How To Become A Senior Market Research Analyst: What It Is and Career Path

What is a senior market research analyst and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Erik Johnson Ph.D.,

Dr. Anne Paulet Ph.D.

As the name suggests, the chief duty of a senior market research analyst is to conduct research and analyze markets to provide data and strategies that will help companies achieve their goals. That said, senior market research analysts play a significant role in the success of a company, particularly when it comes to its marketing campaigns.

Generally, the duties of a senior market research analyst revolve around conducting market research, analyzing business trends, identifying new business opportunities, and developing new strategies to optimize operations, as well as modifying existing ones.

Like any other analyst position, a four-year degree is required to qualify for this role. For a senior market research analyst role, the ideal background is in business, marketing, economics, or something similar. On top of education, this position also requires extensive experience in the industry, ideally in a leadership position as well.

Given the requirements and duties of a senior market research analyst, the salary of $77,000 a year, on average, makes sense.

What general advice would you give to a senior market research analyst?

Erik Johnson Ph.D.

Assistant Professor of Economics, Carthage College

Economics gives you a set of tools to analyze a variety of policy and business problems. However, determining which tools to apply in which situation requires that you learn the industry, you are working from top to bottom. When you begin a new job in a new field, be sure to do everything you can to understand how the organization and the industry work to understand the primary incentives that everyone faces. One right way to do this is to make as many connections within the company you are working for as possible, and always be on the lookout for new opportunities within the company and how they can help you learn more. Moreover, do your best to ensure that a significant portion of your job involves some creative endeavors, such as economic modeling or building tools for yourself or others to use. As computing power continues to become cheaper, and artificial intelligence becomes more advanced, relatively repetitive tasks become more comfortable and easier to automate. Therefore, you will have less job security. Creative tasks, such as modeling and tool building, are difficult to automate and are more likely to provide you with more satisfaction.

ScoreSenior Market Research AnalystUS Average

Salary

6.9

Avg. Salary $88,261

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.15%

Black or African American 4.72%

Hispanic or Latino 11.21%

Unknown 4.88%

White 64.91%

Gender

female 50.67%

male 49.33%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a senior market research analyst

Explore senior market research analyst education requirements

Most common senior market research analyst degrees

Bachelor's

73.2 %

Master's

21.4 %

Associate

3.4 %

Start to develop specific senior market research analyst skills

Skills	Percentages
Data Analysis	6.76%
PowerPoint	6.12%
SPSS	5.58%
Tableau	5.49%
Market Research	4.59%

Complete relevant senior market research analyst training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior market research analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior market research analyst based on U.S. Bureau of Labor Statistics data and data from real senior market research analyst resumes.

Research senior market research analyst duties and responsibilities

Manage research department employees and resources, operational budget preparation and oversight.
Make periodic educational presentations to coworkers using PowerPoint; create SalesQuest custom slide template for PowerPoint.
Develop understanding of SEO practice and methodology- including architectural and design competencies, content, and off-page lining and promotion understanding.
Create budgetary protocol and project proposals that are successfully implement by Bloomberg.

Get senior market research analyst experience

Generally, it takes 4-6 years to become a senior market research analyst. The most common roles before becoming a senior market research analyst include market research analyst, research analyst team lead and research assistant.

Prepare your senior market research analyst resume

When your background is strong enough, you can start writing your senior market research analyst resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a senior market research analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable senior market research analyst resume templates

Build a professional senior market research analyst resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your senior market research analyst resume.

Apply for senior market research analyst jobs

Now it's time to start searching for a senior market research analyst job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average senior market research analyst salary

The average senior market research analyst salary in the United States is $88,261 per year or $42 per hour. Senior market research analyst salaries range between $65,000 and $118,000 per year.

Average senior market research analyst salary

$88,261 Yearly

$42.43 hourly

How do senior market research analysts rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Senior market research analyst reviews

A zippia user wrote a review on Aug 2021

Cons

To be rejected

A zippia user wrote a review on Jul 2020

Pros

Compiling data of organization and implementing strategies to measure growth in business

Cons

Fundamental Economics

A zippia user wrote a review on Nov 2019

Pros

Generating data and consulting. Using Microsoft excel and Google sheets.

What is a senior market research analyst and how to become one

What general advice would you give to a senior market research analyst?

Senior market research analyst career paths

Key steps to become a senior market research analyst

Explore senior market research analyst education requirements

Most common senior market research analyst degrees

Start to develop specific senior market research analyst skills

Complete relevant senior market research analyst training and internships

Research senior market research analyst duties and responsibilities

Get senior market research analyst experience

Prepare your senior market research analyst resume

Choose from 10+ customizable senior market research analyst resume templates

Apply for senior market research analyst jobs

How did you land your first senior market research analyst job

Average senior market research analyst salary

How do senior market research analysts rate their job?

Senior market research analyst reviews