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Senior market manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Davide , Ph.D. Bolchini Ph.D.,

Matthew Lopresti

Below we've compiled a list of the most critical senior market manager skills. We ranked the top skills for senior market managers based on the percentage of resumes they appeared on. For example, 12.8% of senior market manager resumes contained market research as a skill. Continue reading to find out what skills a senior market manager needs to be successful in the workplace.

15 senior market manager skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how senior market managers use market research:

Participated on the Obesity international market research team based in Germany and communicated key primary and secondary research results.
Allocated market research/market data services budget and strengthened contracting/project relationships across 50 different primary research and secondary data vendors.

2. Project Management

Here's how senior market managers use project management:

Establish and maintain collaborative strategic relationships with key community and corporate stakeholders taking lead responsibility on project management and execution.
Project management of remotely located production facilities including international communications, logistics, and production planning and line utilization.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how senior market managers use business development:

Accomplished Business Development/Capture/Proposal Manager - Analyzed opportunities and developed new
Managed US-based sales, marketing and business development activities in support of emerging telecommunications markets in South East Asia.

4. Market Insights

Here's how senior market managers use market insights:

Provide market insights and develop pull-through strategies to achieve financial goals.
Developed and maintained market insights reporting system.

5. Digital Marketing

Here's how senior market managers use digital marketing:

Develop Digital Marketing Measurement best practices by piloting new tools and techniques which were adopted by the US businesses.
Managed digital marketing program to support growth plan in both new and existing markets of operation.

6. Market Strategy

Here's how senior market managers use market strategy:

Award winner in developing overall managed market strategy.
Collaborated cross-functionally in go-to-market strategy and planning.

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7. Macro

Here's how senior market managers use macro:

Evaluate and formulate views on strategic asset classes and develop forward looking risk/return/correlation assumptions incorporating broad macro investment themes.
Network with fellow students and discuss events in the macro and micro environment.

8. Cycle Management

Here's how senior market managers use cycle management:

Manage staff of 3 product managers responsible for product launch, pricing, configuration, lifecycle management and competitive analysis.
Complete lifecycle management - from inception to launch, delivery and sunset.

9. Competitive Intelligence

Competitive intelligence denotes the activity of describing, collecting, analyzing, and spreading intelligence concerning goods or products, services, customers, competitors, and any factor that enables the managers and executives to make a strategic decision for a company.

Here's how senior market managers use competitive intelligence:

Analyzed data, tracked competitive intelligence and recommended new market segments to senior leadership.
Provided competitive intelligence and market runway for key revenue-generating products.

10. Cash Management

Here's how senior market managers use cash management:

Teamed with relationship/sale, identified leads and structured cash management solutions.
Performed cash management implementations and customer service.

11. Market Trends

Here's how senior market managers use market trends:

Analyzed customer needs, competitor products, and market trends, leveraging findings to inform product direction and development.
Demonstrated leadership as a desktop product expert by researching competitive intelligence, tracking market trends and analyzing emerging threats and opportunities.

12. Risk Management

Risk management is the method of recognizing, evaluating, and managing risks to an organization's resources and profits. Financial insecurity, regulatory liability, strategic management mistakes, incidents, and natural hazards are just some of the challenges or dangers that could arise. For digitalized businesses, IT security vulnerabilities and data-related threats, as well as risk management techniques to mitigate them, have become top priorities.

Here's how senior market managers use risk management:

Lead implementation of market risk management reporting infrastructure.
Helped formulate risk management, credit, and other policies for new initiatives.

13. Market Intelligence

Here's how senior market managers use market intelligence:

Collected and presented weekly market intelligence reports around key carrier and competitive activity.
Provided market intelligence to develop an integrated marketing plan for diversity markets.

14. Primary Research

Primary research is a type of study wherein the researcher, marketing research analyst, and other related professionals conduct and execute the analysis. This means that it involves a direct source of information through an interview process, survey forms, questionnaires, focus group discussion, observation, and other research methods.

Here's how senior market managers use primary research:

Utilized secondary research to augment findings from primary research conducted.
Directed primary research on product positioning, marketplace offers, message effectiveness and new product concepts.

15. Channel Marketing

Here's how senior market managers use channel marketing:

Led cross-functional team to implement UNICA campaign management tool for multichannel marketing and operation program.
Analyzed hospital client markets and capabilities to develop cross-channel marketing recommendations designed to grow service line revenue and improve population health.

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What skills help Senior Market Managers find jobs?

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What skills stand out on senior market manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What senior market manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a senior market manager stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

Do you want to know more?

List of senior market manager skills to add to your resume

The most important skills for a senior market manager resume and required skills for a senior market manager to have include:

Market Research
Project Management
Business Development
Market Insights
Digital Marketing
Market Strategy
Macro
Cycle Management
Competitive Intelligence
Cash Management
Market Trends
Risk Management
Market Intelligence
Primary Research
Channel Marketing
Product Development

Value Proposition
Marketing Mix
Medicare
Customer Satisfaction
Product Management
Market Analysis
Business Cases
Direct Reports
Revenue Growth
Competitive Landscape
ROI
Integrated Marketing
Develop Team
Leveraged
CRM
Marketing Campaigns

Pricing Strategy
R
Marketing Analytics
Strategic Direction
Strategic Partnerships
Relationship Management
Competitive Analysis
Sales Training
Product Line
Securities
Trade Shows
Brand Management
Strategic Plan
Consumer Insights
Treasury

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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