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The differences between senior marketing associates and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing associate, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $68,942 average annual salary of a senior marketing associate.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Marketing Associate | Marketing Manager | |
| Yearly salary | $68,942 | $104,550 |
| Hourly rate | $33.15 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 76,168 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Senior marketing associates and marketing managers have different pay scales, as shown below.
| Senior Marketing Associate | Marketing Manager | |
| Average salary | $68,942 | $104,550 |
| Salary range | Between $52,000 And $91,000 | Between $71,000 And $153,000 |
| Highest paying City | Wilmington, DE | Menlo Park, CA |
| Highest paying state | Delaware | California |
| Best paying company | Bed Bath & Beyond | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing associate and a marketing manager in terms of educational background:
| Senior Marketing Associate | Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and marketing managers' demographics:
| Senior Marketing Associate | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |