Senior manager of marketing jobs in Wyoming, MI - 96 jobs
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Marketing Director
Creative Marketing Specialist
Andy J. Egan Co 3.9
Senior manager of marketing job in Grand Rapids, MI
Creative Marketing Specialist
Pay Range: Negotiable
Since 1919, Egan has been the mechanical contractor that West Michigan construction managers and building owners depend on for the highest quality work.
Egan is dedicated to hiring individuals who understand the importance of safety, instill integrity in all aspects of their lives, are passionate about what they do and committed to providing value to our customers.
We are looking for a Creative Marketing Specialist to support the MarketingManager by developing creative assets in multiple media formats. This position will be responsible for photography, videography, and graphic design that will be used in Egan's marketing channels to help shape the brand's story.
Duties:
Photography and videography at job sites, as well as editing
Design and develop creative content for company marketing channels, including website, social media, email marketing, customer presentations, events, proposals and more.
Social media strategy development, including trend monitoring and competitive analysis
Collaborate with the MarketingManager on comprehensive campaign planning and execution
Ongoing brand identity development and oversight
Create and update company templates to align with brand standards
Update internal headshots, department photos, etc. for internal and external communication
Graphic design projects
· Assist the MarketingManager with other projects as needed.
Qualifications:
· Proficient in common marketing software such as Adobe Creative Suite -- Photoshop, InDesign, Premier, Illustrator, Express and others (Required)
· Experience with email marketing and CRM platforms (Preferred)
· Knowledge of business tools for digital platforms such as YouTube, Vimeo, Meta (Facebook and Instagram) and LinkedIn (Preferred)
Requirements:
· Bachelor's degree in marketing or related field or equivalent experience of 1-3 years in marketing, creative production or digital content
Ability to work independently
Superior creativity and communication skills
Compensation:
Starting at $25/hr based on experience, full benefits package including health, dental, vision, 401(k) with employer match and PTO
Schedule:
7:30 to 4:30 Monday through Friday, with flexible and part-time schedules considered for this role.
Location:
Grand Rapids, MI with Jobsite visits as needed
$25 hourly 20h ago
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Graphic Design and Marketing Associate
Southwest Michigan First 4.1
Senior manager of marketing job in Kalamazoo, MI
Southwest Michigan First is seeking a creative and strategic Graphic Design and Marketing Associate to support Consultant Connect and organizational marketing efforts. This role is ideal for a detail-oriented designer who thrives in a fast-paced environment and enjoys creating engaging content across digital, print, and live-event platforms.
Role Breakdown
Consultant Connect - Graphic Design & Marketing: 80%
Southwest Michigan First - Graphic Design & Marketing: 20%
Key Responsibilities
Consultant Connect
Collaborate with senior leaders to develop and refine messaging.
Design original digital and web-based content with strong visual storytelling.
Develop visual brand elements, website content, and social media strategy.
Create event-specific collateral such as invitations, programs, signage, wayfinding, presentations
Lead regional social media execution, including content and multimedia creation.
Assist with writing, editing, email marketing, and content calendars.
Coordinate printing, media distribution, vendors, and design tools.
Support and attend conferences, special events, and partner initiatives, some of which may require travel.
Southwest Michigan First
Design internal and external marketing and promotional materials.
Promote organizational milestones, projects, community activities, and staff updates.
Ensure all materials reflect a consistent, positive brand image.
Assist various teams with special projects, events, and other needs as they arise.
Minimum Qualifications
Bachelor's degree in marketing, graphic design, communications, or related field.
2-4 years of relevant experience.
Advanced knowledge of the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign.
Strong project management, communication, and attention to detail.
Proficiency in Microsoft Office; familiarity with WordPress.
Experience with MailChimp, HubSpot, Monday.com or similar platforms preferred.
Self-motivated, deadline-driven, and comfortable working with diverse stakeholders.
WHY SOUTHWEST MICHIGAN FIRST?
Competitive Insurance Benefits Package: Our comprehensive insurance package ensures you and your family are covered with health and dental plans that meet your needs.
Employer-Paid Life Insurance: We prioritize your well-being by providing life insurance coverage at no cost to you, offering peace of mind for you and your loved ones.
Employer-Paid HSA (Health Savings Account): Take advantage of our HSA to save on medical expenses with pre-tax dollars, enhancing your financial wellness.
Employer Contribution Retirement Plan (100% Vested Immediately): Plan for your future with confidence. Our retirement plan includes employer contributions that are fully vested from day one, ensuring your long-term financial security.
Wellness Reimbursement: We support your commitment to well-being with a reimbursement program for wellness-related expenses, promoting a healthy work-life balance.
16 Paid Holidays: Enjoy a generous holiday schedule, allowing you to celebrate and recharge throughout the year.
Half Day Fridays (Memorial Day to Labor Day): Embrace work-life balance with half-day Fridays during the summer months, giving you extra time to relax and enjoy personal pursuits.
Stocked Kitchen: Fuel your day with our stocked kitchen, providing snacks and beverages to keep you refreshed and productive.
Interested? Apply now! All applications require:
Cover Letter
Resume
About Southwest Michigan First
Southwest Michigan First is an organization of privately funded economic development advisors who act as the catalyst for economic success in Southwest Michigan. Founded in 1999 on the principle that the greatest force for change is a job, the organization works across all industries throughout the seven counties making up the Southwest Michigan region.
Southwest Michigan First provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex, national origin, age, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state or local laws. In addition to federal law requirements, Southwest Michigan First complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
$35k-50k yearly est. 2d ago
Marketing Specialist
Keller Williams 4.2
Senior manager of marketing job in Grand Rapids, MI
Job Description
will require someone local to work in person in Grand Rapids, MI
Are you a creative, experienced marketing professional who thrives in a dynamic environment where innovation and storytelling meet strategy and measurable results? Do you have a passion for leveraging technology, including AI, to craft compelling campaigns that drive brand growth and visibility?
We're seeking a Marketing Specialist who will be responsible for developing and executing marketing strategies that enhance brand awareness, strengthen community engagement, and generate high-quality leads. This role requires a balance of creativity and strategy, with the ability to bring ideas to life through video, content, and data-driven execution.
Compensation & Benefits
Salary Range: $52,000 - $65,000 (based on experience)
Bonus potential based on performance and results
Paid Time Off (PTO)
Opportunities for professional growth within the team
A collaborative, positive, and fun team environment
Compensation:
$52,000 - $65,000 yearly
Responsibilities:
Brand & Strategy
Maintain and evolve the brokerage's brand identity across all marketing materials and channels.
Develop and execute monthly and quarterly marketing plans aligned with brokerage goals.
Collaborate with leadership to identify growth opportunities and community engagement initiatives.
Digital MarketingManage the brokerage website, optimize SEO, and maintain a strong online presence.
Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
Design and oversee digital ad campaigns (Google, Meta, local sponsorships).
Use AI tools and analytics to track performance, refine strategies, and improve ROI.
Agent Marketing Support
Design custom listing presentations, postcards, flyers, and social media graphics.
Assist agents with personal branding, social media strategy, and the use of marketing tools.
Managemarketing onboarding for new agents and train them on brand assets and systems.
Listing & Property Marketing
Coordinate professional photography, videography, staging, and signage for listings.
Write compelling property descriptions for MLS, social media, and print marketing.
Create and schedule “just listed,” “open house,” and “sold” campaigns across multiple platforms.
Events & Community Outreach
Plan and promote brokerage and community events.
Manage event marketing materials, RSVP tracking, and day-of logistics.
Support sponsorships and partnerships with local businesses and organizations.
Qualifications:
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience).
2-4 years of experience in marketing, with real estate industry experience preferred.
Proficiency in Canva, Adobe Creative Suite, Google Workspace, and social media scheduling tools.
Knowledge of CRM systems (Command, HubSpot, or similar).
Strong copywriting, design, and project management skills.
Understanding of local real estate markets and trends.
Creative and strategic thinker with an eye for detail.
Excellent organizational and multitasking abilities.
Strong interpersonal and collaboration skills.
Data-driven decision-making and adaptability.
Passion for real estate and community connection.
About Company
At Keller Williams, we believe in doing business differently. Our foundation is built on innovation, collaboration, and a commitment to growth for our people, clients, and our communities. We empower our professionals with the tools, training, and systems to thrive in an ever-evolving real estate market.
Join a culture that values creativity, celebrates success, and invests in your growth because when you grow, we all grow.
$52k-65k yearly 14d ago
Marketing Manager
Amphenol Borisch Technologies 4.5
Senior manager of marketing job in Grand Rapids, MI
The MarketingManager is responsible for developing and executing comprehensive marketing and communication strategies that strengthen Amphenol Borisch Technologies' brand, market presence, and market growth. This role leads marketing initiatives spanning digital marketing, social media, communications,
branding, trade shows, and go-to-market execution, while partnering closely with
Human Resources, Sales, Engineering, Programs, and Operations to support
business growth. The MarketingManager ensures ABT's value proposition is
clearly defined, consistently communicated, and aligned with both customer needs
and strategic objectives.
Essential Duties and Responsibilities
Develop and implement a comprehensive marketing strategy that supports brand
awareness, customer engagement, and business growth.
Own ABT's marketing communications across all channels, including digital,
print, website, email campaigns, and social media platforms.
Define and maintain ABT's brand messaging and positioning across all
customer touchpoints.
Develop and implement strategic marketing plans aligned to business
priorities, market opportunities, and customer segments.
Coordinate, plan, and execute trade shows, customer events, and industry
marketing activities.
Collaborate with Engineering and Operations to translate technical
capabilities and product differentiation into compelling market-facing
messaging.
Support pricing and proposal development through aligned marketing materials
and value-based positioning.
Track and report marketing performance metrics, pipeline contribution, and
campaign effectiveness to leadership.
Ensure marketing initiatives are delivered on time, on budget, and aligned
with ABT's strategic objectives.
Perform other duties as assigned.
Job Requirements
Bachelor's degree in Marketing, Business, Communications, or a related
field.
Minimum of 8 years of progressive experience in marketing, communications,
or related roles.
Experience developing and executing multi-channel marketing strategies,
including digital and social media.
Strong written and verbal communication skills, with the ability to
translate technical concepts into clear, customer-focused messaging.
Demonstrated ability to lead teams and manage cross-functional partnerships.
Experience in the Military & Aerospace Electronics industry strongly
preferred.
Ability to travel up to 10%.
$106k-139k yearly est. 21d ago
Senior Brand Manager
Avery Brewing 4.1
Senior manager of marketing job in Grand Rapids, MI
Please note: This role is located in Grand Rapids, MI. SUMMARY The Senior Brand Manager is responsible for leading the development and execution of brand strategies that drive growth, strengthen brand equity, and build lasting consumer connections. This role combines high level and long-range strategic thinking, market research, and strong executional excellence, while ensuring alignment with business objectives and commercial priorities. Acting as the central steward of the brand (brief writer and brand strategist), the Senior Brand Manager collaborates closely with internal teams, external agencies, and key stakeholders to deliver breakthrough communications, innovation, and consumer engagement initiatives. The position requires a deep understanding of the U.S. beer and beverage market, strong marketing expertise across digital and traditional channels, and proven experience in managing agencies and third parties to deliver measurable impact (from strategy to execution) ESSENTIAL DUTIES AND RESPONSIBILITIES Includes the following. Other duties may be assigned.
Brand Strategy & Positioning
Define and refine the brand's long-term vision, positioning, and consumer value proposition.
Translate consumer insights and category trends into compelling strategies and activation plans.
Drive portfolio strategies to maximize relevance and competitiveness in the U.S. market.
Main KPIs:
YoY improvement in key equity metrics (e.g., Brand Awareness, Consideration, usage and promoter).
Market Research & Insights
Work in market research projects to monitor consumer behavior, category dynamics, and competitor activity in collaboration with the Consumer Insights manager.
Leverage data and insights to inform decision-making and optimize marketing strategies.
Partner with the insights team and research agencies to continuously track brand health.
Main KPIs:
Quarterly trackers delivered on time with action plans.
Develop and share at least two major insights reports per year delivered to leadership/commercial teams.
Integrated Marketing Communications
Develop and oversee annual brand plans, ensuring consistent and effective communication across all consumer touchpoints.
Collaborate with creative, media, and PR agencies to produce impactful campaigns.
Lead digital and paid media strategies, optimizing investments to drive awareness, engagement, and conversion.
Ensure storytelling reflects brand values and resonates with U.S. consumers.
Main KPIS
Media Efficiency Metrics:
CPM, CPC, CPV improvements vs. previous year.
Increase in digital engagement rate by X%.
Content Performance: increase in organic engagement or improvement in social share of voice.
Partnerships & Sponsorships
Identify, negotiate, and manage strategic partnerships and sponsorships that enhance brand relevance and consumer engagement.
Develop activation plans to bring partnerships to life across digital, on-premise, and experiential channels.
Collaborate with event, media, and communications teams to maximize visibility and ROI from sponsorship investments.
Build long-term relationships with key partners, influencers, and cultural organizations aligned with brand positioning.
Analytics & Performance Tracking
Define KPIs and track performance of marketing initiatives, campaigns, and brand health metrics.
Use analytics to evaluate ROI and continuously improve marketing strategies.
Provide clear reporting to senior leadership, highlighting successes, learnings, and opportunities.
Main KPIs:
Reporting Accuracy & Timeliness: on-time delivery of monthly/quarterly performance dashboards.
Brand KPI Dashboard Development: Maintain dynamic KPIs covering awareness → conversion funnel with quarterly updates
Media, creative, or messaging testing and optimization when budget allocation allows us to run these researches.
Budget Management & Optimization
Own and manage the annual brand marketing budget for Founders, ensuring efficient allocation across initiatives and channels.
Track spending, analyze performance, and recommend optimizations to maximize ROI.
Partner with finance and leadership teams to ensure transparency, accountability, and strategic resource deployment.
Continuously evaluate marketing investments to drive effectiveness and cost efficiencies.
Main KPIs:
Budget Accuracy: Keep variance within ±0.3% of planned spend.
Cost Efficiencies: Identify and implement savings through negotiation, channel optimization, or agency efficiency.
Agency & Third-Party ManagementManage relationships with creative, digital and media agencies.
Provide clear briefs, foster collaboration, and ensure high-quality outputs.
Negotiate contracts, track performance, and maximize ROI on agency partnerships.
Main KPIs:
Agency Performance Score: Achieve ≥80-85% satisfaction score in annual agency evaluation.
Brief-to-Execution Timelines: ≥90% of projects delivered on-time and within scope.
Commercial & Cross-Functional Collaboration
Partner with sales, trade marketing, and distribution teams to ensure brand strategies translate into market execution.
Collaborate with innovation, insights, and finance to align brand plans with business targets.
Support product launches and brand activations with integrated campaigns.
Main KPIs:
Sales Alignment Score: Quarterly survey: ≥85% of sales team agrees brand plans support commercial priorities.
Launch Excellence KPI: On-time delivery of launch plans
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
Experience: 7-10 years in marketing or brand management, with at least 3-5 years in a senior/brand manager role.
Industry Expertise: Proven track record in the beer, beverage, or FMCG industry, with strong understanding of the U.S. market landscape.
Brand Building: Demonstrated success in developing and executing brand strategies that drive growth and equity.
Research & Insights: Solid background in consumer research, data analysis, and applying insights to brand strategy.
Communications: Experience leading integrated marketing campaigns across traditional, digital, and paid media.
Agency Management: Strong experience working with and managing external agencies and third parties.
Analytical Skills: High level of analytical thinking with the ability to synthesize data and translate it into actionable strategies.
Leadership & Collaboration: Ability to lead cross-functional teams, influence stakeholders, and manage complex projects.
Prior experience working in a global or national beer/beverage company.
Strong knowledge of consumer culture, category trends, and competitive dynamics in the U.S. beverage market.
MBA or Master's degree in Marketing, Business, or related field is a plus.
Passion for beer, beverages, and consumer engagement, with the ability to connect authentically with brand audiences.
Compensation & Benefits:
Salary Range: $100,000-115,000/ year
Health, dental, vision, and other coverage for all employees starts date of hire.
