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Senior Global Marketing Manager
Mgr, Advertising
Fox & Roach/Trident Limited Partnership
Senior manager of marketing job in Devon, PA
Purpose of Job
The Advertising Manager is responsible for the operational management of all advertising programs including new product development and enhancements to existing programs and vendor relations. Also responsible for championing key initiatives for product development, implementation, and ongoing training. Additionally, responsible for the production management of the Home Buyers Guide or other real estate magazines.
Job Duties and Responsibilities
(Essential Job Functions)
Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.
Coordinate all advertising and print media within intended deadlines. Develop project plans, provide direction and coordinate project activities associated with advertising. (40%)
Supervise staff to ensure that projects are done well and on time. Analyze staff needs to successfully carry out any new or existing programs. Establish and maintain a positive, healthy working atmosphere. Perform supervisory activities, including employee safety, selection and development of employees, employee counseling and motivation, and salary administration. Assist in the administration of the department budget and reporting the work performed within the department. (25%)
Assist in design, production and implementation of all marketing programs and campaigns. (10%)
Continually monitor and report to management on utilization of current and new advertising programs and provide the management team with regular participation updates. (10%)
Ensure that all advertising and marketing programs are being adequately promoted in all communication mediums to the sales associates and consumers. (10%)
Create support pieces for sales associates and management to promote utilization of existing programs. (5%)
Perform any additional responsibilities as requested or assigned. (0 - 5%)
Performance Expectations
Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
Establish and maintain positive and productive work relationships with all staff, customers and business partners.
Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.
Qualifications
Education:
Bachelor's degree in marketing, communications, business administration or related field; or equivalent work experience.
Experience:
Two years of advertising experience, with an emphasis in print media.
Experience in a senior technical/leadership role.
Knowledge and Skills:
Strong personal computer skills; proficiency in PowerPoint and Word.
Effective oral and written communication skills, including presentation skills.
Effective interpersonal skills and leadership abilities.
Effective analytical, problem-solving and decision-making skills.
Project management skills; ability to prioritize and handle multiple tasks and projects concurrently. Ability to work within tight deadline environment.
We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)
Equal Opportunity Employer
$60k-94k yearly est. 4d ago
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Digital Experience Manager
A. Duie Pyle, Inc. 4.5
Senior manager of marketing job in West Chester, PA
A family-owned business since 1924, A. Duie Pyle provides a range of integrated transportation and distribution solutions throughout the Northeast and Mid-Atlantic. Supported by our vast network of Less-Than-Truckload (LTL) service centers, warehouse facilities, and dedicated locations, we have the ability to offer flexible and seamless integrated solutions tailored to our customer's needs.
Simply put, when it comes to integrated supply chain solutions, Pyle People Deliver. Our promise is to provide outstanding service as it remains to be our first and foremost mission.
Position Summary:
We are seeking a strategic and detail-oriented Digital Experience Manager to play a pivotal role in shaping and enhancing our customers' journey across digital platforms, ensuring seamless interactions across all touchpoints. You will work closely with cross-functional teams to design, implement, and optimize digital experiences that delight our customers, drive engagement, and promote brand loyalty. This is an exciting opportunity for someone who is customer-centric, data-driven, and eager to make a significant impact on our business.
Reporting to the Director of User Experience, this role will collaborate with the Marketing Strategy and IT teams to develop and execute a comprehensive digital customer experience strategy that aligns with business objectives. The Digital Experience Manager will lead UX design initiatives to create intuitive and visually appealing digital interfaces that enhance the overall customer experience.
The responsibilities of the position include, but are not limited to:
Coordinating cross-functional digital initiatives focused on improving user experience and ensuring our digital platforms effectively serve customers and stakeholders in the competitive logistics marketplace
Overseeing the entire UX design process, including user research, wireframing, prototyping, and usability testing. Ensure projects are completed on time and within scope
Conducting user research, collaborating with cross-functional teams like IT, sales, engineering and operations to ensure project execution remains on track and connected to overarching business goals
Supporting marketing strategy in the campaign development process to optimize the user experience across all customer facing digital properties
Managing the developmental priorities of our web properties across 4 sites (aduiepyle.com, careers, PyleNow and MyPyle) and responsible for prioritization of web development working alongside of internal IT developers as well external web development resources
Analyzing and reporting on site performance, API and deep link connections
Creating design specifications for web service APIs in collaboration with technical teams
Evaluating API modification requests and work with developers to implement enhancements
Providing support to web service API end-users and maintain documentation
Ensuring the website has accurate and current domain and hosting information to prevent potential downtimes
Evaluating and recommending new digital tools and platforms
Managing relationships with any new third-party service providers added post recommendation
Coordinating with vendors on service issues and upgrades
Managing licenses and subscriptions for user experience related digital tools
To be qualified for this position, you must possess the following:
Bachelor's degree in Digital Marketing, User Experience Design, Computer Science, or related field
5+ years of experience in digital experience management, UX design, or related roles
Proven track record of managing multiple web properties and digital platforms simultaneously
Strong understanding of UX/UI design principles, methodologies, and best practices
Experience with user research methods, including user testing, surveys, and analytics interpretation
Proficiency with design and prototyping tools (e.g., Balsamiq, Figma, Adobe XD)
Working knowledge of web analytics platforms (e.g., Google Analytics, Adobe Analytics)
Demonstrated experience with API documentation and specifications
Strong project management skills with ability to prioritize competing demands and manage multiple projects simultaneously
Experience collaborating with cross-functional teams including IT, Marketing, Sales, and Operations
Excellent communication and presentation skills with ability to articulate design decisions to both technical and non-technical stakeholders
Understanding of web development technologies (HTML, CSS, JavaScript) and how they impact UX
Experience managing vendor relationships and third-party service providers
The following skillsets are preferred:
Experience in the logistics, transportation, or supply chain industry
Certification in UX design (e.g., Google, Nielsen Norman Group, UXPA)
Familiarity with accessibility standards (WCAG) and inclusive design principles
Knowledge of SEO best practices and their impact on user experience
Experience with customer journey mapping and service design
Proficiency with content management systems (CMS) and digital asset management platforms
Experience with data visualization tools (e.g., Tableau, Power BI)
For a full job description associated with this posting, please contact A. Duie Pyle's Human Resources department. This job posting is intended solely for external advertising purposes and does not represent a comprehensive list of all job-related duties and qualifications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
$83k-109k yearly est. 4d ago
Marketing Manager
King Swings
Senior manager of marketing job in Parkesburg, PA
Title: MarketingManager
Reports to: Chief Marketing Officer
Location: Full-Time hybrid role based in the Parkesburg, PA Office
King Swings is seeking a strategic, hands-on MarketingManager to lead the brand marketing initiatives across our residential and commercial businesses. The role is responsible for translating brand strategy into action, ensuring campaigns, launches, partnerships, and activations are executed consistently, on time, and on brand.
The MarketingManager works closely with internal and external partners to bring marketing plans to life, support growth initiatives, and maintain a cohesive brand presence across all touchpoints. In this role, you will help expand our reach, develop meaningful relationships to drive consistent, high-impact product launches, brand activations, and partnerships.
Marketing Planning & Execution
Manage the execution of the marketing calendar across product launches, evergreen campaigns, activations, and partnerships.
Coordinate integrated campaigns across owned, earned, and paid channels in collaboration with performance, creative, and digital teams.
Own marketing briefs and manage cross-functional kickoffs. Maintain marketing documentation, calendars, and project plans.
Track progress against timelines and flag risks or gaps to leadership.
Brand Marketing
Own campaign development and execution, translating objectives into clear campaign narratives, messaging frameworks, and go-to-market plans.
Lead strategy implementation across product launches, seasonal initiatives, partnerships, events, and sales enablement.
Drive cross-functional campaign alignment, partnering with Creative, Digital, Performance, PR, and Sales to deliver high-impact campaigns on time and on brand.
Partnerships & Collaborations
Support existing partnerships by coordinating deliverables, activations, and marketing support.
Research and assist in developing new brand and community partnership opportunities.
Coordinate with partners to execute co-branded campaigns and storytelling initiatives.
Activations & Community Engagement
Manage the execution of event marketing and community engagement initiatives.
Coordinate logistics, timelines, and cross-functional inputs for events and activations.
Partner with Creative and Sales to ensure events align with brand and business goals.
PR
Serve as the internal point of contact for PR agency coordination, including asset delivery, approvals, and timelines.
Collaborate with influencer and performance teams to support integrated PR and content amplification.
Assist in incorporating PR moments into digital content and marketing campaigns.
Qualifications
4-6 years of marketing experience in brand marketing, campaigns, and partnerships.
Experience leading integrated marketing campaigns across multiple channels.
Excellent verbal, written, and visual communication skills.
Strong project management and organizational skills.
Strong interpersonal and leadership skills.
Shares King Swings' values of family, integrity, and community.
Willingness to work occasional evenings and weekends for events.
Bachelor's degree in Marketing, Communications, or related field.
Compensation & Perks
Salary Range:
$80,000 - $100,000 annually
Final compensation is determined based on experience, demonstrated scope, and alignment with role requirements.
Health benefits
401(k)
Paid time off (PTO) and company holidays
Hybrid work schedule based in our Parkesburg, PA office
Employee discount
Opportunities for growth and advancement within a growing, family-owned company
$80k-100k yearly 5d ago
Senior Manager - Marketing Automation
Airliquidehr
Senior manager of marketing job in Radnor, PA
R10079421 SeniorManager - Marketing Automation (Open) Airgas is Hiring for a Sr. Marketing, Marketing Automation in Radnor, PA!
We are looking for you !
Hybrid- 3 days in office
Proficient knowledge of HTML, JavaScript and SQL
Experience in marketing automation platforms
Recruiter: Roseanne Khachikyan / ********************************** / ************
The ideal Sr. Manager, Marketing Automation is a visionary leader and a hands-on operator with a proven track record of architecting and implementing sophisticated marketing automation strategies that deliver significant ROI through lead nurturing and eCommerce sales. This is a role for an individual who will not only work directly within the marketing automation platform but also inspire and mentor a team of talented marketers to drive significant and measurable impact on the business.
The individual in this role is expected to be in collaboration with Marketing Operations, Creative, Merchandising, Regional eBusiness Managers and other key stakeholders in strategy development, tactic execution and detailed reporting.
A proven track record of establishing a clear, forward-thinking direction for the use of marketing automation by authoring a strategy document that outlines the plans to achieve key initiatives with a focus on driving lead generation, nurturing leads through the funnel, and increasing eCommerce sales, including emerging use cases for artificial intelligence (AI).
A successful candidate is a skilled strategist who authors marketing briefs that outline all critical campaign details for effective execution of comprehensive marketing campaigns that deliver customer-focused objectives: loyalty and retention, engagement, and adoption of digital products and self-service offerings.
This person is a data-driven professional who defines and monitors key performance indicators (KPIs) and collaborates with analytics and other teams to report on the value and return on investment (ROI) generated by marketing campaigns, making data-backed recommendations for continuous improvement.
This person is a strategic thinker who develops and implements list growth strategies, at least in part through actively collaborating with regional teams that interact with customers on a daily basis to establish methods for data capture and maintaining data integrity.
A successful candidate is a collaborative partner who works seamlessly with the other marketing teams as well as with creative, product, sales, and other teams to ensure that the marketing campaigns are integrated, efficient, and aligned with company-wide goals.
This person is a subject matter expert in all things email and marketing automation, providing guidance on best practices, emerging technologies, and competitive intelligence to determine how they should be applied.
An ideal candidate is an effective leader who manages and mentors a high-performing team of two direct reports, fostering their growth and development in areas of reporting, strategy, and execution.
________________________Are you a MATCH?
Required Qualifications:
8+ years of progressive experience in marketing automation, with 4+ years in a management or leadership role.
Bachelor's degree in marketing, business, or a related field; or equivalent work experience.
Proficient knowledge of HTML, JavaScript and SQL required
Successfully implementing marketing automation strategies during early-stage platform use within a large enterprise environment, going beyond basic email campaigns to create complex, multi-channel customer journeys.
Marketing automation platforms (e.g., Adobe Marketo, Salesforce Marketing Cloud, etc.) and a strong understanding of their integration with CRMs and other enterprise systems.
Understanding of marketing principles: A/B testing, customer journeys and integrated marketing.
Strong analytical and problem-solving skills, with the ability to translate complex data from an analytics platform and the marketing automation platform into actionable insights and strategic recommendations.
Ability to forecast program performance and build basic financial modeling.
Exceptional leadership skills with experience managing and developing a team, demonstrating the ability to guide them toward a shared vision.
Excellent communication and interpersonal skills, capable of influencing stakeholders at all levels and collaborating effectively across departments.
Preferred Qualifications:
Master's degree is a plus
Experience in platform migration
________________________
Benefits
We care about and support all Airgas associates. This is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, vacation, sick time, floating holidays, and paid holidays for full-time employees.
We provide a progressive parental leave package for our eligible Airgas parents, offering generous paid time off for the birth or placement of children.
Additionally, we offer our employees a 401k plan with company matching funds, tuition reimbursement, discounted college tuition for employees' dependents, and an Airgas Scholarship Program.
_________________________
Your DIFFERENCES enhance our PERFORMANCE
At Airgas, we are committed to building a workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.
We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.
_________________________
About Airgas
Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products; and a leading U.S. supplier of ammonia products and process chemicals. Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions.
Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for industry and healthcare. Present in 60 countries with approximately 66,500 employees, Air Liquide serves more than 4 million customers and patients.
Join us for a stimulating experience: At Airgas, you matter and so does the work you do. As a member of our team, you play an important role in the success of your team, making sure our products are created sustainably and delivered safely and efficiently. In turn, you'll find a welcoming workplace where you're valued for who you are and where you can fill your potential while growing a fulfilling career - whatever path you choose.
_________________________
Equal Employment Opportunity Information
We are an equal opportunity employer. We welcome all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
Airgas, an Air Liquide Company is a Government contractor subject to the Vietnam Era Veterans' Readjustment Assistance Act of 1974 and Section 503 of the Rehabilitation Act of 1973.
Airgas does not discriminate against qualified applicants with disabilities, and is committed to providing reasonable accommodations to the known disabilities of such individuals so as to ensure equal access to benefits and privileges of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact us by email at us-accommodationrequest@airgas.com.
_________________________
California Privacy Notice
$104k-135k yearly est. Auto-Apply 60d+ ago
Multi-Property Senior Marketing Manager
Sitio de Experiencia de Candidatos
Senior manager of marketing job in Philadelphia, PA
Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.
CANDIDATE PROFILE
Education and Experience
• 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
OR
• 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
CORE WORK ACTIVITIES
Marketing Strategy
• Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
• Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
• Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.
• Serves as brand guardian / liaison, verifying all marketing reflects brand voice.
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy efforts.
• Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.
• Supports group lead generation efforts.
• Runs, reviews, analyzes, and clearly articulate to stakeholder's and owners the key marketing reports and adjusts strategy accordingly.
• Manages internal and external partners to verify deliverables are executed to support hotel strategy.
• Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
• Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.
• Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.
• Identifies digital marketing opportunities on third party and local partner sites.
Content Management
• Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
• Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).
• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management
• Creates landing pages and Discovery Pages to enhance content, as applicable.
• Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Partnerships and Public Relations Management
• Sets overarching partnership strategy for hotel/cluster of hotels.
• Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
• Manages cluster marketing strategies.
• Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
• Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.
• Manages PR agency, if applicable, or manage PR messaging.
• Manages execution of PR events, promotions.
Outlet and Ancillary
• Identifies outlet marketing opportunities on third party and local partner sites.
• Defines in-house F&B programming in partnership with F&B Director and manages execution.
Social Media
• Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
• Develops and implements social strategy.
• Manages paid social media budget and strategy.
• Assists in reviewing social media content calendars and collect local area and property events.
General
• Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
• Manages development, design of hotel collateral as needed.
• Completes other reasonable duties as requested by leadership.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
$104k-135k yearly est. Auto-Apply 14d ago
Multi-Property Senior Marketing Manager
Philadelphia International Airport
Senior manager of marketing job in Philadelphia, PA
Additional Information Relocation Assistance Available Job Number 26002286 Job Category Sales & Marketing Location The Notary Hotel Philadelphia Autograph Collection, 21 N Juniper St, Philadelphia, Pennsylvania, United States, 19107VIEW ON MAP (******************************************************************************************************************************************************************************************
Schedule Full Time
Located Remotely? N
Position Type Management
Pay Range: $92,000-$128,000 Annually
Bonus Eligible: Y
JOB SUMMARY
Serves as the discipline leader for marketing and partners closely with other topline disciplines (Sales and Revenue Management) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. May oversee Marketing Coordinator for execution of identified tactics.
CANDIDATE PROFILE
Education and Experience
* 2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area.
OR
* 4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area.
CORE WORK ACTIVITIES
Marketing Strategy
* Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s).
* Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details.
* Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
* Leads repositioning efforts in partnership with Area Team, GM and hotel executive team.
* Serves as brand guardian / liaison, verifying all marketing reflects brand voice.
* Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
* Leads the strategic pull-through of continent and brand promotions and campaigns.
* Partners with Revenue Management to develop and execute promotional strategy efforts.
* Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution.
* Supports group lead generation efforts.
* Runs, reviews, analyzes, and clearly articulate to stakeholder's and owners the key marketing reports and adjusts strategy accordingly.
* Manages internal and external partners to verify deliverables are executed to support hotel strategy.
* Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites.
* Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment.
* Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency.
* Identifies digital marketing opportunities on third party and local partner sites.
Content Management
* Sets overarching messaging strategy for hotel/group of hotels aligned with positioning.
* Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems).
* Manages photography distribution including search photos, pre-arrival photos, and photo gallery management
* Creates landing pages and Discovery Pages to enhance content, as applicable.
* Manages guest communications (e.g. confirmation, pre-arrival, etc.).
Partnerships and Public Relations Management
* Sets overarching partnership strategy for hotel/cluster of hotels.
* Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS).
* Manages cluster marketing strategies.
* Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.
* Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments.
* Manages PR agency, if applicable, or manage PR messaging.
* Manages execution of PR events, promotions.
Outlet and Ancillary
* Identifies outlet marketing opportunities on third party and local partner sites.
* Defines in-house F&B programming in partnership with F&B Director and manages execution.
Social Media
* Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments.
* Develops and implements social strategy.
* Manages paid social media budget and strategy.
* Assists in reviewing social media content calendars and collect local area and property events.
General
* Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.
Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools.
* Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives).
* Manages development, design of hotel collateral as needed.
* Completes other reasonable duties as requested by leadership.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
The Autograph Collection is a growing collection of four and five-star independent hotels, each offering unique and memorable experiences. Each hotel is thoughtfully chosen for its quality, originality, bold character, and ability to offer today's traveler a range of unique experiences suited to their individual sense of style and adventure. All Autograph Collection hotels look to attract The Individualist, the brand's target consumer. The Individualist is someone who uses travel as an opportunity to add to their personal narrative - in essence they are hand selecting our hotels whether for personal or corporate travel because it is much more than simply a place to rest. In joining Autograph Collection, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
$92k-128k yearly 12d ago
Senior Manager, Segment Marketing
Elsevier 4.2
Senior manager of marketing job in Philadelphia, PA
Do you have excellent communication and collaboration skills?
Would you like to join our excellent team to develop and execute marketing strategies?
About the Team Elsevier's Academic & Government (A&G) group helps our communities to establish, discover and share knowledge in an effort to advance human progress. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world's richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes. Within the A&G marketing group, the Researcher and Library (R&L) Audience team is responsible for driving awareness and demand for the researcher product portfolio.
About the Role
The SeniorManager, Segment Marketing for the R&L Audience team will lead and implement strategic marketing initiatives to drive engagement, growth, and retention across key academic and research segments. This person is responsible for translating market insights and customer needs into actionable marketing strategies and compelling messaging. Partnering closely with cross-functional teams, the SeniorManager will ensure that Elsevier's researcher solutions are positioned clearly and persuasively to researchers, librarians, and other institutional stakeholders.
This role bridges product marketing and revenue enablement by developing high-impact messaging frameworks, sales narratives, and program content that support a unified customer experience. The successful candidate is customer-centric, data-informed, and skilled at navigating complex matrix environments to deliver measurable results.
Key Responsibilities
Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions).
Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging.
Creating persona-based value propositions and segment narratives that increase engagement.
Developing and execute persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops)
Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments.
Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology.
Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact.
Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness.
Qualifications
Have 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets
Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results.
Have an understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology.
Have experience developing enablement content, sales narratives, and digital marketing assets.
Have an analytical mindset with experience using metrics to inform strategy and optimize performance.
Have excellent project management, communication, and stakeholder engagement skills.
Have a Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
U.S. National Base Pay Range: $104,900 - $174,700. Geographic differentials may apply in some locations to better reflect local market rates. This job is eligible for an annual incentive bonus.
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$104.9k-174.7k yearly Auto-Apply 35d ago
Vice President, Digital Marketing Analytics
CMI Media Group 4.2
Senior manager of marketing job in Philadelphia, PA
at CMI Media Group
Vice President, Digital Marketing Analytics - Empowering Health Outcomes Through DataDo you thrive on uncovering insights that drive strategic decisions? Are you passionate about the power of data to improve healthcare outcomes? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and experienced Vice President, Digital Marketing Analytics to lead our talented team in delivering best-in-class analytical solutions for our clients.In this role, you will:
Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.
Oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations.
Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.
Collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights.
Cultivate and strengthen client relationships, particularly within their analytics departments, fostering trust and demonstrating the value of our services.
Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team to achieve them.
Remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies.
Play an active role in new business development, leveraging your expertise to identify opportunities and develop innovative analytical solutions.
Represent CMI Media Group at key industry events, showcasing our thought leadership and building relationships with industry peers.
You are a data-driven leader with:
10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.
7+ years of experience building and managing high-performing teams, fostering a collaborative and results-oriented environment.
Proven leadership skills and a track record of building strong client relationships, demonstrating exceptional communication and interpersonal skills.
Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines.
Experience or education in the pharmaceutical industry is a plus, demonstrating an understanding of the unique challenges and opportunities within this sector.
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus, showcasing your deep understanding of analytical methodologies.
Join CMI Media Group and make a difference:At CMI Media Group, we believe in the power of data to improve healthcare outcomes. We are a team of passionate individuals dedicated to delivering exceptional results for our clients and making a positive impact on the world.The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.
$115k-230k yearly Auto-Apply 21d ago
AD - Present Customer Analytics
Onemain (Formerly Springleaf & Onemain Financials
Senior manager of marketing job in Wilmington, DE
We are seeking an Associate Director of Present Customer (PC) Analytics to join our Marketing Analytics team. Analyzing and Marketing to Present Customers (PCs) is an essential pillar of OneMain's growth strategy. With over 2.5MM active customers, there are numerous opportunities to better understand their interests, motivations, and financial needs, and turn those insights into profitable marketing strategies. This individual will manage a team of two data-centric analysts, while partnering with the rest of the organization to develop and execute new strategies.
This role requires deep expertise in customer analytics, a strong customer-centric mindset, and cross-functional leadership skills. A successful candidate will have experience analyzing the drivers of customer engagement and loyalty, building cross-sell/upsell strategies, and partnering with channel owners to continuously improve communication with existing customers.
Collaborating with various partners, the role will also have responsibilities for strategy development and implementation, reporting/insight generation, and ad-hoc analyses spanning all aspects of the current customer lifecycle.
In the Role
* Own and develop all aspects of Present Customer (PC) and Marketing reporting. Present insights on PC trends to various stakeholders
* Partner with Present customer channel marketing teams to develop and drive loan renewal strategies.
* Monitor PC loan renewal performance trends and comparisons to Plan.
* Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools.
* Partner with Data Science to influence the development of new models to help improve PC performance and cross-sell conversion rates.
* Partner with other members of the Marketing Analytics team, as well as with Finance and Risk to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets.
* Partner with the Card team to develop and analyze product cross-sell strategies. Be a stakeholder on a team that advances OneMain's strategic agenda to become a multiproduct company.
* Manage a team of high-performing analysts.
Requirements
* Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields, or an equivalent combination of education and professional experience is strongly preferred.
* 5+ years of analytical experience in digital/marketing space
* 2+ years of experience managing analysts; proven ability to build and incentivize high-performing analytical teams.
* Advanced Excel skills required; proficiency with SQL required, SAS and/or Python a plus.
* Experience leveraging digital marketing and data visualization tools.
* Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives.
* Lending or consumer finance industry experience preferred.
Location: (hybrid) Wilmington, DE or Baltimore, MD
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
* Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
* Up to 4% matching 401(k)
* Employee Stock Purchase Plan (10% share discount)
* Tuition reimbursement
* Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
* Paid sick leave as determined by state or local ordinance, prorated based on start date
* Paid holidays (7 days per year, based on start date)
* Paid volunteer time (3 days per year, prorated based on start date)
Target base salary range is $130,000 - $180,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
$130k-180k yearly 3d ago
Senior Manager, Marketing Operations
Workshare, Inc.
Senior manager of marketing job in Philadelphia, PA
Join the Legal Tech Revolution at Litera Are you ready to shape the future of how law is practiced? At Litera, we're on a mission to Raise The Bar️for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We've been a leader in legal tech innovation for 30 years and are leading the legal AI revolution to this day with most of the world's largest law firms as our clients. If you're passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that's elevating the craft of law.
As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model. This position is based in any of our offices in the US and Canada and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week. This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance. We are actively seeking talented individuals to join our team in this exciting new phase of growth.
Available Office Locations: Austin | Boston | Chicago | Denver | New Jersey | New York City | Philadelphia | Raleigh | Toronto
Position Overview
The SeniorManager, Marketing Operations is a strategic and highly analytical leader responsible for optimizing marketing performance, enabling operational excellence, and driving scalable growth across the marketing organization. This role oversees the set up and maintenance of Litera's marketing technology stack, data infrastructure, process design, campaign operations, and performance reporting. The ideal candidate is both a systems thinker and an execution expert who partners closely with Marketing, Sales, RevOps, and Product to create a seamless demand engine.
Key Responsibilities
1. Marketing Technology & Systems Management
* Own the marketing technology stack (e.g., Marketo, Salesforce, attribution tools, and ABM platforms) and work to continuously improve existing integrations and workflows between systems.
* Evaluate, implement, and optimize tools that increase marketing efficiency and effectiveness.
* Ensure data integrity, governance, and system integrations that support end-to-end funnel visibility.
2. Campaign & Lead Operations
* Oversee the execution and QA of marketing campaigns, workflows, nurture programs, and automation and suggest improvements based on industry best practices.
* Collaborate with Revenue Ops, marketing, and sales leadership to manage lead scoring, routing, and lifecycle processes to ensure fast and accurate handoff to Sales.
* Define funnel stages and operational SLAs in partnership with Sales and Revenue Operations.
3. Data, Analytics & Performance Reporting
* Build and maintain dashboards for pipeline, attribution, campaign ROI, and performance analytics.
* Provide insights on conversion rates, targeting, segmentation, and channel performance.
* Own the accuracy and alignment of marketing KPIs across the organization.
4. Process Optimization & Governance
* Develop scalable processes for execution, QA, compliance, and reporting.
* Implement documentation, standards, and workflows that strengthen campaign production across global teams.
* Drive continuous improvement through experimentation and operational best practices like use of AI and uncovering opportunities for scaled automation and efficiencies,
5. Cross-Functional Leadership
* Collaborate closely with Demand Generation, Sales, Product Marketing, and Revenue Operations.
* Mentor, coach, and develop members of the marketing operations team.
Qualifications
Required
* 7-10+ years of experience in marketing operations, revenue operations, or digital marketing.
* Deep expertise with marketing automation platforms (Marketo), Salesforce CRM, intent-based platforms such as 6Sense, and analytics tools.
* Strong understanding of B2B demand generation, lead lifecycle, attribution methodologies, and pipeline reporting.
* Analytical mindset with the ability to translate data into actionable insights.
* Experience managing and developing teams.
Preferred
* Experience in SaaS, technology, or other B2B environments.
* Familiarity with additional ABM platforms (Demandbase), BI tools (Tableau, Looker), or CDPs.
* SQL literacy or experience working with data teams.
Why Join Litera?
* The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
* Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
* Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
* Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
* Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles
Pay Transparency Notice for Location(s) Applicants:
The annual salary range for this position is $60,000 to $75,000. Actual compensation is determined by factors including education, work experience, certifications, and other relevant qualifications. Litera offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) with company contribution, and incentive and recognition programs. All benefits are subject to eligibility requirements.
#LI-Hybrid
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
$60k-75k yearly Auto-Apply 12d ago
Emerging Business Needs - Marketing Assoc - Sr. Assoc
JPMC
Senior manager of marketing job in Wilmington, DE
The emerging business needs team will be the “go-to,” Action Delivery arm of Planning & Activation. This will be a small, nimble and influential team of problem solvers focused on rallying around emerging business needs that need a rapid response, dedicated structure, and resources. The team is comprised of critical resources that are unafraid to roll up their sleeves and dig into a problem or opportunity, doing whatever it takes to drive to a resolution. This team will have the reputation of running towards complex challenges and embody our cultural principles of curiosity, ownership, and accountability.
The emerging business needs team will lead the testing and scaling of new operating models, capabilities, and opportunities. They will be the connective tissues between Transformation and Activation. This team will be primarily focused on absorbing; designing; and scaling the rapid response / emerging needs operating model as part of BAU execution, onboarding new channels, and assessing new partnerships and the impact on the activation teams.
We expect this team to set the tone for Transformation and Activation. They will set the new bar for talent.
Job responsibilities
Be the dedicated team to define emerging business challenges and problems needing a rapid response dedicated team (e.g. CCCA, Embedded benefits, Dark Patterns, Cash Line increase)
Assessment and impact of new capabilities impacting MG&I campaigns/offers (e.g. Branch Modernization, Tier 5, Affiliate Bureau Tagging)
Onboarding new channels into the activation workflow
Assess new business opportunities in partnership with relationship leads and strategy - scope new products, new partnerships new capabilities and impacts to operations.
Be the dedicated team upfront to assess and deliver impact against CMAT, for all new product launches or refreshes.
Driving the assessment of the business opportunity to help ensure the value and priority against our primary goals (i.e. 4Cs & E) or value to the firm.
Develop relationships with our business partners and communicate our collective roadmap around Emerging Business deliverables.
Assist in improving both the quality of campaigns and our daily execution process as (i.e Dark Mode)
Encourage a culture of innovation and continuous improvement within the team to stay ahead of industry trends and challenges.
Foster collaboration across different departments to ensure alignment and integration of new business initiatives.
Utilize data analytics to inform decision-making processes and measure the success of implemented strategies.
Identify potential risks associated with new business opportunities and develop mitigation strategies.
Required qualifications, capabilities, and skills
3-5+ years of related experience (new capabilities, product launches)
Structuring the problem statement, organizing and leading teams to solution, design testing, and set the routines to test and learn and implement
Ability to drive and influence required resources within and outside of CMAT
Ability to work in fast pace environment with tight deadlines
Help drive the overall voice - own communications (e.g. RAG reporting, metrics tracking) on emerging business needs
Be a strategic leader - tell us where the organization needs to go; develop strategies to evolve our organization
Ensure full visibility to the request and the value, complexity, impact if we should proceed
End to end program delivery experience - including understanding of best practices, tools, and processes
Demonstrated initiative and creativity to ensure successful and timely execution - strategic thinker with proven abilities
Strong verbal and written communication skills to effectively convey complex ideas and strategies to diverse audiences.
Ability to adapt to changing business environments and priorities.
$80k-121k yearly est. Auto-Apply 60d+ ago
AD - Present Customer Analytics
Onemain Financial 3.9
Senior manager of marketing job in Wilmington, DE
We are seeking an Associate Director of Present Customer (PC) Analytics to join our Marketing Analytics team. Analyzing and Marketing to Present Customers (PCs) is an essential pillar of OneMain's growth strategy. With over 2.5MM active customers, there are numerous opportunities to better understand their interests, motivations, and financial needs, and turn those insights into profitable marketing strategies. This individual will manage a team of two data-centric analysts, while partnering with the rest of the organization to develop and execute new strategies.
This role requires deep expertise in customer analytics, a strong customer-centric mindset, and cross-functional leadership skills. A successful candidate will have experience analyzing the drivers of customer engagement and loyalty, building cross-sell/upsell strategies, and partnering with channel owners to continuously improve communication with existing customers.
Collaborating with various partners, the role will also have responsibilities for strategy development and implementation, reporting/insight generation, and ad-hoc analyses spanning all aspects of the current customer lifecycle.
In the Role
Own and develop all aspects of Present Customer (PC) and Marketing reporting. Present insights on PC trends to various stakeholders
Partner with Present customer channel marketing teams to develop and drive loan renewal strategies.
Monitor PC loan renewal performance trends and comparisons to Plan.
Develop analytical tools and frameworks to drive test design and post-test analytics, supported by statistical significance calculations, KPI dashboards and data visualization tools.
Partner with Data Science to influence the development of new models to help improve PC performance and cross-sell conversion rates.
Partner with other members of the Marketing Analytics team, as well as with Finance and Risk to provide input to forecasts and budgets, and to prioritize initiatives based on ROI targets.
Partner with the Card team to develop and analyze product cross-sell strategies. Be a stakeholder on a team that advances OneMain's strategic agenda to become a multiproduct company.
Manage a team of high-performing analysts.
Requirements
Bachelor's Degree in a quantitative discipline, such as Engineering, Statistics, Economics, Data Analytics or Computer Science. MBA or Masters with a focus on Marketing or related fields, or an equivalent combination of education and professional experience is strongly preferred.
5+ years of analytical experience in digital/marketing space
2+ years of experience managing analysts; proven ability to build and incentivize high-performing analytical teams.
Advanced Excel skills required; proficiency with SQL required, SAS and/or Python a plus.
Experience leveraging digital marketing and data visualization tools.
Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives.
Lending or consumer finance industry experience preferred.
Location: (hybrid) Wilmington, DE or Baltimore, MD
Who we Are
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
Up to 4% matching 401(k)
Employee Stock Purchase Plan (10% share discount)
Tuition reimbursement
Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
Paid sick leave as determined by state or local ordinance, prorated based on start date
Paid holidays (7 days per year, based on start date)
Paid volunteer time (3 days per year, prorated based on start date)
Target base salary range is $130,000 - $180,000, which is based on various factors including skills and work experience. In addition to base salary, this role is eligible for a competitive compensation program that is based on individual and company performance.
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.
$130k-180k yearly Auto-Apply 60d+ ago
Vice President Marketing & Communications
American Student Transportation Partners
Senior manager of marketing job in Media, PA
The Vice President of Marketing and Communications will serve as the strategic and operational leader responsible for building and scaling an integrated marketing, brand, communications, and public relations function. This executive will own the full spectrum of outbound communications, internal engagement, crisis management, and talent marketing strategy. The VP will drive efforts to build brand awareness, strengthen culture, generate leads, and promote our mission externally and internally.
Key Responsibilities:
Lead the development and execution of a comprehensive outbound marketing strategy, including brand awareness, lead generation, digital marketing, social media, advertising, and campaign management.
Serve as the organization's primary brand steward - ensuring consistency, clarity, and impact across all customer- and public-facing messaging.
Develop and oversee internal communication strategies that foster employee engagement, celebrate our culture, and support organizational alignment.
Direct internal platforms and employee engagement initiatives, including company newsletters, leadership messaging, town halls, employee recognition programs, and social sharing tools.
Oversee recruitment advertising and employer branding strategies in partnership with the Talent Acquisition team.
Provide communication support for major talent initiatives, including hiring campaigns, regional recruitment pushes, and employee value proposition (EVP) refinement.
Lead storytelling efforts across all channels to amplify impact, promote employee stories, and engage diverse audiences.
Manage all media and public relations functions, including relationship building with journalists, media outlets, and PR firms.
Own and maintain a crisis communications strategy and act as the company's spokesperson when necessary.
Write and edit high-quality content across a variety of formats, including executive messaging, speeches, op-eds, video scripts, media responses, press releases, and marketing materials.
Collaborate with senior leaders on key communications initiatives and provide strategic counsel on messaging and brand alignment.
Support M&A-related communication efforts in coordination with business development and executive leadership.
Oversee the development, execution, and optimization of the organization's web presence, including SEO strategy and content updates.
Manage paid and organic digital marketing efforts, including Google Ads, social media advertising, and retargeting.
Establish and track key performance indicators (KPIs) to evaluate the success of marketing, communications, and engagement campaigns.
Recruit, manage, and develop a high-performing marketing and communications team.
Oversee contracts and relationships with external vendors, freelancers, creative agencies, and media partners.
Manage the department's annual budget, including forecasting, reporting, and strategic investment planning.
Represent the company at external events and engagements, including conferences, public forums, and press opportunities.
Travel periodically to operational locations across the company footprint to build relationships, support events, and engage teams.
Qualifications:
Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business Administration or related field required; advanced degree preferred.
10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role managing teams and cross-functional initiatives.
Demonstrated success developing and executing integrated marketing and communications strategies.
Experience overseeing digital marketing, PR/media relations, brand strategy, and internal communications.
Proven success leading teams, driving organizational change, and managing agency/vendor partnerships.
Exceptional writing, editing, and presentation skills with a strong understanding of audience segmentation and tone.
Experience in crisis communication and serving as an organizational spokesperson or senior media contact.
Strong understanding of digital platforms, SEO, Google Analytics, paid media, and CRM tools.
Data-driven mindset with the ability to track, interpret, and act on campaign performance metrics.
Comfortable working across departments and advising C-level leaders on communications strategy.
Experience in high-growth or mission-driven organizations preferred.
$128k-202k yearly est. 6d ago
Director of Strategy
SKF Inc. 4.6
Senior manager of marketing job in Blue Bell, PA
Salary Range: $168,000.00 to $200,000.00 About SKF: SKF, reducing friction since 1907, re-imagining rotation for a better tomorrow! SKF is an industry-leading manufacturer that has been a cornerstone in industrial life. Wherever there are machines or products in motion, SKF bearings are there to reduce friction. SKF drives the industries that support our way of life, powers the machines that put food on the table, and even helps explore the cosmos.
Sustainability is at the heart of everything we do. SKF is on pace to decarbonize all its production facilities by 2030.
We're guided by our SKF values. Collaboration is critical to the success of our colleagues, partners, and customers. Curiosity and Courage provide a foundation for innovation and advancement. And we do this work out of Care for our people, customers, communities, and the planet.
We're a company committed to a culture of belonging, where all our people are encouraged to be themselves and grow their careers in an equitable environment.
Learn about SKF at ************
Summary:
We are seeking a dynamic and results-driven Director of Strategy to lead the development, execution, and optimization of our company's strategic initiatives. This role will be instrumental in driving long-term growth by identifying new opportunities, improving operational efficiency, and aligning cross-functional teams toward key business objectives. The ideal candidate will bring strong business acumen, commercial experience, and exceptional leadership and communication skills to influence decisions at all levels of the organization.
Key Responsibilities
* Strategy Development & Execution: Develop and drive the corporate strategic planning process, including business modeling, market analysis, and strategic road mapping.
* Cross-Functional Leadership: Lead and coordinate cross-functional teams to ensure strategic initiatives are aligned, resourced, and effectively executed across the organization.
* Program & Project Management: Oversee the planning, implementation, and tracking of strategic programs and key business initiatives. Ensure timelines, milestones, and KPIs are met.
* Commercial Insight & Business Planning: Use deep commercial understanding and market insights to inform strategy, evaluate business opportunities, and support revenue growth and operational efficiency.
* Executive Communication & Stakeholder Management: Prepare and deliver high-impact presentations and reports to senior leadership, board members, and key stakeholders. Ensure alignment across all levels.
* Performance Monitoring: Establish and manage a strategy performance framework with KPIs and scorecards to track progress and identify areas for improvement.
Requirements:
* Proven experience (8+ years) in strategy, management consulting, and corporate development, or a similar role
* Strong business acumen and commercial sensibility with a track record of driving business outcomes
* Exceptional leadership and influence skills, with experience leading cross-functional teams in a matrixed environment
* Excellent organizational and program management capabilities; able to manage multiple complex initiatives simultaneously
* Outstanding verbal and written communication skills, with the ability to engage and influence senior stakeholders
* Analytical and data-driven mindset with the ability to synthesize complex information into actionable insights
* Bachelor's degree in Business, Economics, Finance, or a related field (MBA or equivalent preferred)
What You'll Love About SKF:Rest and Relaxation. Enjoy a generous PTO policy and 13 paid holidays.
Work/Life Integration. SKF supports work/life integration, home, family, community, personal well-being and health.
Diversity in the Workplace. At SKF, we strive to embed Diversity, Equity and Inclusion in everything we do. By developing a culture of belonging, our people can flourish; leading to an inclusive, equitable environment that promotes leadership, engagement and innovation.
Best in Class Benefits. SKF cares about the wellbeing of our employees. Comprehensive healthcare options to fit your needs and opt out payment. Added benefits include company paid life insurance, STD, LTD. Supplemental benefits include critical illness coverage, tuition reimbursement, employee discount programs, and much more!
Bonus. SKF offers STVS (Short Term Variable Salary) or Sales Incentive based on company performance and at the discretion of management.
Invest in your Future. Participate in our 401K program that boasts a 10% employer contribution: 100% match up to 5% of your elected contribution (100% Vested) plus an additional 5% company contribution.
Reports to: Vice President, Strategy, Product Lines, Marketing & Communications
Location: Blue Bell, PA
Job ID: 23183
SKF provides equal employment [and affirmative action] opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
By applying to this job you acknowledge how SKF treats candidate data. Click HERE to review the SKF Data Privacy Consent Statement.
$168k-200k yearly 48d ago
Global Marketing Manager - Liquid Cooling
0003-The Chemours India
Senior manager of marketing job in Wilmington, DE
As we create a colorful, capable and cleaner world through chemistry, we invite you to join our team to harness the power of chemistry to shape markets, redefine industries and improve lives for billions of people around the world.
CREATING ESSENTIAL CHEMISTRY THAT THE WORLD NEEDS
At Chemours, our people are redefining how the world thinks of chemistry by approaching everything we do with a commitment to delivering Trusted Chemistry that creates better lives and helps communities thrive. That begins with how we use our science, data, and unmatched technical expertise to develop market-leading products with the highest levels of performance, sustainability, and safety in the industry.
Powered by chemistry, our products are used in applications that make the products we rely on, processes, and new technologies possible. In key sectors such as clean energy, advanced electronics, high-performance computing and AI, climate friendly cooling, and high-quality paints and coatings for homes and industrial infrastructure---sustainable solutions and more modern living depend on Chemours chemistry.
Chemours is seeking a Global MarketingManager - Liquid Cooling to join our growing team driving innovation in Liquid Cooling for Data Centers and AI infrastructure. In this role you would be responsible for defining the Global Marketing Strategy and marketing plans, and leading strategic negotiations with key accounts for our liquid cooling solutions. This position will report directly to the Vice President - Liquid Cooling.
Location: USA
The responsibilities of the position include, but are not limited to, the following:
Drive profitable growth through the development of global market plans for liquid cooling solutions, applications (e.g., data centers, electronics, industrial cooling), and associated marketing plans.
Validate key market dynamics and gaps using the Voice of Customer process, engaging industry experts and consultants, and building long-term market development relationships with key customers in the liquid cooling sector.
Co-develop advocacy strategies and content with the business development team, Governmental Affairs team, and support advocacy outreach focused on sustainable cooling technologies.
Translate market trends into overall market segment narratives to drive internal cross-functional alignment at all levels in the organization. Represent liquid cooling projects at senior level reviews.
Develop and lead the execution of actionable marketing plans for identified focus markets, segments, and applications within the liquid cooling ecosystem, addressing market needs and gaps.
Lead the development of the Marketing Strategy in collaboration with the regional marketing leaders.
Drive globally coordinated execution of regional marketing plans with regional marketing leaders.
Develop and manage product line road maps for focus markets, segments, and applications in liquid cooling, including new product adoption and introduction.
Support Global Product Manager with specific marketing assessments and campaigns to protect the product line base business in liquid cooling.
Ensure the successful commercialization of market-driven products / technology(s). Coordinate growth project leaders driving market-driven new product development (NPD) initiatives.
Implement value-based / strategic pricing strategies.
Take customer and market trends, feedback, and opportunities to help set technology's focus and set the direction for Chemours growth initiatives in liquid cooling.
Develop and drive marketing campaigns in support of new product launches and deliver measurable financial results.
Lead the development of marketing communications plans in support of marketing campaigns, working through Corporate Marketing Communications.
The following is
required
for this role:
Bachelor's degree in Business Administration, Engineering, or significant experience in related fields
7+ years of B2B marketing experience, business development, and/or sales
Experience working with/within technology markets (Data Centers, AI, IT)
Negotiation experience/expertise required
Strong analytical and multi-tasking skills
Demonstrative influencing and leadership skills
Results oriented individual
Strong communication and networking skills
The following is
preferred
for this role:
Advanced degree (MBA)
Global marketing experience
Experience working in an environment of market disruption and immature markets
People management experience preferred
Business development and consulting experience a plus
Previous management experience a plus
Advanced knowledge of the following software applications Microsoft Office, including Microsoft PowerPoint. Microsoft Word, Microsoft Excel and Microsoft Outlook
Benefits:
Competitive Compensation
Comprehensive Benefits Packages
401(k) Match
Employee Stock Purchase Program
Tuition Reimbursement
Commuter Benefits
Learning and Development Opportunities
Strong Inclusion and Diversity Initiatives
Company-paid Volunteer Day
We're a different kind of chemistry company because we see our people as our biggest assets. Instead of focusing just on what our employees do each day, we look at how they do it-by taking a different approach to talent development, employee engagement, and culture. Our goal is to empower employees to be their best selves, at Chemours and in life.
Learn more about Chemours and our culture by visiting Chemours.com/careers.
Chemours is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, religion, color, gender, disability, national or ethnic origin, ancestry, marital status, family status, sexual orientation, gender identity or expression, or veteran status. Jurisdictions may have additional grounds for non-discrimination, and we comply with all applicable laws.
Chemours is an E-Verify employer
Candidates must be able to perform all duties listed with or without accommodation
Immigration sponsorship (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status) is not currently available for this position
Don't meet every single requirement? At Chemours we are dedicated to building a diverse, inclusive, and authentic workplace for our employees. So if you're excited about this role, but your past experience doesn't align perfectly with every qualification in the position description, we encourage you to apply anyways. You may just be the right candidate for this or other opportunities.
In our pursuit to be the greatest place to work, we know that a critical element to enhancing our employee experience is to assure we're operating with a solid foundation of trust. At Chemours, this means being transparent about how we pay our employees for the work that they do.
Pay Range (in local currency):
$134,400.00 - $210,000.00
Chemours Level:
28
Annual Bonus Target:
16%
The pay range and incentives listed above is a general guideline based on the primary location of this job only and not a guarantee of total compensation. Factors considered in extending a compensation offer include (but are not limited to) responsibilities of the job, experience, knowledge, skills, and abilities, as well as internal equity, and alignment with market data. The incentive pay is dependent on business results and individual performance and subject to the terms and conditions of the specific plans.
At Chemours, you will find sustainability in our vision, our business and your future. If you want to work on the leading edge of your field and have a desire to make a difference, join Chemours and discover what it means when we say "We Are Living Chemistry."
$134.4k-210k yearly Auto-Apply 50d ago
Marketing Analytics Senior Manager
Ra 3.1
Senior manager of marketing job in Wilmington, DE
About Client:
They help in transforming the leading organizations and communities around the world. Organizations infrastructure and culture is amazing. Best place!!
Job Title: Marketing Analytics SeniorManager
Job Level: Senior Level
Job Description:
This is what you will do..
You will be using quantitative methods to assess the impact of offline and digital marketing.
You will be interacting with the client.
You will be providing analyses, recommendations, presentations and advice to clients.
You will be doing project-based analytics which includes Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion and Demand Forecasting.
You will be leading a team and you will be responsible for team's growth.
We are looking for someone...
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Qualifications
Who has nearly 7+ years of experience in the analysis of Marketing data using SAS and other statistical modeling tools.
Who is good in management or leadership role.
Who is good in providing external consulting.
Who is proficient in SAS or other statistical modeling tools.
Who enjoys traveling, because this role involves traveling (80% to 100%).
Who is proficient in Applied Statistics/Econometrics, Statistical Programming, Database MarketingManagement & Operations etc.
Who is proficient in Customer-level data analysis.
Additional Information
All your information will be kept confidential according to EEO guidelines.
$101k-140k yearly est. 60d+ ago
Senior Influencer Marketing Manager
DMi Partners 3.8
Senior manager of marketing job in Philadelphia, PA
DMi is passionate about growth - not only for our clients but for our team members. With this commitment to employee growth, DMi provides many options to encourage professional development and team camaraderie. We work hard, take care of each other, and do great work for our clients. But, we also know when to relax and have a good time. Over the years, DMi has incorporated many ways to keep work fun and engaging, even in a remote world, with plenty of opportunities to bond with your teammates and get to know people outside of your department. We rely on each other. A mentor is always there to enable your goals, and you're given the trust to manage your own time. Did we mention that you'll be working with Fortune 500 companies and exciting lifestyle brands right away?
Senior Influencer MarketingManager - Influencer Services
Remote/Hybrid/On-Site
DMi is passionate about growth - not only for its clients, but also for its team members. Providing for one another, our clients, and our community is a part of who we are at DMi. We take care of our team, do good work for our clients, know when to get serious about the business and when to relax and have a good time. Immediately upon hire, we offer comprehensive sales training. Investment in your success is always our priority so we provide and emphasize your continued learning through think tanks and training seminars. Right away you will be working with notable Fortune 500 brands. Your role plays an integral part in supporting the larger DMi team. A mentor is always there to enable your goals, but you are still given the trust to manage your time. DMi Partners is looking for a Senior Influencer MarketingManager who will develop and grow brands' influencer strategies and relationships across multiple platforms such as TikTok Shop, Affiliate Networks, and Influencer Networks. As a Senior Influencer MarketingManager, you will be responsible for maintaining client relationships, maximizing influencer growth by consistently fostering new and existing relationships, and finding creative opportunities on behalf of DMi's brands. You will also serve as an instrumental member of our influencer team, managing direct reports and helping develop team resources and processes. This is a tremendous opportunity to learn from some of the most talented people within the industry at a company that is growing aggressively and promotes from within.
WHAT YOU'LL DO:
Maintain a portfolio of client relationships, developing the overall strategy and approach to scale influencer partnerships • Analyze performance data of influencer partnerships, leveraging insights to optimize brand strategy, hit client KPIs, and inform future campaign planning • Manage a team of direct reports, helping develop and grow their skillsets • Maximize client revenue opportunities and scale performance by recruiting new influencer partnerships and optimizing with existing ones • Optimize influencer relationships through TikTok Shop, influencer networks, and traditional affiliate platforms • Utilize strategic selling techniques to position DMi as a premium agency partner • Understand and effectively communicate DMi's value proposition, processes, clients, and partnerships • Audit influencer content to ensure FTC and brand T&C compliance • Build in-depth relationships with our roster of creators by determining their needs, value adds, and audience demographic
WHAT WE'RE LOOKING FOR:
You have a bachelor's degree • You have proven success in a network, agency, or brand-side strategic role, ideally in a highgrowth environment. • You have excellent communication skills - both verbal and written - and are extremely detail oriented You are proficient in the Microsoft Office Suite, including Excel and PowerPoint • You like identifying patterns in data and trends • You are resilient and determined - you're up for a challenge and create efficiencies within your work so you can handle more tasks and responsibilities than the average person • You are responsive and meet requested deadlines • You like to stay in the know on the latest social media trends and pop culture moments • You are an out of the box thinker • You provide thought leadership to clients and internal teams • You have at least two years of experience with TikTok Shop and/or influencer marketing; experience with affiliate marketing is a plus
SALARY: $65-85K + FULL BENEFITS
DMi Partners holds the following core values near and dear to our heart: Pride, Wanting to Win, Do the Right Thing, Do it Now, Succeed Together. Or, putting it another way: We are PROUD, to WIN, the RIGHT WAY, RIGHT NOW, as a TEAM. DMi offers a close-knit, team-oriented working environment in one of today's fastest-growing, most dynamic industries. We offer a competitive salary, 401(k), complete with all standard health, vision, dental, and vacation benefits. We take care of our team, do good work for our clients, know when to get serious about the business and when to relax and have a good time. If this is the type of team you would be proud to be a part of then please apply. DMi Partners is committed to the full inclusion of all qualified individuals. As part of this commitment, DMi Partners will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact us here. Please take note that due to a Greenhouse issue some of our emails from this system are going to spam. After applying, please check your spam for a confirmation email and whitelist our contact. We apologize for this inconvenience.
DMi Partners hold the following core values near and dear to our heart: Pride, Wanting to Win, Doing the Right Thing, Doing it Now, and Succeeding Together.
We provide a close-knit team environment in one of today's most dynamic and fastest-growing industries and prioritize employee financial, mental, and physical health. Because of this, DMi offers a competitive salary, one of the best 401(k) matches in the biz, top-of-the-line insurance, and generous vacation days (that we actually want you to take). Top that off with team-building events, company outings, quarterly challenges to keep things fun at work, bonus days off, parental leave, fitness stipends, company-paid mobile plans, remote flexibility (even if you're in Philly), two extra PTO days to volunteer for your favorite cause, a true open-door policy, and free lunch at the office every Wednesday... You can see why people stay here for a long time.
DMi Partners is committed to the full inclusion of all qualified individuals. DMi Partners will ensure that persons with disabilities are provided reasonable accommodations as part of this commitment. If reasonable accommodation is needed to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment, please contact us here.
This role is subject to a background check. Local laws may require a candidate to have an offer in hand before we ask permission for a background check. We'll comply with all regulations.
Please submit all application materials as PDFs. Thank you!
$65k-85k yearly Auto-Apply 15d ago
Global Senior Manager Marketing, Mid Market
Vertex 4.7
Senior manager of marketing job in King of Prussia, PA
MM Global Integrated Demand Program Lead
The Global SeniorMarketingManager, Mid-Market is responsible for designing, executing, and optimizing annual integrated demand programs for the mid-market that drive pipeline growth and align with organizational goals. You will own the end-to-end lifecycle of demand generation initiatives, from strategic planning through execution and performance delivery, ensuring programs are tailored to diverse regions, audiences, and product ecosystems. This role reports into the VP Global Integrated Demand Programs
Key Responsibilities
Strategic Demand Program Planning:
Develop annual integrated demand programs incl. demand generation plans and demand strategy, identifying growth opportunities and setting clear KPIs aligned to shared organizational goals and attribution models
Own pipeline generation and the end-to-end program lifecycle - from strategic planning through execution to results delivery for respective programs oriented to ecosystems / products
Own the investment for the IDP, defining scope and investment levels (e.g., budget $, channel mix, country/language coverage) to guide campaign planning and resource allocation
Ensure programs are tailored for different regions, audience, buying lifecycle
Engage with Demand Management team along with Sales, RevOps, and Marketing Ops to address gaps in demand gen and demand extraction when pipeline targets are missed
Multi-Channel Campaign Management:
Ensure campaigns in demand programs are optimized for key segments, personas, and geographies.
Maintain consistent messaging across all channels, for internal comms and external marketing
Coordinate with digital media, social media, paid media, nurture emails and fields managers / partner marketing to provide comprehensive coverage throughout the buyer's journey
Ensure program budget is optimally utilized & provide input to budget allocation decisions and trade-offs
Cross-Functional Collaboration and Leadership:
Act as the primary liaison with leadership for designated IDP, presenting demand generation priorities and gathering and acting on feedback on performance and improvement areas
Maintain regular alignment with other IDP Program Leads to surface dependencies and optimize campaign investment allocation based on cross-IDP performance insights
Interface with product, sales, and broader marketing teams to ensure demand programs align with future product launches and GTM/sales strategies
Work with Partner Marketing team and Partner organisation to receive inputs for demand programs / campaigns to be executed with or through partners and tailor/create draft demand gen collateral (e.g., campaigns in a box)
Conduct regular performance updates and interlock meetings to report on campaigns in IDP
Program Optimization and Performance Tracking:
Use appropriate analytics to continuously monitor & refine demand programs for better outcomes
Track & analyze performance data to enhance lead generation, scoring, and routing processes
Identify underperforming campaigns and drive corrective actions by coordinating with funnel feeders to remediate breakdowns in lead generation, scoring, routing, or conversion performance
Identify opportunities for automation, scalability, and process standardization to improve efficiency
Key Skills
Demand Programs Management
Ability to define demand program strategy that aligns with business goals and navigate trade-offs
Proven track record of managing complex projects and ensuring timely delivery
Strong stakeholder management skills; ability to build cooperative partnerships of trust
Demonstrated track record of owning and achieving pipeline contribution goals, with clear accountability for marketing-sourced and influenced revenue
Marketing
Ability to define content needs and prioritize messaging themes, ensuring campaign kits include the right assets mapped to personas, buyer stages, and partner/field requirements
SaaS-specific experience-knowing the unique pressures, buying cycles, and customer needs in the mid-market. engagement preferences and significant global B2B marketing experience in a technology solution context
Must have successfully carried demand / pipeline quotas before
Deep knowledge of Demand Generation and Extraction tactics
For Program Lead, experience in working with creating demand via marketplaces such as MSFT is essential as is
Keeping up to date with tech trends and mid-market business requirements helps align marketing messages and strategies.
Tech & Data
AI-first mindset in creating campaign strategy, reviewing pipeline health for the solution ecosystem
Data-driven decision-making with ability to utilize data to optimize program to support big picture business goals
Other Qualifications
The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.
Communicate with Clarity - Be clear, concise and actionable. Be relentlessly constructive. Seek and provide meaningful feedback.
Act with Urgency - Adopt an agile mentality - frequent iterations, improved speed, resilience. 80/20 rule - better is the enemy of done. Don't spend hours when minutes are enough.
Work with Purpose - Exhibit a “We Can” mindset. Results outweigh effort. Everyone understands how their role contributes. Set aside personal objectives for team results.
Drive to Decision - Cut the swirl with defined deadlines and decision points. Be clear on individual accountability and decision authority. Guided by a commitment to and accountability for customer outcomes.
Own the Outcome - Defined milestones, commitments and intended results. Assess your work in context, if you're unsure, ask. Demonstrate unwavering support for decisions.
COMMENTS:
The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.
Pay Transparency Statement:
US Base Salary Range: $131,600.00 - $171,100.00
Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.
In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.
Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.
*In no case will your pay fall below applicable local minimum wage requirements
.
$131.6k-171.1k yearly Auto-Apply 18d ago
Marketing Communications Manager (60653)
Tosoh Bioscience 3.9
Senior manager of marketing job in Exton, PA
Tosoh Bioscience LLC is a major supplier of chromatography products to the pharmaceutical, biotechnology, and chemical industries. Our product line includes:TSKgel , TOYOPEARL , and Ca++Pure-HA bulk media, TSKgel U/HPLC columns, process development products, dedicated systems for GPC analysis, and the LenS3™ MALS detector. We have optimal solutions for biological research, drug discovery, medicinal chemistry, agriculture, manufacturing, or other industrial applications.
Summary
We are looking for a digital-savvy strategist with both B2B/ B2C experience, someone who can bring e-commerce growth expertise from consumer industries and adapt it to the complexity of life sciences. As Marketing Communications Manager, you own revenue growth across our online storefronts by planning and executing data-driven campaigns, optimizing PDPs/funnels, and scaling lifecycle automation to lift traffic, conversion, AOV and retention. You will lead the Marketing Communications Team (EU & US) within the Global Marketing Communications and Branding team of Tosoh Bioscience Separations.
This is not a generic campaign management role. You will be the driver of customer-centric, creative, analytics-led strategies that strengthen engagement in highly technical B2B markets and accelerate adoption of our new e-commerce platform. Your mission is to translate scientific insights into compelling, digital-first customer journeys - building trust, driving measurable impact, and connecting science with customers worldwide.
Reporting Relationships
The Marketing Communications Manager reports to the Director of Marketing. This position has two direct reports.
Major Duties and Responsibilities
Strategic Planning & Campaign Design
Develop integrated marketing and e-commerce strategies aligned with global objectives.
Design data-driven, omnichannel campaigns that build brand trust and drive measurable growth.
Collaborate with BI/CRM and Operations teams to optimize campaigns with analytics and insights.
Define a quarterly promo/test calendar (offers, bundles, thresholds) with clear hypotheses and guardrails.
Content & Digital Experience
Oversee the creation of high-quality content and assets tailored to scientific and technical audiences.
Ensure consistency of brand messaging across digital channels, campaigns, and e-commerce listings.
Partner with MarTech to implement personalized and automated marketing journeys.
Own on-site merchandising and CRO: PDP/category optimization, search & filter tuning, bundling, cross-sell/upsell, trust signals, and zero-result search analysis.
Campaign Execution & E-commerce Growth
Lead Campaign Orchestration: Briefs, channel mix, budgets, execution and QA-end-to-end ownership of integrated campaigns.
Apply e-commerce expertise to increase adoption, conversion, and online sales.
Leverage analytics for segmentation, personalization, and funnel optimization.
Set clear KPIs (traffic, CVR, AOV, ROAS/LTV) and run an experiment roadmap to improve them.
Lifecycle & Automation: blueprint + build key flows (welcome, browse/cart abandonment, cross-sell, win-back) with segmentation, dynamic content, and suppression rules.
Translate insight - action: weekly readouts, experiment results, and next-best tests; close the loop with Sales on revenue impact
Events & Industry Engagement
Plan and manage online & offline events (ex. congresses, webinars).
Align offline events with digital and e-commerce campaigns to maximize impact.
Leadership & Collaboration
Lead and mentor the Marketing Communications Team, strengthening digital and strategic capabilities.
Manage the Marketing Communications team by establishing clear goals and expectations, providing ongoing employee coaching and feedback, and supporting employee training and development.
Recruit and train new team members as needed.
Plan, prioritize, and delegate tasks to team to ensure proper functioning of the department.
Work closely with scientists, commercial, and cross-functional teams to translate complex science into compelling narratives.
Foster collaboration with Mar Tech, Operations, and BI/CRM teams for scalable delivery.
Compliance & Continuous Improvement
Ensure all campaigns comply with industry regulations and Quality Management System.
Track competitor strategies and B2C-to-B2B innovation trends to keep Tosoh ahead.
Other duties as required.
Maintain regular and reliable attendance.
Uphold and adhere to the Tosoh Bioscience guiding principles.
Education
Bachelor's degree in Marketing, Communications, Business, or Life Sciences; Master's degree is a plus.
Skills and Qualifications
7+ years in digital marketing and campaign strategy, with proven success in e-commerce and omnichannel marketing. Experience from B2C industries (retail, consumer goods, sports, lifestyle) combined with exposure to B2B or regulated markets (biotech, pharma, diagnostics) is highly valued.
Demonstrated ability to drive digital growth, adoption, and online sales through integrated e-commerce strategies.
Strong ability to simplify complex or technical content into clear, engaging campaigns tailored to specialized audiences.
Hands-on expertise in:
Campaign orchestration & lifecycle automation in HubSpot/Pardot/Marketo (welcome, browse/cart, cross-sell, win-back).
E-commerce platforms & feeds: Shopify/BigCommerce/SFCC/Magento; product feeds/marketplaces.
CRM & reporting: Salesforce (preferred), data segmentation and dashboard building.
SEO/SEM & PPC; performance marketing and on-site CRO (A/B testing, PDP/category optimization).
Analytics & tagging: GA4, Google Tag Manager, UTM governance, experiment readouts.
Paid media: Google Ads, LinkedIn Ads (retargeting a plus).
Note: Advanced/technical SEO and large-scale initiatives are partnered with the Growth/SEO team; this role is expected to operate at a strong working level and collaborate on deeper items.
Excellent analytical skills with experience in using dashboards, KPIs, and customer insights to optimize marketing ROI.
Proven leadership and team management experience with the ability to inspire cross-functional teams.
Strong interpersonal skills, able to work closely with scientists, product managers, and global teams.
Strategic thinker, detail-oriented, and adaptable; curious to learn and succeed in complex life sciences markets.
Creative mindset with the ability to design innovative campaigns and customer experiences while staying data-driven.
Experience in the bioscience, pharma, or chromatography industry with understanding of scientific audiences.
Familiarity with lead nurturing journeys and customer lifecycle marketing.
Multilingual proficiency to collaborate effectively across global regions.
Curiosity and passion for emerging marketing trends, creativity, and innovation.
A collaborative mindset with the ability to connect people and create positive impact.
Physical Requirements
The physical demands of this job are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
This is a largely sedentary position; however the Marketing Communications Manager is occasionally required to lift and carry packages up to 25 pounds for trade show coordination.
Ability to travel up to 25% of the time, both domestically and internationally, primarily via air & car.
Tosoh Bioscience LLC is an Equal Opportunity Employer M/F/Disabled/Veterans
$54k-75k yearly est. 16d ago
Quant Analytics Manager - Marketing Data Analytics
Jpmorgan Chase & Co 4.8
Senior manager of marketing job in Wilmington, DE
JobID: 210686300 JobSchedule: Full time JobShift: Base Pay/Salary: Chicago,IL $118,750.00-$195,000.00 We are excited to share an impactful opportunity on our Performance Marketing Analytics team for a Quant Analytics Manager, where you will play a pivotal role in shaping and optimizing our email channel marketing strategy through advanced analytics and cross-functional collaboration.
Job Summary:
As a Quant Analytics Manager on the Performance Marketing Analytics team, you'll be a key contributor to a crucial book of work and lead the transformation of email channel marketing strategy. This includes not only a deep understanding of the data from SFMC, but also how the data and SFMC features can improve email channel performance. The focus will be on standing up a measurement plan and analytics for push notification, testing SFMC flow control features, and supporting strategy around preference center and opt outs. You will partner across the firm with data partners, marketers, digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization.
Job Responsibilities:
* Work with the data technology and SFMC product teams closely to identify gaps in the data capture strategy and collaboratively implement enhancements
* Develop and track channel performance KPIs, communicating findings to senior CCB leadership to improve 'Push Notification' strategy
* Establish an understanding of the push channel to compare to other channels and identify potential synergies/impacts on other owned media channels contact strategy
* Collaborate with other teams to craft test designs, interpret and translate results to present to seniormanagement
* Understand data and identify opportunities to leverage SFMC Einstein features within the customer journey construct
* Provide data subject matter expertise on email audience availability by consulting on preference center and opt out data projects
* Report performance of campaigns to optimize resources towards high-potential initiatives
* Identify areas of improvement in email campaign-level performance, delivering recommended optimizations to marketers and channel management
* Guide and mentor new hires and/or interns as needed
Required qualifications, capabilities, and skills:
* Bachelor's degree in a quantitative, analytical, or related field
* 5+ years of experience in an advanced analytics role
* Strong SQL knowledge, including complex queries
* Advanced analytics experience
* Experience with relational databases and data prep to summarize large datasets
* Capable of defining metrics, evaluating results, drawing conclusions and insights to design and recommend system or process improvements
* Critical and analytical thinking with a data-oriented mindset
* Ability to develop advanced data visualization and presentations
* Strong ability to translate data findings into business story telling for leadership
* Excellent written and verbal communication skills
* Comfort building and managing relationships with both analytics and business stakeholders
Preferred qualifications, capabilities, and skills:
* Master's degree in related field
* Knowledge in one or more of these tools: Salesforce, Alteryx, Tableau, Python, Power BI preferred
* Experience with Email Marketing/Push Marketing strategy
* Experience with test experimental design and results analysis
* Functional industry experience in marketing, operations, technology or finance
* Team leadership experience
How much does a senior manager of marketing earn in Wilmington, DE?
The average senior manager of marketing in Wilmington, DE earns between $91,000 and $150,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.
Average senior manager of marketing salary in Wilmington, DE