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The differences between senior marketing associates and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing associate and a marketing analyst. Additionally, a senior marketing associate has an average salary of $68,942, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Senior Marketing Associate | Marketing Analyst | |
| Yearly salary | $68,942 | $59,380 |
| Hourly rate | $33.15 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 76,168 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Senior marketing associates and marketing analysts have different pay scales, as shown below.
| Senior Marketing Associate | Marketing Analyst | |
| Average salary | $68,942 | $59,380 |
| Salary range | Between $52,000 And $91,000 | Between $41,000 And $84,000 |
| Highest paying City | Wilmington, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Bed Bath & Beyond | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a senior marketing associate and a marketing analyst in terms of educational background:
| Senior Marketing Associate | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and marketing analysts' demographics:
| Senior Marketing Associate | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |