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The differences between senior market research analysts and research directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior market research analyst and a research director. Additionally, a research director has an average salary of $108,875, which is higher than the $88,261 average annual salary of a senior market research analyst.
The top three skills for a senior market research analyst include data analysis, powerpoint and SPSS. The most important skills for a research director are research projects, data collection, and healthcare.
| Senior Market Research Analyst | Research Director | |
| Yearly salary | $88,261 | $108,875 |
| Hourly rate | $42.43 | $52.34 |
| Growth rate | 19% | 19% |
| Number of jobs | 77,533 | 51,298 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 63% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Senior Market Research Analyst specializes in providing analytical services to optimize marketing operations. They are responsible for understanding the company and marketing projects' needs, performing extensive market research and analysis, conducting surveys and assessments, identifying client and business opportunities, and developing strategies to optimize operations. They may also help in creating and implementing solutions against issues and concerns. As a Senior Market Research Analyst, it is essential to lead and serve as a mentor to junior analysts, all while promoting and enforcing company policies and regulations.
Research Directors oversee the research initiatives of the company. They are usually deployed in the academe, research facilities, or companies with research and development departments. They set research goals aligned with the company's vision. They also ensure that all research activities are significant and would have an impact. They usually aim to complete research work that would contribute to the advancement of their field. Research Directors provide strategic direction on how to complete their research goals. They guide their team of researchers to work more efficiently and more productively. They also lead the team in networking activities.
Senior market research analysts and research directors have different pay scales, as shown below.
| Senior Market Research Analyst | Research Director | |
| Average salary | $88,261 | $108,875 |
| Salary range | Between $65,000 And $118,000 | Between $68,000 And $171,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Xoom | Meta |
| Best paying industry | Health Care | Technology |
There are a few differences between a senior market research analyst and a research director in terms of educational background:
| Senior Market Research Analyst | Research Director | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior market research analysts' and research directors' demographics:
| Senior Market Research Analyst | Research Director | |
| Average age | 37 | 37 |
| Gender ratio | Male, 49.3% Female, 50.7% | Male, 59.0% Female, 41.0% |
| Race ratio | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 12.5% White, 65.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |