensive Benefits Package to include medical, dental, and vision insurance, employer-funded Health Savings Account, tuition reimbursement, employer 401K match, life insurance, wellness program initiatives, employee assistance program, volunteer day, Koppert gear, and generous PTO. Koppert is a veteran-friendly, Equal Opportunity Employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, marital status, veteran status, disability, or any other legally protected status. If you want to join a global and growing organization, submit your cover letter and resume.
At Koppert, we learn something every day!
Director of Marketing and Communications (Albion, MI; Hybrid - Albion)
Senior Manager Of Marketing Job In Albion, MI
Director of Marketing and Communications The Director of Marketing and Communications will provide strategic and creative marketing and communications leadership for all aspects of Starr Commonwealth, including brand awareness, advocacy, and promotion/sales of professional learning services, online learning content, child and family behavioral health services, community-based programs, and fundraising development. This position reports to the Vice President of Advancement. Responsibilities:
+ Provide strategic and creative marketing and communications (MarComm) leadership for all divisions of Starr Commonwealth (professional learning, outpatient behavioral health, campus- and community-based programs, and development/fundraising). Create a one-stop-shop for collecting and prioritizing organizational needs/requests.
+ Collaborate with the VP of Advancement, CEO, and executive leadership team to develop high level and detailed MarComm plans, strategies, goals and objectives for the organization and each division of Starr.
+ Develop/enhance/integrate existing or new CRM and communication platforms (e.g. Hubspot, Survey Monkey, Monday.com, Blackbaud/Raiser's Edge, etc), to effectively reach, engage and monitor behaviors of target audiences.
+ Maintain/improve the functionality and user experience of Starr's website(s) and online platforms.
+ Advise and execute the acquisition and utilization of new contact lists and paid advertising opportunities.
+ Ensure data and system analytics drive decision making and continuous improvement of MarComm strategies.
+ Update, write and/or facilitate the creation of high quality online and print media content that clearly articulate the organization's mission, vision, and history, as well as the promotion of current programs, services and impacts of the organization (including managing a relationship with a 3rd party printing house).
+ Develop and strengthen targeted strategies that increase sales, enrollment and/or services for professional learning, outpatient behavioral health and community-based program customers/clients.
+ Provide strategic direction and utilization of Starr's donor database (Raiser's Edge) to effectively reach and engage new and existing donors for annual, major and planned giving.
+ Develop/enhance external media and press relationships to amplify Starr's message(s) and brand awareness.
+ Performs other duties as assigned.
Qualifications:
+ Bachelor's degree and/or 10 years equivalent experience in managing marketing and communications teams and strategies at mid-large organizations
+ Extensive experience and understanding of various CRMs and communication platforms
+ Website and social media experience
+ Strong writing and editing skills
+ Experience in child and family services, B2B and B2C sales, fundraising and advocacy work preferrable
+ Valid Driver's License and Background Check required
Job Details:
+ Pay Range: $80,000 - 90,000 annually
+ Job Type: Full-time, hybrid
Benefits: *Health insurance *Health savings account, employer contribution*Dental insurance*Vision insurance*Short term and long term disability*Life and AD& D insurance*403(b) retirement savings plan with company match*Paid time off including paid parental leave*Employee assistance program*Full time, hybrid in office and remote*As a 501c(3) organization, Starr Commonwealth employees are eligible to participate in the Public Service Loan Forgiveness (PSLF) Program for student loans. Starr Commonwealth EEO: Starr Commonwealth is an equal opportunity employer. Don't meet every requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. At Starr, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Starr Commonwealth's Commitment to Diversity, Equity & Inclusion: Starr Commonwealth recognizes the past and current struggles of identity groups who have been historically marginalized, impacted by toxic hierarchy, and taken by violence. We believe that equitable environments create opportunities for effective problem solving, sustainable growth, and, in general, a more holistic understanding of the world. As such,Starr Commonwealth is building a culturally diverse and pluralistic staff committed to working in a multicultural environment where differences are valued and respected. Women, minorities, individuals with disabilities, veterans, and intersectional individuals are encouraged to apply.
