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Become A Senior Marketing Analyst

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Working As A Senior Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $84,737

    Average Salary

What Does A Senior Marketing Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Senior Marketing Analyst?

Senior Marketing Analyst Jobs

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Senior Marketing Analyst Career Paths

Senior Marketing Analyst
Product Marketing Manager Co-Founder Senior Business Analyst
Analytical Manager
9 Yearsyrs
Senior Analyst Program Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Business Development Manager Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Product Manager Operations Manager Senior Manager
Director Of Analytics
13 Yearsyrs
Senior Manager Senior Manager Of Marketing Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Senior Manager Of Marketing Marketing Director
Director, Global Marketing
13 Yearsyrs
Senior Manager Of Marketing Senior Product Marketing Manager
Director, Product Marketing
11 Yearsyrs
Product Manager Sales Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Senior Business Analyst Senior Technical Analyst Senior Analyst
Manager, Strategy
8 Yearsyrs
Senior Project Manager Project Director Research Manager
Market Research Manager
7 Yearsyrs
Database Marketing Manager Direct Marketing Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Product Marketing Manager Business Development Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Director Writer And Editor Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Senior Manager Assistant Director Marketing Manager
Online Marketing Manager
5 Yearsyrs
Marketing Director Event Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Senior Analyst Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
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Do you work as a Senior Marketing Analyst?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Analyst 2.1 years
Strategic Analyst 2.1 years
Top Employers Before
Analyst 5.3%
Internship 4.1%
Consultant 3.6%
Top Employers After
Consultant 6.7%
Manager 5.3%
Director 3.6%

Do you work as a Senior Marketing Analyst?

Senior Marketing Analyst Demographics

Gender

Male

49.3%

Female

46.6%

Unknown

4.1%
Ethnicity

White

55.5%

Asian

16.0%

Hispanic or Latino

14.5%

Black or African American

10.1%

Unknown

4.0%
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Languages Spoken

Spanish

38.7%

French

13.5%

Chinese

9.9%

Mandarin

7.2%

Portuguese

7.2%

Hindi

2.7%

Russian

2.7%

Cantonese

2.7%

Japanese

2.7%

German

2.7%

Czech

1.8%

Gujarati

0.9%

Dutch

0.9%

Kutchi

0.9%

Yoruba

0.9%

Tamil

0.9%

Kashmiri

0.9%

Hebrew

0.9%

Carrier

0.9%

Italian

0.9%
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Senior Marketing Analyst Education