401(k) matching
Paid time off, volunteer time, and floating holidays
Employee Assistance Program
Paid sabbaticals with tenure
Paid parental leave for all employees
$100k-115k yearly 19d ago
Marketing Manager
Doeren Mayhew CPAs and Advisors 3.7
Senior manager of marketing job in Grand Rapids, MI
Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46
th
largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you.
Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven MarketingManager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels.
Working closely with the Chief Marketing Officer, the West MichiganManaging Principal and industry leadership, the MarketingManager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Regional Leadership
Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives.
Partner with West MichiganManaging Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives.
Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI.
Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes.
Oversee content development, production and delivery of proposals to prospective clients for the region.
Lead marketing personnel in region.
Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership.
Contribute to continuous improvement of marketing processes, tools and performance measurement.
Industry Go-to-Market (GTM) Leadership
Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing.
Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets.
Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth.
Partner with industry principals to align GTM strategies with client pursuits.
Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation.
Champion brand consistency and messaging across all regional and national marketing channels.
Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies.
DESIRED SKILLS AND EXPERIENCE:
Bachelor s degree in marketing, business, communications or a related field.
Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus.
Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages.
Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs.
Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm.
Demonstrated success managing budgets, vendors and multiple concurrent initiatives.
Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities.
Ability to adapt quickly to changing priorities and thrive in a fast-paced environment.
Passion for staying up to date with industry trends and best practices.
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus.
Willingness and ability to travel.
Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.
"Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.
$78k-104k yearly est. 38d ago
Senior Brand Manager
Founders Brewing Co
Senior manager of marketing job in Grand Rapids, MI
SUMMARY The Senior Brand Manager is responsible for leading the development and execution of brand strategies that drive growth, strengthen brand equity, and build lasting consumer connections. This role combines high level and long-range strategic thinking, market research, and strong executional excellence, while ensuring alignment with business objectives and commercial priorities. Acting as the central steward of the brand (brief writer and brand strategist), the Senior Brand Manager collaborates closely with internal teams, external agencies, and key stakeholders to deliver breakthrough communications, innovation, and consumer engagement initiatives. The position requires a deep understanding of the U.S. beer and beverage market, strong marketing expertise across digital and traditional channels, and proven experience in managing agencies and third parties to deliver measurable impact (from strategy to execution) ESSENTIAL DUTIES AND RESPONSIBILITIES Includes the following. Other duties may be assigned.
Brand Strategy & Positioning
Define and refine the brand's long-term vision, positioning, and consumer value proposition.
Translate consumer insights and category trends into compelling strategies and activation plans.
Drive portfolio strategies to maximize relevance and competitiveness in the U.S. market.
Main KPIs:
YoY improvement in key equity metrics (e.g., Brand Awareness, Consideration, usage and promoter).
Market Research & Insights
Work in market research projects to monitor consumer behavior, category dynamics, and competitor activity in collaboration with the Consumer Insights manager.
Leverage data and insights to inform decision-making and optimize marketing strategies.
Partner with the insights team and research agencies to continuously track brand health.
Main KPIs:
Quarterly trackers delivered on time with action plans.
Develop and share at least two major insights reports per year delivered to leadership/commercial teams.
Integrated Marketing Communications
Develop and oversee annual brand plans, ensuring consistent and effective communication across all consumer touchpoints.
Collaborate with creative, media, and PR agencies to produce impactful campaigns.
Lead digital and paid media strategies, optimizing investments to drive awareness, engagement, and conversion.
Ensure storytelling reflects brand values and resonates with U.S. consumers.
Main KPIS
Media Efficiency Metrics:
CPM, CPC, CPV improvements vs. previous year.
Increase in digital engagement rate by X%.
Content Performance: increase in organic engagement or improvement in social share of voice.
Partnerships & Sponsorships
Identify, negotiate, and manage strategic partnerships and sponsorships that enhance brand relevance and consumer engagement.
Develop activation plans to bring partnerships to life across digital, on-premise, and experiential channels.
Collaborate with event, media, and communications teams to maximize visibility and ROI from sponsorship investments.
Build long-term relationships with key partners, influencers, and cultural organizations aligned with brand positioning.
Analytics & Performance Tracking
Define KPIs and track performance of marketing initiatives, campaigns, and brand health metrics.
Use analytics to evaluate ROI and continuously improve marketing strategies.
Provide clear reporting to senior leadership, highlighting successes, learnings, and opportunities.
Main KPIs:
Reporting Accuracy & Timeliness: on-time delivery of monthly/quarterly performance dashboards.
Brand KPI Dashboard Development: Maintain dynamic KPIs covering awareness → conversion funnel with quarterly updates
Media, creative, or messaging testing and optimization when budget allocation allows us to run these researches.
Budget Management & Optimization
Own and manage the annual brand marketing budget for Founders, ensuring efficient allocation across initiatives and channels.
Track spending, analyze performance, and recommend optimizations to maximize ROI.
Partner with finance and leadership teams to ensure transparency, accountability, and strategic resource deployment.
Continuously evaluate marketing investments to drive effectiveness and cost efficiencies.
Main KPIs:
Budget Accuracy: Keep variance within ±0.3% of planned spend.
Cost Efficiencies: Identify and implement savings through negotiation, channel optimization, or agency efficiency.
Agency & Third-Party ManagementManage relationships with creative, digital and media agencies.
Provide clear briefs, foster collaboration, and ensure high-quality outputs.
Negotiate contracts, track performance, and maximize ROI on agency partnerships.
Main KPIs:
Agency Performance Score: Achieve ≥80-85% satisfaction score in annual agency evaluation.
Brief-to-Execution Timelines: ≥90% of projects delivered on-time and within scope.
Commercial & Cross-Functional Collaboration
Partner with sales, trade marketing, and distribution teams to ensure brand strategies translate into market execution.
Collaborate with innovation, insights, and finance to align brand plans with business targets.
Support product launches and brand activations with integrated campaigns.
Main KPIs:
Sales Alignment Score: Quarterly survey: ≥85% of sales team agrees brand plans support commercial priorities.
Launch Excellence KPI: On-time delivery of launch plans
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
Experience: 7-10 years in marketing or brand management, with at least 3-5 years in a senior/brand manager role.
Industry Expertise: Proven track record in the beer, beverage, or FMCG industry, with strong understanding of the U.S. market landscape.
Brand Building: Demonstrated success in developing and executing brand strategies that drive growth and equity.
Research & Insights: Solid background in consumer research, data analysis, and applying insights to brand strategy.
Communications: Experience leading integrated marketing campaigns across traditional, digital, and paid media.
Agency Management: Strong experience working with and managing external agencies and third parties.
Analytical Skills: High level of analytical thinking with the ability to synthesize data and translate it into actionable strategies.
Leadership & Collaboration: Ability to lead cross-functional teams, influence stakeholders, and manage complex projects.
Prior experience working in a global or national beer/beverage company.
Strong knowledge of consumer culture, category trends, and competitive dynamics in the U.S. beverage market.
MBA or Master's degree in Marketing, Business, or related field is a plus.
Passion for beer, beverages, and consumer engagement, with the ability to connect authentically with brand audiences.
Compensation & Benefits:
Salary Range: $100,000-115,000/ year
Health, dental, vision, and other coverage for all employees starts date of hire.
401(k) matching
Paid time off, volunteer time, and floating holidays
Employee Assistance Program
Paid sabbaticals with tenure
Paid parental leave for all employees
$100k-115k yearly 33d ago
VP Brand Marketing - Merrell
Wwwinc
Senior manager of marketing job in Rockford, MI
For over 40 Years, Merrell has been trying to share the simple power of the being outside with everyone. We believe in the positive benefit of the outdoors to restore individuals and communities. As a result, we want to fuel the growth of outdoor participation through the creation of awesome products and amazing stories that encourages people to get outside everyday whether in the city or on the trail. To help drive this journey, we are looking for a VP Brand Management who will report directly to the Chief Marketing Officer.
This individual will set the strategic direction for all brand marketing stories that will deliver the brands short-term and long-term growth goals. This individual's success will be based on their ability to be consumer-centric, creative, and drive change that elevate our integrated marketing efforts and gets more people to love and seek out our brand and products.
Leadership Capabilities:
As an influential strategic business leader, you will build strong partnerships across the Merrell brand including serving as a vital voice of the consumer and brand with senior leaders, brand strategists, marketers, customers, agency partners, product teams, and designers.
Brand Strategy:
Partner with key members of the Merrell leadership team to bring the brand vision and mission to life through research, business analysis, ideation, innovation, development, and commercial execution.
Lead the development of long-term brand marketing strategies that helps define and build a path to growth by aligning key priorities and areas of optimization and transformation for the portfolio.
Influence and drive decisions across long-term and annual business strategies, innovation strategy and development, revenue growth management strategies and marketing execution optimization.
Act as the brand steward collaborating with internal multi-functional team (Consumer Insights, Design, Finance, Product PR, etc) and external partners to drive comprehensive brand plans to be executed by markets around the world.
Drive on going evolution and refinement of Merrell brand strategy: positioning and architecture (in conjunction with Consumer Insights).
Ownership of the US marketing strategies for Merrell; develop 360 strategy for all launches.
Partner with the product team to generate a 3 Year Innovation Pipeline by helping the team to unlock powerful consumer insights that translate into disruptive and incremental innovations boosting revenue and profit for the business lines.
Track record of translating business priorities into brand objectives, strategies, and plans.
Work with Consumer Insights, Strategy and Lead markets to develop consumer grounded, high business potential and sustainable innovation architecture and road map.
Integrated Marketing Development:
Oversee the development of strategic global integrated marketing big idea platforms that unify our brand communication center in our purpose.
Lead a structured and organized approach to craft engaging integrated marketing campaigns that drives consumer interest and demand and grows overall sales.
Lead the development of omni-channel marketing strategies that drive both brand engagement and sell-through at retail.
Direct and coordinate integrated marketing campaigns across various channels, including print, digital, social media, influencers, events, and collaborations.
Oversee the alignment of media planning and investment to ensure the right balance between brand and performance channels.
Partner closely with Retail Marketing to ensure seamless integration of brand campaigns across owned retail, wholesale, and digital channels.
Understand how to effectively inspire and delight consumers through product performance, pricing, and positioning of brand's key franchises.
Create campaign briefs and partner with agencies to develop advertising, credibility and consumer engagement campaigns.
Collaborate with media and retail partners to optimize campaigns for awareness, conversion and in-store traffic.
Collaborate with regional marketing teams to develop and implement execution plans for global campaigns, including facilitating information sharing and to drive alignment across regions and troubleshoot issues.
Direct team in the creation of Toolkits and Playbooks to facilitate the implementation of key marketing initiatives.
Monitor competitive activity and provide regular competitive intelligence updates.
Orchestrate and drive multifunctional teams towards same vision and goals in an absence of direct reporting relationships.
Manage the development of marketing budget (forecast, value analyses, brand profitability, development costs, etc.) as well as the budgets for key programs.
Identify opportunities to continue to enhance the customer experience through an omnichannel approach focusing on new customer acquisition & to ultimately drive sales.
Consumer-centric Business Analysis and Annual Operation Planning:
You will provide leadership and feedback in the development across a range of Insights & Analytics agenda of standards and capabilities.
Own the overall development and activation of Merrell's Learning agenda to reflect the most important consumer questions for the business in support of top tier growth goals
Building and aligning business stakeholders on the annual Learning agenda.
Relentlessly drive toward a 360-degree understanding of our consumers across the consumer journey; provoking continuous improvement and motivating adoption of tools to further this effort.
Serve as subject matter expert for team in designing, explaining, and providing recommendations in consumer research.
Building out marketing reporting framework to track monthly/ quarterly marketing performance and drivers of the brand and sharing outcomes and key actions and insights with marketers, brand, and leadership.
People Leadership:
Giving direct reports proper guidance on their projects, meeting their calendar milestones, and utilizing systems, while keeping them "on track" in terms of their professional development.
Lead the training and development, talent assessment, coaching and mentoring to develop the talent and elevate the team capacity and build on the positive and inclusive working environment to support the long-term business needs.
Ensuring timely performance discussions and individual development plans.
Continuously check / adjust to drive clarity and maximize team performance.
Simplifying complex decisions for direct reports and team and demonstrate strong rationale.
Establish relationships with key agency partners to deliver breakthrough marketing that will drive market share.
Work fluidly in a matrixed global environment across functions.
Performs duties consistent with the company's AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Knowledge, Skills and Abilities Required:
Bachelor's degree in marketing, communications, or a related field, MBA preferred.
10+ years of professional experience in brand marketing, and 5 years people leadership.
Strong content background, with a track record of developing successful marketing campaigns.
Experience managing integrated marketing campaigns across multiple channels, including social media and digital platforms, and effectively filters through and identifies the best ideas to pursue.
A track record driving brand impact through innovative and creative marketing initiatives with a passion and curiosity around best-in-class marketing story telling.
Strong understanding of paid media planning and measurement across traditional and digital channels.
Skilled in building and maintaining trust-based relationships with teams, stakeholders, and agencies to ensure alignment and continuous improvement.
Passion for creative and good eye for design and detail.
Experience managing relationships with media partners to deliver integrated programs that connect storytelling to commercial outcomes.
Looks ahead to reasonably anticipate business opportunities and obstacles.
International marketing experience and a passion for expanding brands into new markets.
Fosters an environment of excellence and personally champions break through initiatives and continually raises the bar for performance and helping others to succeed.
Operates effectively in matrix relationships across organizational boundaries.
Demonstrates the courage and conviction needed to drive large scale change initiatives.
Proficiency in analyzing marketing performance metrics to optimize strategies.
Exceptional organizational skills, balancing structure, and creativity.
Performance-driven with a test-and-learn mindset, and a focus on critical thinking to assess, interpret, and integrate learning from multiple sources to drive better results in an agile way.
Strong leadership and team management abilities, with a focus on developing high-performing teams.
Great written and verbal communication and can successfully spread marketing best-practices throughout the organization, especially new ideas, concepts to internal and external stakeholders.
Working Conditions:
Normal office environment.
Availability to travel domestically and internationally.
Since it is a global role, need to be comfortable working across time zones (e.g., meetings late evenings and early mornings, travel to different global locations).
#LI-TF
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
$158k-236k yearly est. Auto-Apply 60d+ ago
Manager of Marketing & Brand
Gryphon Place 3.3
Senior manager of marketing job in Kalamazoo, MI
Full-time Description
STATEMENT OF THE JOB
The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals.
Requirements
ESSENTIAL FUNCTIONS
Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases
Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn
Evaluate and refine Gryphon Place's marketing strategy and marketing plan
Use design programs to create marketing and promotional materials as needed for the organization
Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed
Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information.
Ensure all external communication content is consistent with the organization's brand
Develop and implement innovative sourcing strategies to attract diverse, quality candidates
Ensure a positive candidate experience through all stages of the recruitment and selection process
Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas
Manage the organization and distribution of promotional items and materials for events, presentations, and partners
Other duties as assigned
QUALIFICATIONS AND EXPERIENCE:
Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience
Minimum 2 years of marketing experience
Minimum 1 year of event experience
Proficient in design programs including Canva and Adobe
Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds
Ability to work evenings and weekends for outreach and event planning, as needed
KNOWLEDGE / SKILLS / ABILITIES
Strong computer and design skills
Strong attention to detail
Excellent verbal and written communication skills
Ability to work evenings/weekends as needed
Ability to complete assignments on a deadline
Ability to work independently and exercise good judgment
PHYSICAL REQUIREMENTS
This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds.
This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
$56k-72k yearly est. 46d ago
Director of People & Talent Strategy
EG Professional
Senior manager of marketing job in Grand Rapids, MI
Director of People & Talent Strategy
The Director of People & Talent Strategy serves as the strategic and operational HR leader for OVD Insurance, overseeing the full employee lifecycle while building a scalable people function that supports the organization's growth across the nation. This role is ideal for an aspiring HR leader who thrives in a fast-paced, entrepreneurial environment and wants to join a winning team.
They will lead organizational design efforts, talent acquisition and workforce planning, HR operations, and employee experience initiatives. This leader partners closely with senior leadership to ensure HR practices reinforce business strategy, culture, and performance expectations.
Essential Duties & Responsibilities
Strategic People Leadership
Aligns HR policies, programs, and talent strategies with organizational goals and growth plans.
Leads organizational design initiatives to support scalability, role clarity, and operational efficiency.
Acts as a trusted advisor and coach to executive team and business leaders, with deft stakeholder management capabilities.
Solves problems creatively and consideration for nuances
Talent Acquisition & Workforce Planning
Oversees full-cycle recruiting, managing the internal recruiting team and driving talent pipeline development.
Leads workforce planning to ensure staffing needs align with business forecasts and departmental priorities.
Builds external networks to strengthen employment branding and talent pipeline development.
HR Operations & Compliance
Manage and develop team of two direct reports within HR, aligning their goals to company objectives, and holding them accountable for performance.
Oversees HR programs including compensation, benefits, leave, investigations, employee relations, and compliance.
Supports optimization of HRIS and ATS systems; promotes data-driven HR decision-making.
Ensures compliance with federal, state, and local employment regulations.
Performance, Learning & Development
Builds or procures best training, leadership development programs to support org-wide learning initiatives.
Oversees performance management, goal-setting, feedback cycles, and succession planning.
Culture, Engagement & Retention
Leads employee engagement strategies, recognition programs, and retention initiatives.
Drives initiatives that promote OVD's mission, values, and evolving culture.
Creates internal change management capabilities and manages employee communication on organizational initiatives.
Financial & Business Partnership
Collaborates with the CFO on salary/compensation budgets, workforce investment planning, and wage structure alignment.
Able to proactively provide suggestions at an organizational and individual level for compensation models that are attuned to business goals, industry norms and motivations.
Contributes to business strategy through people insights, labor forecasting, and HR metrics.
Serve as the trusted face of OVD, in partnership with OVD agents, to partner with client executives who desire strategic coaching on HR topics.
Required Skills & Capabilities
Strong Talent foundation with experience across workforce planning, recruiting, development and HR operations.
Experience coaching leaders, facilitating discussions, and resolving complex organizational issues.
Exceptional communication, consulting, negotiation, and relationship-building skills.
Ability to thrive in a startup-like, high-growth, high-change environment.
Strong project management skills with ability to lead cross-functional initiatives.
Familiarity with HRIS and ATS platforms; data- and metrics-oriented approach.
Insurance industry experience is a plus.
In-person collaboration 80-100% weekly at new headquarters in Grand Rapids, MI.
Education & Experience
Bachelor's degree in HR, Business, Psychology, Communications or related field required
Proven experience of progressive HR or talent consulting experience, including leadership of recruiting and generalist functions.
Strong experience in organizational development, performance management, and leadership development strongly preferred.
$116k-157k yearly est. 40d ago
Director of People & Talent Strategy
OVD Insurance
Senior manager of marketing job in Grand Rapids, MI
Job Description
Director of People & Talent Strategy
The Director of People & Talent Strategy serves as the strategic and operational HR leader for OVD Insurance, overseeing the full employee lifecycle while building a scalable people function that supports the organization's growth across the nation. This role is ideal for an aspiring HR leader who thrives in a fast-paced, entrepreneurial environment and wants to join a winning team.
They will lead organizational design efforts, talent acquisition and workforce planning, HR operations, and employee experience initiatives. This leader partners closely with senior leadership to ensure HR practices reinforce business strategy, culture, and performance expectations.
Essential Duties & Responsibilities
Strategic People Leadership
Aligns HR policies, programs, and talent strategies with organizational goals and growth plans.
Leads organizational design initiatives to support scalability, role clarity, and operational efficiency.
Acts as a trusted advisor and coach to executive team and business leaders, with deft stakeholder management capabilities.
Solves problems creatively and consideration for nuances
Talent Acquisition & Workforce Planning
Oversees full-cycle recruiting, managing the internal recruiting team and driving talent pipeline development.
Leads workforce planning to ensure staffing needs align with business forecasts and departmental priorities.
Builds external networks to strengthen employment branding and talent pipeline development.
HR Operations & Compliance
Manage and develop team of two direct reports within HR, aligning their goals to company objectives, and holding them accountable for performance.
Oversees HR programs including compensation, benefits, leave, investigations, employee relations, and compliance.
Supports optimization of HRIS and ATS systems; promotes data-driven HR decision-making.
Ensures compliance with federal, state, and local employment regulations.
Performance, Learning & Development
Builds or procures best training, leadership development programs to support org-wide learning initiatives.
Oversees performance management, goal-setting, feedback cycles, and succession planning.
Culture, Engagement & Retention
Leads employee engagement strategies, recognition programs, and retention initiatives.
Drives initiatives that promote OVD's mission, values, and evolving culture.
Creates internal change management capabilities and manages employee communication on organizational initiatives.
Financial & Business Partnership
Collaborates with the CFO on salary/compensation budgets, workforce investment planning, and wage structure alignment.
Able to proactively provide suggestions at an organizational and individual level for compensation models that are attuned to business goals, industry norms and motivations.
Contributes to business strategy through people insights, labor forecasting, and HR metrics.
Serve as the trusted face of OVD, in partnership with OVD agents, to partner with client executives who desire strategic coaching on HR topics.
Required Skills & Capabilities
Strong Talent foundation with experience across workforce planning, recruiting, development and HR operations.
Experience coaching leaders, facilitating discussions, and resolving complex organizational issues.
Exceptional communication, consulting, negotiation, and relationship-building skills.
Ability to thrive in a startup-like, high-growth, high-change environment.
Strong project management skills with ability to lead cross-functional initiatives.
Familiarity with HRIS and ATS platforms; data- and metrics-oriented approach.
Insurance industry experience is a plus.
In-person collaboration 80-100% weekly at new headquarters in Grand Rapids, MI.
Education & Experience
Bachelor's degree in HR, Business, Psychology, Communications or related field required
Proven experience of progressive HR or talent consulting experience, including leadership of recruiting and generalist functions.
Strong experience in organizational development, performance management, and leadership development strongly preferred.
$116k-157k yearly est. 10d ago
Director of Business Strategy
15 Ms Investment Mgmt
Senior manager of marketing job in Grand Rapids, MI
Directors of Business Strategy provide exceptional service to our clients and support Financial Advisor(s) (FAs)/ Private Wealth Advisor(s) (PWAs)/ teams on a daily basis. The Director of Business Strategy is a senior service level position for a Financial Advisor(s) (FAs)/ Private Wealth Advisor(s) (PWAs)/ teams who is responsible for enhancing and maintaining deep relationships with new and existing clients. This industry professional leads the development, implementation, and management of the team's overall business strategy.
DUTIES and RESPONSIBILITIES:
• Cultivating relationships with business partners and colleagues internally and externally
• Supporting the FA/PWA/team in cultivating and enhancing new and existing client relationships through an exceptional client experience
• Plays a leadership role in assisting the FA/PWA/team in developing and delivering against their client service model, including preparing for regular meetings as well as tracking follow-ups
• Assisting the FA/PWA/team in developing and executing against their business plan and strategies to support it, partnering closely with other market stakeholders such as Practice Strategy Consultants, Business Development Managers and MarketManagement
• At the direction of the client and/or FA/PWA/team, preparing and reviewing various client reports or financial plans from firm-approved systems for existing or prospective clients
• At the request of FA/PWA/team, participating in existing client and/or prospective client meetings, representing the service lens
• Focusing with the FA/PWA/team and other business partners to optimize business practice efficiencies
• May allocate work among a team of Support Professionals
EDUCATION, EXPERIENCE, KNOWLEDGE, and SKILLS:
Education and/or Experience
• 10+ years of experience in a field relevant to the position required
• Advanced degree or professional certification or prior industry experience required
• Active Series 7 (GS) and Series 66 (AG/RA) or Series 63 (AG) and Series 65 (RA) required
• If required, obtain, and maintain CFP or CFA designation
• Additional product licenses may be required
Knowledge/Skills
• Strong leadership skills
• Knowledge of financial services products, including but not limited to equities, bonds, options, mutual funds, annuities, insurance, and managed accounts
• Technically proficient and quick learner of new and updated platforms
• Detail oriented with superior organizational skills and ability to prioritize
• Expert knowledge of basic personal computer, MS Office (particularly MS Excel) and internet applications
• Exceptional writing, interpersonal and client service skills
• Strong time management skills
• Team player with the ability to collaborate with others
• Ability to work in a fast-paced, evolving environment
• Adaptable and ability to multi-task
• Goal oriented, self-motivated and results driven
Reports to:
• Market Business Service Officer and/or Business Service Officer
WHAT YOU CAN EXPECT FROM MORGAN STANLEY:
At Morgan Stanley, we raise, manage and allocate capital for our clients - helping them reach their goals. We do it in a way that's differentiated - and we've done that for 90 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren't just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you'll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There's also ample opportunity to move about the business for those who show passion and grit in their work.
