Where do you want to work?
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Senior Manager, Product Management||Paypal, Inc.||San Jose, CA||Aug 09, 2016||$188,977|
|SR. Manager, Product Management, End-To-End Solutions||Samsung Semiconductor, Inc.||San Jose, CA||Jul 18, 2016||$185,000|
|Senior Manager, Product Management||A2Z Development Center, Inc.||San Francisco, CA||Nov 26, 2015||$173,826 -
|SR. Manager, Product Management||Symantec Corporation||Mountain View, CA||Oct 28, 2016||$170,775|
|Senior Manager, Service Product Management||Beckman Coulter, Inc.||Brea, CA||May 18, 2016||$166,608|
|Senior Manager, Product Management||Illumina, Inc.||San Diego, CA||Jan 03, 2013||$160,493 -
|Senior Manager, Product Management||Illumina, Inc.||San Diego, CA||Jan 15, 2013||$160,493 -
|Senior Manager, Product Management||A2Z Development Center, Inc.||San Francisco, CA||Nov 26, 2012||$157,300|
|Senior Manager, Product Management||Home Depot USA, Inc.||Atlanta, GA||Oct 14, 2016||$156,518|
|Senior Manager, Product Management||Salesforce.Com||San Francisco, CA||Dec 18, 2015||$155,000|
|SR. Manager, Product Management||Western Union, LLC||San Francisco, CA||Apr 06, 2015||$155,000|
|SR. Manager, Product Management||Skyhigh Networks, Inc.||Campbell, CA||May 28, 2015||$152,901 -
|SR. Strategic Communications Manager/Product Manag||Allergan Sales, LLC||Irvine, CA||Oct 01, 2014||$147,805|
|SR. Strategic Communications Manager/Product Manag||Allergan USA, Inc.||Irvine, CA||Jun 23, 2014||$147,805|
|SR. Manager, Product Management||IXIA||Calabasas, CA||Jun 17, 2013||$142,000 -
|Senior Manager, Product Management||Amazon Corporate LLC||Seattle, WA||Apr 30, 2015||$141,900|
|Senior Manager, Product Management||Amazon Payments Inc.||Seattle, WA||Apr 19, 2016||$141,586 -
|Senior Manager, Product Management||Amazon Corporate LLC||Santa Monica, CA||May 12, 2016||$141,500|
|Senior Manager, Product Management||SONY Network Entertainment International LLC||San Francisco, CA||Sep 25, 2013||$140,000 -
|SR. Manager, Product Support CRM||Autodesk, Inc.||San Rafael, CA||Oct 02, 2010||$131,123 -
|Senior Manager, Product Management||Resmed Corp.||San Diego, CA||Dec 19, 2016||$130,141|
|Senior Manager, Product Management||Amazon Corporate LLC||Seattle, WA||Jul 31, 2014||$127,800|
|SR. Manager, Product Strategy & Management||American Express TRS, Company Inc.||New York, NY||Apr 18, 2011||$125,000|
|Senior Manager, Product Management||Amazon Fulfillment Services, Inc.||Seattle, WA||Jun 17, 2013||$124,000|
|Senior Manager, Video On Demand Product Management||Charter Communications, Inc.||Greenwood Village, CO||Sep 15, 2016||$123,000|
|SR. Manager, Ebusiness Product Mgmt||Symantec Corporation||Mountain View, CA||Dec 19, 2011||$121,439 -
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