A senior marketing associate is usually responsible for executing managerial support works for the marketing sector. You will take care of documentation and forms, prepare and handle files, and manage correspondence and phone calls. More importantly, you must take part in strategic presentations and marketing. Also, as a senior marketing associate, you must carry out market findings and examinations to recognize business chances. Creating methods or techniques to satisfy client's demands as well as coaching younger associates are essential roles you will play. Oftentimes, you may be required to organize and support field operations from the office to help improve field sales. All these should be done under the organization's rules and regulations.
To get a job as a senior marketing associate, you must have a bachelor's degree or a master's degree, depending on the employer. You must also pay attention to details and must be able to evaluate and analyze issues. Along with these, you must have great communication skills. You will earn an average of $72,170 per year or $34.75 per hour.
How to Become a Senior Marketing Associate
There is more than meets the eye when it comes to being a senior marketing associate. For example, did you know that they make an average of $36.55 an hour? That's $76,031 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
What Does a Senior Marketing Associate Do
There are certain skills that many senior marketing associates have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
How To Become a Senior Marketing Associate
If you're interested in becoming a senior marketing associate, one of the first things to consider is how much education you need. We've determined that 79.1% of senior marketing associates have a bachelor's degree. In terms of higher education levels, we found that 13.1% of senior marketing associates have master's degrees. Even though most senior marketing associates have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a senior marketing associate. When we researched the most common majors for a senior marketing associate, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on senior marketing associate resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a senior marketing associate. In fact, many senior marketing associate jobs require experience in a role such as marketing associate. Meanwhile, many senior marketing associates also have previous career experience in roles such as marketing coordinator or internship.
Senior Marketing Associate Career Paths
As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a senior marketing associate can determine their career goals through the career progression. For example, they could start out with a role such as marketing manager, progress to a title such as marketing director and then eventually end up with the title senior director of marketing.
Average Salary for a Senior Marketing Associate
What Am I Worth?
Top Colleges for Senior Marketing Associates
1. University of Georgia
Athens, GA • Private
2. University of Pennsylvania
Philadelphia, PA • Private
3. University of Wisconsin - Madison
Madison, WI • Private
4. Stanford University
Stanford, CA • Private
5. Northwestern University
Evanston, IL • Private
6. University of Maryland - College Park
College Park, MD • Private
7. University of Minnesota - Twin Cities
Minneapolis, MN • Private
8. Ball State University
Muncie, IN • Private
9. Purdue University
West Lafayette, IN • Private
10. Howard University
Washington, DC • Private
Top Skills For a Senior Marketing Associate
The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.7% of senior marketing associates listed external agencies on their resume, but soft skills such as detail oriented and analytical skills are important as well.
Senior Marketing Associate Demographics
Senior Marketing Associate Gender Distribution
After extensive research and analysis, Zippia's data science team found that:
- Among senior marketing associates, 65.7% of them are women, while 34.3% are men.
- The most common race/ethnicity among senior marketing associates is White, which makes up 68.8% of all senior marketing associates.
- The most common foreign language among senior marketing associates is Spanish at 29.4%.
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Best States For a Senior Marketing Associate
Some places are better than others when it comes to starting a career as a senior marketing associate. The best states for people in this position are Delaware, Washington, Virginia, and New Jersey. Senior marketing associates make the most in Delaware with an average salary of $113,558. Whereas in Washington and Virginia, they would average $102,344 and $92,812, respectively. While senior marketing associates would only make an average of $92,237 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.
1. Delaware
$113,558
Avg. Salary
2. Connecticut
$89,632
Avg. Salary
3. Minnesota
$89,827
Avg. Salary
How Do Senior Marketing Associate Rate Their Jobs?
Top Senior Marketing Associate Employers
Most Common Employers For Senior Marketing Associate
| Rank  | Company  | Average Salary  | Hourly Rate  | Job Openings  |
|---|---|---|---|---|
| 1 | Putnam Investments | $103,752 | $49.88 | 11 |
| 2 | Morgan Stanley | $101,979 | $49.03 | 10 |
| 3 | JPMorgan Chase & Co. | $98,223 | $47.22 | 40 |
| 4 | Publicis Sapient | $90,153 | $43.34 | 13 |
| 5 | Ernst & Young | $89,267 | $42.92 | 9 |
| 6 | Wells Fargo | $89,002 | $42.79 | 10 |
| 7 | Pwc | $88,187 | $42.40 | 15 |
| 8 | Discover | $87,458 | $42.05 | 78 |
| 9 | New York Life Insurance | $85,972 | $41.33 | 11 |
| 10 | KPMG LLP | $84,879 | $40.81 | 126 |
Senior Marketing Associate Videos
