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Become A Senior Market Manager

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Working As A Senior Market Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $131,000

    Average Salary

What Does A Senior Market Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Senior Market Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Senior Market Manager Jobs

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Help others decide if this is a good career for them

Average Length of Employment
Market Director 3.3 years
Market Manager 3.3 years
Top Careers Before Senior Market Manager
Manager 5.9%
Consultant 3.3%
Top Careers After Senior Market Manager
Consultant 6.0%
Director 5.7%
Principal 4.4%

Do you work as a Senior Market Manager?

Average Yearly Salary
$131,000
View Detailed Salary Report
$88,000
Min 10%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$131,000
Median 50%
$195,000
Max 90%
Best Paying Company
Citi
Highest Paying City
Seattle, WA
Highest Paying State
Washington
Avg Experience Level
3.7 years
How much does a Senior Market Manager make at top companies?
The national average salary for a Senior Market Manager in the United States is $131,855 per year or $63 per hour. Those in the bottom 10 percent make under $88,000 a year, and the top 10 percent make over $195,000.

Real Senior Market Manager Salaries

Job Title Company Location Start Date Salary
Senior Manager 2, Market Insights Deloitte Services LP Stamford, CT Jul 16, 2014 $232,900
FSO TAX Senior Managers-Banking & Capital Markets Ernst & Young U.S. LLP New York, NY Feb 06, 2015 $218,774
Senior Finanical Markets Risk Manager Swiss Re Financial Services Corporation New York, NY Oct 01, 2009 $175,000
Senior Market Manager Genuine Parts Company Atlanta, GA Nov 14, 2012 $173,000
Senior Market Planning Manager Genentech USA South San Francisco, CA Sep 30, 2013 $171,955
Senior Manager Market Research Abbvie Inc. North Chicago, IL Oct 16, 2014 $165,750
Senior Manager Market Research Abbvie Inc. Mettawa, IL Jan 07, 2016 $157,304
Senior Market Planning Manager Genentech USA South San Francisco, CA Apr 22, 2015 $153,000 -
$225,400
Senior Market Planning Manager Genentech USA South San Francisco, CA May 02, 2015 $153,000 -
$225,400
Senior Market Planning Manager Genentech, Inc. South San Francisco, CA Dec 31, 2012 $150,231
SR. Manager, Market Development Illumina, Inc. San Diego, CA Jan 10, 2016 $145,850 -
$171,507
Senior Manager, Market Research Novo Nordisk Inc. Plainsboro, NJ May 03, 2013 $145,700
Senior Manager, Market Research Novo Nordisk Inc. Plainsboro, NJ Apr 04, 2014 $145,700
Senior Manager, Managed Market Performance Analyti Sanofi-Aventis U.S. Inc. Bridgewater, NJ Dec 11, 2010 $143,431
SR. Manager, Market Development Illumina, Inc. San Diego, CA Jun 18, 2015 $142,376 -
$162,376
Senior Market Manager Tripadvisor LLC Newton, MA Oct 31, 2014 $142,064 -
$163,400
Senior Manager, Market Research Avon Products, Inc. Miami, FL Jan 22, 2016 $140,000
Market Risk Senior Manager Citibank, N.A. Islandia, NY Jan 09, 2016 $140,000
Senior Manager, Capital Markets Capital One Services, LLC McLean, VA Nov 13, 2014 $132,900 -
$174,000
Senior Manager, Capital Markets Capital One Services, LLC McLean, VA Dec 24, 2012 $132,900 -
$174,000
Senior Manager, Treasury Capital Market Marsh & McLennan Companies, Inc. New York, NY Sep 22, 2015 $125,133 -
$140,000
Senior Manager, Capital Markets Capital One Services, LLC McLean, VA Nov 13, 2011 $124,384 -
$153,200
Senior Manager, Treasury Capital Market Marsh & McLennan Co. New York, NY Jun 20, 2016 $124,093 -
$140,000
Senior Manager Market Research UCB, Inc. Smyrna, GA Jan 11, 2016 $120,000 -
$140,000
Senior Manager, Secondary Market Research Sanofi-Aventis U.S. Inc. Bridgewater, NJ Mar 01, 2010 $119,662
Senior Manager, Global Emerging Markets Baker & McKenzie Global Services LLC Chicago, IL Jan 01, 2013 $118,606

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Top Skills for A Senior Market Manager

  1. New Product Development
  2. Product Strategy
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Develop new business and manage new product development project with multinational customers.
  • Developed revenue growth and relationship improvement plans for agreed upon targets.
  • Participated on the Obesity international market research team based in Germany and communicated key primary and secondary research results.
  • Executed an 18-country purchase process (quantitative) study that led a +12% market share in EMEA and LATAM.
  • Accomplished Business Development/Capture/Proposal Manager - Analyzed opportunities and developed new

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Average Salary:

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Top 10 Best States for Senior Market Managers

  1. New York
  2. Colorado
  3. Virginia
  4. Rhode Island
  5. New Jersey
  6. Washington
  7. Delaware
  8. Arkansas
  9. District of Columbia
  10. California
  • (2,862 jobs)
  • (998 jobs)
  • (1,231 jobs)
  • (159 jobs)
  • (1,168 jobs)
  • (1,926 jobs)
  • (86 jobs)
  • (175 jobs)
  • (278 jobs)
  • (7,582 jobs)

Senior Market Manager Demographics

Gender

Male

56.3%

Female

34.9%

Unknown

8.8%
Ethnicity

White

61.3%

Hispanic or Latino

13.5%

Black or African American

10.8%

Asian

10.3%

Unknown

4.1%
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Foreign Languages Spoken

Spanish

45.0%

French

15.0%

Portuguese

10.0%

Mandarin

7.5%

German

5.0%

Japanese

5.0%

Italian

5.0%

Chinese

2.5%

Russian

2.5%

Korean

2.5%
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Senior Market Manager Education

Schools

University of Phoenix

10.5%

University of Chicago

7.5%

Michigan State University

6.8%

Pennsylvania State University

6.8%

Northwestern University

6.0%

University of Texas at Austin

5.3%

DePaul University

5.3%

Illinois State University

4.5%

University of Pennsylvania

4.5%

Northern Kentucky University

4.5%

University of Florida

4.5%

Duke University

4.5%

New York University

3.8%

Fairleigh Dickinson University

3.8%

Georgia State University

3.8%

University of Southern California

3.8%

Cornell University

3.8%

Purdue University

3.8%

Cleveland State University

3.8%

University of Minnesota - Twin Cities

3.0%
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Majors

Business

34.7%

Marketing

20.7%

Finance

8.5%

Management

7.4%

Communication

3.2%

Accounting

3.2%

Psychology

3.1%

Computer Science

2.6%

Political Science

2.4%

Journalism

1.9%

Economics

1.9%

English

1.5%

International Business

1.2%

Electrical Engineering

1.2%

Statistics

1.2%

Public Relations

1.2%

Project Management

1.0%

Counseling Psychology

1.0%

Health Care Administration

1.0%

International Relations

1.0%
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Degrees

Masters

42.4%

Bachelors

42.3%

Other

9.3%

Associate

2.0%

Certificate

1.9%

Doctorate

1.9%

License

0.1%
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