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Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Senior Marketing Analyst||Novatein Biosciences, Inc.||Woburn, MA||Jun 28, 2016||$168,667|
|Senior Marketing Analyst||Zillow Inc.||San Francisco, CA||Jan 18, 2016||$130,000|
|Senior Marketing Analyst-Life Sciences and Healthcare SOL.||Newgen Software Inc.||VA||Dec 28, 2015||$130,000|
|Senior Marketing Analyst||Lendkey Technologies, Inc.||New York, NY||Mar 23, 2016||$130,000|
|Senior Marketing Analyst-Healthcare Solutions||Newgen Software Inc.||McLean, VA||Dec 15, 2014||$130,000|
|Senior Marketing Analyst||Imagination International Corporation||New York, NY||Oct 15, 2015||$120,399|
|Senior Marketing Analyst||Dialpad, Inc.||San Francisco, CA||Aug 07, 2016||$120,000|
|Senior Marketing Analyst||Switch Communications, Inc.||San Francisco, CA||Jul 22, 2015||$120,000|
|Senior Marketing Analyst||Uber Technologies, Inc.||San Francisco, CA||Aug 08, 2016||$113,880 -
|Senior Marketing Analyst||Bed Bath and Beyond, Inc.||Union, NJ||Dec 01, 2014||$110,000|
|Senior Marketing Analyst||Prosper Marketplace||San Francisco, CA||Jul 20, 2016||$110,000|
|Senior Marketing Analyst||Lactalis Deli, Inc.||New York, NY||Nov 20, 2015||$110,000|
|Senior Marketing Analyst, Customer Analytics||CVS Pharmacy, Inc.||Woonsocket, RI||Oct 27, 2014||$90,000|
|Senior Marketing Analyst, Customer Analytics||CVS Pharmacy, Inc.||Woonsocket, RI||Dec 05, 2014||$90,000|
|Senior Marketing Analyst||Outsell Corporation||Minneapolis, MN||Jul 15, 2015||$89,300|
|Senior Technical Marketing Analyst||BMC Software, Inc.||Ashburn, VA||Sep 10, 2015||$89,300 -
|Senior Database Marketing Analyst||Esurance Insurance Services, Inc.||San Francisco, CA||Oct 05, 2015||$88,500|
|Senior Marketing Analyst||Outsell Corporation||Minneapolis, MN||Sep 12, 2015||$88,400|
|SR. Marketing Modeling Analyst||Auto Club Services, Inc.||Tampa, FL||Oct 01, 2014||$77,418|
|Senior Marketing Analyst, Sports||Creative Artists Agency||New York, NY||Jan 12, 2015||$77,295|
|Senior Database Marketing Analyst||Wyndham Vacation Ownership Inc.||Orlando, FL||Sep 23, 2013||$77,000 -
|Senior Marketing Analyst||Hotels.Com, L.P.||Dallas, TX||May 25, 2015||$77,000 -
|Senior Marketing Analyst||Beckman Coulter, Inc.||Miami, FL||Dec 19, 2016||$77,000|
|Senior Marketing Analyst||American Express Travel Related Services Company, Inc.||Miami, FL||Sep 13, 2016||$76,245|
|Senior Consumer Marketing Modeling Analyst||Advance Magazine Publishers Inc. DBA CONDÉ Nast||Wilmington, DE||Feb 11, 2013||$76,000|
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