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The differences between senior marketing associates and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing associate, becoming a marketing program manager takes usually requires 8-10 years. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $68,942 average annual salary of a senior marketing associate.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Senior Marketing Associate | Marketing Program Manager | |
| Yearly salary | $68,942 | $86,807 |
| Hourly rate | $33.15 | $41.73 |
| Growth rate | 19% | 10% |
| Number of jobs | 76,168 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Senior marketing associates and marketing program managers have different pay scales, as shown below.
| Senior Marketing Associate | Marketing Program Manager | |
| Average salary | $68,942 | $86,807 |
| Salary range | Between $52,000 And $91,000 | Between $64,000 And $116,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Bed Bath & Beyond | Meta |
| Best paying industry | Finance | Transportation |
There are a few differences between a senior marketing associate and a marketing program manager in terms of educational background:
| Senior Marketing Associate | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and marketing program managers' demographics:
| Senior Marketing Associate | Marketing Program Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |