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The differences between senior marketing associates and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a senior marketing associate and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $68,942 average annual salary of a senior marketing associate.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.
| Senior Marketing Associate | Senior Marketing Analyst | |
| Yearly salary | $68,942 | $83,321 |
| Hourly rate | $33.15 | $40.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 76,168 | 110,012 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
Senior marketing associates and senior marketing analysts have different pay scales, as shown below.
| Senior Marketing Associate | Senior Marketing Analyst | |
| Average salary | $68,942 | $83,321 |
| Salary range | Between $52,000 And $91,000 | Between $63,000 And $109,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | Washington |
| Best paying company | Bed Bath & Beyond | Credit Karma |
| Best paying industry | Finance | Finance |
There are a few differences between a senior marketing associate and a senior marketing analyst in terms of educational background:
| Senior Marketing Associate | Senior Marketing Analyst | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and senior marketing analysts' demographics:
| Senior Marketing Associate | Senior Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 51.7% Female, 48.3% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |