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Become A Senior Market Analyst

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Working As A Senior Market Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $76,189

    Average Salary

What Does A Senior Market Analyst Do At Cigna

* Compile, prepare, and present to stakeholders and leadership analytical results with identification, quantification, and prioritization of opportunities.
* Reports may include detailed competitor analysis, campaign performance, sales projections and related KPI’s, etc.
* Ability to leverage technical skillset in advanced statistical analysis and research methodologies to increase understanding of metrics correlation and impact to strategy and financial guidance
* Identify and specify additional data necessary to execute innovative metrics required to understand underlying performance of annual initiatives
* Conducts secondary research, including finding information from industry associations, statisticians, and marketing experts to understand and quantify root-cause
* Leads and/or facilitates the design, development, and implementation of new operational controls, performance metrics, information management systems, and automated processes
* Strives to improve his/her skills and competencies and those of the team by demonstrating initiative and leadership in ongoing coaching and training programs
* Compiles and analyzes results of services provided to organization for identification of improvement opportunities
* Develops, produces, gathers and improves executive and line-of-business dashboards and various adhoc requests
* Implements and supports business intelligence activities utilizing data mining, reporting, and other intelligence methods and tools
* Ensures all established internal reporting and business processes are fully documented with all internal and external quality audit requirements, such as approved P&P’s and Job Aides

What Does A Senior Market Analyst Do At BRPH

* other duties may be assigned):
* Generate and implement business development and marketing plans; including: find and develop new clients; assist with development of new projects with existing clients; develop winning proposals; ensure proper execution of the project at expected profit margins.
* Lead and conduct the marketing and sales efforts and be responsible for initially generating additional $2,000,000
* annually of Architectural engineering services with an expectation that sales will increase beyond this amount.
* Additionally, build/introduce our design build capabilities in the Atlanta Area to selected clients.
* The successful candidate may also act as the project or program manager and main client contact for any work attained, including: ensuring timely, quality, and cost-effective work; maintaining effective client communications; collecting receivables
* Interface with clients, government regulators, other contractors and other project stakeholders
* Be active in the local community and organizations

What Does A Senior Market Analyst Do At United Technologies Corporation

* The Pricing Analyst is responsible for account management for a complex sales channel; including fielding price-related customer inquiries (e.g. price negotiations, cost-benefit analysis, financial impact analysis, competitive analysis of price structures).
* This position also performs analysis and support of pricing / marketing programs to ensure market competitiveness across a wide breadth of brands and product lines as well as external customer support in a 2-step distribution environment

What Does A Senior Market Analyst Do At Invesco

* Takes the lead in strategy development for the channel working shoulder-to-shoulder with key decision-makers and business leaders.
* Creates and executes fully integrated, omni-channel marketing plans to drive growth and keep Invesco “top-of-mind and tip-of-tongue” with clients
* Integrates with sales teams to intimately know our clients/client segments and proactively brings ideas and opportunities to the table that go beyond tactics
* Innovates and always looks for new ways to cut through the noise and raise Invesco’s profile, ensuring our clients see and “connect” with our offers, messages, and content
* Extends the virtual presence of the sales force with targeted and triggered campaigns and outreach
* Curates and contextualizes content, develops new content and is responsible for digital strategies, adhering to highest quality standards, resonate with each segment and client firm
* Develops key performance metrics aligned with the distribution (marketing and sales) strategy
* Meets continuously with business leaders and partners to review results and discusses potential modifications and/or new opportunities – listen, learn, engage, adjust
* An ongoing student of the business through strong engagement with sales partners
* Reviews competitive websites and other marketing materials to improve campaigns, becoming a subject matter expert on our clients, our products, and the competitive landscape
* Coordinates with Sales Analytics to use existing intelligence, develop campaign metrics, gather data, and improve campaign workflow
* Collaborates across a complex, highly matrixed group, including sales business development, field sales management, investment teams, channel, digital, product, and brand marketing, PR, etc
* Adheres to legal regulations and industry practices regarding the marketing of investment management products

What Does A Senior Market Analyst Do At Dish

* The Sr.
* Business Analyst is responsible providing detailed insight into targeted vertical markets to be used by the Commercial Management team in defining Sales, Marketing and Product strategies to increase revenue.
* Individuals in this role will develop and maintain comprehensive knowledge of the targeted vertical markets, including competitive landscape, market trends and opportunities, key decision makers and product/service needs.
* Individuals will also be responsible for building relationships with stakeholders in these target markets to better understand their needs, challenges and plans.
* Utilizing this knowledge, and these relationships, they will assist in developing and implementing strategic plans to maximize revenue, channel growth and market share.
* Primary responsibilities fall into the following categories:
* Maintain comprehensive knowledge of customer product/service needs, buying behaviors, trends and opportunities for improved performance.
* Develop and maintain relationships with key decision makers at Fortune 1,000 companies and large ownership/management groups in identified target markets
* Provide ongoing analysis of existing and emerging market competitors to current and developing service and technology solutions within defined vertical markets.
* Coordinate with the internal stakeholders including Marketing, Product Development and Sales Channels to identify sales opportunities and develop innovative sales strategies to drive profitable growth.
* Manage, analyze and provide regular reporting on sales metrics to determine success and areas of improvement.
* Performance metrics include but are not limited to: market share, sales, retention, revenue, ROI, and NPV.
* Develop commercial partnership programs to enhance DISH business relationships and generate leads for the Commercial Sales team.
* Identify key partners/endorsements/customers in specified verticals and pursuit of relationships with those opportunities.
* Develop and maintain “advisory council” to provide regular feedback.
* This list is not meant to be comprehensive of all duties and responsibilities assigned to this position

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How To Become A Senior Market Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Market Analyst jobs

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Senior Market Analyst Demographics

Gender

  • Male

    60.9%
  • Female

    36.7%
  • Unknown

    2.4%

Ethnicity

  • White

    76.2%
  • Hispanic or Latino

    10.3%
  • Asian

    9.8%
  • Unknown

    3.1%
  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    28.8%
  • French

    11.5%
  • Russian

    7.7%
  • Italian

    7.7%
  • Mandarin

    5.8%
  • Korean

    5.8%
  • Portuguese

    3.8%
  • Chinese

    3.8%
  • German

    3.8%
  • Bulgarian

    1.9%
  • Hindi

    1.9%
  • Telugu

    1.9%
  • Macedonian

    1.9%
  • Marathi

    1.9%
  • Albanian

    1.9%
  • Cantonese

    1.9%
  • Japanese

    1.9%
  • Belarusian

    1.9%
  • Greek

    1.9%
  • Arabic

    1.9%
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Senior Market Analyst

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Senior Market Analyst Education

Senior Market Analyst

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Real Senior Market Analyst Salaries

Job Title Company Location Start Date Salary
Senior Broker, Emerging Market FX Options GFI Securities LLC New York, NY Apr 24, 2015 $350,000
Senior Broker, Emerging Market FX Options GFI Securities LLC New York, NY Jul 27, 2015 $350,000
SR. Market Analyst Asia TV USA, Ltd Iselin, NJ Jan 09, 2016 $145,200
SR. Market Analyst Asia TV USA, Ltd Iselin, NJ Jan 09, 2016 $145,000
SR. Market Analyst-Brand & Innovation Developmen Fahrenheit 121, LLC. New York, NY Dec 26, 2012 $140,000
SR. Market Analyst-Brand & Innovation Developmen Fahrenheit 212, LLC New York, NY Jan 07, 2013 $140,000
SR. Market Analyst-Brand & Innovation Developmen Fahrenheit 212, LLC New York, NY Jan 02, 2013 $140,000
Senior Agribusiness Market Analyst Globex International Holdings Inc. Hallandale Beach, FL Feb 03, 2015 $137,446
Senior Power Flow & Congestion Market Analyst BTG Pactual Commodities Us LLC Stamford, CT Dec 20, 2013 $137,176 -
$140,000
SR. Capital Markets Analyst Diversant LLC Charlotte, NC Jul 20, 2015 $130,000 -
$140,000
Senior Market Analyst Shapiro Negotiations Institute, LLC Baltimore, MD Oct 05, 2016 $126,630
SR. Power Market Analyst Direct Energy, LP Houston, TX Aug 10, 2015 $125,000
SR. Capital Markets Analyst Diversant LLC Charlotte, NC Sep 17, 2015 $120,000 -
$130,000
Senior Power Flow & Congestion Market Analyst BTG Pactual Commodities Trading (Us) LLC Stamford, CT Jan 01, 2015 $118,602 -
$140,000
Senior Market Analyst Asia TV USA, Ltd. New York, NY Oct 01, 2013 $101,000
Senior Market Analyst Iberdrola Renewables, Inc. Houston, TX Jun 03, 2011 $97,000
SR. Market Analyst Asia TV USA, Ltd. New York, NY Oct 01, 2013 $97,000
SR. Market Analyst Asia TV USA, Ltd. Iselin, NJ Aug 10, 2015 $97,000
Senior Market Analyst Shapiro Negotiations Institute, L.L.C. Baltimore, MD Sep 21, 2016 $96,201
Senior Risk & Market Analyst Trafigura Trading LLC Houston, TX Dec 12, 2015 $95,000 -
$110,000
Senior Market Analyst DTI Services Inc. Los Angeles, CA Feb 16, 2013 $94,600
SR. Energy Market Analyst Dominion Resources Services, Inc. Richmond, VA Feb 07, 2015 $93,170
Senior Financial Markets Analyst FMR LLC Boston, MA Feb 23, 2015 $81,000
Senior Market Analyst EDF Inc. Chevy Chase, MD Sep 09, 2011 $80,000 -
$90,000
Senior Market Analyst EDF Inc. Chevy Chase, MD Sep 06, 2011 $80,000 -
$90,000
SR. Market Strategy Analyst ARZZ International Inc. New York, NY Sep 15, 2016 $80,000
SR. Market Analyst-Product Management Asia TV USA, Ltd. New York, NY Sep 05, 2014 $80,000
SR. Market Analyst, Product Management Asia TV USA, Ltd. Iselin, NJ Aug 10, 2015 $80,000
SR. Market Analyst Asia TV USA, Ltd. Iselin, NJ Jul 15, 2015 $80,000

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Top Skills for A Senior Market Analyst

FinancialAnalysisDatabaseManagementMarketResearchMarketShareMarketAnalysisMarketTrendsNewProductDevelopmentBusinessUnitCompetitiveAnalysisBusinessDevelopmentIncomeCompetitiveIntelligenceRealEstateProductLinesMarketDataMedicareAdditionalProjectManagementResearchProjectsFacebook

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Top Senior Market Analyst Skills

  1. Financial Analysis
  2. Database Management
  3. Market Research
You can check out examples of real life uses of top skills on resumes here:
  • Position involves providing research and economic/financial analysis regarding issues encompassed within the electric generation and transmission marketplace.
  • Experience with database management, statistical software and modeling.
  • Administered qualitative and quantitative market research activities for telecommunications' local, and long distance markets.
  • Analyzed market share by brand.
  • Developed business intelligence and market analysis and reporting processes.

Top Senior Market Analyst Employers