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Become A Senior Marketing Analyst

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Working As A Senior Marketing Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates

  • Mostly Sitting

  • Make Decisions

  • $82,228

    Average Salary

What Does A Senior Marketing Analyst Do At Kelly Services

* Evaluate the effectiveness of marketing campaigns by tracking campaign response and providing feedback of findings with actionable recommendations for performance improvements.
* Extract and analyze data from multiple sources in order to research anomalies in campaign response metrics.
* Develop and maintain planning tools to measure key performance metrics by media and distribution channels.
* This may include response curves, ROI forecasts and test plans.
* Research campaign related inquires that may include print quantity estimates for Direct Mail campaigns, issues related to how a contact list was developed or lead handling from inside sales.
* Periodic evaluation of media response attribution and record matching logic to enable accurate capture of media driven leads and sales.
* Presentation of marketing initiatives, research findings and campaign results to senior leadership.
* Maintain relationship with internal operational departments and outside vendors to effectively develop all components of the marketing and advertising plan strategies

What Does A Senior Marketing Analyst Do At Concur

* Manage database strategy including data acquisition, list segmentation, data cleanliness and integrity within CRM and Marketing Automation databases, implementing a roadmap for data management improvements.
* Conduct gap analyses to determine and prioritize data acquisition needs.
* Audit the marketing program framework, to identify any gaps in our data for measuring performance.
* Work closely with Field Services, Sales Operations and Marketing Operations to ensure visibility into changes to data architecture.
* Perform quantitative and qualitative analyses of internal datasets from Salesforce, Marketo, and Adobe Analytics to help optimize marketing efforts throughout the customer lifecycle.
* This would include, but not be limited to, providing actionable insights to help drive inquiries, marketing qualified leads, pipeline, and revenue.
* Touch point analysis and impact across all channels (i.e. attribution modeling): provide analysis on tactics, activity, frequency, behaviors and recommendations for enhanced buying experience.
* Use data and insights to help optimize lead scoring model.
* Support program target setting, resource allocation, and ROI analysis.
* Partner with business intelligence team to create and optimize standardized reports and dashboards to provide ongoing data and insight for internal stakeholders.
* Partner with Process Improvement Manager to evaluate technology and process change impact.
* Position Requirements

What Does A Senior Marketing Analyst Do At Thermo Fisher Scientific

* Develop strong understanding of customers, market conditions and consumer insights through data analysis
* Derive actionable strategic insights from internal and external data sources
* Mine and evaluate purchasing data; develop and deploy models to predict key customer behaviors (e.g., likelihood to purchase, propensity to defect, customer acquisition opportunities, Share of Wallet opportunities)
* Develop business development targets by marrying external market data/research with internal customer and transactional data
* Track and forecast market growth and identify key trends
* Develop market and competitive analyses for business reviews, strategic planning, and annual planning
* Develop periodic (monthly, quarterly, annually) market dynamics and insights to support key business processes
* Support Strategic Marketing and Digital Marketing teams with analysis of marketing initiatives
* Create presentations for various management levels to share results, insights, business implications, and recommendations
* Be accountable for projects and ensure they are delivered on time and to a high quality standard

What Does A Senior Marketing Analyst Do At Lowe's

* Assists in the development and advancement of Lowe’s marketing strategy by crafting and delivering search social marketing tactics on time and on budget to ensure that project results are in line with corporate expectations
* Designs and implements processes that solve complex organizational problems from start to finish with limited input; ability to self-start and self-motivate themselves and cross functional team members
* Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROI
* Manages multiple social platforms, projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagement
* Interprets financial data and understands the implications to the business to assist the SEO Manager with the development of a viable Social Marketing strategy and tactics
* Reviews competitive market data across marketing social channels to influence future project work
* Requires understanding of current social channels and an evolving knowledge of emerging platforms and creative executions
* Indirect oversight of marketing budget for programs; responsible for delivering projects across the organization on time, on budget and on brand

