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Become A Senior Market Analyst

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Working As A Senior Market Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $90,000

    Average Salary

What Does A Senior Market Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Market Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Market Analyst Career Paths

Senior Market Analyst
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Marketing Manager Product Marketing Manager Senior Product Manager
Product Management Director
12 Yearsyrs
Marketing Director
Director Of Marketing & Development
9 Yearsyrs
Marketing Director Director Creative Director
Brand Director
10 Yearsyrs
Manager Product Manager Senior Manager Of Marketing
Director, Global Marketing
12 Yearsyrs
Manager Product Manager Marketing Communications Manager
Marketing Program Manager
6 Yearsyrs
Manager Product Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Senior Analyst Senior Finance Analyst
Pricing Manager
7 Yearsyrs
Senior Analyst Account Manager District Sales Manager
Market Development Manager
8 Yearsyrs
Senior Analyst
Analytical Manager
8 Yearsyrs
Project Manager Development Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Project Manager Co-Founder Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Project Manager Senior Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Account Manager Sales And Marketing Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Manager Sales And Marketing Manager Marketing Communications Manager
Manager, Field Marketing
5 Yearsyrs
Market Manager Category Manager Planning Manager
Manager, Strategy
8 Yearsyrs
Senior Marketing Analyst Senior Marketing Specialist Assistant Vice President, Marketing
Vice President, Strategy
13 Yearsyrs
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Average Length of Employment
Senior Analyst 3.3 years
Market Specialist 2.5 years
Product Analyst 2.4 years
Strategic Analyst 2.2 years
Market Analyst 2.1 years
Top Careers Before Senior Market Analyst
Analyst 8.1%
Internship 4.9%
Manager 3.4%
Consultant 2.7%
Top Careers After Senior Market Analyst
Manager 6.4%
Consultant 5.6%
Director 4.8%
Owner 3.6%

Do you work as a Senior Market Analyst?

Average Yearly Salary
$90,000
Show Salaries
$61,000
Min 10%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$132,000
Max 90%
Best Paying Company
Susquehanna International Group
Highest Paying City
Houston, TX
Highest Paying State
Delaware
Avg Experience Level
3.3 years
How much does a Senior Market Analyst make at top companies?
The national average salary for a Senior Market Analyst in the United States is $90,602 per year or $44 per hour. Those in the bottom 10 percent make under $61,000 a year, and the top 10 percent make over $132,000.

Real Senior Market Analyst Salaries

Job Title Company Location Start Date Salary
Senior Market Development Analyst Civitas Capital Management, LLC-G&A Outsourcing IV Dallas, TX Jun 30, 2015 $160,514
SR. Market Analyst Asia TV USA, Ltd. Iselin, NJ Jan 09, 2016 $145,200
SR. Market Analyst Asia TV USA, Ltd. Iselin, NJ Jan 09, 2016 $145,000
Senior Capital Markets Pricing Analyst II AFI Us, LLC New York, NY Jan 18, 2013 $144,200
SR. Market Analyst-Brand & Innovation Developmen Fahrenheit 212, LLC New York, NY Jan 07, 2013 $140,000
SR. Market Analyst-Brand & Innovation Developmen Fahrenheit 212, LLC New York, NY Jan 02, 2013 $140,000
Senior Agribusiness Market Analyst Globex International Holdings Inc. Hallandale Beach, FL Feb 03, 2015 $137,446
Senior Power Flow & Congestion Market Analyst BTG Pactual Commodities Us LLC Stamford, CT Dec 20, 2013 $137,176 -
$140,000
Senior Fixed Income Emerging Markets Credit Analyst Schroder Investment Management North America Inc. New York, NY Sep 14, 2016 $137,000
Senior Fixed Income Emerging Markets Credit Analyst Schroder Investment Management North America Inc. New York, NY Sep 12, 2015 $137,000
SR. Capital Markets Analyst Diversant LLC Charlotte, NC Jul 20, 2015 $130,000 -
$140,000
Senior Capital Markets Financial Analyst New York Community Bank Cleveland, OH Sep 13, 2013 $129,330
Senior Market Analyst Shapiro Negotiations Institute, LLC Baltimore, MD Oct 05, 2016 $126,630
Senior Market Analyst Asia TV USA, Ltd. New York, NY Oct 01, 2013 $101,000
SR. Market Operations Analyst Electric Reliability Council of Texas, Inc. Taylor, TX Sep 26, 2015 $100,000 -
$110,000
SR. Market Analyst Asia TV USA, Ltd. Iselin, NJ Aug 10, 2015 $97,000
SR. Market Analyst Asia TV USA, Ltd. New York, NY Oct 01, 2013 $97,000
Senior Market Analyst Shapiro Negotiations Institute, L.L.C. Baltimore, MD Sep 21, 2016 $96,201
Senior Market Intelligence Analyst Shoprunner, Inc. San Mateo, CA Feb 03, 2015 $96,138 -
$110,000
Senior Market Intelligence Analyst Shoprunner, Inc. San Mateo, CA Mar 02, 2015 $96,138 -
$110,000
Senior Market Development Analyst California Independent System Operator Corporation Folsom, CA Sep 10, 2014 $84,947
Financial Markets Senior Analyst Federal Reserve Bank of Chicago Chicago, IL Mar 17, 2014 $83,600
Senior Market Analyst ZIYA Business Inc. Tucker, GA Sep 24, 2016 $83,480
Senior Market Operations Analyst Electric Reliability Council of Texas, Inc. Taylor, TX Aug 05, 2013 $82,620 -
$123,983
SR. Market Analyst Asia TV USA, Ltd. Iselin, NJ Jan 09, 2016 $81,600
Financial Markets Senior Analyst Federal Reserve Bank of Chicago Chicago, IL May 18, 2015 $81,500
Senior Market Analyst Exelon Generation Company, LLC Baltimore, MD Apr 22, 2013 $81,162

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Top Skills for A Senior Market Analyst

  1. Market Research
  2. New Product Development
  3. Product Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Identified land acquisition and investment opportunities through market research and coordination with real estate brokers and developers.
  • Conducted all research and new product development within the energy and emerging financial and derivatives markets by analyzing economics.
  • Presented line results, product strategy to each state as part of the quarterly business review.
  • Conducted comprehensive analysis of financial statements to assess the financial condition of each licensee.
  • Collaborated with and advised Senior Executives on financial and business strategy by utilizing innovative technology for data accuracy.

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Average Salary:

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Top 10 Best States for Senior Market Analysts

  1. Delaware
  2. Texas
  3. Virginia
  4. New Jersey
  5. North Carolina
  6. District of Columbia
  7. New York
  8. New Mexico
  9. West Virginia
  10. Connecticut
  • (66 jobs)
  • (929 jobs)
  • (820 jobs)
  • (343 jobs)
  • (404 jobs)
  • (296 jobs)
  • (1,000 jobs)
  • (30 jobs)
  • (14 jobs)
  • (163 jobs)

Senior Market Analyst Demographics

Gender

Male

54.3%

Female

35.9%

Unknown

9.8%
Ethnicity

White

58.1%

Hispanic or Latino

15.5%

Asian

11.2%

Black or African American

10.6%

Unknown

4.6%
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Foreign Languages Spoken

Spanish

30.6%

French

11.1%

Italian

8.3%

German

6.9%

Mandarin

5.6%

Russian

5.6%

Portuguese

5.6%

Chinese

5.6%

Korean

2.8%

Cantonese

2.8%

Japanese

2.8%

Telugu

1.4%

Marathi

1.4%

Hindi

1.4%

Bulgarian

1.4%

Albanian

1.4%

Greek

1.4%

Belarusian

1.4%

Macedonian

1.4%

Persian

1.4%
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Senior Market Analyst Education

Schools

New York University

12.3%

University of Phoenix

9.7%

Columbia University

6.5%

University of Texas at Austin

5.8%

Cornell University

5.2%

Northern Illinois University

5.2%

Arizona State University

4.5%

Pennsylvania State University

4.5%

University of Connecticut

4.5%

Boston University

4.5%

George Washington University

3.9%

Michigan State University

3.9%

Ohio State University

3.9%

Webster University

3.9%

University of Minnesota - Twin Cities

3.9%

Marquette University

3.9%

DePaul University

3.9%

Wayne State University

3.2%

Saint Louis University-

3.2%

University of North Texas

3.2%
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Majors

Business

33.0%

Finance

15.9%

Marketing

14.2%

Economics

5.8%

Management

4.9%

Communication

3.2%

Accounting

3.0%

Political Science

2.6%

Law

2.0%

Psychology

1.7%

Health Care Administration

1.6%

Public Relations

1.6%

Mathematics

1.6%

Real Estate

1.4%

International Business

1.3%

English

1.3%

International Relations

1.3%

Electrical Engineering

1.2%

Statistics

1.2%

Computer Science

1.0%
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Degrees

Masters

46.2%

Bachelors

37.1%

Other

7.3%

Certificate

3.1%

Doctorate

3.1%

Associate

2.9%

Diploma

0.2%

License

0.1%
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