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Senior manager, product marketing & management education requirements

Updated January 8, 2025
5 min read

There are several educational requirements to become a senior manager, product marketing & management. Senior managers, product marketing & management usually study business, marketing, or communication. 79% of senior managers, product marketing & management hold a bachelor's degree, and 19% hold an master's degree. We analyzed 69 real senior manager, product marketing & management resumes to see exactly what senior manager, product marketing & management education sections show.

The most common colleges for senior managers, product marketing & management are the Purdue University and the Purdue University.

There are also many online senior manager, product marketing & management courses to help get the education required to be a senior manager, product marketing & management.

What education do you need to become a senior manager, product marketing & management?

What degree do you need to be a senior manager, product marketing & management?

The most common degree for senior managers, product marketing & management is bachelor's degree, with 79% of senior managers, product marketing & management earning that degree. The second and third most common degree levels are master's degree degree at 19% and master's degree degree at 2%.
  • Bachelor's, 79%
  • Master's, 19%
  • Associate, 2%

What should I major in to become a senior manager, product marketing & management?

You should major in business to become a senior manager, product marketing & management. 28% of senior managers, product marketing & management major in business. Other common majors for a senior manager, product marketing & management include marketing and communication.

Most common colleges for senior managers, product marketing & management

Senior managers, product marketing & management often get their degrees at Purdue University, University of California, Santa Barbara, and Queens University of Charlotte. Here are the most common colleges for senior managers, product marketing & management in the US based on their resumes.
Senior manager, product marketing & management common collegePercentages
Purdue University9.09%
University of California, Santa Barbara9.09%
Queens University of Charlotte4.55%
Kansas State University4.55%
Rutgers, The State University of New Jersey4.55%

Best majors for senior managers, product marketing & management

RankMajorPercentages
1Business27.7%
2Marketing19.1%
3Communication12.8%
4Biology4.3%
5English4.3%

Best colleges for senior managers, product marketing & management

The best colleges for senior managers, product marketing & management are Northwestern University, University of Southern California, and University of Pennsylvania.

A senior manager, product marketing & management with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for senior managers, product marketing & management. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become senior managers, product marketing & management.

1. University of Georgia

Athens, GA • Private

In-state tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-state tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-state tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-state tuition

$26,756

Enrollment

6,166

6. Ohio State University

Columbus, OH • Private

In-state tuition

$10,726

Enrollment

45,769

7. University of Texas at Austin

Austin, TX • Private

In-state tuition

$10,610

Enrollment

40,329

8. University of Southern California

Los Angeles, CA • Private

In-state tuition

$56,225

Enrollment

19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-state tuition

$55,584

Enrollment

10,764

10. SUNY at Binghamton

Vestal, NY • Private

In-state tuition

$9,808

Enrollment

13,990

20 best online courses for senior managers, product marketing & management

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1. Product Management (Part Time)

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Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. This course is offered in person and live online, in a remote classroom setting...

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Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting...

3. Predictive Analytics for Business

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Learn to apply predictive analytics and business intelligence to solve real-world business problems...

4. Marketing Analytics

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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...

5. Product Management Marketing: Dekker's Product Marketing MBA

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4.6
(2,007)

Be a Product Marketing Manager - Product Management : Product Manager MBA : Product to Market : Product Owner Launch GTM...

6. Great Product Manager: Product Management by a Big Tech's PM

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4.5
(2,976)

Become a Great Product Manager! Land your dream job with Big Tech's Senior Product Manager...

7. Product Manager

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Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...

8. Data Product Manager

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Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...

9. Product Management Fundamentals

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4.4
(4,918)

Case-based practical course on product management to build strong foundations in product concepts, process & frameworks...

10. Comprehensive Product management for Product managers

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4.5
(366)

Become a great product manager with comprehensive product management Real world case study with JIRA & Confluence...

11. Digital Marketing

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Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...

12. AI for Business Leaders

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Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...

13. Product Management 101

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4.6
(17,475)

Learn to become a more strategic product manager - and have a greater impact on your company and your products...

14. Product Management Crash Course; IT Product Management

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4.4
(593)

Product Management Essentials & Product Management Fundamentals to kick-start your career in Product Management...

15. Business Analytics

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In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...

16. AI Product Manager

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Learn to develop AI products that deliver business value. Build skills that help you compete in the new AI-powered world...

17. Product Marketing Launch Plan: Product GTM with Dekker, MBA

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4.6
(2,843)

Product Management Marketing Strategy, Marketing Plan, Product Marketing Manager, Product Manager Marketing Plan...

18. Cost Accounting and Financial Management - A Complete Study

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4.8
(268)

Learn theory and practical concepts in Cost Accounting and Financial Management with loads of video lectures...

19. Growth Product Manager

udacity

Hone specialized Product Management skills in growth strategy. Lead experimentation and data-driven decision-making in your organization to drive products to reach the next level of scale, impact, and profitability...

20. Product Strategy

udacity

Learn how to build a bullet-proof vision & strategy for any digital product idea. By the end of this course, you’ll know how to identify the right problems to solve, map out business models for capturing revenue, and successfully pitch your strategy to stakeholders...

Top 10 most affordable universities for senior managers, product marketing & management

The most affordable schools for senior managers, product marketing & management are University of Florida, fashion institute of technology, and suny farmingdale.

If the best universities for senior managers, product marketing & management are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for senior managers, product marketing & management.

1. University of Florida

Gainesville, FL • Private

In-state tuition

$6,381

Cost of attendance

21,034

2. Fashion Institute of Technology

New York, NY • Private

In-state tuition

$5,740

Cost of attendance

17,864

3. SUNY Farmingdale

Farmingdale, NY • Private

In-state tuition

$8,306

Cost of attendance

16,091

4. USF Sarasota-Manatee

Sarasota, FL • Private

In-state tuition

$5,587

Cost of attendance

13,043

5. Florida State University

Tallahassee, FL • Private

In-state tuition

$5,656

Cost of attendance

21,623

6. University of South Florida

Tampa, FL • Private

In-state tuition

$6,410

Cost of attendance

20,456

7. California State University - Dominguez Hills

Carson, CA • Private

In-state tuition

$6,942

Cost of attendance

14,469

8. Purdue University

West Lafayette, IN • Private

In-state tuition

$9,992

Cost of attendance

22,430

9. California State University - Fresno

Fresno, CA • Private

In-state tuition

$6,587

Cost of attendance

16,915

10. Brigham Young University

Provo, UT • Private

In-state tuition

$5,620

Cost of attendance

18,136

Top 10 hardest universities to get into for senior managers, product marketing & management

The hardest universities for senior managers, product marketing & management to get into are Northwestern University, University of Southern California, and University of Pennsylvania.

Some great schools for senior managers, product marketing & management are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for senior managers, product marketing & management based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.

1. Northwestern University

Evanston, IL • Private

Admissions rate

8%

SAT average

1,508

2. University of Southern California

Los Angeles, CA • Private

Admissions rate

13%

SAT average

1,445

3. University of Pennsylvania

Philadelphia, PA • Private

Admissions rate

8%

SAT average

1,492

4. Northeastern University

Boston, MA • Private

Admissions rate

19%

SAT average

1,466

5. Boston University

Boston, MA • Private

Admissions rate

22%

SAT average

1,420

6. University of Texas at Austin

Austin, TX • Private

Admissions rate

39%

SAT average

1,367

7. Stanford University

Stanford, CA • Private

Admissions rate

4%

SAT average

1,497

8. SUNY at Binghamton

Vestal, NY • Private

Admissions rate

40%

SAT average

1,376

9. Villanova University

Villanova, PA • Private

Admissions rate

29%

SAT average

1,407

10. University of Maryland - College Park

College Park, MD • Private

Admissions rate

47%

SAT average

1,390

Top 10 easy-to-apply-to universities for senior managers, product marketing & management

The easiest schools for senior managers, product marketing & management to get into are Oklahoma Wesleyan University, university of the incarnate word, and d'youville college.

Some schools are much easier to get into. If you want to start your career as a senior manager, product marketing & management without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for senior managers, product marketing & management.

1. Oklahoma Wesleyan University

Bartlesville, OK • Private

Admissions rate

68%

SAT average

964

2. University of the Incarnate Word

San Antonio, TX • Private

Admissions rate

88%

SAT average

1,044

3. D'Youville College

Buffalo, NY • Private

Admissions rate

100%

SAT average

1,072

4. LIM College

New York, NY • Private

Admissions rate

83%

SAT average

1,061

5. Holy Names University

Oakland, CA • Private

Admissions rate

70%

SAT average

849

6. Notre Dame College

Cleveland, OH • Private

Admissions rate

90%

SAT average

994

7. Gwynedd Mercy University

Gwynedd Valley, PA • Private

Admissions rate

92%

SAT average

1,031

8. Mount Saint Mary's University

Los Angeles, CA • Private

Admissions rate

84%

SAT average

1,031

9. Barry University

Miami, FL • Private

Admissions rate

91%

SAT average

1,006

10. Felician University

Lodi, NJ • Private

Admissions rate

81%

SAT average

999

Average senior manager, product marketing & management salary by education level

According to our data, senior managers, product marketing & management with a Doctorate degree earn the highest average salary, at $148,940 annually. Senior managers, product marketing & management with a Master's degree earn an average annual salary of $144,438.
Senior manager, product marketing & management education levelSenior manager, product marketing & management salary
Master's Degree$144,438
Bachelor's Degree$132,414
Doctorate Degree$148,940

Senior manager, product marketing & management education FAQs

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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