What Does A Senior Marketing Analyst Do At TJX

* Evaluate the effectiveness of marketing actions, recommend data-driven segmentation approaches and deliver actionable insights to improve customer engagement and lifetime value.
* Synthesize data, uncover insights and create compelling data visualizations from multiple sources to tell a story and influence business actions.
* Work with TJX brand and loyalty teams to develop analysis focused on performance metrics around the lifecycle of new and existing loyalty card members.
* Partner with CRM managers to deliver insights which will maximize customer onboarding, cross-sell, up-sell and retention opportunities.
* Develop campaign response analysis including determining sales lift, engagement and ROI associated with each program to inform and optimize corporate marketing strategies.
* Responsible for leading initiatives that will increase marketable universe, improve KPI’s and create customer analysis that measure customer performance.
* Develop and implement test designs that serve as champion and challenger for loyalty programs.
* Act as a liaison with internal business partners (IT, Loyalty, International Marketing) and outside vendors (global database, email service provider, credit provider) to ensure timely/accurate delivery of reporting and analysis

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How To Become A Senior Marketing Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Marketing Analyst jobs

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Senior Marketing Analyst Career Paths

Senior Marketing Analyst
Finance Manager Account Executive Marketing Specialist
Associate Marketing Manager
5 Yearsyrs
Senior Manager Senior Manager Of Marketing Marketing Director
Brand Director
11 Yearsyrs
Database Marketing Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Digital Marketing Manager Senior Analyst Research Manager
Consumer Marketing Manager
6 Yearsyrs
Product Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Database Marketing Manager Marketing Director
Director, Global Marketing
12 Yearsyrs
Finance Manager Associate Director Research Director
Director, Market Research
10 Yearsyrs
Senior Manager Senior Project Manager Senior Product Manager
Director, Product Marketing
11 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
Program Manager Business Development Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Product Manager Sales Manager
Marketing Manager
6 Yearsyrs
Director Of Analytics Managing Director Marketing Consultant
Marketing Program Manager
7 Yearsyrs
Product Marketing Manager Business Development Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Program Manager Marketing Consultant
Online Marketing Manager
5 Yearsyrs
Product Manager Marketing Manager
Product Marketing Manager
7 Yearsyrs
Senior Analyst Program Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Senior Analyst Senior Manager Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Marketing Director General Manager Senior Manager
Senior Manager Of Marketing
9 Yearsyrs
Marketing Manager Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Marketing Director Senior Consultant Product Manager
Senior Product Marketing Manager
10 Yearsyrs
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Senior Marketing Analyst Demographics

Gender

  • Male

    49.0%

  • Female

    47.0%

  • Unknown

    4.0%

Ethnicity

  • White

    71.6%

  • Asian

    15.2%

  • Hispanic or Latino

    10.2%

  • Unknown

    2.1%

  • Black or African American

    0.9%
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Languages Spoken

  • Spanish

    36.9%

  • French

    15.5%

  • Mandarin

    7.1%

  • Portuguese

    7.1%

  • Chinese

    7.1%

  • Hindi

    3.6%

  • German

    3.6%

  • Cantonese

    2.4%

  • Czech

    2.4%

  • Japanese

    2.4%

  • Gujarati

    1.2%

  • Dutch

    1.2%

  • Kutchi

    1.2%

  • Yoruba

    1.2%

  • Russian

    1.2%

  • Tamil

    1.2%

  • Kashmiri

    1.2%

  • Hebrew

    1.2%

  • Carrier

    1.2%

  • Italian

    1.2%
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Senior Marketing Analyst

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Senior Marketing Analyst Education

Senior Marketing Analyst

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Real Senior Marketing Analyst Salaries

Job Title Company Location Start Date Salary
Senior Marketing Analyst Novatein Biosciences, Inc. Woburn, MA Jun 28, 2016 $168,667
Senior Marketing Analyst Zillow Inc. San Francisco, CA Jan 18, 2016 $130,000
Senior Marketing Analyst-Life Sciences and Healthcare SOL. Newgen Software Inc. VA Dec 28, 2015 $130,000
Senior Marketing Analyst Lendkey Technologies, Inc. New York, NY Mar 23, 2016 $130,000
Senior Marketing Analyst-Healthcare Solutions Newgen Software Inc. McLean, VA Dec 15, 2014 $130,000
Senior Marketing Analyst Imagination International Corporation New York, NY Oct 15, 2015 $120,399
Senior Marketing Analyst Dialpad, Inc. San Francisco, CA Aug 07, 2016 $120,000
Senior Marketing Analyst Switch Communications, Inc. San Francisco, CA Jul 22, 2015 $120,000
Senior Marketing Analyst Uber Technologies, Inc. San Francisco, CA Aug 08, 2016 $113,880 -
$135,000
Senior Marketing Analyst Bed Bath and Beyond, Inc. Union, NJ Dec 01, 2014 $110,000
Senior Marketing Analyst Prosper Marketplace San Francisco, CA Jul 20, 2016 $110,000
Senior Marketing Analyst Lactalis Deli, Inc. New York, NY Nov 20, 2015 $110,000
Senior Marketing Analyst, Customer Analytics CVS Pharmacy, Inc. Woonsocket, RI Oct 27, 2014 $90,000
Senior Marketing Analyst, Customer Analytics CVS Pharmacy, Inc. Woonsocket, RI Dec 05, 2014 $90,000
Senior Marketing Analyst Outsell Corporation Minneapolis, MN Jul 15, 2015 $89,300
Senior Technical Marketing Analyst BMC Software, Inc. Ashburn, VA Sep 10, 2015 $89,300 -
$148,900
Senior Database Marketing Analyst Esurance Insurance Services, Inc. San Francisco, CA Oct 05, 2015 $88,500
Senior Marketing Analyst Outsell Corporation Minneapolis, MN Sep 12, 2015 $88,400
SR. Marketing Modeling Analyst Auto Club Services, Inc. Tampa, FL Oct 01, 2014 $77,418
Senior Marketing Analyst, Sports Creative Artists Agency New York, NY Jan 12, 2015 $77,295
Senior Database Marketing Analyst Wyndham Vacation Ownership Inc. Orlando, FL Sep 23, 2013 $77,000 -
$90,000
Senior Marketing Analyst Hotels.Com, L.P. Dallas, TX May 25, 2015 $77,000 -
$78,000
Senior Marketing Analyst Beckman Coulter, Inc. Miami, FL Dec 19, 2016 $77,000
Senior Marketing Analyst American Express Travel Related Services Company, Inc. Miami, FL Sep 13, 2016 $76,245
Senior Consumer Marketing Modeling Analyst Advance Magazine Publishers Inc. DBA CONDÉ Nast Wilmington, DE Feb 11, 2013 $76,000

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Top Skills for A Senior Marketing Analyst

StrategicInitiativesCustomerDataGoogleAnalyticsOnlineEmailCampaignsWebAnalyticsROISQLServerSASCRMMarketResearchMarketShareNewProductDevelopmentBusinessIntelligenceCustomerSegmentationSalesRevenueInternetPDataAnalysisTradeShows

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Top Senior Marketing Analyst Skills

  1. Strategic Initiatives
  2. Customer Data
  3. Google Analytics
You can check out examples of real life uses of top skills on resumes here:
  • Assessed financial impact of all strategic initiatives for R&D Project Teams.
  • Manage data integration with internal marketing tools and external customer data management and point of sale applications.
  • Analyze 30 division web sites for ecommerce performance using online analytic tools (Adobe Site Catalyst and Google Analytics).
  • Leverage eBay data warehouse and dashboard to answer critical business questions, identifying online customer behavior and trends.
  • Generate analysis of email campaigns to inform business decisions.

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