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The differences between senior marketing associates and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing associate, becoming an assistant marketing manager takes usually requires 8-10 years. Additionally, an assistant marketing manager has an average salary of $94,094, which is higher than the $68,942 average annual salary of a senior marketing associate.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Marketing Associate | Assistant Marketing Manager | |
| Yearly salary | $68,942 | $94,094 |
| Hourly rate | $33.15 | $45.24 |
| Growth rate | 19% | 10% |
| Number of jobs | 76,168 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Senior marketing associates and assistant marketing managers have different pay scales, as shown below.
| Senior Marketing Associate | Assistant Marketing Manager | |
| Average salary | $68,942 | $94,094 |
| Salary range | Between $52,000 And $91,000 | Between $64,000 And $136,000 |
| Highest paying City | Wilmington, DE | Portsmouth, VA |
| Highest paying state | Delaware | Virginia |
| Best paying company | Bed Bath & Beyond | General Motors |
| Best paying industry | Finance | Finance |
There are a few differences between a senior marketing associate and an assistant marketing manager in terms of educational background:
| Senior Marketing Associate | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and assistant marketing managers' demographics:
| Senior Marketing Associate | Assistant Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |