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The differences between senior marketing associates and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a senior marketing associate, becoming a senior product marketing manager takes usually requires 8-10 years. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $68,942 average annual salary of a senior marketing associate.
The top three skills for a senior marketing associate include digital marketing, marketing campaigns and integrated marketing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Senior Marketing Associate | Senior Product Marketing Manager | |
| Yearly salary | $68,942 | $128,471 |
| Hourly rate | $33.15 | $61.76 |
| Growth rate | 19% | 10% |
| Number of jobs | 76,168 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior marketing associates and senior product marketing managers have different pay scales, as shown below.
| Senior Marketing Associate | Senior Product Marketing Manager | |
| Average salary | $68,942 | $128,471 |
| Salary range | Between $52,000 And $91,000 | Between $97,000 And $168,000 |
| Highest paying City | Wilmington, DE | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | Bed Bath & Beyond | Roku |
| Best paying industry | Finance | Technology |
There are a few differences between a senior marketing associate and a senior product marketing manager in terms of educational background:
| Senior Marketing Associate | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior marketing associates' and senior product marketing managers' demographics:
| Senior Marketing Associate | Senior Product Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 13.5% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |