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Become A Senior Manager, Product Management

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Working As A Senior Manager, Product Management

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Senior Manager, Product Management Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Manager, Product Management

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Manager, Product Management jobs

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Senior Manager, Product Management Career Paths

Senior Manager, Product Management
Vice President Vice President And Manager Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Director, Product Marketing Marketing Director Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Vice President, Product Management Research And Development Technician Business Developer
Director, Strategic Accounts
13 Yearsyrs
Director Of Marketing And Product Management Vice President, Business Development Global Account Manager
Enterprise Account Manager
9 Yearsyrs
Product Management Director Director, Product Marketing Marketing Director
General Manager
7 Yearsyrs
Managing Director Instructor Account Manager
Major Account Manager
7 Yearsyrs
Director, Product Marketing Business Developer Marketing/Business Development
Marketing Manager
6 Yearsyrs
Research And Development Technician Technician Account Manager
National Account Manager
8 Yearsyrs
Director Service Director Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Product Management Director Research And Development Technician Project Manager
Product Manager
7 Yearsyrs
Director Operations Director Territory Manager
Regional Business Manager
10 Yearsyrs
Managing Director Property Manager Director Of Sales
Sales Vice President
9 Yearsyrs
Research And Development Technician Project Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Vice President Sales Consultant Regional Sales Manager
Senior Sales Executive
9 Yearsyrs
Senior Manager Of Marketing Director, Product Marketing Business Developer
Senior Vice President, Sales
14 Yearsyrs
Director Of Product Development Operations Director Territory Manager
Strategic Accounts Manager
9 Yearsyrs
Senior Manager Of Marketing Marketing Director General Manager
Vice President & General Manager
12 Yearsyrs
Director Of Product Development Director Of Sales
Vice President Of Sales & Operations
12 Yearsyrs
Vice President, Product Management Vice President-Products
Vice President Product Development
12 Yearsyrs
Director Of Marketing And Product Management Business Developer Product Management Director
Vice President-Products
13 Yearsyrs
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Average Length of Employment
Product Director 3.4 years
Product Manager 3.4 years
Product Lead 2.9 years
Manager, Strategy 2.5 years
Top Employers Before
Consultant 3.2%
Manager 2.7%
Director 2.2%
Top Employers After
Director 2.9%
Consultant 2.7%

Senior Manager, Product Management Demographics

Gender

Male

72.7%

Female

24.3%

Unknown

3.0%
Ethnicity

White

69.0%

Asian

21.7%

Hispanic or Latino

5.5%

Unknown

3.1%

Black or African American

0.8%
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Languages Spoken

French

21.9%

Spanish

18.8%

German

15.6%

Mandarin

12.5%

Japanese

6.3%

Carrier

6.3%

Portuguese

3.1%

Chinese

3.1%

Cantonese

3.1%

Polish

3.1%

Korean

3.1%

Italian

3.1%
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Senior Manager, Product Management Education

Schools

Santa Clara University

12.9%

University of Phoenix

7.3%

Northwestern University

7.3%

University of Chicago

7.3%

Stanford University

5.6%

Carnegie Mellon University

5.6%

Southern Methodist University

4.8%

Columbia University

4.8%

University of Pennsylvania

4.8%

University of Southern California

4.8%

Northeastern University

4.8%

University of Washington

4.0%

University of California - Berkeley

4.0%

Duke University

4.0%

University of Michigan - Ann Arbor

3.2%

Babson College

3.2%

University of Texas at Austin

3.2%

California Polytechnic State University-San Luis Obispo

3.2%

University of Texas at Arlington

2.4%

Regis University

2.4%
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Majors

Business

34.8%

Marketing

13.7%

Finance

9.9%

Computer Science

6.9%

Electrical Engineering

5.6%

Management

4.8%

Computer Engineering

3.8%

Project Management

3.0%

Accounting

1.8%

Communication

1.8%

Engineering

1.8%

Management Information Systems

1.5%

Economics

1.5%

English

1.5%

Computer Information Systems

1.5%

Small Business Management

1.5%

Environmental Control Technologies/Technicians

1.3%

Engineering And Industrial Management

1.3%

International Business

1.0%

Business Economics

1.0%
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Degrees

Masters

54.9%

Bachelors

30.1%

Other

9.4%

Certificate

2.9%

Associate

1.5%

Doctorate

1.0%

Diploma

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Manager, Product Management Salaries

Job Title Company Location Start Date Salary
Senior Manager, Product Management Paypal, Inc. San Jose, CA Aug 09, 2016 $188,977
SR. Manager, Product Management, End-To-End Solutions Samsung Semiconductor, Inc. San Jose, CA Jul 18, 2016 $185,000
Senior Manager, Product Management A2Z Development Center, Inc. San Francisco, CA Nov 26, 2015 $173,826 -
$183,000
SR. Manager, Product Management Symantec Corporation Mountain View, CA Oct 28, 2016 $170,775
Senior Manager, Service Product Management Beckman Coulter, Inc. Brea, CA May 18, 2016 $166,608
Senior Manager, Product Management Illumina, Inc. San Diego, CA Jan 03, 2013 $160,493 -
$203,300
Senior Manager, Product Management Illumina, Inc. San Diego, CA Jan 15, 2013 $160,493 -
$203,300
Senior Manager, Product Management A2Z Development Center, Inc. San Francisco, CA Nov 26, 2012 $157,300
Senior Manager, Product Management Home Depot USA, Inc. Atlanta, GA Oct 14, 2016 $156,518
Product Management Senior Manager Salesforce.Com, Inc. San Francisco, CA Aug 11, 2015 $156,000
Senior Manager, Product Management Salesforce.Com San Francisco, CA Dec 18, 2015 $155,000
SR. Manager, Product Management Western Union, LLC San Francisco, CA Apr 06, 2015 $155,000
Senior Manager, QA and Release Management Insurance Products Callidus Software Inc. Dublin, CA Jan 29, 2016 $148,866 -
$155,000
SR. Strategic Communications Manager/Product Manag Allergan USA, Inc. Irvine, CA Jun 23, 2014 $147,805
SR. Strategic Communications Manager/Product Manag Allergan Sales, LLC Irvine, CA Oct 01, 2014 $147,805
Product Management Senior Manager Salesforce.Com Inc. San Francisco, CA Apr 04, 2016 $145,725
Senior Product Manager, CRM Fanatics Retail Group Fulfillment, Inc. Sunnyvale, CA Feb 05, 2016 $145,000
SR. Manager, Product Management IXIA Calabasas, CA Jun 17, 2013 $142,000 -
$156,845
Senior Manager, Product Management Amazon Corporate LLC Seattle, WA Apr 30, 2015 $141,900
Senior Manager, Product Management Symantec Corporation Culver City, CA Sep 04, 2010 $131,622 -
$179,200
SR. Manager, Product Support CRM Autodesk, Inc. San Rafael, CA Oct 02, 2010 $131,123 -
$179,600
Senior Manager, Product Management Resmed Corp. San Diego, CA Dec 19, 2016 $130,141
Product Management Accounting & Reporting Senior Manager Citigroup Global Markets Inc. New York, NY Sep 07, 2015 $130,000
Senior Manager, Product Management Amazon Corporate LLC Seattle, WA Jul 31, 2014 $127,800
SR. Manager, Product Strategy & Management American Express TRS, Company Inc. New York, NY Apr 18, 2011 $125,000

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Top Skills for A Senior Manager, Product Management

ProductManagementProductStrategyProductPortfolioProductLinePlatformProductDevelopmentFinancialAnalysisProductRoadmapPProductLaunchBusinessUnitBusinessDevelopmentCloudMarketResearchCompetitiveAnalysisProductRequirementsProductLifeCycleAnalyticsInternetROI

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Top Senior Manager, Product Management Skills

  1. Product Management
  2. Product Strategy
  3. Product Portfolio
You can check out examples of real life uses of top skills on resumes here:
  • Participated as the Product Management/Marketing representative in the Common Console project team.
  • Represented MCI's product strategy and regulatory positioning across all Regional Bell Operating Company territories.
  • Key contributor to the front end planning of Linux-based software platform by providing the strategic direction and specific product portfolio objectives.
  • Full responsibility of a $35M Profit and Loss of Switch and LED Product Lines within the Americas.
  • Acted as the project management core team leader for new chemistry platform.

Top Senior Manager, Product Management Employers

Senior Manager, Product Management Videos

What skills are needed to be an effective Product Manager?

Practical Advice for Product Management

How to Plan a Product Management Career - Ramsey Pryor

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