Automatically apply for jobs with Zippia

Upload your resume to get started.

Senior manager, product marketing & management skills for your resume and career

Updated January 8, 2025

2 min read

Below we've compiled a list of the most critical senior manager, product marketing & management skills. We ranked the top skills for senior managers, product marketing & management based on the percentage of resumes they appeared on. For example, 31.2% of senior manager, product marketing & management resumes contained digital marketing as a skill. Continue reading to find out what skills a senior manager, product marketing & management needs to be successful in the workplace.

10 senior manager, product marketing & management skills for your resume and career

1. Digital Marketing

Here's how senior managers, product marketing & management use digital marketing:

Collaborate with outside resources to develop appropriate print and digital marketing and communication campaigns and materials that support business objectives.
Promoted to manage multiple advertising agencies in formulating and executing digital marketing campaigns that have increased brand awareness.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how senior managers, product marketing & management use crm:

Lead, designed, and implemented data-driven customer segmentation direct response CRM life-cycle usage and retention direct marketing programs.
Developed actionable customer segmentation and profiles for improved targeting by mining CRM data and designing and leading comprehensive quantitative surveys.

3. Vendor Management

Vendor Management refers to the practice of organizing and tracking the suppliers businesses work with. These suppliers may offer goods or services, but all vendors must be monitored to ensure invoices are paid, the company has enough money to pay for the invoices, and the company knows when vendors will arrive at the workplace with products or services.

Here's how senior managers, product marketing & management use vendor management:

Created and maintained the policies and procedures for property valuations, inspection ordering and vendor management.

4. Business Results

Here's how senior managers, product marketing & management use business results:

Demonstrated strength in understanding business results, financial drivers and metrics while overseeing governance and control structures for the business.

5. Marketing Campaigns

Here's how senior managers, product marketing & management use marketing campaigns:

Orchestrated multimedia marketing campaigns for new office openings, resulting in capture of new audiences and sales.
Forecasted the marketing expense for all acquisition marketing campaigns with responsibility for a budget that exceeded $1 billion annual spend.

6. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how senior managers, product marketing & management use product management:

Promoted, educated, and implemented Pragmatic Marketing framework within the organization and aligned product management to support agile development methodology.
Requested by executive management to lead/develop new product management team to secure long-term value from investment in Corporate Banking Automation platform.

7. SEO

Here's how senior managers, product marketing & management use seo:

Increased site traffic and company credibility by developing organic SEO and online reputation management plan.
Collaborated with web-developers and SEO team to enhance website architecture and user experience.

8. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how senior managers, product marketing & management use market research:

Led the strategic development of the market research, competitive intelligence and consumer insight online panels area within the Innovation group.
Integrated market research, social media and competitive intelligence to drive strategic plans and decisions into the broader organization.

9. Brand Management

Here's how senior managers, product marketing & management use brand management:

Inventory & Brand Management: Spearheaded inventory management for marketing materials and managed cross-functional teams to drive revisions.
Developed and presented packaging for new and existing products for enhanced brand management.

10. Brand Awareness

Here's how senior managers, product marketing & management use brand awareness:

Coordinated primary and secondary research including an in-depth analysis of Geek Squad customer demographics, market share and brand awareness.
Collaborated with management to improve marketing tactics and develop innovative promotional strategies, increasing brand awareness by 75%.

What skills help Senior Managers, Product Marketing & Management find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

List of senior manager, product marketing & management skills to add to your resume

The most important skills for a senior manager, product marketing & management resume and required skills for a senior manager, product marketing & management to have include:

Digital Marketing
CRM
Vendor Management
Business Results

Marketing Campaigns
Product Management
SEO
Market Research

Brand Management
Brand Awareness

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Zippia Careers
Executive Management Industry
Senior Manager, Product Marketing & Management
Senior Manager, Product Marketing & Management Skills

Updated January 8, 2025

Browse executive management jobs