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The differences between senior marketing associates and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing associate, becoming a head of marketing takes usually requires 8-10 years. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $68,942 average annual salary of a senior marketing associate.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Senior Marketing Associate | Head Of Marketing | |
| Yearly salary | $68,942 | $137,829 |
| Hourly rate | $33.15 | $66.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 76,168 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Senior marketing associates and heads of marketing have different pay scales, as shown below.
| Senior Marketing Associate | Head Of Marketing | |
| Average salary | $68,942 | $137,829 |
| Salary range | Between $52,000 And $91,000 | Between $93,000 And $203,000 |
| Highest paying City | Wilmington, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Bed Bath & Beyond | Meta |
| Best paying industry | Finance | Media |
There are a few differences between a senior marketing associate and a head of marketing in terms of educational background:
| Senior Marketing Associate | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and heads of marketing' demographics:
| Senior Marketing Associate | Head Of Marketing | |
| Average age | 37 | 39 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |