Companies use Senior Marketing Analyst to implement and direct working strategies for sales, general market placement, and advertising. This is a careful position, people who hold it should be careful in their decisions because it is likely to the organization's financial health.
They are also responsible for integrating internal account data with web-based data with the help of Tableau to achieve a holistic marketing effort. They are in charge of compiling and presenting business insight and visualizations using Teradata SQL and Tableau software as major tools.
Because of the sensitive nature of this job, employers prefer their prospects to have some natural skills. Some of these skills include statistical analysis software like R, SAS, SPSS, or STATA, data visualization, programming skills (optional), ability to handle survey/query software, ability to handle Reporting Software and Business intelligence like Tableau, data mining skills, and SQL databases and database querying languages.
There are some academic qualifications needed for this job, it is advised that prospects should at least a Bachelor's in Management, Marketing, Business Administration, and its equivalent. But a Master's degree in the above-listed course will give them an edge.
The salary of a Senior Marketing Analyst depends on the size of the organization, the experience he/she or she has gathered on the job, and the country he/she or she resides. But in the United States, an average Senior Marketing Analyst earns between $82,155 and $106,000 per annum.
There is more than meets the eye when it comes to being a senior marketing analyst. For example, did you know that they make an average of $40.93 an hour? That's $85,142 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many senior marketing analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
If you're interested in becoming a senior marketing analyst, one of the first things to consider is how much education you need. We've determined that 74.7% of senior marketing analysts have a bachelor's degree. In terms of higher education levels, we found that 20.4% of senior marketing analysts have master's degrees. Even though most senior marketing analysts have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a senior marketing analyst. When we researched the most common majors for a senior marketing analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior marketing analyst resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a senior marketing analyst. In fact, many senior marketing analyst jobs require experience in a role such as marketing analyst. Meanwhile, many senior marketing analysts also have previous career experience in roles such as finance analyst or marketing manager.