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The differences between senior marketing associates and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing associate and a marketing specialist. Additionally, a senior marketing associate has an average salary of $68,942, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Senior Marketing Associate | Marketing Specialist | |
| Yearly salary | $68,942 | $54,942 |
| Hourly rate | $33.15 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 76,168 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Senior marketing associates and marketing specialists have different pay scales, as shown below.
| Senior Marketing Associate | Marketing Specialist | |
| Average salary | $68,942 | $54,942 |
| Salary range | Between $52,000 And $91,000 | Between $36,000 And $82,000 |
| Highest paying City | Wilmington, DE | Seattle, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | Bed Bath & Beyond | |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing associate and a marketing specialist in terms of educational background:
| Senior Marketing Associate | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and marketing specialists' demographics:
| Senior Marketing Associate | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |