Post job

Senior marketing associate vs marketing supervisor

The differences between senior marketing associates and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing associate, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a senior marketing associate has an average salary of $68,942, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Senior marketing associate vs marketing supervisor overview

Senior Marketing AssociateMarketing Supervisor
Yearly salary$68,942$64,304
Hourly rate$33.15$30.92
Growth rate19%10%
Number of jobs76,16874,956
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 71%
Average age3739
Years of experience610

What does a senior marketing associate do?

A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Senior marketing associate vs marketing supervisor salary

Senior marketing associates and marketing supervisors have different pay scales, as shown below.

Senior Marketing AssociateMarketing Supervisor
Average salary$68,942$64,304
Salary rangeBetween $52,000 And $91,000Between $45,000 And $90,000
Highest paying CityWilmington, DEDix Hills, NY
Highest paying stateDelawareNew York
Best paying companyBed Bath & BeyondHalliburton
Best paying industryFinanceRetail

Differences between senior marketing associate and marketing supervisor education

There are a few differences between a senior marketing associate and a marketing supervisor in terms of educational background:

Senior Marketing AssociateMarketing Supervisor
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Senior marketing associate vs marketing supervisor demographics

Here are the differences between senior marketing associates' and marketing supervisors' demographics:

Senior Marketing AssociateMarketing Supervisor
Average age3739
Gender ratioMale, 34.3% Female, 65.7%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between senior marketing associate and marketing supervisor duties and responsibilities

Senior marketing associate example responsibilities.

  • Launch and manage social marketing Facebook campaigns and content.
  • Manage CRM system, interpret market research, and execute targeted campaigns
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Create CRM specific style guide for data entry.
  • Interpret financial statements and ROI to support recommendations.
  • Conduct PowerPoint presentations to local business to increase clientele and revenue.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Senior marketing associate vs marketing supervisor skills

Common senior marketing associate skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 8%
  • Integrated Marketing, 6%
  • Email Marketing, 6%
  • Lead Generation, 6%
  • External Agencies, 6%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

Browse business and financial jobs