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What does a senior market analyst do?

Updated January 8, 2025
9 min read
Quoted expert
Jill Koehler

A senior market analyst plays a vital role in a company's decision-making procedures. They spearhead the efforts that focus on gathering and analyzing data from the consumers and market, performing analytics, conducting extensive research and surveys, and studying customer feedback. Through their research findings, a senior market analyst develops guidelines, conclusions, and recommendations that will be a significant factor when making decisions for the company. Moreover, it is also their responsibility to determine future trends, develop sales models, study the competitor's activities, and prepare detailed reports about the market conditions.

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Senior market analyst responsibilities

Here are examples of responsibilities from real senior market analyst resumes:

  • Achieve greater transparency in reserve reporting and improve communication on loss modeling and reserve calculation methodologies by streamlining documentation procedures.
  • Develop complex data queries in SAS and SQL to identify market outcomes and/or market participantbehaviors that warrant further investigation and analysis.
  • Identify all critical methodologies to conduct predictive analysis via merging of SPSS numerous data files into a master database.
  • Provide research in EDI data transactions for process improvement and to uncover transactional issues running SQL queries against ERCOT databases.
  • Write requirements, shadow validation tools (mostly in SAS), create test data and test the settlement system.
  • Develop and present successful seasonal promotions by providing detail ROI assessment and optimizing the execution to allow customization at retail.
  • Develop Java parser under Thomson Reuters parser framework to facilitate automate data acquisition and onboarding.

Senior market analyst skills and personality traits

We calculated that 8% of Senior Market Analysts are proficient in PowerPoint, Portfolio, and Market Research. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.

We break down the percentage of Senior Market Analysts that have these skills listed on their resume here:

  • PowerPoint, 8%

    Used SPSS, Excel, PowerPoint, and other Office applications for analysis and reporting.

  • Portfolio, 5%

    Worked with financing facilities director for forecast modeling of pledged portfolio performance and compliance tracking.

  • Market Research, 5%

    Fostered retail and wholesale development by conducting market analysis and market research studies for a variety of development projects.

  • Data Analysis, 5%

    Collaborated with database specialists to improve quality and efficiency of data analysis process.

  • Visualization, 5%

    Mentored team on analytic approaches and data visualization.

  • Project Management, 4%

    Project management for decision support reporting systems required to support the business of pharmaceutical companies.

"powerpoint," "portfolio," and "market research" are among the most common skills that senior market analysts use at work. You can find even more senior market analyst responsibilities below, including:

Detail oriented. To carry out their duties, the most important skill for a senior market analyst to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Senior market analysts often use detail oriented in their day-to-day job, as shown by this real resume: "combined detailed market analysis with financial analysis to develop more comprehensive planning. "

Analytical skills. Many senior market analyst duties rely on analytical skills. "market research analysts must evaluate large amounts of data and information related to market conditions.," so a senior market analyst will need this skill often in their role. This resume example is just one of many ways senior market analyst responsibilities rely on analytical skills: "validate end user data quality and usability"

Communication skills. This is an important skill for senior market analysts to perform their duties. For an example of how senior market analyst responsibilities depend on this skill, consider that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a senior market analyst: "establish go-to market strategy, branding, customer experience and cross-team communication efforts throughout complex organization. ".

All senior market analyst skills

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Compare different senior market analysts

Senior market analyst vs. Analyst sales

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.

If we compare the average senior market analyst annual salary with that of an analyst sales, we find that analyst sales typically earn a $26,213 lower salary than senior market analysts make annually.Even though senior market analysts and analyst sales are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require market research, data analysis, and visualization in the day-to-day roles and responsibilities.

These skill sets are where the common ground ends though. The responsibilities of a senior market analyst are more likely to require skills like "powerpoint," "portfolio," "project management," and "digital marketing." On the other hand, a job as an analyst sales requires skills like "salesforce," "customer service," "strong analytical," and "pivot tables." As you can see, what employees do in each career varies considerably.

Analyst sales really shine in the finance industry with an average salary of $80,458. Comparatively, senior market analysts tend to make the most money in the finance industry with an average salary of $96,028.On average, analyst sales reach lower levels of education than senior market analysts. Analyst sales are 10.9% less likely to earn a Master's Degree and 1.0% less likely to graduate with a Doctoral Degree.

Senior market analyst vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

Marketing internship positions earn lower pay than senior market analyst roles. They earn a $65,046 lower salary than senior market analysts per year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both senior market analysts and marketing interns have skills such as "powerpoint," "market research," and "data analysis. "

In addition to the difference in salary, there are some other key differences worth noting. For example, senior market analyst responsibilities are more likely to require skills like "portfolio," "visualization," "project management," and "financial analysis." Meanwhile, a marketing internship has duties that require skills in areas such as "twitter," "instagram," "email campaigns," and "graphic design." These differences highlight just how different the day-to-day in each role looks.

Marketing interns earn a lower average salary than senior market analysts. But marketing interns earn the highest pay in the technology industry, with an average salary of $33,333. Additionally, senior market analysts earn the highest salaries in the finance with average pay of $96,028 annually.Average education levels between the two professions vary. Marketing interns tend to reach lower levels of education than senior market analysts. In fact, they're 15.7% less likely to graduate with a Master's Degree and 1.0% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for senior market analysts in the next 3-5 years?

Jill KoehlerJill Koehler LinkedIn profile

Associate Dean, Career Development and Part-Time Faculty, Quinnipiac University

Yes, of course, the coronavirus pandemic will have an enduring impact, but that's not to say it is a long-term negative. As an eternal optimist, I think the coronavirus pandemic will continue to teach graduates skills that they may not otherwise have learned at this stage in their careers. Landing a job in an epidemic has taught students the value of being scrappy, doing hardcore research, using their network, and thinking outside the box to land a position. Life is not always fair, and that is the harsh reality. Graduates cannot control what is happening around them; they can only control how they respond. For the Class of 2019, it seemed as though jobs were falling out of the trees, but sadly that is not the case for the Class of 2020. Many graduates had jobs rescinded; others were postponed or never received, and here is where showing unwavering determination makes all the difference. There is no time for a pity party, only time to move forward with their best selves, while showing agility and grit that will pay them tenfold.
Lastly, many employers have been forced by the pandemic to realize the undeniable benefits of employees working remotely, either part-time or full-time, and recent graduates have to quickly pivot and successfully embrace the virtual world of work. If structured strategically, working remotely can cut down on business overhead. It can open up workforce options (including expertise, diversity, etc.), without employee geographical location being a part of the equation, and potentially expanding business opportunities to a much broader area. The employees also glean benefits as remote work reduces commuting time and expense; it allows for more significant job opportunities nationwide and can add to one's overall quality of life. There will always be businesses that require an on-site workforce, but in cases where there is flexibility, there is a new opportunity.

Senior market analyst vs. Data analyst internship

A data analyst internship involves a trainee who wants to gain working experience in the field of information technology (IT) by assisting data analyst professionals. Data analyst interns should examine information using data analysis tools so that they can help their employers make important decisions by identifying various facts and trends. They write reports and present them to the management to provide new insights about new trends and areas for improvement. Data analyst interns can find work in areas such as banks, specialist software development companies, and consultancies.

An average data analyst internship eans a lower salary compared to the average salary of senior market analysts. The difference in salaries amounts to data analyst interns earning a $56,554 lower average salary than senior market analysts.Using the responsibilities included on senior market analysts and data analyst interns resumes, we found that both professions have similar skill requirements, such as "market research," "data analysis," and "visualization.rdquo;

Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior market analyst resumes include skills like "powerpoint," "portfolio," "project management," and "market analysis," whereas a data analyst internship is more likely to list skills in "java," "python," "power bi," and "data analytics. "

Data analyst interns make a very good living in the technology industry with an average annual salary of $47,252. On the other hand, senior market analysts are paid the highest salary in the finance industry, with average annual pay of $96,028.Most data analyst interns achieve a similar degree level compared to senior market analysts. For example, they're 1.1% more likely to graduate with a Master's Degree, and 0.5% more likely to earn a Doctoral Degree.

Senior market analyst vs. Marketing coordinator

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Marketing coordinators tend to earn a lower pay than senior market analysts by an average of $46,980 per year.While both senior market analysts and marketing coordinators complete day-to-day tasks using similar skills like powerpoint, market research, and project management, the two careers vary in some skills.

Even though a few skill sets overlap between senior market analysts and marketing coordinators, there are some differences that are important to note. For one, a senior market analyst might have more use for skills like "portfolio," "data analysis," "visualization," and "market analysis." Meanwhile, some responsibilities of marketing coordinators require skills like "customer service," "email campaigns," "graphic design," and "data entry. "

In general, marketing coordinators earn the most working in the technology industry, with an average salary of $53,831. The highest-paying industry for a senior market analyst is the finance industry.The average resume of marketing coordinators showed that they earn lower levels of education compared to senior market analysts. So much so that theyacirc;euro;trade;re 14.7% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 1.1%.

Types of senior market analyst

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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