Senior manager of marketing jobs in West Hollywood, CA - 1,624 jobs
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Digital Marketing Manager
Brand Marketing Manager
Guess?, Inc. 4.6
Senior manager of marketing job in Los Angeles, CA
The Brand MarketingManager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in the role will come from developing a strong knowledge of the global market trends, an in-depth understanding of the consumer and media landscape, implementation of the business strategies and the brand vision/direction to create strategies, marketing tactics, and stories that can then be adapted for optimal relevance across North America and business channels.
ESSENTIAL FUNCTIONS:
Deliver a consistent marketing message that will strengthen the company's position across various platforms. Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services.
Identify and interpret social media trends. Analyze existing and potential media activities and engage in market research to determine potential business opportunities. Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.
Plan, manage and implement all new social media activities. Duties include online advocacy, writing editorial, community-outreach efforts, and promotions. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion. Collaborate with other departments and develop unique marketing strategies and partnerships for the brands online social media outlets. Schedule and organize multiple calendars from various departments which generate content on a daily basis.
Collaborate in the planning and development of Guess' social media platforms. Coordinate with U.S. and Global retail and marketing teams and ensure a timely distribution of weekly and monthly updates. Manage all U.S. and Global social media sites for the brand.
Drive traffic to stores and E-Commerce through concepts such as engagement, collections presentation, store locator and event information. Identify Search Engine Marketing (SEM) business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns. Build search engine volume and efficiency forecasts, initiating tests (keyword bits, ad copy, landing pages) to improve key metrics (click, search, convert), making recommendations on keyword selection, and managing relationships with SEM partners.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 6-8 Years
Salary Minimum
$100,000.00
Salary Maximum
$115,000.00
Base salary will be determined on various factors, including but not limited to, market data, internal equity, relevant background, and experience for the specified role. GUESS? Corporate employees are eligible for benefits such as medical, dental, vision, life, 401k, tuition reimbursement, PTO, on-site gym, employee discounts and more!
$100k-115k yearly 2d ago
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Senior Manager of Marketing
Salaryguide
Senior manager of marketing job in Santa Monica, CA
Responsibilities
Translate the approved brand strategy into quarterly execution roadmaps with clear objectives, owners, timelines, and budgets; use insights to prioritize the highestimpact HCP tactics
Oversee the development and execution of tactical priorities; champion crossfunctional alignment and ensure ontime, onbudget delivery across key stakeholders
Guide the development and delivery of differentiated brand materials, ensuring content reflects the brand's purpose and customer needs while staying grounded in evidence and label
Collaborate with the Promotional Review Committee (PRC) to prepare complete submissions, manage feedback to decision, and ensure compliant implementation across channels
Support patient marketing by maintaining and updating patientfacing website content and refreshes to existing assets, with an emphasis on clarity, accuracy, and access
Maintain and update existing HCP marketing materials to keep them current and effective; coordinate production and distribution with external agencies as needed
Monitor and analyze marketing performance; define practical KPIs, deliver regular readouts, and implement data-driven optimizations
Ensure compliance with all relevant regulations and guidelines across promotional activities, including patientfacing updates within the defined scope
Exhibit a "roll up your sleeves" attitude, demonstrating the ability to follow through on projects within tight timelines
Adapt and thrive in an ambiguous, transformational environment
Demonstrate leadership excellence in project management, effectively managing multiple projects and priorities, including agency collaboration and budget management
Travel domestically up to 20%
Requirements
Doctorate and 2+ years of experience
Master's degree and 6+ years of experience
Bachelor's degree and 8+ years of experience
Associate degree and 10+ years of experience
High School Diploma / GED and 12+ years of experience
Demonstrated leadership excellence in project management, effectively managing multiple projects and priorities
Experience in marketing tools and capabilities for HCP promotions
Ability to travel domestically up to 20%
Preferred
MBA or other advanced business degree
6+ years of pharmaceutical or biotechnology experience
Experience in marketing research and / or pharmaceutical sales
Prior hematology / oncology or cell therapy experience
Ability to leverage data to conduct analyses and use complex analytical tools to drive decisions
Demonstrated excellence in project management and effectively managing multiple projects / priorities
Ability to work with external agencies including advertising, public relations and medical education vendors to develop programs and materials
Familiarity with marketing fundamentals, strategy, sales and commercial policies and practices
Demonstrated ability to manage budgets
Benefits
company-sponsored medical, dental, vision, and life insurance plans
paid time off
benefits package
Discretionary stock-based long-term incentives (eligibility may vary by role)
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$116k-155k yearly est. 4d ago
Marketing Manager
Miaou
Senior manager of marketing job in Los Angeles, CA
Miaou - Los Angeles
Miaou is a Los Angeles-rooted womenswear brand known for sculpting silhouettes, bold prints, and a confident, feminine point of view. We're looking for a MarketingManager to own day-to-day marketing execution while helping scale the brand thoughtfully across DTC, wholesale, and collaborations.
This role sits at the intersection of creative, digital, and growth-perfect for someone who understands fashion culture, moves fast, and knows how to turn great product and storytelling into measurable results.
What You'll Do
Brand & Campaign Execution
Lead execution of seasonal launches, capsules, and collaborations from brief to go-live
Manage campaign timelines, deliverables, and cross-functional coordination (creative, e-commerce, production)
Ensure all marketing touchpoints align with Miaou's brand voice and visual identity
Digital & Growth Marketing
Own day-to-day performance across paid social, retention, and site marketing in partnership with external agencies/freelancers
Monitor performance, report on KPIs (ROAS, CAC, AOV, conversion), and optimize in real time
Support marketing forecasts and budget pacing
Social, Influencers & Community
Oversee influencer seeding, gifting, and organic partnerships
Build and maintain strong relationships with creators, stylists, and tastemakers aligned with Miaou
Support social content planning and execution in collaboration with internal/external creators
E-commerce & CRM
Support product launches, merchandising moments, and site storytelling
Own calendar and execution to drive retention and repeat purchase
Use customer data and insights to inform campaigns and messaging
PR & Brand Awareness
Support PR efforts, press moments, and brand activations
Assist with pop-ups, events, and experiential marketing initiatives
Who You Are
2-5 years of marketing experience, ideally in fashion, beauty, or consumer brands
Deeply tuned into fashion culture, trends, and the digital landscape
Equally comfortable being hands-on and strategic
Highly organized, detail-oriented, and able to juggle multiple launches at once
Strong communicator with excellent taste and brand intuition
Data-literate and results-driven, without losing the creative thread
Bonus Points
Experience with Shopify, Klaviyo, Meta Ads, Google Analytics
Experience launching collaborations or limited drops
Background working with lean teams or founder-led brands
Why Miaou
Work closely with the founder and creative team
Real ownership and visibility-your work directly impacts growth
A fast-moving, creative environment with room to build and scale
Competitive salary + growth opportunities
Location: Los Angeles (hybrid preferred)
$88k-141k yearly est. 3d ago
Director, AI-Driven Content Strategy & Analytics
The Walt Disney Company (France 4.6
Senior manager of marketing job in Santa Monica, CA
A leading media and entertainment company is seeking a strategic leader for its DTC Content Partnerships team in Santa Monica, CA. This role involves developing operational processes, collaborating with cross-functional teams, and leveraging data to drive decision-making in content strategy. Candidates should have over 12 years of experience in analytics or business operations, strong leadership skills, and proficiency in data visualization tools. Competitive salary range is $188,400 to $252,600 per year, along with potential bonuses and benefits.
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$188.4k-252.6k yearly 5d ago
Director, Content Strategy
Disneyland Hong Kong
Senior manager of marketing job in Santa Monica, CA
Disney's DTC Content Partnerships team is seeking a strategic and analytical leader who will be an exceptional addition to our team. In this role, you will report directly to the VP of Content Partnerships Strategy & Analysis and be an integral part of the group responsible for leading strategic, operational, and analytical projects across the DTC Content organization. You will be responsible for providing a data-driven perspective on DTC's content portfolio to inform key business decisions, surface opportunities, and develop recommendations to drive content strategy and decision making. You will be blending quantitative output with a strong subjective filter to create meaningful insights, all at a breakneck pace. The right person for this role is a self-starter with exceptional analytical abilities, a passion for operational rigor, and a demonstrated ability to drive business value through analytics. If you're eager to shape DTC's content strategy in an ever-evolving streaming space, then this is the job for you!
What You'll Do
Develop and lead the vision behind operational processes and best practices, leveraging AI and other tooling to drive measured improvements in operational efficiency
Partner with Content Leadership and DTC cross‑functional stakeholders (e.g., CP&A, Disney+ Programming, Data) to synthesize and package audience and viewership insights for DTC leadership, guiding the overall development and execution of DTC's content strategy
Lead complex analyses across key content metrics and behavioral insights, synthesizing data and insights into materials with actionable recommendations that are suitable for business leads to make informed decisions
Drive communications, collaboration, and partnership between DTC and internal content studios, with a focus on translating data into actionable insights for creatives
Collaborate with leaders across TWDC (e.g., Marketing, Product, PR, Distribution, Finance, Legal, Operations) to represent the Content perspective and drive cross‑functional initiatives
What to Bring
Bachelor's Degree in a quantitative or business‑focused field, or equivalent work experience
12+ years of experience in analytics, strategy, and/or business operations, preferably within the media or technology sectors
Proven leadership skills across junior and mid‑level teams, with a successful track record of team building and developing talent
Operational rigor, with specific focus on prioritization, project management and driving progress forward under pressured timelines; experience with AI tools to drive operational efficiency a plus
Exceptional spreadsheet and presentation building skills (Google Slides/Spreadsheets, Excel)
Highly proficient in data visualization and utilizing data to drive decision‑making, with ability to connect business requirements to analytics techniques; familiarity with statistical modelling and querying a plus
Refined communication skills with an effortless ability to tailor messages for both business and technical audiences; experienced in delivering presentations to executives/external audiences
Acute ability to maintain both a meticulous attention to detail as well as a big‑picture strategic mentality
Passion for entertainment, TV and technology with a deep knowledge of the evolution of the digital/media industries
The hiring range for this position in Santa Monica, CA is $188,400 to $252,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Disability Accommodation for Employment Applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs Link opens in new window . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
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$188.4k-252.6k yearly 3d ago
VP, Trade & Partner Marketing
Lionsgate 4.8
Senior manager of marketing job in Santa Monica, CA
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Job Title: VP, Trade & Partner Marketing
The Vice President, Trade & Partner Marketing leads the strategy, development, and execution of innovative marketing initiatives that drive business growth and strengthen Lionsgate Television's global presence. Working in close collaboration with our domestic and international sales and distribution teams, this role serves as the vital bridge between commercial strategy and creative execution, translating business objectives into compelling campaigns, materials, and experiences. The VP will play a key role in positioning and amplifying Lionsgate's extensive content library and new series across an increasingly competitive global marketplace
Who We're Looking For
We're looking for a dynamic leader who combines strategic vision, creative acumen, and deep partner management expertise to empower our sales and distribution teams and maximize commercial opportunities. You bring a background in partner or affiliate marketing within the network or streaming landscape, a passion for building meaningful client relationships, and a proven ability to design and deliver marketing frameworks that drive measurable business results.
Operating at the intersection of sales, marketing, and creative, you will guide the development of distinctive B2B campaigns and tools that elevate the Lionsgate Television brand, strengthen marketplace client relationships, and enable our partners to sell with confidence. From MIPCOM and London Screenings to bespoke client presentations, sizzle reels, and sales materials, you'll lead both the strategic direction and the cross‑functional team responsible for bringing that vision to life ensuring every initiative delivers, alignment, excellence and measurable impact to the business.
Who You're Joining
At Lionsgate Television, our Worldwide Marketing organization is built on three core pillars: Curiosity, Creativity, and Collaboration. We're seeking a leader who not only embodies these values but also inspires them in others. Someone who approaches challenges with curiosity, drives innovation through creativity, and thrives in partnership across teams and disciplines.
If you're energized by the idea of leading a passionate, driven team that's redefining what trade and partner marketing can be - a team eager to move culture, break convention, and build what's next - this is the place for you.
Responsibilities
A deep understanding of the sales and distribution business across both global and domestic such that you can partner with those teams to develop and execute unique marketing strategies and activations that drive content sales and revenue performance with our key clients.
Lead the creation of integrated marketing plans, promotional campaigns, and creative that showcase and position Lionsgate's content in the most compelling and meaningful way by market and client partner.
Translate audience insights into effective trade and sales strategies that drive best‑in‑class output and collateral (e.g. platform‑specific creative, metadata optimizations, promotional trailers, etc.)
Establish trade marketing methods, SLAs, dashboards, and reporting systems for trade program performance and attribution.
Work with development/programming/content operations to ensure a deep understanding of our content and IP such that you can anticipate, recommend and drive impactful sales team readiness in alignment with release schedules and global initiatives.
Qualifications and Skills
12+ years experience in marketing, communications or strategy, with some experience in B2B, trade, partner, or platform marketing - ideally within the entertainment, streaming, and/or gaming industries.
A collaborative, inspiring leader who fosters cross‑functional partnership and alignment across marketing, sales, and creative teams.
Global marketing expertise with a nuanced understanding of regional markets, client needs, and cultural dynamics that drive content engagement worldwide.
Proven ability to manage complex partner relationships and lead channel‑level marketing activations that enhance content discoverability, sales impact, and monetization.
Experience working in or alongside agencies, distributors, or international sales organizations, with an appreciation for both creative excellence and commercial performance.
Data‑driven and results‑oriented, with the analytical ability to translate insights into actionable strategies that maximize ROI across trade and partner programs.
A compelling communicator and storyteller - skilled in writing, presenting, and influencing across executive, creative, and client audiences.
Nice to Haves
Front‑line sales experience - negotiating with platforms/distributors for marketing support and executing trade‑wide marketing packages.
Experience working globally across territories against local geo client needs and with understanding of consumer behaviors.
Strong technical fluency: dashboarding tools, analytics platforms (Tableau, Looker, etc.).
Legal / rights awareness around promotional usage, content windows, and affiliate marketing.
Awards or industry recognition in platform/marketing or trade execution.
MBA or advanced degree in marketing, business, or related field.
About Lionsgate
Lionsgate (NYSE: LION) is one of the world's leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world‑class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000‑title film and television library, all driven by the studio's bold and entrepreneurial culture.
Business Unit Overview
Lionsgate Television
Lionsgate's Television Group is a leading supplier of premium programming to buyers around the world. With a rich history of acclaimed television series such as Mad Men, Weeds, Nurse Jackie, Orange is the New Black, Nashville and The Studio, Lionsgate Television series have earned 396 Emmy Award nominations and 47 Emmys. Lionsgate's Television Group includes nearly 100 series spanning 40+ networks from Lionsgate Television, Lionsgate Alternative Television, Lionsgate Worldwide Television Distribution, 3 Arts Entertainment and Debmar-Mercury.
Full Coverage - Medical, Vision, and Dental
Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
401(k) company matching
Compensation
$190,000 - $210,000
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
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$190k-210k yearly 2d ago
Director, ALM Strategy and Optimization
Pacific Asset Management, LLC
Senior manager of marketing job in Newport Beach, CA
**Job Description:**Pacific Life is investing in bright, agile and diverse talent to contribute to our mission of innovating our business and creating a superior customer experience. We're actively seeking a talented Director, ALM Strategy & Optimization to join our Pacific Life Investment (PLI) ALM team in Newport Beach, CA. This role is onsite 4 days per week and work from home 1 day.As Director, ALM Strategy & Optimization, you'll play a key and visible role in Pacific Life's growth and long-term success by executing on strategic objectives to manage the enterprise-wide risk and competitiveness. You will lead a team of actuaries and financial professionals within Pacific Life Investments (PLI) Enterprise ALM team. You will partner closely with PLI's ALM Analytics, Hedging, and Investment strategy teams guiding the management and expansion of our $225 billion AUM through improving competitiveness, balancing risk vs. return, evaluating and leveraging real-time data to make key decisions relating to risk and competitiveness. You will report directly to the AVP, ALM Strategy and Optimization**How you will make an impact:*** Motivating and leading a talented team of actuaries and cross collaborating with investment and technical professionals in continually striving to optimize Pacific Life's ALM strategy* Through the use of ALM model projections and analysis, modeling assessing ALM strategies and risk positioning across economic, GAAP and Statutory (US and BMA) frameworks* Collaborate with the AVP ALM Strategy and Investment and Product Solutions (IPS) Team in development of new capital efficient and economically advantageous ALM solutions* Effectively communicating ALM strategic analysis to key stakeholders* Monitoring, maintaining and continuously evolving ALM strategic playbooks to manage risks related to market risk exposure, investment allocation and asset transfers* Actively collaborating with teams across the enterprise including Capital Management, Liquidity, Investment, IPS, Risk Management and Valuation to develop, evaluate and challenge explicit strategic ALM decisions or decisions impacting ALM strategy* Conducting R&D on different ALM strategies, methodologies, enhancements, etc. across economic, GAAP and Statutory (US and BMA) frameworks* Supporting R&D initiatives for product development, capital management, reinsurance optimizations, asset allocation and more* Supporting development, review, and challenge of market assumptions within the assumption governance framework**The experience you will bring:*** 7+ years experience with thorough knowledge of life insurance business, investments, financial markets and risk management* 1-2yrs of experience in: + Developing quantitative ALM or hedging strategies; + Managing and executing ALM strategies or hedge programs; or + Overseeing market risks and mitigation programs* Solid experience in financial concepts, Statutory, GAAP, economic value/capital* Experience with U.S. and Bermuda Regulatory Frameworks as they relate to ALM, a plus* Strong analytic skills to analyze market risk exposures and mitigation programs across the Enterprise* Experience with coding. specifically Python, and modeling* Ability to effectively communicate across complex financial concepts and risk management solutions to audiences with varying levels of familiarity with capital markets and actuarial concepts* Strong written and verbal communication skills to effectively represent ALM positioning and strategies* Fellow of Society of Actuaries (FSA) or Chartered Financial Analyst (CFA) and additional training on financial engineering, quantitative finance is preferred**What will make you stand out:*** Experience in ALM concepts, modeling and implementation* Ability to collaborate immediately across functional areas* Experience working across diverse teams**You can be who you are.**Instagram.com/lifeatpacificlife**Base Pay Range:**The base pay range noted represents the company's good faith minimum and maximum range for this role at the time of posting. The actual compensation offered to a candidate will be dependent upon several factors, including but not limited to experience, qualifications and geographic location. Also, most employees are eligible for additional incentive pay.$198,810.00 - $242,990.00**Your Benefits Start Day 1**Your wellbeing is important to Pacific Life, and we're committed to providing you with flexible benefits that you can tailor to meet your needs. Whether you are focusing on your physical, financial, emotional, or social wellbeing, we've got you covered.* Prioritization of your health and well-being including Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents* Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off* Paid Parental Leave as well as an Adoption Assistance Program* Competitive 401k savings plan with company match and an additional contribution regardless of participation**EEO Statement:***Pacific Life Insurance Company is an Equal Opportunity /Affirmative Action Employer, M/F/D/V. If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Human Resources Representative at Pacific Life Insurance Company.*At Pacific Life, we believe that success comes down to our people. That's why we're committed to embracing a flexible, diverse, and inclusive workplace where you can be your best self and do your best work. Our people-first culture creates a sense of belonging and prioritizes employee wellbeing, empowering you to achieve your full potential through our holistic health benefits, flexible working options, and a vibrant community of people working towards a shared purpose. You can connect with colleagues through employee connections groups, sharing your passions, interests, and ideas. Learn more about our .
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$198.8k-243k yearly 5d ago
Director of Ecommerce
Mate The Label
Senior manager of marketing job in Los Angeles, CA
About the Role
MATE the Label is seeking a strategic and hands-on Director of E-commerce to own our digital growth and shape the future of our online customer experience. Reporting to the CEO, this leader will be responsible for developing and executing our e-commerce roadmap, with a strong emphasis on site performance, product merchandising, high-converting landing pages, and operational optimizations. You'll lead initiatives that drive revenue, conversion, and retention-all while upholding MATE's commitment to clean, organic, and non-toxic essentials.
📍 Hybrid (L.A. based) | Full-time | 3x/week in office
Key Responsibilities
E-commerce Strategy & Leadership
Build and execute the digital roadmap to drive DTC growth, customer retention, and brand equity
Own site merchandising, UX strategy, CRO, SEO, and feature development on Shopify Plus
Lead and inspire cross-functional collaboration with marketing, creative, tech, and operations teams
Maintain a clean, intuitive, high-performing site experience aligned with brand values
Product Experience & Innovation
Partner with creative and engineering to develop site features like bundles, PDP enhancements, personalization, and post-purchase flows
Champion intuitive, mobile-first design that reflects our sustainability-first ethos
Use A/B testing and personalization strategies to continuously improve performance
Operational Oversight
Oversee day-to-day e-commerce operations including product setup, pricing, SKU launches, and promotions
Ensure accurate, on-time execution of site updates, merchandising shifts, and content refreshes
Develop documentation and workflows to scale operations cleanly and efficiently
Data-Driven Optimization
Analyze full funnel performance, conversion, retention, and LTV using GA4, Shopify analytics, and post-purchase insights
Develop clear KPIs and experimentation plans to measure success and guide iteration
Translate data into actionable insights and compelling stories for leadership and stakeholders
Qualifications
8+ years of e-commerce experience, with 4+ years in a senior leadership role
Proven success growing a DTC brand through onsite optimization, CRO, and retention
Strong understanding of the Shopify Plus ecosystem and modern e-commerce best practices
Ability to lead high-performing teams across disciplines, with a bias toward clarity and collaboration
Network of best in class developers, UX/UI designers, copywriters, and other essential contractors to elevate overall site experience
Data fluency and experience with analytics tools (GA4, Shopify, heatmap tools, etc.)
Values-driven, purpose-led mindset with a passion for sustainability and clean living
Experience using AI tools to enhance customer experience, content, or site optimization
Tools We Use
Shopify Plus for ecommerce, Klaviyo, Attentive, Google Analytics, Heatmaps, Figma, Slack, and Asana for project management and cross-functional alignment
Why MATE
MATE the Label is a clean essentials brand on a mission to provide people with elevated, non-toxic, and sustainably made clothing. As Director of E-commerce, you'll play a key role in shaping how customers interact with our brand-making it easier, more inspiring, and more rewarding to Dress Clean.
$118k-201k yearly est. 4d ago
Director, Digital Marketing
Portage Point Partners
Senior manager of marketing job in Los Angeles, CA
At Portage Point Partners (Portage Point), you are not a cog in a legacy machine, you are shaping strategy, influencing outcomes and being rewarded for driving impact. Backed by New Mountain Capital, Portage Point is recognized for accelerated growth and is consistently featured in rankings from Inc.5000, The Financial Times and Consulting Magazine. This recognition is a testament to our focus on excellence, intensity and pace and ability to attract blue chip talent committed to delivering best-in-class outcomes. Our cross-functional platform spans the full business lifecycle and offers middle market clients integrated solutions across Transaction Advisory Services (TAS), Valuations (VAL), Transaction Execution Services (TES), Office of the CFO (OCFO), Performance Improvement (PI), Interim Management (IM), Investment Banking (IB) and Turnaround & Restructuring Services (TRS).
The Delivery Enablement (DE) team powers Portage Point's growth as a scalable, high-quality operational backbone. Including Marketing, Commercial Strategy, Talent Acquisition, Human Resources, Delivery Excellence, Accounting & Finance and Data Analytics, the DE team drives excellence, efficiency and automation across every practice line.
The Director, Digital Marketing role at Portage Point represents a unique opportunity to assume a wide range of responsibilities and make a significant impact. This Director is a foundational member of the Marketing team, responsible for shaping and advancing the long-term digital marketing and web development strategy that underpins the brand, growth objectives and digital ecosystem. The Director, Digital Marketing will report directly to the Head of Marketing and will manage Portage Point's website and marketing technology stack while developing and executing digital marketing strategies that drive scalable growth. This person will lead key marketing initiatives and closely collaborate with senior leaders across the firm. If you thrive in a high-performance culture and want to help build the future of a rapidly growing advisory platform, this is the right role for you.
Responsibilities
Oversee firm marketing technology stack (e.g., HubSpot, WordPress, Intapp), ensuring platforms are implemented, integrated, optimized and aligned with firmwide objectives
Lead the strategy, development and execution of integrated digital marketing programs across SEO, SEM, paid media, social, email and web to drive measurable growth
Ensure programs and campaigns are effectively targeted, tracked and measured
Manage performance analytics using Google Analytics 4 (GA4), SEMrush and related tools and translate insights into actionable reporting for continuous optimization
Direct the planning, design, development and ongoing enhancement of the Portage Point website, including UX / UI improvements, feature expansion, technical performance, SEO and AI optimization initiatives
Ensure the website remains secure, responsive, accessible and technically sound through regular audits, testing, updates and cross-functional coordination with internal teams and external partners
Guide front-end development efforts, maintain scalable documentation and manage third-party agencies to deliver a seamless, high-impact digital presence
Identify, evaluate and deploy emerging technologies that strengthen digital marketing effectiveness and elevate the firm's overall digital experience
Provide coaching and mentorship to junior team members
Lead internal training and best practice sharing
Support business development and client relationship efforts
Support talent acquisition and firm-building initiatives
Contribute to a high-performing, inclusive and values-driven culture
Qualifications
Bachelor's degree in Marketing, Computer Science, Web Development or a related field from a top undergraduate program
Located in or willing to relocate to Chicago, Dallas, Los Angeles or New York
Invested in a team-based culture, motivated to collaborate in office four days per week
10 plus years of progressive experience in digital marketing and / or web development within B2B or professional services environments
Demonstrated leadership capability, including managing and developing team members, providing mentorship and driving accountability against performance standards
Deep professional experience in WordPress administration and development, with the ability to manage content, customize themes and secure a scalable platform
Proficiency in front-end development languages and frameworks, including HTML, CSS and JavaScript
Hands-on experience with MarTech platforms such as HubSpot and CRM integration
Strong understanding of digital acquisition strategies including SEO / SEM, email and social marketing
Advanced analytical and critical thinking skills, with the ability to translate quantitative insights into clear, actionable strategies
Superior written and verbal communication skills, including executive-ready presentation and reporting skills
Proven ability to thrive in lean, fast-moving teams
High attention to detail, responsiveness and ownership mindset
$175,000 - $235,000 a year
In accordance with pay transparency laws in the City of New York and the State of California, Portage Point provides a good-faith cash compensation range for this position. This range represents the cash compensation (base plus bonus) that the firm reasonably expects to pay upon hire, based on good-faith and reasonable estimate at the time of posting. The final compensation within this range will depend on the candidate's qualifications, education, training, experience and location. In addition to cash compensation, Portage Point may offer comprehensive benefits and equity participation, which are not reflected in the pay range above.
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$175k-235k yearly 1d ago
Strategic Head of Business Affairs & Legal (TV & Media)
Sony Pictures Entertainment, Inc. 4.8
Senior manager of marketing job in Santa Monica, CA
A leading entertainment company based in California is seeking a Senior Vice President for Business Affairs & Legal. This pivotal role oversees all business and legal functions, manages a high-performing team, and drives deal-making across various platforms. The successful candidate will possess a JD from an accredited law school and have over 15 years of experience in the entertainment industry. This position requires exceptional negotiation and leadership skills to align legal strategy with business goals. Candidates must have a proven track record in managing complex projects in a dynamic environment.
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$109k-186k yearly est. 4d ago
Director, Strategy - Partnerships & Experiential
IMG Live 4.0
Senior manager of marketing job in Beverly Hills, CA
**How We Strategize:** A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected. This is what drives us. It's also the inspiration for our name btw (an elevated blood pressure, since you ask). As a growing strategy team within the global powerhouse of 160over90, we take the mantle of digging deep into the cultural currents of what people most care about today and tomorrow; attaching a brand to the right and relevant insights…and guiding the way ideas come to life across every/any part the marketing spectrum. **Who You Are:** You're curious about how brands, people, and culture connect - and how those connections create impact. We're looking for a strategist who understands culture and knows how to turn it into work that resonates - especially across sponsorships, experiences, and creative activations. **Responsibilities:** This role has senior strategy responsibility reporting into a VP of Strategy building our agency's strategy presence in Los Angeles, focused on delivering for a brand client with an extensive partnership portfolio across sports and entertainment. As such responsibilities cover the following: **Skills and Experience:** Whether you're a loud force of nature or a quiet powerhouse, we don't care. But you must bring confidence and perspective to all you do. you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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$148k-198k yearly est. 3d ago
Performance Marketing Manager
Entertainment Earth 3.7
Senior manager of marketing job in Simi Valley, CA
Why Entertainment Earth
We believe in connecting fans to the characters, stories, and brands they love. Every product, experience, and interaction is created to celebrate what fans love most by inspiring joy, sparking nostalgia, and building lasting connections to their fandoms.
About the Role
We are looking for a data-driven Performance MarketingManager to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun.
Responsibilities:
Campaign Strategy and Execution
Plan, launch, and optimize paid media campaigns across Meta, Google Ads, Criteo and other key platforms.
Test emerging channels such as TikTok and Reddit to expand reach and acquisition.
Manage pacing, targeting, ad refreshes, and budget allocation to maximize campaign effectiveness.
Performance Optimization
Monitor and analyze campaign performance using KPIs such as ROAS, CAC, and MER.
Conduct A/B testing to refine targeting, messaging, and performance.
Evaluate attribution models and reporting to understand channel performance across the customer journey.
Provide actionable recommendations to improve efficiency and scale paid media results.
Agency and Cross-Functional Collaboration
Manage day-to-day relationship with paid media agency ensuring priorities and performance targets are met.
Collaborate with marketing and purchasing teams to support campaign launches and promotional priorities.
Partner with the Email & SMS Manager to align acquisition campaigns with retention and engagement strategies.
Provide input into the promotional calendar and product launch planning from a paid media perspective.
Website Optimization and SEO
Implement SEO best practices across site content, metadata, and product pages.
Drive CRO initiatives to improve conversion rate, checkout flow, and landing page performance.
Audit and enhance website UI/UX to improve navigation, discoverability, and customer experience.
Align site updates with campaign and promotional priorities.
Analytics and Consumer Insights
Maintain reporting dashboards to track paid media performance and overall DTC results.
Leverage analytics and customer insights to inform targeting strategies, offers, and messaging.
Conduct consumer research, including surveys and competitive analysis, to deeply understand fan preferences and behaviors.
Requirements
4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles.
Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results.
Experience with SEO and website optimization including CRO and UI/UX improvements.
Familiarity with emerging platforms such as TikTok and Reddit a plus.
Strong skills in campaign analytics, attribution, A/B testing, and performance reporting.
Experience conducting consumer research, including surveys and competitive analysis.
Proficiency with Google Analytics and ecommerce platforms.
Highly organized with attention to detail and a proactive, problem-solving mindset.
Experience managing paid media budgets and agency relationships.
Knowledge of platform policies, privacy regulations, and industry best practices.
Our Core Values:
Leadership
Collaboration
Accountability
Data/Insight Driven
Diverse & Inclusive
Curious
Fun
Benefits of Joining the Team!
Discounts on your favorite collectibles!
Free snacks! Clock out by 12pm on Fridays! Bring your dog to the office!
Medical/Dental/Vision Plans/Additional Optional Plans
Paid Time Off plus Holidays
401(k) matching plan, educational reimbursement and much more!
$93k-143k yearly est. 1d ago
Assistant Marketing Manager
24 Seven Talent 4.5
Senior manager of marketing job in Burbank, CA
Well-known and growing LA based fashion brand is seeking a savvy Assistant MarketingManager to join their team. This role is ideal for someone with a passion for the fashion industry and bringing brand stories to life. Working within a fast paced environment, a keen attention to detail and superior written and verbal communication skills are key!
*This is a hybrid role - working onsite 4 days per week. Only local candidates will be considered
Key Responsibilities:
Serve as the right hand to Head of Marketing supporting all marketing initiatives - retail, wholesale and brand marketing
Partner closely with social media & eCommerce teams ensuring alignment across campaigns and concise messaging
Lead retail marketing within owned stores and wholesale - driving events, activations and pop ups
Support campaign development with briefing, copy coordination, and creative asset management
Assist with collaboration and partner initiatives by tracking deliverables and maintaining communication
Partner with cross-functional teams to manage project timelines; ensuring everything stays on calendar
Manage all creative assets
Track spend, invoices, and status updates across projects
Qualifications:
3+ years marketing experience within an apparel or lifestyle brand
Experience with retail events
Superior written and verbal communication skills
Problem solving mentality with ability to think proactively and avoid issues
Ability to manage a variety of projects and campaigns simultaneously
Strong sense of branding and passion for cultivating effective stories and brand experiences that resonate with consumers
$65k-92k yearly est. 1d ago
CD&A - Director Media Analytics
Scorpion Therapeutics 4.3
Senior manager of marketing job in Thousand Oaks, CA
CD&A - Director Media Analytics
Responsibilities
Support the overall analytics strategy and governance, establishing and implementing robust HCP and DTC measurement frameworks, with KPIs and learning agendas tailored to brand goals.
Connect execution to leading and lagging outcomes. Run monthly and quarterly readouts focused on driving continuous optimizations and transforming learnings into playbooks that drive execution excellence.
Complete analytics and measurements across web, paid and owned media, marketing CRM, and other relevant digital channels, to generate insights on media execution, audience relevance and creative performance.
Leverage clean room solutions to design and analyze brand‑specific audiences, and personas, that can enhance HCP and consumer targeting. Evaluate reach and quality by channel to minimize overlap and optimize frequency.
Partner with MarSci Operations and Data engineering teams to deliver governed data models, automated pipelines, and executive‑ready dashboards.
Support and participate in Amgen's taxonomy governance helping drive best practices and consistency on our strategy to launch and track our marketing initiatives. Advocate for high standards in data quality, consent, and privacy.
Drive cross‑functional alignment between marketing, analytics, and media strategy groups, translating analytics to actionable recommendations and influencing senior partners for data‑driven decisions.
Apply pharma‑specific data (TRx, NBRx, claims, EHR, copay, hub data, etc.) to improve and contextualize digital insights.
Qualifications
Basic Qualifications:
Doctorate degree and 4 years of analytics, operations or pharma experience
OR Master's degree and 8 years of analytics, operations or pharma experience
OR Bachelor's degree and 10 years of analytics, operations or pharma experience
In addition to meeting at least one of the above requirements, you must have at least 4 years experience directly managing people and/or leadership experience leading teams, projects, programs, or directing the allocation or resources. Your managerial experience may run concurrently with the required technical experience referenced above
Preferred Qualifications
Proven leadership in digital analytics spanning media, web, and CRM; experience crafting KPI frameworks and campaign optimization for HCP and consumer audiences.
Hands‑on familiarity with web and digital stacks, ad and analytics platforms (Adobe/GA, Campaign Manager, DV360, Meta), with experience crafting and executing experimentation/measurement initiatives.
Working knowledge of SQL/Python and cloud data ecosystems (Databricks, Snowflake, Azure).
Strong project management and organizational skills to manage multiple priorities in parallel, ensuring projects remain on track, individual teams are focused on core priorities and partners are informed on relevant progress. Experience with agile and kanban methodologies.
Experience partnering with Brand and Finance; ability to influence without formal authority and navigate ambiguous, fast‑moving priorities. Well versed in data storytelling for executives.
Experience in Pharma/biotech or other regulated industry with strong understanding of compliance, privacy, and consent practices.
Education
Not specified; qualifications above indicate required degrees.
Additional Requirements
Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL office. You will work on‑site a minimum of 2-3 days a week.
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$132k-200k yearly est. 1d ago
Director, Member Insights & Growth Strategy
Techstyle Fashion Group 4.6
Senior manager of marketing job in El Segundo, CA
A leading fashion brand in El Segundo is seeking a Director of Member Insights and Strategy to drive understanding of its members and strategic growth. The ideal candidate should have 5-10 years of market research experience, strong quantitative and qualitative skills, and thrive in a fast-paced environment. You will collaborate with C-suite executives, optimizing customer experience and managing insights initiatives. Offering a competitive salary, hybrid work schedule, and various employee benefits.
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$138k-193k yearly est. 3d ago
Brand Manager - Fashion Apparel
Topson Downs of California, LLC 4.0
Senior manager of marketing job in Culver City, CA
We are seeking a strategic and creative Brand Manager to lead brand development, positioning, and execution for our growing fashion apparel company. This role oversees brand consistency across all consumer touchpoints, supports both direct-to-consumer (DTC) and wholesale business channels, and drives initiatives that strengthen brand equity, customer loyalty, and market presence.
The ideal candidate combines strong creative vision with exceptional analytical and project-management skills and thrives in a fast-paced environment where collaboration is essential.
Key Responsibilities
Brand Strategy & Positioning
Develop and refine the brand's identity, voice, and messaging across DTC and wholesale channels.
Conduct market, trend, and competitor analysis to inform brand direction and identify new opportunities.
Collaborate with product design and merchandising teams to ensure collections align with brand strategy and consumer insights.
Marketing Planning & Execution
Lead creation of seasonal and annual brand marketing plans, ensuring consistent storytelling across digital, print, retail, and wholesale assets.
Partner with the eCommerce team to optimize DTC marketing campaigns, product launches, and promotional strategies.
Oversee marketing materials for wholesale accounts, including lookbooks, line sheets, brand decks, and campaign assets.
