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Working as a Senior Marketing Analyst

There is more than meets the eye when it comes to being a senior marketing analyst. For example, did you know that they make an average of $39.5 an hour? That's $82,155 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Senior Marketing Analyst Do

There are certain skills that many senior marketing analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

When it comes to the most important skills required to be a senior marketing analyst, we found that a lot of resumes listed 12.2% of senior marketing analysts included tableau, while 9.4% of resumes included sql, and 6.7% of resumes included data analysis. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the senior marketing analyst job title. But what industry to start with? Most senior marketing analysts actually find jobs in the retail and technology industries.

How To Become a Senior Marketing Analyst

If you're interested in becoming a senior marketing analyst, one of the first things to consider is how much education you need. We've determined that 43.3% of senior marketing analysts have a bachelor's degree. In terms of higher education levels, we found that 48.3% of senior marketing analysts have master's degrees. Even though most senior marketing analysts have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a senior marketing analyst. When we researched the most common majors for a senior marketing analyst, we found that they most commonly earn master's degree degrees or bachelor's degree degrees. Other degrees that we often see on senior marketing analyst resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a senior marketing analyst. In fact, many senior marketing analyst jobs require experience in a role such as marketing analyst. Meanwhile, many senior marketing analysts also have previous career experience in roles such as finance analyst or business analyst.

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Average Salary$82,155
Job Growth Rate20%

Senior Marketing Analyst Career Paths

Top Careers Before Senior Marketing Analyst

Top Careers After Senior Marketing Analyst

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Average Salary for a Senior Marketing Analyst

Senior Marketing Analysts in America make an average salary of $82,155 per year or $40 per hour. The top 10 percent makes over $106,000 per year, while the bottom 10 percent under $63,000 per year.
Average Salary
$82,155

Best Paying Cities

City
Average Salary
San Francisco, CA
Salary Range76k - 127k$99k$98,974
Washington, DC
Salary Range76k - 115k$94k$94,113
Wilmington, DE
Salary Range75k - 116k$94k$93,899
Seattle, WA
Salary Range75k - 117k$94k$93,798
Houston, TX
Salary Range73k - 117k$93k$92,955
Tigard, OR
Salary Range73k - 115k$92k$91,790
$52k
$127k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
SR. Marketing Analyst
SR. Marketing Analyst
Latitude
Latitude
01/19/2021
01/19/2021
$60,00001/19/2021
$60,000
Senior Marketing Analyst
Senior Marketing Analyst
System One Services
System One Services
11/12/2020
11/12/2020
$60,98211/12/2020
$60,982
Senior Analyst, Contract Marketing and Commercial Analysis
Senior Analyst, Contract Marketing and Commercial Analysis
BASI Solutions
BASI Solutions
07/06/2020
07/06/2020
$80,00007/06/2020
$80,000
Senior Marketing Analyst
Senior Marketing Analyst
Harnham
Harnham
12/31/2019
12/31/2019
$120,00012/31/2019
$120,000
Senior Marketing Analyst
Senior Marketing Analyst
Harnham Search and Selection Ltd.
Harnham Search and Selection Ltd.
12/31/2019
12/31/2019
$120,00012/31/2019
$120,000
See More Recent Salaries

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Senior Marketing Analyst Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Senior Marketing Analyst. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Senior Marketing Analyst Resume

At Zippia, we went through countless Senior Marketing Analyst resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Senior Marketing Analyst Demographics

Gender

male

49.8 %

female

45.1 %

unknown

5.1 %

Ethnicity

White

68.5 %

Asian

13.0 %

Hispanic or Latino

10.2 %

Foreign Languages Spoken

Spanish

41.0 %

French

12.7 %

Chinese

9.7 %
See More Demographics

Senior Marketing Analyst Education

Majors

Business
31.1 %
Marketing
23.6 %
Finance
8.4 %

Degrees

Masters

48.3 %

Bachelors

43.3 %

Certificate

3.6 %

Top Colleges for Senior Marketing Analysts

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Public

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Public

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Public

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Senior Marketing Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.2% of senior marketing analysts listed tableau on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Best States For a Senior Marketing Analyst

Some places are better than others when it comes to starting a career as a senior marketing analyst. The best states for people in this position are Delaware, Washington, Texas, and California. Senior marketing analysts make the most in Delaware with an average salary of $93,777. Whereas in Washington and Texas, they would average $92,935 and $92,343, respectively. While senior marketing analysts would only make an average of $92,168 in California, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Senior Marketing Analyst Jobs:
108
Highest 10% Earn:
$139,000
Location Quotient:
1.42
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Texas

Total Senior Marketing Analyst Jobs:
1,642
Highest 10% Earn:
$142,000
Location Quotient:
0.89
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Washington

Total Senior Marketing Analyst Jobs:
708
Highest 10% Earn:
$141,000
Location Quotient:
1.04
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Senior Marketing Analyst Employers

1. FedEx
4.4
Avg. Salary: 
$75,328
Senior Marketing Analysts Hired: 
169+
2. Verizon Communications
4.7
Avg. Salary: 
$89,117
Senior Marketing Analysts Hired: 
82+
3. American Express
4.8
Avg. Salary: 
$88,626
Senior Marketing Analysts Hired: 
56+
4. JPMorgan Chase
4.9
Avg. Salary: 
$88,641
Senior Marketing Analysts Hired: 
46+
5. Barclays Bank Delaware
4.8
Avg. Salary: 
$96,694
Senior Marketing Analysts Hired: 
19+
6. Merkle Group Inc
4.4
Avg. Salary: 
$83,418
Senior Marketing Analysts Hired: 
16+
Updated October 2, 2020