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Become A Senior Marketing Analyst

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Working As A Senior Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $81,000

    Average Salary

What Does A Senior Marketing Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Marketing Analyst Career Paths

Senior Marketing Analyst
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Marketing Manager
Marketing Program Manager
6 Yearsyrs
Manager Owner Marketing Director
Director, Global Marketing
12 Yearsyrs
Manager General Manager Marketing Director
Brand Director
10 Yearsyrs
Manager Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Senior Manager Of Marketing
Director Of Digital Marketing
9 Yearsyrs
Senior Analyst Operations Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Senior Analyst Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Senior Analyst Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Senior Manager Of Marketing Co-Founder Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Project Manager General Manager Market Manager
Manager, Field Marketing
5 Yearsyrs
Project Manager Senior Product Manager Senior Manager Of Marketing
Marketing Operations Director
8 Yearsyrs
Database Marketing Manager Direct Marketing Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Assistant Marketing Manager Brand Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Assistant Marketing Manager Marketing Communications Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Project Manager Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
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Do you work as a Senior Marketing Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Lead 2.4 years
Marketing Analyst 2.1 years
Top Careers Before Senior Marketing Analyst
Analyst 4.8%
Internship 4.4%
Consultant 3.6%
Top Careers After Senior Marketing Analyst
Consultant 6.2%
Manager 5.5%
Director 3.7%

Do you work as a Senior Marketing Analyst?

Average Yearly Salary
$81,000
Show Salaries
$57,000
Min 10%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$81,000
Median 50%
$115,000
Max 90%
Best Paying Company
eBay
Highest Paying City
San Francisco, CA
Highest Paying State
Washington
Avg Experience Level
2.8 years
How much does a Senior Marketing Analyst make at top companies?
The national average salary for a Senior Marketing Analyst in the United States is $81,480 per year or $39 per hour. Those in the bottom 10 percent make under $57,000 a year, and the top 10 percent make over $115,000.

Real Senior Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Senior Marketing Analyst Novatein Biosciences, Inc. Woburn, MA Jun 28, 2016 $168,667
Senior Marketing Analyst Zillow Inc. San Francisco, CA Jan 18, 2016 $130,000
Senior Marketing Analyst Lendkey Technologies, Inc. New York, NY Mar 23, 2016 $130,000
Senior Marketing Analyst-Life Sciences and Healthcare SOL. Newgen Software Inc. VA Dec 28, 2015 $130,000
Senior Marketing/Product Analyst Shoprunner Inc. San Mateo, CA Jun 27, 2016 $123,594 -
$130,000
Senior Marketing Analyst Imagination International Corporation New York, NY Oct 15, 2015 $120,399
Senior Marketing Analyst Dialpad, Inc. San Francisco, CA Aug 07, 2016 $120,000
Senior Marketing Analyst Switch Communications, Inc. San Francisco, CA Jul 22, 2015 $120,000
SR. Analyst Marketing Analytics MacHine Zone, Inc. Palo Alto, CA Aug 19, 2016 $114,338 -
$135,000
Senior Marketing Analyst Uber Technologies, Inc. San Francisco, CA Aug 08, 2016 $113,880 -
$135,000
Senior Marketing Analyst Prosper Marketplace San Francisco, CA Jul 20, 2016 $110,000
Senior Marketing Analyst Lactalis Deli, Inc. New York, NY Nov 20, 2015 $110,000
Senior Analyst-Marketing Analytics Hotwire, Inc. San Francisco, CA Aug 09, 2015 $94,000 -
$100,000
Corporate Marketing Senior Analyst Salesforce.com Inc. San Francisco, CA Apr 08, 2016 $90,106
Senior Marketing Analyst Salesforce.com, Inc. San Francisco, CA Jul 20, 2016 $90,106
Senior Analyst, Marketing Can Capital, Inc. Kennesaw, GA Jun 20, 2016 $90,000
Marketing Analysis Senior Analyst Jpmorgan Chase & Co. Wilmington, DE Feb 23, 2015 $90,000
Senior Marketing Analyst Outsell Corporation Minneapolis, MN Jul 15, 2015 $89,300
Senior Marketing Analyst Outsell Corporation Minneapolis, MN Jul 15, 2015 $88,400
Senior Marketing Analyst Star and Bee Beauty Distributor Inc. Doraville, GA Feb 10, 2015 $79,394
Senior Analyst, Marketing Effectiveness The Nielsen Company (Us), LLC Evanston, IL Jan 08, 2016 $78,000
Senior Marketing Analyst, Sports Creative Artists Agency New York, NY Jan 12, 2015 $77,295
SR. Analyst, Marketing Business Analytics Directv LLC El Segundo, CA Aug 08, 2016 $77,106 -
$170,000
Senior Marketing Analyst Hotels.com, L.P. Dallas, TX May 25, 2015 $77,000 -
$78,000
Senior Marketing Analyst Beckman Coulter, Inc. Miami, FL Dec 19, 2016 $77,000
Senior Marketing Analyst American Express Travel Related Services Company, Inc. Miami, FL Sep 13, 2016 $76,245
Senior Analyst, Marketing Sciences Two Nil, LLC Los Angeles, CA Aug 20, 2016 $75,000 -
$90,000

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Top Skills for A Senior Marketing Analyst

  1. Strategic Plan
  2. Google Analytics
  3. Financial Statements
You can check out examples of real life uses of top skills on resumes here:
  • Managed all promotional aspects, including strategic planning, effective execution, marketing communication, and results tracking.
  • Review digital trafficking workbooks and ensure parameter values are captured in Google Analytics, Net Insight, CoreMetrics, and Adobe.
  • Provided expert analysis of insurance companies' financial statements for both underwriting and marketing utilization.
  • Manage data integration with internal marketing tools and external customer data management and point of sale applications.
  • Performed competitive market research through store visits and partnering with research and development resulting in increase in product sales and profitability.

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Top 10 Best States for Senior Marketing Analysts

  1. Delaware
  2. Minnesota
  3. Washington
  4. Texas
  5. North Carolina
  6. Georgia
  7. New Jersey
  8. Arkansas
  9. Rhode Island
  10. Virginia
  • (108 jobs)
  • (534 jobs)
  • (708 jobs)
  • (1,642 jobs)
  • (693 jobs)
  • (720 jobs)
  • (754 jobs)
  • (103 jobs)
  • (102 jobs)
  • (1,177 jobs)

Senior Marketing Analyst Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,028 Senior Marketing Analyst resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Senior Marketing Analyst Resume

View Resume Examples

Senior Marketing Analyst Demographics

Gender

Male

45.8%

Female

44.6%

Unknown

9.6%
Ethnicity

White

56.4%

Hispanic or Latino

14.7%

Asian

14.6%

Black or African American

10.5%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

41.0%

French

12.7%

Chinese

9.7%

Portuguese

9.0%

Mandarin

6.0%

Japanese

3.7%

Hindi

2.2%

Russian

2.2%

Cantonese

2.2%

German

2.2%

Czech

1.5%

Arabic

1.5%

Gujarati

0.7%

Dutch

0.7%

Kutchi

0.7%

Yoruba

0.7%

Tamil

0.7%

Kashmiri

0.7%

Hebrew

0.7%

Carrier

0.7%
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Senior Marketing Analyst Education

Schools

University of Phoenix

9.7%

University of Texas at Austin

9.0%

Northwestern University

7.3%

New York University

6.9%

Columbia University

5.5%

University of Michigan - Ann Arbor

5.2%

George Washington University

4.8%

Texas A&M University

4.5%

San Diego State University

4.5%

DePaul University

4.5%

Michigan State University

4.2%

University of California - Irvine

4.2%

Georgia State University

4.2%

University of Colorado at Boulder

4.2%

Emory University

4.2%

Arizona State University

3.8%

University of Washington

3.5%

Florida International University

3.5%

Boston University

3.5%

University of Pennsylvania

3.1%
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Majors

Business

31.6%

Marketing

23.8%

Finance

8.4%

Management

6.6%

Economics

5.0%

Communication

3.8%

Accounting

2.7%

Statistics

2.1%

Project Management

1.8%

International Business

1.7%

English

1.7%

Political Science

1.5%

Psychology

1.3%

Computer Science

1.3%

Management Science

1.2%

Mathematics

1.2%

Public Relations

1.2%

Chemistry

1.0%

Computer Information Systems

1.0%

Management Information Systems

0.9%
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Degrees

Masters

46.6%

Bachelors

40.9%

Other

5.8%

Certificate

3.0%

Doctorate

1.7%

Associate

1.6%

Diploma

0.3%

License

0.2%
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