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Become A Senior Manager, Product Development

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Working As A Senior Manager, Product Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Senior Manager, Product Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Manager, Product Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Manager, Product Development jobs

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Average Length of Employment
Product Director 3.4 years
Product Manager 3.4 years
Product Developer 3.2 years
Product Lead 2.9 years
Manager, Strategy 2.5 years
Top Employers Before
Manager 4.7%
Top Employers After
Consultant 6.0%
Director 4.9%
Founder 2.3%

Senior Manager, Product Development Demographics

Gender

Male

65.2%

Female

30.2%

Unknown

4.6%
Ethnicity

White

71.6%

Asian

17.0%

Hispanic or Latino

8.3%

Unknown

2.2%

Black or African American

0.9%
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Languages Spoken

Spanish

27.3%

French

15.9%

Chinese

13.6%

German

6.8%

Japanese

6.8%

Mandarin

6.8%

Portuguese

4.5%

Carrier

4.5%

Russian

2.3%

Romanian

2.3%

Dutch

2.3%

Greek

2.3%

Cantonese

2.3%

Italian

2.3%
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Senior Manager, Product Development Education

Schools

New York University

10.7%

George Washington University

8.2%

Fashion Institute of Technology

8.2%

Cornell University

6.6%

University of Florida

5.7%

University of Phoenix

5.7%

Syracuse University

4.9%

University of Cincinnati

4.9%

Northwestern University

4.9%

San Jose State University

4.1%

DePaul University

4.1%

Columbia University

4.1%

Purdue University

4.1%

Santa Clara University

4.1%

Arizona State University

3.3%

Southern Methodist University

3.3%

University of Michigan - Ann Arbor

3.3%

Webster University

3.3%

Wayne State University

3.3%

Pennsylvania State University

3.3%
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Majors

Business

28.0%

Marketing

11.4%

Management

8.2%

Finance

6.7%

Project Management

6.0%

Computer Science

5.7%

Electrical Engineering

5.7%

Mechanical Engineering

5.2%

Graphic Design

2.5%

Communication

2.2%

Chemical Engineering

2.2%

Engineering

2.2%

Economics

2.0%

Specialized Sales And Merchandising

2.0%

Engineering And Industrial Management

2.0%

Chemistry

1.7%

Computer Engineering

1.7%

Management Science

1.5%

Psychology

1.5%

Accounting

1.5%
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Degrees

Masters

43.8%

Bachelors

34.1%

Other

10.4%

Doctorate

5.3%

Certificate

3.3%

Associate

3.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Manager, Product Development Salaries

Job Title Company Location Start Date Salary
Senior Manager, Product Development Levi Strauss & Co. San Francisco, CA May 26, 2016 $214,552
Senior Manager, Product Development Levi Strauss &Amp; Co. San Francisco, CA Jan 10, 2016 $190,000
Senior Manager-Product Development & Sourcing Kurt Salmon Us Inc. Sidney, NE May 20, 2016 $175,000
Senior Manager-Product Development & Sourcing Kurt Salmon Us Inc. Atlanta, GA May 20, 2016 $175,000
Senior Product Development Manager Deloitte Consulting LLP Cleveland, OH Jul 15, 2016 $171,500
SR Manager, Product Development Citrix Systems, Inc. Santa Clara, CA Jan 06, 2014 $165,000 -
$180,000
Senior Manager, Product Development Citrix Systems, Inc. Goleta, CA Feb 25, 2016 $165,000 -
$185,000
Senior Manager, Product Development, Knits Lane Bryant, Inc. Columbus, OH Sep 14, 2016 $158,600
Senior Manager, Retail Strategic Product Development CVS Pharmacy, Inc. Woonsocket, RI Aug 13, 2016 $157,016
Senior Manager, Product Development CVS Pharmacy, Inc. Woonsocket, RI Sep 16, 2016 $157,016
Senior Manager, Product Development CVS Pharmacy, Inc. Woonsocket, RI Nov 23, 2016 $154,939
Senior Manager, Product Development Software Engin Emerging Health Information Technology, LLC Yonkers, NY Sep 30, 2013 $154,934
SR. Manager, Business Development, Drug Product & Substance Aaipharma Services Corp Fairfield, CA Mar 21, 2016 $135,000
Senior Product Development Manager PDR Equity, LLC Montvale, NJ Aug 20, 2016 $135,000
Senior Manager, Retail Strategic Product Developme CVS Pharmacy, Inc. Woonsocket, RI Oct 31, 2013 $135,000
Senior Manager-Product Development American Express Travel Related Services Co., Inc. New York, NY Jul 15, 2013 $134,700
Senior Manager, Product Development American Express Travel Related Services Co., Inc. New York, NY Jul 15, 2013 $134,368
SR. Product Development Manager Belkin International, Inc. Vista, CA Jan 15, 2015 $134,202
Senior Product Development Manager at&T Mobility Services LLC San Francisco, CA Oct 30, 2015 $132,859
Software Developer, Senior Product Manager ETSY, Inc. New York, NY Jun 15, 2016 $132,500 -
$152,000
Senior Manager, Product Development American Express Travel Related Services Company New York, NY Jan 13, 2014 $118,300
SR. Manager, Product Development Bare Escentuals, Inc. San Francisco, CA Sep 02, 2015 $118,000
Senior Product Manager, Strategy Development The Watt Stopper Inc. Santa Clara, CA Aug 18, 2014 $116,272 -
$125,000
Senior Manager, New Product Development American Express Travel Related Services Co., Inc. New York, NY Sep 30, 2011 $116,000
Senior Manager, Product Development American Express Travel Related Services Company, Inc. Phoenix, AZ Feb 09, 2016 $114,992
Senior Product Development Manager France Telecom Research and Development, LLC San Francisco, CA Oct 02, 2014 $112,674 -
$132,080
Senior Product Development Manager Gold Standard Diagnostics Corp. Davis, CA Dec 21, 2016 $112,278

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Top Skills for A Senior Manager, Product Development

NewProductDevelopmentProductStrategyProductLineWebProjectManagementRRegulatoryProductLaunchesProductDevelopmentProcessDirectReportsProductManagementBusinessDevelopmentPSoftwareDevelopmentMarketResearchProductDesignProductRoadmapROICustomerSatisfactionQA

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Top Senior Manager, Product Development Skills

  1. New Product Development
  2. Product Strategy
  3. Product Line
You can check out examples of real life uses of top skills on resumes here:
  • Managed new product development efforts for slurry and chemical delivery systems with 30% reduced footprint and 25% increased efficiency.
  • Work with CTO & CEO on development of product strategy aligned with business strategy.
  • Developed product line concepts, technical specifications and requirements, including overseeing user testing; remain current with evolving technology.
  • Coached, mentored and trained web solution software development teams on best-in-class product development concepts and agile methodology.
  • Encouraged best practices within the overall project management/planning and the communication to customers on pricing and time-line completion of current project.

Top Senior Manager, Product Development Employers

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