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Become A Senior Market Research Analyst

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Working As A Senior Market Research Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $85,000

    Average Salary

What Does A Senior Market Research Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Market Research Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Market Research Analyst Career Paths

Senior Market Research Analyst
Market Research Manager Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Market Research Manager Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Market Research Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Research Manager Director Director Of Sales And Marketing
Director Of Marketing & Development
9 Yearsyrs
Research Manager Senior Manager Marketing Director
Director, Global Marketing
12 Yearsyrs
Research Manager Senior Manager
Director Of Analytics
12 Yearsyrs
Project Manager Owner Marketing Director
Brand Director
10 Yearsyrs
Project Manager Product Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Project Manager Product Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Manager Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Manager District Sales Manager Brand Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Manager Senior Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Senior Product Manager Co-Founder Digital Marketing Manager
Brand Strategist
5 Yearsyrs
Senior Product Manager Marketing Lead Marketing Program Manager
Online Marketing Manager
5 Yearsyrs
Senior Marketing Analyst Senior Analyst Senior Finance Analyst
Pricing Manager
7 Yearsyrs
Senior Marketing Analyst Senior Analyst
Analytical Manager
8 Yearsyrs
Senior Marketing Analyst Senior Analyst Planning Manager
Manager, Strategy
8 Yearsyrs
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Help others decide if this is a good career for them

Average Length of Employment
Research Director 3.5 years
Research Manager 3.2 years
Research Leader 2.1 years
Research Analyst 2.0 years
Top Careers Before Senior Market Research Analyst
Internship 5.5%
Analyst 2.5%
Consultant 2.3%
Top Careers After Senior Market Research Analyst
Consultant 9.5%
Director 4.2%
Manager 3.9%

Do you work as a Senior Market Research Analyst?

Average Yearly Salary
$85,000
Show Salaries
$52,000
Min 10%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$139,000
Max 90%
Best Paying Company
Euro-Pro Management Company
Highest Paying City
Palo Alto, CA
Highest Paying State
Washington
Avg Experience Level
3.2 years
How much does a Senior Market Research Analyst make at top companies?
The national average salary for a Senior Market Research Analyst in the United States is $85,576 per year or $41 per hour. Those in the bottom 10 percent make under $52,000 a year, and the top 10 percent make over $139,000.

Real Senior Market Research Analyst Salaries

Job Title Company Location Start Date Salary
Senior Market Research Analyst Lucid Pharma LLC East Brunswick, NJ Feb 08, 2016 $160,000
Senior Market Research Analyst, Global Nutrition G Pepsico, Inc. Chicago, IL Jan 20, 2014 $154,000
Senior Market Research Analyst Hair Ventures, LLC New York, NY Nov 25, 2015 $150,000
Senior Market Research Analyst Lucid Pharma LLC East Brunswick, NJ May 14, 2015 $145,000
SR. Staff Market Research Analyst Sandisk Corporation Milpitas, CA Apr 02, 2016 $142,000 -
$162,000
Senior Market Research Analyst China Road and Bridge Corporation America Inc. Jersey City, NJ Aug 22, 2016 $140,000
Senior Market Research Analyst Sunpin Holdings, LLC Los Angeles, CA Oct 21, 2016 $124,000
SR. SEM Market Research Analyst XOOM Corporation San Francisco, CA Sep 02, 2014 $115,360
SR. SEM Market Research Analyst XOOM Corporation San Francisco, CA Jun 27, 2014 $112,000
Market Research Analyst (Senior Corporate Consultant) EMC Corporation Hopkinton, MA Jul 20, 2015 $107,100 -
$144,900
SR. Market Research Analyst Belkin International, Inc. Los Angeles, CA Jan 09, 2016 $102,418
Senior Market Research Analyst Asia TV USA, Ltd. New York, NY Oct 01, 2013 $101,000
SR. Market Research Analyst Prosoft Technology Group, Inc. Cumming, GA Jan 08, 2014 $100,000
Senior Analyst, Market Research & Analytics PTC Inc. New York, NY Sep 11, 2016 $90,674
Senior Analyst, Market Research Abbvie Inc. Mettawa, IL Aug 22, 2016 $90,000
SR. Market Research Analyst UCB, Inc. Smyrna, GA Jan 11, 2013 $90,000 -
$110,000
SR. Market Research Analyst Allergan USA, Inc. Irvine, CA Mar 02, 2014 $90,000
SR. Market Research Analyst Allergan USA, Inc. Irvine, CA Feb 03, 2014 $90,000
Senior Market Research Analyst Medtronic, Inc. Los Angeles, CA Aug 20, 2015 $88,434
Senior Market Research Analyst Medtronic, Inc. Los Angeles, CA Apr 24, 2015 $87,000
SR. Market Research Analyst Sandisk Corporation Milpitas, CA Mar 03, 2014 $86,960
Senior Market Research Analyst Ibasis, Inc. Burlington, MA Aug 26, 2013 $78,900
Senior Market Research Analyst Ibasis, Inc. Burlington, MA Dec 04, 2013 $78,900
Senior Manager Jc45-Market Research Analysts Itaas, Inc. (A Cognizant Company) Duluth, GA Jan 10, 2016 $77,917
Senior International Market Research Data Analyst Qualcomm Incorporated San Diego, CA Aug 07, 2016 $77,800 -
$116,800
Senior Market Research Analyst STTG, Inc. New York, NY Apr 20, 2015 $77,000
Senior Market Research Analyst Medical Marketing Economics LLC Montclair, NJ Sep 19, 2014 $76,962
Senior Market Research Analyst Hercules Group Inc. New York, NY Sep 30, 2015 $76,474
SR. Market Research Analyst Hercules Group Inc. Port Washington, NY Sep 22, 2015 $76,000

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Top Skills for A Senior Market Research Analyst

  1. Market Research
  2. New Product Development
  3. Consumer Insights
You can check out examples of real life uses of top skills on resumes here:
  • Coordinated market research activities and information to support sales & marketing initiatives.
  • Provided primary and secondary research increasing Voice of Customer insights for new product development and identifying new channel opportunities.
  • Support company objectives with consumer insights leading to ratings growth and increased revenues.
  • Supported Bayer HealthCare Business Development on market and competitive analysis of acquisition targets and divestment opportunities, managing highly confidential information.
  • Mentored and trained new analysts in business development, documentation, client relationship management, report delivery procedures and data analysis.

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Top 10 Best States for Senior Market Research Analysts

  1. Delaware
  2. Minnesota
  3. New York
  4. New Jersey
  5. Washington
  6. Massachusetts
  7. Rhode Island
  8. Oregon
  9. Connecticut
  10. Colorado
  • (44 jobs)
  • (232 jobs)
  • (790 jobs)
  • (299 jobs)
  • (198 jobs)
  • (473 jobs)
  • (39 jobs)
  • (90 jobs)
  • (134 jobs)
  • (278 jobs)

Senior Market Research Analyst Demographics

Gender

Female

45.3%

Male

43.9%

Unknown

10.8%
Ethnicity

White

58.3%

Hispanic or Latino

13.0%

Asian

13.0%

Black or African American

10.7%

Unknown

5.0%
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Foreign Languages Spoken

Spanish

26.3%

French

18.4%

German

7.9%

Swedish

5.3%

Chinese

5.3%

Japanese

5.3%

Russian

5.3%

Mandarin

5.3%

Danish

2.6%

Hungarian

2.6%

Vietnamese

2.6%

Cantonese

2.6%

Serer

2.6%

Norwegian

2.6%

Korean

2.6%

Italian

2.6%
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Senior Market Research Analyst Education

Schools

Northwestern University

9.5%

New York University

8.6%

Pennsylvania State University

6.7%

University of Phoenix

6.7%

Temple University

5.7%

University of Massachusetts Amherst

5.7%

University of Washington

5.7%

University of Connecticut

4.8%

Michigan State University

4.8%

University of Texas at Arlington

3.8%

Arizona State University

3.8%

Boston University

3.8%

University of Illinois at Chicago

3.8%

University of Central Florida

3.8%

American University

3.8%

College of William and Mary

3.8%

University of Houston

3.8%

University of Southern California

3.8%

Columbia University

3.8%

Cleveland State University

3.8%
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Majors

Business

26.8%

Marketing

24.0%

Finance

8.0%

Management

7.1%

Economics

6.2%

Communication

4.8%

Psychology

3.2%

Statistics

2.7%

Political Science

2.5%

International Business

2.1%

Accounting

1.6%

Computer Science

1.4%

Project Management

1.4%

Human Resources Management

1.4%

Sociology

1.4%

Geography

1.4%

Management Science

1.1%

Public Relations

1.1%

Experimental Psychology

0.9%

Management Information Systems

0.9%
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Degrees

Masters

54.4%

Bachelors

32.2%

Other

6.1%

Doctorate

4.0%

Certificate

1.9%

Associate

1.4%
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