How to hire a senior market manager

How to hire a senior market manager, step by step

Here's a step-by-step senior market manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior market manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior market manager
• Step 8: Go through the hiring process checklist

What does a senior market manager do?

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1. Identify your hiring needs

   First, determine the employments status of the senior market manager you need to hire. Certain senior market manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior market manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior market managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents senior market manager salaries for various positions.

   Type of Senior Market Manager	Description	Hourly rate
   Senior Market Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$41-87
   Manager, Strategy	A strategy manager is a professional who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry... Show more	$37-73
   Brand Manager	A brand manager is a professional responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products... Show more	$34-62

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Market Research
   • Project Management
   • Business Development
   • Market Insights
   • Digital Marketing
   • Market Strategy
   • Macro
   • Cycle Management
   • Competitive Intelligence
   • Cash Management
   • Market Trends
   • Risk Management
   • Market Intelligence
   • Primary Research

   Check all skills

   Responsibilities:

   • Lead a team of product managers and product marketing managers responsible for enterprise SAAS applications.
   • Consult with many departments to define requirements and manage project timeline and training for a new sales visualization tool.
   • Manage a product team responsible for defining technical requirements, consulting, and QA for various new messaging products.
   • Manage international SaaS product strategies and their globally disperse product teams.
   • Lead global project to commercialize expand portfolio of adhesive utilizing company synergies to establish a strong, highly-competitive distribution channel.
   • Define KPIs, metrics, systems and data processes for the business.

   More senior market manager duties

3. Make a budget

   Including a salary range in your senior market manager job description is a great way to entice the best and brightest candidates. A senior market manager salary can vary based on several factors:

   • Location. For example, senior market managers' average salary in florida is 44% less than in rhode island.
   • Seniority. Entry-level senior market managers earn 52% less than senior-level senior market managers.
   • Certifications. A senior market manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a senior market manager's salary.

   Average senior market manager salary

   $124,964yearly

   $60.08 hourly rate

   ---

   Entry-level senior market manager salary

   $86,000 yearly salary

   Updated December 16, 2025

   Average senior market manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$150,047	$72
   2	New York	$137,952	$66
   3	New Jersey	$137,011	$66
   4	Pennsylvania	$135,619	$65
   5	Washington	$135,289	$65
   6	Virginia	$131,678	$63
   7	Massachusetts	$130,158	$63
   8	Connecticut	$128,495	$62
   9	North Carolina	$123,914	$60
   10	Texas	$122,827	$59
   11	Maryland	$120,544	$58
   12	Arizona	$119,638	$58
   13	Ohio	$118,840	$57
   14	District of Columbia	$116,034	$56
   15	Utah	$115,821	$56
   16	Georgia	$113,969	$55
   17	Illinois	$113,698	$55
   18	Michigan	$105,626	$51
   19	Indiana	$104,092	$50
   20	Missouri	$98,574	$47

   Average senior market manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Baker McKenzie	$183,101	$88.03
   2	Pattern Energy Group	$167,720	$80.63	7
   3	Exelixis	$164,077	$78.88	8
   4	Airbnb	$163,067	$78.40	8
   5	Citi	$160,350	$77.09	22
   6	Ernst & Young	$154,946	$74.49	187
   7	Sumitomo Mitsui Financial Group	$154,298	$74.18
   8	Apple	$154,087	$74.08	50
   9	Genentech	$152,194	$73.17	13
   10	Biogen	$151,500	$72.84	5
   11	CLEAResult	$151,176	$72.68	5
   12	Atlassian	$150,610	$72.41	38
   13	ServiceNow	$148,441	$71.37	93
   14	Pwc	$147,024	$70.68	885
   15	MUFG EMEA	$145,842	$70.12
   16	ICF	$145,352	$69.88	2
   17	LinkedIn	$145,009	$69.72	34
   18	Accenture	$144,119	$69.29	580
   19	Incyte	$141,677	$68.11	1
   20	Invesco	$139,968	$67.29	6

4. Writing a senior market manager job description

   A senior market manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a senior market manager job description:

   Senior market manager job description example

   The Sr. Manager, U.S. Market Access works collaboratively across the U.S. Market Access teams to project manage and execute on operations, contracting, and reporting needs for Exondys 51, Vyondys 53, Amondys 45, and future products. This role is dedicated to providing business support to our access field teams and home office access counterparts.
   Primary Responsibilities Include:
   Partners closely with the Executive Director, Payer Access & Reimbursement to prioritize all access team initiatives, special projects, and business requests from field teams including the National Accounts team and the Market Access and Reimbursement team.Manages the Access team's contract submissions and contract processes.Provides market access insights across products by leveraging knowledge of the access landscape and partnering closely with Patient Operations & Analytics, Commercial Operations and Analytics, and Commercial IT to ensure accuracy and consistency across Sarepta's reporting suite.Provides reporting and insights support for the broader Access team; creates PowerPoint slides and develops metrics to support quarterly business reviews internally and develops business presentations for external use with sites and payers.Acts in complete & total compliance with all laws, regulations and Sarepta policies.Additional responsibilities and decision support as needed to support the U.S. Commercial organization.
   
   Desired Education and Skills:
   Bachelor's Degree required; general business, health sciences, public health, public policy or related field of study preferred.7+ years of experience in biopharma, with at least 2 years in a patient/access focused role; Reimbursement experience preferred.Patient centric focus with team player attitude.Detail oriented and highly organized.Ability to multi-task in a fast-paced environment.Strong listening, verbal and written communications skills.
   
   This position is hybrid, you will be expected to work on site at one of Sarepta's facilities in the United States and/or attend Company-sponsored in-person events from time to time. Candidates should be aware that Sarepta currently maintains a policy requiring all US-based employees to be fully vaccinated against COVID-19 in order to work on site. Sarepta is an equal opportunity employer and will provide a reasonable accommodation to those unable to be vaccinated where it is not an undue hardship to the company to do so as provided under federal, state, and local law.
   
   Candidates must be authorized to work in the U.S.
   Sarepta Therapeutics offers a competitive compensation and benefit package.
   Sarepta Therapeutics is an Equal Opportunity/Affirmative Action employer and participates in e-Verify.

   Copy this example

   

5. Post your job

   There are a few common ways to find senior market managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your senior market manager job on Zippia to find and recruit senior market manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting senior market managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior market manager

   Once you've decided on a perfect senior market manager candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new senior market manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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