Average Senior Marketing Analyst Salary
$80,000 yearly
$28.57 hourly
Updated July 8, 2021
$62,000
10 %
$80,000
Median
$102,000
90 %
The average senior marketing analyst makes about $80,237 per year. That's $38.58 per hour! Those in the lower 10%, such as entry-level positions, only make about $62,000 a year. Meanwhile, the top 10% are sitting pretty with an average salary of $102,000. Many of senior marketing analysts seem to be drawn to retail and technology companies. Unless they care more about money, in which case senior marketing analysts tend to work at finance, retail, and technology companies. Even the employees who work in these industries can confirm that's where the money is. Although money is important, a lot of people base their career decisions solely on location. That's why we found that California, Texas and Delaware pay senior marketing analysts the highest salaries.

Average Senior Marketing Analyst Salary By State

The darker areas on the map show where senior marketing analysts earn the highest salaries across all 50 states.

Average Salary

Senior Marketing Analyst average salary by State

StateascdescAvg. salaryascdescHourly rateascdesc
Alabama
Alabama
$63,624
$63,624
$30.59
$30.59
Alaska
Alaska
$75,180
$75,180
$36.14
$36.14
Arizona
Arizona
$73,474
$73,474
$35.32
$35.32
Arkansas
Arkansas
$68,844
$68,844
$33.10
$33.10
California
California
$91,877
$91,877
$44.17
$44.17
Colorado
Colorado
$79,130
$79,130
$38.04
$38.04
Connecticut
Connecticut
$83,777
$83,777
$40.28
$40.28
Delaware
Delaware
$90,637
$90,637
$43.58
$43.58
District of Columbia
District of Columbia
$96,282
$96,282
$46.29
$46.29
Florida
Florida
$69,958
$69,958
$33.63
$33.63
Georgia
Georgia
$77,237
$77,237
$37.13
$37.13
Hawaii
Hawaii
$70,093
$70,093
$33.70
$33.70
Idaho
Idaho
$51,701
$51,701
$24.86
$24.86
Illinois
Illinois
$70,718
$70,718
$34.00
$34.00
Indiana
Indiana
$74,088
$74,088
$35.62
$35.62
Iowa
Iowa
$65,345
$65,345
$31.42
$31.42
Kansas
Kansas
$67,900
$67,900
$32.64
$32.64
Kentucky
Kentucky
$62,254
$62,254
$29.93
$29.93
Louisiana
Louisiana
$64,716
$64,716
$31.11
$31.11
Maine
Maine
$71,814
$71,814
$34.53
$34.53
Maryland
Maryland
$79,283
$79,283
$38.12
$38.12
Massachusetts
Massachusetts
$77,432
$77,432
$37.23
$37.23
Michigan
Michigan
$78,409
$78,409
$37.70
$37.70
Minnesota
Minnesota
$76,931
$76,931
$36.99
$36.99
Mississippi
Mississippi
$52,038
$52,038
$25.02
$25.02
Missouri
Missouri
$60,586
$60,586
$29.13
$29.13
Montana
Montana
$59,123
$59,123
$28.42
$28.42
Nebraska
Nebraska
$53,323
$53,323
$25.64
$25.64
Nevada
Nevada
$67,500
$67,500
$32.45
$32.45
New Hampshire
New Hampshire
$63,670
$63,670
$30.61
$30.61
New Jersey
New Jersey
$87,214
$87,214
$41.93
$41.93
New Mexico
New Mexico
$74,015
$74,015
$35.58
$35.58
New York
New York
$82,552
$82,552
$39.69
$39.69
North Carolina
North Carolina
$80,121
$80,121
$38.52
$38.52
North Dakota
North Dakota
$54,042
$54,042
$25.98
$25.98
Ohio
Ohio
$76,663
$76,663
$36.86
$36.86
Oklahoma
Oklahoma
$78,888
$78,888
$37.93
$37.93
Oregon
Oregon
$84,260
$84,260
$40.51
$40.51
Pennsylvania
Pennsylvania
$75,849
$75,849
$36.47
$36.47
Rhode Island
Rhode Island
$82,095
$82,095
$39.47
$39.47
South Carolina
South Carolina
$77,493
$77,493
$37.26
$37.26
South Dakota
South Dakota
$61,719
$61,719
$29.67
$29.67
Tennessee
Tennessee
$67,018
$67,018
$32.22
$32.22
Texas
Texas
$90,811
$90,811
$43.66
$43.66
Utah
Utah
$66,467
$66,467
$31.96
$31.96
Vermont
Vermont
$61,825
$61,825
$29.72
$29.72
Virginia
Virginia
$86,201
$86,201
$41.44
$41.44
Washington
Washington
$88,737
$88,737
$42.66
$42.66
West Virginia
West Virginia
$59,422
$59,422
$28.57
$28.57
Wisconsin
Wisconsin
$67,915
$67,915
$32.65
$32.65
Wyoming
Wyoming
$54,574
$54,574
$26.24
$26.24

Highest Paying Cities For Senior Marketing Analyst

0 selections
CityascdescAvg. salaryascdescHourly rateascdesc
San Francisco, CA
San Francisco, CA
$98,919
$98,919
$47.56
$47.56
Washington, DC
Washington, DC
$96,268
$96,268
$46.28
$46.28
Houston, TX
Houston, TX
$91,444
$91,444
$43.96
$43.96
Wilmington, DE
Wilmington, DE
$90,605
$90,605
$43.56
$43.56
Seattle, WA
Seattle, WA
$89,880
$89,880
$43.21
$43.21
Tigard, OR
Tigard, OR
$83,907
$83,907
$40.34
$40.34

The largest raises come from changing jobs.

See what's out there.

Average Senior Marketing Analyst Salary Over Time

Compare salaries for individual cities or states with the national average.

Location

    How Much Do Senior Marketing Analysts Make In Different Industries?

    As we previously stated, senior marketing analyst salaries can vary depending on the industry. In fact, our data shows that finance, retail, and technology companies tend to offer much higher salaries for senior marketing analysts. For example, senior marketing analysts make a whopping average salary of $80,638 while working for finance companies. Meanwhile, other people in this field are making $80,290 at retail companies and $78,979 at technology companies. But senior marketing analysts may want to avoid working in the transportation industry as it offers the lowest average salary at $70,011.
    Industry
    Avg. Salary
    Range
    1. Finance
    $80,638
    Avg. Salary
    $63k
    $89k
    2. Retail
    $80,290
    Avg. Salary
    $63k
    $89k
    3. Technology
    $78,979
    Avg. Salary
    $63k
    $89k
    4. Automotive
    $76,781
    Avg. Salary
    $63k
    $89k
    5. Manufacturing
    $74,663
    Avg. Salary
    $63k
    $89k
    6. Hospitality
    $70,247
    Avg. Salary
    $63k
    $89k

    High Paying Senior Marketing Analyst Jobs

    Average JOB Salary by Field

    Marketing Program Manager

    Avg. salary: $92,198

    The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
    88,689 Marketing Program Manager Jobs
    Marketing And Operations Manager

    Avg. salary: $95,823

    A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
    80,053 Marketing And Operations Manager Jobs
    Product Analyst

    Avg. salary: $74,439

    A product analyst job utilizes data analysis software and notates trends in market research. Primarily, analysts project the costs of product development and marketing. They think of the possibilities for profit and sales and monitor the performance of products on the market to come up with a better product. Their responsibilities include company product evaluation, product understanding, and product rating reviews. Familiarity with Microsoft Office Suite, strong communication skills, and proficiency in database software is necessary for this job.
    76,414 Product Analyst Jobs
    Marketing Internship

    Avg. salary: $31,896

    Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
    64,193 Marketing Internship Jobs
    Marketing Coordinator

    Avg. salary: $46,176

    A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
    45,250 Marketing Coordinator Jobs
    Marketing Lead

    Avg. salary: $109,490

    A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
    61,163 Marketing Lead Jobs

    Which Companies Pay Senior Marketing Analysts The Most?

    If you insist on knowing when your check is going to come and for how much, then you'd be better off working for companies like Zulily and eBay as they offer the highest salaries for senior marketing analysts.
    Company
    Company
    Avg. Salary
    Range
    $80k
    $116k
    $80k
    $116k
    $80k
    $116k

    Recently Added Senior Marketing Analyst Salaries

    Location
    CompanyascdescJobascdescLocationascdescDate AddedascdescSalaryascdesc
    XXX
    XXX
    Senior Marketing Analyst
    Senior Marketing Analyst
    Senior Marketing Analyst
    Glendale, AZ
    Glendale, AZ
    06/29/2021
    06/29/2021
    $117,000
    $117,000
    06/29/2021
    CSAA Insurance Group, a AAA Insurer
    CSAA Insurance Group, a AAA Insurer
    Senior Marketing Analyst
    Senior Marketing Analyst
    Senior Marketing Analyst
    Glendale, AZ
    Glendale, AZ
    06/28/2021
    06/28/2021
    $117,000
    $117,000
    06/28/2021
    Marketing Budget Management-SR. Analyst
    Marketing Budget Management-SR. Analyst
    Jefferson City, MO
    Jefferson City, MO
    06/25/2021
    06/25/2021
    $80,400
    $80,400
    06/25/2021
    Marketing Budget Management-SR. Analyst
    Marketing Budget Management-SR. Analyst
    Salem, OR
    Salem, OR
    06/25/2021
    06/25/2021
    $80,400
    $80,400
    06/25/2021
    Marketing Budget Management-SR. Analyst
    Marketing Budget Management-SR. Analyst
    Tallahassee, FL
    Tallahassee, FL
    06/25/2021
    06/25/2021
    $80,400
    $80,400
    06/25/2021
    Marketing Budget Management-SR. Analyst
    Marketing Budget Management-SR. Analyst
    Topeka, KS
    Topeka, KS
    06/25/2021
    06/25/2021
    $80,400
    $80,400
    06/25/2021
    Marketing Budget Management-SR. Analyst
    Marketing Budget Management-SR. Analyst
    Seattle, WA
    Seattle, WA
    06/19/2021
    06/19/2021
    $80,400
    $80,400
    06/19/2021
    Marketing Budget Management-SR. Analyst
    Marketing Budget Management-SR. Analyst
    Atlanta, GA
    Atlanta, GA
    06/18/2021
    06/18/2021
    $80,400
    $80,400
    06/18/2021
    Marketing Budget Management-SR. Analyst
    Marketing Budget Management-SR. Analyst
    Austin, TX
    Austin, TX
    06/18/2021
    06/18/2021
    $80,400
    $80,400
    06/18/2021
    Marketing Budget Management-SR. Analyst
    Marketing Budget Management-SR. Analyst
    Denver, CO
    Denver, CO
    06/18/2021
    06/18/2021
    $80,400
    $80,400
    06/18/2021

    Average Senior Marketing Analyst Salary by Demographic

    Senior Marketing Analyst Gender Pay Gap

    male-income
    Male Income
    $83,102
    female-income
    Female Income
    $81,197
    Median Senior Marketing Analyst Income by Race
    Asian senior marketing analysts have the highest average salary compared to other ethnicities. Hispanic or latino senior marketing analysts have the lowest average salary at $79,800.
    $86,000
    $84,000
    $82,000
    $80,000
    $78,000
    White
    Black or African American
    Asian
    Unknown
    Hispanic or Latino
    Ethnicityascdesc
    Salaryascdesc
    White$81,621
    Black or African American$80,657
    Asian$85,497
    Unknown$83,173
    Hispanic or Latino$79,800
    Average Senior Marketing Analyst Salary by Education Level
    Senior marketing analysts with a Doctorate degree earn more than those without, at $92,166 annually. With a Masters degree, senior marketing analysts earn a median annual income of $90,932 compared to $81,197 for senior marketing analysts with an Bachelors degree.
    $94,000
    $91,000
    $88,000
    $85,000
    $82,000
    $79,000
    Bachelor's Degree
    Master's Degree
    Doctorate Degree
    Educationascdesc
    Salaryascdesc
    Bachelor's Degree$81,197
    Master's Degree$90,932
    Doctorate Degree$92,166