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Become A Senior Manager, Product Management

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Working As A Senior Manager, Product Management

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $144,558

    Average Salary

What Does A Senior Manager, Product Management Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Manager, Product Management

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Manager, Product Management Jobs

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Senior Manager, Product Management Career Paths

Senior Manager, Product Management
Senior Manager Of Marketing Marketing Director
Director Of Consumer Marketing
11 Yearsyrs
Vice President, Product Management Chief Technology Officer Senior Product Manager
Director Of Marketing And Product Management
10 Yearsyrs
Director Of Managed Services Management Consultant Director Of Strategy
Director Of Strategy & Marketing
6 Yearsyrs
Director Of Marketing And Product Management Director, Product Marketing Business Development Director
Director, Strategic Alliances
12 Yearsyrs
Principal Product Manager Product Management Director Director, Product Marketing
Director, Strategic Marketing
10 Yearsyrs
Marketing Vice President Business Consultant Product Marketing Manager
Global Product Marketing Manager
9 Yearsyrs
Research And Development Technician Project Manager Product Manager
Group Product Manager
8 Yearsyrs
Director Of Marketing And Product Management Vice President, Product Management Research And Development Technician
Manager, Product Management
9 Yearsyrs
Director Of Product Development Purchasing Manager Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Director Of Product Development Senior Consultant Senior Product Manager
Principal Product Manager
10 Yearsyrs
Product Management Director Director, Product Marketing Marketing Director
Regional Marketing Director
7 Yearsyrs
Marketing Vice President Co-Founder Director Of Product Development
Senior Director, Product Development
14 Yearsyrs
Product Management Director
Senior Director, Product Management
14 Yearsyrs
Senior Manager Of Marketing Senior Product Marketing Manager Director, Product Marketing
Senior Director, Product Marketing
13 Yearsyrs
Vice President, Product Management Senior Consultant Senior Product Manager
Senior Product Line Manager
10 Yearsyrs
Director, Product Marketing Director Of Sales Marketing Consultant
Senior Product Marketing Manager
10 Yearsyrs
Marketing Consultant Marketing Manager Product Marketing Manager
Solutions Marketing Manager
9 Yearsyrs
Research And Development Technician Process Engineer Product Manager
Technical Product Manager
9 Yearsyrs
Director, Product Marketing Marketing Director Product Management Director
Vice President, Products & Marketing
13 Yearsyrs
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Do you work as a Senior Manager, Product Management?

Help others decide if this is a good career for them

Average Length of Employment
Product Director 3.4 years
Product Manager 3.3 years
Product Lead 3.0 years
Top Employers Before
Consultant 3.6%
Manager 3.2%
Director 2.4%
Top Employers After
Consultant 3.5%
Director 2.8%

Do you work as a Senior Manager, Product Management?

Senior Manager, Product Management Demographics

Gender

Male

71.5%

Female

25.8%

Unknown

2.7%
Ethnicity

White

52.1%

Asian

20.9%

Hispanic or Latino

12.7%

Black or African American

9.2%

Unknown

5.1%
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Languages Spoken

Spanish

22.2%

French

19.4%

German

16.7%

Mandarin

11.1%

Japanese

5.6%

Carrier

5.6%

Korean

5.6%

Portuguese

2.8%

Chinese

2.8%

Cantonese

2.8%

Polish

2.8%

Italian

2.8%
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Senior Manager, Product Management Education

Schools

Santa Clara University

10.8%

University of Phoenix

8.9%

University of Chicago

7.0%

Carnegie Mellon University

6.3%

Northwestern University

6.3%

Southern Methodist University

5.1%

Stanford University

5.1%

University of Southern California

5.1%

University of Washington

4.4%

University of Michigan - Ann Arbor

4.4%

Columbia University

4.4%

Duke University

4.4%

University of California - Berkeley

3.8%

University of Pennsylvania

3.8%

Northeastern University

3.8%

University of Texas at Austin

3.8%

University of Colorado at Boulder

3.2%

New York University

3.2%

Pennsylvania State University

3.2%

Babson College

3.2%
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Majors

Business

35.0%

Marketing

13.0%

Finance

8.6%

Computer Science

7.3%

Management

5.5%

Electrical Engineering

5.3%

Computer Engineering

3.3%

Project Management

2.9%

Economics

1.8%

Information Systems

1.8%

Small Business Management

1.6%

Communication

1.6%

Mechanical Engineering

1.6%

Engineering

1.6%

Computer Information Systems

1.6%

Accounting

1.6%

International Business

1.4%

Management Information Systems

1.4%

English

1.4%

Information Technology

1.4%
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Degrees

Masters

55.5%

Bachelors

29.6%

Other

9.2%

Certificate

3.1%

Doctorate

1.3%

Associate

1.1%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Manager, Product Management Salaries

Job Title Company Location Start Date Salary
Senior Manager, Product Management Paypal, Inc. San Jose, CA Aug 09, 2016 $188,977
SR. Manager, Product Management, End-To-End Solutions Samsung Semiconductor, Inc. San Jose, CA Jul 18, 2016 $185,000
Senior Manager, Product Management A2Z Development Center, Inc. San Francisco, CA Nov 26, 2015 $173,826 -
$183,000
SR. Manager, Product Management Symantec Corporation Mountain View, CA Oct 28, 2016 $170,775
Senior Manager, Service Product Management Beckman Coulter, Inc. Brea, CA May 18, 2016 $166,608
Senior Manager, Product Management Illumina, Inc. San Diego, CA Jan 03, 2013 $160,493 -
$203,300
Senior Manager, Product Management Illumina, Inc. San Diego, CA Jan 15, 2013 $160,493 -
$203,300
Senior Manager, Product Management A2Z Development Center, Inc. San Francisco, CA Nov 26, 2012 $157,300
Senior Manager, Product Management Home Depot USA, Inc. Atlanta, GA Oct 14, 2016 $156,518
Product Management Senior Manager Salesforce.Com, Inc. San Francisco, CA Aug 11, 2015 $156,000
Senior Manager, Product Management Salesforce.Com San Francisco, CA Dec 18, 2015 $155,000
SR. Manager, Product Management Western Union, LLC San Francisco, CA Apr 06, 2015 $155,000
Senior Manager, QA and Release Management Insurance Products Callidus Software Inc. Dublin, CA Jan 29, 2016 $148,866 -
$155,000
SR. Strategic Communications Manager/Product Manag Allergan USA, Inc. Irvine, CA Jun 23, 2014 $147,805
SR. Strategic Communications Manager/Product Manag Allergan Sales, LLC Irvine, CA Oct 01, 2014 $147,805
Product Management Senior Manager Salesforce.Com Inc. San Francisco, CA Apr 04, 2016 $145,725
Senior Product Manager, CRM Fanatics Retail Group Fulfillment, Inc. Sunnyvale, CA Feb 05, 2016 $145,000
SR. Manager, Product Management IXIA Calabasas, CA Jun 17, 2013 $142,000 -
$156,845
Senior Manager, Product Management Amazon Corporate LLC Seattle, WA Apr 30, 2015 $141,900
Senior Manager, Product Management Symantec Corporation Culver City, CA Sep 04, 2010 $131,622 -
$179,200
SR. Manager, Product Support CRM Autodesk, Inc. San Rafael, CA Oct 02, 2010 $131,123 -
$179,600
Senior Manager, Product Management Resmed Corp. San Diego, CA Dec 19, 2016 $130,141
Product Management Accounting & Reporting Senior Manager Citigroup Global Markets Inc. New York, NY Sep 07, 2015 $130,000
Senior Manager, Product Management Amazon Corporate LLC Seattle, WA Jul 31, 2014 $127,800
SR. Manager, Product Strategy & Management American Express TRS, Company Inc. New York, NY Apr 18, 2011 $125,000

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Top Skills for A Senior Manager, Product Management

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  1. Product Management
  2. Product Strategy
  3. Product Portfolio
You can check out examples of real life uses of top skills on resumes here:
  • Initiated development of an application engineering team to free product management to focus on development and growth opportunities.
  • Represented MCI's product strategy and regulatory positioning across all Regional Bell Operating Company territories.
  • Evaluated existing innovation strategy, assessed product portfolio including software, hardware and other technologies.
  • Spearheaded several new product initiatives in adjacent markets that leveraged existing product lines to create new offerings.
  • Implemented new processes enabling collaboration and awareness of business objectives and product development initiatives across disparate teams.

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Top Senior Manager, Product Management Employers

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Jobs From Top Senior Manager, Product Management Employers

Senior Manager, Product Management Videos

What skills are needed to be an effective Product Manager?

Practical Advice for Product Management

How to Plan a Product Management Career - Ramsey Pryor

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