How to hire a senior marketing analyst

How to hire a senior marketing analyst, step by step

Here's a step-by-step senior marketing analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a senior marketing analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new senior marketing analyst
• Step 8: Go through the hiring process checklist

What does a senior marketing analyst do?

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1. Identify your hiring needs

   Before you start hiring a senior marketing analyst, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A senior marketing analyst's background is also an important factor in determining whether they'll be a good fit for the position. For example, senior marketing analysts from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of senior marketing analysts.

   Type of Senior Marketing Analyst	Description	Hourly rate
   Senior Marketing Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$30-52
   Marketing Program Manager	The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends... Show more	$30-55
   Marketing And Operations Manager	A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure... Show more	$34-58

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Tableau
   • Digital Marketing
   • SQL
   • Visualization
   • Data Analysis
   • PowerPoint
   • Google Analytics
   • Marketing Analytics
   • ROI
   • Marketing Campaigns
   • KPIs
   • B Testing
   • CRM
   • Project Management

   Check all skills

   Responsibilities:

   • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
   • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
   • Discover a need for new SEO optimize support pages.
   • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
   • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
   • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.

   More senior marketing analyst duties

3. Make a budget

   Including a salary range in your senior marketing analyst job description is one of the best ways to attract top talent. A senior marketing analyst can vary based on:

   • Location. For example, senior marketing analysts' average salary in montana is 42% less than in washington.
   • Seniority. Entry-level senior marketing analysts 42% less than senior-level senior marketing analysts.
   • Certifications. A senior marketing analyst with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a senior marketing analyst's salary.

   Average senior marketing analyst salary

   $83,321yearly

   $40.06 hourly rate

   ---

   Entry-level senior marketing analyst salary

   $63,000 yearly salary

   Updated January 20, 2026

   Average senior marketing analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$107,861	$52
   2	Washington	$107,737	$52
   3	Delaware	$99,325	$48
   4	New Jersey	$95,319	$46
   5	Minnesota	$92,018	$44
   6	Texas	$90,574	$44
   7	New York	$86,549	$42
   8	Oregon	$85,473	$41
   9	District of Columbia	$85,466	$41
   10	Illinois	$83,587	$40
   11	Massachusetts	$80,762	$39
   12	Georgia	$79,930	$38
   13	Rhode Island	$79,757	$38
   14	Ohio	$79,214	$38
   15	Colorado	$78,803	$38
   16	Pennsylvania	$77,146	$37
   17	Maryland	$77,128	$37
   18	North Carolina	$76,264	$37
   19	Indiana	$75,408	$36
   20	Arizona	$73,567	$35

   Average senior marketing analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Credit Karma	$128,192	$61.63	6
   2	PayPal	$123,959	$59.60	15
   3	eBay	$117,787	$56.63	14
   4	Atlassian	$115,379	$55.47	17
   5	Microsoft	$112,539	$54.11	74
   6	Bed Bath & Beyond	$111,021	$53.38
   7	Macy's	$110,688	$53.22	9
   8	Gap Inc.	$109,026	$52.42
   9	JCPenney	$108,272	$52.05	4
   10	Grubhub	$108,172	$52.01
   11	Neiman Marcus Group	$107,714	$51.79
   12	Adobe	$107,575	$51.72	52
   13	Squarespace	$107,102	$51.49	3
   14	SeatGeek	$106,423	$51.16	2
   15	Match Group	$106,249	$51.08	10
   16	Amazon	$106,170	$51.04	235
   17	Zulily	$106,024	$50.97
   18	Nordstrom	$105,362	$50.65
   19	Instacart	$104,742	$50.36	6
   20	Cloudflare	$103,789	$49.90	4

4. Writing a senior marketing analyst job description

   A senior marketing analyst job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a senior marketing analyst job description:

   Senior marketing analyst job description example

   WHAT YOU'LL DOWe are seeking a strong candidate with experience and passion to fill a Topic activation Senior Knowledge Analyst (SKA) role within the Consumer Practice, focused on the topic of Digital Marketing and eCommerce.
   
   As a Senior Knowledge Analyst (SKA) within Consumer Practice, you will work in a growing global team, providing expertise on eCommerce and digital marketing whilst working together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You'll serve as a thought partner and content expert to case teams and topic leaders, helping structure and solve complex issues.
   
   You will help assess client digital capabilities based on both quantitative and qualitative observations, and work with BCG client teams to develop capabilities that drive client performance. For example, in this position, you will work with BCG client teams to monitor and optimize large digital marketing campaigns or assess our clients' readiness to roll out a strong ecommerce strategy.
   
   Additionally, you will support your Practice in developing existing & new intellectual property and knowledge assets. You will work on commercialization efforts for the eCommerce and Digital Marketing topic within CPG companies, in conjunction with business leaders, supporting marketing efforts, conferences and publications.
   
   BCG's Consumer Practice is one of the firm's largest industry practice areas and keeps growing continuously across all regions. BCG's Consumer practice creates breakthrough innovations for clients in the four sectors: consumer goods, retail, fashion & luxury and travel & tourism
   YOU'RE GOOD AT Working autonomously with a strong entrepreneurial spirit Solving client problems through formulating relevant research and/or analytical approaches in digital marketing and e-commerce. Working closely with clients to understand strategic objectives and design tests/optimize campaigns to improve digital marketing performance and meet the clients' goals Assessing client eCommerce and digital marketing capabilities Bringing eCommerce insights and expertise to case teams and aiding to client solutions Communicating with senior stakeholders, in a credible and confident way Codifying knowledge and maintaining Working collaboratively and effectively in a group dynamic often virtual, proficient in agile ways of working Flexibility and bringing a curious and creative mindset, open to new things and able to propose innovative ideas Ability to navigate complexity, ambiguity, and learn quickly YOU BRING (EXPERIENCE & QUALIFICATIONS) 1-2+ years of consulting experience in relevant sector/topic required; candidates with consulting experience preferred In lieu of consulting experience, 2+ years minimum industry experience required; 3-6+ years of industry experience strongly preferred Previous experience in a CPG or Consumer Product company focused in digital strategy, eCommerce, or Digital Marketing roles is appreciated Bachelor's Degree required (advanced degree preferred) Passion for the Consumer Products sector and working across multiple projects/stakeholders Proficiency in PowerPoint and utilizing data to reach conclusions through Excel, Alteryx/Tableau, or other data tools Fluency in English; Outstanding interpersonal and communication skills to interact with internal and external stakeholder while working in a global collaborative team environment YOU'LL WORK WITHAs a Senior Knowledge Analyst you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of knowledge positions that allow us to pursue exciting, innovative knowledge careers.ADDITIONAL INFORMATIONThe Knowledge Team (KT) is a group of functional and/or industry experts leveraging deep domain knowledge to enable insight for case teams and clients. KT members are affiliated to BCG Practice Areas, plugged into the strategic agenda and building and deploying leading edge IP data tools/assets to deliver insight.
   
   BCG's Knowledge Team members have the opportunity to be staffed on cases and help co-create insights with case teams and clients through expert perspectives on industry trends, delivery of proprietary data or tools in a particular function and complex research and analysis of market information. KT members also support the PA's business development and proposals and help to organize and codify the knowledge that enables BCG to deliver superior business value for its clients.

   Copy this example

   

5. Post your job

   To find the right senior marketing analyst for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with senior marketing analysts they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit senior marketing analysts who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your senior marketing analyst job on Zippia to find and attract quality senior marketing analyst candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit senior marketing analysts, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new senior marketing analyst

   Once you've selected the best senior marketing analyst candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new senior marketing analyst first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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