How To Become A Senior Marketing Associate: What It Is and Career Path

What is a senior marketing associate and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Linda Goulet,

Richard Tate

A senior marketing associate is usually responsible for executing managerial support works for the marketing sector. You will take care of documentation and forms, prepare and handle files, and manage correspondence and phone calls. More importantly, you must take part in strategic presentations and marketing. Also, as a senior marketing associate, you must carry out market findings and examinations to recognize business chances. Creating methods or techniques to satisfy client's demands as well as coaching younger associates are essential roles you will play. Oftentimes, you may be required to organize and support field operations from the office to help improve field sales. All these should be done under the organization's rules and regulations.

To get a job as a senior marketing associate, you must have a bachelor's degree or a master's degree, depending on the employer. You must also pay attention to details and must be able to evaluate and analyze issues. Along with these, you must have great communication skills. You will earn an average of $72,170 per year or $34.75 per hour.

What general advice would you give to a senior marketing associate?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreSenior Marketing AssociateUS Average

Salary

5.4

Avg. Salary $68,942

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 13.46%

Black or African American 4.99%

Hispanic or Latino 11.90%

Unknown 4.95%

White 64.57%

Gender

female 65.66%

male 34.34%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a senior marketing associate

Explore senior marketing associate education requirements

Most common senior marketing associate degrees

Bachelor's

79.1 %

Master's

13.1 %

Associate

4.4 %

Start to develop specific senior marketing associate skills

Skills	Percentages
Digital Marketing	12.64%
Marketing Campaigns	7.68%
Integrated Marketing	6.47%
Email Marketing	6.32%
Lead Generation	6.22%

Complete relevant senior marketing associate training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New senior marketing associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a senior marketing associate based on U.S. Bureau of Labor Statistics data and data from real senior marketing associate resumes.

Research senior marketing associate duties and responsibilities

Launch and manage social marketing Facebook campaigns and content.
Manage CRM system, interpret market research, and execute targeted campaigns
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Create CRM specific style guide for data entry.

Get senior marketing associate experience

Generally, it takes 4-6 years to become a senior marketing associate. The most common roles before becoming a senior marketing associate include marketing associate, marketing coordinator team lead and internship.

Apply for senior marketing associate jobs

Now it's time to start searching for a senior marketing associate job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do senior marketing associates rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Senior marketing associate reviews

A zippia user wrote a review on May 2019

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.