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The differences between senior marketing associates and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing associate, becoming a marketing strategist takes usually requires 8-10 years. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $68,942 average annual salary of a senior marketing associate.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Senior Marketing Associate | Marketing Strategist | |
| Yearly salary | $68,942 | $80,033 |
| Hourly rate | $33.15 | $38.48 |
| Growth rate | 19% | 10% |
| Number of jobs | 76,168 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Senior marketing associates and marketing strategists have different pay scales, as shown below.
| Senior Marketing Associate | Marketing Strategist | |
| Average salary | $68,942 | $80,033 |
| Salary range | Between $52,000 And $91,000 | Between $53,000 And $119,000 |
| Highest paying City | Wilmington, DE | Harrisburg, PA |
| Highest paying state | Delaware | Pennsylvania |
| Best paying company | Bed Bath & Beyond | McKinsey & Company Inc |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing associate and a marketing strategist in terms of educational background:
| Senior Marketing Associate | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and marketing strategists' demographics:
| Senior Marketing Associate | Marketing Strategist | |
| Average age | 37 | 39 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |