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The differences between senior marketing associates and marketing leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing associate, becoming a marketing lead takes usually requires 8-10 years. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $68,942 average annual salary of a senior marketing associate.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Senior Marketing Associate | Marketing Lead | |
| Yearly salary | $68,942 | $104,664 |
| Hourly rate | $33.15 | $50.32 |
| Growth rate | 19% | 10% |
| Number of jobs | 76,168 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Senior marketing associates and marketing leads have different pay scales, as shown below.
| Senior Marketing Associate | Marketing Lead | |
| Average salary | $68,942 | $104,664 |
| Salary range | Between $52,000 And $91,000 | Between $74,000 And $146,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Bed Bath & Beyond | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing associate and a marketing lead in terms of educational background:
| Senior Marketing Associate | Marketing Lead | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and marketing leads' demographics:
| Senior Marketing Associate | Marketing Lead | |
| Average age | 37 | 39 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |