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Become A Senior Marketing Associate

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Working As A Senior Marketing Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $71,000

    Average Salary

What Does A Senior Marketing Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Senior Marketing Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Senior Marketing Associate Jobs

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Senior Marketing Associate Career Paths

Senior Marketing Associate
Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Manager Owner Marketing Director
Director, Global Marketing
12 Yearsyrs
Account Manager Marketing Director
Brand Director
10 Yearsyrs
Account Manager Product Manager Marketing Communications Manager
Marketing Program Manager
6 Yearsyrs
Project Manager Product Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Project Manager Product Manager Product Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Project Manager Development Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Senior Manager Of Marketing Co-Founder Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Communications Manager Events Marketing Manager
Director Of Marketing And Events
5 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Account Supervisor Communications Manager Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Account Supervisor Brand Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Supervisor Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Manager/Project Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Marketing Manager/Project Manager Marketing Account Manager Social Media Manager
Content Marketing Manager
6 Yearsyrs
Marketing Manager/Project Manager Marketing Program Manager Social Media Manager
Marketing Strategist
6 Yearsyrs
Communications Manager Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
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Do you work as a Senior Marketing Associate?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Top Careers Before Senior Marketing Associate
Internship 6.6%
Manager 2.3%
Associate 2.2%
Top Careers After Senior Marketing Associate
Manager 4.7%
Consultant 4.3%

Do you work as a Senior Marketing Associate?

Senior Marketing Associate Demographics

Gender

Female

59.4%

Male

31.2%

Unknown

9.4%
Ethnicity

White

59.0%

Hispanic or Latino

14.2%

Black or African American

11.6%

Asian

11.5%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

29.4%

French

14.7%

Chinese

8.8%

Mandarin

7.4%

Cantonese

5.9%

Japanese

5.9%

Italian

5.9%

Russian

4.4%

German

4.4%

Portuguese

1.5%

Czech

1.5%

Vietnamese

1.5%

Welsh

1.5%

Greek

1.5%

Arabic

1.5%

Korean

1.5%

Venda

1.5%

Thai

1.5%
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Senior Marketing Associate Education

Schools

DePaul University

11.2%

New York University

8.1%

University of Phoenix

7.6%

University of Delaware

6.6%

George Washington University

5.6%

Northeastern University

5.6%

Northwestern University

4.6%

Georgetown University

4.6%

Boston University

4.6%

Syracuse University

4.1%

Cornell University

4.1%

George Mason University

4.1%

Columbia University

4.1%

University of Texas at Austin

4.1%

Ohio University -

3.6%

Roosevelt University

3.6%

Michigan State University

3.6%

University of Maryland - College Park

3.6%

Temple University

3.6%

University of Southern California

3.6%
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Majors

Marketing

25.6%

Business

22.2%

Communication

10.1%

English

5.5%

Finance

4.4%

Management

4.2%

Psychology

3.8%

Public Relations

3.3%

Journalism

3.3%

Political Science

2.7%

Advertising

2.4%

Economics

2.0%

Education

1.7%

Graphic Design

1.7%

Computer Science

1.4%

Hospitality Management

1.4%

Writing

1.3%

Liberal Arts

1.1%

Nursing

1.0%

Specialized Sales And Merchandising

1.0%
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Degrees

Bachelors

55.8%

Masters

27.4%

Other

10.3%

Certificate

3.0%

Associate

2.1%

Doctorate

0.9%

Diploma

0.3%

License

0.2%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$71,000
View Detailed Salary Report
$45,000
Min 10%
$71,000
Median 50%
$71,000
Median 50%
$71,000
Median 50%
$71,000
Median 50%
$71,000
Median 50%
$71,000
Median 50%
$71,000
Median 50%
$112,000
Max 90%
Best Paying Company
Sapient
Highest Paying City
Bellevue, WA
Highest Paying State
Alaska
Avg Experience Level
3.0 years
How much does a Senior Marketing Associate make at top companies?
The national average salary for a Senior Marketing Associate in the United States is $71,619 per year or $34 per hour. Those in the bottom 10 percent make under $45,000 a year, and the top 10 percent make over $113,000.

Real Senior Marketing Associate Salaries

Job Title Company Location Start Date Salary
Senior Associate, Global Marketing Stereotaxis, Inc. Saint Louis, MO Oct 11, 2013 $115,149 -
$120,000
Senior Associate, Business Operations Marketing Linkedin Corporation San Francisco, CA Jun 03, 2015 $106,000 -
$198,000
Senior Associate, Business Operations Marketing Linkedin Corporation San Francisco, CA Sep 05, 2015 $106,000 -
$198,000
Senior Associate, Business Operations Marketing Linkedin Corporation San Francisco, CA Mar 06, 2015 $106,000 -
$198,000
Senior Marketing Associate WIL, LLC Palo Alto, CA Mar 09, 2016 $96,000
SR. Associate Business To Business Marketing Grubhub Holdings, Inc. New York, NY May 30, 2016 $90,000
SR. Associate, Derivative Marketing Keybank National Association Cleveland, OH Oct 01, 2015 $89,731 -
$115,000
Senior Associate Marketing Strategy & Analysis Sapient Corporation New York, NY Jul 21, 2016 $85,000
Senior Associate Marketing Strategy & Analysis Sapient Corporation New York, NY Oct 01, 2015 $85,000
Senior Marketing Associate Moody's Analytics, Inc. New York, NY Nov 02, 2012 $82,810
Senior Marketing Associate Jpmorgan Chase & Co. New York, NY Sep 29, 2010 $82,000
Senior Associate, Analytics, Marketing Strategy and Analysis Discover Products Inc. Riverwoods, IL Aug 12, 2016 $80,891 -
$83,600
Senior Associate II, Portfolio Marketing Discover Products Inc. Riverwoods, IL May 16, 2016 $80,891
Senior Marketing Associate Jpmorgan Chase & Co. Columbus, OH Mar 11, 2013 $78,000
Senior Associate Marketing Strategy & Analysis Sapient Corporation Atlanta, GA Apr 27, 2012 $75,049
Senior Associate Marketing Strategy & Analysis Sapient Corporation Chicago, IL Sep 07, 2010 $75,000
Analyst, Senior Associate Marketing and Investor Relations Pine River Capital Management LP Minnetonka, MN Oct 01, 2015 $75,000
Senior Associate Marketing Strategy & Analysis Sapient Corporation Chicago, IL Sep 23, 2010 $75,000
Senior Associate II, Marketing Acquisition Discover Products Inc. Riverwoods, IL Jan 10, 2016 $73,549 -
$73,623
SR. Associate, Derivative Marketing Keybank National Association Cleveland, OH Oct 01, 2012 $73,237 -
$85,000
Senior Associate Marketing Analytics Discover Products Inc. Riverwoods, IL Jul 20, 2015 $66,539 -
$70,000
Senior Associate, Marketing Analytics Discover Products Inc. Riverwoods, IL Jul 20, 2015 $66,539 -
$70,000
Senior Associate, Marketing Analytics Discover Products Inc. Riverwoods, IL Jul 25, 2015 $66,539 -
$70,000
Senior Associate, Marketing Analytics Discover Products Inc. Riverwoods, IL Jul 22, 2015 $66,539 -
$70,000

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Top Skills for A Senior Marketing Associate

  1. Web Application
  2. Response Rates
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Utilized econometric modeling and testing to achieve record-breaking response rates.
  • Conducted initial outreach by email and telephone, scheduled meetings and telephone calls and performed general administrative tasks.
  • Provided data analysis support to multiple business partners.
  • Participated in a 12-week Business Development Internship; honed presentation skills, value-proposition techniques and practiced contract negotiation with marketing executives.
  • Managed over $4 million in yearly sales volume with an emphasis on market share growth.

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Top 10 Best States for Senior Marketing Associates

  1. Delaware
  2. New Jersey
  3. Rhode Island
  4. Washington
  5. Massachusetts
  6. Texas
  7. Minnesota
  8. Connecticut
  9. District of Columbia
  10. Colorado
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  • (640 jobs)
  • (102 jobs)
  • (697 jobs)
  • (1,019 jobs)
  • (1,118 jobs)
  • (390 jobs)
  • (254 jobs)
  • (169 jobs)
  • (461 jobs)

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