Department: Marketing
This is a management position
This is a full time position
Senior Product Marketing Manager (On- Site Performance)
Senior Manager Of Marketing Job In Flushing, MI
Senior Product Marketing Manager (On- Site Performance) Epsilon Flushing **Job Description** The Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning. This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, sales enablement and thought leadership content. This person must have a strong understanding of eCommerce and on-site performance, while also possess a marketing mindset and the ability to distill complex ideas into tangible, easily understood concepts that resonate with target customers.
This person will be partnering across all product offerings and international teams. As a result, this role will regularly engage with key stakeholders in Product, Sales, Marketing and the Senior Leadership Team to ensure messaging and GTM strategy is aligned with a cohesive, differentiated and client-centric narrative across Epsilon, Yieldify, as well as broader Publicis organization. The role will be supports global teams and clients.
**Key Responsibilities**
* Develop a deep expertise on our on-site performance capabilities, enabling the development of product positioning, messaging and key differentiators
* Understand how on-site performance and personalization enhances other core products at Epsilon and connect them through positioning and pre-packaging
* Oversee global positioning, messaging and pricing for mid-market offerings
* Be the expert on your buyers, how they buy and their buying criteria; be the expert on our products, solutions, your competition and how to win against them. Leverage this knowledge to collaborate with Product and Sales counterparts to define/refine product & market fit.
* Manage development and execution of international GTM strategy and plans through cross-functional teams inclusive of Epsilon + Yieldify + Publicis
* Developing market and category thought leadership, POVs and market activation plans
* Equip our sales team with a benefits-driven narrative for how our products solve client challenges
* Develop compelling sales collateral to support the selling and ongoing usage of our products across the full funnel, including sales narratives, case studies, white papers, one-sheets, blog posts, videos and more
* Act as a strategic advisor to Demand Generation, Communications/PR, Content Marketing, & Analyst Relations to drive plans that positively impact business goals
* Develop annual marketing plans through collaboration with marketing leadership, product management, and business stakeholders
**Job Requirements**
* 5+ years of experience in product management, marketing or related field
* 2+ years experience in Product Marketing, preferably in on-site performance or related field
* Working knowledge of retail, eCommerce and digital monetization programs
* Bachelor's Degree from a 4-year college or university; MBA a plus
* Excellent verbal and written communication skills; ability to work with and present to all levels and functions, in and out of the organization
* Mastery of Microsoft Office Suite - PowerPoint, Excel, Word and Teams
* Ability to grasp and translate technical capabilities into clear benefits
* Demonstrated success in creating compelling messaging & positioning, competitive analysis, managing product launches and end-to-end execution globally
* Experience working in a fast-paced, highly cross-functional, matrixed global organization
* Proven ability to lead and collaborate cross-functionally across marketing, sales and product teams, including with international and remote stakeholders
* Creative, resourceful, self-starter who is results oriented and a collaborative team player
* Highly organized with good follow through capabilities
* Able to manage time and juggle multiple priorities to execute high-quality deliverables
**Salary Range:** $130,000 - $135,000
**Additional Information**
**About Epsilon**
**When you're one of us, you get to run with the best.** For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
* **Our Culture** : *******************************************************
* **Life at Epsilon** : *********************************************
* **DE&I** : **************************************************************
* **CSR** : *******************************************************************
**Great People Deserve Great Benefits**
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
**Epsilon is an Equal Opportunity Employer.** Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
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REF233432P
Vehicle Marketing Specialist (Lansing, MI)
Senior Manager Of Marketing Job In Lansing, MI
Lansing, Michigan Michigan, Eastern District Tired or working in an office for a flat salary or an hourly wage? Do you thrive when you're working on your own without someone watching over your shoulder throughout the day? Do you enjoy being outdoors? Then join one of the biggest providers of on-the-lot services in the U.S.A.!
The Vehicle Marketing Specialist is a unique position that blends photography and customer service at automotive dealerships that have contracted with AutoUpLink Tech to create photos, video, spins of vehicles. You will visit assigned dealerships to photograph vehicles used to advertise vehicles to shoppers. The Content Creation team you will work in are service delivery experts that work with customers in a local geographic area.
The ideal candidate will have photography experience and a working knowledge of automotive retail vehicle prep and listings online; however, all candidates with relevant skills and "mojo" will be considered! Salary will be commensurate with experience, including our super-competitive benefits package.
About Us
Founded in 1999 and headquartered in Charlotte, NC, AutoUpLink Tech is a leader in inventory merchandising software and tech-enabled services for transportation and mobility retailers located throughout the United States. With over 2,300 active retailers, our SaaS software and "on-the-lot" services generate, organize, curate, and syndicate product marketing content to enable and accelerate digital commerce, including vehicle data, photos, video, interactive 360-degree spins, prices, and search-ready descriptions which are the building blocks of frictionless digital retailing.
Our team includes brilliant people who share the goal to help retailers transact digital commerce. It's exciting stuff. And you can be part of it. You'll learn heaps and be challenged daily. Bring passion and dedication to your job and there's no telling what you could accomplish.
Compensation & Benefits Package
The compensation plan for this critical role includes:
* Base salary
* Commission per vehicle serviced (no confusing or complicated commission calculations! Just multiply the number of vehicles serviced each day by your commission rate per vehicle, and based on your hard work, watch the earnings add up)
* Mileage reimbursement
* Paid Time Off
* Maternity / Paternity Leave
* Health Insurance Dual Option (Silver and Gold plan options)
* Dental Insurance
* Vision Insurance
* Flexible Spending Account (FSA)
* Short-term Disability Insurance paid for by the Company
* Term Life Insurance paid for by the Company
* Voluntary Life and AD&D Insurance (for employee, spouse and children)
* 401k with Matching Contributions by the Company
* Accident Insurance
* Critical Illness Insurance
* College Tuition Benefit
* Employee Assistance Plan (EAP)
* WorkingAdvantage Program
* LifeMart Access (think employee "groupon")
* And more!
Responsibilities
* Visit client dealership locations daily to perform contracted services for customers
* Photograph vehicles at client sites using a company-provided camera and equipment
* Capture brief video of vehicles
* Capture 360-degree spins of vehicles
* Print window labels (i.e. window stickers and Buyer's Guides) and apply them to vehicles
* Interact with dealership personnel during visits to ensure customer satisfaction
* Synchronize (i.e. upload) photos or video clips to company's cloud environment using company software
Qualifications
* Experience with cameras and with indoor and outdoor photography
* Self-motivated with the ability to work independently
* Excellent time management skills
* A good driving record, valid driver license and vehicle insurance
* Minimum education of a High School diploma
* Stout communication, interpersonal and problem solving skills
* Comfortable using computers and technology
* Team player with high energy and excellent personality
* No fear, winning attitude
Bonus Points for
* Familiarity with the automotive retail industry
* 3-5 years of photography experience
* Experience providing lot services to automotive retailers earns double bonus points
What we Look for in Who we Work With
Details Matter: Every "How can I help you?". Every swipe of the finger. Every piece of packaging. Everything. And it doesn't matter just some of the time. It matters all the time. That's how we roll at AutoUpLink Tech. The result is something noteworthy and lasting.
We're perfectionists. Idealists. Inventors. Designers. Forever tinkering with products and processes, always on the lookout for better. A job at AutoUpLink Tech is one that expects a lot of you, but it's also one that rewards original thinking and hard work. We wouldn't have it any other way.
Send us your resume and a cover letter, and we'll be in touch!
Candidates only. Recruiters, please don't contact us about this job.
Required education: High school or equivalent
Required license or certification: Valid U.S. Driver's License
Apply Now