Companies use Senior Marketing Analyst to implement and direct working strategies for sales, general market placement, and advertising. This is a careful position, people who hold it should be careful in their decisions because it is likely to the organization's financial health.
They are also responsible for integrating internal account data with web-based data with the help of Tableau to achieve a holistic marketing effort. They are in charge of compiling and presenting business insight and visualizations using Teradata SQL and Tableau software as major tools.
Because of the sensitive nature of this job, employers prefer their prospects to have some natural skills. Some of these skills include statistical analysis software like R, SAS, SPSS, or STATA, data visualization, programming skills (optional), ability to handle survey/query software, ability to handle Reporting Software and Business intelligence like Tableau, data mining skills, and SQL databases and database querying languages.
There are some academic qualifications needed for this job, it is advised that prospects should at least a Bachelor's in Management, Marketing, Business Administration, and its equivalent. But a Master's degree in the above-listed course will give them an edge.
The salary of a Senior Marketing Analyst depends on the size of the organization, the experience he/she or she has gathered on the job, and the country he/she or she resides. But in the United States, an average Senior Marketing Analyst earns between $82,155 and $106,000 per annum.
How to Become a Senior Marketing Analyst
There is more than meets the eye when it comes to being a senior marketing analyst. For example, did you know that they make an average of $40.93 an hour? That's $85,142 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
What Does a Senior Marketing Analyst Do
There are certain skills that many senior marketing analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
How To Become a Senior Marketing Analyst
If you're interested in becoming a senior marketing analyst, one of the first things to consider is how much education you need. We've determined that 74.7% of senior marketing analysts have a bachelor's degree. In terms of higher education levels, we found that 20.4% of senior marketing analysts have master's degrees. Even though most senior marketing analysts have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a senior marketing analyst. When we researched the most common majors for a senior marketing analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior marketing analyst resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a senior marketing analyst. In fact, many senior marketing analyst jobs require experience in a role such as marketing analyst. Meanwhile, many senior marketing analysts also have previous career experience in roles such as finance analyst or marketing manager.
Senior Marketing Analyst Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a senior marketing analyst can determine their career goals through the career progression. For example, they could start out with a role such as marketing manager, progress to a title such as marketing director and then eventually end up with the title senior director of marketing.
Average Salary for a Senior Marketing Analyst
What Am I Worth?
Top Colleges for Senior Marketing Analysts
1. University of Georgia
Athens, GA • Private
2. University of Pennsylvania
Philadelphia, PA • Private
3. University of Wisconsin - Madison
Madison, WI • Private
4. University of Maryland - College Park
College Park, MD • Private
5. Ball State University
Muncie, IN • Private
6. Northwestern University
Evanston, IL • Private
7. University of Minnesota - Twin Cities
Minneapolis, MN • Private
8. University of Nebraska - Lincoln
Lincoln, NE • Private
9. Stanford University
Stanford, CA • Private
10. Purdue University
West Lafayette, IN • Private
Top Skills For a Senior Marketing Analyst
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.2% of senior marketing analysts listed tableau on their resume, but soft skills such as detail oriented and analytical skills are important as well.
Choose From 10+ Customizable Senior Marketing Analyst Resume templates
Zippia allows you to choose from different easy-to-use Senior Marketing Analyst templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Senior Marketing Analyst resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
Senior Marketing Analyst Demographics
Senior Marketing Analyst Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among senior marketing analysts, 48.3% of them are women, while 51.7% are men.
- The most common race/ethnicity among senior marketing analysts is White, which makes up 69.2% of all senior marketing analysts.
- The most common foreign language among senior marketing analysts is Spanish at 41.0%.
Online Courses For Senior Marketing Analyst That You May Like
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Best States For a Senior Marketing Analyst
Some places are better than others when it comes to starting a career as a senior marketing analyst. The best states for people in this position are Washington, Delaware, New Jersey, and Minnesota. Senior marketing analysts make the most in Washington with an average salary of $109,706. Whereas in Delaware and New Jersey, they would average $103,127 and $96,759, respectively. While senior marketing analysts would only make an average of $93,197 in Minnesota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Delaware
$103,127
Avg. Salary
2. Minnesota
$93,197
Avg. Salary
3. Virginia
$90,678
Avg. Salary
How Do Senior Marketing Analyst Rate Their Jobs?
Top Senior Marketing Analyst Employers
Most Common Employers For Senior Marketing Analyst
| Rank | Company | Average Salary | Hourly Rate | Job Openings |
|---|---|---|---|---|
| 1 | Staples | $94,430 | $45.40 | 11 |
| 2 | Expedia Group | $92,902 | $44.66 | 16 |
| 3 | Target | $89,785 | $43.17 | 12 |
| 4 | JPMorgan Chase & Co. | $89,672 | $43.11 | 49 |
| 5 | Office Depot | $88,859 | $42.72 | 11 |
| 6 | Atlassian | $88,050 | $42.33 | 10 |
| 7 | Hotwire | $86,614 | $41.64 | 12 |
| 8 | Salesforce | $86,580 | $41.63 | 21 |
| 9 | American Express | $86,096 | $41.39 | 70 |
| 10 | Prudential Financial | $85,925 | $41.31 | 13 |