Senior market managers are the beating heart of the marketing department. Their purpose is to oversee that the marketing department staff are performing their functions properly. That function is the promotion of the company's product and services to the public. They need to motivate their team and encourage them to find creative and innovative methods to market the product.
Some of the responsibilities that they perform in this capacity include conducting market research and finding out current trends or tapping into niche markets. Moreover, they implement different marketing strategies to find the best one and conduct performance analysis to ensure that all personnel are contributing their fair share to the company. Essential skills required to successfully execute these duties include leadership, creative problem solving, interpersonal, motivational, and communication.
To qualify for this position, they need at least a bachelor's degree in business administration or a related field; although, companies prefer to hire individuals with a master's degree. The average hourly pay for this position is $68.14, which amounts to over $141,000 annually. The career is expected to grow in the near future and create new job opportunities across the United States.
There is more than meets the eye when it comes to being a senior market manager. For example, did you know that they make an average of $68.14 an hour? That's $141,722 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many senior market managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
When it comes to the most important skills required to be a senior market manager, we found that a lot of resumes listed 20.2% of senior market managers included market research, while 8.9% of resumes included project management, and 7.1% of resumes included business development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the senior market manager job title. But what industry to start with? Most senior market managers actually find jobs in the technology and manufacturing industries.
If you're interested in becoming a senior market manager, one of the first things to consider is how much education you need. We've determined that 45.4% of senior market managers have a bachelor's degree. In terms of higher education levels, we found that 43.0% of senior market managers have master's degrees. Even though most senior market managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a senior market manager. When we researched the most common majors for a senior market manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior market manager resumes include high school diploma degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a senior market manager. In fact, many senior market manager jobs require experience in a role such as market manager. Meanwhile, many senior market managers also have previous career experience in roles such as sales representative or market research manager.