0 selections
0 selections

Companies use Senior Marketing Analyst to implement and direct working strategies for sales, general market placement, and advertising. This is a careful position, people who hold it should be careful in their decisions because it is likely to the organization's financial health.

They are also responsible for integrating internal account data with web-based data with the help of Tableau to achieve a holistic marketing effort. They are in charge of compiling and presenting business insight and visualizations using Teradata SQL and Tableau software as major tools.

Because of the sensitive nature of this job, employers prefer their prospects to have some natural skills. Some of these skills include statistical analysis software like R, SAS, SPSS, or STATA, data visualization, programming skills (optional), ability to handle survey/query software, ability to handle Reporting Software and Business intelligence like Tableau, data mining skills, and SQL databases and database querying languages.

There are some academic qualifications needed for this job, it is advised that prospects should at least a Bachelor's in Management, Marketing, Business Administration, and its equivalent. But a Master's degree in the above-listed course will give them an edge.

The salary of a Senior Marketing Analyst depends on the size of the organization, the experience he/she or she has gathered on the job, and the country he/she or she resides. But in the United States, an average Senior Marketing Analyst earns between $82,155 and $106,000 per annum.

There is more than meets the eye when it comes to being a senior marketing analyst. For example, did you know that they make an average of $40.93 an hour? That's $85,142 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Senior Marketing Analyst Do

There are certain skills that many senior marketing analysts have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

Learn more about what a Senior Marketing Analyst does

How To Become a Senior Marketing Analyst

If you're interested in becoming a senior marketing analyst, one of the first things to consider is how much education you need. We've determined that 74.7% of senior marketing analysts have a bachelor's degree. In terms of higher education levels, we found that 20.4% of senior marketing analysts have master's degrees. Even though most senior marketing analysts have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a senior marketing analyst. When we researched the most common majors for a senior marketing analyst, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior marketing analyst resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a senior marketing analyst. In fact, many senior marketing analyst jobs require experience in a role such as marketing analyst. Meanwhile, many senior marketing analysts also have previous career experience in roles such as finance analyst or marketing manager.

Senior Marketing Analyst Career Paths

Average Salary for a Senior Marketing Analyst

Senior Marketing Analysts in America make an average salary of $85,142 per year or $41 per hour. The top 10 percent makes over $109,000 per year, while the bottom 10 percent under $65,000 per year.
Average Senior Marketing Analyst Salary
$85,142 Yearly
$40.93 hourly
$65,000
10 %
$85,000
Median
$109,000
90 %

What Am I Worth?

0 selections
0 selections
salary-calculator

Senior Marketing Analyst Education

Senior Marketing Analyst Majors

27.1 %
19.9 %
7.8 %

Senior Marketing Analyst Degrees

Bachelors

74.7 %

Masters

20.4 %

Associate

2.9 %

Top Colleges for Senior Marketing Analysts

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

6. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. University of Nebraska - Lincoln

Lincoln, NE • Private

In-State Tuition
$9,242
Enrollment
20,592

9. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

10. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

Top Skills For a Senior Marketing Analyst

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.2% of senior marketing analysts listed tableau on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Choose From 10+ Customizable Senior Marketing Analyst Resume templates

Zippia allows you to choose from different easy-to-use Senior Marketing Analyst templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Senior Marketing Analyst resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume
Senior Marketing Analyst Resume

Senior Marketing Analyst Demographics

Senior Marketing Analyst Gender Distribution

Male
Male
52%
Female
Female
48%

After extensive research and analysis, Zippia's data science team found that:

  • Among senior marketing analysts, 48.3% of them are women, while 51.7% are men.

  • The most common race/ethnicity among senior marketing analysts is White, which makes up 69.2% of all senior marketing analysts.

  • The most common foreign language among senior marketing analysts is Spanish at 41.0%.

Online Courses For Senior Marketing Analyst That You May Like

Advertising Disclosure  The courses listed below are affiliate links. This means if you click on the link and purchase the course, we may receive a commission.
Marketing Analytics: Customer Value and Promotion Strategy
udemy
4.5
(506)

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the companys profitability...

Market Analytics: Become a Data-Driven Marketing Expert
udemy
4.7
(399)

Learn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy...

Marketing Customer Analytics, Segmentation, and Targeting
udemy
4.4
(708)

Learn how to analyze market based on customer and location data analytics with the most powerful tools available...

Show More Senior Marketing Analyst Courses
Job type you want
Full Time
Part Time
Internship
Temporary

Best States For a Senior Marketing Analyst

Some places are better than others when it comes to starting a career as a senior marketing analyst. The best states for people in this position are Washington, Delaware, New Jersey, and Minnesota. Senior marketing analysts make the most in Washington with an average salary of $109,706. Whereas in Delaware and New Jersey, they would average $103,127 and $96,759, respectively. While senior marketing analysts would only make an average of $93,197 in Minnesota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Senior Marketing Analyst Jobs:
219
Highest 10% Earn:
$132,000
Location Quotient:
1.21 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Minnesota

Total Senior Marketing Analyst Jobs:
1,096
Highest 10% Earn:
$121,000
Location Quotient:
1.14 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Virginia

Total Senior Marketing Analyst Jobs:
1,675
Highest 10% Earn:
$115,000
Location Quotient:
1.23 Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Senior Marketing Analysts

How Do Senior Marketing Analyst Rate Their Jobs?

Working as a Senior Marketing Analyst? Share your experience anonymously.
Do you work as a Senior Marketing Analyst?
Rate how you like work as Senior Marketing Analyst. It's anonymous and will only take a minute.

Top Senior Marketing Analyst Employers

Most Common Employers For Senior Marketing Analyst

Rank  Company  Average Salary  Hourly Rate  Job Openings  
1Staples$94,430$45.4011
2Expedia Group$92,902$44.6616
3Target$89,785$43.1712
4JPMorgan Chase & Co.$89,672$43.1149
5Office Depot$88,859$42.7211
6Atlassian$88,050$42.3310
7Hotwire$86,614$41.6412
8Salesforce$86,580$41.6321
9American Express$86,096$41.3970
10Prudential Financial$85,925$41.3113