Schools

University of Texas at Austin

9.5%

University of Phoenix

9.5%

Northwestern University

8.0%

New York University

6.5%

Michigan State University

6.0%

Columbia University

6.0%

University of Michigan - Ann Arbor

5.0%

University of Colorado at Boulder

4.5%

DePaul University

4.5%

Villanova University

4.0%

George Washington University

4.0%

University of Washington

4.0%

Duke University

4.0%

Boston University

4.0%

University of North Carolina at Greensboro

3.5%

University of Southern California

3.5%

San Diego State University

3.5%

University of Maryland - College Park

3.5%

University of Florida

3.5%

University of Houston

3.5%
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Majors

Business

29.9%

Marketing

25.3%

Finance

8.5%

Management

6.7%

Economics

4.9%

Communication

3.9%

Statistics

2.5%

Accounting

2.4%

Project Management

2.0%

English

1.8%

Political Science

1.8%

International Business

1.4%

Psychology

1.3%

Liberal Arts

1.2%

Public Relations

1.2%

Computer Information Systems

1.2%

Mathematics

1.2%

Management Science

1.0%

Computer Science

1.0%

Chemistry

1.0%
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Degrees

Masters

47.2%

Bachelors

40.1%

Other

5.9%

Certificate

3.1%

Doctorate

2.0%

Associate

1.3%

Diploma

0.2%

License

0.2%
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Real Senior Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Senior Marketing Analyst Novatein Biosciences, Inc. Woburn, MA Jun 28, 2016 $168,667
Senior Marketing Analyst Zillow Inc. San Francisco, CA Jan 18, 2016 $130,000
Senior Marketing Analyst Lendkey Technologies, Inc. New York, NY Mar 23, 2016 $130,000
Senior Marketing Analyst-Life Sciences and Healthcare SOL. Newgen Software Inc. VA Dec 28, 2015 $130,000
Senior Marketing/Product Analyst Shoprunner Inc. San Mateo, CA Jun 27, 2016 $123,594 -
$130,000
Senior Marketing Analyst Imagination International Corporation New York, NY Oct 15, 2015 $120,399
Senior Marketing Analyst Switch Communications, Inc. San Francisco, CA Jul 22, 2015 $120,000
Senior Marketing Analyst Dialpad, Inc. San Francisco, CA Aug 07, 2016 $120,000
SR. Analyst Marketing Analytics MacHine Zone, Inc. Palo Alto, CA Aug 19, 2016 $114,338 -
$135,000
Senior Marketing Analyst Uber Technologies, Inc. San Francisco, CA Aug 08, 2016 $113,880 -
$135,000
Senior Marketing Analyst Prosper Marketplace San Francisco, CA Jul 20, 2016 $110,000
Senior Marketing Analyst Lactalis Deli, Inc. New York, NY Nov 20, 2015 $110,000
Senior Analyst-Marketing Analytics Hotwire, Inc. San Francisco, CA Aug 09, 2015 $94,000 -
$100,000
Corporate Marketing Senior Analyst Salesforce.Com Inc. San Francisco, CA Apr 08, 2016 $90,106
Senior Marketing Analyst Salesforce.Com, Inc. San Francisco, CA Jul 20, 2016 $90,106
Senior Analyst, Marketing Can Capital, Inc. Kennesaw, GA Jun 20, 2016 $90,000
Marketing Analysis Senior Analyst Jpmorgan Chase & Co. Wilmington, DE Feb 23, 2015 $90,000
Senior Marketing Analyst Outsell Corporation Minneapolis, MN Jul 15, 2015 $89,300
Senior Marketing Analyst Outsell Corporation Minneapolis, MN Sep 12, 2015 $88,400
Senior Marketing Analyst Star and Bee Beauty Distributor Inc. Doraville, GA Feb 10, 2015 $79,394
Senior Analyst, Marketing Effectiveness The Nielsen Company (Us), LLC Evanston, IL Jan 08, 2016 $78,000
Senior Marketing Analyst, Sports Creative Artists Agency New York, NY Jan 12, 2015 $77,295
SR. Analyst, Marketing Business Analytics Directv LLC El Segundo, CA Aug 08, 2016 $77,106 -
$170,000
Senior Marketing Analyst Beckman Coulter, Inc. Miami, FL Dec 19, 2016 $77,000
Senior Marketing Analyst Hotels.Com, L.P. Dallas, TX May 25, 2015 $77,000 -
$78,000
Senior Marketing Analyst American Express Travel Related Services Company, Inc. Miami, FL Sep 13, 2016 $76,245
Senior Marketing Analyst, Digital Acquisition American Express Travel Related Services Company, Inc. New York, NY Dec 20, 2016 $75,000

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Top Skills for A Senior Marketing Analyst

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  1. Strategic Recommendations
  2. Financial Statements
  3. Customer Data
You can check out examples of real life uses of top skills on resumes here:
  • Maximized revenue by adjusting forecasting model and performing post audit analysis followed by strategic recommendations to upper management.
  • Supervised a financial analyst in preparing monthly financial statements and contract proposals.
  • Manage data integration with internal marketing tools and external customer data management and point of sale applications.
  • Developed inbound digital applications and online statement offers to enhance self-servicing and maintained low cost per card average.
  • Managed email, catalog, and Direct Mail segmentation and customer targeting by analyzing customer purchasing behavior and campaign response.

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