How To Become A Senior Marketing Analyst: What It Is and Career Path

What is a senior marketing analyst and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Linda Goulet,

Richard Tate

Companies use Senior Marketing Analyst to implement and direct working strategies for sales, general market placement, and advertising. This is a careful position, people who hold it should be careful in their decisions because it is likely to the organization's financial health.

They are also responsible for integrating internal account data with web-based data with the help of Tableau to achieve a holistic marketing effort. They are in charge of compiling and presenting business insight and visualizations using Teradata SQL and Tableau software as major tools.

Because of the sensitive nature of this job, employers prefer their prospects to have some natural skills. Some of these skills include statistical analysis software like R, SAS, SPSS, or STATA, data visualization, programming skills (optional), ability to handle survey/query software, ability to handle Reporting Software and Business intelligence like Tableau, data mining skills, and SQL databases and database querying languages.

There are some academic qualifications needed for this job, it is advised that prospects should at least a Bachelor's in Management, Marketing, Business Administration, and its equivalent. But a Master's degree in the above-listed course will give them an edge.

The salary of a Senior Marketing Analyst depends on the size of the organization, the experience he/she or she has gathered on the job, and the country he/she or she resides. But in the United States, an average Senior Marketing Analyst earns between $82,155 and $106,000 per annum.

What general advice would you give to a senior marketing analyst?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreSenior Marketing AnalystUS Average

Salary

6.5

Avg. Salary $83,321

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 14.11%

Black or African American 4.71%

Hispanic or Latino 11.19%

Unknown 4.88%

White 64.98%

Gender

female 48.30%

male 51.70%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a senior marketing analyst

Explore senior marketing analyst education requirements

Most common senior marketing analyst degrees

Bachelor's

74.7 %

Master's

20.4 %

Associate

2.9 %

Start to develop specific senior marketing analyst skills

Skills	Percentages
Tableau	9.95%
Digital Marketing	8.79%
SQL	7.96%
Visualization	7.62%
Data Analysis	5.59%

Complete relevant senior marketing analyst training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior marketing analysts learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior marketing analyst based on U.S. Bureau of Labor Statistics data and data from real senior marketing analyst resumes.

Research senior marketing analyst duties and responsibilities

Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Discover a need for new SEO optimize support pages.
Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.

Get senior marketing analyst experience

Generally, it takes 4-6 years to become a senior marketing analyst. The most common roles before becoming a senior marketing analyst include marketing analyst, finance analyst team lead and marketing manager.

Prepare your senior marketing analyst resume

When your background is strong enough, you can start writing your senior marketing analyst resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a senior marketing analyst resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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