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Become A Senior Marketing Analyst

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Working As A Senior Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $82,228

    Average Salary

What Does A Senior Marketing Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Marketing Analyst jobs

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Senior Marketing Analyst Career Paths

Senior Marketing Analyst
Finance Manager Account Executive Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Senior Manager Senior Manager Of Marketing Marketing Director
Brand Director
11 Yearsyrs
Database Marketing Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Digital Marketing Manager Senior Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Product Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Database Marketing Manager Marketing Director
Director, Global Marketing
12 Yearsyrs
Finance Manager Associate Director Research Director
Director, Market Research
10 Yearsyrs
Senior Manager Senior Project Manager Senior Product Manager
Director, Product Marketing
11 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Program Manager Business Development Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Product Manager Sales Manager
Marketing Manager
6 Yearsyrs
Director Of Analytics Managing Director Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Product Marketing Manager Business Development Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Program Manager Marketing Consultant
Online Marketing Manager
5 Yearsyrs
Product Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Senior Analyst Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Senior Analyst Senior Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Director General Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Marketing Director Senior Consultant Product Manager
Senior Product Marketing Manager
10 Yearsyrs
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Average Length of Employment
Marketing Director 3.1 years
Marketing Manager 3.1 years
Marketing Lead 2.4 years
Analytical Manager 2.4 years
Head Of Marketing 2.3 years
Senior Web Analyst 2.3 years
Strategic Analyst 2.2 years
Marketing Analyst 2.1 years
Web Analyst 1.7 years
Digital Analyst 1.6 years
Top Employers Before
Analyst 4.9%
Internship 3.6%
Consultant 3.0%
Top Employers After
Consultant 6.1%
Manager 5.1%
Director 2.7%

Senior Marketing Analyst Demographics

Gender

Male

49.0%

Female

47.0%

Unknown

4.0%
Ethnicity

White

71.6%

Asian

15.2%

Hispanic or Latino

10.2%

Unknown

2.1%

Black or African American

0.9%
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Languages Spoken

Spanish

36.9%

French

15.5%

Mandarin

7.1%

Portuguese

7.1%

Chinese

7.1%

Hindi

3.6%

German

3.6%

Cantonese

2.4%

Czech

2.4%

Japanese

2.4%

Gujarati

1.2%

Dutch

1.2%

Kutchi

1.2%

Yoruba

1.2%

Russian

1.2%

Tamil

1.2%

Kashmiri

1.2%

Hebrew

1.2%

Carrier

1.2%

Italian

1.2%
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Senior Marketing Analyst Education

Schools

University of Phoenix

10.3%

Northwestern University

8.0%

University of Texas at Austin

8.0%

New York University

6.3%

George Washington University

5.1%

Columbia University

5.1%

Boston University

5.1%

University of Colorado at Boulder

4.6%

San Diego State University

4.6%

University of Michigan - Ann Arbor

4.6%

Villanova University

4.0%

Arizona State University

4.0%

Ohio State University

4.0%

University of Southern California

4.0%

University of Washington

4.0%

DePaul University

4.0%

University of Memphis

4.0%

Michigan State University

3.4%

Georgia State University

3.4%

University of Florida

3.4%
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Majors

Business

30.7%

Marketing

25.3%

Finance

7.6%

Management

6.7%

Economics

4.1%

Communication

3.7%

Statistics

2.6%

Accounting

2.6%

English

1.8%

Computer Information Systems

1.8%

Project Management

1.7%

Information Systems

1.5%

Computer Science

1.3%

Political Science

1.3%

International Business

1.2%

Liberal Arts

1.2%

Management Science

1.2%

Chemistry

1.2%

Psychology

1.2%

Advertising

1.2%
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Degrees

Masters

48.6%

Bachelors

37.0%

Other

6.6%

Certificate

3.2%

Doctorate

2.6%

Associate

1.4%

Diploma

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Senior Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Senior Marketing Analyst Novatein Biosciences, Inc. Woburn, MA Jun 28, 2016 $168,667
Senior Marketing Analyst Zillow Inc. San Francisco, CA Jan 18, 2016 $130,000
Senior Marketing Analyst Lendkey Technologies, Inc. New York, NY Mar 23, 2016 $130,000
Senior Marketing Analyst-Life Sciences and Healthcare SOL. Newgen Software Inc. VA Dec 28, 2015 $130,000
Senior Marketing/Product Analyst Shoprunner Inc. San Mateo, CA Jun 27, 2016 $123,594 -
$130,000
Senior Marketing Analyst Imagination International Corporation New York, NY Oct 15, 2015 $120,399
Senior Marketing Analyst Switch Communications, Inc. San Francisco, CA Jul 22, 2015 $120,000
Senior Marketing Analyst Dialpad, Inc. San Francisco, CA Aug 07, 2016 $120,000
SR. Analyst Marketing Analytics MacHine Zone, Inc. Palo Alto, CA Aug 19, 2016 $114,338 -
$135,000
Senior Marketing Analyst Uber Technologies, Inc. San Francisco, CA Aug 08, 2016 $113,880 -
$135,000
Senior Marketing Analyst Prosper Marketplace San Francisco, CA Jul 20, 2016 $110,000
Senior Marketing Analyst Lactalis Deli, Inc. New York, NY Nov 20, 2015 $110,000
Senior Analyst-Marketing Analytics Hotwire, Inc. San Francisco, CA Aug 09, 2015 $94,000 -
$100,000
Corporate Marketing Senior Analyst Salesforce.Com Inc. San Francisco, CA Apr 08, 2016 $90,106
Senior Marketing Analyst Salesforce.Com, Inc. San Francisco, CA Jul 20, 2016 $90,106
Senior Analyst, Marketing Can Capital, Inc. Kennesaw, GA Jun 20, 2016 $90,000
Marketing Analysis Senior Analyst Jpmorgan Chase &Amp; Co. Wilmington, DE Feb 23, 2015 $90,000
Senior Marketing Analyst Outsell Corporation Minneapolis, MN Jul 15, 2015 $89,300
Senior Marketing Analyst Outsell Corporation Minneapolis, MN Sep 12, 2015 $88,400
Senior Marketing Analyst Star and Bee Beauty Distributor Inc. Doraville, GA Feb 10, 2015 $79,394
Senior Analyst, Marketing Effectiveness The Nielsen Company (Us), LLC Evanston, IL Jan 08, 2016 $78,000
Senior Marketing Analyst, Sports Creative Artists Agency New York, NY Jan 12, 2015 $77,295
SR. Analyst, Marketing Business Analytics Directv LLC El Segundo, CA Aug 08, 2016 $77,106 -
$170,000
Senior Marketing Analyst Beckman Coulter, Inc. Miami, FL Dec 19, 2016 $77,000
Senior Marketing Analyst Hotels.Com, L.P. Dallas, TX May 25, 2015 $77,000 -
$78,000
Senior Marketing Analyst American Express Travel Related Services Company, Inc. Miami, FL Sep 13, 2016 $76,245
Senior Marketing Analyst, Digital Acquisition American Express Travel Related Services Company, Inc. New York, NY Dec 20, 2016 $75,000

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Top Skills for A Senior Marketing Analyst

StrategicInitiativesCustomerDataGoogleAnalyticsOnlineEmailCampaignsWebAnalyticsROISQLServerSASCRMMarketResearchMarketShareNewProductDevelopmentBusinessIntelligenceCustomerSegmentationSalesRevenueInternetPDataAnalysisTradeShows

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Top Senior Marketing Analyst Skills

  1. Strategic Initiatives
  2. Customer Data
  3. Google Analytics
You can check out examples of real life uses of top skills on resumes here:
  • Assessed financial impact of all strategic initiatives for R&D Project Teams.
  • Manage data integration with internal marketing tools and external customer data management and point of sale applications.
  • Analyze 30 division web sites for ecommerce performance using online analytic tools (Adobe Site Catalyst and Google Analytics).
  • Leverage eBay data warehouse and dashboard to answer critical business questions, identifying online customer behavior and trends.
  • Generate analysis of email campaigns to inform business decisions.

Top Senior Marketing Analyst Employers