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Working as a Senior Market Manager

Senior market managers are the beating heart of the marketing department. Their purpose is to oversee that the marketing department staff are performing their functions properly. That function is the promotion of the company's product and services to the public. They need to motivate their team and encourage them to find creative and innovative methods to market the product.

Some of the responsibilities that they perform in this capacity include conducting market research and finding out current trends or tapping into niche markets. Moreover, they implement different marketing strategies to find the best one and conduct performance analysis to ensure that all personnel are contributing their fair share to the company. Essential skills required to successfully execute these duties include leadership, creative problem solving, interpersonal, motivational, and communication.

To qualify for this position, they need at least a bachelor's degree in business administration or a related field; although, companies prefer to hire individuals with a master's degree. The average hourly pay for this position is $68.14, which amounts to over $141,000 annually. The career is expected to grow in the near future and create new job opportunities across the United States.

There is more than meets the eye when it comes to being a senior market manager. For example, did you know that they make an average of $68.14 an hour? That's $141,722 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Senior Market Manager Do

There are certain skills that many senior market managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

When it comes to the most important skills required to be a senior market manager, we found that a lot of resumes listed 20.2% of senior market managers included market research, while 8.9% of resumes included project management, and 7.1% of resumes included business development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the senior market manager job title. But what industry to start with? Most senior market managers actually find jobs in the technology and manufacturing industries.

How To Become a Senior Market Manager

If you're interested in becoming a senior market manager, one of the first things to consider is how much education you need. We've determined that 45.4% of senior market managers have a bachelor's degree. In terms of higher education levels, we found that 43.0% of senior market managers have master's degrees. Even though most senior market managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a senior market manager. When we researched the most common majors for a senior market manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior market manager resumes include high school diploma degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a senior market manager. In fact, many senior market manager jobs require experience in a role such as market manager. Meanwhile, many senior market managers also have previous career experience in roles such as sales representative or market research manager.

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Average Salary$141,722
Job Growth Rate8%

Senior Market Manager Career Paths

Top Careers Before Senior Market Manager

Top Careers After Senior Market Manager

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Average Salary for a Senior Market Manager

Senior Market Managers in America make an average salary of $141,722 per year or $68 per hour. The top 10 percent makes over $188,000 per year, while the bottom 10 percent under $106,000 per year.
Average Salary
$141,722

Best Paying Cities

City
Average Salary
New York, NY
Salary Range119k - 202k$155k$155,132
Minneapolis, MN
Salary Range118k - 198k$153k$153,135
San Francisco, CA
Salary Range117k - 199k$153k$152,897
McLean, VA
Salary Range117k - 196k$152k$151,895
Bridgewater, NJ
Salary Range115k - 196k$151k$150,836
Bothell, WA
Salary Range113k - 175k$141k$140,923
$67k
$202k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Senior Market Manager | Lodging
Senior Market Manager | Lodging
Hotel Engine
Hotel Engine
01/23/2021
01/23/2021
$85,00001/23/2021
$85,000
SR. Market Insights Manager
SR. Market Insights Manager
Burtch Works
Burtch Works
03/02/2020
03/02/2020
$110,00003/02/2020
$110,000
Senior Market Manager
Senior Market Manager
Red Hare Brewing Co
Red Hare Brewing Co
09/14/2019
09/14/2019
$100,00009/14/2019
$100,000
Senior Market Analytics and Strategy Manager
Senior Market Analytics and Strategy Manager
Genentech USA, Inc.
Genentech USA, Inc.
08/14/2019
08/14/2019
$131,30008/14/2019
$131,300
Senior Manager, Market Research
Senior Manager, Market Research
Activision Blizzard Media, LLC
Activision Blizzard Media, LLC
06/27/2019
06/27/2019
$156,00006/27/2019
$156,000
See More Recent Salaries

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Senior Market Manager Demographics

Gender

male

61.1 %

female

35.4 %

unknown

3.5 %

Ethnicity

White

73.3 %

Hispanic or Latino

10.8 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

45.0 %

French

15.0 %

Portuguese

10.0 %
See More Demographics

Senior Market Manager Education

Majors

Business
32.9 %
Marketing
17.9 %
Finance
10.3 %

Degrees

Bachelors

45.4 %

Masters

43.0 %

Certificate

4.3 %

Top Colleges for Senior Market Managers

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

5. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

6. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

7. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

10. SUNY at Binghamton

Vestal, NY • Public

In-State Tuition
$9,808
Enrollment
13,990
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Senior Market Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 20.2% of senior market managers listed market research on their resume, but soft skills such as creativity and interpersonal skills are important as well.

Best States For a Senior Market Manager

Some places are better than others when it comes to starting a career as a senior market manager. The best states for people in this position are West Virginia, Rhode Island, New York, and Minnesota. Senior market managers make the most in West Virginia with an average salary of $159,642. Whereas in Rhode Island and New York, they would average $157,332 and $149,689, respectively. While senior market managers would only make an average of $148,627 in Minnesota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Senior Market Manager Jobs:
159
Highest 10% Earn:
$237,000
Location Quotient:
1.31
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Senior Market Manager Jobs:
2,862
Highest 10% Earn:
$229,000
Location Quotient:
1.59
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Minnesota

Total Senior Market Manager Jobs:
674
Highest 10% Earn:
$226,000
Location Quotient:
0.86
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Senior Market Manager Employers

1. American Cancer Society
4.4
Avg. Salary: 
$123,113
Senior Market Managers Hired: 
35+
2. Sanofi US
4.8
Avg. Salary: 
$120,077
Senior Market Managers Hired: 
16+
3. Genentech
4.4
Avg. Salary: 
$142,803
Senior Market Managers Hired: 
15+
4. Kellogg's
4.8
Avg. Salary: 
$119,272
Senior Market Managers Hired: 
13+
5. Pfizer
4.8
Avg. Salary: 
$144,870
Senior Market Managers Hired: 
12+
6. Procter & Gamble
4.8
Avg. Salary: 
$124,701
Senior Market Managers Hired: 
11+

Senior Market Manager Videos

Updated October 2, 2020