Senior market managers are the beating heart of the marketing department. Their purpose is to oversee that the marketing department staff are performing their functions properly. That function is the promotion of the company's product and services to the public. They need to motivate their team and encourage them to find creative and innovative methods to market the product.
Some of the responsibilities that they perform in this capacity include conducting market research and finding out current trends or tapping into niche markets. Moreover, they implement different marketing strategies to find the best one and conduct performance analysis to ensure that all personnel are contributing their fair share to the company. Essential skills required to successfully execute these duties include leadership, creative problem solving, interpersonal, motivational, and communication.
To qualify for this position, they need at least a bachelor's degree in business administration or a related field; although, companies prefer to hire individuals with a master's degree. The average hourly pay for this position is $68.14, which amounts to over $141,000 annually. The career is expected to grow in the near future and create new job opportunities across the United States.
Senior Market Manager Overview
Working as a Senior Market Manager
There is more than meets the eye when it comes to being a senior market manager. For example, did you know that they make an average of $68.14 an hour? That's $141,722 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
What Does a Senior Market Manager Do
There are certain skills that many senior market managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
When it comes to the most important skills required to be a senior market manager, we found that a lot of resumes listed 20.2% of senior market managers included market research, while 8.9% of resumes included project management, and 7.1% of resumes included business development. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the senior market manager job title. But what industry to start with? Most senior market managers actually find jobs in the technology and manufacturing industries.
How To Become a Senior Market Manager
If you're interested in becoming a senior market manager, one of the first things to consider is how much education you need. We've determined that 45.4% of senior market managers have a bachelor's degree. In terms of higher education levels, we found that 43.0% of senior market managers have master's degrees. Even though most senior market managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a senior market manager. When we researched the most common majors for a senior market manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior market manager resumes include high school diploma degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a senior market manager. In fact, many senior market manager jobs require experience in a role such as market manager. Meanwhile, many senior market managers also have previous career experience in roles such as sales representative or market research manager.
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Senior Market Manager Career Paths
In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of senior manager you might progress to a role such as marketing director eventually. Later on in your career, you could end up with the title regional marketing director.
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Tell us your goals and we'll match you with the rights job to get there.
Average Salary for a Senior Market Manager
Best Paying Cities
Recently Added Salaries
Job TitleCompany  | Company | Start Date | Salary |
|---|---|---|---|
Hotel Engine Senior Market Manager | Lodging Senior Market Manager | Lodging | Hotel Engine Hotel Engine | 01/23/2021 01/23/2021 | $85,00001/23/2021 $85,000 |
Burtch Works SR. Market Insights Manager SR. Market Insights Manager | Burtch Works Burtch Works | 03/02/2020 03/02/2020 | $110,00003/02/2020 $110,000 |
Red Hare Brewing Co Senior Market Manager Senior Market Manager | Red Hare Brewing Co Red Hare Brewing Co | 09/14/2019 09/14/2019 | $100,00009/14/2019 $100,000 |
Genentech USA, Inc. Senior Market Analytics and Strategy Manager Senior Market Analytics and Strategy Manager | Genentech USA, Inc. Genentech USA, Inc. | 08/14/2019 08/14/2019 | $131,30008/14/2019 $131,300 |
Activision Blizzard Media, LLC Senior Manager, Market Research Senior Manager, Market Research | Activision Blizzard Media, LLC Activision Blizzard Media, LLC | 06/27/2019 06/27/2019 | $156,00006/27/2019 $156,000 |
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Top Colleges for Senior Market Managers
1. University of Georgia
Athens, GA • Public
2. University of Wisconsin - Madison
Madison, WI • Public
3. University of Minnesota - Twin Cities
Minneapolis, MN • Public
4. Purdue University
West Lafayette, IN • Public
5. Howard University
Washington, DC • Private
6. Ohio State University
Columbus, OH • Public
7. University of Texas at Austin
Austin, TX • Public
8. University of Southern California
Los Angeles, CA • Private
9. University of Pennsylvania
Philadelphia, PA • Private
10. SUNY at Binghamton
Vestal, NY • Public
Top Skills For a Senior Market Manager
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 20.2% of senior market managers listed market research on their resume, but soft skills such as creativity and interpersonal skills are important as well.
- Market Research, 20.2%
- Project Management, 8.9%
- Business Development, 7.1%
- Competitive Intelligence, 5.2%
- Market Insights, 4.7%
- Other Skills, 53.9% See All Senior Market Manager Skills
Best States For a Senior Market Manager
Some places are better than others when it comes to starting a career as a senior market manager. The best states for people in this position are West Virginia, Rhode Island, New York, and Minnesota. Senior market managers make the most in West Virginia with an average salary of $159,642. Whereas in Rhode Island and New York, they would average $157,332 and $149,689, respectively. While senior market managers would only make an average of $148,627 in Minnesota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Rhode Island
$157,333
Avg. Salary
2. New York
$149,689
Avg. Salary
3. Minnesota
$148,627
Avg. Salary
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