To learn more about our offices across the globe, please copy and paste ***************************************************** into your browser.
Morgan Stanley's goal is to build and maintain a workforce that is diverse in experience and background but uniform in reflecting our standards of integrity and excellence. Consequently, our recruiting efforts reflect our desire to attract and retain the best and brightest from all talent pools. We want to be the first choice for prospective employees.
It is the policy of the Firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, sex stereotype, gender, gender identity or expression, transgender, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran or military service status, genetic information, or any other characteristic protected by law.
Morgan Stanley is an equal opportunity employer committed to diversifying its workforce (M/F/Disability/Vet).
$116k-157k yearly est. Auto-Apply 1d ago
Retail Event Marketing Manager
Leaffilter North, LLC 3.9
Senior manager of marketing job in Grand Rapids, MI
Leaf Filter is looking for a District Retail MarketingManager to oversee teams of retail marketers at ten area stores. The ideal candidate will have multi-unit retail management experience, be well versed in local recruiting, and have the ability to manage multiple teams of lead-generators. Sales experience is a plus. Expected local travel up to 50%, and weekend availability is a must.
The Leaf Home Retail Team demonstrates Leaf Filter products at local retail affiliates to generate leads and connect with the community. If you have an entrepreneurial spirit, are hard-working, and can wear many hats, we're looking for you! We have ambition and drive, and we're in constant development. We strive to be better than the best and we want you to join in our success! We consistently promote seniormanagement from within the organization and will give you the training and expertise to take the next step in your career!
What's in it for me?
Weekly Pay - Salary of $72,200 with industry leading compensation package and weekly direct deposit
Competitive Medical, dental and vision benefits
Training - Be set up for success from day one with industry leading training and support at levels
Advancement - Growth equals more opportunity for all employees - our leadership team is developed from within!
Primary Purpose:
The Retail MarketingManager will hire, train and develop a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships.
Essential Duties and Responsibilities:
Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow up
Identify, schedule, and plan schedule for team of Retail Marketers in assigned territory
Responsibility for budgeting and staffing within our retail affiliates
Manage retail marketing team in generating new sales leads
Manage retail marketing material and equipment set up and tear down
Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
Recruit, hire, train and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs
Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
Track and report retail metrics to evaluate performance and ROI of our retail partnerships
Responsible for exceeding sales lead quotas based upon established KPIs
Minimum Skills and Competencies:
High school diploma or GED
2+ years experience of successful lead generation and management positions in direct to consumer industries
Strong recruiting and training skills
Experience with large scale budgeting and planning
Excellent written and verbal communication skills
Self-starter with ability to manage and develop others
Ability to handle multiple priorities at one time
Strong planning and organizational skills, including attention to detail
Knowledge of current best practices and new strategies for retail marketing
Travel within the assigned territory as needed
Ability to work evenings and/or weekends
Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)
Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball".
Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "today not tomorrow" mentality.
Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.
Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.
Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional.
Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer's needs at the forefront of every interaction.
Ability to communicate effectively, to recognize, understand, and manage one's own emotions as well as others, and foster positive working relationships across all levels of the organization.
Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one's own actions, performance, and decisions.
Physical Requirements:
* Normal office environment and field office/manufacturing/construction environment.
* Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and climates.
* Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
Diversity and Inclusion Statement
Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.
Equal Opportunity Statement
Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law)
$61k-78k yearly est. 18d ago
Marketing Manager
Roy-Miller Team, BHHS
Senior manager of marketing job in Portage, MI
Job Description
We are an established and highly productive real estate team that has enjoyed steady growth and is a top producer in Southwest Michigan. We want to take our sales to the next level and need a marketing professional to manage our ever-growing lead database and create even better marketing materials to promote our team. Our agents and administrators are positive, high-energy people with an appreciation for continuous personal growth.
Compensation:
$52,000 + DOE
Responsibilities:
Supervising lead generation and Follow Up Boss database
Working with agents to maximize lead conversion
Creating drip campaigns for agents' sphere of influence and past clients
Create internal and external print and marketing materials
Social Media marketing on Facebook and Instagram
Qualifications:
Great written and verbal communication skills
Self-motivated and enjoys creating a program from the ground up
Database experience
Basic graphic design ability
College degree preferred but not required; equivalent work experience is sufficient
Technical aptitude to learn multiple computer applications
Working knowledge of GSuite
Working knowledge of Google Ads
About Company
The Roy-Miller Team, at Berkshire Hathaway HomeServices Michigan Real Estate, is a team of 17 real estate agents, 3 administrators, and 1 dedicated marketing professional, who close hundreds of real estate transactions each year. We have highly effective systems in place for prospecting for clients, and also for managing the closing processes in an organized way, so that we can provide superior customer service for clients. We value hard work, teamwork, and providing a work environment that is positive and enthusiastic. We love to see our team members grow and become successful in personal career development and wealth building.
$52k yearly 2d ago
Marketing Recruiter
All Weather Seal of West Michigan 3.7
Senior manager of marketing job in Lowell, MI
Lead Marketing Recruiter Pay & Perks (Up Front) Compensation: $60,000-$70,000+ (base salary + monthly performance-based bonus) Paid Time Off: PTO begins Day 1 of employment Work Environment: In-office, collaborative, team-driven culture Growth Opportunity: Clear room for professional growth and leadership development Training & Development: Ongoing coaching and career development support Impact: Play a key role in building high-performing teams that support company growth and community giveback Benefits: Comprehensive benefits package (medical, dental, vision, and more)
About the Role
All-Weather Seal of West Michigan is looking for a Lead Marketing Recruiter who is ready to take ownership of marketing recruiting and help build the future of our talent across West Michigan. This is not just a recruiting role - it's a leadership position for someone who enjoys setting standards, driving performance, and developing recruiting talent while ensuring we consistently bring in high-quality, people-facing candidates who represent our brand well.
In this role, you will manage the full recruiting lifecycle - from sourcing and prescreens to interviews, hiring, and onboarding - while also coaching and supporting Marketing Recruiters, improving processes, and partnering closely with leadership to align hiring with growth goals.
This is a great opportunity for a recruiter who thrives in a fast-paced, high-volume environment and is ready to step into (or continue growing in) a leadership role with real impact.
What You'll Do
Lead and oversee recruiting efforts for our Marketing teams across multiple Michigan territories
Run a high-volume recruiting operation with a focus on speed, consistency, and quality
Coach, train, and support Marketing Recruiters to improve performance, organization, and candidate experience
Develop and execute creative sourcing strategies to attract enthusiastic, motivated, and people-oriented talent
Partner closely with leaders to understand hiring needs, targets, and team growth plans
Build, maintain, and optimize recruiting pipelines across multiple markets
Ensure timely candidate communication, interview completion, hiring decisions, and onboarding coordination
Track recruiting activity and hiring metrics, identify trends, and drive continuous improvement
Represent All-Weather Seal at job fairs, networking events, and college career programs to strengthen brand awareness and applicant flow
Contribute to recruiting strategy, process improvement, and the continued growth of the Recruiting Department
What You Bring
Proven recruiting experience (high-volume recruiting strongly preferred)
Leadership experience or demonstrated ability to coach, train, or influence others
Strong understanding of recruiting funnels, metrics, and follow-up discipline
Experience using sourcing tools such as Indeed, ZipRecruiter, Handshake, or similar platforms
Excellent communication and relationship-building skills
Highly organized with the ability to manage multiple pipelines, recruiters, and priorities
Paylocity experience is a plus
A proactive, positive mindset with a genuine care for people and team development
Comfort working in a fast-paced, in-office, team-driven environment
Who Thrives in This Role
The ideal candidate for this position is someone who is:
Confident leading and supporting others
Personable, collaborative, and relationship-driven
Organized, detail-oriented, and process-focused
Naturally proactive and comfortable making decisions
Energized by accountability, results, and performance
Motivated by helping people find the right opportunity - and helping a team succeed
Excited to contribute to a growing, values-driven company and department
$60k-70k yearly 8d ago
Sales & Marketing Director
The C2 Group 4.4
Senior manager of marketing job in Grand Rapids, MI
The C2 Group's Sales and Marketing Director focuses on driving new business growth and accelerating revenue through strong leadership, strategic insight, and sales and marketing execution. This role will be accountable for the performance and alignment of both lead generation and sales conversion, ensuring marketing efficiency translates directly into sales closed deals and long-term client relationships.
The role sits on the Executive Team and oversees the entire lifecycle of new business generation, pipeline management, and account development while balancing strategic planning with active participation in sales efforts. Success in this position requires the ability to create momentum across teams, refine sales processes, and cultivate a high-performance culture of client ownership focused on measurable outcomes.
The C2 Group is located in Grand Rapids, Michigan. We have a strong preference for candidates located in Michigan or the Midwest. This position will require regular trips to Grand Rapids.
About C2:
The C2 Group is a Midwest based digital thought leader that creates and supports world class content management experiences. C2 drives digital value creation with our special blend of candor, team, and adoption. We rely on trust and clear communication to do our work. The foundation of our culture consists of coaching and partnerships, enabling the talented people we work with, both internal and clients, to thrive.
Core Values:
Intentional - Intent drives how we engage in our work and interact with others. Deliberate action, focus, willingness, empathy, and staying calm under pressure each exemplify being intentional. We seek to be purposeful in our actions and thoughtful in our delivery.
Enthusiastic - Enthusiasm shapes our actions while demonstrating knowledge, passion, and confidence. Our work requires maintaining a realistic and positive vision for the future. Whether it is in service to team or task, we look to engage with a positive focus and energy.
Low Ego - Maintaining a low ego provides the right context for serving others. While we are all talented and unique contributors, we realize success is a team pursuit. We aspire to be accountable, receptive to feedback, and team oriented.
Accountabilities of the Sales and Marketing Director:
Lead, manage, and hold accountable
Lead, coach, manage, and hold accountable direct reports
Support and promote the company values, culture, and processes
Ensure team alignment with company vision and EOS tools (Rocks, Scorecards, L10s)
Set clear expectations, provide frequent feedback, and facilitate quarterly conversations
Monitor team health and support growth through IDS (Identify, Discuss, Solve)
Provide the necessary training opportunities, tools, and resources to ensure team success
Own marketing strategy and process
Develop and execute marketing strategy in line with company annual and quarterly goals
Assist in new offering development based on market trends
Develop marketing approach for differentiation against competitors with similar services
Maintain a C2 presence in the Midwest digital agency landscape
Report on marketing activity results with clear initiatives, measurables, and outcomes
Develop, maintain, and ensure marketing processes are followed by all
Own sales strategy and process
Develop and execute sales strategy in line with company annual and quarterly goals
Uphold process to qualify prospects against established target audience / market
Oversee successful handoffs of sold work to PMO team
Prioritize sales activity and pipeline management in alignment with company goals and upcoming capacity
Report weekly on progress made toward goals to Executive Team
Develop, maintain, and ensure sales processes are followed by all
Lead goal forecasting and reporting
Drive quarterly and annual sales forecasting to inform goals
Ensure new and account pipeline activities are adequate to achieve sales goals
Ensure accurate use of client relationship management tools (CRM)
Centralize sales activity within C2 infrastructure for transparency of activities and progress
Drive Lead Generation
Generate marketing leads through campaigns and inbound strategies
Maintain key channel relationships and industry presence
Manage technology partner relationships
Own The C2 Group website
Oversee creation of all marketing materials
Own proposal and contract management
Maintain all boilerplate contract language for proposals, SOWs, MSAs, and pitch decks
Guide legal counsel communication to ensure forward-thinking, quality contract language
Drive scoping activities and contract reviews to ensure accurate contract creation
Ensure accurate and centralized use of contract creation tools
Lead ‘close business' activities
Meet quarterly and annual company sales goals
Support and guide direct reports to meet sales goals
Oversee successful process for and execution of handoffs of sold work to PMO team
Education & Experience:
Bachelor's degree specializing in business administration, sales, marketing, IT, computer science or equivalent work experience.
Minimum of two (2) years managing a team.
Proven prior experience with proposal responses in complex IT and/or software development arena.
Three (3) to five (5) years of experience in digital agencies.
Experience working within the EOS (Entrepreneurial Operating System) framework
Previous experience with the sale of services including web design and development, either in delivery of or sales of
Proven ability to hit financial or sales goals.
Experience with developing client-facing account plans.
$87k-138k yearly est. Auto-Apply 60d+ ago
Director of Sales and Marketing
PCC Talent Acquisition Portal
Senior manager of marketing job in Muskegon, MI
*The Director of Sales and Marking will work onsite at our flagship site in Muskegon, Michigan.
The Director of Sales and Marketing is responsible for developing, executing and managing Cannon-Muskegon's global sales and marketing plan to support Cannon Muskegon's strategic goals, budget and financial objectives.
Primary Responsibilities
Work safely. Adhere to all company and regulatory EH&S policies and procedures.
Adhere to all Company 6-S initiatives and policies.
Supervises/Manages department personnel. Ensures compliance with Company policies and procedures.
Acts as sales executive in charge of managing the company's global sales and marketing operations and manages all sales and marketing personnel.
Develops and implements sales and marketing strategic plans and objectives to maintain business competitiveness and support for overall company financial goals and objectives.
Maintains a comprehensive perspective and understanding of our markets, industry developments, customer concerns and economic conditions within which our business operates.
Acts as company ombudsman to promote the interests of the company to its customers, and the industry/markets which the company conducts its business.
Analyzes company sales reports, acts as necessary to achieve desired results.
Oversees the professional development of the company's sales department function and infra-structure, including the development of systems, staffing and training to optimize sales performance and to achieve strategic objectives.
Conducts sales and marketing analysis. Prepares reports and makes presentations to staff, corporate officials, customers and others as required to communicate and facilitate the interests of the company.
Assures resolution of customer complaints, and sales or service issues.
Other duties as assigned.
Additional hours may occasionally be needed in order to ensure all deliverables are completed timely.
Education and Experience - Required
Four-year degree in Engineering, Material Science, or a related field of study, and/or ten to fifteen (10 - 15) years' minimum experience in marketing or sales of primary alloys preferred.
Skills/Competencies
Strong Project Management skills
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Experience in implementation or maintenance of document control system
Experience in implementation or maintenance of learning management system (LMS)
Ability to function well in a high-paced and at times stressful environment.
Proficient with Microsoft Office Suite or related software
Ability to manage multiple priorities and work with personnel at all organizational levels.
Understanding of the investment casting industry.
Strong leadership skills.
Negotiation skills.
Financial aptitude.
Communication skills - both oral and written.
Persuasive.
Strategic thinking.
Initiative.
Business acumen.
Sales acumen.
Global perspective
$76k-126k yearly est. 60d+ ago
Marketing Manager
Amphenol Borisch Technologies 4.5
Senior manager of marketing job in Grand Rapids, MI
Job Description
The MarketingManager is responsible for developing and executing comprehensive marketing and communication strategies that strengthen Amphenol Borisch Technologies' brand, market presence, and market growth. This role leads marketing initiatives spanning digital marketing, social media, communications, branding, trade shows, and go-to-market execution, while partnering closely with Human Resources, Sales, Engineering, Programs, and Operations to support business growth. The MarketingManager ensures ABT's value proposition is clearly defined, consistently communicated, and aligned with both customer needs and strategic objectives.
Essential Duties and Responsibilities
Develop and implement a comprehensive marketing strategy that supports brand awareness, customer engagement, and business growth.
Own ABT's marketing communications across all channels, including digital, print, website, email campaigns, and social media platforms.
Define and maintain ABT's brand messaging and positioning across all customer touchpoints.
Develop and implement strategic marketing plans aligned to business priorities, market opportunities, and customer segments.
Coordinate, plan, and execute trade shows, customer events, and industry marketing activities.
Collaborate with Engineering and Operations to translate technical capabilities and product differentiation into compelling market-facing messaging.
Support pricing and proposal development through aligned marketing materials and value-based positioning.
Track and report marketing performance metrics, pipeline contribution, and campaign effectiveness to leadership.
Ensure marketing initiatives are delivered on time, on budget, and aligned with ABT's strategic objectives.
Perform other duties as assigned.
Job Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
Minimum of 8 years of progressive experience in marketing, communications, or related roles.
Experience developing and executing multi-channel marketing strategies, including digital and social media.
Strong written and verbal communication skills, with the ability to translate technical concepts into clear, customer-focused messaging.
Demonstrated ability to lead teams and manage cross-functional partnerships.
Experience in the Military & Aerospace Electronics industry strongly preferred.
Ability to travel up to 10%.
$106k-139k yearly est. 21d ago
Marketing Manager
Doeren Mayhew CPAs and Advisors 3.7
Senior manager of marketing job in Grand Rapids, MI
Job Description
Doeren Mayhew is a $235 million tax, assurance and advisory firm headquartered in Troy, Michigan with 18 offices across the country and abroad. Founded in 1932, Doeren Mayhew is recognized as the 46th largest CPA firm in the U.S. and is positioned for successful future growth. If you want to join a rising firm that is consistently named among the 50 best-managed firms in the nation, this is the firm for you.
Are you ready to take your marketing career to the next level? This is your chance to join a dynamic team and make a significant impact! We are seeking a strategic, results-driven MarketingManager to lead marketing initiatives for the West Michigan region while also overseeing national go-to-market strategies for key industries, including Construction and Manufacturing. This role is responsible for developing, executing and optimizing integrated marketing programs that strengthen brand awareness, support business development, and drive growth at both the regional and national levels.
Working closely with the Chief Marketing Officer, the West MichiganManaging Principal and industry leadership, the MarketingManager will translate business objectives into actionable marketing strategies that position the firm as a trusted industry leader. This role is ideal for a creative and analytical marketer with strong project management skills who thrives in a fast-paced, professional services environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Regional Leadership
Develop and execute integrated multi-channel marketing plans for the West Michigan region aligned with local and firmwide objectives.
Partner with West MichiganManaging Principal and client service professionals to support new business pursuits, market expansion and regional growth initiatives.
Develop and monitor the regional marketing budget to ensure effective allocation of resources and measurable ROI.
Identify opportunities, manage and execute firm participation and follow-up activities in firm-hosted events and webcasts, community outreach volunteering, trade shows, sponsorships and speaking opportunities, including tracking outcomes.
Oversee content development, production and delivery of proposals to prospective clients for the region.
Lead marketing personnel in region.
Present regular updates on regional marketing performance, including KPIs and ROI metrics, to the CMO and senior leadership.
Contribute to continuous improvement of marketing processes, tools and performance measurement.
Industry Go-to-Market (GTM) Leadership
Lead the development and execution of national go-to-market strategies for priority industries, including Construction and Manufacturing.
Collaborate with industry leaders to define positioning, messaging, target audiences and value propositions that differentiate the firm in competitive markets.
Curate and oversee industry-specific campaigns, thought leadership, content and collateral to drive awareness, engagement and pipeline growth.
Partner with industry principals to align GTM strategies with client pursuits.
Identify market trends, customer insights and competitive dynamics to inform strategic planning and innovation.
Champion brand consistency and messaging across all regional and national marketing channels.
Collaborate with the national marketing team to ensure alignment between regional efforts and national GTM strategies.
DESIRED SKILLS AND EXPERIENCE:
Bachelor's degree in marketing, business, communications or a related field.
Minimum of seven years of experience in a related field, professional services or B2B industry experience a plus.
Excellent written and verbal communication skills, with the ability to craft clear, persuasive messages.
Proven experience developing and executing regional and/or national marketing strategies and go-to-market programs.
Strong professional interpersonal skills; ability to interact effectively with people at all organizational levels within the firm.
Demonstrated success managing budgets, vendors and multiple concurrent initiatives.
Strategic, creative and results-oriented mindset with strong analytical and problem-solving abilities.
Ability to adapt quickly to changing priorities and thrive in a fast-paced environment.
Passion for staying up to date with industry trends and best practices.
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook) and Adobe Acrobat; familiarity with HubSpot and Adobe Creative Suite (InDesign, etc.) a plus.
Willingness and ability to travel.
Doeren Mayhew is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or any other status protected by law.
"Doeren Mayhew" is the brand name under which Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC and its subsidiary entities provide professional services. Doeren Mayhew Assurance and Doeren Mayhew Advisors, LLC (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. Doeren Mayhew Assurance is a licensed independent CPA firm that provides attest services to its clients, and Doeren Mayhew Advisors, LLC and its subsidiary entities provide tax and business consulting services to their clients. Doeren Mayhew Advisors, LLC and its subsidiary entities are not licensed CPA firms.
$78k-104k yearly est. 9d ago
Manager of Marketing & Brand
Gryphon Place 3.3
Senior manager of marketing job in Kalamazoo, MI
Description:
STATEMENT OF THE JOB
The Manager of Marketing & Brand is responsible for external communications, including designing print and social medial content for the organization, website management, marketing, event planning and employer brand. The Manager will also work internally with leadership across all departments to understand the company's hiring needs and business objectives to help create a talent acquisition strategy that aligns with these goals.
Requirements:
ESSENTIAL FUNCTIONS
Expand Gryphon Place's online presence through social media, web content, e-newsletters, and press releases
Draft, design, schedule, and monitor dynamic social media content on Facebook, Instagram, and LinkedIn
Evaluate and refine Gryphon Place's marketing strategy and marketing plan
Use design programs to create marketing and promotional materials as needed for the organization
Maintain relationships with media outlets; secure and facilitate spots in broadcast and print media for press releases, announcements and appearances, as needed
Respond to media requests or work with the VP of People & Brand to designate a spokesperson or source of information.
Ensure all external communication content is consistent with the organization's brand
Develop and implement innovative sourcing strategies to attract diverse, quality candidates
Ensure a positive candidate experience through all stages of the recruitment and selection process
Plan and market major fundraising events, including debriefs, post-event surveys, strategic planning, and new creative ideas
Manage the organization and distribution of promotional items and materials for events, presentations, and partners
Other duties as assigned
QUALIFICATIONS AND EXPERIENCE:
Bachelor's degree in marketing, communication, or related field; or an equivalent amount of experience
Minimum 2 years of marketing experience
Minimum 1 year of event experience
Proficient in design programs including Canva and Adobe
Must hold a valid Michigan driver's license and have reliable transportation for work purposes and able to lift 40 pounds
Ability to work evenings and weekends for outreach and event planning, as needed
KNOWLEDGE / SKILLS / ABILITIES
Strong computer and design skills
Strong attention to detail
Excellent verbal and written communication skills
Ability to work evenings/weekends as needed
Ability to complete assignments on a deadline
Ability to work independently and exercise good judgment
PHYSICAL REQUIREMENTS
This is largely a sedentary role, and requires the ability to regularly sit, bend, stand, talk, hear and use hands and fingers to operate a computer and telephone. Events require the ability to walk and stand for long periods of time, as well as the ability to lift up to 40 pounds.
This job description in no ways states or implies that these are the only duties to be performed by the employee(s) incumbents in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.
How much does a senior manager of marketing earn in Wyoming, MI?
The average senior manager of marketing in Wyoming, MI earns between $95,000 and $157,000 annually. This compares to the national average senior manager of marketing range of $92,000 to $151,000.
Average senior manager of marketing salary in Wyoming, MI