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The differences between senior managers, product management and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior manager, product management and a brand manager. Additionally, a senior manager, product management has an average salary of $137,551, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for a senior manager, product management include product management, SR and product development. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Senior Manager, Product Management | Brand Manager | |
| Yearly salary | $137,551 | $97,789 |
| Hourly rate | $66.13 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 204,090 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior product manager is responsible for handling the product management processes, identifying product improvement strategies, and launching the product brand on various market and media platforms. Senior product managers work closely with the marketing and public relations team to promote product releases through digital content publishing, media interviews, and social events. They also coordinate with the clients on progress updates, provide statistical analysis, and inform them of any adjustments on product development procedures. A senior product manager should have excellent critical-thinking and organizational skills in implementing and expanding product awareness to the public within budget goals and set timeframes.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Senior managers, product management and brand managers have different pay scales, as shown below.
| Senior Manager, Product Management | Brand Manager | |
| Average salary | $137,551 | $97,789 |
| Salary range | Between $102,000 And $185,000 | Between $72,000 And $131,000 |
| Highest paying City | San Francisco, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Oregon | Rhode Island |
| Best paying company | Coinbase | Meta |
| Best paying industry | Retail | Manufacturing |
There are a few differences between a senior manager, product management and a brand manager in terms of educational background:
| Senior Manager, Product Management | Brand Manager | |
| Most common degree | Bachelor's Degree, 68% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior managers, product management' and brand managers' demographics:
| Senior Manager, Product Management | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 72.5% Female, 27.5% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |