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The differences between senior marketing associates and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing associate and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $68,942 average annual salary of a senior marketing associate.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Senior Marketing Associate | Marketing Consultant | |
| Yearly salary | $68,942 | $70,593 |
| Hourly rate | $33.15 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 76,168 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Senior marketing associates and marketing consultants have different pay scales, as shown below.
| Senior Marketing Associate | Marketing Consultant | |
| Average salary | $68,942 | $70,593 |
| Salary range | Between $52,000 And $91,000 | Between $44,000 And $112,000 |
| Highest paying City | Wilmington, DE | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | Bed Bath & Beyond | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing associate and a marketing consultant in terms of educational background:
| Senior Marketing Associate | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and marketing consultants' demographics:
| Senior Marketing Associate | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |