What does a senior manager, product management do?
A senior product manager is responsible for handling the product management processes, identifying product improvement strategies, and launching the product brand on various market and media platforms. Senior product managers work closely with the marketing and public relations team to promote product releases through digital content publishing, media interviews, and social events. They also coordinate with the clients on progress updates, provide statistical analysis, and inform them of any adjustments on product development procedures. A senior product manager should have excellent critical-thinking and organizational skills in implementing and expanding product awareness to the public within budget goals and set timeframes.
Senior manager, product management responsibilities
Here are examples of responsibilities from real senior manager, product management resumes:
- Develop and manage technology partner program, including OEM, reseller, and referral relationships.
- Manage CRM implementation leading to efficient operations and improve customer care.
- Developed/Manage marketing budget; negotiate and manage agency relationships to provide an optimal ROI on marketing investments.
- Develop partnerships and strategic alliances for vehicle content delivery platform and back end cloud infrastructure.
- Champion the acquisition of three small companies whose IP strengthen application portfolio.
- Expend to cover virtualization environments for making a more complete range of product supports.
- Provide strategic vision to ensure the product suite will meet the requirements for the migration to MPLS and IP services.
- Define next-generation, entry-level virtualization switch.
- Deliver and install functional prototypes to illustrate opportunities in IoT for Grainger.
- Launch new API capability for legacy system and develop associated plug-in to extend existing capabilities with minimal cost.
- Develop actionable customer segmentation and profiles for improve targeting by mining CRM data and designing and leading comprehensive quantitative surveys.
- Develop detailed cloud products opportunity analysis, XaaS service matrix, value proposition, build/buy/partner analysis, and financial business case.
- Define key performance indicators (KPIs) and product performance dashboards allowing more accurate measurement of performance improvement initiatives and metrics.
- Organize and implement a market plan to develop new business and niche marketing for OEM and sub tier supplier clients.
- Authore PRDs, MRDs, sales training, sales tools, datasheets, pricing and positioning.
Senior manager, product management skills and personality traits
We calculated that 12% of Senior Managers, Product Management are proficient in Product Management, SR, and Product Development. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Senior Managers, Product Management that have these skills listed on their resume here:
- Product Management, 12%
Selected by VP Marketing to provide strong brand/product management and development expertise to an unsophisticated Product Management function.
- SR, 5%
Provided accurate and timely project reporting and status updates to key stakeholders and upper management Lead Sr.
- Product Development, 5%
Implemented new processes enabling collaboration and awareness of business objectives and product development initiatives across disparate teams.
- Product Vision, 4%
Progressed through product launches in managed hosting, culminating in developing our product vision to bring Verizon Cloud Storage to market.
- Product Roadmap, 4%
Instituted several new operational processes designed to optimize product roadmap prioritization that maximizes ROI and targets key customer requirements.
- Lifecycle Management, 4%
Supply Chain and related titles/responsibilities have included:Senior Manager, Product Lifecycle Management Project, 2007 to 2011.
Common skills that a senior manager, product management uses to do their job include "product management," "sr," and "product development." You can find details on the most important senior manager, product management responsibilities below.
Analytical skills. The most essential soft skill for a senior manager, product management to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a senior manager, product management resume shows how their duties depend on analytical skills: "analyzed and forecast product lines and results. "
Communication skills. Another essential skill to perform senior manager, product management duties is communication skills. Senior managers, product management responsibilities require that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Senior managers, product management also use communication skills in their role according to a real resume snippet: "changed the pricing model based on services and software assurance for unified communications product line. "
Creativity. Another skill that relates to the job responsibilities of senior managers, product management is creativity. This skill is critical to many everyday senior manager, product management duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "introduced creative product integration strategy that increased roi for product suite. "
Interpersonal skills. A big part of what senior managers, product management do relies on "interpersonal skills." You can see how essential it is to senior manager, product management responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical senior manager, product management tasks: "required effective interpersonal skills, leadership ability, and strong project management success. "
Organizational skills. A commonly-found skill in senior manager, product management job descriptions, "organizational skills" is essential to what senior managers, product management do. Senior manager, product management responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how senior manager, product management duties rely on organizational skills in this resume example: "conducted competitive analysis to help define the strategy for the next generation of delightful product & services to meet organizational objectives. "
See the full list of senior manager, product management skills
The three companies that hire the most senior manager, product managements are:
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Compare different senior managers, product management
Senior manager, product management vs. Product development manager
A product development manager spearheads the development of new products within a company. Most of the time, their responsibilities revolve around conducting marketing research and analysis to determine consumers' needs, coordinating with the product development team to come up with new ideas, proposing business plans to the executives, and creating prototypes. A product development manager must also present a cost analysis, produce progress reports, and address inquiries and concerns. Furthermore, as a manager, it is essential to lead and encourage the staff, all while adhering to the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a senior manager, product management are more likely to require skills like "sr," "product vision," "user experience," and "cloud computing." On the other hand, a job as a product development manager requires skills like "project management," "product design," "scrum," and "strong project management." As you can see, what employees do in each career varies considerably.
Product development managers tend to make the most money working in the retail industry, where they earn an average salary of $107,708. In contrast, senior managers, product management make the biggest average salary, $140,161, in the retail industry.product development managers tend to reach lower levels of education than senior managers, product management. In fact, product development managers are 14.5% less likely to graduate with a Master's Degree and 1.2% more likely to have a Doctoral Degree.Senior manager, product management vs. Product line manager
A product line manager is an individual who provides product and market intelligence by increasing the market share of a company. Product line managers must create competitive analysis and interpret market trends so that they can provide recommendations and guidance to the company. They are required to identify target markets and should come up with strategies for market penetration. Product line managers must also monitor the creation and development of new products as well as to measure the success of the products in the market.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that senior manager, product management responsibilities requires skills like "sr," "product vision," "user experience," and "cloud computing." But a product line manager might use other skills in their typical duties, such as, "project management," "continuous improvement," "product design," and "global product."
Product line managers may earn a lower salary than senior managers, product management, but product line managers earn the most pay in the energy industry with an average salary of $141,035. On the other hand, senior managers, product management receive higher pay in the retail industry, where they earn an average salary of $140,161.Average education levels between the two professions vary. Product line managers tend to reach lower levels of education than senior managers, product management. In fact, they're 9.7% less likely to graduate with a Master's Degree and 1.2% more likely to earn a Doctoral Degree.Senior manager, product management vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a senior manager, product management is likely to be skilled in "product management," "sr," "product vision," and "product roadmap," while a typical brand manager is skilled in "brand management," "project management," "powerpoint," and "integrated marketing."
Brand managers earn the highest salary when working in the manufacturing industry, where they receive an average salary of $99,130. Comparatively, senior managers, product management have the highest earning potential in the retail industry, with an average salary of $140,161.When it comes to education, brand managers tend to earn lower degree levels compared to senior managers, product management. In fact, they're 11.7% less likely to earn a Master's Degree, and 0.4% less likely to graduate with a Doctoral Degree.Senior manager, product management vs. Product lead
A product lead is responsible for monitoring the development of new products and services of an organization, starting from brand conceptualization to official market release and distribution. Product leads identify effective product management by conducting data analysis and evaluating market statistics of customer demands. They coordinate with the clients on their specifications and requirements, including the budget limit and timely deliverables. A product lead manages the brand promotion on media platforms, creating content that adheres to the target audience.
Types of senior manager, product management
Updated January 8, 2025