Campaign Development & Creative Direction
Manage the end-to-end development of brand campaigns, from concept to execution, including photoshoots, creative briefs, and asset delivery.
Ensure visual and written content aligns with brand guidelines and supports both consumer-facing and B2B needs.
Cross-Functional Collaboration
Work closely with Design, Merchandising, Sales, and Production teams to ensure cohesive brand storytelling throughout product lifecycle.
Partner with the Sales team to support key wholesale accounts with tailored brand programs and co-marketing initiatives.
Brand Performance & Insights
Monitor brand KPIs, including engagement, reach, conversion, and sell-through performance.
Analyze campaign effectiveness and provide actionable insights to improve future brand initiatives.
Manage budgets and ensure efficient allocation of marketing spend.
Brand Governance
Maintain and evolve brand guidelines to ensure consistency across all platforms, partners, and internal teams.
Review and approve all marketing collateral and packaging for brand accuracy and consistency.
Qualifications
Required
Bachelor's degree in Marketing, Communications, Fashion, or a related field.
5+ years of brand management or marketing experience, ideally in fashion, apparel, or consumer retail.
Strong understanding of DTC and wholesale business models and their marketing needs.
Proven ability to manage creative campaigns and collaborate with internal and external creative teams.
Excellent communication, writing, and storytelling skills.
Strong analytical abilities and experience with marketing KPIs and performance tools.
Highly organized with the ability to manage multiple projects and deadlines simultaneously.
Preferred
Experience working with fashion product cycles and seasonal launches.
Familiarity with tools such as Adobe Creative Suite, Shopify, Klaviyo, and project-management platforms.
Experience collaborating with influencers, stylists, and brand partners.
$82k-114k yearly est. 1d ago
Chief Marketing Officer
Boosted Commerce
Senior manager of marketing job in Santa Monica, CA
Boosted Commerce (founded in 2019) is a digitally-native, CPG platform focused on building beauty, health, and wellness brands. We are a seasoned team of traditional retail and ecommerce operators and are looking for highly motivated people who thrive in an entrepreneurial atmosphere to join us. If that sounds like you-reach out!
IN YOUR NEW ROLE
As our Chief Marketing Officer, you will be a key member of the executive leadership team, reporting directly to the CEO. You'll have full strategic and creative ownership of Boosted Commerce's growing portfolio of consumer brands, with the resources, team, and budget to bring bold ideas to life.
You will lead brand, creative, social, content, and performance marketing, working cross-functionally with merchandising, ecommerce operations, and product development to craft breakthrough customer experiences that win hearts and drive growth - across both digital and retail channels.
This is a high-impact, high-visibility role where your work will directly shape the voice, presence, and trajectory of brands consumers love. You'll join a fast-moving, high-growth company where marketing is viewed as a growth engine, not a cost center.
YOUR RESPONSIBILITIES
Own positioning, messaging, and storytelling across all customer touchpoints.
Drive innovation by blending data and intuition to test bold ideas and unlock new growth.
Manage and optimize the marketing budget across both brand-building and performance channels.
Lead, inspire, and scale a high-performing marketing team built on creativity, accountability, and experimentation.
Partner across brand, product, and ecommerce teams to deliver seamless, end-to-end brand experiences.
Collaborate with data and finance to measure what matters, optimizing ROI and refining strategies in real time.
TO BE THE BEST FIT FOR THIS ROLE YOU NEED
10+ years leading marketing for DTC and/or CPG brands, with a record of scaling revenue and brand equity.
Experience in health, beauty, or wellness strongly preferred.
Proven expertise across brand strategy, digital media, social, influencer, and content.
Inspirational leader who thrives in cross-functional environments and knows how to turn big ideas into execution.
Combines creative intuition with analytical rigor.
Entrepreneurial spirit - thrives in ambiguity and loves building in a fast-paced, high-growth setting.
BOOSTED COMMERCE OFFERS:
Salary: $250,000 - $280,000
Growth company at a pivotal juncture
Hybrid Opportunity
Flexible Time Off
Benefits (Medical, Dental, Vision, etc.)
Bonus and Equity
Boosted Commerce is an equal opportunity employer committed to diversity and inclusion. We believe bringing together people from diverse backgrounds enhances our ability to think more creatively and to come to the right conclusion more often. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, or disability.
$250k-280k yearly 1d ago
Sr. Manager, Sales - Global Men's Product
Travismathew LLC
Senior manager of marketing job in Huntington Beach, CA
# Find Your RoleSr. Manager, Sales - Global Men's Product page is loaded## Sr. Manager, Sales - Global Men's Productremote type: Hybridlocations: TM - HQ - Huntington Beachtime type: Full timeposted on: Posted 2 Days Agojob requisition id: JR2023-15117TravisMathew is a premium apparel brand that exists because we seized an opportunity-and we're inviting you to take yours. Back in 2007, we saw there weren't many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life-plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.The Sr. Manager, Sales - Global Men's Product is responsible for developing and executing commercial assortment plans across U.S. and International wholesale channels that: 1) align to the overall brand vision, 2) create clear product differentiation across channels and accounts, 3) accelerate wholesale partner strategies, and 4) deliver premium retail experiences and sales/margin/productivity for TravisMathew and our U.S. and international wholesale partners. This role will report to the Sr. Director, EMEA and International, and work closely with the U.S. and international wholesale teams, and the global merchandising team to influence the direction of the men's product line, educate internal stakeholders on product stories, and present key product initiatives to wholesale customers.**PRODUCT STRATEGY / LINE PLAN DEVELOPMENT*** Identify product gaps and opportunities based on consumer insights, marketplace data, and wholesale customer feedback.* Partner with the product and merchandising teams to influence the 1 - 3-year direction of the product line based on wholesale customer needs, marketplace insights, and commercial opportunities.* Drive internal alignment on new product opportunities, the appropriate lifecycle of key programs, and product differentiation across channels.* Participate in seasonal rankings meetings to support the creation of a commercial assortment for U.S. and international wholesale channels.**GTM PLANNING & EXECUTION*** Partner with product and merchandising to align/educate/train the sales leadership team on the key product stories and commercial priorities before customer meetings.* Partner with the U.S. and wholesale account leaders to define the men's assortment plan and sales strategies.* Lead on-going product strategy meetings (monthly or quarterly) and seasonal pre-line meetings with wholesale customers.* Present key product initiatives to wholesale customers, balancing brand objectives, marketplace selling data, and wholesale customer requests, to gain buy-in* Own the men's sample line process for U.S. wholesale and international.* Partner with the National Accounts team to ensure the seasonal showroom is set up to support the commercial plan for each wholesale channel/partner.* Partner with the International and U.S. wholesale channel leaders to execute key internal sales meetings.**MARKETPLACE EXECUTION & FRANCHISE MANAGEMENT*** Deliver product feedback from key wholesale partners to the men's merchandising team, along with recommendations on near- and long-term actions or SMU needs.* Track the retail performance of key programs and share key insights & near- /long-term actions with the product and merchandising teams.**TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)*** Ability to translate consumer and marketplace feedback into tangible and actionable product opportunities.* Intermediate knowledge of the key factors that drive product design, development, and execution.* Ability to influence key internal and external stakeholders through compelling product presentations.* Advanced verbal and written communication skills, with an ability to tailor communication style to any audience.* Intermediate understanding of key levers that drive wholesale and retail key performance indicators.* Ability to coach/lead and collaborate at all organizational levels to develop win-win scenarios.* Ability to thrive in a fast-paced, growing, and less structured company environment.* Strong analytical and business & assortment planning skills.* Strong knowledge of standard concepts, practices, and procedures within the apparel industry* Intermediate proficiency level with Microsoft Office (e.g., Excel, PowerPoint, Word, Teams, Outlook, Business Intelligence)* Travel up to 25% of the time.**EDUCATION AND EXPERIENCE*** Bachelor's degree in business, marketing, or a related field* Minimum 3 years of experience in the apparel industry* Minimum 5 years of experience in direct wholesale sales or account management, product merchandising, and/or retail buying and planning capacity.141,200.00 - 176,500.00 - 211,800.00 USD AnnualIf your experience is close to what we're looking for, please consider applying! Experience comes in many forms - skills are transferable, and passion goes a long way. We know that diversity makes for the best problem-solving and creative thinking, which is why we're dedicated to adding new perspectives to the team and encourage everyone to apply. TravisMathew is an Equal Employment Opportunity
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$121k-182k yearly est. 3d ago
E Commerce Digital Marketing Manager
Felina Lingerie
Senior manager of marketing job in Los Angeles, CA
Job Title: E-commerce and Digital MarketingManager
Industry: Apparel / Fashion Reports to: VP of E-commerce Location: Chatsworth, CA
Employment Type: Full-Time/On Site
Salary Range: $90-$120k
We are seeking a dynamic and data-driven E-commerce and Digital MarketingManager to lead and scale our digital sales channels in the fast-paced apparel industry. This role is pivotal in owning the strategy, execution, performance and maintenance of both Direct-to-Consumer (DTC) e-commerce platforms and third-party marketplaces (such as Amazon, Walmart, Target+, and others). The ideal candidate is both analytical and creative, understands apparel brand-building in a digital world, and thrives in a collaborative, fast-paced environment.
Key Responsibilities
E-commerce (DTC) Strategy & Management
● Own and optimize performance across the brand's owned e-commerce websites on Shopify
● Lead UX/UI improvements to increase conversion rate, reduce bounce rate, and enhance customer experience.
● Manage product merchandising, categorization, pricing, cross-sells/upsells, and seasonal content updates.
● Analyze funnel metrics and customer behavior using tools like Google Analytics, Triple Whale, or Shopify analytics.
● Collaborate on site promotions, A/B tests, landing pages, and product launches.
MarketplaceManagement
● Oversight on day-to-day operations across marketplaces (Amazon, Walmart, Target Plus, etc.), including inventory for FBA, listings, pricing, content optimization, deals and promotions.
● Coordinate with fulfillment and logistics teams to ensure marketplace SLAs are met (e.g., shipping, on-time delivery).
● Monitor marketplace performance metrics: YOY sales and session metrics, Buy Box percentage, advertising ROAS, reviews, and seller ratings.
● Implement competitive pricing and assortment strategies to grow share and profitability.
Digital Marketing
● Plan and manage 3rd party agencies for execution of paid media campaigns across channels (Meta, Google Ads, YouTube, TikTok, affiliates, etc.).
● Oversee SEO strategy, content planning, and blog/editorial calendar to drive organic traffic.
● Manage planning, communication and approval of email marketing and SMS programs (Yotpo) with 3rd Party agency, including segmentation, automation flows, and campaign performance.
● Collaborate with creative, freelancers, and influencers for brand-aligned messaging and assets.
● Leverage multi-touch attribution modeling to guide budget allocation and improve CAC, ROAS and LTV metrics for organization.
Reporting & Optimization
● Track KPIs for all digital channels including ROAS, AOV, LTV, CVR, and channel-specific KPIs.
● Provide weekly and monthly performance reporting and actionable insights to leadership.
● Use tools such as GA4, Triple Whale, Excel/Sheets, and ad platform dashboards to analyze trends and inform decision-making.
Qualifications
● Bachelor's degree in Marketing, Business, E-commerce, or related field.
● 5+ years of experience in e-commerce and digital marketing, preferably in the fashion/apparel sector.
● Proven experience managing both owned DTC websites and marketplace platforms.
● Strong analytical skills and proficiency in e-commerce platforms, web analytics, and digital ad tools.
● Capable of driving action and communicating strategic insights and recommendations.
● Experience with Shopify, Amazon Seller Central/Vendor Central, Google Ads, Meta Ads, Yotpo, Walmart Seller Central, Target Plus portal, etc.
● Excellent project management and communication skills.
● Passion for apparel, consumer behavior, data and building best-in-class online experiences.
$90k-120k yearly 3d ago
Director of Digital Marketing & Growth Strategy
Portage Point Partners
Senior manager of marketing job in Los Angeles, CA
A leading strategic advisory firm is seeking a Director of Digital Marketing based in New York. This pivotal role involves managing the marketing technology stack and developing digital marketing strategies to drive growth. The ideal candidate should have over 10 years of experience in digital marketing or web development, especially within B2B environments. Strong leadership skills and expertise in platforms like HubSpot and WordPress are essential. A commitment to a collaborative, high-performance culture is vital for success in this position.
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How much does a senior manager of marketing earn in West Hollywood, CA?
The average senior manager of marketing in West Hollywood, CA earns between $102,000 and $177,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.
Average senior manager of marketing salary in West Hollywood, CA
$134,000
What are the biggest employers of Senior Managers Of Marketing in West Hollywood, CA?
The biggest employers of Senior Managers Of Marketing in West Hollywood, CA are: