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Become A Senior Market Analyst

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Working As A Senior Market Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $76,189

    Average Salary

What Does A Senior Market Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Market Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Market Analyst jobs

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Average Length of Employment
Strategic Analyst 2.2 years
Market Analyst 2.1 years
Marketing Analyst 2.1 years
Top Employers Before
Analyst 6.1%
Marketer 3.9%
Top Employers After
Manager 4.0%
Director 3.6%
Consultant 3.6%
Specialist 2.8%

Senior Market Analyst Demographics

Gender

Male

60.9%

Female

36.7%

Unknown

2.4%
Ethnicity

White

76.2%

Hispanic or Latino

10.3%

Asian

9.8%

Unknown

3.1%

Black or African American

0.6%
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Languages Spoken

Spanish

28.8%

French

11.5%

Russian

7.7%

Italian

7.7%

Mandarin

5.8%

Korean

5.8%

Portuguese

3.8%

Chinese

3.8%

German

3.8%

Bulgarian

1.9%

Hindi

1.9%

Telugu

1.9%

Macedonian

1.9%

Marathi

1.9%

Albanian

1.9%

Cantonese

1.9%

Japanese

1.9%

Belarusian

1.9%

Greek

1.9%

Arabic

1.9%
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Senior Market Analyst Education

Schools

New York University

9.1%

Rochester Institute of Technology

6.8%

Cornell University

6.8%

Northern Illinois University

6.8%

University of Phoenix

5.7%

University of Texas at Arlington

4.5%

University of Connecticut

4.5%

Thunderbird School of Global Management

4.5%

Boston University

4.5%

Webster University

4.5%

University of Minnesota - Twin Cities

4.5%

DePaul University

4.5%

Fordham University

4.5%

Columbia University

4.5%

University of Texas at Austin

4.5%

University of Georgia

4.5%

University of Virginia

4.5%

Illinois State University

3.4%

Arizona State University

3.4%

Chapman University

3.4%
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Majors

Business

29.7%

Marketing

18.4%

Finance

16.4%

Economics

5.9%

Management

5.4%

Communication

3.7%

Accounting

2.8%

Electrical Engineering

2.0%

Project Management

1.7%

Mathematics

1.7%

Psychology

1.4%

Political Science

1.4%

Health Care Administration

1.4%

Nursing

1.1%

Liberal Arts

1.1%

English

1.1%

Human Resources Management

1.1%

Public Relations

1.1%

Law

1.1%

International Relations

1.1%
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Degrees

Masters

47.8%

Bachelors

33.4%

Other

8.4%

Certificate

4.1%

Associate

2.8%

Doctorate

2.8%

Diploma

0.6%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Market Analyst Salaries

Job Title Company Location Start Date Salary
Senior Market Development Analyst Civitas Capital Management, LLC-G&A Outsourcing IV Dallas, TX Jun 30, 2015 $160,514
SR. Market Analyst Asia TV USA, Ltd Iselin, NJ Jan 09, 2016 $145,200
SR. Market Analyst Asia TV USA, Ltd Iselin, NJ Jan 09, 2016 $145,000
Senior Capital Markets Pricing Analyst II AFI Us, LLC New York, NY Jan 18, 2013 $144,200
SR. Market Analyst-Brand & Innovation Developmen Fahrenheit 212, LLC New York, NY Jan 07, 2013 $140,000
SR. Market Analyst-Brand & Innovation Developmen Fahrenheit 212, LLC New York, NY Jan 02, 2013 $140,000
Senior Agribusiness Market Analyst Globex International Holdings Inc. Hallandale Beach, FL Feb 03, 2015 $137,446
Senior Power Flow & Congestion Market Analyst BTG Pactual Commodities Us LLC Stamford, CT Dec 20, 2013 $137,176 -
$140,000
Senior Fixed Income Emerging Markets Credit Analyst Schroder Investment Management North America Inc. New York, NY Sep 12, 2015 $137,000
Senior Fixed Income Emerging Markets Credit Analyst Schroder Investment Management North America Inc. New York, NY Sep 14, 2016 $137,000
SR. Capital Markets Analyst Diversant LLC Charlotte, NC Jul 20, 2015 $130,000 -
$140,000
Senior Capital Markets Financial Analyst New York Community Bank Cleveland, OH Sep 13, 2013 $129,330
Senior Market Analyst Shapiro Negotiations Institute, LLC Baltimore, MD Oct 05, 2016 $126,630
Senior Market Analyst Asia TV USA, Ltd. New York, NY Oct 01, 2013 $101,000
SR. Market Operations Analyst Electric Reliability Council of Texas, Inc. Taylor, TX Sep 26, 2015 $100,000 -
$110,000
SR. Market Analyst Asia TV USA, Ltd. New York, NY Oct 01, 2013 $97,000
SR. Market Analyst Asia TV USA, Ltd. Iselin, NJ Aug 10, 2015 $97,000
Senior Market Analyst Shapiro Negotiations Institute, L.L.C. Baltimore, MD Sep 21, 2016 $96,201
Senior Market Intelligence Analyst Shoprunner, Inc. San Mateo, CA Mar 02, 2015 $96,138 -
$110,000
Senior Market Intelligence Analyst Shoprunner, Inc. San Mateo, CA Feb 03, 2015 $96,138 -
$110,000
Senior Market Development Analyst California Independent System Operator Corporation Folsom, CA Sep 10, 2014 $84,947
Financial Markets Senior Analyst Federal Reserve Bank of Chicago Chicago, IL Mar 17, 2014 $83,600
Senior Market Analyst ZIYA Business Inc. Tucker, GA Sep 24, 2016 $83,480
Senior Market Operations Analyst Electric Reliability Council of Texas, Inc. Taylor, TX Aug 05, 2013 $82,620 -
$123,983
SR. Market Analyst Asia TV USA, Ltd Iselin, NJ Jan 09, 2016 $81,600
Financial Markets Senior Analyst Federal Reserve Bank of Chicago Chicago, IL May 18, 2015 $81,500
Senior Market Analyst Exelon Generation Company, LLC Baltimore, MD Apr 22, 2013 $81,162

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Top Skills for A Senior Market Analyst

FinancialAnalysisDatabaseManagementMarketResearchMarketShareMarketAnalysisMarketTrendsNewProductDevelopmentBusinessUnitCompetitiveAnalysisBusinessDevelopmentIncomeCompetitiveIntelligenceRealEstateProductLinesMarketDataMedicareAdditionalProjectManagementResearchProjectsFacebook

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Top Senior Market Analyst Skills

  1. Financial Analysis
  2. Database Management
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Position involves providing research and economic/financial analysis regarding issues encompassed within the electric generation and transmission marketplace.
  • Experience with database management, statistical software and modeling.
  • Administered qualitative and quantitative market research activities for telecommunications' local, and long distance markets.
  • Analyzed market share by brand.
  • Developed business intelligence and market analysis and reporting processes.

Top Senior Market Analyst Employers