What does a senior marketing associate do?
A senior marketing associate is typically in charge of performing administrative support tasks for the marketing department. They usually process forms and documentation, organize and manage files, handle calls and correspondence, and participate in planning presentations and marketing events. They must also perform market research and analysis to identify new business opportunities and devise strategies to meet consumer needs. Furthermore, as a senior marketing associate, it is essential to lead and serve as a mentor to junior associates, all while implementing the company's policies and regulations.
Senior marketing associate responsibilities
Here are examples of responsibilities from real senior marketing associate resumes:
- Launch and manage social marketing Facebook campaigns and content.
- Manage CRM system, interpret market research, and execute targeted campaigns
- Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
- Create CRM specific style guide for data entry.
- Interpret financial statements and ROI to support recommendations.
- Conduct PowerPoint presentations to local business to increase clientele and revenue.
- Evaluate effectiveness of marketing initiatives to implement best practices, optimize ROI and recommend innovative test strategies.
- Develop and produce new marketing concept presentations using PowerPoint in cooperation with sales, marketing and compliance personnel.
- Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
- Work with internal and external personnel to ensure CMS marketing guidelines are properly interpret and apply.
- Develop new business for LabCorp by targeting proper candidates, developing business proposals, and offering need services to retain clients.
- Designate trainer for specialize lab testing with new representatives at Esoterix and LabCorp.
Senior marketing associate skills and personality traits
We calculated that 13% of Senior Marketing Associates are proficient in Digital Marketing, Marketing Campaigns, and Integrated Marketing. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Senior Marketing Associates that have these skills listed on their resume here:
- Digital Marketing, 13%
Develop and implement digital marketing programs based on brand strategy.
- Marketing Campaigns, 8%
Create and launch high-impact, large-scale marketing campaigns utilizing traditional and innovative strategies to increase new customer acquisition and sales revenue.
- Integrated Marketing, 6%
Created content for email campaigns, advertisement campaigns, events and integrated marketing programs
- Email Marketing, 6%
Executed all email marketing programs including newsletters, special event announcements, and prospecting emails from our 17 sales team members.
- Lead Generation, 6%
Interacted with business development managers and practice leaders on targeting and lead generation efforts.
- External Agencies, 6%
Manage marketing production schedule and relationships with outside freelance designers and external agencies.
Common skills that a senior marketing associate uses to do their job include "digital marketing," "marketing campaigns," and "integrated marketing." You can find details on the most important senior marketing associate responsibilities below.
Detail oriented. One of the key soft skills for a senior marketing associate to have is detail oriented. You can see how this relates to what senior marketing associates do because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a senior marketing associate resume shows how senior marketing associates use detail oriented: "demonstrated superior attention to detail and project management through coordination of meetings, leadership support, and assisting with product evaluations. "
Analytical skills. Another essential skill to perform senior marketing associate duties is analytical skills. Senior marketing associates responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Senior marketing associates also use analytical skills in their role according to a real resume snippet: "leveraged it tools to extract statistically accurate and meaningful data. "
Communication skills. senior marketing associates are also known for communication skills, which are critical to their duties. You can see how this skill relates to senior marketing associate responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A senior marketing associate resume example shows how communication skills is used in the workplace: "work with other usa firms on implementing wsp usa initiatives (htmls, marketing collateral, communications). "
The three companies that hire the most senior marketing associates are:
Compare different senior marketing associates
Senior marketing associate vs. Marketing services manager
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
These skill sets are where the common ground ends though. The responsibilities of a senior marketing associate are more likely to require skills like "lead generation," "external agencies," "search engine," and "leveraged." On the other hand, a job as a marketing services manager requires skills like "marketing campaign management," "strategic plan," "graphic design," and "product management." As you can see, what employees do in each career varies considerably.
Marketing services managers tend to make the most money working in the professional industry, where they earn an average salary of $119,296. In contrast, senior marketing associates make the biggest average salary, $79,209, in the finance industry.marketing services managers tend to reach similar levels of education than senior marketing associates. In fact, marketing services managers are 0.4% less likely to graduate with a Master's Degree and 0.4% less likely to have a Doctoral Degree.Senior marketing associate vs. Marketing program manager
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Each career also uses different skills, according to real senior marketing associate resumes. While senior marketing associate responsibilities can utilize skills like "external agencies," "leveraged," "telemarketing," and "shared services," marketing program managers use skills like "strong project management," "program management," "strong analytical," and "marketing mix."
On average, marketing program managers earn a higher salary than senior marketing associates. Some industries support higher salaries in each profession. Interestingly enough, marketing program managers earn the most pay in the transportation industry with an average salary of $93,811. Whereas senior marketing associates have higher pay in the finance industry, with an average salary of $79,209.marketing program managers earn similar levels of education than senior marketing associates in general. They're 1.8% more likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for senior marketing associates in the next 3-5 years?
Linda Goulet
Interim Associate Dean/Department Chair, Marketing, Davenport University
Senior marketing associate vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from senior marketing associate resumes include skills like "leveraged," "telemarketing," "shared services," and "salesforce," whereas a head of marketing is more likely to list skills in "content strategy," "marketing mix," "strategic thinking," and "business objectives. "
Heads of marketing earn the best pay in the media industry, where they command an average salary of $134,857. Senior marketing associates earn the highest pay from the finance industry, with an average salary of $79,209.heads of marketing typically earn higher educational levels compared to senior marketing associates. Specifically, they're 6.9% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Senior marketing associate vs. Marketing supervisor
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Types of senior marketing associate
Updated January 8, 2025
