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What is a senior manager, product marketing & management and how to become one

Updated January 8, 2025
3 min read
There is more than meets the eye when it comes to being a senior manager, product marketing & management. For example, did you know that they make an average of $62.06 an hour? That's $129,082 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.
ScoreSenior Manager, Product Marketing & ManagementUS Average
Salary
8.4

Avg. Salary $129,082

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 44.07%

male 55.93%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Key steps to become a senior manager, product marketing & management

  1. Explore senior manager, product marketing & management education requirements

    Most common senior manager, product marketing & management degrees

    Bachelor's

    79.3 %

    Master's

    19.0 %

    Associate

    1.7 %
  2. Start to develop specific senior manager, product marketing & management skills

    SkillsPercentages
    Digital Marketing31.16%
    CRM17.88%
    Vendor Management11.61%
    Business Results8.20%
    Marketing Campaigns7.04%
  3. Complete relevant senior manager, product marketing & management training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior managers, product marketing & management learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior manager, product marketing & management based on U.S. Bureau of Labor Statistics data and data from real senior manager, product marketing & management resumes.
  4. Research senior manager, product marketing & management duties and responsibilities

    • Lead team of designers and developers overseeing creative design, site architecture and promotions for Compaq s e-Commerce online store.
    • Manage e-Commerce business-to-business (B2B) Punchout or Roundtrip types of integrations (Ariba, SciQuest, OCI) for Compaq.
    • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
    • Develop and manage value-based pricing strategy that maximize profitability and marketability of limited-inventory advertising portfolio.
  5. Apply for senior manager, product marketing & management jobs

    Now it's time to start searching for a senior manager, product marketing & management job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first senior manager, product marketing & management job

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Average senior manager, product marketing & management salary

The average senior manager, product marketing & management salary in the United States is $129,082 per year or $62 per hour. Senior manager, product marketing & management salaries range between $98,000 and $168,000 per year.

Average senior manager, product marketing & management salary
$129,082 Yearly
$62.06 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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